● In the buyer’s show of a store, many netizens showed photos of children wearing lipstick and eye shadow. Some of the main characters in the photos looked like preschool children of four or five years old. The child’s tender face was too rosy because of blush, his eyes were swollen because of pink eye shadow, and his mouth was painted with big red lipstick.

　　● Search for "children’s makeup" and "children’s cosmetics" shows that some cosmetics sold to children and used by children are actually adult cosmetics, which are "fake" children’s cosmetics. In the vicinity of some schools, students can buy eye shadow with sequins, lipstick and other products in the canteen for only a dozen yuan, and these products are not marked with children’s cosmetics.

　　● According to the provisions of the Law on the Protection of Minors and the Regulations on the Supervision and Administration of Children’s Cosmetics, children’s cosmetics must be marked with "precautions" and "special signs", otherwise they may not be sold. It is illegal for a merchant to sell non-children’s cosmetics to children. Obviously, it is impossible to indicate the "children’s cosmetics mark".

　　● In the sales process, it is necessary to strengthen the review of the sales and operation qualifications of e-commerce platforms and retailers. Those who use children’s toys to sell children’s cosmetics without cosmetics business qualifications should be considered as "beyond the business scope" and punished; If ordinary cosmetics are passed off as children’s cosmetics, they will be punished in accordance with the provisions of the Consumer Protection Law.

　　□ Our trainee reporter Ding Yi

　　□ Our reporter Wen Lijuan

　　"How to sell children’s eye shadow in the toy store? Cosmetics have become something that children can buy and use at will ‘ Toys ’ ？” This is the doubt of Li Qing (pseudonym), a resident of Chaoyang District, Beijing, during the Spring Festival this year.

　　According to a recent investigation by the reporter, many children are using children’s cosmetics, but some children’s cosmetics are sold in toy stores, and even appear in the canteen around the school. Some of the cosmetics claimed to be used for children do not have children’s cosmetics signs, and they are not written and reminded. Minors need to use them under the supervision of adults.

　　In fact, in order to regulate the production and operation of children’s cosmetics, National Medical Products Administration organized and issued the Regulations on the Supervision and Administration of Children’s Cosmetics. The reporter of Rule of Law Daily conducted an investigation.

　　Toy shops sell children’s cosmetics.

　　No children’s cosmetics logo

　　Li Qing brought some cosmetics such as facial mask, lipstick, eye shadow and liquid foundation for her own use when she returned to her hometown for the Spring Festival this year. As a result, her 11-year-old sister saw it and clamored for "makeup" every day. After careful inquiry, I learned that some girls in my sister’s class in the fifth grade of primary school had biochemical makeup, at least took good-looking art photos, and some even brought pale pink lip balm to school.

　　"Sister envy classmates ‘ Exquisite ’ I must teach her how to make light makeup. " Li Qing said.

　　Considering her younger sister’s age is too small and her skin is delicate, Li Qing is worried that her stealing her own cosmetics will cause skin allergy, so she decides to take the initiative to buy children’s cosmetics for her younger sister to use. However, when Li Qing entered "children’s cosmetics", "children’s eye shadow" and "children’s lipstick" in the search box of the shopping platform, he found that many children’s cosmetics sellers were toy stores.

　　After hesitation, Li Qing still placed an order for her sister to buy some children’s cosmetics with good quality, but after receiving the goods, she found that some sequined eye shadows didn’t bear the logo of children’s cosmetics.

　　Zong Jing (pseudonym), a citizen of Jinan, Shandong Province, also bought some children’s cosmetics for her little daughter who went to kindergarten in the toy store on the shopping platform.

　　Zong Jing told reporters that her daughter especially likes to apply makeup such as eye shadow and lipstick to her face.

　　The little girl can’t speak fluently. When asked by a reporter why she likes makeup, she smiled and nodded timidly and said, "Yes, makeup can make me happy."

　　Zong Jing admits that she doesn’t know the ingredients of the children’s cosmetics she bought, but she only sees that the shops claim that it is a cosmetic that children can use. "But these shops don’t specialize in children’s cosmetics."

　　After opening the shopping link of children’s cosmetics given by Zong Jing, the reporter found that this is a toy franchise store, and the name of the link is marked "Toys for little girls aged 3 to 6".

　　The reporter’s investigation found that on the e-commerce platform, there are indeed many children’s cosmetics sets with high sales volume sold in toy stores, such as "XX Baby High-end Toys", with the toy type of "playing house" and the trade name of "XX Children’s Cosmetic Toy Set".

　　In the buyer’s show of a store, many netizens showed photos of children wearing lipstick and eye shadow. Some of the main characters in the photos looked like preschool children of four or five years old. The child’s tender face was too rosy because of blush, and his eyes looked swollen because of pink eye shadow. His mouth was painted with big red lipstick.

　　The cosmetics sold in this shop did not remind children to use them under adult supervision. In the comment area, some netizens asked "Is there a small golden shield (a sign of children’s cosmetics)", and some buyers replied "No". More buyers answered "What is a small golden shield", and some buyers said that there was a little side effect after using it, "The child is a little itchy after wearing eye shadow or blush".

　　According to the Regulations on the Supervision and Administration of Children’s Cosmetics, which came into effect on January 1, 2022, children’s cosmetics refer to cosmetics that are suitable for children under the age of 12 (including 12 years old) and have the functions of cleaning, moisturizing, refreshing and sun protection. Labeling words such as "applicable to the whole population and the whole family" or using trademarks, patterns, homophones, letters, Chinese Pinyin, numbers, symbols, packaging forms, etc. to imply that the product users include children’s products, it shall be managed according to children’s cosmetics.

　　At the same time, China encourages cosmetics operators to display children’s cosmetics in different areas and publicize children’s cosmetics signs in the sales areas. For children’s cosmetics operators in the e-commerce platform and those who operate children’s cosmetics through self-built websites and other online services, information such as cosmetics labels consistent with cosmetics registration or filing materials should be fully, truly and accurately disclosed, and children’s cosmetics signs should be continuously publicized in a prominent position on the product display page.

　　The children’s cosmetics logo "Xiaojindun" was issued by National Medical Products Administration. Since May 1, 2022, children’s cosmetics applying for registration or filing must be marked with the children’s cosmetics logo.

　　In other words, "Little Golden Shield" is a distinctive sign that children’s cosmetics are different from adult cosmetics, disinfection products, toys and other easily confused products. Non-children’s cosmetics may not be marked with this sign.

　　According to Yao Jinju, a professor at the School of Law of Beijing Foreign Studies University and director of the Research Center for Chinese and Foreign Education Law, whether selling children’s cosmetics in physical stores or on e-commerce platforms, the "Little Golden Shield" logo must be marked and publicized, and selling children’s cosmetics that are not marked and publicized on the packaging display surface/page is suspected of violating the law.

　　Adult cosmetics are sold to children

　　It is easy to buy around the school.

　　During the investigation, the reporter found that the results of searching for "children’s makeup" and "children’s cosmetics" showed that some cosmetics sold to children and used by children were actually adult cosmetics, which were "fake" children’s cosmetics.

