On April 23rd, 2021, the theme salon "How to Make Use of Video Numbers to Break Out", which was jointly published by Vision Knowledge Pod College, ended successfully. This activity brought together the top players and popular bloggers in the field to discuss and exchange video numbers, and the live content was full of dry goods. The four guests were from Jin Yinhong, a senior lecturer of Xinbang College, Gong Boyang, Chairman &CEO of Titanium Platinum New Media, Pan Xingzhi, the founder of Xiaobei, a trader of the video number Million Fan Matrix, and the online psychological growth platform for women. Several guests summarized the dry goods of the video number from their own perspectives, and shared the contents including the solution of brand communication, the growth method of millions of fans, the methodology of 17w praise explosion, and the practice of realizing money.

Let’s look at the highlights of this salon:

Ma Changbo, founder and CEO of Vision Media, first made a keynote speech on this salon: "Exploring a clearer future on the wave". What is the future in the face of the unquestionable wave of content now? He put forward five key words: trend, real problem, experience and law, explosion and long-distance running, and future appearance. Everyone present is riding the waves and walking above the trend, so when we discover the trend, we should explore the "real problem". Based on the "real problem" discussed every time, we should learn from "experience and laws" in order to achieve the "explosion" of dividends at this time, adhere to the "long-distance running", and finally hope that we can touch a more detailed "future appearance" in every salon.

Ma Changbo, founder and CEO of Vision Media

Jin Yinhong ——4-year research expert on WeChat ecology and video number, and consultant of new list.

See the big from the small, and see through the difficulties of different industries in the construction of video numbers through cases.

From data to layout, Jin Yinhong mainly expounds that short video is still the mainstream, and the data of video number is more outstanding in short video. Starting from various industries, he deeply analyzes the influence of video number on these different industries. Starting from the medical beauty industry, she mentioned that live broadcast will be a good way to realize cash, and it can transform knowledge well through video numbers. Jin Yinhong elaborated in more detail how "content, traffic, brand and resources" can complement each other to create an explosive video number. At the end of the speech, I actually described how each part achieved an explosive video number.

Jin Yinhong, Senior Lecturer of Xinbang College

Xiaobei-a powerful trader who frequently operates explosions and video number matrix fans breaking millions.

"170,000 likes, 30,000 pink, how is the video number pink explosion made?" 》

From the matrix trader of WeChat WeChat official account to the hundreds of thousands of fans of short videos, Xiaobei said that she missed the era of Aauto Quicker in Tik Tok, but she saw the last hope of short videos in the rise of video numbers, so she made the choice of adding video numbers. Xiaobei mentioned: "Topic selection means the direction of creation and the views and values conveyed to users." In Xiaobei’s view, explosions and topic selection are closely related, and Xiaobei described the matching of explosions in many aspects, such as soundtrack and copywriting, and shared her methods on how to improve users’ praise, as well as the detailed analysis of explosion cases.

Video number Million Fan Matrix trader Xiaobei loves to eat meat.

Gong Boyang, Ph.D., Wuhan University, has 20 years’ experience in marketing and communication, and has been awarded "Digital Marketing Person of the Year" for five consecutive years.

Observation of video explosives

Gong Boyang’s team observed thousands of video numbers and found that five types of video numbers are more likely to spread themselves and become explosions in video numbers. They are: sympathetic, controversial, entertaining, social and knowledge-oriented. Gong Boyang called these five contents "emotional five-pointed stars". Knowledge-based content is the content that can make people gain a lot and open their eyes, which will easily become the explosion in the video number, and using the principle of emotional five-pointed star to guide the creation will definitely make your video number a higher level; For the content, he has his own unique methodology, such as "defining the topic with 3C analysis" and "determining the topic with T-shaped model", and in addition, he has put forward wonderful new ideas on structure, communication and video rhythm.

Gong Boyang, Chairman and &CEO of Titanium Platinum New Media

Pan Xingzhi-30 million fans on the whole network, a senior media person who has established millions of Chinese emotional circles around the world.

How to Create a Women’s Game World through Video Numbers

Pan Xingzhi, who focuses on women’s psychology, found many brand-new ways of playing on the video number, especially mentioning "how to make women use the video number as a tool to accompany each other, empower each other, and create value through knowledge." Pan Xingzhi analyzes how the whole video number can become a tool that women can realize from the perspective of women she is familiar with. How to make women gain knowledge while watching the video number, and realize it through this way, and from the perspective of women’s needs and the benefits of the video number, this paper puts forward the methods and methods of realizing it.

Pan Xingzhi, founder of Xingzhi Online Women’s Psychological Growth Platform

The Institute of Vision and Pod Knowledge is jointly launched by MCN Vision Media, a domestic professional organization, and Media Sansheng. A service empowerment organization that focuses on promoting knowledge creation and commercialization. Committed to uniting talents, platforms and business customers to jointly create a better knowledge creation and commercialization ecology.

Vision-A Short Video of Head Knowledge in China & Knowledge MCN

Vision is mainly engaged in knowledge short video & knowledge MCN business, and its incubation has created nearly 100 knowledgeable people, nearly 100 million fans, and the core team has 8 years of short video experience; With "knowledge" as the core label, it has already sprinted to the head of the knowledge short video field &MCN for four years. Not only that, but also created the industry role of "short video knowledge service integrator" and accumulated complete knowledge marketing methodology and practical experience. Always committed to becoming the largest visual knowledge marketing service group in China.

Vision has always had greater expectations for building better knowledge MCN. I hope to cooperate with more knowledge creation peers, marketing service agencies and brand customers for a win-win situation. In the future, we will join hands with more marketing experts to explore the contents of various fields and sail out to sea and ride the wind and waves together in the era of great navigation of knowledge!

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Laiyuan Mixiniu Entertainment

Wen | Xiaofeng　 　

Romance films are gradually divided and begin to transform in type and orientation, while those romance films that have not been upgraded and transformed for a long time begin to face the fate of being eliminated.

