[car home Information] On February 27th, 2023, LI announced its financial reports for the fourth quarter and the whole year of 2022, with both revenue and delivery reaching record highs. At the same time, Ideal announced that it will challenge all luxury SUV markets in the price range of 300,000 yuan to 500,000 yuan to win 20% market share this year.

　　Specifically, the ideal revenue in the fourth quarter was 17.65 billion yuan, a year-on-year increase of 66.2%; The quarterly delivery volume reached 46,319 vehicles, a year-on-year increase of 31.5%. The annual revenue was 45.29 billion yuan, a year-on-year increase of 67.7%; 133,246 vehicles were delivered throughout the year, a year-on-year increase of 47.2%. In addition, LI’s gross profit margin returned to health in the fourth quarter, reaching 20.2%, and the gross profit margin for the whole year reached 19.4%. Under the background of continuously increasing investment in R&D and capability, by the end of the fourth quarter, LI’s cash reserves reached 58.45 billion yuan.

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　　This financial report shows that LI’s operating profit (excluding equity incentives) in the fourth quarter exceeded 500 million yuan, reaching 568.7 million yuan, with an operating profit margin of 3.2%. In addition, the net profit in the fourth quarter was 265.3 million yuan, and the quarterly free cash flow was 3.26 billion yuan. At the same time, LI insists that more than 10% R&D investment is used to support the long-term self-developed technology development of enterprises. In the fourth quarter, LI’s R&D expenditure was 2.07 billion yuan, accounting for 11.7%. From the perspective of the whole year, the R&D expenditure in 2022 was 6.78 billion yuan, accounting for 15.0% of the annual expenditure, which doubled the R&D investment expenditure in 2021 and increased by 106.3% year-on-year. In addition, LI’s sales, general and management expenses in the fourth quarter were 1.63 billion yuan, accounting for 9.2% of the quarterly expenses.

　　Based on this, LI has given a new prospect for 2023. This year, it will challenge all luxury SUV markets in the price range of 300,000 yuan to 500,000 yuan to win 20% market share. It is estimated that the delivery volume in the first quarter will be between 52,000 and 55,000, with a year-on-year increase of 64.0% to 73.4%. The total income is expected to be 17.45 billion yuan to 18.45 billion yuan, up 82.5% to 93.0% year-on-year.

　　　As of January 31, 2023, LI has 296 retail centers nationwide, covering 123 cities; There are 320 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities. The ideal sales expenses in 2022 have been lower than the R&D expenses. In 2023, we will continue to improve the proportion of sales expenses to revenue.

　　LI implements modular management of the supply chain. While maintaining close and mutually beneficial cooperation with suppliers, it also actively strengthens the self-research and self-production of core categories related to the product strength of smart electric vehicles and the vertical integration of the industrial chain, thus achieving a good balance between upstream cost and risk control. In the past three years, Ideal has begun to build its own core components such as range extender and electric drive assembly to ensure the stability of quality and supply. (Compile/car home Duandi)

Reporter Zhang Aili reports: Today (25th), the 16th Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") closed, and the ten-day exhibition attracted 690,000 visitors. The auto show focuses on the integrated development of electrification, intelligence and networking, looks forward to a new era of continuous changes in travel modes caused by new technologies such as electric drive, artificial intelligence and mobile internet, and shows the beautiful vision of human beings for future car life in the new era of technological change.

Seven-seat cars have attracted much attention.

On the day of the closing ceremony, the auto show was still popular, and at around 12 noon, the crowds still lined up. The reporter saw that it coincided with the weekend, and many families went into battle together. Especially with the liberalization of the two-child policy, seven SUV and MPV models were more favored by consumers, and some parents took their children to the auto show to have a real car experience.

As a large-scale comprehensive international automobile exhibition, Guangzhou Auto Show attracted the attention of global automobile enterprises. The total scale of this year’s Guangzhou Auto Show reached 240,000 square meters, and the total number of cars exhibited reached 1,085, including 48 first cars in the world, 6 first cars from multinational companies and 28 concept cars. On the day of Media Day, 84 press conferences were held, and 9,971 journalists from 2,473 domestic and foreign media participated in the coverage of the exhibition.

As the release stage of car companies’ strategic planning for the next year, the intelligent network connection is very popular at the just-concluded Guangzhou Auto Show in 2018. Almost all independent brands take car interaction and intelligent network connection as their main features, and this trend has even extended to models below 100,000 yuan.

New energy vehicles become a new kinetic energy for the growth of the automobile market.

It is worth noting that the new energy vehicle technology represented by electric vehicles has been widely recognized by the automobile industry. The data shows that in October 2018, the domestic new energy vehicle market sold 138,000 vehicles, an increase of 51%; From January to October, it sold 860,000 vehicles, with an increase of 75.6%; It is expected to exceed 1 million vehicles in the whole year, and the sales volume will reach more than 50% in the world. New energy smart cars have gone through the initial stage of development. With the continuous support of national policies, continuous technological breakthroughs and gradual improvement of the industrial chain, they are welcoming a new round of explosive growth, and will become the new kinetic energy for the transformation and upgrading of China’s automobile industry.

