In the [Easy Car Zhongshan Local Auto Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car model that has attracted much attention, the current discount rate of Magotan is still amazing, with the highest discount rate even reaching 45,000, and the lowest starting price only being 141,900. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable model, you may wish to learn about the discount of Magotan.

Let’s look at the appearance of Magotan first. The design of Magotan’s front face looks very sporty, and with the banner grille, it looks simple. The headlights are very in line with the aesthetics of consumers, and the details are exquisite. The car is equipped with LED daytime running lights, front fog lights, headlight height adjustment, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4866 mm * 1832 mm * 1479 mm. The car adopts fashionable and atmospheric lines, and the car body looks very avant-garde. With large-sized thick-walled tires, it gives people a very fashionable and dynamic feeling. In the rear part, the rear looks lovely, the taillights look very full, and the unique exhaust pipe is very round.

In terms of interior, the interior adopts a calm design, and the overall design atmosphere is still in place. The car’s steering wheel shape is eye-catching, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel shifting, steering wheel heating and so on, which makes people love it. From the central control point of view, the design of the center console is reasonable, which makes the interior style impressive and conforms to the temperament of the car. The dashboard and the seat are equally eye-catching. The dashboard of the car presents a concise design style and the shape takes the movement route. The car adopts imitation leather seats, equipped with functions such as electric adjustment of auxiliary seats, electric adjustment of seats, and tilting of seats, which has good support and comfort.

Magotan is matched with a wet dual clutch (DCT) gearbox, with an acceleration time of 8.9s seconds per 100 kilometers, which has good power performance and is completely OK for daily use.

Magotan is a mid-level car with outstanding strength, and its overall space performance is excellent, which is very convenient for both riding and storage. In addition, the power of Magotan is also very sufficient, and it is easy to overtake on urban roads or highways. What is most worth mentioning is that Magotan’s design is very beautiful, the streamlined body lines are smooth, and the front face is fashionable and atmospheric, which makes people see its extraordinary temperament at a glance. Generally speaking, Magotan is an excellent model with practicality and aesthetics, which is worthy of consumers’ trust and choice.

With the continuous development and subdivision of cosmetics, medical beauty functional skin care products are more and more popular with consumers because of their remarkable efficacy and high safety. In recent years, the market of functional skin care products has been constantly splitting and growing. Which will be the future trend of medical beauty functional skin care products market? Beauty cosmetics? Medical makeup? Or functional skin care products? Who will be the first brand of medical beauty functional skin care products? Beauty lovers who focus on hyaluronic acid? Bettini, a rising star in functional skin care? Or a Huaxi creature that is wet with rain and dew?

Billion Amy, Betani and Hua Xi, who will be the first brand of medical beauty skin care?

Text/Jinkun Beauty Cosmetics Expert Group

At present, the international functional skin care products industry is mainly concentrated in Europe and America, Japan and South Korea. In European and American countries, the market share of functional skin care products, that is, cosmeceuticals, accounts for more than 60% of the whole cosmetic market, and it is still growing every year.

The development of functional skin care products industry in Europe, America, Japan and South Korea is relatively mature, and the most important reason comes from its perfect and effective legislation on cosmetics. Taking the European Union Cosmetics Regulation as an example, the regulation unifies the definition of functional skin care products and the safety evaluation technology of their components, creating a favorable environment for the healthy development of functional skin care products industry.

Since 2005, foreign skin care brands such as Japanese FANCL and American Neutrogena have entered the China market on a large scale, and domestic enterprises have also started to set foot in it.

The proportion of functional skin care market segments in China is much lower than that in Europe, America and Japan, and there is broad room for growth in the future. The market scale of efficacy skin care in China increased from 11 billion yuan in 10 years to 62.5 billion yuan in 17 years, with a compound annual growth rate of 28.16%.

However, compared with the more mature markets in Europe, America, Japan and South Korea, the scale of China’s functional skin care market accounts for a lower proportion of the overall cosmetics market, and in 2017, the market share of functional skin care accounted for 17.3% of the entire cosmetics market; In 2017, among the sales proportion of Japanese pharmacy products, functional skin care products (recognized as cosmeceuticals in Japan) accounted for nearly half, and the market share of functional skin care cosmetics in Europe and America accounted for more than 60% of the entire cosmetics market.

With the continuous development and subdivision of cosmetics, medical beauty functional skin care products are more and more popular with consumers because of their remarkable efficacy and high safety. In recent years, the market of functional skin care products has been constantly splitting and growing. Which will be the future trend of medical beauty functional skin care products market? Beauty cosmetics? Medical makeup? Or functional skin care products? Who will be the first brand of medical beauty functional skin care products? Beauty lovers who focus on hyaluronic acid? Bettini, a rising star in functional skin care? Or a Huaxi creature that is wet with rain and dew?

The surging medical beauty functional skin care products have become the main production force of big beauty cosmetics.

1. The big beauty industry is becoming a trillion-dollar bonus track.

With the sustained growth of the national economy, China’s beauty industry has ushered in a period of vigorous development. While the scale of the beauty industry continues to expand, the marketing methods are also increasingly diversified. Under the background of the continuous development of the mobile Internet and the rising of a new generation of consumers, scene marketing such as live online shopping and innovative cross-border marketing has gradually become a trend.

The domestic beauty industry has been developing strongly recently. The internationally renowned brands that settled in China in the early years and the rising local brands in recent years have, to a certain extent, shared the dividends of the overall rapid development of the industry. The market scale of China’s beauty industry continues to expand steadily. In this process, international brands dominate and play a leading role in the industrial chain development of the domestic beauty market. China consumers no longer prefer overseas branded goods.

As the No.1 brand service provider of the enterprises in Shanghai Oriental Beauty Valley, Guangzhou Baiyun Beauty Bay, China Beauty Town and Beijing Future Beauty City, Jinkun Beauty Expert Group believes that under the intensified competition in the beauty industry, building core product strength in the future is the key to the breakthrough of beauty brands.

In this regard, first of all, it is necessary to select high-quality category tracks. At present, functional skin care and make-up are not only the fastest growing categories, but also have certain barriers, which is conducive to the establishment of differentiated advantages in the future.

Secondly, enterprises need to establish and improve the product development mechanism. On the one hand, enterprises need to make good use of big data and change the roles of products and channel departments to better understand the current consumer demand. On the other hand, with the continuous improvement of production infrastructure, it is even more necessary to enhance the strength of scientific and technological research and development and keep up with the current product outlet;

In addition, in the specific product strategy, "staying right and surprising" will be the core of the future layout of local brands. Brands should not only create large single products to achieve evergreen, but also achieve new customers through "explosive products". Product categories are more about technology+aesthetics, and grasp the general trend of functional skin care products and cosmetics. Since the beginning of this year, the product upgrading trend of the beauty industry has become more obvious than last year. Functional skin care and make-up categories continue to maintain a high growth rate, while high-priced essence products have become the direction of most brands.

As the brand service providers of Shanghai Oriental Beauty Valley, Guangzhou Baiyun Beauty Bay, China Beauty Town and Beijing Future Beauty City, the team of Jin Kun experts predicts that this trend will continue in 2022 next year. Compared with the history of beauty in Korea, Korea has gone through the process of basic skin care-make-up-high-function skin care (functional skin care products and essence products)-micro-plastic surgery. At present, China is rapidly changing from basic skin care to make-up and high-function skin care.

2. Medical beauty functional skin care products are becoming a new force in the beauty industry.

In recent years, China’s plastic surgery industry has developed rapidly, showing great market potential. According to the double eleven data of Ali Health in 2020, the turnover of medical beauty increased by 520% year-on-year. Today, with the rapid development of science and technology, people’s pursuit of beauty is no longer confined to dressing up. It is gradually accepted by more and more Chinese people to realize the transformation of beauty through plastic surgery technology. At present, the market size of beauty institutions in China has exceeded 450 billion yuan, with more than 30 million employees.

China’s plastic surgery industry is growing at an annual rate of 20%, and plastic surgery is growing at an annual rate of more than 20%. In the past 20 years, China’s medical beauty industry has developed into a comprehensive industrial chain covering medical plastic surgery, medical beauty, injection beauty and other fields. China’s plastic surgery industry is growing at an annual rate of 20%, and plastic surgery is growing at an annual rate of more than 20%.

According to whether surgery is performed or not, medical beauty can be divided into surgical beauty and non-surgical beauty, and the latter is mostly a subordinate project of cosmetic dermatology. Non-surgical beauty is gradually becoming the mainstream way to lead medical beauty because of its advantages such as no surgery, quick effect, low risk and reversible effect.

In 2014, the total number of medical cosmetology cases in the world was about 20.2 million, of which surgery accounted for 47.7% and non-surgery accounted for 52.3%. In the specific plastic surgery projects, eyelid surgery, liposuction surgery and breast augmentation surgery rank in the top three, accounting for 43% in total. In non-surgical projects, botulinum toxin and hyaluronic acid injection accounted for about 70%.

3. The market value of 100 billion yuan has become the king label of medical beauty functional skin care products.

Medical beauty, known as the "golden track", continues to be popular in the capital market, especially Aimeike, Huaxi Bio and Betaine just listed, which can be called the "Three Musketeers" of A-share medical beauty!

The gross profit is comparable to that of Maotai, and Aimeike, known as the "Woman Maotai", has directly ignited the entire medical beauty industry since its listing in October 2020. At the beginning of this year, Aimeike’s share price once broke through 1000 yuan, becoming the third "thousand-yuan share" of A-shares, and its current market value exceeds 100 billion. The market value of Huaxi Bio, another leader, has also exceeded 100 billion. Betani, the "first stock of functional skin care products" just listed on March 25th, 2021, was greeted with enthusiasm by capital without any suspense. After 9 days of listing, it rose more than 3 times, and its market value exceeded 80 billion yuan. It didn’t take long for the "Medical Beauty Track" to be born. The third "Mr. Billion" was born.