　　For example, a store on a certain platform sells a "Children’s Day Cosmetic Set", which includes products such as cream, liquid foundation, blush, loose makeup powder, lipstick, 30-color eye shadow tray, eyeliner and mascara. The product is known as "one set!" Multi-scene application. After authoritative testing, you can buy with peace of mind. Plant makeup, my mother is more at ease. "

　　The reporter asked the seller: "Is this children’s cosmetics?" The customer service replied: "The main products are ‘ cream, liquid foundation, blush, makeup remover, face cream, lipstick and loose makeup powder; Xiaojindun ’ Logo, others have not been applied for yet. The products are safe and gentle, so you can buy them with confidence. "

　　Because no eye shadow, eyeliner, mascara and other products were mentioned, the reporter confirmed to the customer service whether these products belonged to children’s cosmetics, and the customer service said, "No ‘ Xiaojindun ’ Sign ",but" children can use it, which is quite gentle and easy to use, and the customer feedback is good. "

　　A chain big-name online skin care and beauty shop sells a "children’s stage makeup performance makeup kit, eye shadow blush powder cake integrated non-toxic makeup". The reporter asked the customer service: "Does this belong to children’s cosmetics?" The customer service replied, "It’s not children’s cosmetics, no ‘ Xiaojindun ’ Sign. " The reporter asked whether the children’s dance class performance program can be used. Customer service said: "It can be used, the makeup will not be light, and the effect is very good."

　　The reporter saw that more than 200 people bought this cosmetic in a week, and more than 900 people bought it. There are more than 290 comments in the comment area, most of which are favorable comments: "I bought it for children to perform, and everything is complete." "I have a full set of makeup tools, including eye shadow, foundation, blush, loose powder, makeup brush and powder puff." "My girl likes it very much."

　　The reporter also visited a number of large supermarkets and skin care cosmetics shops in Chaoyang District and Xicheng District of Beijing, and found that most businesses did not distinguish between children’s makeup and adult makeup.

　　In an adult makeup chain, the reporter said that he would buy children’s makeup for his cousin in elementary school. The clerk said that there is no special children’s makeup, but "it can help to match a box". The reporter asked if there were any side effects, and the clerk said, "Choose something mild that can be used for sensitive skin. Many children buy our makeup for performances, and it makes no difference."

　　The reporter bought a color eye shadow named "sequined eye makeup for children’s performance" in a convenience store, and repeatedly asked the merchant whether the product was specially used for children’s makeup. The other party said "yes". After the reporter paid, he unpacked the goods and found that the goods did not belong to children’s cosmetics, and even the production license number was not written. The business scope of the manufacturer did not include children’s cosmetics.

　　The reporter also found that there are also businesses selling cosmetics near primary and secondary schools in some areas, and businesses sell adult cosmetics to children.

　　In a canteen near a primary school in Shandong province, students can buy eye shadow with sequins for only a dozen yuan, lipstick and other products for dozens of yuan. These products are not marked with children’s cosmetics, and the merchant said that the sales volume is quite good. "Light lipstick sells well, and there is lip balm with color, which will not be discovered by the teacher in class."

　　On a short video platform, a blogger conducted a "cosmetic evaluation of stationery store at the entrance of primary school". At the entrance of a primary school, the blogger bought Floral Liquid Foundation, Makeup Pencil, Cosmetic Household Bucket (Eyebrow Pencil, Eyeshadow, Blush, etc.). After trying Floral Liquid Foundation, she sighed, "God, it’s so silky, even acne marks can be covered, and this is only 19.9 yuan."

　　Can you sell lipstick and eye shadow that are not children’s cosmetics around the school?

　　In Yao Jinju’s view, businesses are not allowed to sell non-children cosmetics to children. According to the Law on the Protection of Minors and the Regulations on the Supervision and Administration of Children’s Cosmetics, children’s cosmetics need to be marked with "precautions" and "special signs", otherwise they may not be sold. It is illegal for a merchant to sell non-children cosmetics to children, and it is obviously impossible to indicate the "children’s cosmetics mark".

　　Zhang Bufeng, a professor at the Law School of Minzu University of China, believes that if such products are children’s toys, that is, products such as "lipstick toys" and "blush toys" produced according to toy standards are not managed as cosmetics, the relevant departments should test the relevant element content of toy materials according to the relevant provisions of the Product Quality Law and relevant standards. At the same time, it should be found out whether the operator has the qualification to deal in cosmetics. If he has not obtained the qualification to sell cosmetics, he is engaged in business activities in violation of regulations.

　　"Operators shall, in accordance with the provisions of the Law on the Protection of Minors, mark the precautions in a prominent position for toys that may endanger the physical and mental health of minors. If they are not marked, they shall not be sold. Those who sell in violation of regulations infringe upon the legitimate rights and interests of minors and cause personal, property or other damage shall bear corresponding responsibilities according to law. " Zhang Bufeng said.

　　Regulatory provisions should be fully implemented.

　　Set up a safe area around the school.

　　In view of the chaos of children’s cosmetics sales, the interviewed experts gave suggestions on governance.

　　"Children include kindergarten children and primary school students. Merchants will use children’s unique psychology to integrate popular cartoons, online games, fashionable toys and other elements into cosmetics packaging, which will arouse children’s curiosity about cosmetics and children’s groups will also influence each other. " Yao Jinju said that the supervision of children’s cosmetics sales should be strengthened.

　　"China’s supervision of children’s cosmetics is very strict, and the" Regulations on the Supervision and Management of Children’s Cosmetics "has been specially issued, with a view to supervising the whole process of children’s cosmetics from production to sales to ensure the safety of children’s use of cosmetics." Zhang Bufeng said.

　　Zhang Bufeng explained that in the production process, we must strictly control the formula design and use of raw materials of children’s cosmetics in accordance with the Guidelines for the Declaration and Evaluation of Children’s Cosmetics and the Quality Management Standards for Cosmetic Production, so as to meet the scientific and necessary production requirements. In the packaging process, urge the responsible person to strictly implement the legal requirements such as "Little Golden Shield", "Attention" or "Warning" in China’s Regulations on the Supervision and Administration of Children’s Cosmetics, and not to label words such as "food grade" and "edible" or food-related patterns.

　　Zhang Bufeng believes that in the sales process, it is necessary to strengthen the review of e-commerce platforms and the sales and operation qualifications of retailers. Those who use children’s toy packaging to sell children’s cosmetics without cosmetics business qualifications should be considered as "beyond the business scope" and punished; If ordinary cosmetics are passed off as children’s cosmetics, they will be punished in accordance with the provisions of the Consumer Protection Law. We should also advocate that sellers have business qualifications, and actively fulfill the legal responsibility of establishing and implementing the inspection and record system of incoming goods and displaying children’s cosmetics in different regions as stipulated in the Regulations on the Supervision and Administration of Children’s Cosmetics.

　　"In the supervision link, the department responsible for drug supervision and management should list cosmetics operators with concentrated sales behavior as key supervision targets in accordance with the principle of risk management, combined with local conditions and according to the sales situation of different businesses, and increase the frequency of supervision and inspection to ensure the safety of children’s cosmetics." Zhang Bufeng said.

　　The interviewed experts believe that the "Regulations on the Supervision and Administration of Children’s Cosmetics" should be fully implemented at present, and the relevant competent departments need to strengthen supervision and inspection and supervise the frequency of sampling inspection, and timely investigate and deal with the illegal sales of children’s cosmetics; Smooth complaint channels, protect consumers’ rights and interests, and attach great importance to the complaints and reports that occur during the process of parents buying and children using children’s cosmetics, and dispose of them in time.

　　In Yao Jinju’s view, in view of the phenomenon of selling non-children cosmetics around schools, businesses should be given the obligation to pay attention or warn them according to law. At the same time, from the perspective of market supervision, we can rely on the "student safety regional system" to carry out supervision.

