爱上海419论坛-阿拉上海后花园419-夜上海最新论坛社区-上海品茶工作室

China Daily, Los Angeles, December 15th (Reporter Li Na) In order to commemorate the 52nd anniversary of ping-pong diplomacy, carry forward the spirit of ping-pong diplomacy and inherit the friendship between Chinese and American people, the Sino-American ping-pong Diplomatic Cup friendly match sponsored by the Southern California Overseas Chinese Federation (Nanqiao General) and supported by the Consulate General of China in Los Angeles and the American Table Tennis Association was successfully held in Ontario Convention and Exhibition Center on December 14th, local time.

Consul General Guo Shaochun of the Consulate General of China in Los Angeles and Shen Weini, the first Chinese CEO of the American Table Tennis Association, kicked off the friendly match. In his opening speech, Consul General Guo spoke highly of the influence and contribution of ping-pong diplomacy to Sino-US relations, and also affirmed the efforts made by the overseas Chinese community in Southern California to organize a series of activities of ping-pong diplomacy between China and the United States to promote the friendship between the Chinese and American peoples. He said that next year marks the 45th anniversary of the establishment of diplomatic relations between China and the United States, and holding the Ping-Pong Diplomatic Cup friendly match between China and the United States is a good way to commemorate the history of Sino-US friendship and look forward to Sino-US relations. Table tennis is a small ball, but the small ball can promote the big ball of Sino-US relations and contribute to the peace and stability of the two peoples and the world.

Cai Chenghua, president of the South Overseas Chinese Association, said that this activity aims to get enthusiastic response and active participation from all walks of life in the community. Everyone is looking forward to the stable development of Sino-US friendship and Sino-US relations, and hopes to inherit historical stories through friendly matches and add color to the friendship between the Chinese and American people.

As one of a series of activities for overseas Chinese in Southern California to commemorate the 52nd anniversary of China-US table tennis diplomacy, the Diplomatic Cup friendly match attracted hundreds of table tennis fans from all over Southern California, new york, San Francisco, New Jersey and other places, including many Chinese and American table tennis players and professionals. Finally, the Suzhou General Chamber of Commerce won the mixed team championship, and the China Consulate General in Los Angeles won the friendly commemorative prize.

September 29th is World Walking Day. Walking is regarded as "the best exercise in the world", which is simple and effective.

"Walking is an aerobic exercise." Wu Dandong, deputy director of the Department of Rehabilitation Medicine of the First Affiliated Hospital of Chongqing Medical University, said in an interview with People’s Daily that brisk walking can produce muscle and cardiovascular adaptation, thus improving the whole body endurance exercise ability, cardiac contractility and improving cardiopulmonary function. At the same time, walking can reduce fat. Studies have shown that walking for 30 minutes every day can increase the calorie consumption by 30%, and walking for one kilometer every day can reduce about 0.3 kg of fat every month. It is very useful for people who need to lose weight and keep fit. Walking can also improve the metabolism of the body and reduce the possibility of diabetes and hyperlipidemia. In addition, walking every day can also improve sleep and relieve mood.

Wu Dandong said that a certain intensity of walking can play a role in fitness. If the exercise frequency is too low, the effect of improving cardiopulmonary endurance will be weakened. It is suggested that regular walking training should be carried out 3-5 days a week, lasting for 30-60 minutes each time, with a total of about 150 minutes per week. During walking, you can speed up the pace to increase the intensity of exercise.

Although walking has many health benefits, the wrong method will only get twice the result with half the effort and even damage the body. Wu Dandong suggested that, first of all, the amount of exercise should be moderate and follow the principle of gradual progress. Excessive walking will lead to persistent fatigue, articular cartilage wear, and may also cause persistent joint pain or other discomfort after exercise.

Secondly, to achieve long-term sports effect, walking and fitness needs perseverance. Walking and fitness can be accompanied to enhance the fun and easy to stick to.

In addition, in order to reduce the joint load, you should avoid walking up and down slopes when walking, and walk as flat as possible. If there is pain in joints or other parts after walking, stop training and see a doctor as soon as possible to avoid secondary injury. (Yan Yan)

Source: People’s Network

At the end of the year, there are still more than 20 days, and this one-year test will come to an end. Whoever is anxious knows that many brands can’t stand it for the sake of sales, and once again they have started a price war, hoping to change a wave of sales for a short time by preferential treatment and impact the annual sales target.

