Peng Jianming： Create a new media platform full of innovation, creativity and hope.

　　On March 30th, the 10th China Network Audiovisual Conference opened in Chengdu. With the theme of "New Journey, Start Again", this conference focuses on the new mode, new content, new culture, new format and new pattern of network audio-visual development, showing the great achievements made by network audio-visual in the new era and decade as a new position of propaganda and a new carrier of cultural prosperity, and presenting a new look of network audio-visual playing the main theme, forging ahead in a new journey and realizing a new leap in the new era and new journey. Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the general manager’s office, delivered a speech at the opening ceremony of the conference.

Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the general manager’s office, delivered a speech at the opening ceremony of the conference.

　　Report to the 20th CPC National Congress of the Communist Party of China put forward that "strengthening the construction of all-media communication system and shaping a new pattern of mainstream public opinion" put forward new requirements for the deep integration and innovative development of media, and the development of online audio-visual industry entered a new stage. Peng Jianming said that as an annual event in the field of online audiovisual in China, it is timely for this conference to discuss in depth the new direction and new methods of the future development of online audiovisual with the theme of "new journey, start again".

　　Facing the new challenges of the all-media era, Peng Jianming pointed out that the Central Radio and Television General Station has always insisted on finding directions, ideas, inspirations and answers from the important thoughts, expositions and instructions of the Supreme Leader General Secretary, embracing the Internet and creating all-media with the spirit of "elephants should learn to dance street dance", and its leading power, communication power and influence at home and abroad have continued to rise. As the ideological center of the Party and the national radio and television station, the Central Radio and Television General Station is deeply promoting the integrated communication of "thought+art+technology", making every effort to create a new media platform full of innovation, creativity and hope, and leading the healthy development of the network audio-visual industry.

　　Peng Jianming introduced that a large number of new media brands such as CCTV News Eye of Current Affairs, Anchor’s Talk on Network Broadcasting, CCTV Quick Review, Everyday Learning, Yangguang. com’s Echo of Learning, and International Online Workshop have continuously innovated ways and means of publicity and interpretation with Internet thinking, making the party’s innovative theory "fly into the homes of ordinary people". Among the Party’s top 20 reports, the related reports of the General Desk have reached 25.201 billion person-times across the media on its own platform, and have historically achieved full coverage in 233 countries and regions around the world, creating the communication effect of "the widest coverage, the largest reach scale, the most broadcast and reprinting, and the hottest interactive topic", bringing together a powerful force to make contributions in a new era and forge ahead in a new journey.

　　Peng Jianming pointed out that with the power of "thought+art+technology", the reception desk continues to promote the innovation of all-chain, all-round and all-field quality programs, and strives to achieve the good trend of "all screens are quality products", constantly improving the ideological height, cultural thickness, emotional temperature and production accuracy of quality programs, so that the golden signboard of "produced by the reception desk" is deeply rooted in the hearts of the people. A series of online cultural products, such as CCTV Network Spring Festival Evening, Commemorating young’s Summer, young’s New Flowers at Weekend, Inviting New Soldiers to Join the Team, and Trilogy of Life, have created a youth carnival and shaped a youth "strong magnetic field" with creative and innovative audio-visual expressions. The central video "National Employment Action" has been launched for four consecutive seasons, giving play to the brand appeal of the national media platform, helping the majority of college graduates to obtain high-quality employment and winning wide acclaim from all walks of life.

　　Peng Jianming also introduced the situation that the Central Radio and Television General Station strengthened technical empowerment and seized the new highland of network audio-visual communication. He said that the main station actively built a strategic pattern of "5G+4K/8K+AI", new technologies continued to accelerate the innovation of empowering media, and the all-media communication matrix accelerated the pace of upgrading and upgrading, making mainstream voices sing louder and spread more widely. The main station will build a new media platform that covers websites, clients, mobile TV, IPTV, Internet TV, outdoor TV and so on. At present, the cumulative download volume of "Central Video" client exceeds 490 million times, the total number of users of "CCTV News" new media is over 930 million, the number of users of "Cloud Listening" client is nearly 200 million, and the multi-terminal users of CCTV network cover more than 2 billion people worldwide, expanding the influence map of mainstream values with strong advantages of integrated communication. In order to help the national cultural digitalization strategy, on the New Year’s Eve of this year, the General Desk officially launched the "Yangbo" digital platform, and launched the "Yangbo New Year Cloud Temple Fair" with cutting-edge technology, striving to create a new highland of digital culture that brings together various national cultural resources.

　　The new journey is an expedition full of glory and dreams. Peng Jianming said: "The reception desk is willing to join hands with the national radio and television institutions and online audio-visual media, unite forces from all walks of life, strengthen the construction of all-media communication system, jointly build a new pattern of mainstream public opinion, and play online audio-visual ‘ Chorus ’ 。”