　　For example, the Regulations on the Safety Management of Kindergartens in Beijing Primary and Secondary Schools (Trial) stipulates that within 200 meters around the school, relevant departments should focus on rectifying the environmental order around the school according to their duties, and strengthen the supervision of business service places and business service activities around the school, as well as the public security situation and traffic order.

　　"In addition to strengthening supervision, citizens should also be encouraged to report illegal sales of non-children cosmetics or children’s cosmetics with unqualified quality around schools." Yao Jinju said.

　　What should parents pay attention to when choosing cosmetics for their children?

　　Zhang Bufeng believes that we should not blindly buy products marked with "food grade" and "edible", which are explicitly prohibited in the Regulations on the Supervision and Administration of Children’s Cosmetics. If consumers can’t identify whether cosmetics are children’s cosmetics, they should take the initiative to ask the operators, and can check the product registration or filing information through the "Cosmetics Supervision" App. Do not use beauty toys as children’s cosmetics.

　　Zhang Bufeng reminded that it is necessary to choose suitable cosmetics for children of different ages. According to the Classification Rules and Catalogue of Cosmetics issued by National Medical Products Administration, cosmetic efficacy claims used by infants aged 0-3 years do not include "make-up" categories such as beauty modification and makeup removal. To this end, parents should not buy "make-up" for infants under 3 years old. It is illegal to claim that the cosmetics label can be used by infants under 3 years old.

　　Yao Jinju said that "Xiaojindun" is not a product quality certification mark, and the label "Xiaojindun" on the cosmetics package only shows that this product belongs to children’s cosmetics, and its purpose is to "improve the recognition of children’s cosmetics and protect consumers’ right to know", which does not mean that the quality and safety of this product are certified. Therefore, in addition to paying attention to the "golden shield", parents should carefully check the business license of the operator, the national compulsory product certification certificate and other documents when purchasing, and choose a formal merchant with complete licenses to conduct transactions. At the same time, as consumers, we should pay attention to business information, product reputation, evidence retention and other matters.

　　According to the political judgment and orientation of the CPC Central Committee, "five in one" is the overall layout and "four comprehensive" is the strategic layout. Generally speaking, there is no essential difference between the overall layout and the strategic layout, because they are developed in the same dimension, so they can be expounded together, such as the overall strategic layout. Because the strategic height must be based on the overall situation, otherwise it will be promoted to strategy. Similarly, as long as it is an overall plan or measure, it must have strategic characteristics or be turned into a strategic plan. In that case, why should we separate two layouts? Just to distinguish words? Obviously not, there must be a deeper ideological connotation and logical relationship.

　　The basic relationship between the overall layout of "five in one" and the strategic layout of "four comprehensive"

　　China’s modernization road and construction goal and the Communist Party of China (CPC)’s self-construction and improvement of ruling ability are basically reflected in the overall layout of "five in one" and the strategic layout of "four comprehensive". And because both of them have rich connotations and extend to each other, which determines the intersection in some fields and contents. It is for this reason that we need to clarify the relationship between the two and clarify their respective boundaries. This is very important for better understanding the strategic deployment of the CPC Central Committee and the ruling ideology of the Supreme Leader General Secretary in theory, and it is equally important for the whole party and even the whole society to implement the major decision-making arrangements of the CPC Central Committee more consciously.

　　From the analysis, there is a fundamental or objective consistency between them, that is, to let the people enjoy a better life in economy, politics, culture, society and environment. On this premise, there are also some differences between the two, which determines the necessity and importance of distinguishing the overall layout from the strategic layout.

　　First of all, there are differences in the time, background and way of the two formulations. "Five in One" was put forward in the report of the 18th National Congress of the Communist Party of China. "The overall basis for building Socialism with Chinese characteristics is the primary stage of socialism, and the overall layout is five in one. The overall task is to realize socialist modernization and the great rejuvenation of the Chinese nation". Therefore, it is required that "comprehensive, coordinated and sustainable development must be more consciously regarded as the basic requirement for thoroughly implementing Scientific Outlook on Development, and the five-in-one overall layout of economic construction, political construction, cultural construction, social construction and ecological civilization construction should be fully implemented, so as to promote the coordination of all aspects of modernization, production relations and productivity, superstructure and economic base, and constantly explore the road of civilized development with production development, affluent life and good ecology". From this rigorous and comprehensive statement, we can see that the "five in one" is a political behavior that the party’s ideas are turned into the will of the country based on the country’s modernization process and goal.

　　The "Four Comprehensiveness" was put forward twice by the Supreme Leader General Secretary in the process of grassroots investigation at the end of 2014. Once, when he went to Fujian for investigation, he put forward that "coordinating and promoting the building of a well-off society in an all-round way, comprehensively deepening reforms, and comprehensively promoting the process of governing the country according to law" contained "three comprehensiveness". After that, he went to Jiangsu for investigation, and especially emphasized the extreme importance of strictly administering the party in an all-round way, and put it together with the construction of a well-off society, deepening reform and governing the country according to law, so he had the enrichment and development from "three comprehensive" to "four comprehensive". It is this rich development that has enhanced the height, width and strength of the strategic layout. Because, China’s political system or political design, the most fundamental feature is the leadership of the party. As the saying goes, "the party is the leader of everything in the study of the party, government, military and civilian affairs, east, west, north and south". Since the party leads everything, its mission responsibility is irreplaceable, its ruling ability must be unparalleled, it is not strict with the party, and it is "comprehensive and strict". It is absolutely impossible to reach such a level of ability.

　　If we probe into the formation process of "Four Comprehensiveness" more deeply, it will better help us to understand the formation, development and deepening of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era. The 18th National Congress proposed "building a well-off society in an all-round way", the Third Plenary Session of the 18th Central Committee proposed "comprehensively deepening reform", the Fourth Plenary Session of the 18th Central Committee proposed "comprehensively promoting the rule of law", and the summary meeting of the party’s mass line education practice activities proposed "comprehensively promoting the strict administration of the party". From this, we can see that the ideological system originates from practice and has an endogenous and rigorous logical relationship. It is by no means a slap in the face and a point of view. More importantly, we can also understand the ideological course of the top leaders of the party and the country.

　　Secondly, the "two layouts" are developed in different dimensions. "Five in One" is the key aspect of China’s modernization, or the level of economic construction, political construction, cultural construction, social construction and ecological civilization. In other words, the construction level in all aspects is the development level of China’s modernization. It can also be said that only by realizing the "five in one" can we dare to say that Socialism with Chinese characteristics’s construction is on the right and broad road.

　　"Four Comprehensiveness" is the overall judgment and planning made by the top leaders of the Party and the country from a strategic perspective based on the current international and domestic political ecology and development status, focusing on the historical mission shouldered by the ruling party, and combining the main contradictions and problems faced. In a sense, it is standing at the intersection of history and times, looking for the general plan of governing the party and the country, and exploring the direction and breakthrough of the country and society. Therefore, as long as we make efforts in several aspects and achieve results, the development goals we have set can be achieved. What needs to be particularly emphasized here is that the "four comprehensiveness" is more personalized than the "five in one", with more vivid efforts and more obvious results.

　　Thirdly, the formation mode and process of "two layouts" are different. The overall layout is gradually formed and enriched by the Party in the process of promoting modernization, based on practical and ideological achievements, thus reflecting the process and height of the Party’s self-improvement. Including the "trinity" (economic construction, political construction and cultural construction) proposed in the report of the 16th National Congress, the "four-in-one" (economic construction, political construction, cultural construction and social construction) proposed in the report of the 17th National Congress, and the "five-in-one" (economic construction, political construction, cultural construction, social construction and ecological civilization construction) proposed in the 18th National Congress. Three party congresses have achieved three leaps.

