Gather popularity, promote consumption, and boost confidence. All kinds of Spring Festival activities are wonderful and joyful.

CCTV News:On the afternoon of January 18th, the Ministry of Commerce held a regular press conference. According to the spokesperson, the "2024 National Online New Year Festival" kicked off on January 18 and the event will last until February 17.

According to the Ministry of Commerce, digital, healthy and green are the new trends of consumption, and they are also the main new ideas of local activities. Around digital consumption, Beijing and other places held the first show of computer, communication and consumer electronic products, the "Science and Technology New Year Festival" and other activities. Around healthy consumption, Shanghai and other places hold "super holidays" and other activities in response to the seasonal demand in winter. Around green consumption, all localities have guided e-commerce enterprises to strengthen the supply of "small dishes", issued green packaging initiatives, and advocated a green and environmentally friendly lifestyle.

He Yadong, spokesman of the Ministry of Commerce:Closely following the needs of the New Year Festival, we will carry out three major "Spring Festival Rejuvenation" promotional activities. Around the rejuvenation of the home, Tianjin and other places carried out activities such as live broadcast of furniture and home appliances and special sales subsidies. Around the rejuvenation of the national tide, Zhejiang and other places carried out activities such as the "Non-legacy New Year Festival" and launched more domestic "tidal products". Around the scene rejuvenation, Shaanxi and other places carried out activities such as "Night Chang ‘an Chao Chang ‘an" to enhance the consumer experience in all aspects.

National Development and Reform Commission: Launching the "Consumer Help for the Spring Festival Action" in 2024

The National Development and Reform Commission (NDRC) recently launched the "Consumer Assistance for the New Year Action" in 2024, mobilizing and calling on organs at all levels, enterprises and institutions, social organizations and the general public to actively participate in holiday consumption assistance, and actively purchasing various products and cultural tourism services in underdeveloped areas such as poverty-stricken areas under the premise of fully respecting market rules.

In 2024, in the "Action of Consumption Helping the Spring Festival", all relevant regions and departments should increase the consumption and purchase of characteristic agricultural products in underdeveloped areas such as poverty-stricken areas, encourage them to go to poverty-stricken areas to carry out county-level cultural tourism consumption, and continue to strengthen the sales and assistance of products and services in poverty-stricken areas, especially in "three districts and three States", key counties for national rural revitalization, and relocation and resettlement areas.

Do a good job in organizing the supply of characteristic agricultural products in underdeveloped areas, smooth the passage from mountain to city, strengthen the control of product quality, and further increase the proportion of market-oriented help and sales.

In 2022 and 2023, in the "Consumer Help the Spring Festival Action", the total amount of sales assistance from various regions and departments reached 170 billion yuan, which effectively improved the income level of people out of poverty, promoted the development of characteristic industries and product upgrading in underdeveloped areas, and promoted the sustained recovery and expansion of domestic consumption.

Ministry of Culture and Tourism: Carry out the cultural tourism activities of "Happy New Year" throughout the country.

The reporter learned from the Ministry of Culture and Tourism on January 18th that during the Spring Festival, the Ministry of Culture and Tourism will organize the theme cultural and tourism activities of "Happy New Year" in 2024. The activities cover many fields such as Huimin’s cultural performances, intangible experience display, tourism and leisure consumption, and enrich people’s holiday life.

It is understood that the theme culture and tourism activities of the 2024 Spring Festival of "Happy New Year" were carried out from January 18 to March 11. This activity covers many fields such as public service activities, non-legacy experience display, tourism and leisure consumption, ice and snow research and tourism.

The theme activity of "Colorful Study Tour to China" is jointly participated by 11 provinces including Yunnan, Shandong, Zhejiang, Anhui and Jiangxi. Yunnan will launch a series of research activities such as "exploring biodiversity"; Jiangxi will launch the activity of "Traveling with Poetry in Jiangxi"; Protecting the beautiful Yangtze River theme research tourism activities, with the participation of provinces along the main stream of the Yangtze River; Shanghai will launch a "century-old civilization, butterfly changes into a new life — — Industrial research opens the next wonderful event; Hubei will launch a series of research theme activities such as "telling the epic of the red soul" and "welcoming the New Year without leaving behind"; The "ice and snow theme research tourism activities" are mainly concentrated in Heilongjiang and Jilin.

In addition, during the Spring Festival, the Ministry of Culture and Tourism will also launch the "100 Cities and 100 Districts" financial support consumption action plan, covering the whole chain of "eating, living, traveling, buying and entertaining", so that people can benefit and enterprises can really benefit.