The General Station participated in the media integration award of the 31st China News Awards, and the innovative work ＂Going to the Village to Live and See Poverty Alleviation＂ was supplemented and p
The Central Radio and Television General Station has submitted three representative works and their two-dimensional codes as required in the submitted materials of the work "Walking the Village Live to See Poverty Alleviation", the media integration award of the 31st China News Award. In view of the fact that "Walking the Village Live to See Poverty Alleviation" is a large-scale media report, it has successively entered 101 typical poverty alleviation villages in 23 provinces, autonomous regions and municipalities directly under the Central Government, lasted for 100 days, broadcasted 101 games, traveled more than 30,000 kilometers, and used various methods such as graphics, text, live broadcast, short video, and small games to integrate and spread on TV, radio and new media, and published more than 900 articles of various types. The three representative works previously reported can’t fully reflect the scale and the characteristics of integration and innovation of this media action, so the QR code of the main page of "Going to the Village to Live and See Poverty Alleviation" is specially added. Now the complete participating materials will be publicized.
According to the "China News Award Selection Method", the works to be recommended will be publicized on the public news website for not less than 5 working days, and the supplementary publicity period of the participating materials of "Going to the Village to Watch Poverty Alleviation" is from June 7 to June 15, 2021. Please inform the department personnel of the publicity content in a timely manner. Departments or individuals can put forward written opinions to the Academic Liaison Department of the Innovation and Development Research Center for the problems existing in the publicity works, and will not accept them after the deadline.
Tel: 85057327, 85057328, 85057329, 85057330; E-mail: xsllb@cnr.cn.
Central radio and television main station
Innovation and development research center
June 7, 2021
China News Award Media Convergence Award Recommended Works Table
Description of the duration of "Going to the Village Live to See Poverty Alleviation"
The large-scale media action of "Going to the Village to Watch Poverty Alleviation", the financial channel launched 101 live broadcasts and broadcast 307 news items, with a total broadcast time of 820 minutes; Voice of the Economy and China Communications Radio broadcast audio reports for 427 minutes; CCTV Financial New Media launched 101 live broadcasts with a total duration of 6,091 minutes.
List of creative personnel and editors of "Going to the Village to Watch Poverty Alleviation"
Founder (12 people):
Peng Jianming, Liang Jianzeng, Chen Yongqing, Yang Chunyang, Dong Chunhu, Ke Chengyun, Ha Xuesheng, Zhang Xiaoli, Luo Min, Liu Yang, Feng Yuting and Tao Haijun.
Editor (188 persons):
Wei Xingran, Xin Yong, Xue Qian, Li Qing, Siqin, Tang Hesong, Yang Yi, Ma Chao, lin li, huyuan, Tong Ying, Dai Yuling, Xie Lin, Yang Quanlu, Li Sixuan, Zhang Lin, Chen Weihong, Xie Yingying, Meng Zhandong, Chen Haobing, Meng Xiabing, Yi Yang, Yuan Yi, Su Tong, Zhao Yang. He Jiajing, Ning Kun, Zhang Qinsi, Huang Xiaoli, Tianqi Tang, Zhang Luxin, Xiao Rong, Zhang Ning, Wang Yu, Chen Yuyou, Wang Xueqing, Zhang Tingmin, Yang Yiran, Li Yuan, Liu Xiaofan, Yu Xiaoman, Li Tianlu, Li Yiyang, Xiang Bo, Yang Yinyin, Wu Baichen and Zhang Biaohan. Wang Jiankun, Xu Xinyu, Zhang Zheng, Mao Mingyang, Wei Liming, Bu Ride, Army, Jiang Fuhai, Xing Jie, Ning Tao, Liao Wenzheng, Yao Jia, Liu Jun, Meng Xing, Luo Meng, Wu Junhu, Zhang Zhengyu, Zhao Bo, Yang Zheng, Liu Yongbo, Gao Wenpeng, Chen Mingyu, Liu Weiyong, Zhao Xiaowei, Zhang Junyu. Liu Xuening, Zhang Qiuyuan, Xi Shanshan, Li Yu, Zhao Yuxi, Hu Longchao, Song Ruijuan, Gao Lei, Li Gaopeng, Yi Zeke, Yu Dongtao, Guo Jinqiu, Chen Lun, Lu Qun, Liu Xuerong,Wang Yanlin, Zhang Yu, Yu Qianqian, Liu Yile, Tang Liang, Wang Guan, Zhang Bin, Liu Xiaoguang, Ren Fangzhu, Jiang Yao, Xie Huayu, Yang Bo, Tian Fangyu, Xia Qing, Luo Jiaying, Tang Yingzi, Zhang Ziyi, Wang Zhiliang, Man Hengyu, Cui Shiwei, Zhong Huiwei, Liu Ning, Lei Zhangjun, Duan Lei,.
