From December 2 nd to 9 th, Su Feng, deputy head of Yantian District, led a Yantian economic and trade exchange delegation (hereinafter referred to as the "exchange delegation") to Britain and Italy to carry out investment promotion, economic and trade exchanges and project docking, jointly explore new opportunities for development, and reach cooperation intentions with many institutions and platforms in the fields of digital creativity, top hotels, theme parks and yacht industry.

　

First stop

Britain

After the delegation arrived in the UK, they intensively visited London Canary Wharf Group, Frameless Creative Digital Art Center, Intercontinental Group, Farzade Consulting Co., Ltd., British Maritime Federation, Merlin Entertainment Group and other places, and successfully held cooperation and exchange meetings to comprehensively publicize the high-quality business environment, investment promotion policies and development achievements of cultural tourism industry in Shenzhen and Yantian District, and comprehensively display the development potential and advantages of regional key industries.

During the exchange and cooperation in the UK, the delegation visited London Canary Wharf Group at the first stop. Canary Wharf was once a famous wharf in London. It stopped operation in 1980. After transformation, it has become a famous business center in Europe and even the world, and is the global or European headquarters of more than 100 large banks, professional service companies and media organizations. The delegation learned more about the experience of Canary Wharf Group in wharf reconstruction planning and investment promotion, provided reference for Yantian Port wharf regional reconstruction project, and established good communication channels with it, so as to gain more cooperation opportunities in commercial trade and port tourism.

On December 3rd, the delegation visited the ——Frameless Creative Digital Art Center, the largest permanent digital art gallery in Britain. The center was converted from an abandoned cinema, and four unique galleries were filled with self-created artworks and entertainment products. With more than 479 million pixels and 1 million lumens of optical fiber, the traditional artistic experience was raised to a new height. During this period, the delegation had a discussion with Mr. Richard Relton, CEO of Frameless Creative Digital Art Center. Mr. Richard Relton expressed the hope to build the first frameless art experience space in China in Yantian, and discussed with the delegation the possibility of cooperation in digital products, facilities and equipment, training and operation, and digital creativity.

As the world’s largest and most widely distributed professional hotel management group, Intercontinental Group has 19 internationally renowned brands including Intercontinental, Crowne Plaza and Holiday Express, 6,261 hotels and over 100 million members, and has more than 60 years of international hotel management experience. During the visit, Mr.Matt Walton, head of the Western European market of Intercontinental Group, introduced the overall situation of the group to the delegation, focusing on the development and new brands in the past 12 years. The delegation introduced the measures and spatial planning of "building a desirable and world-famous top hotel cluster" in Yantian, and the two sides initially screened out eight brands that matched Yantian’s resource endowment, such as SIX SENSES, REGENT, KIMPTON, Huayi and VOCO. At the same time, the delegation communicated with the manager of VOCO Hotel in Milan to fully understand the hotel’s upgrading, positioning, development and operation, and invited Intercontinental Group to make an on-the-spot investigation in Yantian.

Farazard Consulting Co., Ltd. is a subsidiary of Farazard Investment Group, which focuses on providing professional and structured guidance for multi-purpose real estate investment institutions, focusing on hotels, consulting, in-depth market analysis and feasibility reports. Its business covers five continents, with operations in Britain, Europe, the Middle East, Asia-Pacific, Australia and the United States. During the visit, the delegation held talks with Mr. Korosh Farazad, CEO of Farazad Consulting Co., Ltd. to introduce Yantian’s industrial development and location advantages, understand its international experience in global hotel development and management consulting, explore the possibility of consulting and investment cooperation between the two sides in luxury hotels, lifestyle hotels and other hotel projects, and promote more hotel brands to enter Yantian.

Next, the delegation visited the British Maritime Union. Located in Southampton, the Federation has held 55 yacht shows, each attracting 100,000 visitors and generating 24 million pounds (220 million RMB). Since 2015, it has been in charge of consulting services for the Abu Dhabi Yacht Show, which has advantages in race planning, business planning and consulting services. The British Maritime Federation expressed great interest in developing the yacht industry in Yantian. During the visit, the delegation had a discussion with Lesley Robinson, CEO of the British Maritime Federation, and Mark Ring, director of the exhibition, to introduce the situation of Yantian sea area, dock construction planning, the development of yacht clubs and the holding of water sports events. At the same time, they learned more about the role played by the British Maritime Federation in yacht exhibitions, and learned from its advanced practices in promoting the operation and management of yacht exhibitions and water sports as an NGO. The two sides conducted in-depth exchanges and reached a consensus on the cooperation of international yacht exhibitions and the joint holding of water events in the large and small Meisha waters.

