He learned from a famous family and led the team to study the preparation and application technology of chlorine dioxide, breaking the technological monopoly of multinational companies;

Based on production, he proposed a talent training mode combining innovation and entrepreneurship education with "production-learning-research" to train practical talents in the industry.

[Profile]

Nie Shuangxi, male, Han nationality, born in November 1985 in Huanggang, Hubei Province, is an associate professor, doctoral supervisor and young academic leader in light industry technology and engineering. Leading the team to overcome difficulties in clean pulping and high-value utilization of biomass, the developed chlorine dioxide preparation and bleaching technology has been successfully applied to large paper enterprises at home and abroad, which has promoted the leap-forward development of clean bleaching technology in China’s paper industry.

▲ Nie Shuangxi, Associate Professor, College of Light Industry and Food Engineering, Guangxi University

As we all know, papermaking in four great inventions of ancient china has provided a good carrier for the spread of world culture, and the development of the world is still inseparable from the great contribution made by the papermaking industry. Therefore, papermaking technology has always been regarded as one of the important representatives of China culture.

However, at present, all countries in the world are facing more or less environmental protection problems, and China has also put forward the important slogan of "green life". Therefore, at present and in the future, the development goal of China’s paper industry is not limited to the quality of paper, but more importantly, how to further promote its green and healthy development. In recent years, China has made great achievements in this field, and there are also many enterprises and experts who have made great contributions in Guangxi. Among them, Nie Shuangxi, a high-level talent introduced from Guangxi University, is included.

Love comes from the hard work of the day after tomorrow.

Nie Shuangxi’s love for papermaking was discovered when he was studying under Professor Wang Shuangfei at the university and often soaked in the laboratory.

In 2006, Nie Shuangxi took the college entrance examination. Like many ordinary middle school students, he doesn’t have a clear plan for his future, and he doesn’t even know his hobbies. When he volunteered for the college entrance examination, he chose the major of light chemical engineering in Guangxi University. He believes that light chemical products have become an indispensable material for all relevant departments of the national economy and a necessity for people’s daily life, and the work prospect of this major should be good.

After entering the university as he wished, Nie Shuangxi discovered that this major is actually all-encompassing, involving pulp and paper, fine chemicals, light industry and environmental protection. In his professional study, he often had to do various chemical experiments, from which he found pleasure. It was at this time that he found that his interest was more inclined to chemistry. In the light chemical engineering, papermaking, a traditional industry with a long history in China, has attracted him a lot. In this way, he made clear the direction of his future efforts and chose to deepen the paper industry.

However, with the enhancement of people’s awareness of environmental protection, and paperless operation has gradually moved from concept to practical application, many people think that paper will gradually withdraw from the historical stage and the paper industry will gradually decline. Of course, some people are bearish and some people are optimistic. Nie Shuangxi believes that the reason why the public is not optimistic is because the paper in their eyes is often limited to writing paper. In fact, in addition to the increasing consumption of household paper, the multi-application scenarios of special paper have also opened up a new direction for the development of the paper industry, and the overall development trend of the industry is still improving. Facts have proved that Nie Shuangxi’s judgment was correct. According to the survey data of China Paper Association, the national paper and paperboard production in 2019 was 107.65 million tons, an increase of 3.16% over the previous year. The consumption was 107.04 million tons, up by 2.54% over the previous year. According to the statistics of the National Bureau of Statistics, the main business income of 2524 papermaking enterprises from January to December 2019 was 765 billion. In 2019, the average annual growth rate of production and consumption of household paper was 5.51% and 5.65% respectively.

▲ Nie Shuangxi (former) conducted analysis and research on pulp fiber characteristics during co-cultivation in Limerick Pulp and Paper Research Center, Canada.

In 2010, after graduating from college, Nie Shuangxi chose to continue to study with Teacher Wang Shuangfei, specializing in clean pulping and papermaking. After graduating from Ph.D., he worked in the front line of teaching and scientific research and made outstanding contributions to the development of disciplines and the promotion of technological progress in the industry. He participated in the research project "Key Technologies and Applications of Typical Wastewater Recycling and Ultra-low Emission in Papermaking and Fermentation" and won the second prize of National Science and Technology Progress Award in 2016; As a key member, he completed the scientific research project "Large-scale chlorine dioxide preparation system and key technology and application of chlorine-free bleaching of pulp", which won the second prize of Guangxi Science and Technology Progress Award in 2017, the first prize of Technology Invention Award of Ministry of Education in 2018 and the second prize of National Technology Invention Award in 2019.

Every gratifying achievement is made by pouring sweat. Looking back now, Nie Shuangxi’s deepest and most memorable memories are always the time spent in the laboratory, the careful guidance of the tutor and the hands-on teaching of the scientific research predecessors … In order to realize clean pulping and papermaking, he enjoyed the laboratory at two o’clock in the morning and also saw the campus at four o’clock in the morning. The boring laboratory years have now become the best testimony of his growth and progress.

Breaking the technological monopoly of multinational corporations

The importing country jumped to become an exporting country.