(200 persons in total)
The specific division of labor between the main creative staff and editors of "Going to the Village Live to See Poverty Alleviation"
Chief planner (7 persons): Peng Jianming, Liang Jianzeng, Chen Yongqing, Yang Chunyang, Dong Chunhu, Ke Chengyun and Ha Xuesheng.
Producer (1 person): Zhang Xiaoli
Chief Directors (18 persons): Luo Min, Feng Yuting, Xin Yong, Liu Yang, Xue Qian, Li Qing, Siqin, Tang Hesong, Yang Jie, Ma Chao, lin li, huyuan, Tong Ying, Tao Haijun, Wei Xingran, Dai Yuling, Xie Lin and Yang Quanlu.
Reporter (34 persons): Li Sixuan, Zhang Lin, Chen Weihong, Xie Yingying, Meng Zhandong, Chen Haobing, Meng Xiabing, Jerry Liau, Yuan Yi, Su Tong, Zhao Yuanyuan, Pei Lei, Wang Xiaolin, Qiao Nan, Sheng Hua, Song Hua, Xia Meizi, Bai Yue, Ma Jialun, Zhang Weijie, Wu Nanxin, Wang Wencong and Zhang Xinyue.
On-site directors (9 persons): Xiao Rong, Zhang Ning, Wang Yu, Chen Yuyu, Wang Xueqing, Zhang Tingmin, Yang Yiran, Li Yuan and Liu Xiaofan.
New media communication (25 people): Yu Xiaoman, Li Tianlu, Li Yiyang, Xiang Bo, Yang Yinyin, Wu Baichen, Zhang Wei Han, Jin Luya, Zhang Yifei, Liu Like, Li Zeping, Wang Xiaoyu, Wang Yihan, Lu Tianxiang, Dai Yuanjun, Ren Mingzhe, Lei Ji, Qu Jida, Xie.
Camera (26 people): Wang Jiankun, Xu Xinyu, Zhang Zheng, Mao Mingyang, Wei Liming, Bu Ride, Lu Jun, Jiang Fuhai, Xing Jie, Ning Tao, Liao Wenzheng, Yao Jia, Liu Jun, Meng Xing, Luo Meng, Wu Junhu, Zhang Zhengyu, Zhao Bo, Yang Zheng, Liu Yongbo, Gao Wenpeng, Chen Mingyu, Liu Yongbo.
Outreach (47 persons): Wang Xiaoya, Zhang Kaihua, Meng Li, Du Yang, Deng Yan, Dong Yingchun, Yan Yichen, Huang Yiwen, Wu Danhua, Xu Lei, Jia Honglu, Su Qi, Jiang Wenbo, Gu Yandong, Li Yi, Liu Xuening, Zhang Qiuyuan, Xi Shanshan, Li Yu, Zhao Zixi and Hu Longchao.
Producers (11 persons): Wang Zhiliang, Man Hengyu, Cui Shiwei, Zhong Huiwei, Liu Ning, Lei Zhangjun, Duan Lei, Hu Fenglong, Li Wensheng, Yu Yun and Jiang Guo.
Program coordinator (1 person): Jie Yu
Packaging (4 persons): Keke, Shi Miao, Zhu Bocheng and Wang Xiangguo.
Live broadcast supervisor (5 persons): Pei Feng, Zhang Han, Lei Zhang, Dong Kexin, Wang Zhe.
Director (8 persons): He Lili, Li Duhui, Qu Peng, Chi Cheng, Liu Wei, Chen Liang, Liu Jin and Xu Yun.
Technology (4 persons): Chen Xin, Xu Yan, Yang Shaotong, Qi Yi.
