Korean version of "Legal High": Japanese drama remake, the audience is not happy.

It is difficult to remake, and it is even more difficult to remake judicial themes. Law, as the embodiment of the will of the ruling class, can well reflect the national conditions of a country. On the other hand, law will change social concepts and human behavior patterns. It is easy to translate a country’s laws, but it is difficult to move a country’s judicial practice patterns. After all, the laws printed on paper need to be operated by people, and the same procedures in different countries may result in completely different results.

Prosecutors in South Korea have great power, and most of the judicature is reflected in the self-realization of state violence. They have long been regarded as the hero of romantic dramas as "Su", or they are just incarnations of anti-corruption and combating social darkness, with "politics" but few "laws", and civil rights are rarely reflected.

In the past two years, prosecutors are no longer the omnipotent role of the hero, and lawyers and judges, the other two major components of the legal profession, have begun to receive much attention. South Korea’s water trial lawyer drama basically relies on remake, and the remake of American TV series "Proud Wife" and "Golden Lawyer" is unsuccessful. In Zuo Zhuan, it is said that "one drum is full of enthusiasm, and then it will fail, and three times it will be exhausted". It is reasonable to say that this type of test is unsuccessful twice. After all, the Korean remake of ethical dramas and criminal investigation themes has been done very well, and the market response is also very good. There is no need to give up on yourself.

But Koreans just want to understand the difficulty of remaking the legal type of Shu Dao. JTBC just created a "miracle of Hanjiang River" on cable TV with "City of the Sky" and then began to beat the drums to exhaustion, and took out a remake of the Korean version of the Japanese drama "Legal High" with the same name, and the ratings returned to the normal state of cable TV.

Korean drama "Legal High" poster

Legal High, a Japanese Fuji TV series starring Sakai Masato and Aragaki Yui and written by Ryota Kosawa, has an unshakable position in the hearts of China audiences. In previous years, every large-scale discussion involving legal issues, many screenshots of this TV series will be taken as the main argument, which is used more frequently than the screenshots of the TV series "The Queen’s Classroom" starring Amami Yuki.

Because the Japanese version starring in the audience has a good relationship and the TV series has a high popularity, it has become an insurmountable mountain in the hearts of China audiences. For the audience in China, both Japanese and Korean versions are imported, so they don’t need to experience the "localization" problem personally, just follow their own preferences and feelings. As long as the Korean version can’t surpass the original, it is unlikely to win the nostalgic audience in China. If the remake is not good, it will be miserable.

Douban score of the play

There is no need to say anything about what kind of story Legal High tells, but in order to point out the shortcomings of Korean dramas, we still have to say a few words. The Japanese version of the hero Gumeimen Kensuke (played by Sakai Masato) is a wonderful work of lawyers. He has been tempted on the edge of unconscionable for a long time. He is extravagant and lustful, but he can’t get it. On the whole, he is a comedy character. At the same time, he has a very powerful mouth, speaks like a cannon ball, and is as sharp as The Lancet. No matter what kind of opponents he faces, the audience also finds that this role is not unprincipled. De Mariko, played by Aragaki Yui, is described as "the heroine of the morning play". She is naive, kind and persistent, and is always played by the leading actor, which is the contrast of the leading actor.

Korean dramas basically maintain the comic character setting and comic exaggerated acting of Japanese dramas. The difference is that the overall temperament of the Japanese drama version is comic, especially the omnipotent Hattori uncle, whose existence is simply reminding the audience that this story can be set as semi-overhead.

However, the exaggeration of Korean dramas is not the whole, and only exists on the surface of the hero. In order to better "localize", the Korean version has added too many social problems in South Korea, such as power harassment, sexual harassment, gender equality, the gap between the rich and the poor, and so on. Xu Enxiu, the actress of Xu Zairen, starred in the famous Korean morning drama "My Golden Life" No.2, and in this drama, it is also a typical Korean "morning drama heroine" setting: Cinderella with a strong life. After the whole atmosphere was dismembered by these stereotyped elements of Korean dramas, Gao Tailin, the hero played by Jin Goo, was left to go crazy alone.

