[car home Information] On February 27th, 2023, LI announced its financial reports for the fourth quarter and the whole year of 2022, with both revenue and delivery reaching record highs. At the same time, Ideal announced that it will challenge all luxury SUV markets in the price range of 300,000 yuan to 500,000 yuan to win 20% market share this year.

　　Specifically, the ideal revenue in the fourth quarter was 17.65 billion yuan, a year-on-year increase of 66.2%; The quarterly delivery volume reached 46,319 vehicles, a year-on-year increase of 31.5%. The annual revenue was 45.29 billion yuan, a year-on-year increase of 67.7%; 133,246 vehicles were delivered throughout the year, a year-on-year increase of 47.2%. In addition, LI’s gross profit margin returned to health in the fourth quarter, reaching 20.2%, and the gross profit margin for the whole year reached 19.4%. Under the background of continuously increasing investment in R&D and capability, by the end of the fourth quarter, LI’s cash reserves reached 58.45 billion yuan.

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　　This financial report shows that LI’s operating profit (excluding equity incentives) in the fourth quarter exceeded 500 million yuan, reaching 568.7 million yuan, with an operating profit margin of 3.2%. In addition, the net profit in the fourth quarter was 265.3 million yuan, and the quarterly free cash flow was 3.26 billion yuan. At the same time, LI insists that more than 10% R&D investment is used to support the long-term self-developed technology development of enterprises. In the fourth quarter, LI’s R&D expenditure was 2.07 billion yuan, accounting for 11.7%. From the perspective of the whole year, the R&D expenditure in 2022 was 6.78 billion yuan, accounting for 15.0% of the annual expenditure, which doubled the R&D investment expenditure in 2021 and increased by 106.3% year-on-year. In addition, LI’s sales, general and management expenses in the fourth quarter were 1.63 billion yuan, accounting for 9.2% of the quarterly expenses.

　　Based on this, LI has given a new prospect for 2023. This year, it will challenge all luxury SUV markets in the price range of 300,000 yuan to 500,000 yuan to win 20% market share. It is estimated that the delivery volume in the first quarter will be between 52,000 and 55,000, with a year-on-year increase of 64.0% to 73.4%. The total income is expected to be 17.45 billion yuan to 18.45 billion yuan, up 82.5% to 93.0% year-on-year.

　　　As of January 31, 2023, LI has 296 retail centers nationwide, covering 123 cities; There are 320 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities. The ideal sales expenses in 2022 have been lower than the R&D expenses. In 2023, we will continue to improve the proportion of sales expenses to revenue.

　　LI implements modular management of the supply chain. While maintaining close and mutually beneficial cooperation with suppliers, it also actively strengthens the self-research and self-production of core categories related to the product strength of smart electric vehicles and the vertical integration of the industrial chain, thus achieving a good balance between upstream cost and risk control. In the past three years, Ideal has begun to build its own core components such as range extender and electric drive assembly to ensure the stability of quality and supply. (Compile/car home Duandi)

　　In this era of energy saving and emission reduction, car owners pay more and more attention to new energy vehicles in order to protect the environment (province) (money), which has jointly created the EV grand occasion of the present era. In the new car market in 2023, electric vehicles have become the main force that cannot be ignored. Although everyone uses electricity to output power, their "martial arts" are different. Partners who pay attention to new energy for the first time always can’t tell the types of batteries, such as Ferrous lithium phosphate, lithium ternary, sodium ion, so many chemical names are chosen. As the saying goes, knowing ourselves and knowing ourselves is the only way to win a hundred battles. As workers, of course, we should be careful in choosing a car. Next, we will analyze which one you are suitable for from the aspects of battery life and battery safety ~

　　Nickel-chromium and nickel-hydrogen batteries

　　This kind of battery is common in hybrid vehicles, one is American and the other is Japanese.

General EV1 (pure electric): a pioneering work of new energy vehicles

　　This electric car, which was mass-produced and specially designed as early as 1996, uses a 26.4kWh nickel-chromium battery with a battery life of 228km, which is longer than some trams (Laotoule) in 2023.

　　This technical index of GM was quite shocking in that year, but due to market reasons, the car stopped production six years later.

　　Another faction began with the Toyota Prius, which was produced in 1997, and the Honda Hybrid and Ford Hybrid in the future, and the well-known Toyota Twin Engine is also this kind of battery.

　　The advantages of Ni-MH battery are quite mature and reliable technology, stable quality and long service life. The disadvantages are low performance, poor product consistency and high self-discharge rate. Therefore, Ni-MH batteries are commonly used in HEV models, and they need to be used with engines to produce 1+1 > 2 effects.

　　Lithium iron phosphate battery

　　Lithium iron phosphate battery may sound strange, but the famous blade battery is this one.