(200 persons in total)
QR code of the main page of "Going to the village to watch poverty alleviation"
The main page of "Walking the Village Live to See Poverty Alleviation" adopts the guide mode, and the two caravans in the north and south are continuously updated according to the driving route. Every time I go to a village, the reporter produces a variety of new media products, including: live broadcast, I am the anchor of the village, a cloud view of beautiful countryside in China, a reporter’s Vlog in the village, and a small game: getting rid of poverty and running towards a well-off society, and the interaction of the whole people to praise my hometown. This page integrates a variety of new media products, which is convenient for users to participate in the interaction of the village action more intuitively and praise the poverty-stricken villages they support. Through the main page, you can find the following three masterpieces. See "Go to the main page of < Go to the village to watch poverty alleviation > to find Theory of Three Represents as a process guide".
Three representative QR codes
Representative work 1 "The reporter goes to the village Vlog｜ | The old village in the Yellow River beach area has become a fish pond, and the village has increased its income by millions! Braised fish sweet and sour fish … … Miss CCTV takes you to punch in the N ways of eating Yellow River carp! 》
Masterpiece 2, "When the farmer is the anchor, does it miss?" Come on, show it! Rural rap, sonorous Henan opera … … Don’t be too stylish! 》
Masterpiece 3 "[Tianxia Finance] Going to the Village Live to See Poverty Alleviation and Entering Nangou Village, Ansai District, Yan ‘an City, Shaanxi Province"
Representative manuscript of "Going to the Village Live to See Poverty Alleviation"
The reporter went to the village Vlog｜ | The old village in the Yellow River beach area became a fish pond, and the village increased its income by millions! Braised fish sweet and sour fish … … Miss CCTV takes you to punch in the N ways of eating Yellow River carp!
[Video promotion manuscript]
The large-scale financial media action sponsored by the Financial Program Center of the Central Radio and Television General Station # Go to the village to watch poverty alleviation # came to Qian’ an community in Fan County, Henan Province. In the past, there were more than 90,000 people living in the Yellow River floodplain in Fanxian County, and they faced the risk of the Yellow River floodplain every flood season. Nowadays, the residents in the beach area have moved in batches, and the local residents have also changed from competing for land and water to nurturing people. Qianfang village has developed a running water fish farming project, raising hundreds of thousands of fish, with an annual income of 1.5 million yuan. In 2019, the per capita disposable income of rural residents in Fan County exceeded 10,000 yuan. In February this year, the "hat" of poor counties was officially removed. Meng Xia Bing, a CCTV financial reporter, takes you to explore the Yellow River carp breeding grounds and punch in the N ways to eat the Yellow River carp!
[Short video content and caption]
Reporter: This fish looks delicious!
Schreiber: This is koi fish. You can’t eat it.
Reporter: I made a mistake and started again. We also have edible Yellow River carp next to us. Today, I will introduce you to N ways to eat Yellow River carp.
Sound effect: Help!
Reporter: It’s just delicious. Come on, have another piece.
Subtitles:
Explore carp breeding grounds together
Venue: Fish Pond in Qianfang Village, Fan County, Henan Province
Reporter: Our location is less than two kilometers away from the Yellow River. This is a very typical Yellow River beach area. In the past, more than 90,000 people in Fan County lived in such a Yellow River beach area. However, now they have moved to nearby communities one by one, leading a stable life. After they moved upstairs, they still need some industrial support, one of which is the treasure in the water around me, the Yellow River carp. Let’s catch a fish for everyone to have a look at first. Master, please help us catch a fish. Ok.
You can see that this is very exciting! This fish, as you can see, has one characteristic: its scales are golden yellow and its tail is red. We can transport it by this kind of oxygen-filled bag. Such a fish, more than two kilograms of fish can be sent home. At present, its transportation radius is only over 300 kilometers. In the future, by adding dry ice and other technical means, the transportation range of such bags will reach over 1,000 kilometers, and many cities across the country can eat such Yellow River carp.
Subtitles:
Qianfang Village invested 1.5 million yuan to develop running water fish farming project.
This 50-acre fish pond has raised hundreds of thousands of fish and earned 1.5 million yuan a year.
Subtitles:
In addition to aquaculture, Fanxian also cultivates organic fruits and vegetables.
Mushroom cultivation and lotus root cultivation and other industries.
Subtitles:
In 2019, the per capita disposable income of rural residents in Fanxian County exceeded 10,000 yuan.
In February this year, the "hat" of poor counties was officially removed.
When our farmers are anchors, do they miss? Come on, show it!