Jin Goo Shi Gao Tai Lin

Although every case in Legal High is social and reflects relatively profound social problems, its style is like comedy. Comedy is difficult to shoot, and the key lies in the kind of proper limit, where one point goes too far and one point doesn’t reach the designated position. The Japanese version is a fierce medicine that goes too far and stormed the audience. If this medicine is strengthened, it is basically equivalent to madness.

In order not to let the hero who is crazy alone be lonely, the Korean version diluted the crazy suicide methods in three ways. One is to drag the plot very slowly. The Korean version has a single episode of one hour, JTBC Golden Land File has two episodes every week, and the premiere week lasts for two hours, but the content is only equivalent to 37 minutes of the Japanese version.

The second method is to add suspense plots that do not exist in the original, and at the same time smash the suspense carefully set by the original. The former is, for example, the assassination of the hero by an unknown third party, while the latter is, for example, the appearance of the No.2 universal helper around the hero in advance, which makes the heroine find that one of the important roles in encouraging public opinion in the stage of collecting evidence is the intentional arrangement of the hero, which becomes boring.

The third is to add the usual tragic elements in Korean dramas. When the heroine was a child, she had an intersection with the defendant. She was considerate of her father’s pain and didn’t let him know the pain caused by her departure … What about a good comedy?

Xu enxiu decorated Xu zairen

The Korean version of Legal High is directed by Jin Zhengxian and Jin Shanghao, who directed Mrs. Cop 2, and written by Park Sung-jin, who once wrote Major Crimes. Compared with comedies full of banter and satire, it is better at suspense and real social problems. If we give up the comedy style of the Japanese version and adapt it into a pure Korean realistic suspense lawyer drama, we must give up the comic performance method and variety sound effects. Comedy is the most difficult, and comedy that adds drama to oneself is a disaster. The Korean remake of Legal High is such a disaster.

It’s hard to get into high school and college? The admission rate of senior high school entrance examination in Shenzhen is less than 50%.

  Shenzhen, China Broadcasting Network, July 28 (Reporter Liu Yuchen) According to the report of China Voice "News Horizon" of the Central Radio and Television General Station, recently, with the announcement of the marking results of the senior high school entrance examination scores in Shenzhen, many citizens expressed anxiety about the phenomenon that the admission rate of public ordinary high schools in Shenzhen has fallen again. According to local media reports, 85,000 people in Shenzhen participated in the senior high school entrance examination this year; But at the same time, the city’s public ordinary high schools only provide more than 35,000 degrees. That is to say, at least on paper, only two out of every five junior high school students who come to Shenzhen for exams can go to public ordinary high schools. For a time, the question of "it is difficult to get into college in Shenzhen" has resurfaced.

  As the frontier of reform and opening-up, Shenzhen’s great economic development has attracted worldwide attention. At the same time, however, the relatively weak basic resources such as education have also attracted repeated attention. Is Shenzhen’s educational resources in debt as much as public opinion fears? Where is the crux of the problem?

  There are 85,000 candidates, less than 40,000 public advanced degrees. The huge digital gap stings the hearts of Shenzhen senior high school entrance examination candidates and parents, and also worries Chen Jinhua, a representative of Shenzhen Municipal People’s Congress. As early as this year, during the two sessions in Shenzhen, at least 23 representatives of Shenzhen Municipal People’s Congress, including Cui Xuehong and Chen Jinhua, jointly submitted "Suggestions on Accelerating the Construction of High School Degree" and "Suggestions on Accelerating the Land Use Planning of High School and Increasing High School Degree", collectively calling on the government to increase the supply of high school degree. According to public information, there are currently 120 legal high school sites in Shenzhen, but Chen Jinhua said that according to the reply of Shenzhen Education Bureau, many sites planned during the Twelfth Five-Year Plan period have not yet been implemented.