The most interesting thing about Nie Shuangxi and his team is that they have made great breakthroughs in the preparation and application technology of chlorine dioxide, breaking the monopoly of foreign companies on China’s pulp bleaching chlorine dioxide preparation technology, making China jump from an importer of chlorine dioxide preparation technology to an exporter, and promoting the leap-forward development of clean bleaching technology in China’s paper industry.

When it comes to the paper industry, the public first thinks that it is often pollution. Indeed, in the past, domestic paper-making enterprises used the traditional chlorine-containing bleaching method to bleach pulp. These chlorine-containing bleaching agents are easy to form chlorinated hydrocarbons, chlorophenols, chloramines, etc., which are harmful to fish and human bodies, and will also pollute underground water sources and the environment, which is not conducive to environmental protection. This traditional practice was eliminated by developed countries in North America and Europe as early as 1990, and chlorine dioxide clean bleaching technology was used instead. Compared with chlorine-containing bleaching agents, chlorine dioxide not only has better bleaching performance, but also does not form harmful substances.

However, at that time, the preparation technology of chlorine dioxide was monopolized by several large companies in Sweden and Canada. If Chinese enterprises want to adopt this technology, they must import it in full. As a result, not only the purchase of equipment is expensive, but also the later maintenance cost is very high. For chlorine dioxide, there is a huge demand in the domestic market, but at the same time the technology faces shortcomings. Therefore, with the original intention of "solving the problem of backward technology and improving the level of clean papermaking", Nie Shuangxi’s R&D team focused on this and began to develop a new generation of chlorine dioxide preparation and bleaching technology.

▲ Nie Shuangxi participated in the research and development of "large-scale chlorine dioxide preparation system and key technology and application of chlorine-free bleaching of pulp" and won the second prize of National Technological Invention Award.

In 2010, the first chlorine dioxide preparation system developed by Nie Shuangxi’s team finally ran successfully. Once the products were put on the market, the sales were very hot, which not only broke the foreign technology monopoly, but also produced good economic benefits. "The level of our technology is basically the same as that of foreign countries, but the cost is only 1/4 to 1/3 of that of imports, so it is very competitive." Good products bring good reputation. Soon, foreign companies also heard the news. In 2013, the whole set of technology was successfully exported overseas. At present, it has been widely used in large paper enterprises in ASEAN countries such as Indonesia, India and Thailand, providing an economical and effective solution to the pollution problems brought by paper enterprises in various countries.

Youth guide Guangxi youth role model

Mencius said: "A gentleman has three pleasures … to be educated by the world’s talents, and the three pleasures are also." It is undoubtedly the greatest wish of every teacher to share his own knowledge and feelings, so that knowledge can produce greater value, and at the same time, to cultivate students into excellent pillars of the country.

Nie Shuangxi is not only a scientific research worker, but also a university teacher. His students include undergraduates, postgraduates and doctoral students. He has been tirelessly guiding students to correctly understand themselves, find their goals and move forward in a down-to-earth manner. He believes that the most important thing in teaching and educating people is to guide students to correct their attitude towards study and work and help them to establish a correct outlook on life. Nie Shuangxi admits that he is the beneficiary in this respect. During my college years, thanks to the guidance of my tutor and other teachers, I had a correct understanding of myself and found a clear direction for my efforts.

In 2015, Nie Shuangxi, who just turned 30, was hired as the head teacher of Class 151 of Light Industry and Food Engineering College of Guangxi University. Under his guidance and influence, many students in the class came to him and asked to do some research with him. Upon graduation, two undergraduate students directed by Nie Shuangxi published SCI papers as the first authors. Some students under the guidance of other teachers in the class have also published papers in international and domestic core journals. Such achievements are rare among undergraduate graduates.

Nietzsche once said, "A wise man will lose nothing as long as he can know himself." Although 360 lines make a champion, if we can have an open mind and better position ourselves, we can achieve twice the result with half the effort and will be more conducive to our success. Nie Shuangxi said: "I have always felt that there are no bad majors, only subjects that are not suitable for me. To learn a major well, the most important thing is to correct your learning attitude in the process of learning basic courses. Among them, it is inseparable from the guidance of teachers. "

After hard work, you will be lucky enough to be favored. Nie Shuangxi, who took part in the work, gained praise and glory year after year. He was selected as the first batch of training targets of the "Training Plan for 1,000 Young and Middle-aged Key Teachers in Guangxi Colleges and Universities" and the first batch of "Doctor’s Young Teachers’ Innovative Talent Training Award Plan". In 2016, he won the honorary title of "Double First-class" Construction Outstanding Contribution Award of Guangxi University. He was awarded the title of "Three Education Principles" advanced individual of Guangxi University in 2015-2017 academic year, "Excellent Head Teacher" of Guangxi University in 2016-2017 academic year, and "Excellent Communist party member" of Guangxi University in 2015-2019. In 2017, he won the third prize of Guangxi Higher Education Teaching Achievement Award, and in 2019, he won the annual "May 4th Guangxi Youth Model-Youth Guide".

