China Securities Network News (Reporter Zan Xiuli) The CSRC reported on January 26th that from January 25th to 26th, the China Securities Regulatory Commission held a systematic work conference in 2024 to summarize the work in 2023, analyze the capital market situation, and study and deploy the key work in 2024.

　　The meeting stressed that it is necessary to highlight the overall planning of "stability" and "progress". Efforts will be made to enhance the internal stability of the capital market, improve the effective mechanism for maintaining the smooth operation of the capital market, strengthen the coordination of all parties, strengthen communication with the market, and stabilize the market and confidence with more powerful and effective measures. We will continue to promote stability by advancing, establish first and then break, further comprehensively deepen the reform of the capital market, and improve the basic system of the capital market. Promote the deepening of the stock issuance registration system, strengthen the supervision of the whole chain of issuance and listing, and evaluate and improve relevant mechanism arrangements. Vigorously promote the reform of the investment side, accelerate the pilot reform of long-term stock investment in insurance funds, improve the long-term assessment of investment institutions, improve the policy environment conducive to medium and long-term funds entering the market, and promote the dynamic balance of investment and financing. Make overall plans for opening up and security, steadily expand the institutional opening of the capital market, and strengthen the construction of regulatory capacity and risk prevention capacity under open conditions. Focusing on the "five major articles", we will improve the multi-level capital market system, optimize the policy environment for the development of private equity venture capital funds, promote the high-quality development of the bond market, explore the futures supervision system and business model with China characteristics, improve the commodity futures variety system, and strive to improve the ability and level of serving high-quality development.

Si Haiying Zuo (Xinhua News Agency)

　　By the end of July this year, the loan balance of small and micro enterprises nationwide was 40.83 trillion yuan, an increase of 10.62% compared with the beginning of the year & mdash; This is the transcript of financial services for small and micro enterprises this year. Small and micro enterprises are the main components of the market with over 100 million households in China, and they are also the capillaries of the market economy. However, in the past, banking financial institutions were reluctant to lend, afraid of lending and unwilling to lend to small and micro enterprises. In recent years, the relevant departments have introduced a series of differentiated policies from the aspects of credit supply, capital supervision, bad tolerance and due diligence exemption, so that banks can "dare to lend, be willing to lend, be able to lend and be willing to lend".

　　Growth rate and number of small and micro loans in Shuang Sheng

　　This year, the first batch of supply chain bills in China, the first standardized bill for private enterprises, and the Suzhou Experimental Zone for Digital Credit Investigation of Small and Micro Enterprises … … In Jiangsu province, where the number of small and medium-sized enterprises exceeds 3 million and accounts for more than 90% of the total number of enterprises, these financial innovations have continuously broadened the financing channels for small and medium-sized enterprises.

　　Guo Xinming, president of Nanjing Branch of China People’s Bank, said that through the long-term mechanism and capacity building of "dare to lend, be willing to lend, be able to lend", the related work has achieved remarkable results. At the end of July, the balance of local and foreign currency loans of financial institutions in the province was 15.1 trillion yuan, up 16.4% year-on-year, and the growth rate was 1.8 percentage points higher than that of the same period last year.

　　In Sichuan Province, there are more than 4.8 million individual industrial and commercial households, accounting for more than 70% of the market participants. The People’s Bank of China, together with the Market Supervision Bureau and the Private Office, launched the "Financial Manna" action plan for individual industrial and commercial households, focusing on individual industrial and commercial households without loans, and carried out the cultivation of first loan financing; Promote the improvement of financing level for individual industrial and commercial households with loans. By the end of July, the loan balance of individual industrial and commercial households in Sichuan was 284.5 billion yuan, a year-on-year increase of 14.8%, which was higher than the average growth rate of various loans. The number of new loan households is 58,000.

　　"Under the guidance of supervision and the joint support of various policies, banking financial institutions have continued to increase innovation, and the credit supply of small and micro enterprises has shown a rapid growth trend." Mao Hongjun, the first-level inspector of China Banking and Insurance Regulatory Commission inclusive finance Department, said.

　　The data shows that as of the end of July this year, the loan balance of small and micro enterprises nationwide was 40.83 trillion yuan, an increase of 10.62% over the beginning of the year. Among them, the balance of Pratt & Whitney small and micro enterprise loans with a total credit of 10 million yuan or less per household was 13.91 trillion yuan, nearly doubling the balance compared with the beginning of 2018; Compared with the beginning of the year, the growth rate was 19.2%, which was 10.43 percentage points higher than the growth rate of various loans; The number of households with loan balance was 23,971,600, an increase of 2,852,300 compared with the beginning of the year, and the goal of "Shuang Sheng" in terms of growth rate and number of households was achieved in stages.

　　"Dare to lend and be willing to lend" adds endogenous motivation

　　In the past, small and micro enterprise loans often faced such problems. "Why are the grassroots institutions and personnel of banks reluctant to lend and unwilling to lend? Because it is not cost-effective, low performance or no performance. Why are you afraid of lending and afraid to lend? Because of the high non-performing rate and fear of accountability. Establishing and improving the mechanism of lending to small and micro enterprises is, in the final analysis, to solve the endogenous motivation problem of banks serving small and micro enterprises. " Mao Hongjun said.

　　In recent years, China Banking and Insurance Regulatory Commission has issued a series of differentiated regulatory incentive policies and guiding measures in the aspects of capital, internal assessment, risk management and due diligence exemption, so as to solve the problems of reluctance to lend and fear of lending.

　　For example, the differentiation of funds, that is, by guiding the internal capital transfer pricing of commercial banks to give preferential loans to small and micro enterprises, solves the problem that small and micro loans at the grassroots level of banks are not cost-effective. At present, national commercial banks give loans to small and micro enterprises at least 50 basis points in the internal fund transfer pricing, and some banks’ preferential efforts have reached more than 100 basis points.