  Chen Jinhua: We know that there are 120 high school land in Shenzhen, but there is no way to implement 16 land. It can only be built in half, and half of it has not been completed yet. The Education Bureau said that there is nothing to do and it cannot be done. What we learned is that nothing has been completed during the Twelfth Five-Year Plan period.

  Reporter: That is to say, the planned land has not been implemented during the Twelfth Five-Year Plan period? Now we are all in the 13th Five-Year Plan.

  Chen Jinhua: Yes, the decline is over. In fact, the crux of these problems does not lie in the Education Bureau. First, the land planned at that time was also misappropriated. In addition, there are already buildings on the ground, and it is very difficult to remove them.

  High land price, complicated ownership, time-consuming demolition and difficult land preparation … … This is a difficult problem that will be encountered in the process of urban renewal. Regarding the objective difficulties, Chen Jinhua said that it is understandable, but it is not completely acceptable. Because in her view, leaving the limited land space and work force to what career is not only a test of ability, but also a test of determination. "Our minimum construction standard is 50 mu of land. Now, 5,000 mu of 500 mu of university land can be solved in Shenzhen. We asked the district governments to reserve industrial land, saying that they would dismantle it and reserve it, but 50 mu of high school land told me that there was no way to land. I think this is a problem of determination!"

  In addition to thinking that the implementation of the planned land is not satisfactory, Chen Jinhua also said that in recent years, Shenzhen has increased the introduction of talents, lowered the threshold for settlement, and brought talent competitiveness to urban development. At the same time, it did not adjust the supporting planning in a timely and forward-looking manner, which also made the educational resources that were not well-off even more stretched.

  The data shows that the number of applicants for the senior high school entrance examination in Shenzhen increased by more than 10,000 in 2019 compared with the number of applicants in 2018, but the supply of public high school degrees was basically the same as last year. Therefore, there are not a few parents who share the same views with Chen Jinhua. In the education section of many local forums in Shenzhen, there are many messages behind the post "It is difficult for Shenzhen to get into high school and get into college".

  According to the reporter’s statistics, there are currently 52 public ordinary high schools and 30 private ordinary high schools in Shenzhen. However, not all parents have the ability to "pay" for the supplement of private high school resources. The reporter inquired about the enrollment information of most private ordinary high schools, among which the lowest tuition fee is 10,800 yuan per semester and the highest is 100,000 yuan per semester, while attending ordinary public high schools only costs more than 1,000 yuan in tuition and fees. Not only that, but it is not uncommon for private high schools to increase tuition fees during their studies because of the market-regulated prices. During the winter vacation, Ms. Chen, who lives in Guangming District, received a price increase notice from the private Pugao where her son was studying, which rose directly from 12,000 yuan to more than 16,000 yuan.

  For vocational education, students and parents are more reluctant to "buy it". According to the plan, the ratio of high school education to ordinary high school and vocational education should be 1:1. In a written response from Shenzhen Education Bureau, the reporter saw that the number of candidates eligible to participate in the marking admission in Shenzhen this year was 78,300, while the number of students enrolled in all admission methods, including public ordinary high schools, private ordinary high schools and secondary vocational schools, was 78,400, with a ratio of general education to vocational education of about 6:4, which met the planning requirements, and theoretically, every child could have a desk. However, Chen Jinhua also said: "When this issue was raised, many government departments told me to learn from Germany and increase vocational education. But now the question is whether you can’t find a job with a vocational high school or you have to take the college entrance examination. "

  Regarding the feedback from parents and NPC deputies, Shenzhen Education Bureau admitted recently that the number of ordinary public high school degrees is really insufficient. It is planned that by 2022, 18 public high schools will be newly rebuilt and expanded, and 34,100 public high school degrees will be added, which will ensure that the total supply of high school degrees in Shenzhen is basically balanced with the demand of qualified candidates. In addition, Shenzhen has started the compilation of the Special Plan for the Layout of Senior High Schools in Shenzhen, and completed the preliminary investigation work. It is expected to be completed before the end of this year. The Special Plan will further expand resources on the existing basis, try its best to increase the number and scale of senior high schools at the planning level, and rationally distribute them in space.

