爱上海419论坛-阿拉上海后花园419-夜上海最新论坛社区-上海品茶工作室

1905 movie network news A few days ago, I specially wore a Xinjiang cotton when attending the event. In the interview, the host asked Ceng Li what he thought of the title of 200-year-old beauty in Chinese opera. Ceng Li said with high emotional intelligence: "It’s not as good as Xinjiang cotton in my hand." I also posted a photo of myself wearing Xinjiang cotton on Weibo, with the caption "I love my China cotton and I support Xinjiang cotton". Who wouldn’t love such a beautiful woman with a high emotional intelligence and a good outlook on the third year? Give Ceng Li a compliment.

In addition to Ceng Li, there are many star artists who express their support for Xinjiang cotton in their own way: directly removing the products of the enterprises involved, and going to Xinjiang to bring goods to Xinjiang cotton live broadcast; Teachers write poems to support Xinjiang cotton. However, because of Xinjiang cotton, a series of events with high attention and influence have been triggered. The most striking thing is that many brand spokespersons have issued statements of understanding with these brands that don’t respect our country.

"The attitude of artists in China actually represents our own attitude. In the face of this choice of right and wrong, each of us in China is actually with the country, and in this matter, we can see that artists, as far as our artists are concerned, have actually promoted the sustained attention of ordinary people to this matter, so it has formed a joint force of the whole country." Dr Diao Jinuo, a civil scholar from Tsinghua University who was a guest in "The Movie", also spoke highly of the decisiveness of these famous artists.

These domineering star artists really make us feel relieved and happy, but when the incident is fermented, we can’t help but worry that these star artists will be asked for high liquidated damages by these brands. Therefore, we invited the director of Beijing Taoan Law Firm, the chief legal adviser of the Actor Brokers Committee of China Performance Industry Association, and lawyer Wang Jun to answer our questions.

"If the brand violates China’s national interests, sovereign interests and political stance, the artist can of course put forward a unilateral right to terminate the contract based on the terms of the contract without any liability for compensation, and may even pursue the corresponding legal responsibility from the brand based on this clause."

I hope that our artists will not suffer losses because of the evil deeds of these brands, and I hope that our artists will keep their eyes open when endorsing brands in the future, and be careful, careful and careful in the terms of the contract! As an artist, we also need to protect our own vital interests, and we must be more careful when conducting commercial endorsement activities. Today’s Film Review also invited Mr. Zhang Zhipeng, Secretary General of the Advertising Spokesperson Committee of China Advertising Association, to give some suggestions.

"I think when they do business endorsements in the future, they should do something before, during and after signing the contract. For example, before signing the contract, they should conduct a background check on the other company, including the management of the company. The other is that after we sign the contract, we should not take it lightly and maintain smooth communication with these advertisers and enterprises."

As the saying goes, it’s necessary to have the heart to harm others and the heart to prevent others, especially in the choice of brand endorsement. We must be cautious, because celebrity artists choose endorsement not for products, but for the concept and style of this brand. Recently, Yang Li has experienced the time of endorsement rollover, so it is very important for a celebrity artist to choose a brand image that suits him.

On the other hand, we have to nip in the bud. I don’t know which brands will make these artists trample on thunder for no reason in the future. To this end, Professor Zhang also proposed a solution. "Can we be a red and black list of international brands, and the country or an association will come forward to do a relatively authoritative survey to help our artists plan?"

In any case, star artists should be supported and respected for the sake of national interests and national dignity. In the long run, even if they pay some price, it is worthwhile. We should not only support the stars to cancel their contracts morally, but also take actions to support them. If enterprises can invite these stars to speak for them, it is also the best response to these enterprises that insult China. For example, in the near future, we saw the official announcement of cooperation with Li Ning.

"I think this is a very good phenomenon. First of all, the strength and influence of our country’s own brands and national brands have been greatly improved. Second, the brand concept just mentioned by the professor is very critical. When we cooperate, it is not only a business behavior, but also a process of common growth."

Star artists, as a public group with extensive attention in society, will have a great influence on social values, so they should always focus on major issues and stand firm in order to set a correct example. "Traffic is a kind of social responsibility. If you want to wear a crown, you must bear its weight. Since there is traffic, you must bear the weight of this society, so we are also looking forward to it. Our stars can really shoulder their social responsibilities."

At the end of 2023, ACE-YKYB, a clothing brand headed by Z.TAO, opened its first offline store in Hangzhou Yaowang X27 Theme Park. The overall design was mainly gray and white, focusing on young trends. ACE-YKYB, whose full name is YOUNG KING YOUNG BOSS, was founded by Z.TAO and his team in 2019.

It is nothing new for stars to enter the clothing industry and create personal brands. According to incomplete statistics, at least 20 personal fashion brands created by domestic stars are active in the market.

In 2023, under the upsurge of physical consumption, old brands returned to the market, new brands actively explored offline, and star street brands gradually recovered.

At the same time, there are still star street brands closing stores and withdrawing from the market. Just like the ever-changing popularity, traffic is easy to disappear, and star brands are always short-lived and criticized for "cutting leeks". How to find a long-term development model is a common problem in the industry.

one

There are still star street brands shrinking in closing stores.

As early as 2003, CLOT, founded by Edison Chen, had brought a wave of entertainment stars from Hong Kong, Taiwan and the mainland to create personal brands. The trendy brands that appeared at that time-PHANTACi from Jay Chou, STAYREAL from A Xin in May and MADNESS from Shawn Yue-were still active in the market.

In the next twenty years, more and more star fashion brands were just a flash in the pan, and after a short boom, they gradually fell silent and were finally forgotten. For example, DUEPLAY in Ryan, WDMD in Bao Beier, and STAGE…… in Show Lo … have all become history, and some once-hot brands have inevitably declined.