BYD, GAC Toyota, Peugeot Citroen, Zero Run, Chang ‘an and even Ideal, the terminals have all offered different degrees of concessions in various names, for the purpose of year-end impulse. But for consumers, it is a good time to start. There are six cars below, and the decline is not low. You can look at them if you want to buy a car in December!

Byd Qin PLUS

The price war at the beginning of the year was started by Tesla, and the price war at the end of the year was started by BYD. How many potential audiences of LaVida and Sylphy have turned to the embrace of BYD Qin PLUS? In a popular saying, it’s not that the joint venture car is not good. Obviously, Qin PLUS is more cost-effective.

Especially now, in the name of thanking 6 million users, BYD has increased the terminal’s limited-time discount. On the basis of the price below 100,000 at the beginning of the year, Qin PLUS lowered the price again, with 89,800 cases, and the cost performance and competitiveness have been improved again. Obviously, under the premise that the face value, space and overall configuration are ahead of the fuel vehicles of the same level and price, the price threshold of BYD Qin PLUS is lowered, and with the advantage of low cost of new energy vehicles, it can be said that it is difficult to meet the opponent in the products of the same level and similar price, and it can even achieve leapfrog challenges with excellent product strength.

Of course, in fact, we all know that it is one thing to be grateful to 6 million users. The fundamental reason for the price reduction promotion is that BYD wants to hit the annual sales target of 3 million. Now, the dazzling record of selling 300,000 vehicles every month will continue in December to ensure the smooth achievement of the annual target. For consumers who want to buy a car, it is also appropriate to start at this stage.

haval

At the end of the year, many people want to buy an SUV to go home. What is better than the national car chosen by over 4 million people?

Yes, it is Haval H6, with a cumulative sales of over 4 million vehicles. It has sufficient market inspection and measured feedback. In terms of stability, reliability and market share, this is the point that new energy products cannot surpass fuel vehicles at this stage. What’s more, Haval H6 itself is brilliant enough in terms of product strength.

The most important thing is that nowadays, for the end of the year, the terminal of Haval H6 also gives a limited-time discount, and the official price is reduced by 10,000 yuan, and the purchase tax is comprehensive. After the discount of the entry-level model, the bare car is only in the early 80,000 s, and the gas field is strong enough. At first glance, the products of the 100,000 class are not lost to the models of the 200,000 class, and there is no slip-back design, which is thick, powerful and more imposing. The version selection is also diversified enough. The second and third generation models are sold together, and there is always one that can appeal to consumers.

Deep blue S7

Deep blue S7 is already full, but now it is even more full at the end of the year, and the activity policy of 1999 yuan to 8000 yuan has been put forward, and the threshold has been lowered again.

This new energy vehicle positioning medium-sized SUV is available in extended-range and pure electric versions, with a price of 149,900. Combined with terminal concessions, it may now be as low as 140,000 or even lower. According to the latest sales data released by Deep Blue Auto in November, Deep Blue Auto delivered 16,157 vehicles in November, of which the sales volume of Deep Blue S in July is currently stable at the level of nearly 10,000 vehicles, and the sales volume of Deep Blue SL03 is slightly lower, but it is also a best-selling camp. Deep Blue S7 has been on the market for about half a year, and the cumulative delivery has exceeded 50,000 vehicles, and the monthly sales data is also rising steadily.

To say the most worthwhile model, from the perspective of price threshold, it is still an entry-level product. With the price of the compact SUV of the joint venture car, you can win the medium-sized new energy SUV, which is more cost-effective. However, if the budget is a little more than that, it is still recommended that the Max extended range version of 169,900 yuan, the CLTC pure electric cruising range is also 200km, and the configuration has also been significantly improved, and the driving experience is even better.

Ideality L7

In fact, from the perspective of the annual sales target, the ideal has stabilized. It has not only achieved the annual target of 280,000, but also exceeded it. Up to now, it has achieved a share of 320,000 vehicles and submitted the papers in advance. And we are still constantly breaking through ourselves. In the past November, we also achieved the small goal of selling 40,000 vehicles a month.