In addition, the delegation also visited Merlin Entertainments Group. The Group is a well-known high-quality home entertainment attraction operating company in the UK and the second largest tourist attraction operating company in the world. There are 147 different amusement parks in the world, 40 of which are in China, and its subsidiaries include Lego Theme Park, Madame Windsor Wax Museum, Aquarium and other projects. During the discussion with Mr. COO John Jacobson, Lego Resort of Merlin Entertainment Group, the delegation deeply understood the global strategic layout of Merlin Entertainment Group and its IP projects for cultural tourism, as well as its current development and future planning in China. At the same time, they promoted Yantian’s policy of enriching mountain and sea resources and cultural tourism industry, actively explored the cooperation mode between the two sides in cultural tourism projects, and invited Merlin Entertainment Group to pay a return visit and conduct on-the-spot investigation in Yantian, further promoting the in-depth cooperation between Merlin Entertainment Group and cultural tourism enterprises such as OCT and xiaomeisha in the east of Yantian.

On the afternoon of December 4th, the delegation successfully held the "China (Shenzhen Yantian)-UK (London) Economic, Trade and Cultural Tourism Cooperation Exchange Conference" in London. This cooperation and exchange meeting was held in the conference room of the House of Lords in the UK. Senator Mark Logan attended the meeting and delivered a speech to witness the signing of the contract.

At the meeting, the delegation comprehensively introduced the excellent business environment and unique modern industrial system in Yantian District, explained in detail the implementation plan of building a world-class coastal tourist destination in Yantian District and the construction plan of xiaomeisha, and signed a memorandum of cooperation with representatives of Framelless Frameless Creative Digital Art Center, Farzade Consulting and Investment Company, British Maritime Federation and British Return International Business Co., Ltd. on the spot to promote the gathering of cultural and tourism industry resources and help Yantian build a world-class coastal tourist destination.

The second stop

Italy

On December 5th, the delegation visited Procuratie Vecchie (the old administrative building), Valenza town and its jewelry innovation center, Italian yacht club, and had a discussion with the Italian-Chinese Chamber of Commerce and the Italian China Council Foundation.

Procuratie Vecchie (Old Administration Building) is an important exhibition venue for each Venice Biennale. As a successful case of transforming a classic building into a business, cultural tourism, art and office center, it can provide experience for the construction of Yantian city, the biennial of the two cities and the creation of characteristic art landmarks.

Valenza is the most important jewelry and gold craft center in Italy and Europe. During the visit, the delegation learned about the development of Valenza town as the birthplace of jewelry craft, visited the workshop of jewelry brand IL DIAMANTE, and introduced the development of Yantian jewelry culture and fashion industry and Guangdong-Hong Kong-Macao Greater Bay Area market. At the symposium, the two sides discussed brand output and talent training, and provided many inspirations for Yantian to develop jewelry industry tourism, jewelry exhibition and high-end customization, push the gold jewelry industry to the high end of the value chain, build the gold jewelry headquarters corridor and the global brand of "Yantian Jewelry Design" and build a fashionable area.

Italy Yacht Club is one of the oldest sailing clubs in the Mediterranean. It holds Venice Yacht Show and sailing activities in the city every year, which fully displays Venice’s urban civilization and ancient buildings. It has a long history and is full of honor. Through exchanges between the two sides, a yacht exhibition and sailing platform will be built to accumulate resources for Yantian to hold related large-scale international exhibitions and events.

The Italian-Chinese Chamber of Commerce is the only national joint chamber of commerce between Italy and China approved by the Italian Ministry of Economic Development and affiliated to the Italian Chamber of Commerce. It has been committed to promoting the development of economic relations between Italy and China. The exchange delegation held discussions with relevant member units in the fields of low-altitude economy, water sports and commerce and trade, and gained an in-depth understanding of the cooperation between member units in China’s economy, trade and tourism, especially the cooperation with and investment in Shenzhen. The delegation introduced Yantian’s advantageous industries and industrial policies to the participating enterprises, welcomed overseas enterprises to invest and develop Yantian, and hoped that the Italian-Chinese Chamber of Commerce would actively dock resources for Yantian and help build the Shenzhen-Hong Kong International Consumer Cooperation Zone in Sha Tau Kok. At the meeting, the delegation reached a strategic cooperation consensus with the Italian-Chinese Council Foundation and signed a memorandum of cooperation.