　　In terms of risk management differentiation, the regulatory policy has clearly stated that the non-performing rate of inclusive small and micro enterprise loans can be higher than the tolerance of non-performing rate of various loans within 3 percentage points. In view of this year’s epidemic situation, it is especially proposed that commercial banks can appropriately increase the tolerance of non-performing loans to branches in areas seriously affected by the epidemic situation.

　　"These differentiated guiding policies and requirements, we have specially set indicators for assessment, in order to supervise the ‘ Baton ’ Guide and urge banks ‘ Make up short board and forge long board ’ Continuously deepen the construction of institutional mechanisms. " Mao Hongjun said.

　　Strong service skills of "being able to lend and lending"

　　"Dare to lend, willing to lend" is mainly a mechanism problem, while "ability to lend, will lend" is more a problem of ability, which requires the professional service ability of banks.

　　Focus on solving the problem of "no loans". In Sichuan, the People’s Bank of China supported corporate institutions to replenish capital through multiple channels, eased the constraint of capital on credit growth, and used the central bank’s refinancing to increase banks’ low-cost loanable funds. At the end of August, the province’s refinancing balance increased by 63.2% year-on-year. From January to August, banks in the province put 232 credit products into the market, including 71 credit loan products.

　　Improve the professionalism of banking institutions’ "meeting loans". In Jiangsu, banking institutions actively carry out financial product innovation of small and medium-sized enterprises, and improve the financial service ability of "direct access to small and micro enterprises". By the end of July, 107 banking institutions in Jiangsu Province had lent 101.2 billion yuan to 105,000 small and medium-sized enterprises relying on 230 online financial products. At the same time, actively promote credit models such as "accounts receivable pledge financing", "micro-loan technology" and "credit factory" to help small and medium-sized enterprises "increase their credit coverage".

　　For talents, technology, products, information, etc., the regulators also actively promote the professional capacity building of banks. For example, in terms of technology, big data is used to help solve the bottleneck of "lack of information and lack of credit". Let banking financial institutions widely connect with information and data related to enterprises in the public sector, develop big data risk control models, conduct customer exploration, access and credit granting, and accurately "portrait" customers. On this basis, we will promote the "small micro-fast loan" model of online processing in the whole process and centralized approval of risk control in the background, effectively expanding the service coverage of small and micro enterprises. (Reporter Li Wei)

At the end of 2023, ACE-YKYB, a clothing brand headed by Z.TAO, opened its first offline store in Hangzhou Yaowang X27 Theme Park. The overall design was mainly gray and white, focusing on young trends. ACE-YKYB, whose full name is YOUNG KING YOUNG BOSS, was founded by Z.TAO and his team in 2019.

It is nothing new for stars to enter the clothing industry and create personal brands. According to incomplete statistics, at least 20 personal fashion brands created by domestic stars are active in the market.

In 2023, under the upsurge of physical consumption, old brands returned to the market, new brands actively explored offline, and star street brands gradually recovered.

At the same time, there are still star street brands closing stores and withdrawing from the market. Just like the ever-changing popularity, traffic is easy to disappear, and star brands are always short-lived and criticized for "cutting leeks". How to find a long-term development model is a common problem in the industry.

one

There are still star street brands shrinking in closing stores.

As early as 2003, CLOT, founded by Edison Chen, had brought a wave of entertainment stars from Hong Kong, Taiwan and the mainland to create personal brands. The trendy brands that appeared at that time-PHANTACi from Jay Chou, STAYREAL from A Xin in May and MADNESS from Shawn Yue-were still active in the market.

In the next twenty years, more and more star fashion brands were just a flash in the pan, and after a short boom, they gradually fell silent and were finally forgotten. For example, DUEPLAY in Ryan, WDMD in Bao Beier, and STAGE…… in Show Lo … have all become history, and some once-hot brands have inevitably declined.

Looking back on 2023, there are still star street brands shrinking in closing stores. At the beginning of the year, Shawn Yue’s personal brand MADNESS, which was founded nine years ago, adjusted its business line, and the online Tmall flagship store stopped operating. Subsequently, its first offline store in Sanlitun, Beijing, and the only brand direct store in the mainland also closed.

Source: HYPEBEAST

In June, YCY withdrew from the ranks of shareholders of Shanghai Rixin Yueyi Brand Management Co., Ltd., a subsidiary of BABT, and actually withdrew from the brand; The first offline life concept store of CANOTWAIT_, a trendy brand founded by William Chan, which landed in Shanghai in 2022, has not been searched at present.

Before that, in 2022, the star street brand experienced a fierce tide of closing stores. In July 2022, SMUDGE, a JJ Lin trendy clothing brand that once opened physical stores in shanghai new world and Wuhan centers, closed its last store in Changle Road, Shanghai, leaving only online sales channels.

On May Day, STAYREAL, a trendy brand founded by A Xin and illustrator Buerliang, closed the Xidan Joy City store and withdrew from the Beijing market. At its peak, STAYREAL once had more than 40 stores, and now there are only five, located in Shanghai, Guangzhou, Changsha and Suzhou.

Also in 2022, Edison Chen’s personal brand JUICE closed its stores in Taikooli in Beijing and Taikooli in Chengdu. At present, there are only three stores in China, namely Shanghai, Chengdu and Guangzhou, and the goal of "opening 50-100 stores" has long been dashed.

Source: CLOT official website

At the same time, new brands are emerging. At the end of 2022 and the beginning of 2023, Nana Ou-yang’s personal brand nabi and Dylan’s personal brand D.Desirable appeared one after another.