In the teaching process, Nie Shuangxi put forward the training mode of engineering talents combining innovation and entrepreneurship education with "production-learning-research", emphasizing the research direction of solving problems according to the needs of industrial production, and guiding teaching accordingly. He gave full play to the leading role of the innovation and entrepreneurship competition, took the national innovation and entrepreneurship competition as the carrier, integrated education into the competition, and promoted the improvement of students’ professional quality. In the past five years, he has been undertaking the guidance of national innovation and entrepreneurship competitions such as "Challenge Cup", "internet plus" and "Creating Youth".

▲ Nie Shuangxi (first from the left in the front row) and the Nasai Science and Technology Team of Guangxi University that he set up and guided.

The "Nasai Science and Technology Team of Guangxi University" established and directed by Nie Shuangxi won the second prize at the provincial level in the Guangxi Youth Entrepreneurship and Innovation Competition in 2015; In 2016, he won the National Bronze Award in the 10th "Challenge Cup" National Undergraduate Entrepreneurship Plan Competition; In 2016, he was awarded the title of "Xiaoping Science and Technology Innovation Team for College Students" (selected once every two years, and only 50 teams/individuals in the country won the prize each time), and was invited to participate in the awarding ceremony of the "Tenth China Youth Science and Technology Innovation Award" held in the Great Hall of the People; In 2017, he won the National Bronze Award in the 3rd China "internet plus" Innovation and Entrepreneurship Competition, so he won the Outstanding Innovation and Entrepreneurship Tutor Award in the 3rd China "internet plus" Innovation and Entrepreneurship Competition in 2017.

▲ In 2016, "Nasai Science and Technology Team of Guangxi University" won the title of "Xiaoping Science and Technology Innovation Team for College Students" nationwide.

Nie Shuangxi believes that as a student, whether an undergraduate, a master’s student or a doctoral student, we should give priority to study and research, and concentrate on it. If you can’t settle down and concentrate on doing one thing well, then even if you do more, everything else will only have a shiny surface, and there is no real talent to help the world.

Photo: Popular Science Central Kitchen | Beijing Science and Technology News Ge Yubing

Original title: "Nie Shuangxi: Young Talents Committed to Whitening Paper"

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Editor’s note:The "14th Five-Year Plan" period is the first five years to take advantage of the situation to start a new journey of building a socialist modern country in an all-round way and March towards the goal of the second century, and it is also the launching period for comprehensively promoting rural revitalization and building a digital China. Recently, the Central Network Information Office, the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce, the General Administration of Market Supervision, the State Administration of Radio, Film and Television, and the National Rural Revitalization Bureau, together with relevant departments, formulated the Digital Rural Development Action Plan (2022-2025) (hereinafter referred to as the Action Plan). The Action Plan puts forward the development goals, key tasks and safeguard measures of digital villages during the Tenth Five-Year Plan period, and comprehensively deploys the work of digital villages. In order to make the community better understand the main contents of the Action Plan, the Central Network Information Office organized relevant experts and scholars to study and interpret the key tasks of the Action Plan, and jointly promoted the construction of digital villages to a new level.

Rural governance is the cornerstone of national governance, and public service is the foundation of economic and social stability. The level of rural governance and public service is directly related to the implementation of rural revitalization strategy and the production and life of rural farmers. The wide application of next-generation information technologies such as big data, cloud computing and artificial intelligence in agriculture and rural areas has driven profound changes in rural governance and improved the efficiency of public services. Recently, 10 departments, including the Central Network Information Office, the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission and the Ministry of Industry and Information Technology, jointly issued the Action Plan for the Development of Digital Villages (2022-2025) (hereinafter referred to as the Action Plan), proposing to implement two important actions, namely, the action to improve the digital governance capacity and the action to improve the efficiency of public services, which will play an important role in promoting the digitalization of rural governance during the Tenth Five-Year Plan period.

First, adhere to the problem-oriented, and provide digital solutions for improving rural governance capacity.

"Effective governance" is one of the five general requirements of rural revitalization, and it is also the foundation of rural revitalization. General Secretary of the Supreme Leader has repeatedly stressed the need to consolidate the foundation of rural governance. In May 2019, the General Offices of the General Office of the Central Committee of the CPC and the State Council jointly issued the Outline of Digital Rural Development Strategy, which made "promoting the modernization of rural governance capacity" one of the top ten key tasks. On this basis, the Action Plan further aims at and focuses on the key and difficult issues such as the "scattered" rural grassroots party organizations, the "heavy" burden of grassroots comprehensive management, and the "few" means of villagers’ autonomy, and puts forward the task of improving the ability of digital governance.

Improve the rural smart party building system and focus on solving the problem of "scattering" of grassroots party organizations.The party’s grass-roots organizations are the "backbone" of rural revitalization and the core force to strengthen and improve rural governance in the new era. By promoting the optimization and upgrading of the modern distance education system for cadres in party member, enriching the functions of the comprehensive platform for party building information, speeding up the "cloud" of grassroots party organizations, actively and steadily using the network platform, and promoting the online disclosure of party affairs, village affairs, finance and other information according to laws and regulations, the Action Plan closely combines grassroots party building with rural governance, and uses information technology to unite rural grassroots party member, thus solving the dilemma that rural grassroots party organizations are scattered and party member is highly mobile and difficult to manage.

