Harbin Institute of Technology knocks on the door of the international market! It will provide the world with comprehensive solutions in seawater desalination related fields.

  Recently, Harbin Institute of Technology Industrial Development (Shandong) Co., Ltd. (hereinafter referred to as "Harbin Institute of Technology"), an industrial company under Yan ‘an Group Co., Ltd., signed a strategic cooperation framework agreement with China Machinery and Equipment Engineering Co., Ltd. (hereinafter referred to as "China Construction Group"), and authorized China Construction Group to be the exclusive overseas distributor of its "HiTcs seawater desalination technology" and related equipment. Harbin Institute of Technology, with its unique ceramic solar panel manufacturing and application technology in China, further knocks on the door of the international market in the important new energy field of photothermal application.

  One-stop solution of hydropower heating based on "zero carbon"

  Fresh water is the source of human life and the necessary support of human society’s production and life. However, worldwide, due to the lack of fresh water in many areas, seawater desalination has become an important means to obtain fresh water.

  "There are many disadvantages in the traditional seawater desalination method, and the energy consumption is huge, ‘ Carbon emissions ’ Can not be effectively controlled, but the production of solar photovoltaic panels ‘ Green electricity ’ Desalination of seawater will not achieve high efficiency. " Yin Ge, general manager, project leader and senior engineer of Harbin Institute of Technology Industrial Development (Shandong) Co., Ltd. introduced.

  In this context, "how to directly use solar energy to heat seawater for efficient desalination" has become a subject that Harbin Institute of Technology and Zhongke Joint R&D team is committed to overcome. After years of painstaking research and development, the team finally found a solution.

  By adopting the manufacturing technology license of China’s unique ceramic solar panels (hereinafter referred to as "CSP panels"), Harbin Institute of Technology independently developed the "photo-thermal-thermal effect" application scenario integration technology and equipment with chemical-grade CSP panels as the core components.

  According to reports, chemical-grade CSP board is made of high-quality white porcelain mud with micro-iron and high aluminum content. After special process, the water content of the finished product is lower than 0.1%, which has unique advantages such as corrosion resistance of all kinds of high-salt liquid, corrosion resistance of high-salt medium temperature at 150℃, high-strength solar radiation resistance and good pressure resistance. According to the appraisal report of Polish National Academy of Sciences, its service life can reach more than 100 years. Under the conditions of high-intensity solar radiation and salt mist phase corrosion, the stable long-term operation time of the medium-temperature heat collection system of CSP plate is more than 35 years.

  "Every square meter of CSP board directly heats salt water, which is equivalent to heating salt water after 4.3 square meters of photovoltaic panels generate electricity." According to Yin Ge, the efficiency of CSP board in heating brine and other media is much higher than that of traditional solar photovoltaic panels. With solar energy, brine and other media can be heated to 90℃ to 140℃.

  Using solar energy completely and directly can achieve the heating effect of high-salinity liquid and other media, which not only brings about lower cost and more environmental protection, but also brings out a series of application scenarios in similar fields. "Heated hot water can be used for power generation, and excess hot water can be used for heating … …” Talking about various value realization scenarios of CSP board, Yin Ge said that Harbin Institute of Technology has visited northwest China and Qinghai-Tibet region for investigation and negotiation many times, and in the future, it can provide continuous forced evaporation and concentration of salt lake brine (lithium extraction from salt lake), hot water supply, desalination of salt-making tail water (including environmental protection, tail water desalination and salt recovery), desalination of brackish water, fresh water supply and heating in remote low-latitude plateau areas, ORC power generation, ecological greenhouse, solar energy building integration, CSP board.

  Leading technology is favored

  The internationalization of enterprises is even more powerful.

  Arabian Peninsula, North Africa, India, Pakistan Desert … … According to the report of the joint R&D team of Harbin Institute of Technology and China Science and Technology, CSP board and its related technical equipment have broad domestic and international market application scenarios under the current global situation of reducing carbon emissions and increasing scarcity of water resources. As the original technology in China, CSP board and its related technology and equipment have attracted many enterprises to invest in olive branches by virtue of their strong technical and product advantages such as better performance, lower cost and zero carbon emission.

  A few days ago, Harbin Institute of Technology reached a strategic cooperation with Zhongshe Group, and relying on the advantages of Zhongshe Group, Harbin Institute of Technology ushered in a major development opportunity. "After more than 40 years of development, China Construction Group has become an engineering construction integration expert in many fields such as electric energy, transportation, electronic communication, factory construction and municipal environmental protection, and has strong advantages in the international market." The relevant person in charge of Harbin Institute of Technology introduced.

  It is reported that as the core subsidiary of China Machinery Industry Group Co., Ltd., a fortune 500 enterprise, and the flagship enterprise of China Machinery Industry Engineering Group Co., Ltd., Zhongshe Group is a large-scale international comprehensive enterprise group with engineering contracting and industrial development business as its core and supported by the whole industrial chain of trade, design, survey, logistics and research and development. At present, China Construction Group’s engineering construction and trade services are spread all over more than 160 countries and regions, and a large number of excellent projects have been built in many fields such as energy, water and environmental protection in nearly 60 countries and regions, including China, and many "China firsts" have been created.

  The reporter learned from Harbin Institute of Technology that in the future, the two partners will actively promote the construction of a demonstration project of "HiTcs seawater desalination technology" in the Middle East region to meet the market demand, and strive to promote the application of "HiTcs seawater desalination technology" in countries and key markets in the Middle East region.

  "Dubai’s solar valley, which covers an area of 100 square kilometers, has completed the construction of solar installations of various technologies in the world, but the desalination plant that relies entirely on solar energy is still in the discussion stage." Yin Ge introduced that "HiTcs seawater desalination technology" will enter the Middle East market in the future. As a breakthrough technology, it has broad development prospects.

  In addition, with the further promotion of cooperation, the CSP board independently developed and produced by Harbin Institute of Technology will also enter the international market. In the next step, Harbin Institute of Technology plans to further develop and improve the technology and equipment for medium-temperature heat collection and high-temperature brine treatment of CSP plates based on Zibo ceramic production base. (Hu Lizhong)

Chuxiong, Yunnan Province notified teachers of kicking students: the teachers involved were suspended from school for rectification.

Chuxiong, Yunnan Province notified teachers of kicking students: the teachers involved were suspended from school for rectification.

The picture shows the official notification. Photo courtesy of the Information Office of Nanhua County People’s Government

  Kunming, Dec. 2 (Du Xiaoxiao) On the 2nd, the Press Office of the People’s Government of Nanhua County, Chuxiong Prefecture, Yunnan Province issued a notice on the online public opinion of "the video of students being kicked in Nanhua County", saying that the content of the video was true and ordered the school to suspend the inspection of the teachers involved and instruct the school to rectify immediately.

