What is the significance of this international training for ten thousand people？

　　On June 20th, the workshop of "New Era, New Image" was held online. Ten senior experts at home and abroad gave lectures on the practical problems of current international communication work, and more than 10,000 people from party and government organs at all levels, key universities, media organizations, Chinese embassies and consulates abroad participated in the training online.

　　What is the significance of this international communication training in a critical period and moment, which is guided by the state and widely participated by the people?

　　Integrating China and foreign countries is the key.

　　The routine of "talking to yourself" is not feasible.

　　"No distinction between internal and external propaganda" and "external propaganda and internal propaganda" have become the difficulties and pain points of current international communication work. How to crack it? The workshop focuses on problem-oriented and adopts the teaching method of group teaching. Each group is taught by two industry veterans of "one China and one foreign country" in pairs. Foreign lecturers tell how to tell the story of China well in the international voice, and domestic lecturers explain it in depth through "discourse transformation", which not only breaks the gap between the local and the global, but also avoids simple "takenism", which is generally welcomed by students.

　　Wu Xu, director of the External Promotion Bureau of the State Council Office, pointed out in his opening speech that images are narrated in audio-visual language, involving discourse system and discourse power. In the process of strengthening Sino-foreign joint creation and promoting the international expression of China’s stories, we should not only learn from international advanced expression techniques, but also stick to the position of Chinese culture, and tell the story of China and spread Chinese culture well with the lens of integrating China and foreign countries.

　　△ Wei Keran, vice president of Warner Bros. Exploration Group and editor-in-chief of Greater China and Southeast Asia, gave a lecture clip.

　　In recent years, Discovery Channel has created a large number of Chinese and foreign co-produced film and television programs, such as The Journey of the Brave, which has attracted wide international attention. Wei Keran, vice president of Warner Bros. Discovery Group and editor-in-chief of Greater China and Southeast Asia, said in his lecture that the content strategy of Discovery Channel is to "tell the story of China in the voice of the world", that is, to integrate the global narrative skills of Discovery Channel with the local culture of China, and to jointly create and broadcast it around the world through Chinese and foreign teams.

　　Zhang Tongdao, director of the Documentary Center of Beijing Normal University, and Han Lei, director and planner of MIDA Documentary Channel of Shanghai Radio and Television Station, further analyzed the video viewing habits of audiences in different regions of the world in their lectures, and encouraged students to try their best to understand the visual narrative methods in different cultural backgrounds, jump out of the "talking by themselves" publicity routine, realize the cross-cultural communication of China’s stories in the integration of China and foreign countries, and comprehensively improve the professional level of international communication.

　　Emotional resonance is a ruler.

　　Measure whether international communication is effective or not.

　　In the new era, China is carrying out the most grand and unique practical innovation in human history, and there will never be a shortage of good stories in China. Why are many good stories about China mediocre or even poor? What’s the solution to the problem? With the workshop as the link, 10,000 students from all walks of life had in-depth exchanges and formed a series of important consensuses: to tell China’s story, we should attach importance to individual stories rather than grand narratives; accurate communication is not "blind communication" regardless of the audience; we must never copy the western narrative logic, let alone fall into the western discourse trap … … Among them, the most important thing is whether it can really resonate with overseas audiences.

　　Some students from China’s medical aid team to Africa put forward a question online: China has done medical aid to Africa for so many years, but it has done so well and so much. How can we tell a good story?

　　Mitchell farkas, a senior American TV producer, responded in the interaction: "Like China, African countries want to be independent and strong, and the Chinese dream is becoming the inspiration for many African countries’ dreams. When planning a program, the key person should be the local people, and the medical team members who aid Africa in China should play the roles of supporters and friends. In this way, the story of China’s aid medical team to Africa is cleverly embedded in the local story of the region, namely ‘ We are here to help you, not to use you ’ 。”

　　△ American director farkas lectures

　　China creators should form narrative logic and style based on their own cultural characteristics. Farkas further suggested: "China is not the West. The historical connection between China and Africa is different from that of the West, so we can’t copy the way the Western media tells about Africa. China’s medical aid team members to Africa are not westerners. They were born in Chinese culture, which contains a sense of responsibility and respect for peaceful relations. When telling a story, you need to remember these uniqueness. "

　　Farkas’s point of view resonated widely with the students. Solang Deji, a student from Xizang Branch of Xinhua News Agency, said that through this study, I felt more intuitively the differences between Chinese and foreign discourse systems, and how to better cross the cultural gap in international communication and better produce international communication news products. International communication is not a simple language translation, but a discourse expression that integrates Chinese and foreign languages and resonates with emotions.

　　tell China’s stories well

　　First of all, we must be confident and self-respecting

　　When telling the story of China, some people lack self-confidence and self-respect. When facing any problems, they are used to finding shortcomings from themselves, failing to see through the advantages of China and failing to explore the potential of China. In the exchange, everyone agreed that it is not acceptable to stand still and worship foreign countries in order to really do a good job in international communication.