Promote the refinement of comprehensive social management and focus on solving the problem of "heavy" burden of comprehensive management at the grassroots level.The lack of coordination among rural autonomy, rule of law and rule of virtue, and the disorderly operation of village-level organizations are the main bottlenecks that hinder the improvement of grassroots governance capacity. The Action Plan builds a "network" of grass-roots governance by promoting the gradual improvement of the service management mode of "internet plus Grid Governance", further promoting the integrated development of three platforms: public legal service network platform, entity platform and hotline platform, popularizing the use of intelligent mobile mediation system, and building a high-quality public safety video image application system, and actively enhancing the synergy of autonomy, rule of law and rule of virtue in rural governance.

Improve the intelligent level of village affairs management and focus on solving the problem of "less" means of farmers’ self-government.Farmers are the main force in rural governance. Only by adhering to the dominant position of farmers and fully respecting their wishes can rural governance be stable and far-reaching. The Action Plan further enriches the means of farmers’ self-government and smoothes the channels of public opinion expression by promoting the electronization of village-level basic accounts, establishing a unified comprehensive management service platform for "smart villages", promoting the "sunshine open" supervision and management platform for village-level affairs, promoting online deliberation and supervision of villagers, and accelerating the construction of the supervision and management platform for rural collective assets.

Second, adhere to key breakthroughs and take multiple measures to improve the supply capacity of public services.

Compared with cities, there is a big gap in the supply capacity of rural public services in China. Improving the efficiency of rural public services is the most direct embodiment of the effect of rural governance, and it is also an urgent practical problem to be solved at present. The Action Plan proposes actions to improve the efficiency of public services, focusing on the areas of people’s livelihood security such as education, medical care and social security services, giving full play to the enabling role of digital technology, striving to promote the equalization of basic public services in urban and rural areas, and accelerating the improvement of people’s sense of acquisition, happiness and security.

Focus on the development of "Internet+Education".The Action Plan starts its task from three major aspects. First, by improving the interconnected, open, flexible, multi-level distribution, nationwide, co-governance, sharing and collaborative service of the national digital education resources public service system, we will deliver high-quality educational resources to rural students. The second is to improve the teaching level of rural teachers by in-depth training of their information technology application ability. The third is to develop agricultural teaching resources for key rural groups and promote rural workers’ employment and entrepreneurship.

Focus on the development of "Internet+medical health".The Action Plan starts its task from three angles. First, strengthen the informatization construction of rural health care institutions, promote the integration and application of information technology in rural basic medical care and public health services, and promote the improvement of county health information platforms. The second is to develop telemedicine in rural areas, establish a telemedicine private network covering county-level hospitals, promote the application of a unified national medical insurance information platform, and build a telemedicine collaborative system. The third is to promote the realization of the "full network operation" and "one network operation" of medical insurance government services, and further strengthen the health care security of farmers.

Focus on improving rural social security and employment services.The Action Plan steadily promotes the construction of public social security service platforms at the grass-roots level in towns and villages, promotes the popularization and application of electronic social security cards, establishes and improves a unified national comprehensive information system for migrant workers, strengthens the informatization construction of rural public employment services, and provides timely, effective and convenient employment information services for rural residents.

Focus on information service guarantee for rural special population.China’s rural areas are aging and hollowing out seriously. The construction of digital villages should ensure that special groups such as rural "three left-behind" personnel and disabled people do not fall behind, so that the broad masses of rural people can share the digital dividend. The Action Plan proposes to speed up the popularization and application of the national social assistance information system, strengthen the information management of the left-behind elderly in rural areas, develop "internet plus to help the disabled", and promote the inclusion of basic public services for the disabled in the "one network" platform for rural government services, which fully reflects the concern for special groups.

Focus on deepening rural inclusive finance service.In order to solve the problem of financing difficulties and slow loans for farmers and new agricultural business entities, the Action Plan proposes to guide agricultural financial institutions to improve farmers’ file rating and credit coverage, and guide banking financial institutions to conduct automatic approval based on big data and specific scenarios under the premise of legal compliance and risk control, so as to improve the efficiency of credit services.

Three, adhere to the people-oriented, build a system to serve all kinds of groups.

In the final analysis, rural governance and public services should fall on the masses. We should closely follow the difficulties and basic needs of various groups in rural areas in using digital technology, comprehensively use online and offline channels, build a system of benefiting the people, improve governance capacity and service efficiency, and truly achieve both speed, intensity, breadth and temperature.

First, combine online and offline services, and reserve the necessary offline service channels to facilitate the masses to do things.When promoting the digitalization of rural governance and public services, we should not be divorced from reality and blindly advance to avoid creating a new "digital divide." The Action Plan proposes to "expand the deployment scope of rural grass-roots convenience service centers and service stations, and promote the deep integration of online and offline". By combining online services and offline channels, it advocates that all regions should fully consider the living needs of different groups, retain basic public services, and provide traditional offline handling channels and consultation channels to provide villagers with on-site services such as door-to-door handling and entrusted agency.