　

Those cases that have been successfully transformed, such as the recent My Love and I want us to be together, are abandoning the logic and rationality of some plots, actively lowering the threshold to cater to young female audiences, and achieving a benign reputation by emotional resonance. Those romantic films that have not been upgraded are still following the rules, and they are still very traditional old projects many years ago, such as "A little tempted", which is being shown.

Traditional romantic films have been eliminated.

The last wave of love movies started with To Our Dying Youth, and there were super explosions in the middle, such as Left Ear, In a hurry that year, You at the same table, which the audience had never seen before. They were generally youthful and beautiful, which could accurately realize the purpose of nostalgia and easily make the audience empathize with their own school years, so a series of explosion projects were produced.

　

In fact, this kind of projects are still relatively realistic, and even "To Youth We Will Die" is a masterpiece. They are telling stories seriously, at least describing youth sincerely. This realistic style is also an important reason to arouse the audience memories of youth. However, with the "abortion", "terminal illness" and "car accident", with the similar projects really piling up, the audience’s rebellious mentality began to emerge, leading to the subsequent decline in the youth film market.

　

Now, after entering the era of romance 2.0, youth films have a new direction, and they are giving up realism decisively, because the real scene can’t satisfy the imagination of more female audiences. Nowadays, more romantic and aesthetic plots, or even more cruel stories, have begun to appear. This kind of strong drama, strong sensation and strong tears can stimulate the emotions of female audiences, which is also an important reason why they can pay the bill continuously.

　

Therefore, a series of explosion projects have been born, such as super explosions such as Ex-3 and Stories More Sad than Sadness, and small explosions of 300-500 million level such as I want us to be together are even more numerous. This also makes the declining love type start to bottom out. After regaining the grip, the love type enters another track, no longer wins by plot, and begins to directly win the audience with emotions, thus gaining a better sense of leaving the scene and making everything more efficient.

These new romantic films are generally very well publicized, and they can easily find marketing points to enlarge them. These are topics that can resonate with today’s female audience. They can also attract millions of praises in short videos, which can quickly form a heat and then turn into people who want to see. People often think that a romantic film is inexplicably popular. In fact, it just has a better topic selection and marketing point, and it can be achieved at one point.

　

On the contrary, those romantic films that have not been upgraded for a long time and still focus on three or five years ago have ushered in a very tragic fate. These romantic films are very difficult to market at first, and the old topics and contents, whether materials or short videos, are lacking. Young viewers don’t catch a cold, and the heat is too late to get up, which eventually leads to throwing them in the market and can’t arouse a little splash.

　

Obviously, these romantic films can’t catch the female audience today. They are too far away from the audience. You know, when the audience walks into the cinema to watch a romantic movie, in fact, they are not watching other people’s love, but they can see themselves, at least make themselves associate with it. But nowadays, these traditional romantic movies can’t let the audience see themselves, even they are too far away from themselves.

(this year’s box office bleak romance)

　

From the report card, we can see that there are many romantic films with big-name stars on the list, but they can’t resonate with today’s post-95 s and post-00 s in terms of lineup, content and topic. This is love that has nothing to do with them. For example, Tomorrow Will Be Fine, Legal Companion, etc. all have well-matched lineups, but the content is too old, so they are eliminated by the audience and the market.

　

More than 70% of the audience of romantic films are young female viewers. This wave of people is relatively emotional, and they don’t pay so much attention to quality. They prefer a feeling and emotion, so today’s romantic films must be tailored to take into account their feelings. The movie "A little tempted" which is being shown is also a traditional and outdated romantic film. When there is a problem with the choice, the efforts can only be in vain.

"A little tempted", a little bit on the street.

In fact, no matter from any angle, the film is like a project five years ago. It may have been prepared very early, but now it is facing the release node, but it has cleverly avoided the wind and was abandoned by young audiences. "A little tempted" is outdated in all aspects, the most prominent being the following points.

　

The first is the title. In fact, since the earliest "Gardenia Blossoms", the projects with songs as the title have almost no good results, such as "Brothers Sleeping in My Upper Bed", "I have you all my life" and "Writing Poems for You". In fact, the IP of songs itself is different from the movie market, and it is impossible to form an imaginary thing that fans turn into fans. This conversion rate is negligible.

　

As a classic old song in Jeff Chang Shin-Che, it still has a good popularity after 70′ s and 80′ s, but it is completely different after 00′ s, obviously too far away from today’s audience. Considering that even Stefanie has become an "unpopular singer" today, the products of the last century, such as Jeff Chang Shin-Che and A Little Tempted, are even more estranged.

　

Followed by the main creation. Chen Jiashang, the director, has made a splash in Hong Kong at his peak, but his creativity has been declining in recent years. The last film he directed was "Wandering in the Wind" four years ago. Now he is directing a romantic film, but he still lags behind the young creators in handling the young female audience.

The two leading actors, Ren Suxi and Jerry Yan, one is not in line with the aesthetic requirements of the heroine of the romantic film, and the other is that they have been out of breath for too long to resonate with young audiences. Moreover, the two really can’t find any sense of CP, which makes it difficult for the audience to substitute. In short, the attraction of these two people to young audiences is almost zero.

　

Finally, the content. It is still the product of the romance before it was upgraded, and there are no tricks that can adjust the audience’s emotions, and there is no bridge that makes the audience cry. It is true that these plots are not necessarily good, but they are effective from the perspective of the market and the audience. Therefore, as a romantic film that is well-behaved in all aspects, it must finally accept the defeat in the market.

　

Even Jeff Chang Shin-Che, as an artistic director, was powerless. After the file was changed from 520 to June 3, he only won 1.87 million box office in the first half of the day, but the official opening of the painting the next day only got 4.6 million box office, which proved that it was a completely anti-market and anti-audience project. Finally, it is expected to fall to the level of 15 million. As a medium-sized love project, it may only recover the cost of publicity.