The above trend is reflected in the booth layout of this Guangzhou Auto Show and the number of new energy vehicles on display. According to the organizing committee, at this auto show, 150 new energy vehicles were exhibited by participating auto companies at home and abroad, including 44 from foreign companies. The exhibition attracted mainstream electric vehicle companies at home and abroad, such as Tesla, BMW, GAC, FAW and BYD.

The reporter also learned from the organizing committee that the 17th Guangzhou International Automobile Exhibition will be held in the exhibition hall of China Import and Export Fair from November 22nd to December 1st, 2019 (November 22nd is media day).

Dong Lu bombarded the Football Association and campus football because the Ministry of Education invested tens of billions of dollars to build a football field. However, what fans can remember is only the pictures of children holding football in their hands and doing football exercises. Then, why is the money spent, and our campus football is far from that of Japan?

There are two reasons for this. The first one is that parents don’t support it. Why do I let my children play football? Revitalize China Football? Sorry, parents don’t have this obligation. Therefore, the football fields in most schools are empty and only used by football teams organized by schools. Can’t solve the problem of why parents should support their children to play football. No matter how much money the Ministry of Education spends, it can’t promote the development of campus football.

The second reason is the assessment mechanism. The Ministry of Education has spent money, and it is necessary to see the effect. However, if parents don’t support it, the school should find ways to make achievements, let children do football exercises with football, which is safe and there are many children participating in activities, so football exercises have become the first choice of the school. From the school’s point of view, I have met all the assessment standards recommended by the Ministry of Education. What’s wrong with me?

To sum up, the core of promoting campus football is to solve the following core problem, why parents support their children to play football. Just like a fan I met who often swore at the Football Association, he said that the Football Association did not act, the players did not work hard, and the club only saw the immediate interests. However, his children have to go to college, so all the hopes of China’s football are on other people’s children.

Hi, this is a ride,

A fashionista who focuses on dressing up and exclusive to your beauty!

Speaking of it, it is not unusual to match autumn and winter. After all, a treasure has been put on new autumn clothes in August. However, there are still many girls who don’t know.How to match autumn and winter.

There should be a few girls who have this kind of trouble, so the intimate ride will help you plant grass again today. 27 kinds of fashion combinations with completely different shapes make it easy for you to capture the inspiration of wearing, and "copying" is also feasible.

In fact, many girls think that dressing collocation is too complicated, and dressing collocation is not too complicated. If it is too complicated, it will make the collocation modeling fall into a messy state.

So it’s betterSimplify complexityUse simple design to interpret the "pure" fashion sense. Solid colors are easier to control than contrast colors, and basic models are simpler and more practical than popular models.

Take the fashion models in the fashion circle for example, their collocation styles are generally simple, such as those in Liu Wen and He Sui."grounding gas"Matching is good-looking and temperament.

So we can learn this simple theory and method, and use basic collocation to enhance our sense of advanced. Of course, the advantage of this collocation is that it is very simple, and it is easy to learn. Even with Xiaobai, it can be easily controlled.

In the simple collocation of autumn and winter, I prefer it.Windbreaker coat. The color matching of khaki is low-key and versatile, which is very suitable for our skin color. Moreover, khaki is also very suitable for the autumn atmosphere, and it feels like a maple leaf when you wear it.

Retro and advanced color matching makes khaki look good and versatile, no matter what style you want to interpret.

Although I just introduced the windbreaker jacket to you, now I have brought another fashion skill, the formula of upper short and lower long, although it is completely opposite to the collocation concept of windbreaker jacket.

But it is equally fashionable, because the coat is shorter, so it is more "energetic" to wear, and it feels very heroic, just when walking.Walk with the windThe effect.

However, the top is short and the bottom is long, which can also be understood as short-sleeved trousers. The short-sleeved trousers show a high waistline, and you can have a neat feeling without special wearing skills.

The short+long cut can also bring a special layering, so it looks fashionable. Especially forLittle girlGenerally speaking, this kind of collocation can also be full of height and easy to have long legs.

In autumn and winter collocation, trousers are more practical than cropped trousers, and the straight version is more practical than feet trousers, which can cover the meat and keep warm easily.

Therefore, the choice of clothes is very simple, just need straight trousers, with short tops is fashionable and slim, no need for high heels,You can easily play autumn fashion with simple flat shoes..

In a set of collocation, there must be a central point, which can also be a bright spot. The key to this kind of concentration is not only the fashionable guarantee, but also the prominent focus.

becauseThe highlight determines the focus of the line of sight.So where you are is the key. For autumn and winter collocation, the eye-catching point can be placed on the head, and a knitted hat is fashionable and wears long legs.

They are all long coats with straight pants, but the three combinations have different effects, which is the reason why the highlights are in different positions.

For example, the shape with sunglasses is obviously much higher. For another example, using a turtleneck as an eye-catching point can make the collocation more colorful.Hierarchical feeling.

Therefore, autumn and winter seasons are more suitable for matching knitted hats and scarves.High effect, and can enrich the shape, kill two birds with one stone.

It can be seen that collocation is really simple, and autumn and winter collocation can be easily obtained. The matching skills of "simplifying the complex", "short on the top and long on the bottom" and "eye-catching highlights" can all solve the problem of not wearing it. So don’t worry about unnecessary problems, just act quickly if you want to be beautiful.

I am a hitchhiker. If you are confused, you can write to me privately. You are also welcome to leave a message for discussion! Learn to wear it with the ride, and we will become better and more beautiful people together!

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