The second is to create an information barrier-free environment and accelerate the aging and barrier-free transformation and upgrading.In our daily life, some elderly people who are lonely and disabled still don’t have the digital skills to work, study, live and prevent diseases online with smart devices. How to make different special groups in rural areas participate in rural governance and enjoy public services is an important topic. The Action Plan proposes to "guide all kinds of applications for the elderly, the disabled and other groups to carry out aging-adaptive and barrier-free transformation and upgrading", break down the barriers for special groups to obtain and use information services, and provide protection for groups with information barriers.

The third is to improve farmers’ digital literacy and skills and enhance the endogenous motivation of rural revitalization.At present, China’s existing administrative villages have 100% broadband access, the network coverage in rural and remote areas is gradually improved, and the pace of digital infrastructure construction is accelerated. Internet not only provides a display platform for rural areas, but also brings development opportunities. The level of digital literacy and skills of farmers will directly affect their willingness and ability to use digital resources continuously after "touching the net". The Action Plan actively advocates upgrading farmers’ digital skills, improving farmers’ ability to use digital "new farm tools" and promoting the extension of digital services and training to rural areas.(Author: China Institute of Information and Communication)

　　[Global Network Reporter Zhu Mengying Zhang Xiaoya] "In the 100 days since Biden took office, the wealth of the richest people in the United States has increased by $195 billion." Bloomberg, the United States, took this as a topic and paid attention to Biden’s "political achievements" of officially taking office as the president of the United States for 100 days.

　　According to the analysis and statistics of Bloomberg, since Biden took office, the total net assets of the top 100 super-rich in the United States have soared by $195 billion; Not only that, statistics also show that from the 2020 general election to Biden’s swearing-in, the wealth of these rich people has also increased by 267 billion US dollars.

　　According to the report, this growth is driven by the surge in wealth of a few super billionaires. Statistics show that since the election, the wealth of the 10 richest Americans has increased by $255 billion, bringing their total net worth to $1.2 trillion.

　　The report also mentioned that Federal Reserve data shows that the wealth of the richest 100 Americans has reached 2.9 trillion US dollars, which is higher than the wealth of the bottom 50% of the US population of 2.5 trillion US dollars.

　　"US President Biden wants the richest Americans to pay their taxes, but it turns out that they have become one of the main beneficiaries during his presidency." "Russia Today" (RT) sarcastically said on May 2 when quoting data from Bloomberg.

　　RT said that the rise of wealth was mainly based on the huge stimulus measures to help the economy recover under the epidemic, which caused the stock market to rebound. In addition to the trillion-dollar measures previously agreed by Trump, the Biden administration also approved another 1.9 trillion-dollar economic stimulus plan. The report said that these measures have once again boosted the stock market. Since Biden took office, both the S&P 500 index and the Dow Jones index have jumped by about 10%.

　　Biden announced on April 28th that he would promote the "American Family Plan" with a total amount of $1.8 trillion, provide funds for American children, students and families, and provide tax credits for low-and middle-income families. At the same time, he also announced a new tax reform plan, which plans to raise the actual top tax rates of payroll tax and capital gains tax for the wealthy in the United States to 43.4%. On April 29th, Biden was in power for one hundred days.

　　Regarding the calculation of the US media, some netizens sarcastically said, "Politics is an elegant art. By promising to protect each other, we can get votes from the poor and get campaign funds from the rich." ↓

In today’s fierce price war, second- and third-tier luxury brand cars seem to have reached the point where no one cares. Previously, those who were in the early 200,000 have quietly come to the 160,000 price of naked cars. You know, a few years ago, this price could only buy one or, but now you can jump "two levels" in a row, not only buying B-class cars, but also B-class cars of luxury brands.

First of all, there will be a certain "moisture" in this price, for example, you need to do staging, or you need to choose a certain body decoration. If you follow the 5-year staging or add the decoration of the original 4S quotation, the overall price will still break through 200,000, after all, "wool comes from sheep". But overall, it is no different from the price of the previous year, and it becomes just the "routine" of the 4S store.

Secondly, the failure rate of Jaguar is still not low. Although it has been continuously updated for 7 or 8 years, even the latest 2024 model still has leaking headlights, engine timing and transmission shake problems. And these more "low-level" problems should have been solved in the first change. This may mean that Jaguar has not put too much "thought" on the domestic XEL, resulting in the car’s sales even if it is changed every year.

Secondly, even if this car is already domestically produced, its after-sales price is still high. You can see many car owners "posting orders" on the Internet. Even a small cut on the front face requires 5-60,000 maintenance costs. Compared with its car price, it is definitely "sky-high". Even the price of its accessories is higher than that of first-line luxury brands.

Although it is understandable that the car price is cheap and relies on after-sales recycling profits, excessive after-sales prices will continue to hurt the brand itself. In the case of low stability of body quality, after-sales prices are sky-high, which may be the reason why the Jaguar brand is increasingly away from consumers even if it continues to reduce prices.

