The correct way to open celebrity endorsements Ceng Li, Viya and Chen Jianbin were well received.

1905 movie network news A few days ago, I specially wore a Xinjiang cotton when attending the event. In the interview, the host asked Ceng Li what he thought of the title of 200-year-old beauty in Chinese opera. Ceng Li said with high emotional intelligence: "It’s not as good as Xinjiang cotton in my hand." I also posted a photo of myself wearing Xinjiang cotton on Weibo, with the caption "I love my China cotton and I support Xinjiang cotton". Who wouldn’t love such a beautiful woman with a high emotional intelligence and a good outlook on the third year? Give Ceng Li a compliment.

In addition to Ceng Li, there are many star artists who express their support for Xinjiang cotton in their own way: directly removing the products of the enterprises involved, and going to Xinjiang to bring goods to Xinjiang cotton live broadcast; Teachers write poems to support Xinjiang cotton. However, because of Xinjiang cotton, a series of events with high attention and influence have been triggered. The most striking thing is that many brand spokespersons have issued statements of understanding with these brands that don’t respect our country.

"The attitude of artists in China actually represents our own attitude. In the face of this choice of right and wrong, each of us in China is actually with the country, and in this matter, we can see that artists, as far as our artists are concerned, have actually promoted the sustained attention of ordinary people to this matter, so it has formed a joint force of the whole country." Dr Diao Jinuo, a civil scholar from Tsinghua University who was a guest in "The Movie", also spoke highly of the decisiveness of these famous artists.

These domineering star artists really make us feel relieved and happy, but when the incident is fermented, we can’t help but worry that these star artists will be asked for high liquidated damages by these brands. Therefore, we invited the director of Beijing Taoan Law Firm, the chief legal adviser of the Actor Brokers Committee of China Performance Industry Association, and lawyer Wang Jun to answer our questions.

"If the brand violates China’s national interests, sovereign interests and political stance, the artist can of course put forward a unilateral right to terminate the contract based on the terms of the contract without any liability for compensation, and may even pursue the corresponding legal responsibility from the brand based on this clause."

I hope that our artists will not suffer losses because of the evil deeds of these brands, and I hope that our artists will keep their eyes open when endorsing brands in the future, and be careful, careful and careful in the terms of the contract! As an artist, we also need to protect our own vital interests, and we must be more careful when conducting commercial endorsement activities. Today’s Film Review also invited Mr. Zhang Zhipeng, Secretary General of the Advertising Spokesperson Committee of China Advertising Association, to give some suggestions.

"I think when they do business endorsements in the future, they should do something before, during and after signing the contract. For example, before signing the contract, they should conduct a background check on the other company, including the management of the company. The other is that after we sign the contract, we should not take it lightly and maintain smooth communication with these advertisers and enterprises."

As the saying goes, it’s necessary to have the heart to harm others and the heart to prevent others, especially in the choice of brand endorsement. We must be cautious, because celebrity artists choose endorsement not for products, but for the concept and style of this brand. Recently, Yang Li has experienced the time of endorsement rollover, so it is very important for a celebrity artist to choose a brand image that suits him.

On the other hand, we have to nip in the bud. I don’t know which brands will make these artists trample on thunder for no reason in the future. To this end, Professor Zhang also proposed a solution. "Can we be a red and black list of international brands, and the country or an association will come forward to do a relatively authoritative survey to help our artists plan?"

In any case, star artists should be supported and respected for the sake of national interests and national dignity. In the long run, even if they pay some price, it is worthwhile. We should not only support the stars to cancel their contracts morally, but also take actions to support them. If enterprises can invite these stars to speak for them, it is also the best response to these enterprises that insult China. For example, in the near future, we saw the official announcement of cooperation with Li Ning.

"I think this is a very good phenomenon. First of all, the strength and influence of our country’s own brands and national brands have been greatly improved. Second, the brand concept just mentioned by the professor is very critical. When we cooperate, it is not only a business behavior, but also a process of common growth."

Star artists, as a public group with extensive attention in society, will have a great influence on social values, so they should always focus on major issues and stand firm in order to set a correct example. "Traffic is a kind of social responsibility. If you want to wear a crown, you must bear its weight. Since there is traffic, you must bear the weight of this society, so we are also looking forward to it. Our stars can really shoulder their social responsibilities."