In the mainstream hyaluronic acid market upstream of the industry, imported products are dominant. The high-end hyaluronic acid in the domestic market is mainly supplied by companies such as Aijian and Q-Med, while the low-end market is occupied by the domestic hyaluronic acid A-share giants Huaxi Bio, Aimeike and Haohaishengke.

When the concept plate of medical beauty was agitated collectively, Betani, with the aura of "the first share of functional skin care products", landed on the Science and Technology Innovation Edition on March 25th, and the capital followed, with an issue price of 47.33 yuan, which has now risen to the vicinity of 200 yuan, with the highest increase of nearly 330% and a market value of 66 billion yuan.

Different from Aimeike and Huaxi Bio, Betani’s products include cosmetics and medical devices, but its skin care product "Winona" is its main source of profit. From 2017 to the first half of 2020, Winona’s revenue accounted for more than 90% of the total revenue, and its comprehensive gross profit margin exceeded 80%, of which the gross profit margin in the first half of 2020 was 81.96%. Obviously, this is another super-high gross margin cosmetics "Maotai".

Previously, Yunnan Baiyao, Pien Tze Huang and Yixian, as well as Aimeike, Huaxi Bio and Betaine just listed, all reached or even exceeded the market value of 100 billion.

The market value of 100 billion yuan has become the standardized configuration of the head brand of medical beauty functional skin care products.

How are Betani, Aimeike and Huaxi with a market value of 100 billion made?

1. Investor Hua Xi

Huaxi Bio is a well-known biotechnology company and bioactive materials company, focusing mainly on functional sugars and amino acids that contribute to human health, and is committed to bringing healthy, beautiful and happy new life experiences to mankind.

Huaxi Bio is a hyaluronic acid industry chain platform company integrating R&D, production and sales. The technology of producing hyaluronic acid by microbial fermentation is in an advantageous position. Relying on the bio-fermentation technology platform and industrialization advantages, a series of BIOACTIVE products with hyaluronic acid as the core have been developed. Among them, hyaluronic acid includes nearly 200 specifications of pharmaceutical, cosmetic and food products, which are widely used in the fields of medicines, medical devices, cosmetics and functional foods. Other bioactive products include icodoline, ergothionine, γ -aminobutyric acid, polyglutamic acid, sclerotium glue gel, natto extract, brown rice fermentation filtrate, etc.

For a long time, Huaxi Bio firmly believes that the vitality of enterprises comes from continuous innovation ability and continuous profitability. By establishing the core position of enterprises in the industrial chain, supply chain and value chain, it ensures the realization of medium and long-term strategic goals. Through the two core technology platforms of microbial fermentation and crosslinking, relying on the company’s scientific and technological strength and product strength, we are committed to becoming the setter and leader of industry standards; Relying on the company’s market power and brand power has become the key link to build control intermediate links in the supply chain; Relying on the company’s scientific and technological strength, product strength and brand strength to build the competitiveness of enterprises has become the core center of the optimal allocation of resources in the value chain.

By the end of 2019, Huaxi Bio’s sales in the raw material market accounted for 39%, accounting for 3 percentage points higher than last year, ranking first in the world. In 2020, Huaxi Bio’s revenue exceeded 2.6 billion yuan, with a net profit of 645 million yuan, a price-earnings ratio of 130 times and a total market value of over 90 billion yuan, which was highly sought after by star institutional investors including JP Morgan, Social Security Fund and UBS (UBS Group AG).

2. Product Wang Aimeike

Aimeike is an innovative leading enterprise in the field of biomedical soft tissue repair materials in China, which was established in December 2010. At present, Aimeike has successfully realized the industrialization of sodium hyaluronate injection series products and poly (p-dioxanone) facial implant line, and obtained the medical device registration certificate of sodium hyaluronate injection related products as early as 2009, becoming the first local enterprise to obtain the registration certificate. Aimeike belongs to the medical beauty industry, mainly engaged in the research, development, production and sales of medical beauty hyaluronic acid and other related products, focusing on the medical beauty products business based on hyaluronic acid series, accounting for 99%; The sales scale is larger than Huaxi Bio and Haohaishengke, and it is a well-deserved leader in sub-sectors. Aimeike’s core products mainly include Yimei, Bonida, Aifulai, Aimeifei, Hi-sports, Yimei one plus one, and tight love. The first five products are all hyaluronic acid products, which are different in composition, use position and effect.

In 2019, Aimeike achieved revenue of 558 million yuan, up +73.74% year-on-year, and achieved net profit of 306 million yuan, up +148.68% year-on-year. The compound growth rate of revenue/net profit returned to the mother in 2015-2019 reached 49.44%/103.97% respectively, which can be said to be in a high-speed development stage. In the first half of this year, affected by the COVID-19 epidemic, offline channels were hit to some extent, and profit growth slowed down. However, the growth rate of performance in the second half of this year is expected to accelerate the pace of recovery, and it is expected to continue the high growth momentum next year. "Hippie" is an explosive product of Aimeike, which contributed to the company’s biggest revenue and net profit growth in 2019. In 2019, the income of 240 million yuan increased by 223.6%, accounting for 43.5%; Avery grew steadily after its listing in 2015. In 2019, its revenue was 220 million yuan, up by 15.12%, accounting for 39.27%, and the compound growth rate since its listing reached 61%. Bonida was listed in 2012 and gradually accepted by the market after clinical application in recent years. In 2019, its revenue accounted for 12.1%.

The sales of Aimeike are mainly concentrated in East China, North China and South China, mainly due to the high level of economic development in these areas, the rapid development of the medical beauty market, the relatively concentrated large-scale beauty and medical institutions, and the strong marketing efforts of the company. East China contributed the main income. In 2019, the income was 240 million yuan, up 46.2%, accounting for 42.61%. Followed by North China, the revenue in 2019 was 80 million yuan, an increase of 87.4%, accounting for 14.74%; Central China/Southwest China has great potential. In 2019, the growth rate was 134% and 139% respectively, and the revenue accounted for more than 10%.

3. Technical fan Betani

Winona, the main brand of Betaine, is a powerful brand of medical skin care, which is recognized by dermatology departments of major hospitals in China. At present, the coverage rate in hospitals in various provinces and cities exceeds 70%, and the prescription rate exceeds 2 million cases. The company’s headquarters, raw material collection and industry platform-level R&D center are located in Yunnan, China, the kingdom of medicinal plants, and its operation center is located in Shanghai. It is a medical skin care company embracing the Internet. The head office has Shanghai Betaini Biotechnology Co., Ltd., Wuhan Betaini Biotechnology Co., Ltd., Sichuan Betaini Biotechnology Co., Ltd., Kunming Yunzhuang Biotechnology Co., Ltd. and Winona Skin Medical Beauty Center established in Kunming.

Winona, as the core brand of Betaine, with the support of Betaine’s professional R&D team and hard-core technical achievements, once the product went on the market, it gained a good market response, which opened a niche market for sensitive muscle skin care. Among them, Shu Min special moisturizing cream, as Winona’s star product, has not only been recognized by experts in the industry for its remarkable use effect, but also been recommended by people with sensitive muscles. In the past activities in double 11, the sales of Winona Shu Min moisturizing cream exceeded 180 million yuan, an increase of 75% compared with that of double 11 in 2019, which proved its product strength and reputation with a proud record.

Since its establishment ten years ago, Betani has been focusing on the field of skin health, with the mission of "building China’s skin health ecosystem", devoted to dermatology research and product development, and successfully built scientific skin care into the core competitiveness of the enterprise, with advanced foresight and professionalism.

Betani brings together experts from botany, biology and dermatology at home and abroad to form a research and development team, closely combining with cutting-edge forces, making full use of the advantages of natural resources in Yunnan, a "plant kingdom", and excavating natural and effective active ingredients. At the same time, it has continuously improved its own scientific research ability and product innovation ability, and created an enterprise ecological layout integrating production, marketing, research and study.

What are the hidden worries behind the market value of Betani, Aimeike and Huaxi?

First, Hua Xi’s whole ecology and Zhao Yan’s arrogance and financial skills

1, the whole ecological Huaxi

Huaxi Bio-tech is a bio-high-tech enterprise focusing on biotechnology, with hyaluronic acid as the core, covering a variety of bioactive substances and having a complete industrial chain.

At the 13th Summer Davos Forum with the theme of "Leadership 4.0: The Way to Success in the New Era of Globalization", Zhao Yan, the chairman of Huaxi Group and Huaxi Bio, said at this global gathering of innovation and entrepreneurship that as a high-tech enterprise, Huaxi Bio has its own core technology and strong R&D capability, and has the responsibility to make products that make Chinese proud and respected by the world, and help China national brands to enter the world stage.

"Don’t be a follower, let China brand go out" is not only Huaxi’s development concept, but also Zhao Yan’s brand initial intention.

Zhao Yan believes that as an entrepreneur, we must have four elements: foresight, international vision, overall view and determination. Only with the ability to grasp the trend can we find out where the opportunities are, otherwise we can only be followers, not to mention innovation, and we will lose many opportunities.

If an enterprise wants to develop, its core technology cannot be controlled by people, and it must maintain the ability of continuous independent innovation. In this regard, Zhao Yan deeply felt, "I am personally grasping the company’s research and development, and I demand that a new product be launched every three months. Enterprises must have a sense of crisis, especially the industry leader like Huaxi Bio. You will always be the target of others. If you don’t advance against the current, you will retreat."