　　In the workshop, Li Dongshen, the general director of the documentary "China", elaborated on how to tell the profound and long-standing Chinese history and culture with new video technology, and Qin Yuming, vice president of the TV School of China Communication University, told how to confidently tell the hard-core story of China theme through cases.

　　△ Spanish director Aode’s lecture clip

　　Cultural self-confidence is the deepest and most lasting force of a nation, and it is a great practice that self-confidence in international communication is rooted in the land of China. Aode Abadia, a senior lecturer in the Film Production Department of vancouver film school, Shanghai University, said in his lecture that a good program should contain the spirit of the Chinese nation and show the quality of the people of China. She said: "In the program Song of New China, we first told overseas audiences that this story is interesting because it fully embodies the spirit of the Chinese nation. We need to break the stereotypes and prejudices of overseas audiences about Chinese and show the friendliness, intelligence, courage and resilience of the people of China. Although there are differences between different civilizations, there are still many things in common. I believe these things should always be the theme of the film. "

　　Without self-confidence and self-respect for Chinese culture and China system, telling the story of China well is water without a source and a tree without roots. Qiu Wenping, director of the Religious Studies Office of the Institute of Religious Studies, Shanghai Academy of Social Sciences, commented: "There are many people who worship the western political system and the supremacy of money, and historical nihilism that denies China’s civilization and heroes also emerges endlessly. To tell the story of China well, the narrator must have a deep understanding of China’s traditional culture and long history, and a deep recognition of the booming Chinese modernization thought. Only in this way can we not become a mouthpiece of Western discourse, but we can have a unique perspective of history and a historical vision with China characteristics. "

　　Facing prejudice and rumors

　　Don’t be a "silent lamb"

　　At a time when the United States and the West occupy the hegemony of public opinion, how can China’s story resonate with the people of the world? In the communication, everyone agrees that we can neither be "silent lambs" nor deliberately avoid sharp and sensitive issues.

　　△ Oscar director Malcolm Clarke lectures

　　Malcolm Clarke, a two-time Oscar winner, said in his lecture that silence is not a good way to face prejudice and rumors. "In the past ten years, China has been the target of negative western propaganda. When I heard that China was accused of prejudice and rumors, I couldn’t help feeling resentful. Because the information is inaccurate, we need to try our best to tell the truth about China and tell stories that can touch the hearts of foreign audiences and shake their fear and prejudice against China. "

　　Malcolm Clarke also suggested focusing more on ordinary Chinese to reflect the great changes in China through vivid individual stories. He encouraged the workshop participants: "I think we are lucky to be able to tell the story of China with images. There are many doubts on the road to the great rejuvenation of modern China, but we can all do our modest part to show Chinese’s positive style and extraordinary changes in a country with a population of more than 1.4 billion. "

　　Zhu Xianliang, a senior consultant of the Bili Bili Documentary Production Center, said in his lecture that he fully agrees with the views of foreign tutors. Don’t just talk about what you think foreign audiences like to hear, but start from the stories of ordinary people, find bright spots in their lives, and touch people’s hearts with fireworks.

　　Facing the change of international public opinion

　　There is an urgent need to change solo into chorus

　　There are as many as 10019 students enrolled in this workshop. Behind the enthusiastic response, it shows that all sectors of society have viewed the international communication work from a strategic perspective, and the timely holding of the workshop has inspired and complied with this enthusiasm.

　　In recent years, with the changes in the pattern of international relations, the pattern of international public opinion is also undergoing profound changes. It is the main purpose of this workshop to effectively cope with the changes in international public opinion and gather the wisdom of the international media. Johnny, a professor at the School of Journalism of Renmin University of China and director of the Department of International Journalism and Communication, commented: "The existence of international communication in China ‘ San ’ ‘ Chaos ’ Problems such as lack of effective coordination and integration. This workshop has gone beyond the visual communication itself, and it is an effort to integrate the multiple main forces of China’s international communication, which has the potential to develop into a landmark platform to gather the diverse forces of international communication. "

　　This workshop is an important part of the Sino-foreign joint creative plan of "New Era, New Image". The creative plan aims to focus on the story of China in the new era, collect topics for documentary programs at home and abroad, and support Chinese and foreign directors to jointly create.

　　Liang Yi, chief expert of john rabe Beijing Exchange Center, commented: "In addition to theoretical teaching, the workshop also passed ‘ New era, new image ’ The Chinese-foreign joint creation plan also selects, guides, supports and encourages Chinese and foreign directors to jointly create, directly builds a platform and bridge for international communication in the new era, and sows valuable seeds for strengthening international communication.