　　As one of the most common high-voltage batteries on the market at present, lithium iron phosphate battery is especially suitable for vehicles that need to be charged and discharged frequently, which is more common in plug-in hybrid vehicles.

　　This kind of battery has outstanding advantages, and has a good performance in thermal stability, safety factor, production cost and so on. In the initial stage of new energy vehicle industry, lithium iron phosphate battery has become the first choice of many manufacturers. However, lithium iron phosphate batteries also have shortcomings, such as energy density is not as good as ternary lithium batteries. As we all know, energy density is an important KPI of batteries. The higher the density, the longer the battery life and the stronger the performance. Although the density of lithium iron phosphate battery is not as high as that of lithium ternary battery, the characteristics of Ferrous lithium phosphate are more suitable for the grocery cart which is often charged and discharged. Anyway, it has a long cycle life and can be driven at will.

　　For example, the following hot-selling plug-in hybrid family cars all use lithium iron phosphate batteries, which are highly recognized by the automobile market and are absolutely cost-effective!

　　Ternary lithium battery

　　Ternary lithium battery, like lithium iron phosphate battery, is also a common new energy vehicle battery in the current market. It performs better in energy density, but it is highly sensitive to temperature, so it needs a more powerful battery management system.

　　In recent years, ternary lithium batteries have become more popular, not only because of its outstanding advantages, higher energy density and better low-temperature adaptability, but also because ternary lithium batteries have stronger charging and discharging performance, better battery consistency and higher yield. However, ternary lithium battery also has its shortcomings. Compared with lithium iron phosphate battery, it has poor thermal stability, shorter cycle life, more efficient control system and higher production cost.

　　Doing multiple-choice questions on the road of power is bound to have gains and losses. The better the power, the more "delicate". However, there are always some fans who pay for the battery performance. For example, the following hot-selling cars are still said by the owners.

　　Sodium ion battery

　　Friends who love new energy vehicles must have heard of this battery. It has many advantages, such as good safety, low cost, good low-temperature performance, excellent fast charging performance and so on.

　　Like a hexagonal warrior with all kinds of BUFF. Then why didn’t this battery become the main sales model? In fact, it is mainly because the technology tree has not been fully lit. But in September last year, China took the lead in mass production of sodium ion batteries in the world. At present, the research and development of models equipped with sodium ion batteries is fast. For example, the two cars below, equipped with sodium ion batteries, are listed in the catalogue of the Ministry of Industry and Information Technology and are expected to be listed soon.

　　As a star of tomorrow, sodium ion battery will attract the attention of the market every time it is installed in a vehicle. It is very likely that 2023 will be the first year of commercialization of sodium ion battery.

　　On the 4th of this month, Ming Xinyue, a student of Nanzhou Primary School in Qijiang District, won two gold medals in the 100-meter butterfly and 50-meter freestyle in the 2016 National Children’s Swimming Division Competition (Guangdong Division) organized by the Swimming Management Center of the State Sports General Administration.

　　The 11-year-old Ming Xinyue only started to learn swimming a year ago. As the youngest athlete in the sports history of Qijiang District, she has now reached the national second-class athlete standard and is also the captain of the school’s Young Pioneers. How did she manage to balance study and physical education?

　　In Class 6, Grade 6, Nanzhou Primary School, Qijiang District, Ming Xinyue is sitting in the last row with a pair of 300-degree glasses. When the bell of Chinese class rang, flowers exploded in the classroom immediately, and the students jumped up and ran to the corridor to play.

　　Ming Xinyue took out the homework that the Chinese teacher had just assigned and did it. While doing this, she told the Chongqing Evening News reporter: "With 10 minutes and noon time after each class, all the homework today can be completed. When you go home at night, you can review your lessons and read other extracurricular books. "

　　"When I was a child, my parents often took me to play in the Weihe River. I always liked the feeling of being free in the water." Ming Xinyue said. Last July, her parents sent her to a sports school to learn swimming.

　　After going to the swimming team, Ming Xinyue discovered that it was very different from playing with water when he was a child. "At most, I swam more than 8,000 meters in a training session. According to Fu Yuanhui’s words, I have tried my best and I am so tired. I have thought about giving up several times, and I have thought about giving up when I can’t finish my homework. " Ming Xinyue adjusted her glasses: "I got used to it after a long time."

　　At 4: 20 pm, the bell rang, and Ming Xinyue trotted out of the school with her schoolbag on her back. At 4: 40, Ming Xinyue and his mother Qing Yang arrived at the gate of Qijiang District Youth Sports School. At 5 o’clock, 15 players arrived, and Ming Xinyue and other players got on the bus under the guidance of coach Zhou Long.

　　Zhou Long said: "With the improvement of children’s swimming intensity, after the National Day this year, the sports school chartered a car to Wansheng for training every day."