Huaxi Bio has been focusing on technological innovation for 20 years. Because it is doing basic research, Huaxi Bio’s R&D investment in new product development, process improvement and technical reserve is not included in the financial accounting of R&D expenses. In fact, in 2016-2018, Huaxi Bio’s expensed R&D expenditure accounted for 3.27%, 3.14% and 4.19% of its revenue, and the total R&D expenditure accounted for 5.99%, 11.01% and 8.25% of its revenue.

Huaxi Biological R&D team consists of 185 people, led by Dr. Guo Xueping, the second prize winner of the National Science and Technology Progress Award. Huaxi Bio has established several R&D centers in Shanghai, Shandong and other places in China, as well as overseas in France, and has established close cooperative relations with universities such as Tsinghua University, Jiangnan University, Shandong University and Harvard University in the United States to jointly develop and research new technologies in special fields.

Zhao Yan believes that national self-confidence comes from cultural self-confidence, product self-confidence and technical self-confidence. On December 10th, 2018, Huaxi Bio launched the "Forbidden City Lipstick" together with the Palace Museum. Six lipsticks were selected from the national treasure color of the Forbidden City. The design of the appearance was inspired by the empresses’ costumes and embroidery, and the world-advanced 3D printing black technology was introduced in the five-color system of green, red, yellow, white and black, respectively, to create the texture of the fabric and the concave and convex feeling of embroidery, which made the national treasure elements more humanistic. With its 20-year experience and technology accumulated in the industry, Huaxi Bio has created an international product that belongs to China and goes global, which not only inherits the excellent oriental aesthetics, but also conveys the real strength of domestic products.

2. Zhao Yan with high financial skills

Behind the rapid development of Huaxi, it is the founder Zhao Yan’s consistent capital, financial technology and genes.

Although Zhao Yan, the chairman of Huaxi Bio, graduated from the Department of Biology, her initial business had nothing to do with hyaluronic acid. After the establishment of Hainan Province in 1988, there was a Hainan fever all over the country. Zhao Yan, a girl from Yunnan, graduated from the Biology Department of East China Normal University, chose to go to Hainan to find gold, do business in garment factories, and invest in land and real estate. By 1992, Zhao Yan sold the garment factories and real estate, got the first bucket of gold and chose to go north.

When she arrived in Beijing, she founded Huaxi Group, started her second business, or made real estate, and won the core area such as Chang ‘an Avenue. Huaxia Bank Headquarters Building, CBD Central World Trade Center, SK Building and even the famous Wukesong Gymnasium were all written by her, and some of them have become landmark buildings in Beijing.

She also dabbled in investment, and successively participated in and invested in Hongta Innovation Investment, First Venture Securities, Jinzhou Bank, Oriental Jincheng, Jinyu Group, Hongkong Yixin, etc. Qian Shengqian’s games became more and more skilled.

The special opportunity was in 2000, when Zhao Yan went to Peking University for EMBA study. There, Zhao Yan met Guo Xueping, who worked in Freda Biochemistry. At that time, medical beauty was not popular, and hyaluronic acid was mainly used in surgery. However, after hearing Guo Xueping’s remark that "a hyaluronic acid molecule can lock a thousand water molecules", women know women better. Zhao Yan decided to invest in the hyaluronic acid industry and won 50% of the shares of Freda Chemical, and then changed her name to Huaxi Freda Biotechnology Co., Ltd.

Since then, Huaxi Bio-running all the way has developed into the world’s largest hyaluronic acid production and research enterprise in five years. At this time, the cosmetic industry is also on the rise, catching up with a good time.

On the Internet, mentioning "the father of hyaluronic acid in China" can find out three people, namely, a professor of Shandong University School of Pharmacy, one of the founders of China Biochemical Pharmacy, and Zhang Tianmin, the chief expert of Shandong Academy of Pharmacy, a general manager of Lushang Group, a researcher of Shandong Academy of Pharmacy and Ling Peixue, director of the National Sugar Engineering Technology Research Center of Shandong University, a chief scientist of Huaxi Biology and a graduate tutor of Shandong University School of Pharmacy, both of whom are students of Professor Zhang Tianmin, and Professor Zhang Tianmin left in 2014. According to the online search, Zhang Tianmin has collaborated with Ling Peixue and Guo Xueping on many papers about hyaluronic acid.

It is said that at the beginning, Guo Xueping studied with Ling Pei, but the fate was so coincidental that Guo Xueping met Zhao Yan, who used the power of capital to expand the scale at lightning speed and won more than half of the hyaluronic acid.

In contrast, Ling Peixue and Freda Group, as the pioneers of the industry, are at a disadvantage in terms of operation and expansion, although their products are good.

In 2007, Huaxi Bio decided to go public in Hong Kong, but it happened that in 2008, it suffered a cold winter. The listing only raised 60 million Hong Kong dollars, which is the company’s net profit for one year. In 2017, Huaxi Bio was privatized and delisted, and Freda also withdrew from Huaxi and completely disappeared from the list of shareholders.

That’s what makes businessmen so powerful. On the one hand, they have a good capital, on the other hand, they are also very concerned about the core technology. In August 2001, Zhao Yan bought out the initial technology of hyaluronic acid for 450,000 yuan from Shandong Institute of Biomedicine.

At that time, the technology of 450,000 yuan has brought Huaxi billions of income and hundreds of millions of net profits every year, which fully explains that even gold must fall into the right hands to shine.

In 2020, Zhao Yan’s family ranked 493rd on the Hurun Rich List with a wealth of 34 billion yuan.

Second, the strong operation of Aimeike and the low-key and concentration of Jianjun

1, strong operation of beauty customers

Aimeike’s gene wants to be a First-in-class product.

As the helm of domestic hyaluronic acid leader Amy, Jianjun’s entrepreneurial road is not complicated. Aimeike, formerly known as Beijing Yingzhihuang Biotechnology, was established in 2004 with the joint contribution of Yao Jing and Cheng Chao, with a registered capital of 1.5 million yuan. Yao Jing was Jian Jun’s husband. At that time, he held 50% of the company’s shares, and Jian Jun was a director.

In 2004, Jian Jun returned to China to set up Aimeike. At that time, European, American and Korean companies dominated the supplier market of facial fillers, and China hyaluronic acid could only rely on imports. Yimei, the first product independently developed by Aimeike, obtained the medical device registration certificate and went public in 2009, and Aimeike became the first domestic enterprise to obtain relevant qualifications. Aimeike achieved high growth through explosive volume. In 2016, the body made by Aimeike became the only hyaluronic acid for injection in China, which boosted its income from 34 million yuan in 2017 to 243 million yuan in 2019, and the income in 2019 continued to increase by 223.6% year-on-year.

At present, Aimeike focuses on medical beauty track, and its market share in medical beauty hyaluronic acid is the highest in China. Since its establishment, Aimeike has been guided by technological innovation, based on the research and development mode of integration of production, learning, research and medicine, and built a platform for the transformation of biomedical materials products by building the Beijing Engineering Laboratory of biodegradable new materials.

Although Amy has so many firsts, its income scale is much smaller than that of Huaxi and Haohai, because it only does medical beauty industry, and the latter two also involve medical care, ophthalmology, orthopedics and other fields. Focus also has the advantages of focus, single business, concentrated efforts to break through and high efficiency. Therefore, although the income of Aimeike is only 1/3 of that of Huaxi and Haohai, the profit level is not much different from Haohai, which is 1/2 of that of Huaxi.

Under the leadership of Jian Jun, Aimeike already has a management and technical team with an international vision, paying close attention to the research results and development trends of the industry, grasping the latest development trends and application directions of international biomedicine, and combining with the company’s reality, formulating a forward-looking technology and product development strategy, which laid the foundation for the company to obtain the first-Mover advantage in the industry and the future sustainable development.

2, highly focused Jane army

The medical beauty market is booming, and beauty lovers seize the opportunity to grow rapidly. In 2020, revenue increased by 27% and net profit increased by 44%. In the first half of 2021, revenue increased by 161% and net profit increased by 189%.

Medical beauty makes huge profits. The gross profit margin of the leading beauty lover is as high as 92%, and the net profit rate is as high as 61%. It is known as the woman Maotai. This is inseparable from the high concentration of Aimeike and founder Jian Jun.

Aimeike has a strong R&D capability, and has seven Class III medical device registration certificates, among which the large single product "Hip Body" is the only neck tattoo repair product approved for listing in China.

Medical beauty injection directly acts on human body, which has high risk and belongs to Class III medical devices. Class III medical devices have the highest safety level, and they must pass phase III clinical trials from project establishment to registration certificate. This process takes a long time and costs a lot of human and financial resources. It usually takes 5-7 years or even longer to get the registration certificate. More importantly, clinical trials are not necessarily successful, and there is a greater risk of failure in the middle.

It is extremely difficult for new entrants to enter the medical beauty market, because the time cost is unavoidable. This is equivalent to forming an access barrier from the license plate level, which blocks competition to some extent.

Aimeike has obtained seven Class III medical device registration certificates, which has obvious first-Mover advantage. Once the product opens the market, it is lying down to make money.

Take Heiti as an example. In the market of neck tattoo repair, only this product is approved, which is equivalent to monopoly. This is why Amy doesn’t have to do much marketing, and the products are still so popular.

If the license that has been obtained constitutes a moat, then Aimeike’s research and development ability is deepening and widening the moat all the time. This research and development ability is reflected in the originality of products and the efficiency of license approval.

In 2009, Aimeike obtained the first registration certificate of hyaluronic acid class III medical devices in China. Since then, many products have been the first in China, such as hi-body and Tong-Yan needles. In addition, the company has obtained a medical beauty registration certificate every two years on average, and its research and development efficiency far exceeds the industry average. At present, it is the enterprise with the largest number of licenses in China.