　

A project starring a newcomer like My Love can easily break through 800 million+,but a romantic film with a better lineup, A Little Tempted, only won 15 million. This is the differentiation of romantic films, and this is the gap in choosing the wrong direction. After all, movies are audience-oriented, and the audience is self-interested and will only choose projects that are beneficial to them. This differentiation will be more obvious in the future.

　

In fact, in recent years, most of the love movies are similar to the project "A little tempted", and the box office ranges from hundreds of thousands to tens of millions. The state advocates that the industry needs to be upgraded. In fact, the same is true of the concept of film creation, and there must be a renewal of content. After all, it serves the audience.

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　　guide reading

　　On the occasion of the 50th anniversary of the establishment of diplomatic relations between China and Germany, German Chancellor Scholz led a delegation to visit China on November 4th. Rudolf Scharping, the former German defense minister, recently wrote a signed article for the China Journal China Watch Think Tank, saying that Sino-German relations have experienced twists and turns in the past 50 years, but they are generally successful. In the face of multiple global challenges, especially in the context of the Ukrainian crisis, all countries should take concrete actions, strengthen cooperation and shoulder the common responsibility of promoting world peace and development.

　　Although China and Germany are geographically far apart, with different histories and cultures, and their political and legal systems are also very different, in Scharping’s view, these differences are both challenges and opportunities for dialogue. In the past 50 years, China and Germany have had successful practices in this regard. No matter in the past or now, Sino-German relations have experienced difficult stages and great setbacks. But for the two countries, the process of mutual understanding, exchanges and deepening relations is successful.

　　Great geographical distances, different cultures and experiences, even fundamental differences in political and legal systems should be understood as a challenge and thus an invitation to talk.

　　China and Germany have practiced this successfully over the last 50 years. Of course, there have been and still are very difficult phases and massive setbacks. But the course of understanding, exchange and deepening of relations has been successful for both countries.

　　After 50 years of Sino-German cooperation, we have every reason to praise this progress and think about how to use and develop this experience in the future. Our two countries have a lot in common, and we can make great achievements, but we also face great challenges.

　　Five decades of cooperation between China and Germany are an excellent reason to praise the progress while asking how we can use and build on this expe rience in the future. Our two countries have several things in common, can accomplish much, but face great challenges.

　　Image source: vision china

　　Scharping believes that in the face of global challenges, all countries, regardless of their political systems, must work together to deal with them, and the scientific community, social organizations and all the people need to make joint contributions. For example, the challenge of climate change is becoming more and more urgent in recent years, and China and Germany are moving towards a common goal: China is committed to achieving climate neutrality by 2060, while Germany hopes to achieve it by 2045. China is in a leading position in developing renewable energy. We should jointly consider whether it is possible to make faster progress in cooperation between the two countries and with other countries.

　　Global challenges do not ask for differences in political systems. Global challenges require joint responses from all countries and economies; they require contributions of sciences, social organizations and citizens. For years, the challenge of climate change has become increasingly urgent. China and Germany are moving toward a common goal: China wants to be climate neutral before 2060, Germany by 2045. China is a leader in the expansion of renewable energies. We should jointly consider whether it is possible to make even faster progress — in our countries and in cooperation with other countries, including those on other continents.

　　Both China and Germany and their people are struggling with the persistent climate change, which threatens food, agriculture, economy, cities and everything. I hope that we can better share and make use of our respective scientific knowledge, innovative ability and economic strength, and jointly contribute to building a better world.

　　Both our nations and peoples are struggling with the ongoing climate change which threatens food and agriculture, economy, cities and everything. I hope that we could better share and make use of our scientific knowledge, innovative competence and economic strength in order to contribute jointly to a better world.

　　Image source: vision china

　　On top of the original challenges, new challenges are still coming one after another, such as the Ukrainian crisis that broke out this year. In this regard, German Chancellor Angela Scholz reached an important consensus with Chinese leaders during her recent visit to China, and both sides jointly opposed the use or threat of use of nuclear weapons. Scharping said that both China and Germany are staunch advocates of the Five Principles of Peaceful Coexistence, and this meeting is of key significance, which has enhanced mutual trust, deepened mutual political understanding and opened up bright prospects for the two countries to join hands in the future in a more peaceful world environment.

　　China and Germany are solid advocates for the Five Principles of Peaceful Coexistence. The meeting of President Xi and Chancellor Olaf Scholz was decisive to strengthen mutual trust, deepen the understanding of both countries and their respective politics to create a promising perspective for both nations in a more peaceful world.

　　All these challenges highlight how fragile our world is. It is hoped that leaders of all countries will earnestly shoulder their responsibilities and take decisive actions to strengthen global cooperation. In this regard, Sino-German and China-EU cooperation is indispensable.

　　All of these challenges highlight how vulnerable our world is. The hope is that responsible and decisive political leadership will strengthen global co operation. Germany and China, Europe and China are indispensable for this.

On December 16th, official news of Alipay’s open platform, in order to further help businesses reduce costs and increase efficiency, and lower the threshold of public-private domain linkage, Alipay announced to upgrade "Star Plan 2.0": on the basis of the original public domain traffic opening, two public domain positions, namely platform-level IP activities and coupons venue, were opened, and 5 billion traffic subsidies were added in the next six months to support the digital operation of merchants’ private domain.

It is understood that in May this year, Alipay launched the traffic incentive policy "Star Plan 2.0", and announced that it would subsidize businesses with over 10 billion public domain traffic for half a year to support businesses’ private domain operations. Up to now, nearly 10,000 merchants have joined the "Star Plan 2.0", and the efficiency of private domain operation has been improved through Alipay public domain traffic incentives. "Green Account Technology", a service provider engaged in the operation of small programs, revealed that it has launched public domain positions such as payment success pages through "Star Project 2.0" to help customers increase the order volume of Alipay small programs by nearly 50%.