　　At 5: 56, the bus arrived at Wansheng Cultural and Sports Center. The water temperature in the swimming pool is 29℃ and the indoor temperature is 30℃, but Ming Xinyue is still rubbing his limbs with cold. At 6: 10, at the command of Zhou Long, Ming Xinyue first jumped into the deep water area.

　　"Hurry up, Ming Xinyue, your grades have been turned over. If you don’t work hard, there will be no breakthrough." Zhou Long shouted at Mingxinyue in the swimming pool.

　　"There is no rest at all. After swimming round and round, every time they come, they are fighting for time." The swimming pool manager told the Chongqing Evening News reporter.

　　At 7 o’clock in the evening, after training, Ming Xinyue and other children got on the bus with wet hair. This time, she and her companions fell asleep in the car.

　　Chongqing Evening News reporter Hao Yao chief reporter Ran Wen correspondent Wu Rongkai photo report

　　Two noes in parental education

　　In Ming Xinyue’s home, mother Qing Yang took out a bag of awards, "Long-distance running, dancing, singing … … . Too many. We never spoil our children. When she was young, we didn’t hug her. We encouraged her to stand up by herself. "

　　"We won’t ask too much of her, and we will discuss everything with her, as long as she can do her best." Qing Yang said.

　　Gold medal girls also have troubles.

　　"I will also participate in the national championship in February next year. The next goal I set for myself is to win the national first-class athletes before I graduate from primary school." Ming Xinyue said.

　　After winning the prize, Xiao Xinyue’s life at school still changed: "Some students asked me for an autograph, saying that I would become a sports star in the future. I feel uncomfortable when they say this. I don’t feel different from others. The coach and parents control the diet very strictly. I haven’t eaten cake and sweet bread for a long time. " (Hao Yao, Yan Wen)

　　Recently, the General Office of the Hunan Provincial Government issued the "Opinions on Completely Banning Illegal Wildlife Trading, Eliminating the Bad Habit of Eating Wild Animals, and Effectively Protecting People’s Life, Health and Safety", which completely banned illegal wildlife trading, maintained biological safety and ecological safety, and effectively guaranteed the people’s life, health and safety in the province. Which wild animals can’t be raised? What should I do with raising wild animals? Show you a picture to understand.

At the end of the year, there are still more than 20 days, and this one-year test will come to an end. Whoever is anxious knows that many brands can’t stand it for the sake of sales, and once again they have started a price war, hoping to change a wave of sales for a short time by preferential treatment and impact the annual sales target.

BYD, GAC Toyota, Peugeot Citroen, Zero Run, Chang ‘an and even Ideal, the terminals have all offered different degrees of concessions in various names, for the purpose of year-end impulse. But for consumers, it is a good time to start. There are six cars below, and the decline is not low. You can look at them if you want to buy a car in December!

Byd Qin PLUS

The price war at the beginning of the year was started by Tesla, and the price war at the end of the year was started by BYD. How many potential audiences of LaVida and Sylphy have turned to the embrace of BYD Qin PLUS? In a popular saying, it’s not that the joint venture car is not good. Obviously, Qin PLUS is more cost-effective.

Especially now, in the name of thanking 6 million users, BYD has increased the terminal’s limited-time discount. On the basis of the price below 100,000 at the beginning of the year, Qin PLUS lowered the price again, with 89,800 cases, and the cost performance and competitiveness have been improved again. Obviously, under the premise that the face value, space and overall configuration are ahead of the fuel vehicles of the same level and price, the price threshold of BYD Qin PLUS is lowered, and with the advantage of low cost of new energy vehicles, it can be said that it is difficult to meet the opponent in the products of the same level and similar price, and it can even achieve leapfrog challenges with excellent product strength.

Of course, in fact, we all know that it is one thing to be grateful to 6 million users. The fundamental reason for the price reduction promotion is that BYD wants to hit the annual sales target of 3 million. Now, the dazzling record of selling 300,000 vehicles every month will continue in December to ensure the smooth achievement of the annual target. For consumers who want to buy a car, it is also appropriate to start at this stage.

haval

At the end of the year, many people want to buy an SUV to go home. What is better than the national car chosen by over 4 million people?

Yes, it is Haval H6, with a cumulative sales of over 4 million vehicles. It has sufficient market inspection and measured feedback. In terms of stability, reliability and market share, this is the point that new energy products cannot surpass fuel vehicles at this stage. What’s more, Haval H6 itself is brilliant enough in terms of product strength.

The most important thing is that nowadays, for the end of the year, the terminal of Haval H6 also gives a limited-time discount, and the official price is reduced by 10,000 yuan, and the purchase tax is comprehensive. After the discount of the entry-level model, the bare car is only in the early 80,000 s, and the gas field is strong enough. At first glance, the products of the 100,000 class are not lost to the models of the 200,000 class, and there is no slip-back design, which is thick, powerful and more imposing. The version selection is also diversified enough. The second and third generation models are sold together, and there is always one that can appeal to consumers.