Investigation on the chaos of children’s cosmetics sales: adult cosmetics are sold to children

  ● In the buyer’s show of a store, many netizens showed photos of children wearing lipstick and eye shadow. Some of the main characters in the photos looked like preschool children of four or five years old. The child’s tender face was too rosy because of blush, his eyes were swollen because of pink eye shadow, and his mouth was painted with big red lipstick.

  ● Search for "children’s makeup" and "children’s cosmetics" shows that some cosmetics sold to children and used by children are actually adult cosmetics, which are "fake" children’s cosmetics. In the vicinity of some schools, students can buy eye shadow with sequins, lipstick and other products in the canteen for only a dozen yuan, and these products are not marked with children’s cosmetics.

  ● According to the provisions of the Law on the Protection of Minors and the Regulations on the Supervision and Administration of Children’s Cosmetics, children’s cosmetics must be marked with "precautions" and "special signs", otherwise they may not be sold. It is illegal for a merchant to sell non-children’s cosmetics to children. Obviously, it is impossible to indicate the "children’s cosmetics mark".

  ● In the sales process, it is necessary to strengthen the review of the sales and operation qualifications of e-commerce platforms and retailers. Those who use children’s toys to sell children’s cosmetics without cosmetics business qualifications should be considered as "beyond the business scope" and punished; If ordinary cosmetics are passed off as children’s cosmetics, they will be punished in accordance with the provisions of the Consumer Protection Law.

  □ Our trainee reporter Ding Yi

  □ Our reporter Wen Lijuan

  "How to sell children’s eye shadow in the toy store? Cosmetics have become something that children can buy and use at will ‘ Toys ’ ?” This is the doubt of Li Qing (pseudonym), a resident of Chaoyang District, Beijing, during the Spring Festival this year.

  According to a recent investigation by the reporter, many children are using children’s cosmetics, but some children’s cosmetics are sold in toy stores, and even appear in the canteen around the school. Some of the cosmetics claimed to be used for children do not have children’s cosmetics signs, and they are not written and reminded. Minors need to use them under the supervision of adults.

  In fact, in order to regulate the production and operation of children’s cosmetics, National Medical Products Administration organized and issued the Regulations on the Supervision and Administration of Children’s Cosmetics. The reporter of Rule of Law Daily conducted an investigation.

  Toy shops sell children’s cosmetics.

  No children’s cosmetics logo

  Li Qing brought some cosmetics such as facial mask, lipstick, eye shadow and liquid foundation for her own use when she returned to her hometown for the Spring Festival this year. As a result, her 11-year-old sister saw it and clamored for "makeup" every day. After careful inquiry, I learned that some girls in my sister’s class in the fifth grade of primary school had biochemical makeup, at least took good-looking art photos, and some even brought pale pink lip balm to school.

  "Sister envy classmates ‘ Exquisite ’ I must teach her how to make light makeup. " Li Qing said.

  Considering her younger sister’s age is too small and her skin is delicate, Li Qing is worried that her stealing her own cosmetics will cause skin allergy, so she decides to take the initiative to buy children’s cosmetics for her younger sister to use. However, when Li Qing entered "children’s cosmetics", "children’s eye shadow" and "children’s lipstick" in the search box of the shopping platform, he found that many children’s cosmetics sellers were toy stores.

  After hesitation, Li Qing still placed an order for her sister to buy some children’s cosmetics with good quality, but after receiving the goods, she found that some sequined eye shadows didn’t bear the logo of children’s cosmetics.

  Zong Jing (pseudonym), a citizen of Jinan, Shandong Province, also bought some children’s cosmetics for her little daughter who went to kindergarten in the toy store on the shopping platform.

  Zong Jing told reporters that her daughter especially likes to apply makeup such as eye shadow and lipstick to her face.