After this upgrade, merchants can get incentive points according to monthly access increments after completing self-operation actions such as applet promotion and retention, and exchange public domain traffic at the core location of Alipay App such as platform-level IP activities, home page recommendation cards, payment success pages, search recommendations, and coupon channels for free. At the same time, this upgrade also supports the service providers in the Alipay ecosystem to sign contracts and put into operation, thus helping service providers to expand business opportunities and expand digital agency operations.

"The world is chaotic, and the United States has the final say." This sentence is not true, but it really makes sense.

For a long time, relying on the aircraft carrier battle group covering the global waters and the dollar hegemony linked to oil, the United States has acted recklessly around the world. Today, the United States remains the "biggest threat" to world security.

On September 24th, three more chaotic signals came from the world, all related to the United States.

Signal one, the situation is escalating! The United States once again sanctioned Russia, and the Russian Prime Minister was included in the sanctions list.

On the 24th, the US House of Representatives approved a bill proposing sanctions against 35 Russian citizens. Washington believes that these people are involved in "human rights violations."

In this sanctions list, there are Russian Prime Minister Mishustin, Russian Presidential Press Secretary peskov, Russian Federal Security Service Director Bortnikov and other senior Russian government officials.

In addition, Russian business and media celebrities have also been included in the sanctions list. For example, Xie Qin, head of Russian oil company, Simonyan, editor-in-chief of Russian TV station today and others.

According to the process, Biden will submit a conclusion to the US Congress within 180 days after the bill is passed: which of these 35 people should be included in the sanctions list under the framework of the Magnitsky Act.

In 2008, magnitsky, a lawyer of Russian Hermitage Fund Management Company, was arrested by Russian police on charges of tax evasion. During his detention, magnitsky was beaten in prison and died of a heart attack in the detention center the following year.

Magnitsky’s death caused a great sensation at that time, and also triggered a series of investigations in the West.

In 2012, the US Congress passed the Magnitsky Act. The bill provides for visas and sanctions for people suspected of magnitsky’s death.

Up to now, the number of "magnitsky List" has reached 49. As the United States passes a new bill this time, the scale of sanctions will continue to expand.

Since the passage of the Magnitsky Act, Russia has repeatedly warned the United States that politicizing the case is "intolerable". But Washington completely ignored this warning.

Since Biden took office, the United States has significantly strengthened its sanctions against Russia. Prior to this, the White House has launched two rounds of large-scale sanctions against Russia.

In the last sanctions, the White House announced sanctions against 32 Russian entities and individuals and expelled 10 Russian diplomats, which led to a "diplomatic expulsion war" between Russia and the West.

According to Putin’s character of "never eating dumb losses", Russia is bound to make a strong response as the United States launches a new round of sanctions. Maybe Putin is already brewing "countermeasures".

Second, America is dishonest! The Turkish president publicly challenged Biden.

On 24th, Erdogan, who is attending the UN General Assembly in new york, bluntly said in an interview that his relationship with Biden "didn’t start well".

Erdogan said that as a member of NATO, Turkey does not want to be an opponent of the United States, but a friend, but the relationship between the two countries is not optimistic at present. All this is because the United States has always treated Turkey in a "dishonest" way.

Erdogan said that Ankara purchased F-35 fighter jets from the United States and paid $1.4 billion, but these fighters were not delivered. In addition, he also criticized the United States for providing military support to extremist organizations in Syria.

Since Biden took office, there has been a "visible" crack in the relationship between the United States and Turkey.

As Ankara insisted on purchasing Russian S-400 air defense missile system, the US Department of Defense announced that Turkey would be "kicked out" of the F-35 fighter supply plan.

Not only that, Biden also issued a statement in April this year, publicly acknowledging the "Armenian genocide" and became the first president in American history to acknowledge the incident. It caused extreme dissatisfaction from Turkey.

Biden hopes to use a series of tough measures to force Turkey to compromise. However, Erdogan’s title of "crazy president" is not in vain.

Even in the face of the threat of sanctions from the United States, Erdogan still insisted that Ankara would not take a step back on the issue of buying S-400 air defense missiles.

Obviously, Biden overestimated the deterrence of American hegemony and underestimated Turkey’s determination to resist. Under Erdogan’s toughness, Biden seems to really have no choice but to take Turkey as the "thorn in the Middle East".

Biden must be very worried now that if there are more "tartars" like Turkey among his allies, it will be even harder for the American team to take over.

Third, during the NATO naval exercise, Russian warships suddenly appeared and British and Russian warships clashed?

On the 24th, local media in Portsmouth, England reported that during the NATO naval exercise, a Russian warship suddenly appeared, which aroused the vigilance of the British fleet.

At that time, the British Navy’s "Prince of Wales" aircraft carrier was participating in the largest "Joint Warrior" naval exercise in Europe, during which it met the Russian Navy’s "Smolny" training ship, which was closely monitoring the exercise, and a "conflict" occurred.

According to the report, after discovering that the actions of Russian warships may pose a threat, the British Navy launched targeted surveillance and dispatched aircraft carriers to "track" Russian ships.

As for the extent of the "conflict" between the two sides, there was no exchange of fire, which was not mentioned in the report.

It is worth mentioning that the "Prince of Wales" aircraft carrier is the latest main warship in Britain, and it just entered service at the end of 2019. The "Smolny" is an old ship built in the 1970s, mainly used for training Russian sailors.

This confrontation between "one old and one young" is very interesting.

What is more noteworthy is the background of the confrontation between Russian and British warships-in June this year, the British destroyer "Guardian" stormed the territorial waters of the Russian Black Sea. After the warning was invalid, the Russian border guards decisively carried out "live ammunition expulsion". In less than five minutes, the "Guardian" left the Russian territorial waters despondently.