  On December 1st, a video of a student being kicked in Nanhua County spread on the Internet, which attracted the attention of netizens. In this regard, the Nanhua County Party Committee and the county people’s government immediately set up a special working group to go to the school to investigate and deal with it in time. On the 2nd, the Information Office of the People’s Government of Nanhua County released an online public opinion bulletin about "the video of students being kicked in Nanhua County".

  The notice said: After investigation, the video content is true. The incident took place in Siyuan Experimental School in Nanhua County. It started because several male students in Class 5 (3) of the school violated the school management regulations. The class teacher Sun Moumou and teacher Wan Moumou criticized and educated several students successively. Teacher Wan Moumou criticized and educated the students in an inappropriate way, acted excessively and kicked the students.

  After the incident, the special working group contacted the doctors of the county people’s hospital in time to check the physical condition of the kicked students. After inspection, several kicked students were normal. The county education and sports bureau sent cadres and teachers to apologize at students’ homes in time, gave psychological counseling to the students involved and did a good job in the ideological work of their parents. At the same time, the school was ordered to suspend the inspection of the teachers involved and accept further investigation and handling; Instruct the school to reflect deeply, face the problem directly, rectify immediately, and make a profound inspection.

Model worker style National May 1st Labor Medal in 2024 | He Biao: "State Grid Craftsman" pursues light and dreams.

Original title: "State Grid Craftsman" Pursuing Light and Dreams —— A Record of He Biao, winner of the National May 1 ST Labor Medal in 2024
New Hunan client reporter Liu Qiongqiong
From the ground to the sky, thousands of round trips, just to protect the lights; With full of "work blood", he melted into live working and concentrated on solving difficult problems … He is He Biao, the person in charge of the uninterrupted power control center of Changsha Power Supply Branch of State Grid Hunan Electric Power Company, and shoulders the live maintenance work of Changsha urban distribution network.
He has been working for 17 years, striving for perfection and building dreams with ingenuity, and has made extraordinary achievements in ordinary posts-there are 16 national utility model patents, and he has won honorary titles such as Huxiang craftsman, State Grid craftsman, national power industry technical expert, Hunan May 1 Labor Medal, Hunan technical expert and Changsha craftsman. Until now, he still bravely charged in the front line …
At that time, the pointer of light was dialed back to 2007. During the induction training, He Biao, who just graduated from university, learned that the live-line class is the team with the most technical skill level in the power industry, and the live-line operation has high-risk characteristics, and a slight mistake may lead to a major safety accident. However, he dared to keep up with the advanced and won the opportunity to enter the live-line operation class with his own hard training. From then on, he decided to become a "live-line special force" with difficulties.
"I like challenging work, and I like the sense of accomplishment and satisfaction brought by solving difficulties!" Every day, he wears a shielding suit and climbs on the iron tower with a height of tens of meters to ensure the normal power supply of Hunan EHV transmission lines.
At the beginning of 2008, He Biao worked for half a year, and Hunan power grid suffered a severe freezing disaster. Several 500 kV lines were tripped by ice flash and towers were broken. He Biao’s live working class joined the anti-ice protection team of State Grid Hunan Electric Power Co., Ltd., and he fought day and night in the front line of anti-ice disaster relief without fear of cold wind and freezing.
From 2007 to 2010, he completed the live maintenance of EHV and EHV transmission for nearly 100 times, and entered the strong electric field for dozens of times in the actual line operation. The electric spark he saw had already become a million lights. He climbed more than 500 iron towers, troubleshooting nearly 100 times, and avoiding power loss of more than 100 million kWh.
When the unit needs him to transform from live transmission operation to distribution network uninterrupted operation, he faces a brand-new challenge again. The voltage level has dropped, but the risk factor has not dropped at all. In order to master the operation of distribution network without power outage, He Biao has continuously improved itself and successfully realized the transformation. Since 2011, he has participated in the uninterrupted operation of distribution network for more than 7,000 times, increased the power supply by 35 million kWh, reduced the number of households in power outage by 354,688, eliminated all kinds of defects by 1,225 times, and reduced the duration of customer power outage by more than 24,100 hours.
At the beginning of 2020, a sudden epidemic swept across the country. In this war "epidemic" without smoke, He Biao silently stuck to the front line. During this period, the safety of electricity consumption in medical institutions has become a top priority. Distribution network is the "last hundred meters" connecting the vast number of power customers. In order to ensure the reliable power supply of medical supplies manufacturers, He Biao’s live working class in distribution network often carries out live repairs all night.
At the beginning of February, 2024, Changsha ushered in the extremely low temperature weather in the past 50 years, and He Biao was on duty for 24 hours to deal with all kinds of emergency failures of distribution lines caused by low temperature and freezing rain. After all-night rescue, he successfully handled the major hidden danger that the 220 kV Wangtian I line optical cable broke off and fell to the Qishao UHV grounding line, and successfully eliminated the major security hidden danger that affected the operation of Qishao DC UHV line.
At various critical moments, he always sticks to his post and responds to all kinds of emergency rescue and repair work at any time. He frequently "fights" in the streets and alleys of Changsha in the middle of the night, and "sleeps and waits" for the protection of thousands of lights, and interprets the responsibility of grid people with his own practical actions.
Challenges and honors coexist. In 2019, He Biao, as the main team member of Hunan Electric Power Company’s group project, won the first prize in the competition, won the honorary title of "Technical Expert in Electric Power Industry" and the second prize in the national group, especially the group project made a historic breakthrough in the performance of Hunan Electric Power Company’s live working competition in the national distribution network. Long-term practice and competition experience have cultivated He Biao’s exquisite skills. He has participated in professional competitions at all levels as a player or coach for 8 consecutive years and achieved excellent results. In 2013 and 2018, he won the "No.1 Competition Group of Distribution Network Uninterrupted Operation" in the Staff Skills Competition of Hunan Electric Power Company of State Grid twice, and won the "No.1 Professional Individual of Distribution Network Uninterrupted Operation" in the 2018 Hunan Electric Power Staff Skills Competition, becoming the youngest high-skilled talent in Hunan Electric Power Company for live working.
"Try, innovate and break through!" It is He Biao’s working philosophy all the time. He constantly challenges himself and breaks through innovation in practice.
When he found that the screw of the equipment clamp was seriously corroded, the staff on the pole could not unscrew it with adjustable wrench and ratchet wrench. He pondered over and worked hard to tackle the problem, and finally developed the "tool for removing corroded nuts with bucket effect", which required three people to operate for two hours in turn, shortened it to 20 minutes for a single person, and greatly improved the safety factor.
In view of the management of safety tools and instruments for distribution network uninterrupted operation, the traditional test label method is prone to problems such as tearing, falling off, overdue inspection, etc. In the safe production, He Biao proposed a digital three-proof label to integrate the information of tools and instruments for live operation, so as to improve the field application level of tool labels and ensure the controllability and control of safety tools and instruments for distribution network uninterrupted operation in safe production.
His innovative achievements, such as "10 kV live multi-loop pole lifting wire combination tool" and "insulation support frame of distribution line drainage line", have won the outstanding achievement award of technological innovation of Hunan Electric Power Company and the first prize of scientific and technological innovation award of Changsha Power Supply Company for many times. His innovative achievements, such as the device for breaking rusty nuts in power emergency repair, insulating support frame for operating rod of distribution line, lifting tool for linear cross arm of distribution line, replacing tool for linear insulator and combined hoop for maintenance and construction of distribution line, have won 15 national patent certifications.
On the road of exploring "uninterrupted power supply" technology, he never stopped and constantly surpassed. He took the lead in organizing and implementing the comprehensive uninterrupted operation of "large bypass+medium voltage generator car" in Changsha, and realized "zero power outage of the whole line", "zero load loss" and "zero customer perception" by using "medium voltage power generation technology+bypass operation technology. The smooth implementation of the project has realized that the technical level of uninterrupted operation of Hunan Company is firmly at the national leading level.
It is He Biao’s important mission to protect the lights. He sincerely said, "We run outside every day to ensure that thousands of households use electricity with confidence and satisfaction, and the ultimate goal is not to cut off power."
Many citizens in Changsha sincerely feel, "Thanks to the staff of the power sector who are as conscientious as He Biao, it is because of them that we have such a stable electricity consumption. In fact, behind our happy life, they are silently paying, and sincerely praise them."
Work hard to achieve dreams. On the new journey of the "14th Five-Year Plan", He Biao will continue to serve the power grid in the state of "not waiting for the whip and self-motivation" and compose the struggle song of grassroots electric workers.
"I understand the craftsman spirit, that is, to strive for perfection, to be meticulous, to make every job perfect, and to make every craft the ultimate. We electric power workers should do our own jobs in our respective posts and promote the high-quality development of the power grid. Labor is the most glorious and happiest. In the future, I will take it as my unshirkable responsibility to carry forward the spirit of model workers, labor spirit and craftsman spirit and make more contributions to the electric power industry. " He Biao said firmly.
Source: New Hunan Client
Reporting/feedback

