The eighth story series of car logo： the history of aston martin car logo
● Article 8 Car logo: 1972-1984
When it was sold to Birmingham Company in aston martin in 1972, because the helm of the company was changed to William Willson, the word "David Brown" appeared on the aston martin logo was obviously inappropriate, so a new aston martin logo was born. In addition to the letter "David Brown", the feathers on the logo were "combed" again, the lines on the inner and outer layers were connected into a whole, and the background of the logo turned light blue. This logo was first installed on V8 models after 1972. Subsequently, the V8 and models also used brand-new logos.
Since 1974, aston martin has been in turmoil again. In 1975, it was taken over by North American Peter Sprague and Canadian George Minden. In 1981, it was taken over by a private oil company led by Victor Gauntlett; In 1983, it was 100% acquired by the American distributor Automobile Investment Alliance; In October 1984, the Peter Livanos family owned 75% of the shares, and Victor Gauntlett owned the remaining 25%. It was not until 1987, when Auto acquired 75% of aston martin’s shares, that aston martin’s fate was temporarily calmed down. In 1994, Ford owned Aspen.
All the shares of don Martin.
● The ninth logo of aston martin: 1984-2002
During the turbulent years in aston martin, the logo of aston martin has undergone a change, which was in 1984, after the Peter Livanos family owned aston martin. At that time, the models produced in aston martin were still V8 and V8 Vantage. In that year, the 10,000 th model of aston martin rolled off the assembly line, so aston martin put on a brand-new logo. Of course, the change of this logo is still "changing the soup without changing the medicine", mainly for the internal lines and borders of the logo feathers. The interior of the logo has become more concise and the borders have become silver again.
After entering Ford, aston martin began to develop and launch a large number of new models. Not only did the DB naming method, which had been stopped for nearly 20 years, be re-launched in 1993, and DB7, DBS, DB9 and other models were launched respectively, but also brand-new V8, V8 Vantage, V8 Zagato and other models were launched, and the sales volume also increased gradually. In a few short years, the sales volume of aston martin was higher than the sum of the models produced in the past 80 years.
● Aston martin Tenth Car Logo: 2003-Up to now
2003 is an unusual year for aston martin, which is not only the 90th anniversary of the founding of aston martin Company, but also the new V8 Vantage released by aston martin at the north american international auto show held in Detroit, Michigan, USA, which reintroduced the classic V8 and greatly enhanced the company’s market competitiveness. At the same time, the DB9 model came out, replacing the DB7 model for ten years. In addition, in the same year, a new factory was established in Gordon, England, becoming the first professional factory in the history of aston martin. It was also in this year that the latest generation logo of aston martin, which you see now, was born.
The last time aston martin changed hands was in 2007, when a consortium led by British David Richards bought it from Ford at a cost of $959 million. That is to say, aston martin has returned to her native Britain again after years of travelling in other countries.
● The centenary of aston martin: 2013.
Today, all the models in aston martin still carry the logo of DB9. At the same time, on September 29th last month, aston martin also launched a centennial logo (only used by Aston Martin brand to celebrate its centenary birthday in 2013), which was designed by Marek Reichman, the design director of Aston Martin, and will be put into use in 2013 to commemorate the glorious centennial history of this classic luxury brand.
Summary:
In fact, since the second logo of aston martin, all the logos have kept a theme, that is, spreading a pair of wings, which was very popular in the era when the automobile industry just started. Today, after nearly a hundred years of ups and downs and evolution, aston martin logo is still full of design sense, and it is not out of date, and the previous design style has been completely passed down. Of course, it is not only the logo design that has been passed down, but also the brand of "high-quality car with high performance and perfect appearance" produced in aston martin. (Text/Figure Zhang Wenjun)
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