Since Brexit, Britain and the United States have been getting closer and closer. Last time, sending warships into Russian territorial waters was not only to test Putin’s bottom line, but also to "show loyalty" to Washington.

This time, Russian warships suddenly appeared in NATO military exercises, apparently sending a signal to Britain and NATO that Russia will never bow to the United States.

As for Britain, which has long faded from the aura of "the sun never sets on the empire", it is better to forget the past life.

Otherwise, it will be Britain itself that is ultimately humiliated.

　　On June 20th, the workshop of "New Era, New Image" was held online. Ten senior experts at home and abroad gave lectures on the practical problems of current international communication work, and more than 10,000 people from party and government organs at all levels, key universities, media organizations, Chinese embassies and consulates abroad participated in the training online.

　　What is the significance of this international communication training in a critical period and moment, which is guided by the state and widely participated by the people?

　　Integrating China and foreign countries is the key.

　　The routine of "talking to yourself" is not feasible.

　　"No distinction between internal and external propaganda" and "external propaganda and internal propaganda" have become the difficulties and pain points of current international communication work. How to crack it? The workshop focuses on problem-oriented and adopts the teaching method of group teaching. Each group is taught by two industry veterans of "one China and one foreign country" in pairs. Foreign lecturers tell how to tell the story of China well in the international voice, and domestic lecturers explain it in depth through "discourse transformation", which not only breaks the gap between the local and the global, but also avoids simple "takenism", which is generally welcomed by students.

　　Wu Xu, director of the External Promotion Bureau of the State Council Office, pointed out in his opening speech that images are narrated in audio-visual language, involving discourse system and discourse power. In the process of strengthening Sino-foreign joint creation and promoting the international expression of China’s stories, we should not only learn from international advanced expression techniques, but also stick to the position of Chinese culture, and tell the story of China and spread Chinese culture well with the lens of integrating China and foreign countries.

　　△ Wei Keran, vice president of Warner Bros. Exploration Group and editor-in-chief of Greater China and Southeast Asia, gave a lecture clip.

　　In recent years, Discovery Channel has created a large number of Chinese and foreign co-produced film and television programs, such as The Journey of the Brave, which has attracted wide international attention. Wei Keran, vice president of Warner Bros. Discovery Group and editor-in-chief of Greater China and Southeast Asia, said in his lecture that the content strategy of Discovery Channel is to "tell the story of China in the voice of the world", that is, to integrate the global narrative skills of Discovery Channel with the local culture of China, and to jointly create and broadcast it around the world through Chinese and foreign teams.

　　Zhang Tongdao, director of the Documentary Center of Beijing Normal University, and Han Lei, director and planner of MIDA Documentary Channel of Shanghai Radio and Television Station, further analyzed the video viewing habits of audiences in different regions of the world in their lectures, and encouraged students to try their best to understand the visual narrative methods in different cultural backgrounds, jump out of the "talking by themselves" publicity routine, realize the cross-cultural communication of China’s stories in the integration of China and foreign countries, and comprehensively improve the professional level of international communication.

　　Emotional resonance is a ruler.

　　Measure whether international communication is effective or not.

　　In the new era, China is carrying out the most grand and unique practical innovation in human history, and there will never be a shortage of good stories in China. Why are many good stories about China mediocre or even poor? What’s the solution to the problem? With the workshop as the link, 10,000 students from all walks of life had in-depth exchanges and formed a series of important consensuses: to tell China’s story, we should attach importance to individual stories rather than grand narratives; accurate communication is not "blind communication" regardless of the audience; we must never copy the western narrative logic, let alone fall into the western discourse trap … … Among them, the most important thing is whether it can really resonate with overseas audiences.

　　Some students from China’s medical aid team to Africa put forward a question online: China has done medical aid to Africa for so many years, but it has done so well and so much. How can we tell a good story?

　　Mitchell farkas, a senior American TV producer, responded in the interaction: "Like China, African countries want to be independent and strong, and the Chinese dream is becoming the inspiration for many African countries’ dreams. When planning a program, the key person should be the local people, and the medical team members who aid Africa in China should play the roles of supporters and friends. In this way, the story of China’s aid medical team to Africa is cleverly embedded in the local story of the region, namely ‘ We are here to help you, not to use you ’ 。”

　　△ American director farkas lectures

　　China creators should form narrative logic and style based on their own cultural characteristics. Farkas further suggested: "China is not the West. The historical connection between China and Africa is different from that of the West, so we can’t copy the way the Western media tells about Africa. China’s medical aid team members to Africa are not westerners. They were born in Chinese culture, which contains a sense of responsibility and respect for peaceful relations. When telling a story, you need to remember these uniqueness. "

　　Farkas’s point of view resonated widely with the students. Solang Deji, a student from Xizang Branch of Xinhua News Agency, said that through this study, I felt more intuitively the differences between Chinese and foreign discourse systems, and how to better cross the cultural gap in international communication and better produce international communication news products. International communication is not a simple language translation, but a discourse expression that integrates Chinese and foreign languages and resonates with emotions.

　　tell China’s stories well

　　First of all, we must be confident and self-respecting

　　When telling the story of China, some people lack self-confidence and self-respect. When facing any problems, they are used to finding shortcomings from themselves, failing to see through the advantages of China and failing to explore the potential of China. In the exchange, everyone agreed that it is not acceptable to stand still and worship foreign countries in order to really do a good job in international communication.

　　In the workshop, Li Dongshen, the general director of the documentary "China", elaborated on how to tell the profound and long-standing Chinese history and culture with new video technology, and Qin Yuming, vice president of the TV School of China Communication University, told how to confidently tell the hard-core story of China theme through cases.