The published length and wheelbase of Wuling Hongguang MINIEV four-door official map have increased significantly.

On September 14th, SAIC-GM-Wuling officially announced that the family will welcome a new member-the four-door model. At the same time, the official also released the official map of this new car. This new car is built on the S platform of Tianyu architecture and will be sold together with the existing two-door version of Hongguang MINIEV, aiming to meet the diversified travel needs of different user groups.

In terms of design, Hongguang MINIEV four-door version inherits the fashionable and lovely modeling characteristics of the original model, but the body size has increased. The length, width and height of the new car are 3256 mm, 1510 mm and 1578 mm respectively, and the wheelbase is 2190 mm. In contrast, the size of the current MINIEV macaroon version is 3064mm, 1493mm and 1629mm, and the wheelbase is 2010mm. Therefore, the four-door model has significantly increased in length and wheelbase. This design not only makes the body look more slender, but also means that the interior space has been improved, especially the leg space of the rear passengers is more spacious, which enhances the practicality of the vehicle.

In terms of power configuration, the four-door version of Hongguang MINIEV will follow the power system of the current model, equipped with a rear single motor with a maximum power of 30 kW and a maximum speed of 100 km/h. In terms of batteries, new cars will continue to be used, which can refer to the 215km battery life of the third generation Hongguang MINIEV in macaroon. This kind of battery is famous for its stable performance and long service life, which can provide reliable endurance guarantee for vehicles.

"Native Crime" started in Malaysia, and Han Sanping producer Zhai Tianlin Andrew joined.


1905 movie network news The launching ceremony of Native Crime was held in Malaysia. This 24-episode drama is the second time that godfather producer Han Sanping has cooperated with iQiyi as a producer after Crime Without a Certificate, and it is also the first time that film director Ye Weimin has touched the net. In addition, director Xu Hongyu is the editing director and the action director is Wai Leung Wong, and the cast matching the top production team is also luxurious: Zhai Tianlin and Yin Zhengling, who have just gained great popularity in The Birth of Actors, starred in the original title.


"Native Crime" is the second cooperation between iQiyi and Wannian Film after the 2017 annual phenomenal online drama "Crime without a license", and it is also the second time that Han Sanping has served as the producer of iQiyi’s self-made drama. When talking about the second collaboration, all three parties said that after the publication of "Crime without a license", word-of-mouth and clicks have achieved good results, which also enabled the three parties to establish a strong tacit understanding and trust, hoping to take another big step on the road of online drama quality. Han Sanping said at the launching ceremony, "Before the Crime of Undocumented, there were actually quite a few filmmakers who had some reservations about online drama, but the Crime of Undocumented showed everyone that there is no boundary or type about creation and quality, and we are more confident to refine the experience of the Crime of Undocumented into the Crime of Primitive Nature." Ying Dai, vice president of Aiqiyi and general manager of the self-made drama development center, said that the investment scale of "Native Crime" has also reached a higher level, and the top-level investment combined with the whole overseas shooting will make a qualitative leap in the story background and visual presentation. Re-cooperation with the team of He Junyi of Wannian Film Industry is also the determination of iQiyi to impress the market and audience with its works, and jointly seek new sparks and breakthroughs in story and production. Director Ye Weimin has directed many word-of-mouth films, and he is especially good at outlining characters and creating environmental atmosphere. Under its film and television lens, every detail is rigorously polished and strives to create fine products. Ye Dao’s joining has made Aiqiyi more confident in this drama and more looking forward to the wonderful performances of Zhai Tianlin and Andrew.


Ye Weimin, a famous film director whose representative works are warlords, A Man on a Embarrassed Road and No.81 Capital, is the director of Native Crime this time. When talking about touching the net for the first time, Ye Dao said, first of all, two characters who were strongly attracted by the script and seemed to be black and white were bound together to solve the case because of the strangulation of fate, and each case was related to the human exploration of ordinary people. Malaysia was chosen as the shooting location because "there is a heavy rain almost every day in Malaysia, and the rain in the hot environment soaks the reflective ground, as well as the wet feeling on the surface of people’s skin, which is particularly in line with the temperament of this drama.


"Native Crime" tells the story of a lawyer who was imprisoned after he was released from prison, and an honorary student of the police academy who repeatedly broke major cases after joining the police station. However, due to the heavy moral burden of his family, they were woven together by an invisible hand, from opposing each other to being brothers and sisters, and finally died together … Zhai Tianlin incarnates as a lawyer in the play, and cooperates with detective police officer played by Andrew to stage interlocking suspense reasoning. For their respective roles, Zhai Tianlin described them as "the contradiction between justice and morality" and Yin Zhengzheng described them as "half sunny and half rainy".