Looking back on 2023, there are still star street brands shrinking in closing stores. At the beginning of the year, Shawn Yue’s personal brand MADNESS, which was founded nine years ago, adjusted its business line, and the online Tmall flagship store stopped operating. Subsequently, its first offline store in Sanlitun, Beijing, and the only brand direct store in the mainland also closed.

Source: HYPEBEAST

In June, YCY withdrew from the ranks of shareholders of Shanghai Rixin Yueyi Brand Management Co., Ltd., a subsidiary of BABT, and actually withdrew from the brand; The first offline life concept store of CANOTWAIT_, a trendy brand founded by William Chan, which landed in Shanghai in 2022, has not been searched at present.

Before that, in 2022, the star street brand experienced a fierce tide of closing stores. In July 2022, SMUDGE, a JJ Lin trendy clothing brand that once opened physical stores in shanghai new world and Wuhan centers, closed its last store in Changle Road, Shanghai, leaving only online sales channels.

On May Day, STAYREAL, a trendy brand founded by A Xin and illustrator Buerliang, closed the Xidan Joy City store and withdrew from the Beijing market. At its peak, STAYREAL once had more than 40 stores, and now there are only five, located in Shanghai, Guangzhou, Changsha and Suzhou.

Also in 2022, Edison Chen’s personal brand JUICE closed its stores in Taikooli in Beijing and Taikooli in Chengdu. At present, there are only three stores in China, namely Shanghai, Chengdu and Guangzhou, and the goal of "opening 50-100 stores" has long been dashed.

Source: CLOT official website

At the same time, new brands are emerging. At the end of 2022 and the beginning of 2023, Nana Ou-yang’s personal brand nabi and Dylan’s personal brand D.Desirable appeared one after another.

New brands are emerging quickly, and "rollover" is also fast. The first product series "Yunduo Capsule Series" launched by nabi, a personal brand in Nana Ou-yang, is hotly debated because of its high price and low quality. The rabbit ear bathrobe with a price of 998 yuan is made of 86% polyester fiber, and the product pricing is seriously inconsistent with the material price.

Pricing and quality issues are the core of the long-term criticism of star street brands. At the same time, Lu Han’s trendy brand U.G.C was also hotly searched for pricing and quality issues. A blogger commented: "The clothes with a price of 1,500 yuan are full of threads, and the lathe work is poor, and there are broken lines everywhere. It is estimated that the cost of one piece is only 60 yuan."

On January 2nd, in the notice of Shanghai Municipal Market Supervision Bureau, a short down of DANGEROUS PEOPLE brand was notified because it failed to meet the filling standard requirements, which easily affected the normal hormone secretion of human body. DANGEROUS PEOPLE brand is a menswear brand launched in Joker Xue in 2015.

The research of iResearch once pointed out that more than 70% consumers are willing to pay a premium below 30%, and young people are more willing to pay a high premium above 30%. Stars have their own appeal, self-created brands often have a premium, and fans-based audiences are also willing to pay the bill. The excessive premium of some brands has exceeded the acceptance of consumers and fans, and young consumers are becoming more and more rational.

A long-term fan who bought the brand’s trendy brand products told the brand that idolize’s buying trendy brands means that fans pay for emotional value, and it is understandable to pay a higher premium. However, high prices and low quality can easily arouse fans’ resentment and be regarded as disrespecting fans, thus affecting the star’s personal image.

In her view, young consumers have become more and more rational, especially the fan groups are more and more familiar with the operation mode of the star economy. Most fans will no longer take it all without brains, and they will still consider the cost performance when buying star fashion products, especially the quality of products.

2

Flash+physical store, actively explore offline

In addition to the frequent contraction and controversy of closing stores, there are also some positive new trends in 2023.

According to the number of brands, most of the current active star street brands have opened physical stores, which are operated online and offline at the same time. With the recovery of offline consumption, star street brands have been actively deploying offline physical retail since last year.

South Korean actress Jessica’s personal brand BLANC&ECLARE is frequently distributed in the China market. In November 2022, China opened its first store in Vientiane World, Suhewan, Shanghai, and then quickly landed its second store in Hefei.

In 2023, BLANC&ECLARE opened its first stores in Beijing and Xiamen successively. According to the brand official website, BLANC&ECLARE also plans to expand in more than 10 cities including Chengdu, Xi ‘an, Nanning and Xiamen.

We11Done, the personal brand of Korean singer G-Dragon’s sister Quan Damei, is also one of the trendy brands that expand the offline retail layout frequently in recent two years.

According to the big data of Win Business, We11Done has opened 14 stores in shopping centers and department stores with an area of more than 50,000 square meters in 24 cities across the country, and has floor-to-floor brand stores in the core business districts of Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu and other cities.

In June, 2023, STAYREAL, a A Xin street brand that left the Beijing market for one year, returned in the form of STAYREAL PARK theme limited stores, introducing limited clothing and interactive experience devices, and then STAYREAL PARK theme limited stores were held in Shanghai, Guangzhou, Xi ‘an, Chengdu and other cities.

For more brands, compared with the heavy investment of long-term stores, the rental cost and operation and maintenance cost of curation and flash are lower, which is the priority choice for many star street brands.

Team Wang design, a brand with Jackson Wang as the manager and creative director, has been actively deploying flash in the world in recent two years, and has opened the concept space of the lower line limit in Shanghai, Shenzhen, Chengdu, Bangkok, Singapore and other places.

The location of pop-up shop is more flexible, and many brands will choose the core business district where the passenger flow in first-tier cities gathers, and at the same time play the role of marketing and publicity.

For example, Team Wang design’s time-limited concept stores are opened in the trend business districts of first-tier cities such as Shanghai TX Huaihai, Chengdu IFS and Shenzhen Vientiane Tiandi, and giant devices are often arranged in the stores to attract punch cards to break the circle.