　　△ Spanish director Aode’s lecture clip

　　Cultural self-confidence is the deepest and most lasting force of a nation, and it is a great practice that self-confidence in international communication is rooted in the land of China. Aode Abadia, a senior lecturer in the Film Production Department of vancouver film school, Shanghai University, said in his lecture that a good program should contain the spirit of the Chinese nation and show the quality of the people of China. She said: "In the program Song of New China, we first told overseas audiences that this story is interesting because it fully embodies the spirit of the Chinese nation. We need to break the stereotypes and prejudices of overseas audiences about Chinese and show the friendliness, intelligence, courage and resilience of the people of China. Although there are differences between different civilizations, there are still many things in common. I believe these things should always be the theme of the film. "

　　Without self-confidence and self-respect for Chinese culture and China system, telling the story of China well is water without a source and a tree without roots. Qiu Wenping, director of the Religious Studies Office of the Institute of Religious Studies, Shanghai Academy of Social Sciences, commented: "There are many people who worship the western political system and the supremacy of money, and historical nihilism that denies China’s civilization and heroes also emerges endlessly. To tell the story of China well, the narrator must have a deep understanding of China’s traditional culture and long history, and a deep recognition of the booming Chinese modernization thought. Only in this way can we not become a mouthpiece of Western discourse, but we can have a unique perspective of history and a historical vision with China characteristics. "

　　Facing prejudice and rumors

　　Don’t be a "silent lamb"

　　At a time when the United States and the West occupy the hegemony of public opinion, how can China’s story resonate with the people of the world? In the communication, everyone agrees that we can neither be "silent lambs" nor deliberately avoid sharp and sensitive issues.

　　△ Oscar director Malcolm Clarke lectures

　　Malcolm Clarke, a two-time Oscar winner, said in his lecture that silence is not a good way to face prejudice and rumors. "In the past ten years, China has been the target of negative western propaganda. When I heard that China was accused of prejudice and rumors, I couldn’t help feeling resentful. Because the information is inaccurate, we need to try our best to tell the truth about China and tell stories that can touch the hearts of foreign audiences and shake their fear and prejudice against China. "

　　Malcolm Clarke also suggested focusing more on ordinary Chinese to reflect the great changes in China through vivid individual stories. He encouraged the workshop participants: "I think we are lucky to be able to tell the story of China with images. There are many doubts on the road to the great rejuvenation of modern China, but we can all do our modest part to show Chinese’s positive style and extraordinary changes in a country with a population of more than 1.4 billion. "

　　Zhu Xianliang, a senior consultant of the Bili Bili Documentary Production Center, said in his lecture that he fully agrees with the views of foreign tutors. Don’t just talk about what you think foreign audiences like to hear, but start from the stories of ordinary people, find bright spots in their lives, and touch people’s hearts with fireworks.

　　Facing the change of international public opinion

　　There is an urgent need to change solo into chorus

　　There are as many as 10019 students enrolled in this workshop. Behind the enthusiastic response, it shows that all sectors of society have viewed the international communication work from a strategic perspective, and the timely holding of the workshop has inspired and complied with this enthusiasm.

　　In recent years, with the changes in the pattern of international relations, the pattern of international public opinion is also undergoing profound changes. It is the main purpose of this workshop to effectively cope with the changes in international public opinion and gather the wisdom of the international media. Johnny, a professor at the School of Journalism of Renmin University of China and director of the Department of International Journalism and Communication, commented: "The existence of international communication in China ‘ San ’ ‘ Chaos ’ Problems such as lack of effective coordination and integration. This workshop has gone beyond the visual communication itself, and it is an effort to integrate the multiple main forces of China’s international communication, which has the potential to develop into a landmark platform to gather the diverse forces of international communication. "

　　This workshop is an important part of the Sino-foreign joint creative plan of "New Era, New Image". The creative plan aims to focus on the story of China in the new era, collect topics for documentary programs at home and abroad, and support Chinese and foreign directors to jointly create.

　　Liang Yi, chief expert of john rabe Beijing Exchange Center, commented: "In addition to theoretical teaching, the workshop also passed ‘ New era, new image ’ The Chinese-foreign joint creation plan also selects, guides, supports and encourages Chinese and foreign directors to jointly create, directly builds a platform and bridge for international communication in the new era, and sows valuable seeds for strengthening international communication.

Xu Junzuo (Xinhua News Agency)

People from other provinces handle the talent settlement business in the Population and Entry-Exit Management Service Center of Meilan Branch of Haikou Public Security Bureau, Hainan Province. Xinhua News Agency reporter Guo Chengshe

Located in zhanggong district, Ganzhou City, Jiangxi Province, Ganzhou Talent Apartment Community has complete supporting facilities, such as greening and sports facilities, to realize the occupancy of talents with bags. Photo by Hu Jiangtao (People’s Vision)

　　In Huai ‘an City, Jiangsu Province, the tram with the theme of "Huai ‘an Talent" shuttled through the bustling urban area to publicize the local talent policy. Photo by PG One (People’s Vision)

　　"What is the most expensive in the 21st century? Talent! "

　　Just after the Spring Festival holiday, Shanghai Pudong New Area issued a series of new policies on talent development, and put forward the goal of "the total amount of talent resources will grow to about 2 million in 2025". Not long ago, the local two conferences held intensively also made arrangements for doing a good job in talent work this year. At the beginning of the new year, all localities have released strong signals of thirst for talents.

　　Talent is the first resource. In recent years, all localities have studied the local "talent experience" well, and all kinds of talents have shown their abilities to promote the high-quality development of regional economy and society. In the practice of talent introduction, more and more city managers realize that talent introduction is the first and retention is the foundation. We should take multiple measures to optimize the ecology of talent development and stimulate the vitality of talent development.