In addition, Bai Bing, the goddess of ancient costume, made a strong return to Native Crime, and gathered many new generations of actors, including Yan Zhuoling, who was nominated for the Golden Horse and the Golden Horse and the Golden Academy Award, and Li Ruoning, a "new idol power school".


"Native Crime" is expected to be broadcast on iQiyi in the fourth quarter of 2018.


[See you at 8: 00] The woman died of COVID-19 vaccine? Official bulletin

  Cctv newsAt 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

  The Central Committee of the Communist Party of China the State Council sent a congratulatory message to the China sports delegation of the 16th Paralympic Games.

  The Overall Plan for the Construction of Hengqin Guangdong-Macao Deep Cooperation Zone was released, and Guangdong Provincial Governor and Macao Chief Executive jointly served as the directors of Hengqin Guangdong-Macao Deep Cooperation Zone.

  Feedback was completed during the seventh round of inspections by the 19th Central Committee, and the risks of integrity in school-run enterprises and other fields were more prominent.

  Vaccination in COVID-19 has exceeded 2.1 billion doses nationwide, and the plan of strengthening replanting with the third dose of Sinopharm has been submitted for approval.

  The State Council inspection team made an unannounced visit: Shizuishan in Ningxia is now the "exclusive agent" for safety and liability insurance, and the emergency department is suspected of monopoly.

  Xiamen plans to set up an exemption list for more than 50 minor illegal acts such as mobile vendors occupying the road.

  The yield per mu of Yuan Longping Super Rice Mengzi Base has exceeded 1,100 kg for four consecutive years.

  Brazil found cases of mad cow disease and suspended beef exports to China.

  Afghan refugees bask in the US military base: only a few pieces of chicken and fruit have to wait 12 hours for the next meal.

  IUCN: More than 38,000 species are threatened with extinction.

  Flat support for 9 hours, 30 minutes and 1 second! A man in Australia broke the world record of flat support.

  A pickup truck fell into a ravine in Taihu County, Anhui Province, killing 12 people and injuring 2 others.

  A woman died in Sichuan after being vaccinated with COVID-19 vaccine. Officially, the woman went to see a doctor because of abnormal liver function. After the doctor injected the drug, the patient died after suffering from symptoms such as loss of consciousness and cardiac arrest. The incident has nothing to do with vaccination.

  Online celebrity officially apologizes for bread pastoral: it exceeded the standard because gluten was added to the formula. Previously, WeChat official account, the official WeChat of Shanghai Consumer Protection Committee, issued two articles saying that many nutritional components of pastoral were inconsistent with the actual measurement.

  The military training performance of freshmen in Guang ‘an No.1 Middle School in Sichuan was held in the rain, and the school leaders were not absent. The school responded: Because parents wanted to see the results of military training, they insisted on finishing the performance. The school tried to shorten the time as much as possible, and the school canteen also prepared ginger soup. At present, no students have been unwell.

  A cinema in Wuzhou City, Guangxi Zhuang Autonomous Region was fined 5000 yuan for misleading consumers to buy 3D glasses by misleading propaganda.

  Plastic brotherhood! A man in Bozhou, Anhui Province was reported drunk by a drinking friend at the same table, and his driver’s license was revoked, and he could not obtain a driver’s license for 5 years.

  Like it! The 9-year-old girl invited around 200 sanitation workers, disabled people and lonely old people to have a love breakfast on her birthday: helping others is really happy.

  Respect is the best gift.

  — — Beijing Evening News commented that "Shenzhen No.1 Middle School Scholars Committee mobilized all classes to buy gifts for Teacher’s Day"

  On September 4th, the staff displayed the digital RMB "hard wallet" at the booth of China Bank in the exhibition area of the National Convention Center.

  Hainan gibbon, an extremely endangered species, likes to add two babies.

  Xing Yifan, a freshman with gradual freezing disease weighing 18kg, reported to Beihang University: 645 points in the college entrance examination, determined to be "Hawking" in China.

  See you at 8 o’clock tomorrow!

  Editor in Charge: Sun Jie

  Editor: Zhao Jin Gao Shijia

The "Giant Panda" Cultural Tourism Development Alliance was established in Rong, focusing on the construction of seven major theme tourist routes.

On December 25th, the inaugural meeting of the "Giant Panda" Cultural Tourism Development Alliance was held in Chengdu, and the Declaration of the "Giant Panda" Cultural Tourism Development Alliance was issued.

The "Declaration of the Giant Panda" Cultural Tourism Development Alliance proposes to promote the operation mechanism of "Giant Panda" resource sharing, brand co-creation, customer promotion, market co-governance, talent co-education, basic co-construction and regional co-governance. The alliance will focus on establishing the brand service standard system of "Giant Panda" cultural tourism, the reciprocal mechanism of regional tourism market, the resource sharing platform and sharing mechanism.

The brand building concept of "Giant Panda" cultural tourism released at the meeting shows that the brand of "Giant Panda" cultural tourism relies on the Giant Panda National Park and surrounding radiation areas to form a development pattern of "one park, one circle, one capital, one city", establish a brand image of "exploring the panda home and enjoying the life of Sichuan people", and focus on "panda science popularization", "panda paradise", "panda hometown" and "panda"

In April this year, the Provincial Party Committee and the provincial government issued the Opinions on Vigorously Developing the Cultural Tourism Economy and Accelerating the Construction of a Strong Cultural Province and a Strong Tourism Province, demanding the construction of "Top Ten" well-known cultural tourism products. The establishment of the "Giant Panda" cultural tourism development alliance will further promote the construction of Sichuan’s "Top Ten" cultural tourism brands.

Vice Governor Yang Xingping attended the inaugural meeting.(Reporter   Lei qi)

Ning Hao has been a bad monkey for six years. They have something to say about "local occurrence"

 

1905 movie network news Six years after becoming an army, the bad monkey film industry, which has been intensively cultivated, once again gathered at the Shanghai International Film Festival. This time they brought a summer movie and launched a new director, Muye Wen; As well as the finalist of the Asian Newcomer Award at the film festival, the new director Zeng Zeng was introduced; Ning Hao, artistic director of Bad Monkey Film, served as the chairman of the jury of the Jin Jue short film unit of this film festival; In the venture capital unit of the last film festival, Bad Monkey Film awarded "The Queen Mother and I" the special attention award. At the same time, the "Bad Monkeys" are still working hard to promote the "Bad Monkeys 72 Change Movie Plan" signed by 14 directors.