Source: Team Wang design

At the same time, flash is also a test of physical stores under the landing line, which provides reference for the location of subsequent stores. GOODBAI, a brand founded by Bai Jingting and well-known domestic designer Shangguan Zhe, opened nomadic stores "Good Time Park" in Vientiane Tiandi, Paris and Singapore before the first physical store in Yanqing Road, Shanghai.

It is worth mentioning that star street brands gradually expand from clothing to more categories, such as dolls, ornaments, daily necessities, etc., from clothing brands to "fashion and lifestyle brands", and offline space is becoming more and more diverse.

For example, William Chan’s brand CANOTWAIT_ has also launched products such as masks, water cups, cultural creations and fragrances; GOODBAI is positioned as a "clothing and lifestyle brand". Both its stores and pop-up shop emphasize relaxed and comfortable living scene layout, and provide special coffee and co-branded desserts in the stores.

During Halloween last year, TEAM WANG design also held Halloween activities with the theme of Under the Castle in Shanghai, including Halloween themed secret rooms and outdoor Halloween fairs, which attracted wide attention.

The star’s own brand itself has a strong cultural attribute. The cross-border opening of secret rooms, markets and other forms is essentially to cater to young people’s favorite consumption formats, gain insight into the youth culture where fans are located, and convey lifestyle trends.

three

Explore the long-term development model

From a broader perspective, both domestic and international fashion brands are flooding into the market.

Domestic trendy brand stores such as Randomevent and ROARINGWILD have successively opened their stores into the core business of the city. The data shows that Randomevent stores have covered many cities such as Shanghai, Beijing, Chengdu and Changsha. ROARINGWILD has 9 stores in Beijing, Shanghai and Shenzhen.

Meanwhile, Supreme, an internationally renowned fashion brand, plans to open the first independent store in China market at No.291 Fumin Road. At present, the block has erected a large enclosure, and Shanghai will welcome Supreme’s 17th store in the world.

According to the consulting firm Frost & Sullivan, by 2025, the market size of China trendy retail industry will reach 475 billion yuan. As one of the gold diggers, star street brands still have great market prospects.

A core pain point is that the brand is highly dependent on the popularity of the stars themselves. Without the awareness of long-term development, the brand will soon die with the loss of popularity.

In the view of Cheng Weixiong, an independent analyst in shoes and clothing industry and founder of Liangqi brand, fashion brand is the lifestyle brand that best represents the fashion trend. It is not enough to rely solely on the appeal of stars. It is necessary to be more creative in product research and development, to show the channel selection in the latest channel where young users gather, to go to shopping centers offline, and to learn new marketing methods such as planting grass online to promote users’ reach.

Cheng Weixiong is optimistic about the future development of street brands: there is room for street brands, but to truly recognize the originality of street brands, rather than the homogenization of’ simple price increase+celebrity endorsement’, the individuality and differentiation of users need the materialization of lifestyle.

In 2023, some star street brands also received attention and began to enter the mainstream market. In November, TEAM WANG design officially launched the cross-border cooperation project capsule series "DONG" with FILAfusion, a trend sports brand owned by Fila, with Jackson Wang as the creative director.

Whether this star tide brand can survive for a longer time, let us wait and see.

　　Xinhua News Agency, Hangzhou, September 1st Title: The implementation of the new national standard of "slimming" packaging says "no" to excessive packaging of tea!

　　Xinhua News Agency reporter Natalie

　　The newly revised Food and Cosmetics for Restricting Overpackaging of Commodities (hereinafter referred to as the new national standard) came into effect on September 1, which means that there are new restrictions on the packaging of food and cosmetics, including tea.

　　The reporter learned that since April this year, various localities have continuously promoted the special treatment of tea over-packaging, and the industry has paid more attention to the problem of over-packaging. After the tea packaging was "lightly packed", the "burden" of tea enterprises was reduced, and consumers were much more affordable.

　　Say "No" to the over-packaging of tea.

　　"Two ounces of tea, two pounds of packaging", in the actual sales process of tea products, many merchants often use their brains on tea packaging in order to "create greater economic value", and the resulting over-packaging problem once became a normal state. According to the survey report released by China Consumers Association in March this year, over 80% of consumers are against over-packaging.

　　The picture shows an over-packaged tea investigated by Hangzhou Municipal Market Supervision Administration in May this year. This tea package with a net content of 50g tea has a void ratio of 72%, which does not meet the new national standard. (Photo courtesy of Hangzhou Municipal Market Supervision Administration)

　　"Many consumers spend about 150 yuan on buying tea, and some tea packaging costs are 100 yuan." Xu Rongbing, the person in charge of Hangzhou Yuhang Tianlong Tea Co., Ltd., said frankly that some consumers buy tea to give gifts, thinking that the more exquisite the packaging of the gift box, the more decent the gift.

　　Aiming at the problem of over-packaging, the new national standard clearly stipulates the number of packaging layers, packaging cost and void ratio of 31 kinds of food and 16 kinds of cosmetics, including tea.

　　"According to the new standard, tea packaging cannot exceed four layers, and the packaging cost is less than or equal to 20% of the overall selling price." Jie Yu, head of the quality inspection team of Hangzhou Municipal Market Supervision Administration, said that the standard also specified the package void ratio in detail according to the net content of a single item in the package. "For example, if the net content of a can of tea is more than 50 grams, the pot of tea will be packed in a box, and the void ratio of this box will be less than or equal to 30%."

　　On August 29th, the reporter photographed the Zhejiang Xinchang Giant Buddha Longjing packaging in a merchant in Jiangnan tea market. The 125g tea was sealed in an aluminum foil bag in an iron box, which was introduced by the local market supervision department to meet the new national standard. Xinhua News Agency reporter Natalie photo

　　At the same time, the No.2 revision of the national standard "Restrict the over-packaging of commodities and require food and cosmetics" is seeking opinions from the society, including "reducing the number of packaging layers from no more than four to no more than three" and "reducing the proportion of packaging cost to sales price from 20% to 15%", etc. These adjustments have undergone rigorous market research and demonstration.

