The Millennium Custom Derives New Plays "Jiuhua beginning of spring Festival on the Clouds" held in Quzhou, Zhejiang Province.
This article is transferred from: China News Network

"Jiuhua beginning of spring Festival" ceremony site. Zhu Xin photo
Quzhou, China, February 4th (Tong Xiaoyu, Zhu Xin, Liao Yuwei): Pray for the Spring Festival, offer sacrifices to spring gods, whip spring cows and send off spring blessings … On February 4th, it happened in beginning of spring, and a grand and ancient ceremony of "Jiuhua beginning of spring Sacrifice" kicked off in Wutong Ancestral Hall, Miaoyuan Village, Jiuhua Township, Kecheng District, Quzhou City, Zhejiang Province. This is the only place in China where the spring god "Ju Mang" is dedicated, and the "Jiuhua beginning of spring Festival" has also become a world-class business card in Kecheng District.

"Jiuhua beginning of spring Festival" ceremony site. Xu junshe
This year’s "Jiuhua beginning of spring Festival on the Clouds" is based on the theme of "Welcome to the New Year, Welcome to the Spring Mountain and Warm the Sun". Through the "2022 Jiuhua beginning of spring" WeChat applet client, people can follow the mascot "Zhu Xiaomang" of Jiuhua beginning of spring Festival and participate in the beginning of spring Festival online. We can not only explore the culture and inheritance of beginning of spring Festival in beginning of spring Natural History, but also experience beginning of spring special games such as "Wishing Tree", "Greeting the Spring" and "Receiving Spring Food" in the Spring Festival Gala, and also exchange points into various cultural and creative gifts in the Spring Rain Shop.
A series of interesting online interactive forms of Jiuhua beginning of spring Festival set off a cultural upsurge of solar terms in beginning of spring shared by the whole people on the Internet.
4: 50: 36 in the morning is the time to make love this year. Traditionally, with the door of the ancestral temple of Wutong slowly opened, the priest said, "It’s auspicious to welcome the spring", and the beginning of spring Festival officially began.

Spur the "Spring Cattle" to start the first ploughing in the New Year. Fan Zhanmin
In the lively drum music, the sacrifices for the spring god were sent to the statue from the main entrance of the main hall, and the villagers who came spontaneously came to the temple with bamboo baskets full of sacrifices to pray for good weather and abundant farming in the New Year.
In beginning of spring Square, the climax of the event-the ceremony of whipping the spring cattle was ushered in. I saw the shepherd boy follow Si Nong to the field, waving colorful whips and singing ballads, whipping "Spring Cattle" to start the first ploughing in the New Year. On the shoulders of the villagers, a sedan chair dedicated to the statue of "Ju Mang" roamed the village, with people singing and dancing happily.

"Jiuhua beginning of spring Festival" ceremony site. Xie Dan
"The beginning of spring Festival has moved from offline to online, hoping to deeply integrate the traditional solar festival culture of Jiuhua beginning of spring Festival with online interaction, so that more young people can understand, like and love the unique solar festival culture in China." The inheritor of Jiuhua beginning of spring Festival in Miaoyuan Village said.

"Jiuhua beginning of spring Festival" ceremony site. Zhu Xin photo
A few days ago, the Zhejiang Provincial Department of Culture and Tourism released the first batch of 100 "Zhejiang Cultural Logo" cultivation projects, and Jiuhua beginning of spring Festival was also among them. With the deepening of the concept of intangible cultural heritage protection and inheritance, the local area empowers the presentation and dissemination of traditional culture, integrates cultural industries, and helps rural revitalization. The image IP of "Jiuhua beginning of spring Festival" and "Sentence Xiaomang" quickly circled into online celebrity. (End)
Source: China News Network
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