No car company will think that it sells too much, and the icing on the cake is even better. What’s more, Ideal has set a new goal of monthly sales of 50,000 yuan, and wants to take advantage of the car buying boom at the end of the year and the concentrated release of consumer demand to hit a new record. Coupled with competing models, the M7 has been on the market for more than two months, and now it has exceeded 100,000 vehicles. If the ideal is not hot, it will be difficult not to be divided by competing products.

Therefore, under all these preconditions, Ideal did not narrow the decline even if it achieved its goal. Instead, it chose to increase its chips. The final payment of L7/L8/L9 terminals can be more than 30,000, and even 10,000 service packages. Moreover, the official also gave users who bought cars and picked them up before December 31 to enjoy the purchase tax free policy, and the benefits were continuously upgraded. For potential audiences, this stage is a good opportunity to start.

Jiyue 01

The brand-new model created by Geely and Baidu, which focuses on intelligence and technology, did not arouse much splash when it went on the market. According to the price of competing products and the whole market environment, the official chose to directly lower the price threshold and turn it into a sales price of 219,900, which is similar to that of competing products.

Based on the vast architecture of Geely SEA, the Extreme Yue 01 has an all-aluminum double wishbone and a multi-link rear suspension, and is also equipped with a CDC damping shock absorber, which can achieve millisecond-level correspondence. The excellent design makes its drag coefficient only 0.249Cd, and with the intelligent electric four-wheel drive system, the acceleration of 100 kilometers only needs 3.8S, which can be described as both performance and comfort. The wheelbase has also reached 3000mm+, and the space and ride experience are also guaranteed.

From the perspective of product strength, the performance of Extreme Yue 01 is also quite excellent. Also backed by Geely and Baidu cross-industry manufacturers, in theory, there should be good sales feedback. However, it is obvious that the competition in the 200,000+market segment is too fierce, and the move of official demotion just after listing will only cause consumers to wait and see. In a short time, the sales feedback of Extreme Yue 01 is likely to fail to meet expectations.

Toyota Highlander

At the end of the year, it is also a good time to start Japanese cars at the bottom. For example, when Highlander can catch up with the discount, it is worth starting at any time.

After all, Highlander is also a benchmark and classic in the field of medium-sized SUVs. With balanced product strength, word-of-mouth accumulation and reliability, excellent fuel economy and value-added performance are relatively safe and worry-free for most families. However, the usual Highlander is obviously "unattainable", and the discount is different now. The official gives subsidies and discounts in a limited time. In order to subsidize and drop the popular models by 10,000 yuan at the end of the year, Highlander can offer a maximum discount of 25,000 yuan, and the price/performance ratio is improved again, which can at least make up for its shortcomings in terms of face value and configuration compared with the same price and the same level models.

Highlander’s discount also reflects the pressure of joint venture car companies represented by GAC Toyota. Under the impact of new products with low price threshold and strong product strength, GAC Toyota is inevitably affected, and its sales volume has declined year-on-year, so it can only temporarily rely on price for sales recovery.

Hi, this is a ride,

A fashionista who focuses on dressing up and exclusive to your beauty!

Speaking of it, it is not unusual to match autumn and winter. After all, a treasure has been put on new autumn clothes in August. However, there are still many girls who don’t know.How to match autumn and winter.

There should be a few girls who have this kind of trouble, so the intimate ride will help you plant grass again today. 27 kinds of fashion combinations with completely different shapes make it easy for you to capture the inspiration of wearing, and "copying" is also feasible.

In fact, many girls think that dressing collocation is too complicated, and dressing collocation is not too complicated. If it is too complicated, it will make the collocation modeling fall into a messy state.

So it’s betterSimplify complexityUse simple design to interpret the "pure" fashion sense. Solid colors are easier to control than contrast colors, and basic models are simpler and more practical than popular models.

Take the fashion models in the fashion circle for example, their collocation styles are generally simple, such as those in Liu Wen and He Sui."grounding gas"Matching is good-looking and temperament.