Can have such excellent research and development results, lies in a strong research and development team. By the end of the first half of this year, Aimeike had 95 R&D personnel, accounting for 22% of the total employees, about half of whom held master’s degrees or above, and the team’s working experience in medical beauty exceeded 8 years on average. In the first half of the year, R&D expenditure was 44 million yuan, a year-on-year increase of 112%. It can be seen that while Aimeike’s performance has grown rapidly, it has also increased its investment in research and development.

On the backup product line, Aimeike’s research products have a good market space, such as anti-wrinkle artifact botulinum toxin and liraglutide injection for slimming and shaping.

Third, Bettini’s fine products and Guo Zhenyu’s passion and technology.

1. Betaine of refined products

Bettini’s vision is "to bring health and beauty to people"

Winona is a veritable top-notch brand in anti-allergic skin care. Betani, who was the sole trader of this "online celebrity" brand, was born out of a loss-making project of Dianhong Pharmaceutical. After more than ten years’ development, Betani has successfully landed on the Growth Enterprise Market (GEM) and secured the first place in the functional cosmetics track. As the founder and chairman of Betani, Guo Zhenyu had a wonderful experience. He not only "touched the stone and turned it into gold", but also bet "won" 2 kilograms of gold from sequoia capital china partner Zhou Kui.

In 1988, Guo Zhenyu, a lecturer at Yunnan University, was given the opportunity to study abroad. "My monthly salary is about 60 yuan. At that time, Yunnan University sent me to study abroad at public expense and spent $10,000 as a scholarship from the fund of local foreign exchange study enterprises in Yunnan Province. At that time, Yunnan’s economy was relatively backward, and I could still spend so much money to send me to study abroad. I must serve my hometown after I finish my studies. " Guo Zhenyu recalled. After Bayer bought Dianhong Pharmaceutical, Guo Zhenyu thought for a long time. Looking back on the first half of his life, Guo Zhenyu found that he was "discovering diseases" (biomedical engineering, doing medical device research) and "treating diseases" (taking charge of Dianhong Pharmaceutical as a pharmaceutical company). He decided to expand his career around "preventing diseases" in the second half of his career. Guo Zhenyu finally found the point of "building China’s healthy skin ecology". Bringing health and beauty to people is Guo Zhenyu’s long-term goal, while the short-term goal is to focus on creating Winona, a leading product and brand in sensitive muscle track.

Guo Zhenyu believes that any sub-category in China, a big market with a population of 1.4 billion, can become an international brand as long as it is done with heart. You must have the thinking of becoming the world’s number one, and use the world’s number one standard to demand and position your own brand.

Bettini made clear the multi-brand strategy at the beginning, but now Winona may be the only one in the public view. Did Bettini give up multi-brand? No. It is Guo Zhenyu who wants to focus and refocus, and first dig deep into the sensitive skin to stabilize the leading position. Therefore, in the short to medium term, Betani will still focus on sensitive muscles, gradually strengthen the construction of private domain traffic, and strive to continue to make Winona bigger. "

After the listing, Betaine will also start to build new platforms and brands, including incubating new brands and encouraging internal entrepreneurship, and at the same time, use Betaine’s accumulated R&D capabilities, brand building capabilities and supply chain capabilities to support the incubation of internal startups.

Guo Zhenyu has a clear layout for the future: Betani is not only an enterprise that produces skin care products, but also an enterprise that is located in the whole skin health ecology, and cultivates a closed loop of skin health consumption ecology in the process of "circle selection-circle destruction-circle reconstruction".

2. Guo Zhenyu, a technology freak.

If you want to know Winona, you can’t avoid one person. That’s the man behind it, Guo Zhenyu.

Zhou Kui, the managing partner of investor Sequoia Capital, once described his impression of Guo Zhenyu as "enthusiastic, active, broad-minded, ambitious, generous, educated and energetic".

Guo Zhenyu, an academic, was a tenured professor at George Washington University in the United States. He was also the first batch of people who resigned from the tenured professor in the United States and returned to China to start a business after the reform and opening up. He served as the president of the World Association of Self-medication and the President of China Association of Over-the-counter Drugs, and led the launch of International Self-care Day.

Guo Zhenyu’s broad vision and lofty goals were first reflected in the reform of Dianhong Pharmaceutical.

In 2003, Guo Zhenyu airborne Dianhong Pharmaceutical Co., Ltd., first of all, handed in a report, put forward its own business objectives, and claimed that it would be successful to finish class. As soon as Guo Zhenyu entered Dianhong, it began to integrate resources in two aspects. One is to adjust the multi-brand strategy to concentrate resources to build a brand and make "Kang Wang" a household name; On the other hand, it is to integrate marketing channels and streamline more than 20,000 dealers into 500. Under the leadership of Guo Zhenyu, Dianhong Pharmaceutical’s sales increased from less than 200 million to over 1 billion, and soon became the leader of Yunnan pharmaceutical industry and entered the national echelon.

In the wave of transformation from pharmaceutical industry to daily health, Guo Zhenyu had an early insight into the opportunities in the functional skin care market. At the beginning of 2006, Guo Zhenyu led Dianhong Pharmaceutical to enter the daily chemical market, and "opening up a new way of daily chemical with functional daily chemical products" was the route of Dianhong in that year. In 2007, Winona established a project and became one of the daily chemical brands of Dianhong Pharmaceutical in Shanghai.

From 2011 to 2014, during the process from planning the listing of A shares to being acquired by Bayer in Germany, Winona was separated for losses and transferred to Betaine. In 2014, Guo Zhenyu stepped down as the chairman of Dianhong Pharmaceutical Co., Ltd., and became the controlling shareholder of Betaine by acquiring Nona Technology, and became the chairman of Betaine, completing the gorgeous turn from a pharmaceutical company to a skin care company.

In 2021, when Guo Zhenyu reviewed Winona’s development process, he described Winona as a "designed" brand. Ten years ago, he basically anticipated Winona’s success today.

Who will be the real king of 100 billion yuan and the first brand of medical beauty functional skin care products?

1. Is Huaxi an excellent investor in bioactive substances or a platform vendor?

1) Platform vendors:

Huaxi Bio is a well-known biotechnology company and bioactive materials company, focusing mainly on functional sugars and amino acids that contribute to human health, and is committed to bringing healthy, beautiful and happy new life experiences to mankind.

As a hyaluronic acid industry chain platform company integrating R&D, production and sales, Huaxi Bio’s microbial fermentation technology is in an advantageous position. Relying on the bio-fermentation technology platform and industrialization advantages, it has developed a series of BIOACTIVE products with hyaluronic acid as the core, including nearly 200 specifications of pharmaceutical, cosmetic and food products, which are widely used in the fields of medicines, medical devices, cosmetics and functional foods. Other bioactive products include icodoline, ergothionine, γ -aminobutyric acid, polyglutamic acid, sclerotium glue gel, natto extract, brown rice fermentation filtrate, etc.

For a long time, Huaxi Bio firmly believes that the vitality of enterprises comes from continuous innovation ability and continuous profitability. By establishing the core position of enterprises in the industrial chain, supply chain and value chain, it ensures the realization of medium and long-term strategic goals. Through the two core technology platforms of microbial fermentation and crosslinking, relying on the company’s scientific and technological strength and product strength, we are committed to becoming the setter and leader of industry standards; Relying on the company’s market power and brand power has become the key link to build control intermediate links in the supply chain; Relying on the company’s scientific and technological strength, product strength and brand strength to build the competitiveness of enterprises has become the core center of the optimal allocation of resources in the value chain.

2) Investors:

Huaxi Bio, formerly known as Huaxi Freda Biomedical Co., Ltd., is a state-level high-tech enterprise founded by Huaxi International Investment Group Co., Ltd. Since the research on the production of hyaluronic acid by fermentation was first carried out in China in 1990s, Huaxi Bio has devoted itself to the research and development in the field of biotechnology, not only making in-depth exploration and innovation in the research and application of hyaluronic acid, but also increasing the development of related bioactive products.

As a high-tech enterprise with hyaluronic acid microbial fermentation production technology as its core, Huaxi’s biological business covers raw materials, medical terminal products, functional skin care products and other fields. Huaxi Xinyu holds 65.86% of the shares as the largest shareholder of the company; China Life Chengda, a subsidiary of China Life Insurance, holds 8% of the shares as the second largest shareholder; Winning Ruiwuyuan holds 7.69% as the third largest shareholder. In addition, there are more than a dozen institutions such as Zhongjin Jiatai, Minsheng Trust, Ai Ruisi Medical, Ruizhi Medical and Zhuhai Jinyongming.

The whole industry chain platform is the biggest advantage for Huaxi. With its strong foundation, it has developed rapidly in the field of hyaluronic acid and functional skin care products, and then went public for investment, etc. Now Huaxi has become a powerful capital investment platform enterprise. Therefore, Huaxi is not only an excellent platform vendor, but also an excellent investor. It is a good choice to do the same, but how to grasp the structure and rhythm is a test of the founder’s determination and initial heart.

2. Can Aimeike become Wuxi PharmaTech in the medical beauty industry?

Aimeike is an innovative leading enterprise in the field of biomedical soft tissue repair materials in China. At present, it has successfully realized the industrialization of sodium hyaluronate series products for injection and facial implantation line of poly (p-dioxanone), and obtained the medical device registration certificate of sodium hyaluronate injection related products as early as 2009, becoming the first local enterprise to obtain the registration certificate. Aimeike belongs to the medical beauty industry, mainly engaged in the research, development, production and sales of medical beauty hyaluronic acid and other related products, focusing on the medical beauty products business based on hyaluronic acid series, accounting for 99%; The sales scale is larger than Huaxi Bio and Haohaishengke, and it is a well-deserved leader in sub-sectors.