Original Lu qi an chi huo institute

McDonald’s has a new spicy chicken leg burger with hot pot flavor. The netizens who tasted it in advance shared that it was super spicy and even a little heartbroken after eating it. As a Sichuanese, I’m skeptical-after all, it’s McDonald’s, even if it’s a hot pot burger, can it be really hot? !

On the day of the official sale, before the meal, the Sichuan Maimen believers quickly placed an order to prepare for the big wheat.

When Hamburg arrived, the phrase "Ba Shi De Ban" spoken by Sichuanese on the package already showed a strong Sichuan flavor.

"Bashi" means comfortable and good in Sichuan dialect. Example: I didn’t go to work today, and I ran to the lawn by the river to bask in the sun, drink tea, eat hamburgers and be in a daze. Niu Malu couldn’t help but feel a sigh-"Ba Shi De Ban".

On the way to open the hamburger wrapping paper, there was already a faint salty and spicy taste, and the color of fried chicken inside was indeed darker than that of ordinary mai spicy chicken leg burger.

McDonald’s said that this is butter and tomato hot pot flavor, and the red hot pot flavor sauce really looks like ketchup.

Hot pot flavor sauce much like ketchup.

Come to the first bite, well, it does have the shadow of hot pot flavor, and it is still the kind of mellow butter hot pot that is very popular in the market, and even the aroma of the layered hot pot bottom material can be found. After the second bite, the hemp smell in the hot pot was actually taken into account, but it was a faint hemp smell, which faded after staying on the tongue for a few seconds.

As for the spicy degree, it is a bit progressive.

At first, I didn’t think it was very spicy, probably slightly spicy, but after a little aftertaste, the spicy taste jumped up and got worse, probably reaching the level of medium spicy.

Personally, I think that the hot pot burger is almost as spicy as the ordinary spicy chicken leg burger, and it is not so spicy that it can’t be eaten in a blaze. Of course, if you can’t eat spicy food yourself, and the spicy degree of Mai Spicy Chicken Leg Fort is already unbearable, don’t try this hot pot flavor easily. Besides, my non-Sichuanese sisters think this hamburger is a little too salty … but I think it’s okay for me who is used to heavy taste.

Mai Spicy Chicken Leg Fort is a product specially developed by McDonald’s for the China market. It has been selling well for many years and has become one of the must-see points for many people to go to McDonald’s. But recently McDonald’s changed the formula, and fried chicken is no longer wrapped in powder! My god, my basking, my cotton, my coat! If you ask me, the spicy chicken leg burger without powder really lost its soul! It is no longer the kind of happiness that bites down the tree tree.

The fried chicken in the spicy chicken leg fort with hot pot flavor is not wrapped in powder. Although the hot pot flavor has brought a different flavor, the fried chicken that is a little dry after biting is really a little hurt, Mai.

However, the handbag of this hot pot burger is quite interesting, and it is in cooperation with Sanxingdui Museum (only delivery bags are available). The official said that you can wear it on your head and immerse yourself in the "face" expression.

Anyone with a discerning eye should have seen that McDonald’s really loves Sichuan style recently, and it is doubtful whether there are a large number of Sichuanese on their product R&D team. The crispy multi-bamboo-shoot rolls and tribute rolls introduced before were all made of spicy and spicy pot-flavored sauces. There is also small crispy meat, which is even "Sichuan-Chongqing red oil flavor". It loves it!

There are a lot of sour bamboo shoots in the crisp bamboo shoots roll, and the chicken pieces are fried very crisp. When eaten with sour bamboo shoots, the crisp taste is really happy. As for the more crunchy tribute rolls, I took them off the shelf before I could eat them? !

Crispy bamboo rolls

Where will the Sichuanese in McDonald’s go next time? My personal suggestion can be sour soup beef burger/roll-because I like it. * Photo shoot: Little K and Lu Qian

Have you eaten this hot pot hamburger? What do you think?

Author’s famous film

Original title: "I must say that there is a big failure about McDonald’s hot pot burger! 》

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　　[Aika Auto Culture Original]

　　As one of the largest and most important auto shows in the world, the Geneva Motor Show has always been regarded as the weather vane of the automobile industry, so major car companies are also happy to display the heaviest models, the most avant-garde designs and the most awesome black technology on this big stage. However, this year, due to the impact of the new coronavirus pneumonia epidemic, the 90th Geneva Motor Show, which was originally scheduled to open on March 3rd, was cancelled, but this did not stop the enthusiasm of car companies, and they turned to "cloud release" one after another. BMW was one of them, and released a brand-new model under BMW’s "First Strategy" in the form of online release — — BMW i4 concept car.

Highlight 1: the big "nostrils" in the front face

Highlight 2: brand new LOGO

　　In this regard, Jens Thiemer, senior vice president of BMW’s customer brand, said: "Removing the black ring means that BMW is more open and transparent to young car buyers, and it should also better realize digital transformation."