　　"The mainstream packaging of tea products in the market is two-tier and three-tier, and the three-tier packaging can fully meet the necessary functional needs of tea protection, display, storage and transportation." Wei Hong, deputy director of the Department of Standards and Technology Management of the General Administration of Market Supervision, said that the survey found that nearly 90% of the product packaging cost was below 15% of the total cost, and the average packaging cost accounted for 7.9%, so there was room for further reduction.

　　Since April this year, investigations have been carried out in many places. Up to now, Zhejiang has dispatched 23,000 law enforcement personnel, seized and detained 15,900 illegal packages, and corrected and investigated 548 problems such as excessive packaging of tea; Fujian interviewed local e-commerce 22 times and issued 155 rectification notices; Sichuan carried out 2,705 law enforcement popularization, issued 4,748 public service advertisements against over-packaging, and enterprises signed 1,715 letters of commitment.

　　"China is a big tea country, and its planting scale, total output and consumption rank first in the world. There are nearly 1.55 million tea production and operation entities in the whole industry. " Shen Weiwei, deputy supervisor of China Tea Circulation Association, said that since the special treatment of tea over-packaging was carried out, the whole industry has attached great importance to the problem of over-packaging, and enterprises’ active rectification has been speeding up.

　　What new changes have been brought about by the "slimming" of packaging?

　　What new changes will the implementation of the new national standard of "slimming" packaging bring to the industry, consumers and regulatory authorities?

　　— — Tea packaging is "going into battle lightly". Jiangnan tea market is the largest tea distribution base in Hangzhou, and tea buyers come here in an endless stream every day. The reporter walked into the market a few days ago and saw that there were all kinds of packaged tea in the shops on the first floor, mostly in bulk, paper packaging, tin can packaging and gift box packaging, and the packaging layers were all within three floors. Open a tea product named "Laoshu Longjing Gift Box". There are two cans of tea in a book-sized paper gift box. According to the local market supervision department, this product meets the requirements of the new national standard.

　　The number of packaging layers, packaging cost and void ratio of this Longjing tea package meet the requirements of the new national standard. (Photo courtesy of Zhejiang Market Supervision Administration)

　　— — The "burden" of enterprises is smaller, and consumers are much more affordable. Chen Ruihong, the head of a tea enterprise, believes that the rectification of over-packaging is of great benefit to the high-quality development of the industry. This allows enterprises to return their attention to the quality of tea itself, instead of using packaging to attract consumers and form healthy competition. "We will now integrate more Chinese style elements into tea packaging to make the packaging more cultural."

　　Liao Changyou, the person in charge of Jiangnan tea market, said that taking Jingshan tea in Yuhang, Hangzhou as an example, the packaging cost used to be 50-60 yuan, but now as long as it is around 20 yuan, the product price will also drop after the packaging price drops.

　　— — Online and offline joint efforts, supervision to improve energy and efficiency. In view of the characteristics of many e-commerce platforms and active tea trading, the Beijing Municipal Market Supervision Administration concentrated on interviewing platform enterprises such as JD.COM, Meituan and Tik Tok to guide enterprises to strengthen the internal audit of commodity packaging; Relying on the platform economy digital supervision system "Zhejiang Fair Online", Zhejiang Market Supervision Administration established the "Online Monitoring Model of Tea Overpackaging" to monitor 30 e-commerce platforms such as Tmall, JD.COM and Pinduoduo, covering 13,000 online stores and 163,000 product information.

　　Let the packaging "simple style" fall into practice

　　Excessive packaging of tea is easy to cause waste of resources and environmental pollution, and many tea gift boxes are difficult to be reused, and are often easily discarded as domestic garbage. The implementation of the new national standard will make low-carbon environmental protection deeply rooted in people’s hearts. Respondents believe that the "simple style" of packaging is not a gust of wind, but a multi-pronged approach should be taken to prevent the problem from rebounding.

　　Wei Saiming, chairman of the Technical Committee of China Tea Co., Ltd., believes that the new national standard has a very important guiding role in regulating and leading the healthy development of the tea industry, building a resource-saving and environment-friendly society, and accelerating the green and low-carbon transformation.

　　The reporter learned that Zhejiang issued the "Operational Guidelines for the Banned Catalogue of Tea Overpackaging Network in the Province" to urge the e-commerce platform to strengthen the packaging compliance audit of operators in the platform. For example, Taobao and Tmall have dynamically monitored and evaluated online product compliance and business rectification effect, and banned the sale of 39 kinds of over-packaged tea products.

　　In Fan Ziwei’s view, the innovation of packaging is also very important. The Federation uses platforms such as packaging industry science and technology awards and R&D centers to promote packaging enterprises to use renewable materials, degradable materials and recyclable materials to develop more environmentally friendly packaging methods.

　　However, there are still some regulatory difficulties in tea over-packaging. Some consumers will buy tea gift boxes with "exquisite" packaging through workshops and farmers, and regard packaging as "face", and the consumption concept has not completely changed; In order to avoid supervision, some tea operators conduct online transactions through live broadcast, Wechat business and other forms, which is more concealed.

　　The market supervision departments in Jiangsu, Fujian, Anhui, Sichuan and other places said that in the upcoming Mid-Autumn Festival and National Day, the work arrangements for law enforcement inspection before and during the festival will be made in advance, the circulation links will be closely watched, the management of commodity packaging will be strictly enforced, and administrative law enforcement will be strengthened to continuously consolidate the governance results.

During the New Year’s Day holiday, various celebrations will be held in various scenic spots and business districts in Jinshan District to welcome the new year, such as the welcome run on the city beach, Torinji’s climbing to pray, fengjing ancient town’s visiting temple fairs, listening to operas and tasting snacks. To this end, Jinshan police formulated passenger flow and traffic control plans in advance, and implemented the "one point one plan" and "one activity one plan" to ensure the citizens’ safe and orderly travel during the New Year holiday.