  The little girl can’t speak fluently. When asked by a reporter why she likes makeup, she smiled and nodded timidly and said, "Yes, makeup can make me happy."

  Zong Jing admits that she doesn’t know the ingredients of the children’s cosmetics she bought, but she only sees that the shops claim that it is a cosmetic that children can use. "But these shops don’t specialize in children’s cosmetics."

  After opening the shopping link of children’s cosmetics given by Zong Jing, the reporter found that this is a toy franchise store, and the name of the link is marked "Toys for little girls aged 3 to 6".

  The reporter’s investigation found that on the e-commerce platform, there are indeed many children’s cosmetics sets with high sales volume sold in toy stores, such as "XX Baby High-end Toys", with the toy type of "playing house" and the trade name of "XX Children’s Cosmetic Toy Set".

  In the buyer’s show of a store, many netizens showed photos of children wearing lipstick and eye shadow. Some of the main characters in the photos looked like preschool children of four or five years old. The child’s tender face was too rosy because of blush, and his eyes looked swollen because of pink eye shadow. His mouth was painted with big red lipstick.

  The cosmetics sold in this shop did not remind children to use them under adult supervision. In the comment area, some netizens asked "Is there a small golden shield (a sign of children’s cosmetics)", and some buyers replied "No". More buyers answered "What is a small golden shield", and some buyers said that there was a little side effect after using it, "The child is a little itchy after wearing eye shadow or blush".

  According to the Regulations on the Supervision and Administration of Children’s Cosmetics, which came into effect on January 1, 2022, children’s cosmetics refer to cosmetics that are suitable for children under the age of 12 (including 12 years old) and have the functions of cleaning, moisturizing, refreshing and sun protection. Labeling words such as "applicable to the whole population and the whole family" or using trademarks, patterns, homophones, letters, Chinese Pinyin, numbers, symbols, packaging forms, etc. to imply that the product users include children’s products, it shall be managed according to children’s cosmetics.

  At the same time, China encourages cosmetics operators to display children’s cosmetics in different areas and publicize children’s cosmetics signs in the sales areas. For children’s cosmetics operators in the e-commerce platform and those who operate children’s cosmetics through self-built websites and other online services, information such as cosmetics labels consistent with cosmetics registration or filing materials should be fully, truly and accurately disclosed, and children’s cosmetics signs should be continuously publicized in a prominent position on the product display page.

  The children’s cosmetics logo "Xiaojindun" was issued by National Medical Products Administration. Since May 1, 2022, children’s cosmetics applying for registration or filing must be marked with the children’s cosmetics logo.

  In other words, "Little Golden Shield" is a distinctive sign that children’s cosmetics are different from adult cosmetics, disinfection products, toys and other easily confused products. Non-children’s cosmetics may not be marked with this sign.

  According to Yao Jinju, a professor at the School of Law of Beijing Foreign Studies University and director of the Research Center for Chinese and Foreign Education Law, whether selling children’s cosmetics in physical stores or on e-commerce platforms, the "Little Golden Shield" logo must be marked and publicized, and selling children’s cosmetics that are not marked and publicized on the packaging display surface/page is suspected of violating the law.

  Adult cosmetics are sold to children

  It is easy to buy around the school.

  During the investigation, the reporter found that the results of searching for "children’s makeup" and "children’s cosmetics" showed that some cosmetics sold to children and used by children were actually adult cosmetics, which were "fake" children’s cosmetics.