　

On the afternoon of December 7th, the delegation successfully held the "China (Shenzhen Yantian)-Italy (Milan) Cooperation and Exchange Meeting on Economy, Trade and Cultural Tourism". During the symposium, the delegation held discussions and exchanges with the heads of the Water Sports Federation, yacht companies Delta Interior and Delta Automotive on the promotion of business environment and the development plan of cultural tourism industry in Yantian District, creating opportunities for exchanges and cooperation between Yantian and Italian economic and trade enterprises, and promoting in-depth cooperation between the two companies in the fields of cultural tourism innovation, digital fashion and economic and trade cooperation.

Attracting investment and attracting talents is the most important support to promote high-quality development and realize the transformation of old and new kinetic energy. The exchange delegation visited three cities in two countries and conveyed confidence and sincerity in high-quality development. Many overseas leading enterprises in cultural tourism expressed strong interest and intention in investing in Yantian District.

In the next step, Yantian District will promptly follow up the achievements of foreign investment, build a matching carrier for attracting resources based on the leading enterprises’ driving effect, strongly support the landing of high-quality project resources, actively create a first-class business environment, fully support the landing of high-quality project resources, and join hands with all salt investors to seek common development and win-win cooperation in the future.

Reporter Wang Wei reports On the evening of November 1st, China women’s football team ushered in the second stage of the Paris Olympic preliminaries in Xiamen. The 1-1 result resulted in neither China nor South Korea qualifying. This is also the second time that China women’s football team missed the final stage of the Olympic Games after missing the 2012 London Olympic Games. After the game, China women’s football team Wang Shanshan, Dou Jiaxing and other players shed tears on the court. Without the Paris Olympic Games, China women’s football team failed to achieve their goals in the 2023 Women’s World Cup, Hangzhou Asian Games and Paris Olympic preliminaries.

Before the battle of life and death, the AFC held the 2022 annual award ceremony, and Shui Qingxia won the title of the best women’s football coach in 2022-in recognition of her leading the team to win the 2022 women’s Asian Cup. But this honor is more like an invisible pressure for the women’s football team in China, last stand in the final round of the group stage. In addition, before the match, the Filipino women’s football team ranked second in Group A had already scored 6 points. On the evening of November 1st, the confrontation between Chinese and Korean women’s football teams became a "life-and-death battle". No matter whether it was the China women’s football team with 3 points or the Korean women’s football team with 4 points, only the winner had a chance to advance.

In this game, Shui Qingxia used Liu Yanqiu as the right avant-garde in the starting lineup, which is a big change. However, Yan Jinjin, who scored in both games before the Olympic preliminaries, was put on the bench. Obviously, Shui Qingxia still wanted to leave the back hand at the end.

In the first half, there were not many opportunities for the two teams. Uyghur Gumula once scored a goal for the China women’s football team, but Wu Chengshu’s offside goal was invalid. On the other hand, South Korean women’s football relies more on the 16-year-old mixed-race teenager Cathy Fair to make a killing in the frontcourt. Her breakthrough in the first half of stoppage time created a killing for veteran Chi Xiaoran, who surprised the China women’s football team with a cold sweat when she hit the post.

In the second half, it was still the Korean women’s football team that took the lead in rewriting the score. In the 61st minute, they took advantage of the free kick and Chi Xiaoran assisted Shen Yi to grab the header and then broke the deadlock. China women’s football team was forced to die. It wasn’t until the 70th minute that Shui Qingxia finally took a chance and put on Wang Linlin, the central defender, and pushed the captain Wang Shanshan to the front line. The change was immediate. In the 78th minute, China women’s football team used a free kick to equalize the score. Yan Jinjin passed the ball into the penalty area and Wang Shanshan headed the ball to score a beautiful goal.