 

The plan has been launched for three years, and it will take a year and a half for it to be officially announced. Before the formal meeting with the audience, there was director Lu Yang. According to Ning Hao, artistic director of Bad Monkey Film, no matter how limited the production capacity is at present, it must be a "slow process". During the film festival, Ning Hao appeared as a producer at the press conference of the film Dying to Survive, and was interviewed to mention the future plan of the bad monkey film industry. Ning Hao said half jokingly: "I originally wanted to hold a press conference and release (the film list)." Immediately, he said seriously: "Forget it at last. It is enough to make a few good films in a down-to-earth manner." Ning Hao’s partner, Wang Yibing, CEO of Bad Monkey Film, also thinks: "Everyone tends to be calm. Compared with the release of hundreds of new films during the previous film festival, this year is more calm and calm. You need to cultivate intensively according to the law. "

 

The word "support" is often used in the industry when it comes to the "Bad Monkey 72 Change Movie Plan". In this regard, Ning Hao thinks: "We can’t talk about support. We just want to find like-minded people to make movies together. Later, we found that our favorite directors are all local and innovative. " And what are the specific criteria for bad monkeys to choose new works? Ning Hao once again mentioned "local": "As long as it is characteristic enough, has the characteristics of the author, has an innovative level, is related to the local, and is local enough, it will be fine." Wang Yibing said: "It should be innovative and local. The film is the recorder of the times. I hope that young directors can tell the stories of their own experiences and their own times. "

 

"Struggle" with Time

 

Native, contemporary, interesting, innovative and individual — — It is the consistent value of the bad monkey film industry. They try to find at least one or two points in every work of the bad monkey. During the six years since its establishment, CEO Wang Yibing’s function is strategic, while Ning Hao’s function is creative. Only when two people walk on two legs can the whole brand of bad monkeys be formed. As the most important creator of Bad Monkey Film, Ning Hao should not only promote his own projects, such as,, and, but also be the producer of the new director’s works of "Bad Monkey 72 Change Film Project". In this process, he claimed to be responsible for playing a "mirror": "I often have to communicate with them (the new director) and keep asking why you want to make this film? Let them see themselves. Have you combed your hair? Aren’t the shoes in a different color? Just look at it clearly. "

 

As a producer, Ning Hao’s work often starts from the front end, including the development of scripts. Both he and Wang Yibing believe that this process must be a "long polishing process". Take Dying to Survive, which will be released on July 6th, for example, producer Ning Hao asked director Muye Wen to polish the script for "two years at a time". Ning Hao said: "It’s normal to write a script for two years. That’s how movies are made. As long as the director in the middle goes to shoot advertisements again, it will wait. I used to shoot a movie when I was filming an MV, but I just couldn’t get out and I couldn’t do it at once. Now, why did I go four years after "Let Love Walk"? It is the next movie ("Crazy Alien"), the script, and the meeting. "

 

Wang Yibing, on the other hand, thinks that it is impossible for a bad monkey to shoot a complete script in the face of a new director. "The normal project cycle should be around 18 months, and some will be extended to two years. This is a carefully polished work. For example, Wen Shipei, the director we selected last year, has reached the stage of complete script when he started venture capital. However, because there are many factors to consider from the script to a complete work, it has been polished for a year and will be launched in Guangzhou on the 25 th of next month. " Wang Yibing said.

 

Make a dignified movie

 

This "struggle" between bad monkeys and time has achieved good results. Ning Hao mentioned "making several good films in a down-to-earth manner", which also fulfilled his promise. On June 19th, Dying to Survive’s screening of thousands of people in Shanghai Studios fully proved this point. As a film with a scarce realistic theme of "paying attention to the present", Dying to Survive focuses on the story of little people’s metamorphosis due to "medicine", conveying tenacious life force, and with the burst group acting of powerful actors such as Xú Zhēng, Zhou Yiwei, Eric Wang, Tan Zhuo and Zhang Yu, Dying to Survive has broken through the existing types of domestic films and presented a rare new texture. In the process of watching movies, the audience applauded three times, and the main creative and audience choked several times in the post-screening interaction. After Weibo’s circle of friends exploded that day, there were voices that Dying to Survive was the conscience of the 2018 China film, and "booked the top ten movies of the year in advance". There are also a large number of voices who admire and see the light of social progress and human nature.

Debut at the film Dying to Survive conference.

 

In the face of Dying to Survive’s strong reputation that has not been officially released, Ning Hao and Wang Yibing mentioned the word "dignity" in unison. Ning Hao said in an interview: "When I was a child, I listened to Zhao Chuan’s songs, and there was a lyric,’ Which is more important, the pressure of life or the dignity of life’. Dying to Survive is a film about the dignity of life. It is a powerful, powerful, very moving and dignified film, and it has also achieved dignity. " Wang Yibing thinks that the film "finds the dignity and makes the dignity of the film!"  

 

The Bad Monkey pursues contemporary and local values, which is in perfect agreement with Dying to Survive’s realism. Ning Hao even confided that he wanted to direct this work himself. "I was interested in realistic themes, and later I thought it would be better to have a newer director. If I shoot, the distance will be far away, and I won’t be so close to the characters. The film Muye Wen is a character. " Ning Hao said. Adhering to the "Bad Monkey 72 Change Movie Plan", young directors are the original intention of the future, and Ning Hao chose to escort Muye Wen with more realistic portrayal ability.

 

Localized "aliens"

 

The project to make Ning Hao "give up what he loves" in Dying to Survive is the sci-fi comedy film Crazy Alien, which will be released on the first day of 2019, directed by Ning Hao and starring Bo Huang and Shen Teng. This film is not only the "return" of Ning Hao’s "Crazy" series after ten years, but also the first director’s work of Ning Hao’s official Spring Festival campaign. Although the theme of the film seems to be "out of tune" with the realistic theme pursued by the bad monkey, Ning Hao, who is busy with the later stage of the film, still thinks that how to localize the film is the most important point. He said: "The biggest question is, what is China’s science fiction film? I guarantee that they (foreigners) can’t make Crazy Alien, and all American movies can’t be applied. Our core problem is localization, and this difference will lead to great changes in stories and types. "

 

"Crazy Alien" is a brand-new attempt by Bad Monkey Film and Ning Hao. They believe that although the film industry in China has developed rapidly, the infrastructure has not been completed. "It takes more than ten years to take the road of the United States for a hundred years." Ning Hao believes that the level of special effects management of China’s films is still very backward, and there is no ability to make sci-fi blockbusters. The working method and technical process of Crazy Alien are different from before, and a large number of early and late special effects of the film make Ning Hao fall into a "technical rut". He declared: "the special effects film only shoots this one, and there is no next one." It’ s too difficult in the later stage! " On the other hand, he gritted his teeth and insisted, "The key is that I, a perfectionist, can’t overspend over time."