　　The strategic layout has also gone through a process of gradual enrichment and development, which contains the ruling thoughts and ideas of the top leaders of the party and the country, and follows the law of exploration in practice, exploration in practice, or practice to theory and theory guiding practice, so it can achieve more results. This also enables us to further understand that the supreme leader’s thought of governing the country is rooted in practice, so it is more targeted and instructive.

　　The overall layout of "five in one" and the strategic layout of "four comprehensiveness" are both important categories of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era.

　　Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is the latest and important achievement of the third China of Marxism, which guides China’s road to great power, supports the "community of human destiny" under construction and inspires the development direction of human civilization. It is grand and systematic, which determines that the connotation is very rich and the ideological and theoretical significance is particularly significant.

　　Further analysis along this line of thought shows that Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era guides the Communist Party of China (CPC) to complete a new historical mission. So far, the Communist Party of China (CPC) has undertaken and is undertaking three historical missions, namely, "stand up, get rich and become strong" as clearly stated in the report of the 19th National Congress. The first two missions have been completed or basically completed, or the basic structure and main body construction have been completed. The latter is based on the first two, but it needs a bigger and more difficult breakthrough. Because it involves many fundamental propositions of the times that must be answered.

　　As the supreme leader of the party and the country, the supreme leader undertakes the historical mission of leading the whole party and the people of the whole country to pursue the century-old dream and realize the great rejuvenation of the Chinese nation. At the same time, as the leader of a big country and the highest decision-maker of the world’s second largest economy, he inevitably has to focus on and answer the question of where the world is going. What distinguishes a big country from a small country lies in its international responsibility or the responsibility of leading the world. In this sense, his ideological theory must coordinate the international and domestic situations.

　　We should answer the direction and path choice of human development in thought and theory. Where the world goes is not a natural or inevitable thing. It must be worked hard and won, and the key point is the choice of big countries and their leaders. The classic Marxist writers have long given an answer to what road mankind will take, that is, "Socialism will destroy capitalism and eventually realize communism." This ultimate goal has not changed so far, but the way and path to achieve it must change. Because, at that time, because the proletariat had not yet seized power, or after some countries seized power, the proletarian movement was generally in a weak position, and the political state of the whole world, various factors decided to take the road of violent revolution. This choice was in line with the world political ecology and its requirements at that time, but it had historical limitations. When history comes to the present, China has participated in the formulation of world rules. Since it is an important participant in the formulation of rules, the will can be realized in the game process, and there is no need to resort to violent means. Therefore, standing at the height of the times, General Secretary of the Supreme Leader clearly put forward "jumping out of the Cold War mentality and zero-sum game", emphasizing that "the Chinese dream and the American dream are interlinked", especially establishing the common mission of "building a community of human destiny" and proposing and actively promoting the construction of the Belt and Road. All these are different from "institutional confrontation to the death".It belongs to a new path of civilized development.

　　We should answer China’s current development path theoretically. It is a proposition of the times and a historical proposition that what shortcomings should be made up for the party’s governance or system construction in order to achieve the set goals faster and better. One of the measures to make up for the shortcomings is reform. Our reform has been clearly defined as "neither taking the old road of closed and rigid, nor taking the evil road of changing the flag." At the same time, it is also emphasized that "the great social change in contemporary China is not a master that simply continues our history and culture, a template that simply applies the ideas of classic Marxist writers, a reprint of socialist practice in other countries, or a replica of foreign modernization." This brings a major problem, how to theoretically answer what kind of road we are taking, which determines the system construction and renewal. There is no doubt that we are taking a pioneering road that has never been seen before. Lu Xun said: "There is no road on the ground. If there are more people walking, it will become a road." A truly pioneering road, as a pioneer, must theoretically explain the external performance and essential connotation of its own road, especially the endogenous logic and scientific laws. Only in this way can it provide new choices for countries and nations in the world who want to accelerate their development and maintain their independence. To answer this question well, we must learn from or include the overall layout of "five in one" and the strategic layout of "four comprehensive".

　　Only by deeply understanding and grasping the essential connotation of the theoretical system of the supreme leader’s thoughts on governing the country can we better promote and implement the "five in one" overall layout and the "four comprehensive" strategic layout.

　　Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era was born to meet the needs of the times, concentrating the wisdom of the whole Party. It is a grand ideological and theoretical system, including the overall layout of "five in one" and the strategic layout of "four comprehensive", but not limited to this. To be more accurate, both of them occupy an important position in the whole ideological and theoretical system, and they are indispensable, but not all of them. There are still many important ideas in them. Therefore, we need to master the whole ideological and theoretical system from a higher position, and only in this way can we dare to deepen the overall layout of the "five in one" and the "four comprehensive" strategic layout.

　　On the one hand, the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era was formed and developed at the height of the construction of Marxist political parties and the development direction of human civilization. Wang Huning put forward "four profound understandings" in his speech at the symposium on the publication of the second volume of The Supreme Leader’s Talks on Governing the Country, including "grasping the background of the emergence of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, grasping this important thought profoundly has made great original contributions to the development of Marxism, providing an action guide for realizing the great rejuvenation of the Chinese nation, and pointing out the direction for promoting the construction of a community of human destiny and opening up a better development prospect for mankind".

　　On the other hand, the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era was born out of the Communist Party of China (CPC)’s historical mission, and it was also built and deepened to fulfill the mission. Therefore, not only can we not understand a speech or a certain ideological point of view in isolation, but we can also not understand the "five in one" and "four comprehensive" in isolation. We must comprehensively and systematically understand and grasp the ideological connotation and logical relationship between them, otherwise we may generalize and even split.

　　This involves methodology. Generally speaking, the reason why a generation of leaders undertake the historical mission undertaken by a political party is because they are guided by systematic thought and theory with strict logic and rich endogeneity. Mao Zedong and Deng Xiaoping can undertake the historical mission of "standing up" and "getting rich" because they have formed a scientific ideological and theoretical system, which contains three major elements: political outlook, ideological line and ruling strategy. The party has a political line and leaders have a political view. Mao Zedong’s political view is class struggle, that is, people’s liberation is achieved through class struggle, the ideological line is seeking truth from facts, and the ruling strategy is to grasp revolution to promote production and lead production with revolution. Deng Xiaoping’s political view is peaceful development, that is, according to the development of the times, he jumped out of "taking class struggle as the key link", his ideological line is emancipating the mind, and his ruling strategy is to focus on economic construction and reform and opening up, that is, to stimulate productivity through reform and introduce productivity through opening up.

　　The historical mission undertaken by the supreme leader is to "strengthen", that is, to realize the great rejuvenation of the Chinese nation. What is national rejuvenation? That is, to surpass ourselves and go to the forefront of human civilization to play a leading role, which requires the ability to provide "public goods" to the world. The supreme leader is leading our party to improve this ability, and has provided such products to the world, for example, proposing to build a "community of human destiny"; Advocate "to discuss, build and share ‘ Belt and Road ’ The principle of construction is guided by the Silk Road spirit of peaceful cooperation, openness and tolerance, mutual learning and mutual benefit, and the goal of cooperation is to build a community of destiny and interests "; Established the development concept of "innovation, coordination, green, openness and sharing", and so on.

　　In short, only by comprehensively and profoundly understanding and grasping the thoughts of the Supreme Leader on governing the country, especially the essential connotation and basic characteristics of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, can we better clarify the basic relationship between the various elements or categories, and then effectively promote the "five in one" overall layout and the "four comprehensive" strategic layout.