Judging from the R&D projects of Aimeike Reserve, there are many products under research and many potential products in the future. Judging from the progress of application, the products currently in the last link of the registration process are medical sodium hyaluronate gel containing modified poly-L-lactic acid microspheres (face filling) and medical poly-carboxymethyl glycosaminoglycan gel (anti-adhesion for surgery), and these two products are in a higher ranking in the market. Among them, medical sodium hyaluronate gel containing modified poly-L-lactic acid microspheres (commonly known as Tong Yan Zhen in the market) is expected to become the leading injection filling products containing poly-L-lactic acid microspheres in China. The reserved products are also very market-impacting.

Generally speaking, the medical and beauty industry, especially the upstream raw material industry, has high barriers, and the downstream customers are an addictive consumption with strong stickiness. As a domestic industry leader, it has high technology content and will grow rapidly into an international leading company with the development of the industry in the future. In 3-5 years, with the standardization of the industry, the concentration will be further improved. In 3-5 years, the company has more than 10 times the growth space, and the future can be expected!

3. Can Bettini’s small goal of building the first brand of skin functional skin care products be achieved?

Since its establishment ten years ago, Betani has been focusing on the field of skin health, with the mission of "building China’s skin health ecosystem", devoted to dermatology research and product development, and successfully built scientific skin care into the core competitiveness of the enterprise, with advanced foresight and professionalism.

Betani brings together experts from botany, biology and dermatology at home and abroad to form a research and development team, closely combining with cutting-edge forces, making full use of the advantages of natural resources in Yunnan, a "plant kingdom", and excavating natural and effective active ingredients. At the same time, it has continuously improved its own scientific research ability and product innovation ability, and created an enterprise ecological layout integrating production, marketing, research and study.

Bettini is a professional cosmetics manufacturer with Winona brand as the core, focusing on the application of pure natural plant active ingredients to provide mild and professional skin care products, focusing on sensitive skin, and deeply integrating with the Internet in product sales channels.

In the fierce competition environment, Betani chose a differentiated track to participate in the market competition in combination with her own advantages to avoid the homogenization of products. Betaine’s products are characterized by the effective application of pure natural plant active ingredients. Among them, Shu Min series products with the highest sales share are aimed at people with sensitive muscles and are branded with international brands such as Vichy, la roche-posay and Avene. Affected by air, environment, pressure and other factors, the population with sensitive muscles has a large base and a growing coverage. More than 35% of women in China belong to the population with sensitive muscles. This population has a huge demand for skin improvement, which not only has great consumption power, but also has higher customer stickiness. Take Winona’s official flagship store (Tmall) as an example, the repurchase rate of the company’s products has been close to 30% in the past three years.

Betani’s excellent record is enough for us to foresee its future, and it has firmly locked the hearts of consumers from the concept of the enterprise to the inclusive marketing method. Betani has won the titles of "the first brand of functional skin care products" and "the first brand of domestic products", so will it be far from the first brand of skin functional skin care products?

Aimeike, Betani and Huaxi, the three major functional skin care brands, have a market value of 100 billion and a revenue of 1 billion, which is just the beginning.

As the No.1 brand service provider of the garden enterprises in Shanghai Oriental Beauty Valley, Guangzhou Baiyun Beauty Bay, China Beauty Town and Beijing Future Beauty City, Jinkun Beauty Expert Group believes that as a challenger, Aimeike, Betani and Huaxi have successfully defeated the industry giants. Now, Aimeike, Betani and Huaxi, as defenders, have to meet new market challenges and possible new brand transcendence.

On the one hand, international brands are trying their best to save their market share. Foreign brands such as Vichy and Avenues have made renewed efforts. While increasing investment in e-commerce, they announced that they would return to the pharmacy channel and open a new O+O model (Online+Offline). In recent years, L ‘Oré al Group, which is behind Vichy, has continuously acquired cutting-edge functional skin care brands in the world, and introduced them to China one after another. Through the construction of brand matrix, it has formed a encirclement of Aimeike, Betani and Huaxi.

On the other hand, it is the pursuit of local brands. Shanghai jahwa, a traditional veteran, invited Pan Qiusheng, who is good at recovering lost territory, as the new head, and Yuze’s sales soared in the past two years. In addition, cutting-edge brands are active, and cooperative brands of obstetrics and medical research and dermatologists have established brands, which have been helped by capital. The success of Aimeike, Betani and Huaxi has made the capital operation of the beauty industry more intense, and Ximuyuan, who also wants to seize the efficacy skin care market, has only been on the line for two years, and has obtained 7 rounds of financing in succession, with a valuation of 4 billion.

Whether it is Huaxi’s confident attitude towards domestic products, the dedicated spirit of beauty lovers, or Bettini’s scientific and technological feelings, it indicates the fiery prospect of the domestic functional skin care products market and the bright future of the medical beauty industry!

The market value of some of these brands has exceeded 100 billion, and some of them have followed closely. The domestic market has been opened, and the revenue of 10 billion yuan is close at hand. However, these are not the goals. With the younger age structure of consumers, the future of the medical beauty skin care products market is incalculable!

The brutal competition of magnitude between truly professional players may have just begun!

(This article comes from some related contents of the report on the brand development of China cosmetics industry, which was commissioned by the relevant state departments by Jin Kun. Jinkun is a well-known brand service provider in China, focusing on building the first brand of industrial parks and enterprises, and providing chain and Internet brand marketing services. It has successively coached and served more than 400 specialized new enterprises, more than 300 industry first brands, more than 200 listed companies, more than 100 city brands, more than 50 China top 500 companies and more than 20 world top 500 companies. Shi Zhangqiang is the founder of Jinkun brand, the founding secretary-general of Shanghai Brand Committee, the brand expert member of Shanghai Municipal Government and the general manager of the project of China Cosmetic Industry Brand Development Report. He has deeply coached and served four 100 billion-level beauty production cities, including Shanghai Oriental Beauty Valley, Guangzhou Baiyun Meiwan, China Beauty Town and Beijing Future Beauty City. )

　　The new Lexus RX is expected to be officially launched in January. The new car will be launched in three power versions: RX350h (2.5L HEV), 450h + (2.5L PHEV), and 500h (2.4T HEV).

　　The biggest change in the appearance of the new Lexus RX is that the spindle-shaped midnet is replaced by a new design. The RX350h and RX450h + will launch nine different body color schemes, including supersonic quartz white, supersonic titanium silver, burgundy mica, ultimate black, daiqua, sapphire blue and six standard car paints, as well as supersonic iridium silver, supersonic streamer metallic and supersonic twilight copper. The RX500h is available in supersonic iridium silver, supersonic streamer metallic, supersonic twilight copper, and ultimate black (the first three are optional), and will also bring two F SPORT exclusive colors – crystal bright white and blue flame.

　　The new Lexus RX interior design features a layered + encircling cockpit. The central control area is tilted towards the main driver’s side, equipped with LCD meters + central touch screen, integrated functions such as network connection, air conditioning, mobile phone interconnection and OTA, and provides a variety of ambient light colors and four interior texture materials. The RX350h and RX450h + will launch four color schemes: black, autumn maroon, white and sandalwood brown. In addition, the new car will also bring a newly developed bamboo trim and a dark night meteor trim. The RX500h model will offer two interior color schemes: dark rose red and black, and offer F SPORT exclusive trim – black edge aluminum trim.

　　Compared with the current RX300, the RX350h has been upgraded to a 2.5L hybrid system. The entry-level elite version has become the enjoyment version, and the configuration includes LSS + 3.0, a new multimedia system, an electronic shift lever, an electric tailgate, a 19-inch wheel hub, a 9.8-inch central control screen + a 7-inch meter, etc. The comfort version adds a panoramic sunroof, leather seats, front seat ventilation and heating, main driver memory, a 14-inch central control screen, etc. The alcohol enjoyment version adds a four-wheel drive system, as well as matrix LED headlights, etc. The top smart enjoyment version mainly adds auxiliary driving functions, including smart parking, lane change assistance, and parallel blind spot monitoring.

　　The RX450h + Enjoy Edition is equipped with a full-color head-up display HUD, streaming rearview mirror, high beam adaptive control AHS, 1500W discharge socket, and LEXUS intelligent charging pile on the basis of the RX350h Alcohol Enjoy Edition model, and will provide two optional packages: technology package and enjoy package. The RX500h model will be equipped with DIRECT4 electronic dynamic four-wheel drive system, F SPORT Performance sports kit, black wheels, full-color head-up display HUD, adaptive adjustable suspension system AVS, dynamic rear wheel steering DRS, 6-piston brake calipers, and rear manual sunshade on the basis of the RX350h Alcohol Enjoy Edition model.

　　The RX350h is equipped with a 2.5L hybrid system, with a maximum power of 184kW. The zero-hundred acceleration time of the two-wheel drive version is 8.1 seconds, and the four-wheel drive version is 7.9 seconds. The RX450h + is equipped with a 2.5L plug-in hybrid system, with a comprehensive system power of 227kW, a zero-hundred acceleration time of 6.5 seconds, and a CLTC pure electric cruising range of 83km. The RX500h is equipped with a 2.4T hybrid system, and the comprehensive system power reaches 273kW. (Lexus, for pictures)

A few days ago, we watched the pedal model promoted by Wuyang Honda. A friend left a message saying: I want to see straddle riding, but I don’t like scooters.