"Crazy Alien" is adapted from the works of China science fiction writer Liu Cixin. Ning Hao said: "His works make people feel a lot — — There are classical, romantic, heroic, absurd and naive parts. The absurd part can be combined with us. " Excavating the absurdity from Liu Cixin’s works and combining it with the bad monkey’s values, we can imagine that Crazy Alien still adheres to the bad monkey’s concern about localization, China’s cultural ontology and the stories of little people, and finds innovation and interest from it. Talking about his expectations for this new work, Ning Hao said: "I like the common pleasure of the left and right brain, and only the stimulation of the right brain is almost exciting for me. It is interesting to have a good balance between the two sides. "

Future boundary expansion

 

In addition to Dying to Survive in the summer and Crazy Alien in the Spring Festival, Bad Monkey Film also released a unique work during the film festival, that is, Cloud Water, which was produced by Ning Hao and Amanda, starring Amanda and directed by young female directors Zeng Zeng. The film was shortlisted for the best cinematography in the Asian Newcomer Award of the Shanghai Film Festival. It was officially shown for the first time in China on June 22, and the trailer of "All Life Crossing" was released for the first time. This film, which focuses on reincarnation and redemption, once again shows the bad monkey’s pursuit of refusing vulgarity and expanding "width" and "thickness" for the film theme. Zeng Zeng, the film director, also said in the interactive session after the screening: "It is a great honor to participate in the Bad Monkey 72 Movie Project. The word’ cloud water’ is the so-called’ cloud water monk’ in the Buddhist scriptures, that is, the ascetic monk who travels in all directions."

At the Asian Newcomer Award Ceremony, Ning Hao, who served as the chairman of the jury of the Jin Jue short film unit of this film festival, also appeared and joined hands.Nansun ShiAward the best film award. He also expressed the gratitude of the "Asian New Award" to him: "13 years ago, my filmHe won the most popular film award in the 8th Asian Newcomer Award. The Asian New Award has made me known to the outside world and the industry, and more importantly, it has spared no effort in incubating and supporting young filmmakers. " 

 

Bad monkey film industry has been in the army for six years. In addition to focusing on the theme of "focusing on the present" and "happening", it has been constantly exploring localization. Facing the future, they have also opened a new cross-border strategic layout. The "Bad Monkey 72 Change Movie Plan" introduced two new strategic partners, Youku Movie and Cat’s Eye. Youku Film will rely on its powerful online communication platform, and Cat’s Eye will jointly promote the works of young directors under the program with its superior resources in distribution and ticketing, so that more outstanding film works can be presented to the market and audience. The bad monkey, who has been deeply involved in the venture capital unit of Shanghai Film Festival for three consecutive years, has also been awarded the "Queen Mother and I" special attention award. Whether this is another "turning the stone into gold" project is unknown, but the bad monkey has shown many possibilities and efforts in planning, taste and action. Wang Yibing said frankly: "The bad monkey has higher requirements for the script, and hopes that the first work of the new director will be successful. But it does not mean pure commercial success, but ontological success, including artistic, ornamental and commercial success. "

 

Ning Hao, on the other hand, said that what he wanted to do was to keep investors from losing money. He revealed that in the future, the bad monkey mainly plans to be a new director, and there are still explorations on cartoons. What is even more exciting is to "help Liu Cixin put his works on the screen, focusing on science fiction." As for the expectation for the future of the bad monkey, Ning Hao hopes to hold his horses and polish every work: "We have signed three new directors, and each new director is a huge attempt, and the probability of failure is not low. How many directors do you think have been produced over the years? In the past ten years, there have been only a few films taken by one department. Of course, I hope that all (new directors) will be successful, and I also hope that our new director will not make money, and the lower part will be flat, and then the lower part will earn back. We have 14 directors, more than ten years! Why Worry? Take your time. "

Pay close attention to implementation, make greater efforts to promote the construction of a strong province of science and technology, optimize policies and standards, and let the people enjoy more f

  Hubei Daily News (Reporter Yang Nianming) On June 11, Wang Zhonglin, deputy secretary of the provincial party committee and governor, presided over the executive meeting of the provincial government to convey the spirit of the important speech delivered by the General Secretary of the Supreme Leader at the meeting of academicians of Politburo meeting of the Chinese Communist Party and the two academies and the tenth National Congress of China Association for Science and Technology on May 31, and to study and implement measures according to the deployment of the provincial party committee; Study and adjust the relevant social security standards, and deploy safety production and social stability.

  The meeting stressed that it is necessary to effectively unify thoughts and actions with the important speech of the Supreme Leader General Secretary and the spirit of Politburo meeting of the Chinese Communist Party, clearly understand the population development situation in our province, and do a good job in optimizing the birth policy in light of the actual situation; Effectively improve the policy system, refine supporting policies and measures such as fertility, parenting, education, taxation, housing, pension, social security, increase the construction of public service facilities, and solve the problem of "one old and one small"; Effectively strengthen organizational leadership, pay close attention to the formulation of the population development plan of the province during the 14 th Five-Year Plan, strengthen overall planning, policy coordination and work implementation, promote the supporting connection between the birth policy and related economic and social policies, and promote the long-term balanced development of the population in our province.

  The meeting demanded that we should improve our political stance, fully understand the extreme importance of scientific and technological innovation from a strategic and overall perspective, and make greater efforts to promote the construction of a strong province of science and technology in accordance with the work requirements of the provincial party Committee. We should pay close attention to key tasks and implement them, speed up the construction of Optics Valley Science and Technology Corridor with East Lake Science City as the core, promote the operation of Hubei laboratory entities, lay out and build a number of scientific apparatus, pay close attention to the introduction of a series of policies and measures such as talent incentives, taxation and finance, and land security, increase investment in science and technology, and strive to build a scientific and technological innovation highland. It is necessary to focus on the transformation of scientific and technological achievements, deepen the reform of system and mechanism, fully mobilize the enthusiasm of scientific researchers, build an innovative ecological chain of "R&D+transformation+industry", implement inclusive and prudent supervision, actively create conditions for the development of new technologies, new formats and new models, and get through the channel from strong science and technology to strong industry and economy, so as to provide strong scientific and technological support for the high-quality development of our province.

  The meeting stressed that it is necessary to bear in mind that making people’s lives happy is "the country’s greatest", do a solid job in social security and assistance, and firmly grasp the bottom line of people’s livelihood. Based on the reality of Hubei, we should do our best and do what we can, scientifically determine the relevant social security standards, improve the linkage mechanism between social assistance and security standards and price increases, and let the people enjoy more fruits of reform and development. It is necessary to promote the implementation of the policy of benefiting the people and the people with heart and affection, increase the propaganda and interpretation of policies, strengthen supervision and supervision, and do good things well and do practical things.