Ready to run into 2024

On New Year’s Day, the "Sunrise in Shanghai, Glory in Jinshan" New Year’s Day Welcome Run in Jinshan District in 2024 will be launched at Jinshan City Beach. In addition, 16 street towns (high-tech zones) sub-venues in Jinshan will also hold welcome running activities to start a promising new year.

It is understood that the main venue of Jinshan City Beach is 5 kilometers long, starting at Xiahaidi Road, passing through Qijiadun Parking Lot, Chekedu Wharf and Waihaidi, and enjoying the first sunshine along the coast in the New Year. It is estimated that more than 1000 citizens and runners will participate in the competition.

In order to ensure the safe and orderly progress of the event, before the game, the local Xiangzhou Road Police Station organized many investigations and judgments on the scene. In accordance with the general requirements of "preventing risks, ensuring safety and stability" and the general principles of "unified command, focusing on blocks, combining blocks, strengthening responsibilities and ensuring safety", an integrated security command system will be established, with flat command, separate posts will be controlled for the activity lines, police will be deployed scientifically, and strict and thorough security measures will be determined. "Under the premise of ensuring safety and order, the on-site police will promptly guide vehicles and pedestrians to pass quickly along the way to minimize the interference and influence on people’s travel." Wu Zhixiong, director of Xiangzhou Road Police Station, said.

During the games, Jinshan police will also establish a three-dimensional security patrol control system with air and ground cooperation. The public security department will set up drone teams along the track and at the starting and ending points, on the one hand, to maintain order at the scene through drone shouting, on the other hand, to monitor the situation of the event in real time and deal with emergencies in time.

Climb high and hit the bell to pray for well-being

Climb high in the new year, step by step. On New Year’s Day, 2024, Torinji Scenic Area in Jinshan will hold "Dragon Fish Leaping to the East Forest and Climbing to the Top" to welcome the new and pray.

According to reports, this year is the second year of Torinji’s New Year’s Day climbing activity, and it is expected that the number of participants this year will increase slightly compared with last year.

In order to cope with the ascending passenger flow, Zhujing Police Station has scientifically set up posts and made adequate emergency response work based on the security plan, aiming at the environmental characteristics of ascending activities, setting links and the peak passenger flow in key periods. During the event, Zhujing Police Station will set up driving routes and parking signs near Torinji, and implement traffic control measures to separate people from vehicles to ensure the safety of pedestrians in crowded areas. At the same time, do a good job in guiding the stranded personnel at the beginning and end of the climbing line, and strengthen fire safety management in the scenic spot.

"In addition to the climbing and praying activities on New Year’s Day, Torinji Scenic Area will also hold a New Year’s Eve bell-banging event this evening. At that time, many citizens will be welcomed, and the police station will deploy police forces to work 24 hours a day to ensure the order and safety of the event." Hai Jiang, director of Zhujing Police Station, introduced. It is reported that in order to ensure the safety and order of the scenic spot, Zhujing Police Station has carefully organized, deployed and strengthened coordination, earnestly implemented security responsibility measures, and made every effort to ensure the safe and smooth holding of the event and effectively safeguard public safety in its jurisdiction.

Enjoy the fun at the temple fair in ancient town

During the small holiday period, fengjing ancient town was completely dressed up with the element of champion, and the "champion market" and "Sanqiao market" located in Guzhen Street were filled with unique commodities. Visitors can experience the connotation of Fengjing’s "champion culture" and enjoy the beauty of the ancient town in winter.

In order to cope with the possible large passenger flow and ensure the smooth traffic in the scenic spot and surrounding key areas, Fengjing Police Station has focused on increasing the police force along the main roads such as Tingfeng Highway, Fengli Road and xin jing Road around fengjing ancient town Scenic Spot, and made overall plans for traffic organization and traffic congestion removal. Traffic control measures, such as one-way traffic, will be implemented on congested road sections, and internal parking lots will be opened in areas around the scenic spot, such as Shanghai Shikumen Brewing Co., Ltd., Yangtze River Delta Roadshow Center, Feed Factory and Fengjing Cemetery, and more than 3,800 temporary parking spaces will be added. Eye-catching signs are installed along the way to guide tourists’ vehicles to enter, exit and park in an orderly manner, effectively solving the problem of "difficult parking" in scenic spots.

At the same time, Fengjing Police Station also uses GIS heat map, unmanned aerial vehicle and other intelligent systems to dynamically monitor the number of tourists in the scenic spot. When the number of tourists in the scenic spot reaches the warning value, it will take measures to limit the flow and strengthen the diversion of passenger flow. In order to effectively deal with emergencies, Fengjing Police Station arranged security patrol boats and fire boats to conduct regular patrols in the waterway area of the ancient town twice a day to shorten the police time and ensure the safety and order of the scenic spot.

Fancy new year in business circle

During the New Year’s Day, in view of the promotion of Wanda, Bailian and other large-scale shopping malls, as well as the new consumption experience activities such as Jinshan Street Dance Troupe Break Dance Competition and Trunk Market, the local Shanyang Police Station made a plan in advance, and organized police to go deep into the business district and bustling commercial street to carry out safety inspections before the holiday, effectively eliminating all kinds of safety hazards, further strengthening the safety management of shopping malls, and ensuring that the citizens have a happy and peaceful New Year’s Day holiday.

It is reported that in order to cope with the possible large passenger flow and traffic flow and the traffic management pressure brought by the recent extremely cold weather, the Shanyang police station and the traffic police department jointly opened about 300 temporary parking spaces in the northbound section of Longhai Road, Mengshan North Road around Wanda to meet the parking needs of vehicles during the small holiday. At the same time, police forces will be arranged in areas that are prone to backlog, such as parking lot entrances and exits, vehicle gathering sections, etc., to ensure smooth roads and safe travel for citizens.