Scooters are mainly divided into a flat pedal and a keel pedal. There are many types of cross-cycling, such as street cars, imitation races and rally.So today we are mainly here.A plate of Wuyang Honda’sWhat are the straddle bikes?

First of all, let’s look at a small-displacement retro streetcar: CB190SS, whose Chinese name is Yindao. It was listed in March 2019. Up to now, five different versions have been launched.At present, the latest version is the 2023 model listed in April 2023, and the price is 14,680 yuan.

Since it is a retro streetcar, its appearance value is its biggest feature, and it is also the most obvious sign that distinguishes it from other Wuyang Honda cars.

Round retro headlights, round LCD dashboard, and many covering parts on the car body are mainly rounded and over-shaped, which strengthens the positioning of the car: retro street car.

In terms of power, it uses a single-cylinder air-cooled 190cc engine with a maximum power of 12.4kw, a maximum torque of 16 Nm and a maximum horsepower of 16.9 HP, and adopts an international 5-speed transmission. Because it is a displacement of 190cc, it is necessary to add purchase tax.

Its vehicle information is as follows: the sitting height is 785 mm, the curb weight is 145kg, the fuel tank capacity is 15.3 liters, the wheelbase size is 1360 mm, and the minimum ground clearance is 170 mm.

The tires are 17 inches in front and rear, not vacuum tires. Actually, it is not as convenient as vacuum tire. Braking is front and rear disc brake, equipped with single front wheel ABS system.

Other configurations include double-cable throttle, USB charging port as standard, blocking display as standard, LCD screen as standard and instrument panel with mechanical pointer as standard. In addition, the lighting of the whole car is in the form of LED, and the actual lighting effect is also very good.

In a word, CB190SS is a retro streetcar suitable for daily transportation.

If you think CB190SS is too dull, you want to pursue some driving sense and passion. Take a look at NSP190. This car is relatively young, just like its sharp appearance and youthful feeling.

It went on the market later, on June 12th this year, when there were two styles on the market. ABS version, priced at 12,800 yuan, Pro version, priced at 13,680 yuan.

In the official words of Wuyang Honda, NSP190 takes into account the passionate driving posture of imitation racing and the driving posture of street cars.

This is not difficult to find from the official posters and the sitting posture of the model in the car.And from the official perspective, the group that NSP190 faces is alsoMainly young users. After all, as far as this appearance is concerned, it is indeed biased towards fashion and sports.

In terms of vehicle power, it is important to have this information: it adopts a single-cylinder air-cooled engine with a displacement of 190cc, which is the same as CB190SS. The maximum power is also 12.4kw, and the maximum torque is slightly larger, 16.3 Nm; The maximum horsepower is 16.9 horses; The top speed of the car is 114km/h, the curb weight is 145kg, and the fuel tank volume is 12 liters.

In terms of appearance,Sitting height 76Nine millimeters. It is still relatively low. The wheelbase of the car body is 1356 mm and the minimum ground clearance is 150 mm. In terms of tires, Helu’s front and rear 17-inch tires are used, with the front wheel 11 cm wide and the rear wheel 14 cm wide.

The configuration of the car, the front and rear wheel brakes are disc brakes, and the front and rear ABS system and TCS traction control system are standard.

In terms of instruments, the ABS version is a high-definition negative LCD instrument, and the Pro version is a TFT full-color LCD instrument, which can be used for mobile phone screen navigation. The high-profile models are also equipped with keyless start, which is better in intelligent driving.

NX400 is a model positioned as a cross-country pulling force, and its use scene is the demand of motorcycle travel, outdoor cross-country and adventure. It can be seen from the official posters that this car was not used for urban transportation when it was designed.

It was launched in March 2024, and two models were launched at the time of listing:The standard version is 35,000 yuan, and the motorcycle version is 40,980 yuan. The biggest difference between them is whether they are equipped with three boxes of LOBOO.

The power used in this motorcycle is an in-line two-cylinder four-valve engine with an accurate displacement of 399cc, an engine compression ratio of 11: 1 and a 6-speed sliding clutch.

The maximum power is 33kw, which is generated at 9000 rpm. The maximum torque is 37 nm, which is generated at 7500 rpm; The maximum horsepower is 44.9 horses. The official maximum speed is 157 km/h.

In order to meet the demand for motor vehicles, its fuel tank has also been designed to be larger, with a capacity of 16.5 liters. The curb weight is 197kg, the sitting height of the vehicle is 802 mm, the length of the wheelbase is 1440 mm, and the minimum ground clearance is 160 mm. From the outside, it looks tall and powerful.

In order to cope with the road conditions on the motorcycle road, the front suspension is an inverted front fork, and the rear suspension is a central multi-link rear shock absorption, which can be adjusted.

The tires of the car are vacuum tires of Zhengxin CST brand, the front wheel is 19 inches, the rear wheel is 17 inches, the width of the front wheel is 11 cm, and the width of the rear wheel is 16 cm. In terms of braking, the front wheel is double-disc braking and the rear wheel is single-disc. There is also ABS+TCS system.

In the driver assistance configuration, the whole system comes standard with full-color 5-inch TFT display, windshield, front and rear, LED turn signal and double flashing.

Next, this car is the same as NX400, which adopts the inline two-cylinder water-cooled four-valve 400cc displacement, but it is not a drag car, but a streetcar version.

CB400FIt continues the family style appearance of Honda CB750. As a street car, its bare engine, wide fuel tank and simple tail make it more dynamic and flexible in practical use.

It was first listed in May 2021, and then 2022 models were updated. At present, both 2021 and 2022 models have been discontinued.In production is the 2024 model listed in April 2024, and the price is 33,000 yuan.

Two thick exhaust pipes are guided out from the engine position. Visually, the streetcar is indeed more powerful than the imitation race.

The power is still the same as NX400, with in-line two-cylinder water-cooled four valves and a compression ratio of 11: 1. The standard is international 6-speed, wet multi-piece.Sliding clutch. The volume of the fuel tank is 16.1 liters, the curb weight is 190kg, which is slightly lighter, and the top speed of the car is 174 km/h.

In terms of vehicle appearance, its wheelbase is 1416 mm, the minimum ground clearance is 156 mm, and the vehicle sitting height is 789 mm. Although it is not particularly high, it is still very picky about height.

The front and rear 17-inch vacuum tires are used, and the tire width is 12 cm for the front wheel and 16 cm for the rear wheel. Brake this piece to match the high speed of the car. The front brake is a double disc brake and the rear brake is a single disc. With ABS and TCS systems.

In terms of multimedia configuration, the dashboard is a full-color 5-inch TFT display. With gear display, this is also the basic operation of blocking the car. The front and rear headlights and turn signals of the vehicle are in the form of LED.

CBR400R is an imitation racing car, and its most classic body color is this Honda red. In daily riding, I have seen the most red one.

Using a lot of aerodynamic design concepts, imitation appearance and combat attributes, it was listed in September 2022, when it was priced at 42,000 yuan.At present, the latest version is the 2024 model listed in May 2024, and the price is adjusted to 36,000 yuan. In the end, the market is going down, and the prices of medium and large motorcycles are diving.

Someone asked before why motorcycle friends didn’t communicate with each other when waiting for the traffic lights. Especially imitation racing or straddle cycling? In addition to the short gap between traffic lights, it is not suitable for chatting, and there is another reason, that is, those who ride cars and pedals do not play in the same circle most of the time.

The pedal of 125 runs at a speed of 60-80km/h, and the pedal of 150 is basically at a speed of 70-90km/h. And blocking the car, especially the imitation race, has higher speed and faster starting speed, such as Honda’s CBR400R, with a top speed of 181 km/h.

Although they are all motorcycle friends, their perception of speed is different. The users of the two models have different understandings of the car because of this long-lasting difference. There is too little in common, so there is not much to talk about.

The car CBR400R is powered by an inline two-cylinder four-valve engine with water cooling and heat dissipation, with a maximum power of 33kw, a maximum torque of 37 Nm and a maximum horsepower of 44.9 horsepower.

The wheelbase is 1416 mm and the sitting height is 789 mm, which is the same as the streetcar CB400F. Similarly, the tire configuration scheme is 17 inches, the front wheel is 12 cm wide and then 16 cm wide. It’s just that the ground clearance of the imitation racing car is lower, only 130 mm.

In terms of braking, CBR400R also has front wheel double disc brakes, rear wheel single disc, ABS and TCS as standard before and after. In addition, there are LCD instruments, blocking displays, windshields, LED lights and double flashes. In this respect, these 400-displacement blocks of Wuyang Honda are the same.

So the above is the straddle bike mainly promoted by official website of Wuyang Honda. The displacement is mainly 190cc and 400cc, and the engine is mainly air-cooled and in-line double-cylinder water-cooled. The price range ranges from 12,800 to 40,980.

It should be noted that,Whether it is air cooling or water cooling, the displacement is above 150cc, so the above five items are subject to additional purchase tax ~

　　Heilongjiang Daily, 22nd (Reporter Xue Liwei, Xu Jiaqian) According to the unified arrangements of the CPC Central Committee and the work arrangement of the provincial party committee on theme education, on the afternoon of 22nd, Liang Huiling, deputy secretary of the provincial party committee and governor, gave a special party class with the theme of "consciously practicing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era and striving to write a new chapter in the high-quality development of Longjiang". She stressed that in order to carry out in-depth education on studying and implementing the theme of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, we must firmly grasp the general requirements of "learning thoughts, strengthening party spirit, emphasizing practice and building new achievements", firmly anchor the objectives and tasks, adhere to the integration of learning and thinking, and unify knowledge, belief and practice, so as to turn Socialism with Chinese characteristics Thought of the Supreme Leader in the new era into a powerful force to strengthen ideals, temper party spirit, guide practice and promote work, accelerate the construction of "six Longjiang" and promote "eight revitalization"

　　Liang Huiling pointed out that the Supreme Leader’s New Era Socialism with Chinese characteristics Thought is contemporary China Marxism and 21st century Marxism, and it is the quintessence of Chinese culture and China spirit. It has opened up a new realm of China-oriented Marxism, shining with the brilliance of Marxist thought and truth, and provided a fundamental follow-up and action guide for promoting the comprehensive revitalization of Longjiang in the new era.