New brands are emerging quickly, and "rollover" is also fast. The first product series "Yunduo Capsule Series" launched by nabi, a personal brand in Nana Ou-yang, is hotly debated because of its high price and low quality. The rabbit ear bathrobe with a price of 998 yuan is made of 86% polyester fiber, and the product pricing is seriously inconsistent with the material price.

Pricing and quality issues are the core of the long-term criticism of star street brands. At the same time, Lu Han’s trendy brand U.G.C was also hotly searched for pricing and quality issues. A blogger commented: "The clothes with a price of 1,500 yuan are full of threads, and the lathe work is poor, and there are broken lines everywhere. It is estimated that the cost of one piece is only 60 yuan."

On January 2nd, in the notice of Shanghai Municipal Market Supervision Bureau, a short down of DANGEROUS PEOPLE brand was notified because it failed to meet the filling standard requirements, which easily affected the normal hormone secretion of human body. DANGEROUS PEOPLE brand is a menswear brand launched in Joker Xue in 2015.

The research of iResearch once pointed out that more than 70% consumers are willing to pay a premium below 30%, and young people are more willing to pay a high premium above 30%. Stars have their own appeal, self-created brands often have a premium, and fans-based audiences are also willing to pay the bill. The excessive premium of some brands has exceeded the acceptance of consumers and fans, and young consumers are becoming more and more rational.

A long-term fan who bought the brand’s trendy brand products told the brand that idolize’s buying trendy brands means that fans pay for emotional value, and it is understandable to pay a higher premium. However, high prices and low quality can easily arouse fans’ resentment and be regarded as disrespecting fans, thus affecting the star’s personal image.

In her view, young consumers have become more and more rational, especially the fan groups are more and more familiar with the operation mode of the star economy. Most fans will no longer take it all without brains, and they will still consider the cost performance when buying star fashion products, especially the quality of products.

2

Flash+physical store, actively explore offline

In addition to the frequent contraction and controversy of closing stores, there are also some positive new trends in 2023.

According to the number of brands, most of the current active star street brands have opened physical stores, which are operated online and offline at the same time. With the recovery of offline consumption, star street brands have been actively deploying offline physical retail since last year.

South Korean actress Jessica’s personal brand BLANC&ECLARE is frequently distributed in the China market. In November 2022, China opened its first store in Vientiane World, Suhewan, Shanghai, and then quickly landed its second store in Hefei.

In 2023, BLANC&ECLARE opened its first stores in Beijing and Xiamen successively. According to the brand official website, BLANC&ECLARE also plans to expand in more than 10 cities including Chengdu, Xi ‘an, Nanning and Xiamen.

We11Done, the personal brand of Korean singer G-Dragon’s sister Quan Damei, is also one of the trendy brands that expand the offline retail layout frequently in recent two years.

According to the big data of Win Business, We11Done has opened 14 stores in shopping centers and department stores with an area of more than 50,000 square meters in 24 cities across the country, and has floor-to-floor brand stores in the core business districts of Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu and other cities.

In June, 2023, STAYREAL, a A Xin street brand that left the Beijing market for one year, returned in the form of STAYREAL PARK theme limited stores, introducing limited clothing and interactive experience devices, and then STAYREAL PARK theme limited stores were held in Shanghai, Guangzhou, Xi ‘an, Chengdu and other cities.

For more brands, compared with the heavy investment of long-term stores, the rental cost and operation and maintenance cost of curation and flash are lower, which is the priority choice for many star street brands.

Team Wang design, a brand with Jackson Wang as the manager and creative director, has been actively deploying flash in the world in recent two years, and has opened the concept space of the lower line limit in Shanghai, Shenzhen, Chengdu, Bangkok, Singapore and other places.

The location of pop-up shop is more flexible, and many brands will choose the core business district where the passenger flow in first-tier cities gathers, and at the same time play the role of marketing and publicity.

For example, Team Wang design’s time-limited concept stores are opened in the trend business districts of first-tier cities such as Shanghai TX Huaihai, Chengdu IFS and Shenzhen Vientiane Tiandi, and giant devices are often arranged in the stores to attract punch cards to break the circle.

Source: Team Wang design

At the same time, flash is also a test of physical stores under the landing line, which provides reference for the location of subsequent stores. GOODBAI, a brand founded by Bai Jingting and well-known domestic designer Shangguan Zhe, opened nomadic stores "Good Time Park" in Vientiane Tiandi, Paris and Singapore before the first physical store in Yanqing Road, Shanghai.

It is worth mentioning that star street brands gradually expand from clothing to more categories, such as dolls, ornaments, daily necessities, etc., from clothing brands to "fashion and lifestyle brands", and offline space is becoming more and more diverse.

For example, William Chan’s brand CANOTWAIT_ has also launched products such as masks, water cups, cultural creations and fragrances; GOODBAI is positioned as a "clothing and lifestyle brand". Both its stores and pop-up shop emphasize relaxed and comfortable living scene layout, and provide special coffee and co-branded desserts in the stores.

During Halloween last year, TEAM WANG design also held Halloween activities with the theme of Under the Castle in Shanghai, including Halloween themed secret rooms and outdoor Halloween fairs, which attracted wide attention.

The star’s own brand itself has a strong cultural attribute. The cross-border opening of secret rooms, markets and other forms is essentially to cater to young people’s favorite consumption formats, gain insight into the youth culture where fans are located, and convey lifestyle trends.

three

Explore the long-term development model

From a broader perspective, both domestic and international fashion brands are flooding into the market.

Domestic trendy brand stores such as Randomevent and ROARINGWILD have successively opened their stores into the core business of the city. The data shows that Randomevent stores have covered many cities such as Shanghai, Beijing, Chengdu and Changsha. ROARINGWILD has 9 stores in Beijing, Shanghai and Shenzhen.

