Xiaohongshu Beauty released ＂2023 Beauty Inspiration Inventory＂, and ＂Online Beauty Mutual Assistance＂ became the four major beauty care trends of the year.

　　On December 27th, Xiaohongshu Beauty released "2023 Beauty Inspiration Inventory". Emotional "crazy" explosion, online beauty and mutual assistance, "lazy" copying homework, and beautiful long-term persistence have become the four major beauty trends of Xiaohongshu this year.

　　This year, the number of little red book skin care notes increased by nearly 90% year-on-year, and the number of beauty notes increased by nearly 70% year-on-year. The strong user base and high-quality content precipitation have made Xiaohongshu a target of beauty trend. Behind the four major trends, Xiao Hongshu’s consistent friendly and mutual assistance and sincere sharing of community genes, as well as the increasingly subdivided and differentiated "planting grass" strategy, are reflected.

　　The knowledge of beauty is vast, but the little red book provides you with a one-click copy of the beauty method. This year, on the little red book, countless users pressed the acceleration button for the road to beauty by "copying homework lazily". After the hot trends such as "early C and late A", the skin care formula of "early B and late A, early P and late R" jointly initiated by @ Harvard Yige -Dr. Jeff and @ Wang Wang Ai Skin Care Department of Chemistry provided a gentler and more accurate new skin care solution for users with acne muscles and sensitive muscles. The annual release of related notes exceeds 1.1 million, and the exposure exceeds 14 billion.

　　It is no longer difficult for ten thousand people to transform and help each other and become beautiful. In the past year, "online beauty and mutual help" has become one of the hottest beauty care trends in Little Red Books. Whether it’s Fiona Fang’s face or long face, light face or thick face, as long as you send out a note of persuasion and transformation, users on Little Red Book will always patiently guide online to help everyone discover their new possibilities. In 2023, the number of notes related to # Listening to Advice and Changing Makeup increased by over 370% year on year, and the exposure increased by over 500% year on year. In addition, more and more college students are brave in the beauty circle and actively express that Xiaohongshu has taken the first step to become a blogger. Eight-day makeup and college students’ wearing have become hot topics, and the number of beauty writers of the student party has increased by over 170% year-on-year.

　　In Little Red Book, in the past year, hundreds of bloggers actively participated in the offline teaching & makeup modification activity initiated by Little Red Book Beauty, and spontaneously provided suggestions and inspiration for netizens to improve their beauty and help them find more styles that suit them. Their participation just shows the community atmosphere of online beauty and mutual assistance in Little Red Book.

　　Return to rational consumption and explore more cost-effective beauty-changing schemes. In 2023, users of Little Red Book will pursue "beautiful long-term". In the field of skin care, people are pursuing more accurate efficacy value, and Light medical cosmetology has gradually become an important part of advanced skin care for skin care professionals. The annual release of related notes exceeds 550,000, and the exposure is as high as 6 billion. When purchasing beauty care products, more and more users began to pay attention to the long-term value of products, and the concept of "expensive replacement" quietly became popular. The annual release of related notes exceeded 15,000, and the exposure exceeded 200 million.

　　In the process of beauty and skin care, there is also an "emotional" madness ". This year, in the use of beauty and skin care, in addition to external changes, people also feel extra pleasant experience and emotional value. The "Relaxation Skin Care" initiated by @ Yi Nengjing promoted the ritual skin care craze, and the release of notes increased by 110% year-on-year. The pursuit of individuality and the use of makeup to create "identity" have become the "daily makeup" of users of little red books, with more than 700,000 notes published and 17 billion exposures.

　　In Xiaohongshu, beauty is not exclusive to bloggers. Everyone can express "beauty" boldly and confidently, and be seen, replied and interacted by others. Sincerely share and help each other’s community genes, life-oriented and scene-based operation methods, so that users of Little Red Book are willing to share their experiences of beauty improvement and strive to explore ideas of beauty improvement. "Good-looking", "Politely asking the price" and "squatting for follow-up" … The sharing and comments of boasting heroes and grass lovers have gathered into a diversified, rich and human-oriented beauty trend content, and every expression of beauty has echoes here.

　　This year, Xiaohongshu also saw a lot of beautiful bloggers who sincerely shared. @ 京京京京京, @ 京京 CHARR and others were awarded the "annual official activity help group" and actively participated in online and offline makeup changes in the official interaction initiated by Beauty Potato in 2023; @ Love durian, @ Anqi and others were awarded the "annual strength blogger help group", with an annual increase of over 200,000 in the field of beauty and skin care; @ cc, who loves spicy food, and Aunt Yao, who studies makeup, were awarded the "New Blogger Help Group of the Year", with an annual increase of over 100,000, and the notes on creating beauty and skin care accounted for 60% or more of the total annual notes.

　　Behind the beauty trend is people’s understanding and exploration of beauty. In Little Red Book, people find beauty in daily life, show beauty in life, and are sincere, human and have real experiences. Every sharing and discussion in Little Red Book reflects users’ positive attitude towards life.

　　From early C to late A to early P to late R, from cut-off eye makeup to e-person travel makeup, the latest fashion and the hottest beauty trend all grow up in Xiaohongshu. Bloggers explore innovative ways of playing, users actively plant grass to learn, and officials maintain the community ecology … Little Red Book has always reached new heights with thousands of users. In December 2023, Xiaohongshu Beauty also launched the 2023 Red Makeup Award, inviting users to recall the moment of "beauty". By reviewing the annual makeup, perfume and skin care experience in the past year, we can discover and create a steady stream of beauty care inspiration.