So we can learn this simple theory and method, and use basic collocation to enhance our sense of advanced. Of course, the advantage of this collocation is that it is very simple, and it is easy to learn. Even with Xiaobai, it can be easily controlled.

In the simple collocation of autumn and winter, I prefer it.Windbreaker coat. The color matching of khaki is low-key and versatile, which is very suitable for our skin color. Moreover, khaki is also very suitable for the autumn atmosphere, and it feels like a maple leaf when you wear it.

Retro and advanced color matching makes khaki look good and versatile, no matter what style you want to interpret.

Although I just introduced the windbreaker jacket to you, now I have brought another fashion skill, the formula of upper short and lower long, although it is completely opposite to the collocation concept of windbreaker jacket.

But it is equally fashionable, because the coat is shorter, so it is more "energetic" to wear, and it feels very heroic, just when walking.Walk with the windThe effect.

However, the top is short and the bottom is long, which can also be understood as short-sleeved trousers. The short-sleeved trousers show a high waistline, and you can have a neat feeling without special wearing skills.

The short+long cut can also bring a special layering, so it looks fashionable. Especially forLittle girlGenerally speaking, this kind of collocation can also be full of height and easy to have long legs.

In autumn and winter collocation, trousers are more practical than cropped trousers, and the straight version is more practical than feet trousers, which can cover the meat and keep warm easily.

Therefore, the choice of clothes is very simple, just need straight trousers, with short tops is fashionable and slim, no need for high heels,You can easily play autumn fashion with simple flat shoes..

In a set of collocation, there must be a central point, which can also be a bright spot. The key to this kind of concentration is not only the fashionable guarantee, but also the prominent focus.

becauseThe highlight determines the focus of the line of sight.So where you are is the key. For autumn and winter collocation, the eye-catching point can be placed on the head, and a knitted hat is fashionable and wears long legs.

They are all long coats with straight pants, but the three combinations have different effects, which is the reason why the highlights are in different positions.

For example, the shape with sunglasses is obviously much higher. For another example, using a turtleneck as an eye-catching point can make the collocation more colorful.Hierarchical feeling.

Therefore, autumn and winter seasons are more suitable for matching knitted hats and scarves.High effect, and can enrich the shape, kill two birds with one stone.

It can be seen that collocation is really simple, and autumn and winter collocation can be easily obtained. The matching skills of "simplifying the complex", "short on the top and long on the bottom" and "eye-catching highlights" can all solve the problem of not wearing it. So don’t worry about unnecessary problems, just act quickly if you want to be beautiful.

I am a hitchhiker. If you are confused, you can write to me privately. You are also welcome to leave a message for discussion! Learn to wear it with the ride, and we will become better and more beautiful people together!

Disclaimer: Passion fruit editor, the text is ingenious and original, and the picture comes from the Internet. If there is any infringement, please contact us to delete it. Thank you!

Recently, some netizens showed that Ni Ni appeared on the cover of "ELLE" and wrote: "Everything is so beautiful and safe with a romantic and gentle atmosphere."

In the photo, NiNi has a retro seaweed curly hair with exquisite makeup, full of poetry, fashion and sexy, giving people unlimited imagination. I saw NiNi wearing a spotted one-piece skirt and lying lazily on the sofa, which seemed to create a sleeping atmosphere. This casual and leisurely state gives people a good feeling of enjoying the present life.

In another photo, NiNi is lounging in a vintage chair. Her curly hair hangs down beside the chair, her skin is fair and smooth, her small waist is hidden and visible, and her graceful figure is clearly visible. I saw that she was wearing a sexy white gauze dress with white socks, which presented the hazy beauty of women just right.

Earlier, at the 35th Golden Rooster Awards held in Xiamen, Fujian Province, NiNi was in a good state in a bright green dress. This time, she was nominated for the Golden Rooster Award for Best Actress for her superb acting in The Long Confession.

Previously, The Long Confessions, the ultimate aesthetic love movie directed by Lv Zhang, brought together outstanding actors such as NiNi, Edward Zhang and Xin Baiqing, which was highly anticipated. The film tells the story that beginning of winter once admired a woman named Achuan when she was a teenager. After nearly 20 years of deep love, they met again. This deep-seated love is also a growing story in the pursuit of love in her hometown. Not long ago, at the Golden Rooster Awards Ceremony, "Long Confessions" was nominated for the best small and medium-sized feature film in the 35th Golden Rooster Awards of China, which really deserved it!