However, the score of 1-1 was not enough for both China and South China. In the 84th minute, the women’s football team made a beautiful left-wing counterattack, and Yan Jinjin received a pass from her teammates on the right to form a single-handed trend. Unfortunately, her final shot missed the post. In the end, after five minutes of stoppage time, the China women’s football team and the Korean women’s football team drew 1-1, and both teams missed the third stage of the Paris Olympic preliminaries. Japan, Australia, North Korea and Uzbekistan (the best group is second) entered the third stage of the competition, and they will compete for the last two tickets to the Paris Olympic Games.

For China women’s football team, there are three major events this year, among which the first event failed to qualify for the Women’s World Cup group match, setting the worst result in the history of China women’s football team participating in the World Cup; Hangzhou Asian Games only won the bronze medal when Japanese women’s football team and Korean women’s football team didn’t send the strongest team to participate, which didn’t meet the expectations of the outside world. This time, the exit from the Paris Olympic preliminaries failed to extend the hope to the third stage-three sap notes, which means that China women’s football team failed to achieve the expected goals in all three major competitions this year.

The elimination of the Paris Olympic preliminaries means that the China women’s football team will have no major competition to play in the next year or two. Shui Qingxia took over as the head coach of China women’s football team after the Tokyo Olympic Games, but now she has missed the Paris Olympic Games, and a complete cycle of leading this coaching team has ended.

In this Olympic preliminaries, China women’s football team did encounter many difficulties, including Shoupeng Wang’s injury and Tang Jiali’s failure to return to the team, and Zhang Linyan’s state failed to reach the best because of some injuries. Another player studying abroad, Wu Chengshu, missed the match against Thailand because of a fever, and Li Mengwen failed to register for the match against South Korea because of injury. Because of her poor record, some tactical arrangements and personnel arrangements of Shui Qingxia have naturally been questioned by some outside voices.

After the game, some media asked Shui Qingxia whether she would continue to lead the women’s football team in China. Shui Qingxia responded: "We didn’t achieve the original goal in terms of results alone, but more young people can get exercise through the game, and we can really see that China women’s football team can do better in terms of skills and tactics besides spirit, and we can find the right way in the process of failure in the future. This is ok. As for the future, I’m not sure now. In any case, I hope that the women’s football team in China will get better and better. I hope that these girls will really enjoy the happiness brought by football on the football field and hope that they will get better and better in the future. "

After the game, Shui Qingxia talked about the preparation of the team and the topic of players studying abroad. "After training in Xiamen, I learned that overseas players came back late. I am still worried about their physical fitness, including recovery and jet lag. I will play the game two days after returning. There must be many people asking, since you have so many worries, why did you call them back? China Football Association has been encouraging more young players to go out, not just to go out, hoping that more players will gain experience and serve the motherland in the future. Personally, I am very supportive from the beginning to the present. I hope that our players will go out and see the outside world, what advantages and shortcomings they have, and see how football is played in European countries. " Shui Qingxia said.

Shui Qingxia also took the initiative to talk about Tang Jiali, who was not selected for the national team this time. "I have always supported studying abroad. Maybe many people care about Tang Jiali’s problem. She is also one of the overseas players. She is a good player. We have been communicating before, including her trip from Shanghai to Spain, including her performance in the league. She is a very powerful player. I hope she can maintain a good competitive level through the Spanish league and have the opportunity to serve her motherland and return to the team."

China women’s football team failed in the World Cup, the Asian Games and the Paris Olympic preliminaries, which made the women’s football girls very sad. After the game, Shui Qingxia hugged each team member. Wang Shanshan, captain of the China women’s football team, shed tears on the field. "In fact, we played very well in today’s game. In the future, I hope more young people can get up and carry forward the spirit of women’s football in China and never give up."

"I’m sorry that I didn’t win today’s game, which means that I can’t enter the Olympic Games in the following games. The players performed very well in today’s game, including the fighting style. The players really tried their best in this game, and I am especially grateful to the players. " Shui Qingxia apologized after the Olympic preliminaries.