During the festival, the Shanyang Police Station will also form a patrol team with volunteers from the "Ping An Merchants Alliance" to set personnel, vehicles, patrol areas and routes, and conduct patrol inspections in key parts such as wanda plaza and bustling commercial streets to avoid congestion caused by tourists gathering, quickly resolve various minor disputes and provide timely help to people in need. In addition, the Shanyang police station will also combine video patrols to monitor and perceive the situation of people flow and traffic flow in major business districts and surrounding areas in real time, and dispatch police forces to conduct on-site guidance in a targeted manner to create a peaceful and peaceful holiday atmosphere for the general public.

Reporter | Zhu Lin Feng Qiuping

Correspondent | Jiang Liting

Edit | Gan Yuqiong

Original title: "TAs guarantee the safety and order of New Year’s Day activities in our district →"

Read the original text

　　The adoption of the Gregorian calendar by our government began in the Republic of China. Therefore, in China, the history of New Year’s Day is less than a hundred years.

　　On January 1, 1912, Sun Yat-sen was sworn in as the provisional president in Nanjing, announcing the establishment of the provisional government of the Republic of China. At the same time, the "Declaration of the Provisional President" was issued, and the time at the end of the declaration was "New Year’s Day of the first year of the Republic of China". This is the first time that the Gregorian calendar has been used in the official proclamation, and it is also the first time that the word "New Year’s Day" with modern significance has been used. Subsequently, Sun Yat-sen ordered that in order to "do summer, it is suitable for farming; From the western calendar, so statistics ",switch to the solar calendar. On January 2, Sun Yat-sen electrified the provinces to change their calendars, and took January 1, 1912 as the beginning of the founding of the Republic of China.

　　From then on, China began to adopt the western calendar, taking January 1 of the Gregorian calendar as the New Year’s Day. Throughout the Republic of China, in fact, in the daily life of our people, the traditional lunar calendar was still used, but the first day of the first lunar month was generally called the Spring Festival. Since then, New Year’s Day and Spring Festival have been divided into two festivals, but New Year’s Day is still often used as a synonym for Spring Festival. For example, in January 1930, when Mao Zedong commanded the Red Army to fight in Jiangxi, he wrote a poem "Dream of New Year’s Day" with the words: "Ninghua, Cleanliness, Naturalization, and the roads are deep and slippery. Where to go today, pointing to Wuyi Mountain. Under the mountain, the red flag is picturesque. " New Year’s Day here means the same as Spring Festival.

　　At the beginning of the Gregorian calendar in China, Lu Xun wrote an article "Habits and Reform", in which he said: "Even the unemployed people in Shanghai and employees of the company lamented, or it was very inconvenient for farmers to cultivate, or it was very inconvenient for seagoing ships to wait for the tide. Therefore, we actually think of farmers in the countryside and boats at sea who have been irrelevant for a long time. This is really like fraternity. "

　　On September 27, 1949, the first plenary session of the China People’s Political Consultative Conference resolved: "The chronology of People’s Republic of China (PRC) adopts the AD chronology method." As a result, the Chinese government has adopted a more thorough method of AD chronology, and all government announcements, statistical reports, newspaper mastheads, etc. adopt the Gregorian calendar. The traditional lunar calendar in China has completely disappeared from official documents except that it is marked behind the Gregorian calendar in the headlines of important newspapers. The New Year’s Day holiday was also stipulated as one of the four legal holidays in China in the "National Holidays and Remembrance Days" adopted at the meeting of the Special Council (now the State Council) on December 23rd, 1949. Today, the calendar year and New Year’s Day festivals have gradually become universal, popular and stable among Chinese people. New Year’s Day and Spring Festival are no longer mixed in appellation. For example, in 1952, President Mao Zedong’s Speech at the New Year’s Day Group Meeting, New Year’s Day here refers to the Gregorian New Year’s Day.

　　New Year’s Day is an international festival, and different nationalities have different stories about the origin of New Year’s Day. It was the ancient Egyptians who first named New Year’s Day. Because of the need to calculate the Nile flood cycle, astronomy and solar calendar in ancient Egypt came into being. 7000 years ago, after long-term observation, the ancient Egyptians found that whenever Sirius rose with the sun, the Nile rose immediately, and it was always about 365 days before the next time. So ancient Egypt took the day when the Nile rose as the beginning of the new year, which was called the "Rising Water New Year". This is about the earliest origin of New Year’s Day.

　　Today’s Gregorian calendar, named after its universal use in all countries in the world, is a kind of solar calendar that people are most familiar with, also known as western calendar, solar calendar and Gregorian calendar. The Gregorian calendar adopts the chronological method, which is calculated from the year when Jesus was born, which is closely related to the prosperity of Christianity. This calendar is saturated with the civilization created by human beings for thousands of years. After learning the essence of the Egyptian calendar, the ancient Romans formulated a more accurate julian calendar during the reign of Julius Caesar. With the expansion of Roman Empire and the spread of Christianity, julian calendar spread all over the world. On March 1st, 1582, Pope Gregory XIII reformed the calendar and decided to adopt the plan of Italian doctor Lirio. In 400 years, the three extra leap years in julian calendar were eliminated, with an average annual length of 5: 49: 12 on 365 days, 26 seconds longer than the return. Although according to this calculation, there will still be an error of one day after about 3000 years, but this accuracy is quite remarkable. This is the origin of the Gregorian calendar we use today, also known as the Gregorian calendar.

　　Due to the influence of Portuguese, Spanish, Dutch, French, British, German, American and other Christian countries in the last 500 years, and because of the relative accuracy of the Gregorian calendar, the calendar method of the year of the AD has been adopted by countries all over the world. As a holiday, New Year’s Day is not comparable to Christmas in the west and Spring Festival in China, but it has become a worldwide holiday because of its secularity and non-religion.