As for NiNi’s nomination for the Golden Rooster Award for Best Actress, many netizens have said: Ni Ni can fulfill her promise. Because in the background of the 32nd Golden Rooster Awards, NiNi refused to be interviewed because she was not nominated. At that time, she bluntly said: "I don’t have any works, and I don’t have the confidence to be interviewed. When I am nominated, I will do it for you."

We hope to see more of her wonderful works.

Internship Editor Bie Bixiong

When you find the wonderful activities in the same city, talk about the activities in the same city-movies, performances, parties, exhibitions and other one-stop aggregation, price comparison and ticket purchase [click me to enter]

A few days ago, Qingfeng Road Kindergarten in Licang District, Qingdao City, Shandong Province carried out a variety of interesting outdoor activities. Children exercised their physical agility and coordination by participating in outdoor games such as hockey games and hopscotch, and cultivated the will quality of courage, unity and cooperation and not being afraid of difficulties. The picture shows the children playing a hoop game. Correspondent Zhang Ying photo

China Education News, 1st edition, December 10th, 2023.

Author: Correspondent Zhang Ying photo

On August 1st, Gong Lixiao won the women’s shot put in Tokyo Olympic Games, which was the first gold medal of China track and field team in this Olympic Games. After the game, CCTV reporters said in an interview with Gong Lixiao that "Gong Lixiao left me the image of a woman man", and even in the interview, they asked "What are the plans for the girl’s life next?" "What about the boyfriend?" "I think he may not be able to beat you in wrist wrestling", and the interview in just a few minutes caused a heated discussion.

In the interview, the reporter seems to set the female man against the girl, but isn’t the female man also a girl? Is it only the "white, thin and young" wrapped by traditional aesthetics that is the beauty of women? Of course not. The beauty of women is not single, let alone defined by traditional aesthetic values. Gong Lixiao, as a shot putter, may not be thin, but it doesn’t mean that she is not beautiful, that she doesn’t have the right to love beauty, and that she can’t belittle the feminine beauty in her body at will. Gong Lixiao’s self-confidence, persistence and persistent pursuit of dreams shine on her, which is the strength of women and the beauty of a healthy and confident woman.

In an interview in 2015, Gong Lixiao said, "This year is the 15th year for me to practice shot put. After all, we are girls, especially when we go out, we will pay more attention to our image. But when many people see us at ordinary times, they all say’ Look at this big fat man’. Some of them don’t know us and think we are not in good shape. " Although this sentence is slightly bitter, Gong Lixiao said it with a smile. It’s not that they don’t love beauty and don’t want to be the so-called "girls" in the traditional sense. Gong Lixiao once lost 30 Jin, but her performance declined seriously because of the weight loss. In order to keep her grades, she began to gain weight, and she kept her weight only to get better grades.

After this Olympic shot put final, when asked whether she would retire, she said, "I will keep practicing until I can’t, as long as my country needs it." Gong Lixiao, 32, who has participated in four Olympic Games, touched us. We have seen divers with beautiful nails painted on the springboard of Tokyo Water Sports Center, sprinters with red hair flying in the track and field, and women’s volleyball players who were stabbed with pink hair on the court. They are female athletes and girls. They show the world the unique strength and speed of women. They confidently radiate the light and beauty of women.

"What about the boyfriend?" This is not exclusive to Gong Lixiao, but a question that many female athletes will be asked. When Yang Qian was interviewed after winning the championship twice, he was asked many times about choosing a spouse. The three-person women’s basketball team made history and won the bronze medal. Yang Shuyu, born in 2002, could not escape being questioned about the criteria of mate selection. Is the "end point" and focus of girls’ lives marriage? Of course not. Girls’ lives should not only be about love and marriage. Women also have glory and dreams, and also have the right and strength to keep fighting. Their lives should not be held hostage by looks, marriage and family. They belong to themselves, and they also have unique life values, which is the true beauty of women.