Meanwhile, Supreme, an internationally renowned fashion brand, plans to open the first independent store in China market at No.291 Fumin Road. At present, the block has erected a large enclosure, and Shanghai will welcome Supreme’s 17th store in the world.

According to the consulting firm Frost & Sullivan, by 2025, the market size of China trendy retail industry will reach 475 billion yuan. As one of the gold diggers, star street brands still have great market prospects.

A core pain point is that the brand is highly dependent on the popularity of the stars themselves. Without the awareness of long-term development, the brand will soon die with the loss of popularity.

In the view of Cheng Weixiong, an independent analyst in shoes and clothing industry and founder of Liangqi brand, fashion brand is the lifestyle brand that best represents the fashion trend. It is not enough to rely solely on the appeal of stars. It is necessary to be more creative in product research and development, to show the channel selection in the latest channel where young users gather, to go to shopping centers offline, and to learn new marketing methods such as planting grass online to promote users’ reach.

Cheng Weixiong is optimistic about the future development of street brands: there is room for street brands, but to truly recognize the originality of street brands, rather than the homogenization of’ simple price increase+celebrity endorsement’, the individuality and differentiation of users need the materialization of lifestyle.

In 2023, some star street brands also received attention and began to enter the mainstream market. In November, TEAM WANG design officially launched the cross-border cooperation project capsule series "DONG" with FILAfusion, a trend sports brand owned by Fila, with Jackson Wang as the creative director.

Whether this star tide brand can survive for a longer time, let us wait and see.

　　The adoption of the Gregorian calendar by our government began in the Republic of China. Therefore, in China, the history of New Year’s Day is less than a hundred years.

　　On January 1, 1912, Sun Yat-sen was sworn in as the provisional president in Nanjing, announcing the establishment of the provisional government of the Republic of China. At the same time, the "Declaration of the Provisional President" was issued, and the time at the end of the declaration was "New Year’s Day of the first year of the Republic of China". This is the first time that the Gregorian calendar has been used in the official proclamation, and it is also the first time that the word "New Year’s Day" with modern significance has been used. Subsequently, Sun Yat-sen ordered that in order to "do summer, it is suitable for farming; From the western calendar, so statistics ",switch to the solar calendar. On January 2, Sun Yat-sen electrified the provinces to change their calendars, and took January 1, 1912 as the beginning of the founding of the Republic of China.

　　From then on, China began to adopt the western calendar, taking January 1 of the Gregorian calendar as the New Year’s Day. Throughout the Republic of China, in fact, in the daily life of our people, the traditional lunar calendar was still used, but the first day of the first lunar month was generally called the Spring Festival. Since then, New Year’s Day and Spring Festival have been divided into two festivals, but New Year’s Day is still often used as a synonym for Spring Festival. For example, in January 1930, when Mao Zedong commanded the Red Army to fight in Jiangxi, he wrote a poem "Dream of New Year’s Day" with the words: "Ninghua, Cleanliness, Naturalization, and the roads are deep and slippery. Where to go today, pointing to Wuyi Mountain. Under the mountain, the red flag is picturesque. " New Year’s Day here means the same as Spring Festival.

　　At the beginning of the Gregorian calendar in China, Lu Xun wrote an article "Habits and Reform", in which he said: "Even the unemployed people in Shanghai and employees of the company lamented, or it was very inconvenient for farmers to cultivate, or it was very inconvenient for seagoing ships to wait for the tide. Therefore, we actually think of farmers in the countryside and boats at sea who have been irrelevant for a long time. This is really like fraternity. "

　　On September 27, 1949, the first plenary session of the China People’s Political Consultative Conference resolved: "The chronology of People’s Republic of China (PRC) adopts the AD chronology method." As a result, the Chinese government has adopted a more thorough method of AD chronology, and all government announcements, statistical reports, newspaper mastheads, etc. adopt the Gregorian calendar. The traditional lunar calendar in China has completely disappeared from official documents except that it is marked behind the Gregorian calendar in the headlines of important newspapers. The New Year’s Day holiday was also stipulated as one of the four legal holidays in China in the "National Holidays and Remembrance Days" adopted at the meeting of the Special Council (now the State Council) on December 23rd, 1949. Today, the calendar year and New Year’s Day festivals have gradually become universal, popular and stable among Chinese people. New Year’s Day and Spring Festival are no longer mixed in appellation. For example, in 1952, President Mao Zedong’s Speech at the New Year’s Day Group Meeting, New Year’s Day here refers to the Gregorian New Year’s Day.

　　New Year’s Day is an international festival, and different nationalities have different stories about the origin of New Year’s Day. It was the ancient Egyptians who first named New Year’s Day. Because of the need to calculate the Nile flood cycle, astronomy and solar calendar in ancient Egypt came into being. 7000 years ago, after long-term observation, the ancient Egyptians found that whenever Sirius rose with the sun, the Nile rose immediately, and it was always about 365 days before the next time. So ancient Egypt took the day when the Nile rose as the beginning of the new year, which was called the "Rising Water New Year". This is about the earliest origin of New Year’s Day.

　　Today’s Gregorian calendar, named after its universal use in all countries in the world, is a kind of solar calendar that people are most familiar with, also known as western calendar, solar calendar and Gregorian calendar. The Gregorian calendar adopts the chronological method, which is calculated from the year when Jesus was born, which is closely related to the prosperity of Christianity. This calendar is saturated with the civilization created by human beings for thousands of years. After learning the essence of the Egyptian calendar, the ancient Romans formulated a more accurate julian calendar during the reign of Julius Caesar. With the expansion of Roman Empire and the spread of Christianity, julian calendar spread all over the world. On March 1st, 1582, Pope Gregory XIII reformed the calendar and decided to adopt the plan of Italian doctor Lirio. In 400 years, the three extra leap years in julian calendar were eliminated, with an average annual length of 5: 49: 12 on 365 days, 26 seconds longer than the return. Although according to this calculation, there will still be an error of one day after about 3000 years, but this accuracy is quite remarkable. This is the origin of the Gregorian calendar we use today, also known as the Gregorian calendar.