　　(Author Gong Fangbin is a special researcher at the Beijing Supreme Leader New Era Socialism with Chinese characteristics Thought Research Center)

　　[References]

　　① Supreme Leader: "Decisive victory to build a well-off society in an all-round way and win the great victory of Socialism with Chinese characteristics in the new era — — Report in The 19th National Congress of the Communist Party of China, Xinhuanet, October 27, 2017.

　　"Three months is 8 cm tall!"

　　In 2017, a propaganda by Green Cool High official website made Xiao Shen (a pseudonym) who wanted to grow taller move. He spent 920 yuan to buy three boxes.

　　Xiao Shen, 21 years old, a college student in Chengdu, is 165cm tall. In the two years after he first bought diet pills, he kept buying a variety of health care products, with a total cost of 60 thousand yuan.

　　"In the past two years, I have been taking medicine on time, doing push-ups every day, not smoking or drinking, not eating peppers or coriander, and doing it in full accordance with the words of the development guidance teacher." Xiao Shen said that after eating for two years, he found that his height did not change at all, and he did not grow taller by 1 cm!

　　On July 8, a medical expert on growth and development said in an interview with Chengdu Business Daily-Red Star News that the epiphyseal line of adults is closed, and nothing can grow taller. In the adult world, there is no medicine to increase height.

　　Be bent on growing taller.

　　I took 60,000 yuan of high-altitude medicine for two years.

　　In 2017, Xiao Shen was 19 years old and just entered the university. He was only 165cm tall and wanted to grow taller. He searched Baidu for "ways to increase height" and found a "green, cool and tall" official website. A slogan on the webpage made him quite tempted.

　　"It is official certification and can grow to 8 cm in three months." Xiao Shen said that he wanted to grow to 170cm, and he left his contact information in the dialog box.

　　Soon, the salesperson of Lvkugao added his WeChat, and he spent 920 yuan to buy three boxes of Lvkugao, which lasted for three months, just one course of treatment. In order not to affect the drug effect, the development guidance teacher explained that he should take the medicine within half an hour after meals every day, and do 50 squats and 50 push-ups every day.

　　"It’s just a matter of taking medicine. You can’t smoke or drink, and you can’t eat Chili or coriander." Xiao Shen said that he came from Jiangxi and fell in love with spicy food when he came to Chengdu, but in order to grow taller, he put up with it and did it one by one. A week later, the salesperson asked him if he had any reaction after taking the medicine, such as fever on the soles of his feet and fever on his knees.

　　"Yes, there is. There is a cramp in the knee, like stretching, and there is a fever." Xiao Shen said that he was very happy. Under the sales promotion, he spent another 3,200 yuan to buy stem cell activin.

　　One morning after taking the medicine for a month, he measured his height with a tape measure.

　　"At that time, it was 0.8 cm long." Xiao Shen said that from then on, he was convinced of the salesperson’s words, although it was later confirmed that this 0.8 cm was just a miscalculation or a normal gap in height in the morning and evening. "Later, I asked them why it didn’t last long. They answered me that because I have toxins in my body, I need to detoxify."

　　"Detoxification needs to buy drugs, and protein’s cooperation is better", one cover after another. In the next two years, Xiao Shen transferred 60,000 yuan to these so-called "development instructors" and bought more than a dozen health care products by mail. He followed the instructions, took medicine on time, and took at most a dozen pills at a time. In order to avoid being discovered by his classmates, he took them secretly.

　　Later, the salesmen changed frequently, and everyone made him buy medicine in a different way, but after taking the medicine, his height remained motionless, and he began to have some doubts.

　　"I asked them why they were not tall. They said that the best medicine was given to you. You are in a special situation and there is really no way to make me look down." Xiao Shen said that the consensus of many instructors made him feel that his physique was really different from ordinary people. He still hopes that these height-increasing drugs are real and can help him grow taller.

　　Most of the heightening drugs are health care products.

　　Company: It sells calcium tablets.

　　In October last year, Xiao Shen consulted a lawyer, and finally he was completely sure that what the salesman said was just a set of words. "I was completely cheated. What is depressing is that I really dare not put parsley in these two years." On July 7, the reporter saw Xiao Shen near a university in Shuangliu District. He was a strong man with handsome features and a spirit.

　　I was worried that my classmates would find out that he used two backpacks to pack the heightening drugs tightly, and dumped the bag underground, and it fell all over the floor. The reporter counted a total of more than 30 bottles with more than a dozen varieties, some of which were empty, and some were still left.

　　The reporter looked at the ingredients of "drugs", such as the ingredients of calcium tablets for bones and muscles are edible corn starch, maltodextrin, whole milk powder, etc. The ingredients of small molecular collagen peptide solid beverage are collagen, marine fish oligopeptide powder, etc. Beibei Gaole ingredients are dried tangerine peel, malt, calcium gluconate, vitamins, etc. Most of them belong to health care products, and their function is to enhance immunity. The WeChat transfer record displayed by Xiao Shen shows that on November 24, 2017 alone, he transferred a total of 32,000 yuan to the teacher named "Teacher Bai, the development guidance teacher".

　　"At that time, she told me not to transfer more at once, but to transfer separately. Every time they said that it was the last payment and there was no need for any fees, and then they repeated these words." Xiao Shen said that in October last year, he stopped buying and taking medicine and began to collect evidence to find a lawyer to sue. But the funny thing is that up to now, Xiao Shen doesn’t know which company the person who sells health care products to him belongs to.

　　On July 8, according to more than a dozen calls provided by Xiao Shen, the reporter dialed a landline, and confirmed to the reporter that they were Guangzhou Jianchang Biotechnology Development Co., Ltd., and the name of the merchant receiving Xiao Shen WeChat also indicated that it was this company, and the national industrial and commercial information inquiry, this company has been cancelled.

　　"Xiao Shen’s medicines are all sold to him by us, and his situation is really special." The staff member said. Subsequently, Mr. Qiu, who claimed to be the head of the company’s growth and development, responded to the reporter that at that time, the company did a genetic test for Xiao Shen, which showed that his bone nutrition was not enough and he needed to supplement calcium tablets.

　　"At that time, we told him that this is the same as calcium tablets. His bones feel sour and need to be supplemented with calcium tablets. What we sell is calcium tablets, and the instructor also said that he has grown three or four centimeters, but he has not grown behind, which has not achieved the expected effect." Mr. Qiu said that if Xiao Shen wants a refund, he can negotiate.

　　Expert:

　　It doesn’t matter what height-increasing drugs adults take.

　　For adults with closed epiphyseal lines, are there any effective height-increasing drugs in the world?

　　Luo Lei, director and associate professor of the Department of Orthopedics and Trauma of the Affiliated Hospital of Chengdu Institute of Physical Education, said that when people become adults, the epiphyseal line is closed, and their height stops growing. The age when girls close the epiphyseal line is 17 to 18 years old, and boys are slightly later, ranging from 18 to 20 years old. He said: "In the world of adults, there is no height-increasing drug."

　　"Anyone who has studied pharmacology knows that drugs have little effect on height." Luo Lei said that a person’s height is mainly related to congenital inheritance, and the acquired nutritional status and exercise degree can also affect his height. In real life, we can see that some children are much taller than their parents, and some can grow taller at the age of 20. "But this probability is very low."

　　Xiong Youhua, dean of Chengdu Southwest Children’s Hospital, also said: "The epiphyseal line has been closed and the height no longer grows."

　　"Adults will not grow up no matter what they eat, and the health care products sold outside are useless." Xiong Youhua said that height is 70% determined by heredity and 30% by acquired factors, including exercise, nutritional status, sleep and so on. "If a child is taller than his parents, acquired factors play a big role."