  For example, a store on a certain platform sells a "Children’s Day Cosmetic Set", which includes products such as cream, liquid foundation, blush, loose makeup powder, lipstick, 30-color eye shadow tray, eyeliner and mascara. The product is known as "one set!" Multi-scene application. After authoritative testing, you can buy with peace of mind. Plant makeup, my mother is more at ease. "

  The reporter asked the seller: "Is this children’s cosmetics?" The customer service replied: "The main products are ‘ cream, liquid foundation, blush, makeup remover, face cream, lipstick and loose makeup powder; Xiaojindun ’ Logo, others have not been applied for yet. The products are safe and gentle, so you can buy them with confidence. "

  Because no eye shadow, eyeliner, mascara and other products were mentioned, the reporter confirmed to the customer service whether these products belonged to children’s cosmetics, and the customer service said, "No ‘ Xiaojindun ’ Sign ",but" children can use it, which is quite gentle and easy to use, and the customer feedback is good. "

  A chain big-name online skin care and beauty shop sells a "children’s stage makeup performance makeup kit, eye shadow blush powder cake integrated non-toxic makeup". The reporter asked the customer service: "Does this belong to children’s cosmetics?" The customer service replied, "It’s not children’s cosmetics, no ‘ Xiaojindun ’ Sign. " The reporter asked whether the children’s dance class performance program can be used. Customer service said: "It can be used, the makeup will not be light, and the effect is very good."

  The reporter saw that more than 200 people bought this cosmetic in a week, and more than 900 people bought it. There are more than 290 comments in the comment area, most of which are favorable comments: "I bought it for children to perform, and everything is complete." "I have a full set of makeup tools, including eye shadow, foundation, blush, loose powder, makeup brush and powder puff." "My girl likes it very much."

  The reporter also visited a number of large supermarkets and skin care cosmetics shops in Chaoyang District and Xicheng District of Beijing, and found that most businesses did not distinguish between children’s makeup and adult makeup.

  In an adult makeup chain, the reporter said that he would buy children’s makeup for his cousin in elementary school. The clerk said that there is no special children’s makeup, but "it can help to match a box". The reporter asked if there were any side effects, and the clerk said, "Choose something mild that can be used for sensitive skin. Many children buy our makeup for performances, and it makes no difference."

  The reporter bought a color eye shadow named "sequined eye makeup for children’s performance" in a convenience store, and repeatedly asked the merchant whether the product was specially used for children’s makeup. The other party said "yes". After the reporter paid, he unpacked the goods and found that the goods did not belong to children’s cosmetics, and even the production license number was not written. The business scope of the manufacturer did not include children’s cosmetics.

  The reporter also found that there are also businesses selling cosmetics near primary and secondary schools in some areas, and businesses sell adult cosmetics to children.

  In a canteen near a primary school in Shandong province, students can buy eye shadow with sequins for only a dozen yuan, lipstick and other products for dozens of yuan. These products are not marked with children’s cosmetics, and the merchant said that the sales volume is quite good. "Light lipstick sells well, and there is lip balm with color, which will not be discovered by the teacher in class."

  On a short video platform, a blogger conducted a "cosmetic evaluation of stationery store at the entrance of primary school". At the entrance of a primary school, the blogger bought Floral Liquid Foundation, Makeup Pencil, Cosmetic Household Bucket (Eyebrow Pencil, Eyeshadow, Blush, etc.). After trying Floral Liquid Foundation, she sighed, "God, it’s so silky, even acne marks can be covered, and this is only 19.9 yuan."

  Can you sell lipstick and eye shadow that are not children’s cosmetics around the school?

  In Yao Jinju’s view, businesses are not allowed to sell non-children cosmetics to children. According to the Law on the Protection of Minors and the Regulations on the Supervision and Administration of Children’s Cosmetics, children’s cosmetics need to be marked with "precautions" and "special signs", otherwise they may not be sold. It is illegal for a merchant to sell non-children cosmetics to children, and it is obviously impossible to indicate the "children’s cosmetics mark".

  Zhang Bufeng, a professor at the Law School of Minzu University of China, believes that if such products are children’s toys, that is, products such as "lipstick toys" and "blush toys" produced according to toy standards are not managed as cosmetics, the relevant departments should test the relevant element content of toy materials according to the relevant provisions of the Product Quality Law and relevant standards. At the same time, it should be found out whether the operator has the qualification to deal in cosmetics. If he has not obtained the qualification to sell cosmetics, he is engaged in business activities in violation of regulations.