　　Due to the influence of Portuguese, Spanish, Dutch, French, British, German, American and other Christian countries in the last 500 years, and because of the relative accuracy of the Gregorian calendar, the calendar method of the year of the AD has been adopted by countries all over the world. As a holiday, New Year’s Day is not comparable to Christmas in the west and Spring Festival in China, but it has become a worldwide holiday because of its secularity and non-religion.

　　Due to the different longitude positions of countries in the world, the time of celebrating New Year’s Day is different in different countries, so the date of New Year’s Day is different. For example, Tonga, an island country in Oceania, is located on the west side of the date line. It is the first place in the world to start a new day, so it is also the first country in the world to celebrate New Year’s Day. Western Samoa, located on the east side of the Japanese date line, is the place where a new day begins at the latest in the world, so it is also the country that celebrates New Year’s Day at the latest in the world. According to the Gregorian calendar, China is the 12th country in the world to start the New Year.

　　At the same time, based on the differences between the southern hemisphere and the northern hemisphere, New Year’s Day in countries in the northern hemisphere happens to be winter, or the wind is cold, or the snow is fluttering, or the winter sun shines brightly … while countries in the southern hemisphere welcome the New Year in summer, and their feelings of celebrating the holidays are very different.

　　
In addition to the above reasons, due to the different cultural traditions of various ethnic groups, the date of New Year’s Day in some countries is not January 1 of the Gregorian calendar. For example, Iran implements the Islamic calendar, and celebrating the New Year means celebrating the arrival of spring. Its season and month are not fixed, usually in the late March of the Gregorian calendar. India starts from October 31st every year as the New Year, which lasts for five days, and the fourth day is New Year’s Day. The traditional Thai New Year’s Songkran Festival (Songkran is a Sanskrit transliteration), also known as the Songkran Festival, is from April 13th to 16th every year in the Gregorian calendar.

Reporter Wang Wei reports On the evening of November 1st, China women’s football team ushered in the second stage of the Paris Olympic preliminaries in Xiamen. The 1-1 result resulted in neither China nor South Korea qualifying. This is also the second time that China women’s football team missed the final stage of the Olympic Games after missing the 2012 London Olympic Games. After the game, China women’s football team Wang Shanshan, Dou Jiaxing and other players shed tears on the court. Without the Paris Olympic Games, China women’s football team failed to achieve their goals in the 2023 Women’s World Cup, Hangzhou Asian Games and Paris Olympic preliminaries.

Before the battle of life and death, the AFC held the 2022 annual award ceremony, and Shui Qingxia won the title of the best women’s football coach in 2022-in recognition of her leading the team to win the 2022 women’s Asian Cup. But this honor is more like an invisible pressure for the women’s football team in China, last stand in the final round of the group stage. In addition, before the match, the Filipino women’s football team ranked second in Group A had already scored 6 points. On the evening of November 1st, the confrontation between Chinese and Korean women’s football teams became a "life-and-death battle". No matter whether it was the China women’s football team with 3 points or the Korean women’s football team with 4 points, only the winner had a chance to advance.

In this game, Shui Qingxia used Liu Yanqiu as the right avant-garde in the starting lineup, which is a big change. However, Yan Jinjin, who scored in both games before the Olympic preliminaries, was put on the bench. Obviously, Shui Qingxia still wanted to leave the back hand at the end.

In the first half, there were not many opportunities for the two teams. Uyghur Gumula once scored a goal for the China women’s football team, but Wu Chengshu’s offside goal was invalid. On the other hand, South Korean women’s football relies more on the 16-year-old mixed-race teenager Cathy Fair to make a killing in the frontcourt. Her breakthrough in the first half of stoppage time created a killing for veteran Chi Xiaoran, who surprised the China women’s football team with a cold sweat when she hit the post.

In the second half, it was still the Korean women’s football team that took the lead in rewriting the score. In the 61st minute, they took advantage of the free kick and Chi Xiaoran assisted Shen Yi to grab the header and then broke the deadlock. China women’s football team was forced to die. It wasn’t until the 70th minute that Shui Qingxia finally took a chance and put on Wang Linlin, the central defender, and pushed the captain Wang Shanshan to the front line. The change was immediate. In the 78th minute, China women’s football team used a free kick to equalize the score. Yan Jinjin passed the ball into the penalty area and Wang Shanshan headed the ball to score a beautiful goal.

However, the score of 1-1 was not enough for both China and South China. In the 84th minute, the women’s football team made a beautiful left-wing counterattack, and Yan Jinjin received a pass from her teammates on the right to form a single-handed trend. Unfortunately, her final shot missed the post. In the end, after five minutes of stoppage time, the China women’s football team and the Korean women’s football team drew 1-1, and both teams missed the third stage of the Paris Olympic preliminaries. Japan, Australia, North Korea and Uzbekistan (the best group is second) entered the third stage of the competition, and they will compete for the last two tickets to the Paris Olympic Games.

For China women’s football team, there are three major events this year, among which the first event failed to qualify for the Women’s World Cup group match, setting the worst result in the history of China women’s football team participating in the World Cup; Hangzhou Asian Games only won the bronze medal when Japanese women’s football team and Korean women’s football team didn’t send the strongest team to participate, which didn’t meet the expectations of the outside world. This time, the exit from the Paris Olympic preliminaries failed to extend the hope to the third stage-three sap notes, which means that China women’s football team failed to achieve the expected goals in all three major competitions this year.