  The meeting demanded that we should accurately grasp the current situation, strengthen ideological understanding, strengthen the resolution of contradictions, strengthen the investigation of hidden dangers, strengthen the prevention and control services, strengthen the implementation of responsibilities, comprehensively carry out the investigation and rectification of potential risks in various industries and fields, promptly solve the problems and demands reflected by the masses, strengthen emergency response to emergencies, do a good job in safety production and social stability, fully protect the lives and property of the people, and create a peaceful, harmonious and stable social environment for celebrating the 100th anniversary of the founding of the Party.

Ten requirements for improving the effectiveness of news public opinion work in the era of all-media

  Author: Ni Wan, vice president, professor and doctoral supervisor, School of Journalism and Communication, Shandong University

  Since the party’s symposium on news and public opinion work was held in 2016, marked by a series of important speeches by the Supreme Leader General Secretary, our understanding of news and public opinion work has entered a new stage. At present, the ecology of public opinion, the pattern of media and the mode of communication have undergone profound changes, and the work of news public opinion is facing new challenges. In 2020, the epidemic in COVID-19 made us deeply realize the importance of the news and public opinion front. At the deployment meeting of coordinating the prevention and control of epidemic situation and economic and social development in COVID-19, the General Secretary of the Supreme Leader particularly emphasized that it is necessary to "improve the effectiveness of news and public opinion work", which is also the inevitable path for China to realize the modernization of national governance capacity in the field of public opinion. In the all-media era, the whole process of news gathering, production, distribution, reception and feedback has undergone tremendous changes. Generally speaking, improving the effectiveness of news public opinion work should meet ten basic requirements.

  One of the requirements: effectively judge the information environment.

  In the era of all-media, new features have emerged in China’s information environment. First, in terms of international information environment, western media, represented by the United States, still have a monopoly position in the international public opinion field, and they do everything they can to strengthen the leading position of information technology and stabilize the monopoly of information field. Second, in terms of social and ideological environment, it is facing a great change that has never happened in a hundred years. The ecology of public opinion and the ideological situation of the public in China are more complicated and changeable, and the collision of ideas is more intense. There are different social ideological trends behind it, and capital forces representing different positions are involved in different degrees. At the same time, with the in-depth application of emerging media, the opinions of netizens show a typical trend of group polarization. Thirdly, in the aspect of media application environment, media application shows the core characteristics of socialization, mobility, intelligence and data, media content presents the mainstream expression of audio-visual, and media forms converge into a platform operation mode.

  To effectively judge the international information environment, we must fully understand the ideological struggle behind the information environment and the long-term and difficult struggle for international discourse power; To effectively judge the social ideological environment, we must fully understand the characteristics and influence of the changes in China’s social ideological trend in the new era, and lay an ideological and cognitive foundation for the modernization of the national governance system and governance capacity; To effectively judge the media application environment, it is necessary to have a deep understanding and control of the ecology of information content production and dissemination under the background of high-speed iteration of media technology.

  Requirement 2: Grasp the communication opportunity effectively.

  Time effect is the yardstick to test the work level of news public opinion. Whether it is theme propaganda, typical propaganda, achievement propaganda, or emergency reporting, hot spot guidance, and public opinion supervision, we must focus on time and efficiency and reflect the requirements of time and efficiency.

  First, effectively grasp the opportunity from the law of news and public opinion communication. Grasping the opportunity is an inevitable requirement to follow the law of news public opinion dissemination, which depends on the different attributes of different events: some need to speak out immediately and be tit for tat; Some need to release public opinion and gradually guide; Some need to plan as a whole and move at the right time.

  The second is to effectively use the opportunity from the operation law of the communication platform. From a global perspective, a diversified head platform matrix with obvious advantages has been formed, and the operating characteristics of each head platform are different, forming different communication characteristics and laws. The systematic use of cross-platform communication chain is an important guarantee for effectively grasping the communication opportunity.

  The third is to effectively grasp the opportunity from the time law of user behavior. As far as the media resources used by all kinds of users are concerned, there are significant differences in the distribution of usage time, duration and type among different user groups, and at the same time, it also shows obvious regularity. Grasping the law of users’ use time is the practical basis for effectively grasping the communication opportunity.

  The third requirement: effectively plan communication strategies.

  How to plan the communication strategy effectively? We should seize the opportunity, grasp the rhythm, pay attention to strategies, be good at setting topics, and let the hot heat up and the cold cool down through the continuous supply of high-quality content.

  First, the timing is accurate and the information is true. In the era of all-media, the network information from major media platforms is complex and has strong communication, but the content is inevitably biased and difficult to trace and verify. On the one hand, news media workers are required to pay more attention to the timeliness, authenticity and accuracy of information dissemination; on the other hand, higher requirements are put forward for the construction of the guiding force of new mainstream media: we should not only grasp the communication opportunity, but also always uphold the principle that authenticity is the life of news.

  The second is to reflect the overall situation and grasp the rhythm. "What to report, what not to report, what to publicize more and what to publicize less must proceed from the overall situation and reflect the requirements of the overall situation." In the dialectical relationship between quantitative change and qualitative change, we should set topics, grasp the rhythm, and stress the systematic and effective balance between national reports and local reports, first reports and follow-up reports, news reports and in-depth reports.

  The third is to enrich the content and respond to concerns. For the principles and policies of the party and the government and the issues that the people are concerned about, we should not stop at the simple presentation of information, but fully consider the people’s understanding ability and concern when formulating communication strategies, and fully interpret the major policies and specific policies of the party and the government.

  Requirement 4: Effectively construct internal and external relations.

  From the perspective of organizational communication, building a new mainstream media and shaping an all-media communication system requires the effective construction of a coordinated internal relationship among all components within the organization and a benign interaction with the external environment, which is the organizational guarantee for improving the effectiveness of news and public opinion work.

  In terms of internal relations construction, the new mainstream media, as a special social organization, adheres to the party’s leadership over news and public opinion work, which is the premise for the operation of this news and public opinion organization. In specific work links, it is necessary to have an effective internal work coordination operation mechanism, an effective upper and lower communication management control mechanism, and an effective emergency management decision-making mechanism.

  In terms of the construction of external relations, the media, as an integral part of the social system, is bound to face the problem of dealing with the external environment. Specifically, it is necessary to effectively coordinate the relationship with party and government organs, enterprises and institutions, social organizations, the general public and other media.

  As General Secretary of the Supreme Leader requested, "We should establish the concept of propaganda, mobilize all fronts and departments to do it together, and more closely integrate propaganda and ideological work with administrative management, industry management and social management in various fields." The coordination of internal and external relations is the basis for completing this requirement.