Deep blue S7

Deep blue S7 is already full, but now it is even more full at the end of the year, and the activity policy of 1999 yuan to 8000 yuan has been put forward, and the threshold has been lowered again.

This new energy vehicle positioning medium-sized SUV is available in extended-range and pure electric versions, with a price of 149,900. Combined with terminal concessions, it may now be as low as 140,000 or even lower. According to the latest sales data released by Deep Blue Auto in November, Deep Blue Auto delivered 16,157 vehicles in November, of which the sales volume of Deep Blue S in July is currently stable at the level of nearly 10,000 vehicles, and the sales volume of Deep Blue SL03 is slightly lower, but it is also a best-selling camp. Deep Blue S7 has been on the market for about half a year, and the cumulative delivery has exceeded 50,000 vehicles, and the monthly sales data is also rising steadily.

To say the most worthwhile model, from the perspective of price threshold, it is still an entry-level product. With the price of the compact SUV of the joint venture car, you can win the medium-sized new energy SUV, which is more cost-effective. However, if the budget is a little more than that, it is still recommended that the Max extended range version of 169,900 yuan, the CLTC pure electric cruising range is also 200km, and the configuration has also been significantly improved, and the driving experience is even better.

Ideality L7

In fact, from the perspective of the annual sales target, the ideal has stabilized. It has not only achieved the annual target of 280,000, but also exceeded it. Up to now, it has achieved a share of 320,000 vehicles and submitted the papers in advance. And we are still constantly breaking through ourselves. In the past November, we also achieved the small goal of selling 40,000 vehicles a month.

No car company will think that it sells too much, and the icing on the cake is even better. What’s more, Ideal has set a new goal of monthly sales of 50,000 yuan, and wants to take advantage of the car buying boom at the end of the year and the concentrated release of consumer demand to hit a new record. Coupled with competing models, the M7 has been on the market for more than two months, and now it has exceeded 100,000 vehicles. If the ideal is not hot, it will be difficult not to be divided by competing products.

Therefore, under all these preconditions, Ideal did not narrow the decline even if it achieved its goal. Instead, it chose to increase its chips. The final payment of L7/L8/L9 terminals can be more than 30,000, and even 10,000 service packages. Moreover, the official also gave users who bought cars and picked them up before December 31 to enjoy the purchase tax free policy, and the benefits were continuously upgraded. For potential audiences, this stage is a good opportunity to start.

Jiyue 01

The brand-new model created by Geely and Baidu, which focuses on intelligence and technology, did not arouse much splash when it went on the market. According to the price of competing products and the whole market environment, the official chose to directly lower the price threshold and turn it into a sales price of 219,900, which is similar to that of competing products.

Based on the vast architecture of Geely SEA, the Extreme Yue 01 has an all-aluminum double wishbone and a multi-link rear suspension, and is also equipped with a CDC damping shock absorber, which can achieve millisecond-level correspondence. The excellent design makes its drag coefficient only 0.249Cd, and with the intelligent electric four-wheel drive system, the acceleration of 100 kilometers only needs 3.8S, which can be described as both performance and comfort. The wheelbase has also reached 3000mm+, and the space and ride experience are also guaranteed.

From the perspective of product strength, the performance of Extreme Yue 01 is also quite excellent. Also backed by Geely and Baidu cross-industry manufacturers, in theory, there should be good sales feedback. However, it is obvious that the competition in the 200,000+market segment is too fierce, and the move of official demotion just after listing will only cause consumers to wait and see. In a short time, the sales feedback of Extreme Yue 01 is likely to fail to meet expectations.

Toyota Highlander

At the end of the year, it is also a good time to start Japanese cars at the bottom. For example, when Highlander can catch up with the discount, it is worth starting at any time.

After all, Highlander is also a benchmark and classic in the field of medium-sized SUVs. With balanced product strength, word-of-mouth accumulation and reliability, excellent fuel economy and value-added performance are relatively safe and worry-free for most families. However, the usual Highlander is obviously "unattainable", and the discount is different now. The official gives subsidies and discounts in a limited time. In order to subsidize and drop the popular models by 10,000 yuan at the end of the year, Highlander can offer a maximum discount of 25,000 yuan, and the price/performance ratio is improved again, which can at least make up for its shortcomings in terms of face value and configuration compared with the same price and the same level models.

Highlander’s discount also reflects the pressure of joint venture car companies represented by GAC Toyota. Under the impact of new products with low price threshold and strong product strength, GAC Toyota is inevitably affected, and its sales volume has declined year-on-year, so it can only temporarily rely on price for sales recovery.