The elimination of the Paris Olympic preliminaries means that the China women’s football team will have no major competition to play in the next year or two. Shui Qingxia took over as the head coach of China women’s football team after the Tokyo Olympic Games, but now she has missed the Paris Olympic Games, and a complete cycle of leading this coaching team has ended.

In this Olympic preliminaries, China women’s football team did encounter many difficulties, including Shoupeng Wang’s injury and Tang Jiali’s failure to return to the team, and Zhang Linyan’s state failed to reach the best because of some injuries. Another player studying abroad, Wu Chengshu, missed the match against Thailand because of a fever, and Li Mengwen failed to register for the match against South Korea because of injury. Because of her poor record, some tactical arrangements and personnel arrangements of Shui Qingxia have naturally been questioned by some outside voices.

After the game, some media asked Shui Qingxia whether she would continue to lead the women’s football team in China. Shui Qingxia responded: "We didn’t achieve the original goal in terms of results alone, but more young people can get exercise through the game, and we can really see that China women’s football team can do better in terms of skills and tactics besides spirit, and we can find the right way in the process of failure in the future. This is ok. As for the future, I’m not sure now. In any case, I hope that the women’s football team in China will get better and better. I hope that these girls will really enjoy the happiness brought by football on the football field and hope that they will get better and better in the future. "

After the game, Shui Qingxia talked about the preparation of the team and the topic of players studying abroad. "After training in Xiamen, I learned that overseas players came back late. I am still worried about their physical fitness, including recovery and jet lag. I will play the game two days after returning. There must be many people asking, since you have so many worries, why did you call them back? China Football Association has been encouraging more young players to go out, not just to go out, hoping that more players will gain experience and serve the motherland in the future. Personally, I am very supportive from the beginning to the present. I hope that our players will go out and see the outside world, what advantages and shortcomings they have, and see how football is played in European countries. " Shui Qingxia said.

Shui Qingxia also took the initiative to talk about Tang Jiali, who was not selected for the national team this time. "I have always supported studying abroad. Maybe many people care about Tang Jiali’s problem. She is also one of the overseas players. She is a good player. We have been communicating before, including her trip from Shanghai to Spain, including her performance in the league. She is a very powerful player. I hope she can maintain a good competitive level through the Spanish league and have the opportunity to serve her motherland and return to the team."

China women’s football team failed in the World Cup, the Asian Games and the Paris Olympic preliminaries, which made the women’s football girls very sad. After the game, Shui Qingxia hugged each team member. Wang Shanshan, captain of the China women’s football team, shed tears on the field. "In fact, we played very well in today’s game. In the future, I hope more young people can get up and carry forward the spirit of women’s football in China and never give up."

"I’m sorry that I didn’t win today’s game, which means that I can’t enter the Olympic Games in the following games. The players performed very well in today’s game, including the fighting style. The players really tried their best in this game, and I am especially grateful to the players. " Shui Qingxia apologized after the Olympic preliminaries.

At the same time, she said: "From the heart, I am quite sad. I feel sorry for these girls, because everyone has been struggling since the beginning of this year, and the women’s football team in China has its highlights. We have also seen many technical and tactical gaps and deficiencies. In fact, we are trying to adjust and change every day. From now on, the change is not good enough or fast enough. Our team members also tried their best, and I am very grateful to my team members and thank my team. "

Throughout 2023, women’s football competitions in China have been held one after another. It can’t be said that the team doesn’t work hard, but the dilemma of weak foundation and unclear direction can’t be changed in a day or two. Regarding the future of China women’s football team, Shui Qingxia said after the game: "Everyone has seen the World Cup, the Asian Games and the Olympic preliminaries. In fact, there is a big gap between us, especially in youth training, which is an important direction for future development. We don’t have any big competitions in the next two years, but if we are soberly aware of the gaps and shortcomings and calm down to deal with some details, I think the China women’s football team will go in the right direction. "

China Daily, Los Angeles, December 15th (Reporter Li Na) In order to commemorate the 52nd anniversary of ping-pong diplomacy, carry forward the spirit of ping-pong diplomacy and inherit the friendship between Chinese and American people, the Sino-American ping-pong Diplomatic Cup friendly match sponsored by the Southern California Overseas Chinese Federation (Nanqiao General) and supported by the Consulate General of China in Los Angeles and the American Table Tennis Association was successfully held in Ontario Convention and Exhibition Center on December 14th, local time.

Consul General Guo Shaochun of the Consulate General of China in Los Angeles and Shen Weini, the first Chinese CEO of the American Table Tennis Association, kicked off the friendly match. In his opening speech, Consul General Guo spoke highly of the influence and contribution of ping-pong diplomacy to Sino-US relations, and also affirmed the efforts made by the overseas Chinese community in Southern California to organize a series of activities of ping-pong diplomacy between China and the United States to promote the friendship between the Chinese and American peoples. He said that next year marks the 45th anniversary of the establishment of diplomatic relations between China and the United States, and holding the Ping-Pong Diplomatic Cup friendly match between China and the United States is a good way to commemorate the history of Sino-US friendship and look forward to Sino-US relations. Table tennis is a small ball, but the small ball can promote the big ball of Sino-US relations and contribute to the peace and stability of the two peoples and the world.

Cai Chenghua, president of the South Overseas Chinese Association, said that this activity aims to get enthusiastic response and active participation from all walks of life in the community. Everyone is looking forward to the stable development of Sino-US friendship and Sino-US relations, and hopes to inherit historical stories through friendly matches and add color to the friendship between the Chinese and American people.