We expect the public’s eyes to stop focusing on their private lives and pay more attention to their achievements and strength: Yang Qian not only has nails and hair clips, but also the strength of world champions; Yang Shuyu is not only handsome, but also has super ability; Guo Jingjing is not only a rich daughter-in-law, but also a diving queen. The strength of these women is enough for them to stand side by side with men, and they also shine, which is the light of women and the beauty of women.

Nowadays, the beauty of women is no longer limited to the beauty of appearance under the traditional aesthetic of "Lin Daiyu style", and the strength of women is rising. Women are playing their important roles in all walks of life and becoming an indispensable part of society. Not only female athletes, every girl has the right to love beauty and the freedom to pursue beauty, but the beauty they pursue is diverse and beauty should not be defined by a single standard. Girls should not be confined to traditional aesthetics. The beauty of women can’t be denied because of their appearance. The beauty of women can’t be judged and examined by anyone. The beauty of women can only be defined by themselves.

We long for the beauty of women to be no longer solidified by a single criterion. We hope that more people will accept the diverse beauty of women. We call on the society to give more tolerance and love to women and let girls shine.

Text/Shen Yanqi (Hunan Normal University)

How to start exercising?

Hi, friends, today I want to talk to you about a super important topic-sports. Yes, you heard me right. It’s sports. Now the pace of life is getting faster and faster, and it is easy for us to become lazy and lack exercise. But exercise can not only help us keep healthy, but also make our mood more pleasant. So, today, let’s share some benefits about exercise and how to start exercising.

First of all, the benefits of exercise are really too much. The most obvious benefit is to exercise and enhance physical fitness. Exercise can make all parts of our bodies exercise and make our bodies healthier. And exercise can also help us lose weight and shape, and make us more confident. Besides, exercise can improve our immunity and reduce the chance of getting sick. Therefore, exercise can not only make our bodies healthier, but also make our lives better.

So, how do you start exercising? In fact, it’s very simple, as long as you take a little time every day and do moderate exercise. For example, you can choose to run after getting up in the morning, do yoga after work at night, or invite a few friends to play basketball together on weekends. Of course, before you start exercising, you’d better consult a doctor or a professional fitness coach to find out your physical condition and suitable exercise methods.

Finally, I want to tell you that exercise is a lasting thing. Don’t expect an immediate effect after one exercise. Only by persistently doing moderate exercise can we have a healthy body and a good life. So, let’s join the movement!

When there is asthma, easy to catch a cold, cough and poor health, it reminds you that it is time to exercise. Indeed, because of the relationship between work and environment, many people sit in front of computers for a long time and stay in air-conditioned rooms, which leads to physical weakness and easy to get sick over time. However, when it comes to fitness, you don’t have to go to the gym. You can exercise at home and outdoors. What are the best fitness exercises for you?

The best anti-aging exercise: running. Running is the first anti-aging fitness method. Experiments show that as long as you persist in running, you can mobilize the enthusiasm of antioxidant enzymes in your body, thus achieving anti-aging effects.

The best exercise to lose weight: skiing and swimming. The best effect is to use both hands and feet, such as skiing and swimming. If you are in the prime of life, you can also choose boxing, weightlifting, mountain climbing and other sports, which are particularly effective in burning fat.

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The best bodybuilding exercise: gymnastics. Many young men and women pursue bodybuilding. As long as they persist in aerobics and gymnastics and strengthen balanced and coordinated exercise, they will receive obvious results.

The best brain-strengthening exercise: bouncing. All aerobic exercise has the function of strengthening the brain, especially bouncing exercise, which can promote blood circulation and supply sufficient energy to the brain. More importantly, it can play the role of dredging meridians, strengthening the brain and warming the heart, and improve thinking and imagination.

The best myopia prevention exercise: playing table tennis. Playing table tennis is very beneficial to increase the contraction function of ciliary muscles, and the recovery of vision is more obvious. The subtlety lies in that when playing table tennis, the eyes aim at table tennis, constantly adjusting and moving far, near, up and down, constantly relaxing and contracting the ciliary muscles, and constantly contracting the extraocular muscles, which greatly promotes the blood supply and metabolism of eyeball tissues, thus effectively improving the function of the ciliary muscles.