  Requirement 5: Effective production of media content

  Under the background of all media, we should adhere to the advanced technology as the support and content construction as the foundation, and implement the requirements of the Supreme Leader General Secretary "to build a socialist ideology with strong cohesion and leading force, so that all the people can be closely United in ideals, beliefs, values and moral concepts".

  Facing the new development situation at home and abroad, the effective production of media content should be presented strategically on the basis of implementing the "four self-confidences". For content production, we should be especially good at expressing, and the profound truth should impress and convince people by telling stories.

  In terms of domestic communication, keeping integrity and innovation is the core of telling a good story. Keeping the right is to consolidate the foundation and cultivate the yuan, and always keep the direction, position, root vein and bottom line; Innovation means pioneering and innovating, and solving new problems with new ideas, ideas, methods and means. This requires news media workers to change their style of writing, bend down, calm down, examine the truth, tell the truth, move the truth, and strive to create works with thought, temperature and quality.

  In terms of international communication, storytelling is the best way of international communication. We should make great efforts to strengthen the construction of international communication ability, including building a foreign discourse system and consolidating the semantic foundation of telling China’s story; Integrate new concepts, new categories and new expressions at home and abroad to lay a pragmatic foundation for telling China’s story well; Promote media integration, create key media for external publicity, and build a channel foundation for telling the story of China, so as to accelerate the promotion of the international influence of China’s discourse, so that the whole world can hear and hear China’s voice clearly.

  Requirement 6: Effective use of communication skills.

  In order to make the policy of giving priority to positive publicity achieve good results, we must effectively improve communication skills. A condescending, empty and tasteless news report with blunt language and rigid form can’t really touch people’s hearts, even if the content is no matter how good. Good ideas, concepts and contents should be expressed through vivid forms and various means in order to achieve the best publicity effect. It is necessary to adopt more popular forms, constantly enhance the vividness and visibility of news propaganda, and strive to improve the quality and level of news propaganda.

  First, under the requirements of the in-depth development of media integration, with the help of the opportunity of all-media development, we should give full play to the advantages and characteristics of emerging media such as "two micro and one shake", various news clients, websites and forums.

  Second, news, summary, sidelights, editorials, comments, charts, diagrams, short videos, H5, cartoons and other forms should be comprehensively used to enrich news language and creative skills.

  The third is to improve interactivity, especially to innovate discourse forms and enhance the user stickiness of new mainstream media while ensuring positive publicity, so as to enhance the publicity effect.

  The fourth is to be good at creating and exploring hot spots, while not blindly chasing hot spots. We should not only pay attention to the hot spots that netizens pay attention to, but also keep the seriousness, accuracy and politics of mainstream media.

  Requirement 7: Effectively analyze user data.

  With the continuous development of media technologies such as 5G, big data, cloud computing, Internet of Things, artificial intelligence, etc., mobile media with socialization, intelligence and data as the main line has entered an accelerated development stage. From audience to netizens to users, every individual on the Internet can be accurately digitally portrayed.

  Effective user data analysis is of great practical significance to the development of news public opinion work. By analyzing the data, we can not only know user attributes, user preferences and user influence, but also modify the communication strategies of media organizations according to the analysis results, and predict user behavior and guard against a series of ideological risks.

  In recent years, domestic journalism has paid more and more attention to the measurement and use of user data. The data analysis function of byte system platform can capture real-time hot spots and predict possible hot spots in the future based on massive behavior data and article data of user groups, and provide data analysis of hot events for media organizations. It does not collect news in the real sense, but through the capture and analysis of data such as user attributes and reading behaviors, it re-integrates and finds users’ concerns in the massive content published on the platform, so as to reproduce news.

  Requirement 8: Effectively distribute accurate information.

  At present, cross-platform and intelligent information distribution mechanism is gradually taking the lead. First, multi-platform linkage communication: under the trend of platformization, the same news event and the same content material are distributed on different media platforms after processing, resulting in linkage resonance effect. Second, intelligent distribution: personalized content push led by algorithms has become the mainstream of news distribution, especially artificial intelligence technology including robot writing is changing all aspects of news topic planning, information collection, content generation and product distribution, leading to increasingly blurred boundaries between news production, distribution and consumption.

  Accurate distribution of information is not only a problem of technology and market, but also a guidance and control problem that needs to be effectively solved in news and public opinion work. Therefore, the General Secretary of the Supreme Leader specifically pointed out that "it is necessary to explore the application of artificial intelligence in news gathering, production, distribution, reception and feedback, and comprehensively improve the ability of public opinion guidance" and control the "algorithm" with mainstream value orientation.

  Requirement 9: Effectively evaluate the communication effect.

  For news opinion workers, the pursuit of effect and actual effect should be the starting point and the end result of public opinion guidance, so as to effectively enhance the ability of public opinion guidance.

  The evaluation of communication effect plays an important role in improving the effectiveness of news public opinion work. Its premise is to judge from the ideological level whether the news and public opinion work has adhered to guiding people with correct public opinion, and that all work is conducive to upholding the Communist Party of China (CPC)’s leadership and China’s socialist system, promoting reform and development, enhancing the unity of people of all ethnic groups throughout the country, and maintaining social harmony and stability. From a practical point of view, on the one hand, an effective evaluation of communication effect should be able to directly reflect the concrete results of news public opinion work at home and abroad, society and individuals, organizations and groups from three overlapping dimensions of cognition, attitude and behavior; On the other hand, through the evaluation of communication effect, we can effectively sum up the experience and lessons of news public opinion work and better guide future work.

  Requirement 10: effectively shape the ecology of public opinion

  To effectively improve the communication, guidance, influence and credibility of news public opinion is to effectively shape a good public opinion ecology.

  First, there must be a scientific top-level design. It is necessary to adapt to the trend of differentiated communication and accelerate the construction of a new pattern of public opinion guidance. Since the 18th National Congress of the Communist Party of China, the central government has rearranged the ecological pattern of public opinion in China from a strategic perspective, and now it has achieved remarkable results.

  Second, we must grasp the relationship between online and offline. Nowadays, more and more people are used to expressing their demands and opinions through the Internet. The General Secretary of the Supreme Leader stressed that it is necessary to "respond to social concerns, especially the concentrated demands of the masses in a timely manner, not avoid contradictions, and actively promote problem solving", and listen carefully to well-intentioned criticisms, opinions and suggestions. To do a good job in online public opinion monitoring, we should accurately grasp and effectively respond to people’s concerns and demands expressed through the Internet, properly solve the problems reflected as soon as possible, and realize the benign interaction between online and offline.

  Third, we must run on the track of the rule of law. Effective news public opinion work should not only stimulate positive energy and promote truth, goodness and beauty in the whole society, but also resolutely crack down on malicious spreading of false information and creating panic, so as to ensure that a good public opinion ecology runs on the track of the rule of law.