　　Chengdu Business Daily-Red Star Journalist Zhong Meilan

In the luxury camp of the automobile industry, Audi has always occupied a place with its unique design and excellent performance. With the wonderful appearance of the new generation Audi A5L, we can see another bold attempt of Audi in the luxury mid-size car market. This is not only a simple product update, but also a profound insight and accurate layout of Audi’s luxury car market in the future.

Let’s start with the design.

The new Audi A5L inherits the design language of Audi family, but on this basis, it pays more attention to showing the sense of movement, and at the same time, it also presents the characteristics of youthfulness.

The front face of the car adopts a more sporty honeycomb air intake net, and the long and narrow matrix lights on both sides make the whole car look more aggressive.

The embellishment of the side of the car body, semi-hidden door handles and red brake calipers not only enhances the sense of technology, but also adds a sporty atmosphere.

The design of the frameless door is a highlight of the coupe, which is beautiful and full of movement.

In terms of size, the length of the new Audi A5L has increased to 4902mm and the wheelbase has been extended to 2,965 mm.. Compared with competing products, it has obvious advantages. After such changes, the new Audi A5L is more conspicuous in the length of the car body and the internal space, bringing passengers a more spacious and comfortable feeling.

This size not only leads in data, but also brings consumers a great luxury experience in sense.

In the rear part, the new car has been upgraded to a penetrating taillight group. The application of the second generation digital OLED technology provides 8 kinds of personalized signature light signs, and the display effect is fantastic.

In terms of interiors, the new Audi A5L also spared no effort. The floating curved double screen, the entertainment screen on the front side of the co-driver, and the brand-new double-flat-bottomed touch steering wheel all make the sports elements burst. The decoration of black piano paint further enhances the texture of the car. In terms of intelligent driving, the new car matches the L2++ level unmanned intelligent driving assistance system, which shows Audi’s in-depth exploration in the field of intelligence.

In terms of power, the new A5L is equipped with the fifth-generation EA8882.0TFSI engine, and comes standard with a 48V light mixing system, which is divided into high and low power adjustment versions, and is also equipped with a quattro four-wheel drive system. This power combination not only ensures the smoothness of daily driving, but also satisfies consumers’ pursuit of driving pleasure.

The new Audi A5L is officially unveiled. It is the successor and the new strategy of Audi brand in the field of luxury medium-sized cars. This car strives to attract consumers’ attention through more luxurious configuration, more spacious and comfortable space and more advanced technology. For young users, this car is likely to become their first choice, mainly because of its unique design, outstanding brand influence and strong product strength.

Generally speaking, the new Audi A5L has added new advantages for Audi to compete in the luxury mid-size car market with its unique design, exquisite interior, strong power and leading technology configuration. It shows Audi’s profound understanding of the future luxury car market, and also embodies the brand’s spirit of pursuing innovation and breakthrough. After the official listing in 2025, the new Audi A5L will become an important highlight of the luxury car market. With these characteristics, the new Audi A5L has emerged in the market and consolidated the brand image of Audi. With excellent design concept and advanced technology, this model will surely attract the attention of many consumers. At the same time, Audi continues to invest in R&D and innovation to ensure that each model can meet or even exceed customer expectations. Therefore, when the new Audi A5L is unveiled in 2025, it will undoubtedly become a bright star in the luxury car field.

In terms of modeling design, it basically continues the previous family-style overall modeling style. The car gas field continues the family design concept, and the shape of the front of the car is very domineering. The design of the sharp headlights on both sides and the internal light groups are patchy and bright. The side waistline that rises on the side creates a sense of readiness, which looks very sporty and helps to highlight the shape of Touang. The shape of the rear of the new car is very simple, with a tendency to protrude backwards, which is very playful, and the penetrating taillights of the new car are even more shocking.

When you come to the interior of the car, the design of the interior of Tourang gives people the feeling that it is simple and atmospheric. The new car is also equipped with Volkswagen’s latest three-piece style, with shift paddles, which is very fun to drive. The center console is made of plastic and leather, and the materials and workmanship look quite satisfactory. It is equipped with an 8.0-inch central control LCD screen, which shows clearly and the design is relatively standard in all departments. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. The front and rear seats are relatively comfortable and can hold the family firmly.

The length, width and height are 5052×1989×1773mm respectively, and the wheelbase has reached 2980 mm. In the same class, the wheelbase of Touran ranks 56th. Touron 530 V6 four-wheel drive respects the flagship version of the skylight, which provides a wider view, can create a better visual environment and good sensitivity for the rear passengers, and increase the light intake for the whole vehicle. Among the models of the same price and class, the trunk volume of Tourang ranks 16th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Touran is equipped with a 2.5 engine with a maximum output of 220kW and a maximum torque of 500Nm. It will definitely bring unforgettable control charm. Touran’s official measured zero-acceleration score is 7.2S, ranking 158th among SUV models with more than 800,000.

Touran’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

The former phrase "Far ahead" can be said to have gained a lot of attention and traffic for Huawei Yu Chengdong, but it is also this phrase "Far ahead" that has made Yu Chengdong the target of public criticism in the marketing circle, and even more, it has been "forbidden" for allegedly violating the advertising law.

Although Mr. Yu repeatedly publicly denied the rumor that he was banned from being "far ahead" once, and said that because "those four words" were called rotten by everyone, Mr. Yu was unwilling to say it, and there was no fine. Ren Zhengfei, founder of Netcom Huawei, forbids Yu Chengdong to use "far ahead", and every time he mentions "far ahead", he will be fined 10,000 yuan. In this regard, Yu Chengdong has responded that it is a rumor.

Yu chengdong’s new term "generational leadership"

On September 10th this year, at Huawei’s autumn new product launch conference, Yu Chengdong, the chairman of Huawei BG Terminal, once again released his words: "Unmodestly speaking, Huawei’s ADS3.0 intelligent driving system is the most powerful and safest intelligent driving system in the world at present after comprehensive evaluation, and it is the" generational leading ","generational leading "and the world’s strongest and safest new words and extreme words once again put Yu Chengdong on suspicion.

According to the introduction of professional legal practitioners, China’s advertising law aims to curb the excessive propaganda behavior of enterprises, explicitly prohibit the use of extreme words such as "most" in advertisements, and highlight its own products by belittling its opponents. This regulation sets strict requirements on the authenticity, legality and integrity of advertising content, and ensures that advertisements will not mislead consumers, which is its core principle. However, Yu Chengdong’s previous expressions, such as "far ahead", are controversial because they touch the extreme vocabulary boundary of advertising law. To this end, he once chose "far beyond" as an alternative, in order to better meet the requirements of laws and regulations.

However, in the recent introduction of smart driving, Yu Chengdong once again adopted new limit expressions, such as "leading by generations" and "the best in the world". These words can easily be regarded as excessive exaggeration, which goes against the basic principles of advertising law. As a leading enterprise in the world, Huawei’s brand image and reputation are undoubtedly crucial. Therefore, when promoting products, Huawei should pay more attention to the authenticity and integrity of advertisements and avoid using false or misleading advertising terms that may mislead consumers.

At the same time, Huawei also needs to further strengthen the internal audit and management mechanism to ensure the compliance and integrity of advertising content, so as to safeguard its brand image and consumer rights. Although from the marketing effect, expressions such as "far ahead" and "the best in the world" have really attracted a lot of attention and achieved the purpose of gaining traffic, there are still defects in compliance. To sum up, although Yu Chengdong’s marketing strategy has achieved remarkable results in attracting attention, Huawei still needs to balance the relationship between marketing effect and advertising compliance to ensure the authenticity and integrity of advertising content, so as to maintain its long-term brand image and consumer trust.