Highlight 3: Sports slip back modeling

Highlight 4: Tail diffuser

Highlight 5: A brand-new interior design

Highlight 6: Integrated curved touch display screen

Highlight 7: Crystal iDrive control knob

Highlight 8: Metal, wood grain and crystal interior materials.

Highlight 9: integrated seat

Highlight 10: Unique sound

　　Click on the video below to listen to the unique sound of BMW electric vehicles in the future.

　　Editor’s comment:As a brand-new I series product of BMW, it also represents the design trend of BMW pure electric vehicle in the future in many design elements, and it is a very important milestone product. According to official BMW news, the mass production version of i4 will be put into production and put on the market in the general factory of BMW Group in Munich in 2021. So how powerful will the future production version of this car be? We will wait and see.

　　Wonderful content review:

　　Analysis of BMW i4 Concept Car’s First Medium-sized Pure Electric Car

　　The BMW i4 concept car adopted the new brand logo for the first time in the world.

　　The front face design of some official maps of BMW i4 concept car is the highlight.

Wen | Xiao Gu Dong

Looking at the new dramas in recent years, the distinctive regionality is an important symbol.

As far as the dramas broadcast in the first half of this year are concerned, from the southeast drama represented by The Knockout to the northeast drama represented by The Long Season and Our Days, from the northwest drama represented by The Road of Life to the southwest drama represented by Going to a Windy Place and Dragon City, they are all typical samples.

It can be seen that at present, film and television dramas have jumped out of the creative ideas of Beijing-style dramas and Shanghai-style dramas, and at the same time, they have made great efforts to break the simplification of geographical space, integrate a large number of regional elements into their works in visual expression and atmosphere creation, fully display the unique geographical and humanistic features of each region, effectively upgrade their own innovative texture with pioneering consciousness and experimental spirit, and bring viewers a higher quality content experience.

In the view of Reading Entertainment Jun, the rise and explosion of these regional dramas not only benefited from the comprehensive activation of innovative thinking and the effective expansion of creative boundaries, but also closely related to the social environment, and the significance brought by them was also diverse.

First, based on the differentiated regions, show the great changes of the times with a small incision, so that the drama can get more exports in the expression of the theme content.

In recent years, a series of thematic dramas have emerged. "Precise Poverty Alleviation" was put forward in Shibadong Village, Huayuan County, Xiangxi, Hunan Province. "There are so many beautiful mountains" was not only filmed in Xiangxi, Hunan Province, but also mixed with real cases of local poverty alleviation in the plot. The Daughter of Dashan is based on the story of Huang Wenxiu, who graduated from Beijing Normal University as the first secretary in Baini Village, Guangxi, and focuses on showing the spiritual outlook of contemporary poverty alleviation cadres. "SOMA Flowers Bloom" focuses on the story of poverty alleviation in ethnic minority areas, based on the humanistic characteristics and natural scenery of Daliangshan, the largest Yi inhabited area in China.

Backed by the same theme, their commonness lies in walking with the times, shaping typical characters in typical environments, exporting stories of poverty alleviation with local characteristics, and vividly interpreting the concrete connotations of slogans such as "tackling poverty" and "revitalizing the countryside", so that the audience can have a deeper understanding of the implementation process of relevant policies and activate their inner collective consciousness and national pride.

2. Linked with major historical events and social transformation stages, the drama series presents vivid characteristics of the times and group images of people, which reflects the great social changes and humanistic features of the region.

In addition to the seasonal dramas such as Liu Laogen, Ma Dashuai and Country Love, most of the current dramas with northeast themes have opened the corner of the local heavy industrial era, and innovated the narrative angle from the content perspective-or focused on the survival of a century-old factory, The Great Game shows the transformation of "North Machinery Factory" from a century-old factory on the verge of bankruptcy to an innovative enterprise with international leading technology; Or focus on the parents in the family courtyard of the factory. "Our Days" takes the early 1980 s as the starting point and tells the story of several families with different family models living in the family courtyard of Hongguang Machinery Factory for decades. Or show the brand of the times when workers are laid off collectively. The Long Season not only focuses on the main plot, but also shows the ups and downs of the life of employees of Hua Gang, such as Wang Xiang, Gong Biao, Li Qiaoyun and Huang Li Ru, which is also a microcosm of the fate after the end of heavy industry in Northeast China.

This series of drama shows the social features and cultural heritage of Northeast China from different levels and dimensions, which makes us feel the pain points of the times behind the decline of heavy industry in Northeast China and the wave of millions of workers being laid off, and also deeply understand the real connotation of "a grain of ash of the times falls on everyone’s shoulders and is a mountain". Of course, each region has its own story of the times, and we are also looking forward to more dramas linking major historical events and social transformation stages, so that we can understand the stories of each era and better walk with the times.

3. Create works around scene reappearance, market culture and folk customs, so that the drama series will naturally play multiple roles in promoting cultural communication and the development of cultural tourism.