As long as you keep exercising, you can not only keep fit, reduce the incidence of colds, but also lose weight. Exercise can accelerate the metabolism of the human body. When you excrete a lot of toxins from your body, even your skin will become watery. So what are you waiting for if you want to have a good body? Stay away from your computer and start moving outdoors.

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"The ability to properly combine reason and sensibility is a genius." -Jonathan Lee

In the field of psychology, rationality and sensibility are often a pair of antonyms, which are two sides of human nature. The former emphasizes objectivity, calmness and reason, and pays attention to facts and evidence; The latter relies more on intuition and experience and pays attention to the current feelings and emotions. The balance and reconciliation between reason and sensibility is often a subject that runs through a person’s life.

In fact, not only people, but also an enterprise, especially an automobile enterprise, has its own sensibility and rationality, which is reflected in market strategy, corporate culture, brand concept and other aspects. Looking at the huge automobile market, some people label themselves as "technical men", some pay attention to the more hard-core logic of making cars and selling, and some win the favor of users from the perspective of value and concept …

However, few car companies can balance the two ends of the balance as perfectly as Nissan does: it has both passionate and surging humanistic sensibility and practical and persistent scientific and technological rationality; It not only has strong empathy for the market and users, but also has in-depth layout and steady progress in many aspects such as product strength, brand strength and marketing strength. Perceptual thinking and ideal creation are the reasons why Nissan can still maintain its strength and steady progress after 90 years of wind and rain.

one

Re-polish the golden signboard of "Technology Nissan"

Over the years, technology has always been the most distinctive "label" of Nissan. It can be said that Nissan’s history of building cars is the history of the development of an automobile technology.

The world’s first Hyper CVT transmission for 2.0L engine, ATTESA E-TS four-wheel drive system, HICAS four-wheel steering system, etc. These core technologies, which are still talked about by people today, not only give Nissan strong brand potential in different historical periods, but also continuously polish and lay the golden signboard of "Technology Nissan".

Nowadays, when the wave of new energy and intelligence surges, this "golden signboard" is also being polished again.

Generally speaking, facing the new automobile era, Nissan has accelerated the pace of electric drive, bringing core technologies such as EV, e-POWER technology and e-4ORCE Snow Fox electric four-wheel drive.

Among them, Nissan e-POWER technology is an important pillar of Nissan’s electric drive strategy except pure electric vehicles. Technically, it is driven by 100% full-time motor, giving consideration to high efficiency and high performance, with strong power and very smooth and comfortable driving experience.

In the Japanese market, 60% Japanese users choose the e-POWER model, and the satisfaction rate is as high as 90%. Since the launch of the first model in 2016, Nissan’s e-POWER technology has accumulated more than 500,000 users in the Japanese market, among which NOTE e-POWER has won the sales of compact models in Japan for three consecutive years. In the China market, the ultra-hybrid electric drive Sylphy and ultra-hybrid electric drive Qijun are gradually favored by more users in China, and the sales volume has steadily increased.

In addition, Nissan has also played another "trump card"-all-solid-state battery (ASSB).

Nissan CEO Uchida said, "Nissan Motor Co., Ltd. is a pioneer in self-developed asset batteries. In this regard, we have conducted research and experiments for 35 years, and we hope to put all-solid-state batteries into mass production in an appropriate way."

Specifically, compared with the general lithium battery soft package, the all-solid-state battery developed by Nissan not only doubles the energy density, but also has higher charging efficiency, saving two-thirds of the time compared with the existing liquid lithium battery. According to relevant plans, Nissan’s all-solid-state batteries will start a pilot plant in 2024 and be mass-produced in 2028.

It can be seen that technology has always been the constant background of Nissan, whether in the past fuel vehicle era or in the new automobile era with earth-shaking energy-driven form and industrial development pattern. Insisting on using technology to pry the market and constantly strengthening the image label of "Technology Nissan", this scientific and technological rationality is an important foundation for Nissan China to leapfrog the cycle.

2

The spirit of "being the first" flowing in the blood

If rationality is the foundation, then sensibility is a tool for Nissan’s external expression.