At the same time, she said: "From the heart, I am quite sad. I feel sorry for these girls, because everyone has been struggling since the beginning of this year, and the women’s football team in China has its highlights. We have also seen many technical and tactical gaps and deficiencies. In fact, we are trying to adjust and change every day. From now on, the change is not good enough or fast enough. Our team members also tried their best, and I am very grateful to my team members and thank my team. "

Throughout 2023, women’s football competitions in China have been held one after another. It can’t be said that the team doesn’t work hard, but the dilemma of weak foundation and unclear direction can’t be changed in a day or two. Regarding the future of China women’s football team, Shui Qingxia said after the game: "Everyone has seen the World Cup, the Asian Games and the Olympic preliminaries. In fact, there is a big gap between us, especially in youth training, which is an important direction for future development. We don’t have any big competitions in the next two years, but if we are soberly aware of the gaps and shortcomings and calm down to deal with some details, I think the China women’s football team will go in the right direction. "

"The ability to properly combine reason and sensibility is a genius." -Jonathan Lee

In the field of psychology, rationality and sensibility are often a pair of antonyms, which are two sides of human nature. The former emphasizes objectivity, calmness and reason, and pays attention to facts and evidence; The latter relies more on intuition and experience and pays attention to the current feelings and emotions. The balance and reconciliation between reason and sensibility is often a subject that runs through a person’s life.

In fact, not only people, but also an enterprise, especially an automobile enterprise, has its own sensibility and rationality, which is reflected in market strategy, corporate culture, brand concept and other aspects. Looking at the huge automobile market, some people label themselves as "technical men", some pay attention to the more hard-core logic of making cars and selling, and some win the favor of users from the perspective of value and concept …

However, few car companies can balance the two ends of the balance as perfectly as Nissan does: it has both passionate and surging humanistic sensibility and practical and persistent scientific and technological rationality; It not only has strong empathy for the market and users, but also has in-depth layout and steady progress in many aspects such as product strength, brand strength and marketing strength. Perceptual thinking and ideal creation are the reasons why Nissan can still maintain its strength and steady progress after 90 years of wind and rain.

one

Re-polish the golden signboard of "Technology Nissan"

Over the years, technology has always been the most distinctive "label" of Nissan. It can be said that Nissan’s history of building cars is the history of the development of an automobile technology.

The world’s first Hyper CVT transmission for 2.0L engine, ATTESA E-TS four-wheel drive system, HICAS four-wheel steering system, etc. These core technologies, which are still talked about by people today, not only give Nissan strong brand potential in different historical periods, but also continuously polish and lay the golden signboard of "Technology Nissan".

Nowadays, when the wave of new energy and intelligence surges, this "golden signboard" is also being polished again.

Generally speaking, facing the new automobile era, Nissan has accelerated the pace of electric drive, bringing core technologies such as EV, e-POWER technology and e-4ORCE Snow Fox electric four-wheel drive.

Among them, Nissan e-POWER technology is an important pillar of Nissan’s electric drive strategy except pure electric vehicles. Technically, it is driven by 100% full-time motor, giving consideration to high efficiency and high performance, with strong power and very smooth and comfortable driving experience.

In the Japanese market, 60% Japanese users choose the e-POWER model, and the satisfaction rate is as high as 90%. Since the launch of the first model in 2016, Nissan’s e-POWER technology has accumulated more than 500,000 users in the Japanese market, among which NOTE e-POWER has won the sales of compact models in Japan for three consecutive years. In the China market, the ultra-hybrid electric drive Sylphy and ultra-hybrid electric drive Qijun are gradually favored by more users in China, and the sales volume has steadily increased.

In addition, Nissan has also played another "trump card"-all-solid-state battery (ASSB).

Nissan CEO Uchida said, "Nissan Motor Co., Ltd. is a pioneer in self-developed asset batteries. In this regard, we have conducted research and experiments for 35 years, and we hope to put all-solid-state batteries into mass production in an appropriate way."

Specifically, compared with the general lithium battery soft package, the all-solid-state battery developed by Nissan not only doubles the energy density, but also has higher charging efficiency, saving two-thirds of the time compared with the existing liquid lithium battery. According to relevant plans, Nissan’s all-solid-state batteries will start a pilot plant in 2024 and be mass-produced in 2028.

It can be seen that technology has always been the constant background of Nissan, whether in the past fuel vehicle era or in the new automobile era with earth-shaking energy-driven form and industrial development pattern. Insisting on using technology to pry the market and constantly strengthening the image label of "Technology Nissan", this scientific and technological rationality is an important foundation for Nissan China to leapfrog the cycle.