　　Liang Huiling emphasized that to consciously practice the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, we should more firmly transform our profound understanding of the "two establishments" into our high consciousness of the "two safeguards", build our political character by learning, gain our wisdom by learning, feel the power of truth, keep clean and honest by learning, promote our work by learning, and show our loyalty to the Party to the actual effect of promoting the high-quality development of Longjiang.

　　Liang Huiling emphasized that to consciously practice the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, we should completely, accurately and comprehensively implement the new development concept and lead the high-quality development of Longjiang. Fully understanding the new development concept is a scientific concept that leads all aspects of development and is strategic, programmatic and leading. Scientifically grasp the new development concept, take the benefit of the people as the starting point and the end result of government work, put accelerating revitalization and development in a more prominent position, and better coordinate development and security. Give full play to the leading role of the new development concept, and regard the new development concept as a baton, traffic lights and weights and measures, which runs through the whole process of economic and social development and all fields.

　　Liang Huiling emphasized that consciously practicing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era should actively integrate and serve to build a new development pattern and promote the high-quality development of Longjiang. Grasp the key to smooth economic cycle and form a higher level dynamic balance of demand pulling supply and supply creating demand. Consolidate the foundation of the modern industrial system and focus on the real economy in developing the economy. Make good use of the key measure of reform and opening up and inject strong kinetic energy into high-quality development. Inspire innovation as the first driving force, and rely on scientific and technological innovation to open up a new track for high-quality development. Implement the inevitable requirement of promoting agricultural and rural modernization and accelerate the construction of a strong agricultural province.

　　Liang Huiling emphasized that to consciously practice the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, it is necessary to improve the ability to change the style of work, thoroughly investigate and solve problems, blaze new trails for practical results, be brave in doing good deeds, further enhance political ability, thinking ability and practical ability, and enhance professional knowledge, professional ability and professional accomplishment, so as to comprehensively improve the performance of duties, boost the mental state and speed up the work efficiency, and provide a strong guarantee for promoting the high-quality development of Longjiang and the construction of a modern and powerful province.

　　Presided over by Yu Jian, attended by Li Yi, Wang Qiushi, Wang Lan, Zhang Yazhong, and the responsible comrades of the first batch of units directly under the provincial government and some large state-owned and state-holding enterprises.

CCTV published an article "Stop Blowing, the drama didn’t explode", aiming at the phenomenon of boasting about the explosion drama. Among them, seven explosive dramas are mentioned, including the big explosive dramas The World, The Dream of China and The Beginning. The small explosive dramas include A Picture Book of Hunting Crimes, Brilliant Stars and Han Dynasties, Freesia Tactics and Police Honor. The fake explosive dramas are the 28 Laws of Love and Light Me to Warm You, which have not been broadcast yet.

The content in the article seems to be "quoting classics", taking official data to speak, and evaluating some current film and television dramas to beautify their own data in an objective and fair tone. Some of the outstanding achievements are limited by the pink circle. At the beginning, I denied the data given by these film and television drama broadcasting platforms in one breath and disagreed with their respective answers.

Then, some pseudo-explosive dramas rely on fans to occupy hot search and create some pseudo-prosperity, and also give special examples to say what is the real explosive drama, such as the score of Douban above 7.5. Finally, the article does not forget to stand tall and look forward to the future, hoping to have more high-quality plots.

The whole article seems to be the attitude of the official media, standing in a superior perspective, or convincing people with progressive writing logic, which is quite a style of official document writing.

However, this article can’t get the approval of all netizens. Some people think that as an official media, it is very low to rely on traffic to catch the eye with ordinary media that rely on marketing and entertainment.

In addition, the words in the article are full of personal subjective colors and prejudices. Just a few examples mentioned in the article are not objective and fair, and even these explosive dramas can refute themselves.

First of all, in this paper, the explosive dramas are divided into three or six grades. Every sentence looks down on the behavior of rice circles, but what can be done is the most standard behavior of rice circles.

At the beginning, the paper used the platform data to fake water injection for fans to brag about. Fans used various nouns to delimit, raise their value, lift one foot and step on the rice circle directly, and look down on what they did.

However, they divide the drama into three or six categories, and attach great importance to the attitude of the drama, which is exactly the same as the rice circle. Because I like to talk about explosive dramas, grading explosive dramas is born from rice circles and is popular in rice circles.

What’s more, the article directly took a screenshot of a Weibo of Yang Mi fan Da V as evidence. To be honest, I’m afraid I have been wandering around the rice circle for a long time before I can find this "powerful proof".

In addition, take the favorite data in the text as an argument.

This year, 2022 will end in one month, and it is indeed possible to start the year-end inventory. Even if there is a storm at the end of the year, the number will not be much, but the question is, will people who are called explosive dramas this year continue to watch them next year and the year after? Some plays, it is estimated that people will never see a second look after watching them once.

Finally, take the big drama as an example. Did these dramas become big dramas at the beginning because of their excellent quality? I’m afraid this is not the case.

Halfway through the broadcast of Meng Hua Lu, a big hit drama named by the name, a new phrase called "fraudulent marketing" was born on the Internet. Since the beginning of shooting, this drama has been under the banner of girl help girl. After the result was opened, it was actually all feudal dross in the bones of the screenwriter.

Take the TV series "Love Collection", which is born out of Guan Hanqing’s "Zhao Paner’s Romantic Salvation". Obviously, it has been a TV series for more than ten years, but it has produced real women to help women. The anti-feudal spirit is not talked about in the mouth, but it is reflected everywhere in the drama.

What about Meng Hua Lu? Talking about their profound ideas, in fact, the three views and behaviors of female characters in the play are all crooked to the sewer. To put it bluntly, it attracted everyone’s attention with its gorgeous packaging, and only in the early stage did it seize the opportunity to become a drama.

The mini-explosive dramas "Cang Lan Ji", "Xing Han Brilliant" and the pseudo-explosive dramas of two modern idols mentioned in it really have no merit. Are they all faked by data? This answer is also no.

These dramas, which have audiences and fans who want to see them love beans or fall in love, or send candy or show domineering, can satisfy the beautiful fantasies of fans, or even overfulfil them. How can it not be regarded as a drama in the hearts of fans?

Besides, the so-called big drama Meng Hua Lu is really pulled out, and compared with the small and fake dramas that have been pointed out. In the eyes of passers-by, there is no difference between them.

It is not so much that people always value the birth of the so-called explosive drama, but rather that we hope that there will be more dramas in the future that can make people watch and trigger a national discussion. Whether it is good or not is still up to people. Never get caught up in your thoughts. To measure the quality of a play, it depends on whether it bursts or not.

　　In the first half of this year, the film and television landscape was "silent", and the only light came from online movies. On March 19, daoist magic’s sub-account box office exceeded 53 million yuan, surpassing the holder of the highest box office record of online movies, The serpent (50.784 million yuan), and boarded the sub-account box office champion throne; "Ghost Story: Human Love" was launched for 14 days, and the box office broke 35 million yuan … …

　　According to the data of Cat’s Eye, as of the beginning of May, 25 online movies have exceeded 10 million at the box office, of which 16 were launched on the iQiyi platform, with a year-on-year increase of 300%.

　　However, on May 19th, in the live talk of "2020 Mid-year Inventory of Online Movies: A Guide to Internet Roaming of Movies", people in the industry thought that the carnival time of online movies did not follow. With the end of the home state, people’s life and work gradually returned to normal, and the data of online movies began to gradually fall back. Online movies did not become a real "rescuer" and an indispensable rigid demand for people. According to the popular saying, online movies are not "out of the circle" and their influence is still very limited.

　　There is a 15-year gap between online movies and cinema movies.

　　It is not bad that online movies, which just started in 2014, can have today’s achievements. "Online movies are movies" is only recognized in the last two years. Earlier, the temple of orthodox movies actually shut out online movies as a naughty wild boy.

　　With the rise of digital technology, the threshold of movies has been lowered, and the steps of online movies are even fewer. Therefore, a large number of young people who are interested in movies have begun to use the Internet to realize their movie dreams. After so many years of experience, online movies have gradually gained their own users and formed a scale.

　　Even though the emergence of online movies has attracted the attention of the industry, in the eyes of professionals, there is still a gap of about 15 years between it and cinema movies. However, it is undeniable that online movie audiences will mature faster than cinema movie audiences, because young netizens are more receptive.

　　Online movies are facing a critical juncture of not advancing or retreating.

　　It can be said that the current online movie is facing a critical juncture, which has been pushed to a new height by historical opportunities and urgently needs its own upgrading and qualitative change. As Xiao Tuo, director of the project cooperation department of iQiyi Film Center, said: "Online movies have moved from the 1.0 era to the 2.0 era, and its industrial level has been greatly improved, and its aesthetic level is also improving. But if you ask people around you, almost no one will mention online movies if it really affects your film works during this year. Although the online movie market has a good data trend in the first quarter, it has not yet reached a qualitative change of 3.0. "

　　The reason for the bottleneck of online movies is that it is a commercial product route, rather than a "work" with deep thinking and human expression. Xiao Tuo believes that online movies are too biased towards internet thinking and product thinking, which makes the story performance insufficient.