In 1933, Nissan Motor was formally established; In 1935, when the annual sales volume of automobiles in Japan was only 900 units, Nissan built its first mass-produced automobile factory with an annual production capacity of 10,000 units. In 1947, Nissan took the lead in developing TAMA, Japan’s first pure electric vehicle, which laid the foundation for Nissan’s development in the field of pure electricity …

TAMA

In the 90-year stormy journey, "Dare to be the first" has always been a word engraved in Nissan’s genes. The brand spirit of "Do what others don’t dare to do" has always pushed Nissan to constantly achieve self-breakthrough in challenges, and has also forged countless legends named Nissan.

Entering a brand-new automobile era, Nissan’s "dare" is still clearly visible. Not long ago, Nissan China launched a unique "Journey to the Center of the Earth" in Guangxi and Guizhou provinces. The caves, sinkholes, canyons and hills not only deeply tested the strength of Nissan’s automobile products, but also once again interpreted the brand DNA of Nissan’s "Dare to be the first" and continued its spiritual connotation of "passion, innovation and challenge".

During the activity, Nissan Motor invited Li Jin, a well-known cave explorer in China and the first person to explore caves, and an exploration team composed of media from all over the country, car owners and Nissan China employees completed the exploration of the world’s largest sinkhole group-Dashiwei sinkhole in Leye, Guangxi, and challenged the 260-meter sinkhole descent. Standing at the top of the mountain overlooking your feet, you can feel the profound connotation of the brand gene of "Dare to be the first" in the collision of souls.

In Nissan China’s view, only by being brave in innovation and doing nothing can we constantly break through the status quo and stimulate the great potential contained within the brand to the greatest extent. Creating new opportunities in the changing situation, breeding new machines in the crisis and actively seeking innovation and change are the keys for Nissan to forge an eternal and always leading position in Nissan China in the ever-changing automobile market.

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Practicing sustainable development, Nissan handed over a firm answer sheet

At the same time, in terms of sustainable development, Nissan’s rationality and sensibility are intertwined and balanced.

In 2022, Nissan Motor officially released the "2022 Nissan Sustainable Development Report in China", which reported the sustainable development achievements of Nissan Motor in recent years from three aspects: future travel, green and low carbon, and social contribution. At the same time, with the help of more rational strategies and plans, the technology, products and public welfare layout of Nissan in China society will be promoted.

At present, Nissan has more than 1,700 dealers in China, providing more than 70,000 jobs. While playing a leading role in the automobile industry, it also shoulders the banner of high-quality regional economic development and social responsibility.

Especially in the export of spare parts, in recent years, Nissan Motor Co., Ltd. has built a comprehensive green supply chain in three areas of ESG, and achieved emission reduction of more than 12,000 tons per year through various activities such as adopting globally recycled packaging containers, promoting the introduction of electrified equipment, and promoting the transformation to low-carbon transportation mode.

Nissan also insists on deep cultivation of sustainable development. Taking "Journey to the Center of the Earth" as an example, during the expedition, the expedition team visited Banli White-headed langur reserve, Nonggang forest reserve, Tongling Grand Canyon and other areas to explore the diversity of animals. It is understood that in Guangxi Banli white-headed langur reserve, the population of white-headed langur has increased from more than 200 before to more than 1,400 at present. This visit not only deeply explained Nissan’s sustainable development concept of "people, cars and nature coexist harmoniously", but also once again awakened the society’s attention to the protection of ecological environment and biodiversity.

In addition, in terms of education, since it was held in 2013, the "Nissan Dreaming Class" initiated by Nissan China has experienced 10 years of development. By the end of 2022, classes had been held in 24 provinces, autonomous regions and municipalities directly under the Central Government, with a total of 2 million students benefiting.

In the future, with Nissan’s pure electric vehicles and e-POWER vehicles landing in China, Nissan’s low-carbon transformation will be further implemented, which will promote the sustainable development of society and bring consumers a more perfect power experience. At the same time, it also provides long-term support for Nissan to achieve carbon neutrality in 2050.

As a responsible automobile company, Nissan always upholds a high sense of social responsibility, pays full attention to social needs while creating economic value, and integrates social, environmental and moral development factors into its own operation and core strategy.