Rural rap, sonorous Henan opera … … Don’t be too stylish!
[Video promotion manuscript]
"Once saline-alkali waterlogging, now grain and oil are high; It used to be windy and dusty, but now paulownia is towering. " Two villagers from Zhangzhuang Village, Lankao, Henan Province, walked into the caravan studio and became village anchors! Singing new changes in the countryside with rural rap! ?
On July 27 th, the large-scale media-melting action "Go to the village to watch poverty alleviation" brought a caravan with 5G new media mobile cloud production and broadcasting system into Zhangzhuang Village, Lankao, Henan Province! Poke video ↓ Look at the style of the village anchors!
[Short video content and caption]
Subtitles:
Our farmers miss when they are anchors?
Come on! Show!
Simultaneous subtitles:
Female: I used to be waterlogged with salt and alkali.
Men and women: Welcome to CCTV Finance Live Broadcasting to watch the news from the anchor of poverty-stricken farmers.
Name bar:
Zhang Xiangge, a villager in Zhangzhuang, Lankao, Henan Province
Bian Tieshan, a villager from Zhangzhuang, Lankao, Henan
Simultaneous subtitles:
M: Yesterday, I gave it to the village committee, Mengli Zhangzhuang Art Troupe.
Performed a Henan Opera chorus "I like to see the new changes in Lankao"
W: I also saw the great changes in Lankao.
Let’s see who can tell us more about Lankao.
Then I’ll go first
Once waterlogged and saline-alkali, now grain and oil are abundant, once windy and dusty, now paulownia is towering.
M: There’s more.
Efficient and intensive three-dimensional planting for irrigation and fertile fields in water conservancy construction
Large-scale breeding of pigs, fat cows and strong paulownia is famous for processing musical instruments.
Woman: Haha, you make me want to sing a few words.
The villagers rolled up their sleeves and worked hard to get rid of poverty and become rich and well-off
E-baby hi. Yeah, e-baby hi.
Subtitles:
Don’t go! And eggs!
The caravan entered Zhangzhuang Village, Lankao, Henan Province.
Villagers act as village anchors.
Go live to see poverty alleviation and walk into Nangou Village, Ansai, Shaanxi Province.
Title 1:
Ansai, Shaanxi Province: Hundreds of drums resound through Tianshan Village, giving it a new look.
Title 2:
Ansai, Shaanxi: It is more prosperous to plant apples with a waist drum and a purse drum.
Lead: Continue to pay attention to the large-scale media-melting action of "Walking the Village Live to See Poverty Alleviation". Today, our caravan came to Nangou Village, Ansai District, Yan ‘an City, Shaanxi Province, which is also the 101st village we entered. With the unique climatic conditions, the planting area of mountain apples in Nangou Village has reached 3 mu per capita and 10 mu per household. On this basis, Nangou Village has revitalized 22,000 mu of idle land through the introduction of enterprises, and turned the poor mountain village into an eco-agricultural demonstration park integrating recreation and modern agriculture. Let’s connect with the reporter Jerry Liau who is in front, and ask her to tell us something about Nangou Village.
In the same period: Jerry Liau reporter
The drums you are hearing now come from 101 Ansai waist drummers, which also means that we have come to the 101st stop, Nangou Village, Ansai District, Shaanxi Province. The local farmers performed waist drum performances for us, and the powerful drums echoed on the loess high slope, and the stories that happened to them were even more exciting.
In the same period: Jerry Liau reporter
The waist drum performance is magnificent, and the production needs to be carefully crafted. Under the leadership of the old master, after 13 processes of manual waist drum, it finally made a crisp sound, and it is our out-and-out farmers who inherit this ancient craft. Bright folk culture makes the farmers on the yellow land versatile. Going out is a waist drum team, sitting down and becoming craftsmen. These poverty alleviation factories, which can promote the employment of the whole village, are blooming everywhere in the small farmyard. There is no roar of machines here, instead, it is the northern Shaanxi folk song Xintianyou, and the woman’s paper is upstream.
During the same period: Ansai folk paper-cut artists
The master teaches paper-cutting for free. When the order comes around, you can earn money by sitting on the kang. Paper-cutting is valuable, culture is priceless, paper-cutting is valuable and culture is priceless.
