The multi-functional urban SUV Corolla Ruifang is officially launched

　　International Online Car Channel News: On January 20, FAW Toyota’s 2022 masterpiece, the much-anticipated "preferred, multi-functional urban SUV" Corolla Ruifang officially debuted. The new car launched a total of 5 models, priced 129,800 yuan – 169,800 yuan. In order to meet the individual needs of users, the new car also provides 7 monochromes plus 4 contrasting colors to choose from, and is accompanied by four happiness gifts. With all-round strength and excellent quality that exceed expectations, Corolla Ruifang will accompany the majority of users to go to the shining happy time and create a better and more exciting life.

Corolla sharp release

　　In particular, it is worth mentioning that under the name of "determined to live, beautiful bloom", FAW Toyota has used leading digital technology and realistic real scenes to build a warm and cordial "Corolla Sharp Home", inviting surprise guests from different generations and different fields to reminisce about classic melodies and witness the new life of legends. This is a "slow variety show" that travels through time and space and is full of affection, and it is also a "new innovation" that has accumulated and paid tribute to users. It not only cleverly realizes the mutual brilliance of products and atmospheres, but also deeply reaches the emotional resonance of users and brands, which can be called another cross-border immersive marketing innovation for new cars.

Hu Shaohang, Secretary of the Party Committee and General Manager of FAW Toyota Motor Sales Co., Ltd., delivered a speech

　　Inheriting Corolla’s classic genes, Corolla is as sharp as her original intention

　　Classic, is a time-honored aging, is a beautiful jade carved by time. After 56 years of precipitation, sold in more than 150 countries, China’s sales 4.50 million, global sales exceeded 50 million, Corolla meets the different needs of users in different eras and regions with the super high product charm that keeps pace with the times, wins the love of consumers all over the world, and establishes the unshakable status of the king of sedan cars.

　　In the 1960s, the Corolla shouldered the mission of "allowing ordinary people to enjoy cars", enabling families to realize the dream of owning a car with revolutionary affordable prices and high quality, and pioneering the core concept of "80 + α". In the 1970s, the third-generation Corolla swept the world car market with better safety and comfort performance, winning the honor of "Best Selling Model in the World". In the 1980s, the fifth-generation Corolla further consolidated its dominance as the world’s best-selling car, and gave birth to the later famous AE86. The guests on the scene said: "Love is deep, and the guest Zhong Zhentao performed" As long as you live better than me "on the spot. Time seems to freeze and memories are quietly reborn.

Corolla Rui released the guests at the press conference

　　In 2004, Corolla entered China. After 18 years of deep cultivation in the sedan market, the 12th generation of Corolla under the TNGA architecture has achieved a complete innovation from R & D, design to procurement and manufacturing, and has formed a family camp with a variety of dynamics and versions to fully meet the diverse needs of users. The scene once again sounded a song "Friends" "Never met, began to approach, and silently treated people with sincerity", just like the most sincere and profound emotional sustenance between users and Corolla.

　　With three major hard powers, Corolla is reborn

　　Create a leapfrog space and enjoy a comfortable experience. Based on users’ attention to large space and practicality, Corolla Ruifang has a large-size body design that surpasses the same level, with a wheelbase of 2640mm, creating a wide and comfortable riding space and strong storage capacity. Abundant head space, wide driving views from front and rear windows, even for a long time, you can enjoy comfort. The exclusive design of the high door frame allows parents and elders to easily enter the back row when holding a sleeping baby, improving the convenience of getting on and off the bus. 438L large-capacity luggage space, easy to fit the whole family’s luggage. The optimized ground height, with a kick-type electric tailgate, makes it easier for female users to carry and put items.

　　Enjoy safe escort and travel with peace of mind and convenience. Corolla Ruifang has leading and rich active and passive safety configurations. The whole system is equipped with a new generation of TSS Zhixing safety system as standard, which actively avoids unexpected risks and reduces the probability of accidents. Up to 9 SRS air bags are equipped, combined with high rigidity and lightweight body structure, to give drivers and passengers all-round safety protection. In addition, Corolla Ruifang also has a series of high-tech configurations, including PVM panoramic monitoring system, Toyota Zhixing interconnection system, automatic speech recognition system, etc., to bring users a convenient and comfortable travel experience and convey happiness with intelligent technology.

　　Smart driving empowers, and the control moves with the heart. The Corolla Sharp is equipped with the power combination of 2.0L Dynamic Force Engine engine and Direct Shift-CVT transmission. The maximum engine power is 126kW, the maximum torque is 205N · m, and the fuel consumption is 5.9L per hundred kilometers. At the same time, the TNGA architecture gives the Corolla Sharp excellent low center of gravity, wide body, and high rigidity body design. With the minimum turning radius of 5.2m in the same class, it makes turning and turning more convenient. At the same time, it also brings the driver easy control fun.

　　Feeding beauty, Corolla Rui Fang helps FAW Toyota reach millions

　　Accompanied by live music notes, a musical about happiness and family slowly kicked off. Guest Zhang Jie sang "A Letter to His Daughter" in public for the first time, telling all the guests his sincere love for his family, and once again moved all the guests. Today’s new generation is always committed to creating a better life for their families and themselves. The new generation is full of confidence and continuous progress. It not only pays attention to hard work in the workplace, but also cares more about enjoying life with family and friends. The new generation is an optimistic and positive life home, and a "new generation" who pursues happiness. Carola Ruifang’s mission is to be the perfect partner of the new generation and accompany the new generation "until the end of the world".

group photo on site

　　Ambitious users have created a brand that has overcome obstacles. Looking back on 2021, FAW Toyota has launched a number of blockbuster new cars in the face of challenges such as epidemic reversal, intensified competition, and supply chain risks, and finally harvested 860,000 sales. The performance of 108% year-on-year ushered in a milestone moment of cumulative sales breaking through 9 million vehicles.

　　At the same time, FAW Toyota’s consistently excellent quality and service experience has also been widely recognized by the industry and consumers. It has won the "Toyota Global Service Commendation Gold Award" for 6 consecutive years and 7 times, and won the championship of sales and after-sales satisfaction in the China Automotive Industry User Satisfaction Index (CACSI). FAW Toyota, which is flying against the wind, has delivered a wonderful answer of making progress while maintaining stability and improving both quantity and quality.

　　In 2022, FAW Toyota will anchor the grand goal of "annual sales of one million, customers exceeding 10 million, and revenue of 100 billion yuan", accelerate the transformation of digital intelligence, build a three-dimensional brand, and further realize brand value leadership and value transcendence, bringing users an excellent experience in the whole life cycle. As the first blockbuster product in the beginning of the year, with the listing of Corolla Sharp, FAW Toyota has shown its ambition and pride over one million. There will be more blockbuster products and brand activities in the future, and the engine will bloom and be wonderful. FAW Toyota will join hands with every user who aspires to a better life, and work together for a Shared Future. (Image source: FAW Toyota)