2

The spirit of "being the first" flowing in the blood

If rationality is the foundation, then sensibility is a tool for Nissan’s external expression.

In 1933, Nissan Motor was formally established; In 1935, when the annual sales volume of automobiles in Japan was only 900 units, Nissan built its first mass-produced automobile factory with an annual production capacity of 10,000 units. In 1947, Nissan took the lead in developing TAMA, Japan’s first pure electric vehicle, which laid the foundation for Nissan’s development in the field of pure electricity …

TAMA

In the 90-year stormy journey, "Dare to be the first" has always been a word engraved in Nissan’s genes. The brand spirit of "Do what others don’t dare to do" has always pushed Nissan to constantly achieve self-breakthrough in challenges, and has also forged countless legends named Nissan.

Entering a brand-new automobile era, Nissan’s "dare" is still clearly visible. Not long ago, Nissan China launched a unique "Journey to the Center of the Earth" in Guangxi and Guizhou provinces. The caves, sinkholes, canyons and hills not only deeply tested the strength of Nissan’s automobile products, but also once again interpreted the brand DNA of Nissan’s "Dare to be the first" and continued its spiritual connotation of "passion, innovation and challenge".

During the activity, Nissan Motor invited Li Jin, a well-known cave explorer in China and the first person to explore caves, and an exploration team composed of media from all over the country, car owners and Nissan China employees completed the exploration of the world’s largest sinkhole group-Dashiwei sinkhole in Leye, Guangxi, and challenged the 260-meter sinkhole descent. Standing at the top of the mountain overlooking your feet, you can feel the profound connotation of the brand gene of "Dare to be the first" in the collision of souls.

In Nissan China’s view, only by being brave in innovation and doing nothing can we constantly break through the status quo and stimulate the great potential contained within the brand to the greatest extent. Creating new opportunities in the changing situation, breeding new machines in the crisis and actively seeking innovation and change are the keys for Nissan to forge an eternal and always leading position in Nissan China in the ever-changing automobile market.

three

Practicing sustainable development, Nissan handed over a firm answer sheet

At the same time, in terms of sustainable development, Nissan’s rationality and sensibility are intertwined and balanced.

In 2022, Nissan Motor officially released the "2022 Nissan Sustainable Development Report in China", which reported the sustainable development achievements of Nissan Motor in recent years from three aspects: future travel, green and low carbon, and social contribution. At the same time, with the help of more rational strategies and plans, the technology, products and public welfare layout of Nissan in China society will be promoted.

At present, Nissan has more than 1,700 dealers in China, providing more than 70,000 jobs. While playing a leading role in the automobile industry, it also shoulders the banner of high-quality regional economic development and social responsibility.

Especially in the export of spare parts, in recent years, Nissan Motor Co., Ltd. has built a comprehensive green supply chain in three areas of ESG, and achieved emission reduction of more than 12,000 tons per year through various activities such as adopting globally recycled packaging containers, promoting the introduction of electrified equipment, and promoting the transformation to low-carbon transportation mode.

Nissan also insists on deep cultivation of sustainable development. Taking "Journey to the Center of the Earth" as an example, during the expedition, the expedition team visited Banli White-headed langur reserve, Nonggang forest reserve, Tongling Grand Canyon and other areas to explore the diversity of animals. It is understood that in Guangxi Banli white-headed langur reserve, the population of white-headed langur has increased from more than 200 before to more than 1,400 at present. This visit not only deeply explained Nissan’s sustainable development concept of "people, cars and nature coexist harmoniously", but also once again awakened the society’s attention to the protection of ecological environment and biodiversity.

In addition, in terms of education, since it was held in 2013, the "Nissan Dreaming Class" initiated by Nissan China has experienced 10 years of development. By the end of 2022, classes had been held in 24 provinces, autonomous regions and municipalities directly under the Central Government, with a total of 2 million students benefiting.

In the future, with Nissan’s pure electric vehicles and e-POWER vehicles landing in China, Nissan’s low-carbon transformation will be further implemented, which will promote the sustainable development of society and bring consumers a more perfect power experience. At the same time, it also provides long-term support for Nissan to achieve carbon neutrality in 2050.

As a responsible automobile company, Nissan always upholds a high sense of social responsibility, pays full attention to social needs while creating economic value, and integrates social, environmental and moral development factors into its own operation and core strategy.