　　Various localities have successively introduced "recruiting talents and practical tricks"

　　When it comes to pesticide residues, the staff of Lanzhou Food and Drug Inspection and Testing Institute in Gansu Province were impressed: in the past, it took half a month to test pesticide residues in a vegetable variety due to lack of means. Nowadays, with the Qualcomm-based non-targeted pesticide residue detection technology, the detection time has been shortened to one day, and the number of pesticide residues that can be detected has increased from dozens to thousands.

　　The change stems from the flexible talent introduction mechanism implemented in Lanzhou. In August 2019, Pang Guofang, academician of China Academy of Engineering and chief scientist of China Academy of Inspection and Quarantine, decided to set up an academician expert workstation in Lanzhou. The new technology for rapid detection of pesticide residues is Pang Guofang’s technical patent.

　　How to operate the "flexible talent introduction" in Lanzhou? Under the premise of not changing the relationship with the original unit, support employers to attract all kinds of talents at home and abroad to gather in local key fields and industries through consulting guidance, short-term part-time, project cooperation and migratory bird service. For the introduction of talents, the local government gives work subsidies, travel expenses, housing rental fees and other preferential benefits for reimbursement.

　　Since the academician expert workstation was unveiled, the local food testing level has been greatly improved. Relying on the workstation, Lanzhou Food and Drug Inspection and Testing Institute was also successfully approved as the first key laboratory at the ministerial level.

　　In Guiyang, Guizhou Province, Jiang Daoshun, general manager of Anxin CNC Technology Co., Ltd., led the team in the production workshop to develop the intelligent CNC shovel grinder. "I hope to break through the blockade of foreign technology and improve the situation that high-end CNC tool grinders rely almost entirely on imports." Jiang Daoshun said.

　　In recent years, Guiyang has implemented the introduction project of big data talents training to boost the development of big data industry. In the mind of Jiang Daoshun, the winner of the "Big Data Hundred Talents Program", "Intelligent Manufacturing" must rely on independent innovation. At present, the R&D and manufacturing team members of the company have more than 10 years of experience in developing CNC machine tools and CNC tools, and have more than 10 patents. Jiang Daoshun is full of confidence in realizing independent innovation.

　　Not only in the laboratory and production room, but also in the fields. "Foreign entrepreneurs, college students, veterans, migrant workers, etc. return to their hometowns to innovate and start businesses, and give full support in capital, technology and venues!" Wen Liang, who was born in Gaoshi Township, Yongxin County, Jiangxi Province, was moved.

　　After introducing Jinggang honey pomelo to Wen Lianglai, the investment promotion delegation from Gaoshi Township resolutely gave up a small factory opened in Shenzhen, returned to his hometown to set up a company and planted more than 80,000 honey pomelo seedlings. "Jinggang honey pomelo is a famous specialty, and there are preferential policies in the local area. I always want to go back to my hometown to start a business." For Wen Liang.

　　With the help of the local government, Wenlianglai’s business has become more and more prosperous. The output value of the orchard has reached more than 14 million yuan in the past two years, which has also driven the surrounding villagers to increase their income and become rich.

　　In recent years, "recruiting talents" has been introduced one after another in various places, and the door to attracting talents has been opened wider, and all kinds of talents have blossomed. According to statistics, the total number of human resources in China has reached 220 million, and the contribution rate of talents to economic and social development has been greatly improved, and the advantages of talents have been more and better transformed into advantages of innovation and development.

　　Optimize the soft environment and enhance competitiveness

　　Planted buttonwood, attracted the phoenix. To attract talents, we must first understand what talents value.

　　Liang Ma, a professor at the School of Public Administration of Renmin University of China, believes that "living and working in peace and contentment" is an important factor for talents to consider, including both career and life: having space and opportunities for development and an environment suitable for innovation and entrepreneurship, not "heroes are useless"; With high-quality commercial and public services, it can meet the needs of leisure, socialization, housing, education, medical care, and old-age care.

　　Throughout the previous initiatives to attract talents in various places, most of them were preferential policies such as loose settlement, subsidies and convenience. Liang Ma said that these policies are highly similar, causing some areas to fall into a large-scale homogenization competition, and the final effect is not obvious.

　　Some experts have also pointed out some problems in the practice of talent introduction. For example, some localities and units struggle to wear the "talent hat", but after the introduction of talents, they fail to make effective use of it; Some places blindly "give preferential treatment" to foreign talents and "neglect" local talents.

　　Taking stock of the policies of recruiting talents introduced by various places in recent years, more and more cities have made strategic adjustments. In addition to continuing to exert efforts on "real money and silver" such as housing and salary subsidies, we will pay more attention to making a fuss about institutional mechanisms, service guarantees and cultural atmosphere, and work hard to retain and make good use of talents.

　　"Talent gathering complements industrial development and urban development." Zhou Maohua, a macro researcher in the financial market department of China Everbright Bank, said that when attracting and retaining talents, all localities must try their best to optimize the soft environment and enhance their competitiveness.

　　Biomedicine is an important industry in Suzhou, Jiangsu Province, but the evaluation of professional titles of talents in biomedical industry can only refer to chemical talents. Xiao Sheng, who came to Suzhou to start a business in 2015, has three licenses of clinician, clinical cytogenetics and clinical molecular genetics and more than 30 years of medical experience, but the problem of his professional title has not been solved.

　　In order to break through the bottleneck in the evaluation of biomedical professionals, in 2021, Suzhou began the evaluation of biomedical engineering titles with Suzhou Free Trade Zone as a pilot, and Xiao Sheng was successfully awarded the deputy senior title. In addition, Suzhou has also actively decentralized private enterprises, and pilot leading enterprises have undertaken independent evaluation of professional titles, so that market participants have the right to speak on talent evaluation.

　　Not only to decentralize the main body of the employer, but also to loosen the talents. Recently, Chongqing Science and Technology Bureau and other three departments issued a notice to reduce the burden on young scientific and technological talents. Among them, it is clear that a due diligence exemption mechanism should be established for scientific research projects in frontier fields with strong exploration and high research and development risks; Clean up the unreasonable system, improve the internal evaluation mechanism, and ensure that young full-time researchers spend no less than 4/5 of their working days on scientific research.