Technological innovation behind "generational leadership"

Since Yu Chengdong put the word "far ahead" on fire, in fact, many business owners are following suit. For example, Lei Jun also used the word "far ahead" to make fun at his press conference. Objectively speaking, neither "far ahead" nor "leading by generations" can be used casually. If there is no matching technical strength, it is an exaggerated fraud.

Although Yu Chengdong was nicknamed "Yu Dazui" because he often made exaggerated remarks, most of his "big talk" came true according to the subsequent actual results. This style of doing things makes many users think that his remarks are not pure bragging, but based on objective facts. Although there are many exaggerated elements in them, they are not much different from the facts on the whole.

In the field of intelligent driving, the advent of Huawei ADS2.0 indicates that Huawei has become a leader in this field in China, and this position has been widely recognized by the industry. So far, no car company executives dare to claim to surpass Huawei in intelligent driving, and at most they just claim that they are also in the first echelon.

Judging from the actual performance, Huawei’s smart driving has a far greater presence on the Internet than other brands, which can be seen from the smart driving experience video and the small video of hedging that car owners spontaneously share. Huawei ADS2.0 is indeed in the leading position in China, and the launch of ADS3.0 has significantly improved the processing ability of complex scenes, and the driving experience is smoother, which has made significant progress compared with ADS2.0.

While other car companies are still trying to catch up with ADS2.0, Yu Chengdong claims that ADS3.0 has achieved "generational leadership". Although it is boastful, this statement is not entirely groundless. For competitors, if we despise Yu Chengdong’s remarks, it may be the moment when they face a crisis. Huawei is famous for its R&D strength. Once it has established its leading position, it will continue to increase its investment and expand its advantages, which is exactly what makes Huawei a "long-distance runner". Therefore, although Yu Chengdong’s remarks are exaggerated, the strength of Huawei in the field of intelligent driving reflected behind it cannot be underestimated.

After receiving an offer of 13 billion yuan from Gree Electric, Yinlong New Energy became the focus of market pursuit and discussion. The "Securities Daily" reporter also went to the Yinlong New Energy Automobile Factory in Wu ‘an City, Hebei Province to find out.

In Yinlong New Energy Industrial Park, the reporter saw that the brand-new factory had just been completed, and the robot’s arm was waving in the factory, and there were staff operating the machine from time to time. A person in charge of Yinlong New Energy said: "This is the world’s largest lithium titanate material and battery production base, which integrates a fully automatic, efficient and industrialized new energy automobile industry chain."

After Gree announced that it would spend 10 billion yuan to acquire Yinlong New Energy, the acquisition disclosed by Gree and the technical path and valuation of Yinlong New Energy were widely discussed in the market. In this regard, Wei Yincang, chairman of Yinlong Group, said in an interview: "The company’s orders are growing rapidly. In this year and next year, the company will usher in high sales growth, and the valuation underestimation does not exist."

Dong Mingzhu, the chairman of Gree Electric, revealed that his plan is to make Gree March towards the goal of a 200 billion yuan enterprise through acquisition.

Take the lithium titanate route alone and expand at a high speed within one year

In a brand-new factory in Yinlong, the reporter of Securities Daily noticed that the sign "It has been put into production for 20 days" was posted on the wall.

A worker told the reporter: "This factory has only been put into production for about 20 days. It is expanded on the original basis. At the same time, new technologies are introduced. The production of the factory is extended in the upstream of new energy vehicles, and the materials of batteries are produced at the same time."

On the occasion of the large-scale development of new energy vehicles, most domestic manufacturers chose the technical route of Ferrous lithium phosphate, while foreign brands such as Samsung chose lithium ternary. In the choice of different technical routes of batteries, Yinlong New Energy did not choose the conventional route in the market, but embarked on the road of independent research and development of lithium titanate.

A considerable part of the newly-built workshops of Yinlong New Energy that the reporter saw are producing lithium titanate batteries. At present, Yinlong plans to expand the production line of lithium titanate batteries on a large scale. According to the plan, it wants to build a closed cycle industrial chain strategic layout of new energy vehicle powertrain and vehicle R&D, production and sales with the unique lithium titanate technology as the core.

However, this battery technology is still under discussion in the market, and the market has different opinions on its advantages and disadvantages.

According to the relevant person of Yinlong New Energy, although the energy density of lithium titanate is lower than that of Ferrous lithium phosphate and ternary lithium in theory, Yinlong has improved the energy density of lithium titanate battery by 40% through continuous research and development in the past three years, and still maintained the characteristics of 6-minute fast charging and 30-year cycle life.

With the support of relevant national policies, the broad prospects of new energy vehicles have made Yinlong New Energy taste the sweetness and accelerated the pace of expanding production capacity.

The reporter learned from many sources that in the past year, Yinlong’s factory is expanding rapidly, and its production capacity will be greatly improved through these new factories. In these days when the news of Gree’s acquisition of Yinlong came out, Yinlong expanded faster.

According to official data, Yinlong New Energy sold a total of 1,844 buses from January to August this year. From the overall sales situation of the industry, Yinlong New Energy ranked seventh in the industry in the first eight months, with a very rapid growth. Wei Yincang revealed that Yinlong New Energy Commercial Vehicle currently has an annual production capacity of 10,000 vehicles, which will reach 30,000 vehicles next year and 100,000 vehicles in 2020, and will also promote the production and manufacturing of passenger cars.

Regardless of the acquisition result of Gree, the large-scale construction investment of Yinlong New Energy is emerging. This time, Yinlong New Energy announced a number of major events, including the completion and commissioning of the fourth generation of high-energy-density lithium titanate nanomaterials and the fourth generation of high-energy battery, the completion and commissioning of fast-charging buses and logistics vehicles, the foundation stone laying of the fourth phase of Austrian Titanium and the inauguration of the Austrian Titanium Nanomaterials Research Institute.

"The peak of orders for new energy vehicles is in the second half of the year. At present, the company has received a large number of orders, but most of them are complete vehicles. There are few orders for batteries. At present, the batteries we produce will be supplied to our own vehicles first, and we will only consider selling them to the outside world after meeting the needs of our own vehicles. The batteries are in a state of sales exceeding supply. The production capacity of our batteries is still expanding. " Insiders of Yinlong New Energy told reporters.

He told reporters that at present, Yinlong new energy vehicles are mainly supplied to Beijing, Handan, Zhuhai and other cities. This year, they have entered Shenzhen, Anhui and other places, and there is a special sightseeing line in Beijing that uses pure electric double-decker sightseeing buses produced by Yinlong. "At present, the demand in the Beijing market is constantly expanding."

Wei Yincang said that the company plans to invest about 35 billion yuan in the next five years, complete about 650,000 new energy vehicles, achieve energy storage of more than 1500MWH, and the total output of power batteries exceeds 4 billion ampere hours. The total output of lithium titanate materials reaches 42,300 tons, and the output of charging stations is nearly 15,000 units.

Li Yuheng, a researcher of China Investment Consulting’s new energy vehicle industry chain, said: "At present, many domestic new energy vehicle manufacturers are looking for financial support, and Gree, with abundant capital flow, is a good partner. Gree Electric is currently the world’s largest specialized air-conditioning enterprise integrating R&D, production, sales and service. In order to increase revenue, Gree began to enter the new energy vehicle market. New energy vehicles have become the development direction of the future automobile market. Coupled with the government’s strong subsidies for new energy vehicles, Gree’s willingness to choose to transform into new energy coincides with Yinlong’s expansion needs. "

Accelerate the extension of upstream and downstream Gree wants to swallow the whole industrial chain.