In the same period: Jerry Liau reporter
The waist drum boomed, the paper-cut was red, and the red apples were picked, and the days were even more prosperous. These fresh fruits picked this morning will soon be boxed and sent to consumers who adopt apple trees. The unique climatic conditions make the planting scale of mountain apples here reach 3 mu per capita and 10 mu per household. 3,000 mu of apple orchard and 20,000 mu of idle land have been revitalized. Nangou Village has built an eco-agricultural demonstration zone by introducing enterprises. Nowadays, every household is a shareholder and every family can get dividends. The mountainous area becomes a scenic spot, and the mountain becomes a work. Up to now, the per capita income of Nangou Village has exceeded 15,000 yuan.
During the same period: apple growers
When it comes to income, it will bloom, and 3,000 cards will be scored every month. Water and fertilization will be mechanized, and dividends will be indispensable at the end of the year. The mountain orchard has a good scenery, and the children in the city run here. Come to Nangou to recognize trees, and your site is up to you.
In the same period: Jerry Liau reporter
Apples have been sold by the catty in the past, and now they are sold by the individual and the tree. In Nangou Village, the proportion of agricultural industry and rural tourism in villagers’ income reached 61% and 31% respectively. It has realized the deep integration of culture, agriculture and tourism.
On this five-meter scroll, the farmer painter recorded the life changes in his hometown in recent years. Colorful flowers blossomed on the yellow land, and tourists flocked to the small mountain village. The newly-built small building had white walls and tiles, and the sweet fruit was praised by everyone. The changes that took place in Nangou are just a microcosm of Ansai District’s efforts to get rid of poverty. Ansai has helped the masses to achieve industrial poverty alleviation through mountain apples, greenhouse vegetables and special farming. At the same time, it has revitalized five cultural business cards, namely waist drum, paper-cutting, folk songs, peasant paintings and folk art, and realized cultural enrichment. It is estimated that by the end of this year, the per capita disposable income of farmers in the whole region will reach 13,500 yuan.
In the same period: Jerry Liau reporter
The story here is still going on. Let’s send the loudest blessing to the 101 villages that have gone through the live broadcast of poverty alleviation through the 101 Ansai waist drums on the spot!
Enter the main page of "Going to the Village to Watch Poverty Alleviation" to find Theory of Three Represents as a process guide.
First, scan into the main page of "Going to the Village to Watch Poverty Alleviation"
Second, find three representative work process guidelines
Representative work 1 "The reporter goes to the village Vlog｜ | The old village in the Yellow River beach area has become a fish pond, and the village has increased its income by millions! Braised fish sweet and sour fish … … Miss CCTV takes you to punch in the N ways of eating Yellow River carp! 》
1. Click the locate button.
2. Click the Henan option
3. Find Qian ‘an Community in Henan, and click to locate it. Or directly find Qian ‘an Community in Henan on H5 page.
4. Click on the "wooden sign" expansion option, and select "reporter goes to the village Vlog" to watch the masterpiece "reporter goes to the village vlog | the old village in the Yellow River beach area becomes a fish pond, and the whole village has increased its income by millions! Braised fish sweet and sour fish … … Miss CCTV takes you to punch in the N ways of eating Yellow River carp! 》
Masterpiece 2, "When the farmer is the anchor, does it miss?" Come on, show it! Rural rap, sonorous Henan opera … … Don’t be too stylish! 》
1. Click the locate button.
2. Click the Henan option
3. Find Zhangzhuang Village in Henan Province and click to locate it. Or directly find Zhangzhuang village in Henan province in H5 page.
4. Click on the option of’ re expansion, and select "I am the village anchor" to watch the second masterpiece "My farmers are the anchors, but I miss it? Come on, show it! Rural rap, sonorous Henan opera … … Don’t be too stylish! 》
Masterpiece 3 "[Tianxia Finance] Going to the Village Live to See Poverty Alleviation and Entering Nangou Village, Ansai District, Yan ‘an City, Shaanxi Province"
1. Click the locate button.
2. Click Shaanxi option.
3. Find Nangou Village in Shaanxi and click to locate it. Or find Nangou Village in Shaanxi directly in H5 page.
4. Click on the option of "expanding" and select "Live" to watch the masterpiece 3 "[Tianxia Finance] Going to the Village Live to See Poverty Alleviation and Entering Nangou Village, Ansai District, Yan ‘an City, Shaanxi Province"