　　In order to provide high-quality and convenient services for talents’ innovation, entrepreneurship and work life, xiong’an new area has launched the "Hero Card". Cardholders can enjoy a variety of benefits, such as ensuring the establishment, serving as a reference for evaluating professional titles, giving priority to applying for admission to talent apartments, buying commercial houses or shared property houses in the new district, bringing their families to settle down, etc., and they can also enjoy 14 convenient services such as financing support, recreation and sports, medical care and health care, and children’s enrollment. Liang Ma said that only by doing a good job in the "life cycle" service of talents and helping them to eliminate their worries can we better stimulate the vitality of talents.

　　Enhance the sense of identity and belonging of talents

　　Not long ago, the Institute of Sociology of China Academy of Social Sciences and Social Science Literature Publishing House published the Blue Book of Society: Analysis and Prediction of Social Situation in China in 2023. The data shows that in 2021, 34.1% of college students want to work in Beishangguang, and 39.27% want to go to second-tier capital cities or non-capital cities with more developed economy, totaling more than 70%. However, this proportion shows a slow downward trend. Correspondingly, the proportion of college students who want to work in small and medium-sized cities, small counties, grassroots towns and rural areas in the third and fourth lines has increased.

　　"The values, employment views and life views of the new generation of young people are undergoing significant changes. They pay more attention to the balance between life and work and pursue a high-quality life." Liang Ma believes that the increase in the number of college graduates who choose to work in third-and fourth-tier cities can not only broaden their employment choices, but also transport talents to these areas, which is a phenomenon worthy of recognition.

　　The phenomenon that some college graduates go to third-and fourth-tier cities for employment appeared many years ago, and many young people no longer regard staying in first-and second-tier cities as the only option. Insiders pointed out that in reality, the establishment is an important factor to attract young people to third-and fourth-tier cities. Even so, there will still be different degrees of "backflow", mainly because, outside the establishment, some places can not meet the environmental needs of university graduates for talent competition and training.

　　How to promote the formation of a virtuous circle of attracting, using and developing talents in third-and fourth-tier cities?

　　It is a good way to develop characteristic industries. Longyan City, Fujian Province has further enhanced its talent attraction by building strategic emerging industries such as non-ferrous metal industry, machinery and equipment industry, new materials, new energy and electronic information. "There are more and more well-known enterprises, the scale of the industry is getting bigger and bigger, and the wages are getting higher and higher." Hua Xiangbin, chairman of Fujian Deer Technology Co., Ltd., located in the city, said that there were not many undergraduates in the industrial park where the company was located, and now many of them are master’s and doctoral graduates from famous universities such as Xiamen University.

　　Ella Guo, director of the Comprehensive Research Office of the Institute of Economic System and Management, China Macroeconomic Research Institute, proposed that the attraction to local talents should be enhanced, on the one hand, to attract local talents to return home, and on the other hand, to increase efforts to keep local college graduates in local employment.

　　The reporter found that many places have targeted local talents: some places have proposed to establish a "whole process" tracking mechanism for local talents, and guide them according to their majors, interests, employment destinations, etc., to ensure accurate introduction of talents to return home; In some places, the standards of "education, thesis, age and identity" have been broken, and the evaluation and incentive mechanism has been improved. Local talents have become "hot cakes", and talents returning to their hometowns have more entrepreneurial confidence … …

　　"Between cities and talents is ‘ Go in both directions ’ . Cities attract and achieve talents, and talents choose and contribute to cities. " Liang Ma said that third-and fourth-tier cities should develop in a dislocation with first-and second-tier cities, and recruit talents based on their own characteristics and location advantages.

　　"The characteristics of a place are very important, and some small and medium-sized cities still have not found their most distinctive or touching places." Liang Ma said that it is necessary to strengthen the emotional bond between talents and the city, build a livable city, and enhance talents’ sense of identity and belonging to the city.

　　　　 Beijing time on March 28th news, according to foreign media reports, "Dune 2" global box office exceeded 500 million US dollars, and currently accumulated 580 million US dollars, including 237 million US dollars in North America.

　　Dune 2′ s global box office has already surpassed the 434 million of Dune 1 (the streaming media was launched simultaneously), and it has also become the first movie with a global box office of over 500 million dollars after Wonka. Both films are starring Timothée Chalamet. Wonka has accumulated 629 million US dollars worldwide, and Dune 2 is expected to reach 750 million.

　　This film continues Paul Cui Di’s journey to the desert after his meeting with freeman people. Timothée Chalamet, Zendaya, Rebecca Ferguson, josh brolin, javier bardem, Dave Batista, Stran Scarsgaard, etc. have returned to play, and newly joined Austin Butler, Florence Pew, Christopher Walken, Leia Saidu, Sohra Jacob, Tim Blake Nelson, etc. Denis villeneuve returned to direct the screenwriter, and Hans Zimmer scored the music.

　　The space epic science fiction film Dune was released in 2021. Eric Ross, Jon Spaihts and Villeneuve jointly wrote the script. The plot was adapted from the first half of Frank Herbert’s 1965 English science fiction novel Dune of the same name, which is the first of two adaptation films. It tells that Paul UrCui Di, a young heir from a noble family, shoulders the responsibility of protecting the most precious assets and the most important elements in the galaxy.

　　Dune premiered at the 78th Venice Film Festival on September 3rd, 2021, and landed in North America and streaming media HBO Max on October 22nd. It was well received for its visual effects, worldview and ambition, and earned a global box office of $396 million at a cost of $165 million. The film was selected as one of the top ten films in 2021 by the American National Critics Association and the top ten films of the year by the American Film Institute, and won six awards at the 94th Academy Awards.

　　(Meng Qing)