As one of a series of activities for overseas Chinese in Southern California to commemorate the 52nd anniversary of China-US table tennis diplomacy, the Diplomatic Cup friendly match attracted hundreds of table tennis fans from all over Southern California, new york, San Francisco, New Jersey and other places, including many Chinese and American table tennis players and professionals. Finally, the Suzhou General Chamber of Commerce won the mixed team championship, and the China Consulate General in Los Angeles won the friendly commemorative prize.

At the end of the year, there are still more than 20 days, and this one-year test will come to an end. Whoever is anxious knows that many brands can’t stand it for the sake of sales, and once again they have started a price war, hoping to change a wave of sales for a short time by preferential treatment and impact the annual sales target.

BYD, GAC Toyota, Peugeot Citroen, Zero Run, Chang ‘an and even Ideal, the terminals have all offered different degrees of concessions in various names, for the purpose of year-end impulse. But for consumers, it is a good time to start. There are six cars below, and the decline is not low. You can look at them if you want to buy a car in December!

Byd Qin PLUS

The price war at the beginning of the year was started by Tesla, and the price war at the end of the year was started by BYD. How many potential audiences of LaVida and Sylphy have turned to the embrace of BYD Qin PLUS? In a popular saying, it’s not that the joint venture car is not good. Obviously, Qin PLUS is more cost-effective.

Especially now, in the name of thanking 6 million users, BYD has increased the terminal’s limited-time discount. On the basis of the price below 100,000 at the beginning of the year, Qin PLUS lowered the price again, with 89,800 cases, and the cost performance and competitiveness have been improved again. Obviously, under the premise that the face value, space and overall configuration are ahead of the fuel vehicles of the same level and price, the price threshold of BYD Qin PLUS is lowered, and with the advantage of low cost of new energy vehicles, it can be said that it is difficult to meet the opponent in the products of the same level and similar price, and it can even achieve leapfrog challenges with excellent product strength.

Of course, in fact, we all know that it is one thing to be grateful to 6 million users. The fundamental reason for the price reduction promotion is that BYD wants to hit the annual sales target of 3 million. Now, the dazzling record of selling 300,000 vehicles every month will continue in December to ensure the smooth achievement of the annual target. For consumers who want to buy a car, it is also appropriate to start at this stage.

haval

At the end of the year, many people want to buy an SUV to go home. What is better than the national car chosen by over 4 million people?

Yes, it is Haval H6, with a cumulative sales of over 4 million vehicles. It has sufficient market inspection and measured feedback. In terms of stability, reliability and market share, this is the point that new energy products cannot surpass fuel vehicles at this stage. What’s more, Haval H6 itself is brilliant enough in terms of product strength.

The most important thing is that nowadays, for the end of the year, the terminal of Haval H6 also gives a limited-time discount, and the official price is reduced by 10,000 yuan, and the purchase tax is comprehensive. After the discount of the entry-level model, the bare car is only in the early 80,000 s, and the gas field is strong enough. At first glance, the products of the 100,000 class are not lost to the models of the 200,000 class, and there is no slip-back design, which is thick, powerful and more imposing. The version selection is also diversified enough. The second and third generation models are sold together, and there is always one that can appeal to consumers.

Deep blue S7

Deep blue S7 is already full, but now it is even more full at the end of the year, and the activity policy of 1999 yuan to 8000 yuan has been put forward, and the threshold has been lowered again.

This new energy vehicle positioning medium-sized SUV is available in extended-range and pure electric versions, with a price of 149,900. Combined with terminal concessions, it may now be as low as 140,000 or even lower. According to the latest sales data released by Deep Blue Auto in November, Deep Blue Auto delivered 16,157 vehicles in November, of which the sales volume of Deep Blue S in July is currently stable at the level of nearly 10,000 vehicles, and the sales volume of Deep Blue SL03 is slightly lower, but it is also a best-selling camp. Deep Blue S7 has been on the market for about half a year, and the cumulative delivery has exceeded 50,000 vehicles, and the monthly sales data is also rising steadily.

To say the most worthwhile model, from the perspective of price threshold, it is still an entry-level product. With the price of the compact SUV of the joint venture car, you can win the medium-sized new energy SUV, which is more cost-effective. However, if the budget is a little more than that, it is still recommended that the Max extended range version of 169,900 yuan, the CLTC pure electric cruising range is also 200km, and the configuration has also been significantly improved, and the driving experience is even better.

Ideality L7

In fact, from the perspective of the annual sales target, the ideal has stabilized. It has not only achieved the annual target of 280,000, but also exceeded it. Up to now, it has achieved a share of 320,000 vehicles and submitted the papers in advance. And we are still constantly breaking through ourselves. In the past November, we also achieved the small goal of selling 40,000 vehicles a month.

No car company will think that it sells too much, and the icing on the cake is even better. What’s more, Ideal has set a new goal of monthly sales of 50,000 yuan, and wants to take advantage of the car buying boom at the end of the year and the concentrated release of consumer demand to hit a new record. Coupled with competing models, the M7 has been on the market for more than two months, and now it has exceeded 100,000 vehicles. If the ideal is not hot, it will be difficult not to be divided by competing products.

Therefore, under all these preconditions, Ideal did not narrow the decline even if it achieved its goal. Instead, it chose to increase its chips. The final payment of L7/L8/L9 terminals can be more than 30,000, and even 10,000 service packages. Moreover, the official also gave users who bought cars and picked them up before December 31 to enjoy the purchase tax free policy, and the benefits were continuously upgraded. For potential audiences, this stage is a good opportunity to start.

Jiyue 01

The brand-new model created by Geely and Baidu, which focuses on intelligence and technology, did not arouse much splash when it went on the market. According to the price of competing products and the whole market environment, the official chose to directly lower the price threshold and turn it into a sales price of 219,900, which is similar to that of competing products.

