After 1995, the young man mortgaged the house to start a business and sold 8.5 million Jin of ＂helping farmers＂ rice.

　　Xinhua News Agency, Wuhan, March 21st (Reporter Xiong Jinchao, Feng Guodong) Take your own house as collateral at your own risk; Facing the loss of more than 600,000 yuan caused by breach of contract, take the initiative to take responsibility and honor the promise … … Liao Zaijie, a post-1995 Hubei boy, gave up the job opportunity of being a "white-collar worker" in Wuhan, returned to his hometown and started a business with the e-commerce knowledge he had learned from Wuhan universities, and sold 8.5 million Jin of "online celebrity" rice with his friends, so that the villagers in poor areas got on the fast train to get rich. Recently, his entrepreneurial experience has been widely forwarded on the Internet, and many netizens praised him and his friends as "affectionate and responsible ‘ After 95 ’ " .

　　Return home to start a business and take the initiative to help slow-moving agricultural products find a way out.

　　"At that time, in my hometown, many people didn’t understand e-commerce. I want to bring more folks to do things together. But some people say that we are liars. " Recalling the beginning of the business, Liao Zaijie, born in 1996, said.

　　At the age of 17, Liao Zaijie was admitted to a university in Wuhan. During his school days, he began to explore the entrepreneurial sales software. Because of his quick brain, he quickly made achievements and went home for the New Year with more than 100,000 yuan in his first year of work.

　　When he graduated in 2016, he plunged into the hottest wave of e-commerce entrepreneurship at that time. "I want to go back to the countryside after staying in the city for a long time. After all, my home is in the countryside. Now that the rural areas are developing rapidly, I can make some contributions to my hometown with what I have learned. " Liao Zaijie said.

　　In 2016, Liao Zaijie and several small partners returned to their hometown to start a business. They first turned their attention to the agricultural products of their hometown. "The variety of agricultural products here is very rich. The more difficult the country is, the more authentic the agricultural products are. But because of the scattered distribution, the planting scale is not large, and there is no brand ‘ Blessing ’ Therefore, the sales are not smooth. " Liao Zaijie said.

　　In order to find a stable supply of goods, they rode motorcycles and traveled all over the villages around Tianmen and Jingshan, introducing e-commerce plans and telling how to sell these agricultural products quickly at higher prices through the Internet.

　　However, due to traffic congestion and poor information, they were turned away in several villages. Many villagers don’t understand their "PPT" and don’t trust them. Some even call them "liars".

　　"Empathy, villagers can’t accept it, and it’s normal. Later, after discussion, we decided to show sincerity first and buy goods in the village with cash. At your own risk, you will lose money. " Liao Zaijie said.

　　They started from scratch and encountered financial difficulties. The cash can’t be turned around, so Liao Zaijie and others took their own house and car as collateral to make a loan, and took the money from the loan to purchase in the village.

　　In 2017, the eggs of farmers in Lvlin Town were unsalable, and Liao Zaijie bought 120,000 eggs from the town in cash; The nectarines in Wusan Town couldn’t sell at a good price, and many farmers simply gave up picking. Liao Zaijie bought another 200,000 Jin of nectarines. The sales of chestnuts in Caowuzhen and other places are not good. He bought 800,000 Jin of chestnuts … …

　　After several rounds of "testing water", local unsalable agricultural products were sent to the "fast lane" of e-commerce by Liao Zaijie and entered thousands of households in the city through express delivery. Three actions to help farmers also brought about 3 million yuan of income to local farmers.

　　Create online "direct supply of producing areas" and successfully promote 8.5 million Jin of "agricultural" rice for hometown.

　　"Truly high-quality products should start from the source of goods, reach out to farmers who cultivate products, and let the concept of quality go deep into farmers, so that more and better agricultural products can be acquired to form a positive cycle." Liao Zaijie said.

　　Liao Zaijie found that the main consumer groups of agricultural products and local products mostly come from big cities such as North, Shanghai, Guangzhou and Shenzhen. Behind the popularity of products is the pursuit of quality by consumers. Therefore, he believes that only by grasping the quality can we win the market.

　　"Control quality needs to be slowly compared." Liao Zaijie said. "For example, in order to understand the quality of rice, we went to five or six towns to see rice. Good rice has luster first. The color of new rice is brighter, and the color of old grain is darker. But color is not the only criterion, mainly depends on taste. The temperature difference between day and night in mountainous areas is relatively large, and the rice produced is chewy. "

　　In 2017, Liao Zaijie found in Sanquan Village, Yongxing Town that the rice planted near the spring eye tasted good, so it was tried out online and was loved by consumers. So, he cooperated with the village with springs in Jingshan City to sell this kind of rice. In order to ensure the quality, they only compared four suppliers for rice packaging bags before finalizing them.

　　Rice has become the fist product of Liao Zaijie’s e-commerce sales. Up to now, the sales volume of rice he sold has reached 8.5 million Jin. Today, Liao Zaijie has set up fixed purchasing points in more than 30 poor villages such as Baiquan Village in Caowu Town, jingshan county and Guangwuling Village in Sanyang Town. Some villages also took the initiative to invite Liao Zaijie to check in the fields.

　　With the increase in sales, farmers in some poor villages have increased their income significantly. Liao Zaijie also hired poor villagers to engage in warehouse management and solved the employment problem of 20 local villagers.

　　"Entrepreneurship is to start a career."

　　Orders keep coming from all directions, and troubles follow. In 2017, Liao Zaijie lost 610,000 yuan due to insufficient stocking, which made him fall into the "ice hole" when he was still in the early stage of his business.

　　"That year, dried persimmons sold very well, and I prepared 20,000 orders. I thought I could meet the demand, but when I refreshed the page that night, I found that I added 1000 orders every minute. I felt that I might not be able to supply the goods, so I didn’t sleep well at night. When I woke up the next day, I found that there were 130,000 orders and thought it was over … …” Liao Zaijie recalled.

　　Liao Zaijie was claimed more than 600,000 yuan for his failure to complete the delivery within the agreed time. The loss far exceeds the sales profit.

　　Liao Zaijie said: "At that time, some people said that I was ‘ Shoot yourself in the foot ’ . Some friends said don’t send anything, leave the stall to the e-commerce platform to clean up, and just cancel your account. But I don’t want to do this. Honesty is precious. If your reputation is bad, how can you face farmers in the future? "

　　After this incident, Liao Zaijie’s e-commerce credit value rose instead of falling. He learned his lesson seriously and never made similar mistakes again. In the hearts of the villagers, his credit value is also higher.

　　"The villagers also trust us more. Growers with large output also offered to sell first and then settle accounts, which greatly reduced our financial pressure. " Liao Zaijie said.

　　Liao Zaijie said: "Starting a business is to create a career, and success or failure cannot be judged by how much money you make. For rural e-commerce entrepreneurship, if the quality concept is rooted in the hearts of farmers, whether it is earning or losing, I think it is successful. "