　　Due to the different longitude positions of countries in the world, the time of celebrating New Year’s Day is different in different countries, so the date of New Year’s Day is different. For example, Tonga, an island country in Oceania, is located on the west side of the date line. It is the first place in the world to start a new day, so it is also the first country in the world to celebrate New Year’s Day. Western Samoa, located on the east side of the Japanese date line, is the place where a new day begins at the latest in the world, so it is also the country that celebrates New Year’s Day at the latest in the world. According to the Gregorian calendar, China is the 12th country in the world to start the New Year.

　　At the same time, based on the differences between the southern hemisphere and the northern hemisphere, New Year’s Day in countries in the northern hemisphere happens to be winter, or the wind is cold, or the snow is fluttering, or the winter sun shines brightly … while countries in the southern hemisphere welcome the New Year in summer, and their feelings of celebrating the holidays are very different.

　　
In addition to the above reasons, due to the different cultural traditions of various ethnic groups, the date of New Year’s Day in some countries is not January 1 of the Gregorian calendar. For example, Iran implements the Islamic calendar, and celebrating the New Year means celebrating the arrival of spring. Its season and month are not fixed, usually in the late March of the Gregorian calendar. India starts from October 31st every year as the New Year, which lasts for five days, and the fourth day is New Year’s Day. The traditional Thai New Year’s Songkran Festival (Songkran is a Sanskrit transliteration), also known as the Songkran Festival, is from April 13th to 16th every year in the Gregorian calendar.

From December 2 nd to 9 th, Su Feng, deputy head of Yantian District, led a Yantian economic and trade exchange delegation (hereinafter referred to as the "exchange delegation") to Britain and Italy to carry out investment promotion, economic and trade exchanges and project docking, jointly explore new opportunities for development, and reach cooperation intentions with many institutions and platforms in the fields of digital creativity, top hotels, theme parks and yacht industry.

　

First stop

Britain

After the delegation arrived in the UK, they intensively visited London Canary Wharf Group, Frameless Creative Digital Art Center, Intercontinental Group, Farzade Consulting Co., Ltd., British Maritime Federation, Merlin Entertainment Group and other places, and successfully held cooperation and exchange meetings to comprehensively publicize the high-quality business environment, investment promotion policies and development achievements of cultural tourism industry in Shenzhen and Yantian District, and comprehensively display the development potential and advantages of regional key industries.

During the exchange and cooperation in the UK, the delegation visited London Canary Wharf Group at the first stop. Canary Wharf was once a famous wharf in London. It stopped operation in 1980. After transformation, it has become a famous business center in Europe and even the world, and is the global or European headquarters of more than 100 large banks, professional service companies and media organizations. The delegation learned more about the experience of Canary Wharf Group in wharf reconstruction planning and investment promotion, provided reference for Yantian Port wharf regional reconstruction project, and established good communication channels with it, so as to gain more cooperation opportunities in commercial trade and port tourism.

On December 3rd, the delegation visited the ——Frameless Creative Digital Art Center, the largest permanent digital art gallery in Britain. The center was converted from an abandoned cinema, and four unique galleries were filled with self-created artworks and entertainment products. With more than 479 million pixels and 1 million lumens of optical fiber, the traditional artistic experience was raised to a new height. During this period, the delegation had a discussion with Mr. Richard Relton, CEO of Frameless Creative Digital Art Center. Mr. Richard Relton expressed the hope to build the first frameless art experience space in China in Yantian, and discussed with the delegation the possibility of cooperation in digital products, facilities and equipment, training and operation, and digital creativity.

As the world’s largest and most widely distributed professional hotel management group, Intercontinental Group has 19 internationally renowned brands including Intercontinental, Crowne Plaza and Holiday Express, 6,261 hotels and over 100 million members, and has more than 60 years of international hotel management experience. During the visit, Mr.Matt Walton, head of the Western European market of Intercontinental Group, introduced the overall situation of the group to the delegation, focusing on the development and new brands in the past 12 years. The delegation introduced the measures and spatial planning of "building a desirable and world-famous top hotel cluster" in Yantian, and the two sides initially screened out eight brands that matched Yantian’s resource endowment, such as SIX SENSES, REGENT, KIMPTON, Huayi and VOCO. At the same time, the delegation communicated with the manager of VOCO Hotel in Milan to fully understand the hotel’s upgrading, positioning, development and operation, and invited Intercontinental Group to make an on-the-spot investigation in Yantian.

Farazard Consulting Co., Ltd. is a subsidiary of Farazard Investment Group, which focuses on providing professional and structured guidance for multi-purpose real estate investment institutions, focusing on hotels, consulting, in-depth market analysis and feasibility reports. Its business covers five continents, with operations in Britain, Europe, the Middle East, Asia-Pacific, Australia and the United States. During the visit, the delegation held talks with Mr. Korosh Farazad, CEO of Farazad Consulting Co., Ltd. to introduce Yantian’s industrial development and location advantages, understand its international experience in global hotel development and management consulting, explore the possibility of consulting and investment cooperation between the two sides in luxury hotels, lifestyle hotels and other hotel projects, and promote more hotel brands to enter Yantian.

Next, the delegation visited the British Maritime Union. Located in Southampton, the Federation has held 55 yacht shows, each attracting 100,000 visitors and generating 24 million pounds (220 million RMB). Since 2015, it has been in charge of consulting services for the Abu Dhabi Yacht Show, which has advantages in race planning, business planning and consulting services. The British Maritime Federation expressed great interest in developing the yacht industry in Yantian. During the visit, the delegation had a discussion with Lesley Robinson, CEO of the British Maritime Federation, and Mark Ring, director of the exhibition, to introduce the situation of Yantian sea area, dock construction planning, the development of yacht clubs and the holding of water sports events. At the same time, they learned more about the role played by the British Maritime Federation in yacht exhibitions, and learned from its advanced practices in promoting the operation and management of yacht exhibitions and water sports as an NGO. The two sides conducted in-depth exchanges and reached a consensus on the cooperation of international yacht exhibitions and the joint holding of water events in the large and small Meisha waters.

