2025 Tmall 618 rules announced： there is only one way to play ＂official reduction＂!

　　Today, the launch time and the latest rules of Tmall 618 were announced, and the registration was officially accepted. Compared with previous years,This year, Tmall 618 is even simpler, with only one official gameplay — — "official reduction"The basic discount is 15% off, and the maximum reduction can reach 50%. The transaction of goods is simpler and the benefits that consumers get are more intuitive.

　　In addition, this year Tmall 618 is ahead of schedule.The first wave of pre-sale will start at 8: 00 pm on May 13th, and the final payment and spot snapping time will be from 8: 00 pm on May 16th to 12: 00 pm on May 26th.

Specifically, the Tmall 618 gameplay has the following changes this year:

1. It’s easier for consumers to buy without doing calculation problems.

　　Active products can be reduced by up to 50% from the official reduction of 15%, and one can also enjoy the reduction discount, which is more direct and affordable. This year, Tmall 618 consumers bought it simply.

　　Not only that, the official reduction can also be used in combination with other single product offers (such as the first N, targeted offers, etc.) and cross-store offers (such as category coupons, etc.).

　　In addition, in order to fully protect consumers’ rights and interests, this year’s 618 set the lowest price verification prevention and control to rise first and then fall, and the price protection time will be from consumer payment to July 5.

2. Two waves promote joint reporting, and it is easier for businesses to sign up for participation.

　　This year, the registration of Tmall 618 is simpler. Not only does it not need to be registered by merchants, but it only needs to be registered by goods. The platform will also intelligently recommend the list of goods to merchants in combination with store data. Merchants can submit in batches with one click, or cancel some goods and submit them again.

　　At the same time, the spot sale of 618 is divided into two bands. The two bands are merged to attract investment, and the first wave of active goods are successfully registered, and the second wave of spot sales is jointly reported at the same price and play method. At the same time, merchants can adjust the registration scheme of the second wave of spot sales within the allowed time.

3. On-line "selling out and buying", the inventory operation of merchants is simpler.

　　This year, Tmall 618, Taobao Tmall, launched a new "sold-out plus purchase" function. Spot explosion orders and high-demand goods can extend the delivery time and help businesses to do inventory operations.

　　For consumers, it doesn’t matter if they don’t grab the trendy goods for the first time. After adding the shopping cart, they can receive the replenishment reminder in time when the merchants replenish the goods; For merchants, the delivery time can be extended by 7 days or 10 days after the sold-out goods and shopping carts reach a certain number.