Online Opening of the 132nd Canton Fair ＂Cloud＂ Canton Fair Helps Foreign Trade Innovation and Development

CCTV News:The 132nd China Import and Export Fair, the Canton Fair, opened online on October 15th. With the theme of "China Unicom’s domestic and international double circulation", this year’s Canton Fair will give full play to its online advantages, break through the exhibition period restrictions, and optimize and upgrade the platform functions, which is expected to enhance the motivation and confidence for China’s foreign trade innovation and development.

The exhibition content of this year’s Canton Fair includes three parts: online display platform, supply and mining docking service and cross-border e-commerce area. The export exhibition has 50 exhibition areas according to 16 categories of commodities, and the six categories of imported commodities are classified into corresponding exhibition areas respectively. A total of more than 35,000 domestic and foreign enterprises went online to participate in the exhibition, and uploaded more than 3.06 million exhibits, setting a record high. Among them, the number of exhibitors in the export exhibition increased by about 40% compared with the previous session; The exhibitors of the import exhibition come from 34 countries and regions.

In addition to expanding the scope of participation, this year’s Canton Fair also optimizes the platform function and enriches trade promotion activities, providing all-weather convenience for enterprises and merchants from all over the world to "buy and sell the world without leaving home". Many enterprises set up virtual exhibition halls online, and let buyers be there through live broadcast, 3D and other forms. From October 15th, the Canton Fair will hold 200 online new product launches and first shows around seven release themes, including electronic appliances, building materials and home improvement, industrial manufacturing, hardware tools, household consumption, fashion life and health and leisure.

From the current Canton Fair, the service time of online platform of each Canton Fair will be extended from 10 days to 5 months. Except for the functions of exhibitor connection and appointment negotiation, which are used for 10 days, other functions are continuously open.

Since the beginning of this year, foreign trade enterprises have made great efforts to overcome the impact of various unfavorable factors. In the first eight months, the import and export scale of China increased by 10.1% year-on-year, which once again demonstrated the resilience and vitality of China’s foreign trade. The "Several Policies and Measures to Support the Stable Development of Foreign Trade" recently issued by the Ministry of Commerce clearly put forward that the online exhibition of the 132nd Canton Fair should be run well, play a platform role and promote the innovative development of trade. To this end, this year’s Canton Fair accurately launched global investment promotion and continued to increase the marketing invitation of domestic and foreign buyers.

Experts said that the Canton Fair is an important platform for China’s foreign trade and opening up, and an important channel for enterprises to explore the international market. With the increase of policy support, the efficiency of trade docking of Canton Fair will be further improved, and the long-term effect will be released continuously, which is expected to further increase the motivation and confidence for China’s foreign trade growth.