After investigation, the reporter found that the opposite of the reporter’s factory is the assembly workshop of Yinlong new energy vehicle, and Yinlong also has a vehicle production and assembly workshop in Shijiazhuang. In other words, just in this production base in Handan, Yinlong New Energy can completely produce and deliver vehicles from material production and processing to vehicle assembly. This base covers almost the entire industrial chain of Yinlong New Energy Vehicles.

After Gree acquires Yinlong New Energy, it will control the whole industrial chain of new energy vehicles.

The reporter learned that Handan New Energy Automobile Industrial Park is part of the national strategic layout of Yinlong New Energy, and after the acquisition of Gree, Yinlong New Energy will continue to expand to meet the production of complete vehicles.

Yinlong New Energy said that in the future, Yinlong New Energy plans to build Chengdu New Energy Industrial Park in Southwest China and Lanzhou New Energy Industrial Park in Northwest China. After being acquired by Gree, Yinlong New Energy will continue to exert its strength in technology research and innovation in the future.

In the expansion of Yinlong New Energy Handan Industrial Park, the upstream and downstream production of new energy vehicles has been promoted to the first place, and Yinlong is accelerating the expansion of battery materials and charging piles.

Is it worthwhile to spend 10 billion yuan to buy?

After Gree announced that it would spend 10 billion yuan to acquire Yinlong New Energy, the acquisition disclosed by Gree triggered a heated discussion in the market, and the technical path and valuation of Yinlong New Energy were also widely discussed in the industry, with different views.

Some insiders believe that the suitability of lithium titanate battery technology selected by Yinlong New Energy needs to be verified. At present, lithium titanate has the weakness of low energy density and instability. However, some insiders have raised doubts about the high valuation of Yinlong New Energy in the acquisition of Gree.

Wei Yincang responded by saying: "There is a reason why Yinlong spent ten years paying 10 billion yuan in tuition fees to choose the lithium titanate route." He does not deny that Yinlong’s lithium titanate battery has the weakness of low energy density compared with other technologies such as lithium iron phosphate battery, but its advantages of wide temperature resistance, high safety, long life and fast charging and discharging speed deserve more attention. However, he said that according to relevant statistics, the average daily driving distance of passenger cars is about 50 kilometers, and about 90% of passenger cars are not used for long-distance operation.

Regarding the question that the market questioned the overvaluation of the acquisition, Wei Yincang said that the company is expected to achieve high sales growth this year and next year, and the company is not worried about this issue, because orders are already increasing rapidly.

"We hope that through the acquisition, more enterprises of 100 to 200 billion yuan will be born in China." Regarding the acquisition target, Dong Mingzhu, chairman of Gree Electric, said.

When it comes to Skyworth Automobile, many people must be unfamiliar with it. Yes, it is Skyworth, which produces TV sets, and Skyworth Automobile belong to Skyworth Group. The predecessor of this car brand is Kaiwo New Energy. In 2021, Skyworth Group transferred the trademark to Kaiwo New Energy and officially launched Skyworth Automobile. Although it is not well-known, Skyworth Automobile has launched new energy models such as Skyworth HT-i, among which Skyworth EV6 Zhenyao Edition was officially launched recently.

The new car has only one configuration model, and the official guide price is 259,800 yuan. Although it is a new model, the Zhenyao version can be regarded as a replacement model for the 2023 EV6 elite version, focusing on "410km battery life and 12.8-inch central control screen". However, at the moment of this inner roll, buying a medium-sized pure electric with a battery life of 410km at the price of 259,800 yuan is still a very niche brand, and it is very difficult to think about it.

In terms of appearance, the new car is basically the same as the old EV6, and the overall body shape is relatively simple. The front face adopts a closed design, and the middle is equipped with a carbon fiber grille decoration, which forms a through shape with the headlights on both sides. In addition, Skyworth EV6 provides, and also designs a T-shaped LED daytime running light, which is a bit like Volvo’s Quake.

In terms of size, Skyworth EV6 is positioned as medium-sized, with a body length, width and height of 4720/1908/1696mm, a wheelbase of 2800mm, and a trunk volume of 467-1141L. The old and new models have not changed. This size level is at the entry level in the medium-sized, and the interior space performance is not excellent, but it can still be handled for daily household use.

In the interior part, the style of Skyworth EV6 is relatively simple. The center console integrates a through grille to integrate the air conditioner into the trend. Under the top model, there is also an ambient light strip embedded, which extends to the left and right of the door interior panel, adding a sense of style and technology. However, the Zhenyao version is not equipped with an in-car ambient light, which is a bit surprising.

In terms of configuration, the new car is equipped with a 12.3-inch LCD instrument, the size of the central control screen has also been upgraded from 8 inches to 12.8 inches, and it is also equipped with standard, rear parking radar, keyless start, automatic air conditioning, rear air conditioning trend, leather woven mixed and matched seats, electric trunk with memory, etc. Although it is relatively rich, there are not many bright spots, and there is no L2-level driving auxiliary feature that is more popular nowadays.

In terms of power, the new car is equipped with a front single motor with a maximum power of 150kW, a peak torque of 320Nm, a zero-hundred acceleration time of 7.7 seconds, and a maximum speed of 150km/h. In terms of battery life, the car is equipped with a capacity of 51.92kWh, and the CLTC pure electric battery life is 410km. Overall, the performance is average. It is not difficult to win a good share in this fiercely competitive market. Battery life is 410km + 12.8-inch central control screen, Skyworth EV6 Zhenyao version is listed, selling for 259,800 yuan

　　Huawei managing director, end point BG chairperson, intelligent car solutions BU chairperson Yu Chengdong said, intelligent R7 will open on September 24th. Hongmeng Zhixing sales revealed that the new car has a total of 3 versions, the pre-sale price 268,000, the estimated low price is 249,800 yuan, booking users can enjoy 3,000 yuan cash discount (2000 yuan to 5000 yuan).

　　Zhijie R7 series comes standard with CDC continuous variable damping shock absorber + air suspension, using 800V high-voltage silicon carbide, optional lidar, HUAWEI ADS 3.0, 100kWh Ningde era battery, etc., with a maximum cruising range of 802km.

　

　

　

　

　　Zhijie R7 Pro is an optional zero-gravity seat and technology smart enjoyment package, including co-pilot zero-gravity seat, main driver shoulder pillow audio, main driver seat massage, rear seat ventilation/heating/massage, rear star touch black belt, cold and temperature dual-purpose refrigerator.

　　The new car is equipped with 12.3-inch pilot screen, thermal insulation/privacy glass, "Silk Cloud Sofa", large model Xiaoyi language assistant and HUAWEI MagLink, etc. The front trunk supports electric suction, and the trunk volume is 837L, which adopts three-zone layering.

　

　　The R7 Pro adopts the HUAWEI ADS basic version of smart driving (without lidar), the maximum power of the motor is 215kW, matching 82kWh ternary lithium battery, and the cruising range is 667km; the R7 Max upgrades the HUAWEI ADS 3.0 high-end smart driving (with lidar), providing 82kWh or 100kWh ternary lithium battery, and the maximum cruising range is 802km. The R7 Ultra upgrades the dual-motor four-wheel drive on the basis of the Max version, with a standard 100kWh battery, and the comprehensive power is increased to 365kW.