　　Online movies should learn to "walk the heart" and resonate with the times.

　　The theme of online movies is too heavy on fantasy costumes, which is somewhat separated from reality. In recent years, the explosion of cinema movies is precisely a realistic theme, which proves that audiences like movies that have empathy with themselves. Cat’s Eye survey shows that after the global disaster, users’ theme preference will be inclined to comedies, action movies, crime movies and biographies of real people, breaking the shackles of existing themes and finding the next runway of content will become a new match point in the post-epidemic era.

　　Therefore, online movies should learn to "take the heart" and resonate with the times, instead of taking low cost and high income as the most important purpose.

　　Good stories, high reputation and explosions are the basis of "going out of the circle"

　　In the view of Mou Xue, president of the new studio film industry, there is still an incremental area of online movies that has not been opened — — Women’s market, "In the past, more funds were invested in art, props, post-special effects, etc., and the energy spent on emotional expression that female audiences were most concerned about was not enough. The potential of female audiences in the online movie market has not been stimulated."

　　The reserve of talents is also essential. Bai Ning, the teaching director of the Internet Film and Television Department of Beijing Modern Conservatory of Music, believes that the real "out of the circle" of online movies in the future depends on the "out of the circle" of talents flowing upstream and downstream. "On the one hand, it is the entrance of cinema film talents and star actors, but this is not something that one or two people can incite, but a group of people are needed to enter; On the other hand, people who shoot cinema films will soon enter online movies, such as daoist magic. The number of shots in online movies is not less than that in cinema movies, and the use of the number of shots is also subject to the creation of the audiovisual language of movies. Online movie talents already have the ability of this audiovisual language. If there is another creative person who plays an auxiliary role in the text, it will support a talent who can completely understand the story by using audiovisual language. The rapid flow of talents upstream and downstream will help online movies.

　　Of course, the industry is very optimistic about online movies. Previously, some people thought that the box office of online movies would reach 500 million yuan to 600 million yuan in the future, which is a big temptation to make creators bloody. However, even if the blue ocean of online movies has infinite potential, it still needs to start with the most basic good stories, at least to improve word of mouth first, and there are explosions "out of the circle" before we can talk about the subsequent prosperity.

　　Text/reporter Xiao Yang Co-ordination/Man Yi

Speaking of it, many people’s first impression is the frameless door and streamlined body design, which was once known as the "most beautiful Volkswagen". However, the sales of this model in China have been tepid.

Appearance modeling

Exquisite interior

Strong motivation

Intelligent configuration

Conclusion:

Finally, I throw out a question for everyone to think about: in today’s information explosion era, how should we rationally treat every so-called "price reduction promotion"? Do you blindly follow the trend, or do you make a decision after calm analysis? I hope every friend can find the car that suits him best.

When everyone is avoiding embarrassment, the variety "Fifty Kilometers of Peach Blossom House" will"embarrassed"As his own signboard.

In the first season, the word-of-mouth was very unsatisfactory, and even the second season was released.

The program puts "embarrassment" on the table in a careless way, and presents all kinds of uncomfortable behaviors such as rubbing hands and scratching ears of guests in front of the audience.

Be proud of embarrassment and make embarrassment a selling point.The guests in front of the camera are in a dilemma, and I am in the throat outside the screen. What is this variety show playing?

Let’s take a look at the original intention of the program self-report:

"Explore the various faces of social life in contemporary society under the changes of different social distances, and write new answers to the beautiful social life."

What kind of presentation?

Invite 15 guests with different ages and personalities to get together and live together for 21 days. The 15 guests came from all walks of life, including actors, models, athletes, talk shows and piano players, as well as online celebrity and singers …

It’s more like a social experiment than a variety show.

The essence of variety shows is to entertain the public, but it is obviously difficult for this program with a "social experiment style" to be associated with "entertainment".

Why don’t you just find another way for the program group, and then create a topic with "embarrassment".This gives the audience a kind of pleasure like "watching the excitement", which can also be regarded as entertaining the public in a certain sense?

Because of the variety tone of entertaining the public, the program group must find ways to make the guests collide with sparks, instead of really leaving people in front of the camera like social experiments.

Chatting together, eating together, even sleeping together will be a big shop, which can be described in four words:There is nothing to hide.

In this way, the first impression of the program becomes chaos.

Fifteen people live in one room, which is extremely crowded objectively and quite messy subjectively. In a word, it makes people feel bad.

This is the audience’s point of view, and from the guest’s point of view, it is even more speechless.

Everyone is flocking to do anything. Just talking about washing dishes, it is clear that one or two people can solve the problem, but a group of people can be surrounded.

Don’t they know that they are actually embarrassed to stand there? Of course I know, but I can’t help it.

The camera is there, others are washing dishes, and it’s embarrassing to sit by yourself. Standing next to it is also a sense of participation, seeking a little comfort for the heart.

The embarrassment caused by too many guests is still secondary. The program regards embarrassment as the first color, so it is really uncomfortable to be ashamed and proud.

There is also a game in which two guests who are most embarrassed with each other dance a tango, and they can get contribution value.

What’s the use of contribution value? It’s about all their expenses here.

In other words, they must be embarrassed to dance a passionate tango with the most unfamiliar and "unsuitable" people in order to "live".

If you don’t jump, you won’t have food. Will you jump? Personality self-publicity, such as Eric Wang, has to be obedient.

Such hegemony is not only embarrassing, but also terrible.

In the first phase of the program, I always emphasize one thing:At present, everyone is unfamiliar.

The subtext is that the social embarrassment caused by strangeness will be alleviated in the next few issues.

Why is it so sure?

The program will bring 15 people together to live in groups, and the last thing is that everyone will blend in as in the poster.

I don’t care what your original personality is, and I don’t care whether you like socializing or whether you prefer being alone. All this is pushing you and forcing you to get rid of "social fear" and become a "social cow".

This is the biggest problem of the program "Fifty Kilometers of Peach Blossom House 2".

The social roles of the guests in the program can be completely ignored. For example, Silence Wang is no longer regarded as a singer, Eric Wang is no longer an actor, and Wu Muye is no longer a pianist. We just need to regard them as 15 amateurs with different personalities.

Among the 15 guests, the people who took the most shots and spoke the most were several Northeasters.

In many people’s inherent impression, most people in Northeast China are extroverted, familiar and sociable. They in the program, and indeed so. It can be said that the atmosphere of the whole program is supported by a few of them.

We envy the extroverted people who can talk with the stranger Kan Kan, and we like to watch them chat with each other.

On the other hand, should introverts and inarticulate people be discriminated against?

Some people like to socialize, while others prefer to be alone.

Some people tend to fight side by side with their teammates, while others prefer to fight alone.

Some people enjoy singing in front of everyone, while others prefer to whisper silently in the middle of the night when no one is around.

······

The world is wonderful because there are all kinds of people.

But "Fifty Kilometers of Peach Blossom House 2" doesn’t seem to allow the latter to exist. At the beginning of the program, the tune is "good social life".

Is social life necessarily beautiful? Small groups of three or two people are still fighting in secret, and a large group of 15 people must be like family? What kind of fairy collective is that?

Especially at the end of the program, Song Dandan asked everyone to save a bonfire party, and everyone would come out to perform their talents.

If the whole program is like a "group building" organized by the company, then the party proposed by Song Dandan is undoubtedly an "annual meeting" of the company. Older elders with high status have made demands. Even if the younger generation is reluctant, are they really embarrassed to say it? The purpose of socializing is actually communication, but the differences in ideas between generations and the different status in the circle will undoubtedly make communication very difficult. Song Dandan certainly meant well, but when her proposal was heard by young people, it became a source of embarrassment.

To tell the truth, such a performance party is not even as good as the annual meeting of the company. At least you can win an award at the annual meeting, but in the program, you get nothing.

The way Song Dandan lets everyone put on the show looks like a child being dragged out by his parents to perform in front of his relatives.

The extroverted child has a calm face, and the introverted child can’t wait to get into the crack.

Originally, they only had different personalities, but the latter was denied and scolded by adults, and was defined as "worthless". "Fifty Kilometers of Peach Blossom House 2" gives people the feeling that it is so absurd.

Cecilia Boey’s discomfort:

Jesuli Chen’s embarrassment:

Wu Muye at a loss:

Eric Wang’s resistance:

······

Some people are naturally unsociable. Is it wrong?

The program group even regards "solitude" as a punishment, and the person with the lowest contribution will be "exiled" to live alone on the island for one night.

After the first program was broadcast, Song Dandan became the target of public criticism. The audience thought that she was leaning on the old and selling the old, forcing everyone to hold a party and give a program, and supporting Eric Wang, thinking that he was right and cool.

It can be seen that everyone is surprisingly disgusted with this kind of social binding.

The perspective can be expanded. Isn’t the whole Fifty Kilometers Peach Blossom Noon 2 a Song Dandan?

Forcing 15 people to live a beautiful group life together, those who don’t "fit in" will be exiled, and the punishment is "one night alone". I really can’t laugh at this magic.

Looking back, it is really disgraceful to watch the program group clip out the embarrassment of social phobia and present it on the screen as a gimmick for the audience’s entertainment.

The pictures in this article are from the Internet. If there is any infringement, please contact and delete.

Finally, back to the initial question, what is this variety show broadcasting, or what is the point of view?

Is it an embarrassing moment of social fear? Or the peace and love of 15 people from strangers to family?

It takes 21 days to try to reverse the character formed by their 20 or 30 years’ experience, which is probably the only joke in Fifty Kilometers of Peach Blossom House 2.

Ha ha ha ha, I smiled, you are free.