Take the new drama "The Road to Life" in the era of realistic classic literature as an example. This drama is not only partly based on the novel "Life" by Lu Yao, but also chooses to shoot in Qingjian County, Lu Yao’s hometown. From the perspective of the whole drama, The Road of Life not only vividly presents the life scenes of ordinary people in the Loess Plateau, but also fully shows the beautiful mountains and rivers in Qingjian, such as the folk culture featuring caves, folk art featuring folk songs in northern Shaanxi, the northwest food features represented by potato vermicelli and jujube steamed buns, and the unique Danxia landform and Taiji sacred natural scenic spot, which has enabled the audience to establish corresponding cultural cognition and attracted everyone to punch cards, greatly promoting it.

A drama makes a city, and even blows the outpost of online celebrity city unintentionally. Liu Yifei and Li Xian starred in "Going to a Windy Place", which not only brought fire to Dali, but also laid the groundwork for the development of Zibo cuisine. In the play, Xu Hongdou, the heroine, is set as a native of Zibo, and in the play, she explains the detailed methods of Zibo’s special gourmet crispy pot. Dong Qing, who is also played by Xie Xiaochun, is from Zibo, so he shared the whole process of making crispy pots in Little Red Book, which won the attention and praise of many fans. With the arrival of the large-scale cultural tourism movement of "entering Zi to catch the exam", many netizens took advantage of the opportunity of punching Boshan cuisine to taste the crispy pot.

With the liberalization of the environment, the development of cultural tourism in various places has been accelerated. When the film and television dramas set their creative sights on Dali, Zibo, Qingjian and other areas with both natural and humanistic characteristics, and the content of the drama series is perfectly integrated with local characteristics, it not only provides more unique content details for the precipitation of the humanistic heritage of the drama series and the expression of fireworks, but also plays an important role in the unification of artistic value and cultural value for the development of local cultural tourism.

4. With the popularity of TV series, more regional writers have emerged, further narrowing the distance between the literary world and film and television dramas.

In Northeast China, Shuang Xuetao, Zheng Zhi and Ban Yu are known as the "Three Masters of the Northeast Renaissance", which provide strong support for the high-quality output of films and TV works with the theme of Northeast China. Specifically, Zheng Zhi’s work "Raw Swallow" was adapted into a crime short play "Coward", and Shuang Xuetao’s short story "Moses on the Plain" was adapted into a movie and an online drama. Ban Yu, who was recognized by the public readers and serious literary circles for his first novel "Winter Swimming", worked as a literary planner in this year’s Douban’s most acclaimed drama "The Long Season". Generally speaking, with the cooperation of three writers, these three series show different social aspects of Northeast society, and also give the public a more comprehensive understanding of Northeast China, which is a great catalyst for the "Northeast Renaissance".

In northwest China, Chen Zhongshi, a writer, has attracted much attention because of the film and television of White Deer Plain, and Lu Yao has become more and more familiar because of the film and television of the novels Ordinary World and Life. Wei Yangqing, a famous film and television screenwriter and national first-class writer, said at the seminar on "The Road of Life" that "Luyao is the cultural card of Shaanxi and the pride of Shaanxi people."

In addition, My Altay, a refreshing healing mini-drama adapted from the prose of the same name by writer Li Juan, was officially launched at the end of last month, which not only filled the gap in the current market of Xinjiang-themed film and television dramas, but also gave Xinjiang writers a certain degree of social attention and topic discussion. In addition to My Altay, Li Juan also has a series of nonfiction prose collections such as Sheep Road Trilogy (composed of Spring Ranch, Summer Ranch in the Front Mountain and Summer Ranch in the Deep Mountain), Winter Ranch, Far Sunflower Field and Nine Snowflakes. Whether these works can further develop and expand the content layout of Xinjiang film and television themes in the future depends on the broadcast effect of My Altay.

Backed by the decline of publishing industry and the development of online literature, the existence and influence of the original author gradually weakened in the process of film and television adaptation of works. Nowadays, these authors with strong regional attributes have emerged in the film and television industry, which not only escorts the literary adaptation of film and television works, but also helps to enhance their own popularity, and even can endorse literary works in their respective regions.

Conclusion:

In the past, film and television dramas set in Beijing and Shanghai satisfied the audience’s yearning and pursuit of metropolis, and related content topics also accurately poked the pain points of urbanites, which led to the upsurge of watching dramas for the whole people. Nowadays, the creative tentacles of film and television dramas extend to more cities, which not only provides more creative space and forms of expression for the story content, but also can simultaneously export the local natural scenery and cultural features, so that the audience can’t help but yearn for it, thus driving the diversified development of local cultural tourism and the development of local culture.

Rather than saying that the current film and television creators are stepping out of the comfort zone of Beijing-style dramas and Shanghai-style dramas, it is better to say that the pattern and vision of film and television industry creation are fully opened, and regional dramas are pushed into the stage of multi-point flowering. In this way, the film and television IP, which is contemporary, artistic and regional, not only upgrades the audience’s audio-visual experience, but also carries a deeper social value and humanistic value, providing an effective guide for the entertainment industry to explore the next film and television outlet.

* Original article, please indicate the source when reprinting.