Based on the vast architecture of Geely SEA, the Extreme Yue 01 has an all-aluminum double wishbone and a multi-link rear suspension, and is also equipped with a CDC damping shock absorber, which can achieve millisecond-level correspondence. The excellent design makes its drag coefficient only 0.249Cd, and with the intelligent electric four-wheel drive system, the acceleration of 100 kilometers only needs 3.8S, which can be described as both performance and comfort. The wheelbase has also reached 3000mm+, and the space and ride experience are also guaranteed.

From the perspective of product strength, the performance of Extreme Yue 01 is also quite excellent. Also backed by Geely and Baidu cross-industry manufacturers, in theory, there should be good sales feedback. However, it is obvious that the competition in the 200,000+market segment is too fierce, and the move of official demotion just after listing will only cause consumers to wait and see. In a short time, the sales feedback of Extreme Yue 01 is likely to fail to meet expectations.

Toyota Highlander

At the end of the year, it is also a good time to start Japanese cars at the bottom. For example, when Highlander can catch up with the discount, it is worth starting at any time.

After all, Highlander is also a benchmark and classic in the field of medium-sized SUVs. With balanced product strength, word-of-mouth accumulation and reliability, excellent fuel economy and value-added performance are relatively safe and worry-free for most families. However, the usual Highlander is obviously "unattainable", and the discount is different now. The official gives subsidies and discounts in a limited time. In order to subsidize and drop the popular models by 10,000 yuan at the end of the year, Highlander can offer a maximum discount of 25,000 yuan, and the price/performance ratio is improved again, which can at least make up for its shortcomings in terms of face value and configuration compared with the same price and the same level models.

Highlander’s discount also reflects the pressure of joint venture car companies represented by GAC Toyota. Under the impact of new products with low price threshold and strong product strength, GAC Toyota is inevitably affected, and its sales volume has declined year-on-year, so it can only temporarily rely on price for sales recovery.

On August 1st, Gong Lixiao won the women’s shot put in Tokyo Olympic Games, which was the first gold medal of China track and field team in this Olympic Games. After the game, CCTV reporters said in an interview with Gong Lixiao that "Gong Lixiao left me the image of a woman man", and even in the interview, they asked "What are the plans for the girl’s life next?" "What about the boyfriend?" "I think he may not be able to beat you in wrist wrestling", and the interview in just a few minutes caused a heated discussion.

In the interview, the reporter seems to set the female man against the girl, but isn’t the female man also a girl? Is it only the "white, thin and young" wrapped by traditional aesthetics that is the beauty of women? Of course not. The beauty of women is not single, let alone defined by traditional aesthetic values. Gong Lixiao, as a shot putter, may not be thin, but it doesn’t mean that she is not beautiful, that she doesn’t have the right to love beauty, and that she can’t belittle the feminine beauty in her body at will. Gong Lixiao’s self-confidence, persistence and persistent pursuit of dreams shine on her, which is the strength of women and the beauty of a healthy and confident woman.

In an interview in 2015, Gong Lixiao said, "This year is the 15th year for me to practice shot put. After all, we are girls, especially when we go out, we will pay more attention to our image. But when many people see us at ordinary times, they all say’ Look at this big fat man’. Some of them don’t know us and think we are not in good shape. " Although this sentence is slightly bitter, Gong Lixiao said it with a smile. It’s not that they don’t love beauty and don’t want to be the so-called "girls" in the traditional sense. Gong Lixiao once lost 30 Jin, but her performance declined seriously because of the weight loss. In order to keep her grades, she began to gain weight, and she kept her weight only to get better grades.

After this Olympic shot put final, when asked whether she would retire, she said, "I will keep practicing until I can’t, as long as my country needs it." Gong Lixiao, 32, who has participated in four Olympic Games, touched us. We have seen divers with beautiful nails painted on the springboard of Tokyo Water Sports Center, sprinters with red hair flying in the track and field, and women’s volleyball players who were stabbed with pink hair on the court. They are female athletes and girls. They show the world the unique strength and speed of women. They confidently radiate the light and beauty of women.

"What about the boyfriend?" This is not exclusive to Gong Lixiao, but a question that many female athletes will be asked. When Yang Qian was interviewed after winning the championship twice, he was asked many times about choosing a spouse. The three-person women’s basketball team made history and won the bronze medal. Yang Shuyu, born in 2002, could not escape being questioned about the criteria of mate selection. Is the "end point" and focus of girls’ lives marriage? Of course not. Girls’ lives should not only be about love and marriage. Women also have glory and dreams, and also have the right and strength to keep fighting. Their lives should not be held hostage by looks, marriage and family. They belong to themselves, and they also have unique life values, which is the true beauty of women.

We expect the public’s eyes to stop focusing on their private lives and pay more attention to their achievements and strength: Yang Qian not only has nails and hair clips, but also the strength of world champions; Yang Shuyu is not only handsome, but also has super ability; Guo Jingjing is not only a rich daughter-in-law, but also a diving queen. The strength of these women is enough for them to stand side by side with men, and they also shine, which is the light of women and the beauty of women.

Nowadays, the beauty of women is no longer limited to the beauty of appearance under the traditional aesthetic of "Lin Daiyu style", and the strength of women is rising. Women are playing their important roles in all walks of life and becoming an indispensable part of society. Not only female athletes, every girl has the right to love beauty and the freedom to pursue beauty, but the beauty they pursue is diverse and beauty should not be defined by a single standard. Girls should not be confined to traditional aesthetics. The beauty of women can’t be denied because of their appearance. The beauty of women can’t be judged and examined by anyone. The beauty of women can only be defined by themselves.

We long for the beauty of women to be no longer solidified by a single criterion. We hope that more people will accept the diverse beauty of women. We call on the society to give more tolerance and love to women and let girls shine.

Text/Shen Yanqi (Hunan Normal University)