In addition, the delegation also visited Merlin Entertainments Group. The Group is a well-known high-quality home entertainment attraction operating company in the UK and the second largest tourist attraction operating company in the world. There are 147 different amusement parks in the world, 40 of which are in China, and its subsidiaries include Lego Theme Park, Madame Windsor Wax Museum, Aquarium and other projects. During the discussion with Mr. COO John Jacobson, Lego Resort of Merlin Entertainment Group, the delegation deeply understood the global strategic layout of Merlin Entertainment Group and its IP projects for cultural tourism, as well as its current development and future planning in China. At the same time, they promoted Yantian’s policy of enriching mountain and sea resources and cultural tourism industry, actively explored the cooperation mode between the two sides in cultural tourism projects, and invited Merlin Entertainment Group to pay a return visit and conduct on-the-spot investigation in Yantian, further promoting the in-depth cooperation between Merlin Entertainment Group and cultural tourism enterprises such as OCT and xiaomeisha in the east of Yantian.

On the afternoon of December 4th, the delegation successfully held the "China (Shenzhen Yantian)-UK (London) Economic, Trade and Cultural Tourism Cooperation Exchange Conference" in London. This cooperation and exchange meeting was held in the conference room of the House of Lords in the UK. Senator Mark Logan attended the meeting and delivered a speech to witness the signing of the contract.

At the meeting, the delegation comprehensively introduced the excellent business environment and unique modern industrial system in Yantian District, explained in detail the implementation plan of building a world-class coastal tourist destination in Yantian District and the construction plan of xiaomeisha, and signed a memorandum of cooperation with representatives of Framelless Frameless Creative Digital Art Center, Farzade Consulting and Investment Company, British Maritime Federation and British Return International Business Co., Ltd. on the spot to promote the gathering of cultural and tourism industry resources and help Yantian build a world-class coastal tourist destination.

The second stop

Italy

On December 5th, the delegation visited Procuratie Vecchie (the old administrative building), Valenza town and its jewelry innovation center, Italian yacht club, and had a discussion with the Italian-Chinese Chamber of Commerce and the Italian China Council Foundation.

Procuratie Vecchie (Old Administration Building) is an important exhibition venue for each Venice Biennale. As a successful case of transforming a classic building into a business, cultural tourism, art and office center, it can provide experience for the construction of Yantian city, the biennial of the two cities and the creation of characteristic art landmarks.

Valenza is the most important jewelry and gold craft center in Italy and Europe. During the visit, the delegation learned about the development of Valenza town as the birthplace of jewelry craft, visited the workshop of jewelry brand IL DIAMANTE, and introduced the development of Yantian jewelry culture and fashion industry and Guangdong-Hong Kong-Macao Greater Bay Area market. At the symposium, the two sides discussed brand output and talent training, and provided many inspirations for Yantian to develop jewelry industry tourism, jewelry exhibition and high-end customization, push the gold jewelry industry to the high end of the value chain, build the gold jewelry headquarters corridor and the global brand of "Yantian Jewelry Design" and build a fashionable area.

Italy Yacht Club is one of the oldest sailing clubs in the Mediterranean. It holds Venice Yacht Show and sailing activities in the city every year, which fully displays Venice’s urban civilization and ancient buildings. It has a long history and is full of honor. Through exchanges between the two sides, a yacht exhibition and sailing platform will be built to accumulate resources for Yantian to hold related large-scale international exhibitions and events.

The Italian-Chinese Chamber of Commerce is the only national joint chamber of commerce between Italy and China approved by the Italian Ministry of Economic Development and affiliated to the Italian Chamber of Commerce. It has been committed to promoting the development of economic relations between Italy and China. The exchange delegation held discussions with relevant member units in the fields of low-altitude economy, water sports and commerce and trade, and gained an in-depth understanding of the cooperation between member units in China’s economy, trade and tourism, especially the cooperation with and investment in Shenzhen. The delegation introduced Yantian’s advantageous industries and industrial policies to the participating enterprises, welcomed overseas enterprises to invest and develop Yantian, and hoped that the Italian-Chinese Chamber of Commerce would actively dock resources for Yantian and help build the Shenzhen-Hong Kong International Consumer Cooperation Zone in Sha Tau Kok. At the meeting, the delegation reached a strategic cooperation consensus with the Italian-Chinese Council Foundation and signed a memorandum of cooperation.

　

On the afternoon of December 7th, the delegation successfully held the "China (Shenzhen Yantian)-Italy (Milan) Cooperation and Exchange Meeting on Economy, Trade and Cultural Tourism". During the symposium, the delegation held discussions and exchanges with the heads of the Water Sports Federation, yacht companies Delta Interior and Delta Automotive on the promotion of business environment and the development plan of cultural tourism industry in Yantian District, creating opportunities for exchanges and cooperation between Yantian and Italian economic and trade enterprises, and promoting in-depth cooperation between the two companies in the fields of cultural tourism innovation, digital fashion and economic and trade cooperation.

Attracting investment and attracting talents is the most important support to promote high-quality development and realize the transformation of old and new kinetic energy. The exchange delegation visited three cities in two countries and conveyed confidence and sincerity in high-quality development. Many overseas leading enterprises in cultural tourism expressed strong interest and intention in investing in Yantian District.

In the next step, Yantian District will promptly follow up the achievements of foreign investment, build a matching carrier for attracting resources based on the leading enterprises’ driving effect, strongly support the landing of high-quality project resources, actively create a first-class business environment, fully support the landing of high-quality project resources, and join hands with all salt investors to seek common development and win-win cooperation in the future.