  "Operators shall, in accordance with the provisions of the Law on the Protection of Minors, mark the precautions in a prominent position for toys that may endanger the physical and mental health of minors. If they are not marked, they shall not be sold. Those who sell in violation of regulations infringe upon the legitimate rights and interests of minors and cause personal, property or other damage shall bear corresponding responsibilities according to law. " Zhang Bufeng said.

  Regulatory provisions should be fully implemented.

  Set up a safe area around the school.

  In view of the chaos of children’s cosmetics sales, the interviewed experts gave suggestions on governance.

  "Children include kindergarten children and primary school students. Merchants will use children’s unique psychology to integrate popular cartoons, online games, fashionable toys and other elements into cosmetics packaging, which will arouse children’s curiosity about cosmetics and children’s groups will also influence each other. " Yao Jinju said that the supervision of children’s cosmetics sales should be strengthened.

  "China’s supervision of children’s cosmetics is very strict, and the" Regulations on the Supervision and Management of Children’s Cosmetics "has been specially issued, with a view to supervising the whole process of children’s cosmetics from production to sales to ensure the safety of children’s use of cosmetics." Zhang Bufeng said.

  Zhang Bufeng explained that in the production process, we must strictly control the formula design and use of raw materials of children’s cosmetics in accordance with the Guidelines for the Declaration and Evaluation of Children’s Cosmetics and the Quality Management Standards for Cosmetic Production, so as to meet the scientific and necessary production requirements. In the packaging process, urge the responsible person to strictly implement the legal requirements such as "Little Golden Shield", "Attention" or "Warning" in China’s Regulations on the Supervision and Administration of Children’s Cosmetics, and not to label words such as "food grade" and "edible" or food-related patterns.

  Zhang Bufeng believes that in the sales process, it is necessary to strengthen the review of e-commerce platforms and the sales and operation qualifications of retailers. Those who use children’s toy packaging to sell children’s cosmetics without cosmetics business qualifications should be considered as "beyond the business scope" and punished; If ordinary cosmetics are passed off as children’s cosmetics, they will be punished in accordance with the provisions of the Consumer Protection Law. We should also advocate that sellers have business qualifications, and actively fulfill the legal responsibility of establishing and implementing the inspection and record system of incoming goods and displaying children’s cosmetics in different regions as stipulated in the Regulations on the Supervision and Administration of Children’s Cosmetics.

  "In the supervision link, the department responsible for drug supervision and management should list cosmetics operators with concentrated sales behavior as key supervision targets in accordance with the principle of risk management, combined with local conditions and according to the sales situation of different businesses, and increase the frequency of supervision and inspection to ensure the safety of children’s cosmetics." Zhang Bufeng said.

  The interviewed experts believe that the "Regulations on the Supervision and Administration of Children’s Cosmetics" should be fully implemented at present, and the relevant competent departments need to strengthen supervision and inspection and supervise the frequency of sampling inspection, and timely investigate and deal with the illegal sales of children’s cosmetics; Smooth complaint channels, protect consumers’ rights and interests, and attach great importance to the complaints and reports that occur during the process of parents buying and children using children’s cosmetics, and dispose of them in time.

  In Yao Jinju’s view, in view of the phenomenon of selling non-children cosmetics around schools, businesses should be given the obligation to pay attention or warn them according to law. At the same time, from the perspective of market supervision, we can rely on the "student safety regional system" to carry out supervision.

  For example, the Regulations on the Safety Management of Kindergartens in Beijing Primary and Secondary Schools (Trial) stipulates that within 200 meters around the school, relevant departments should focus on rectifying the environmental order around the school according to their duties, and strengthen the supervision of business service places and business service activities around the school, as well as the public security situation and traffic order.

  "In addition to strengthening supervision, citizens should also be encouraged to report illegal sales of non-children cosmetics or children’s cosmetics with unqualified quality around schools." Yao Jinju said.

  What should parents pay attention to when choosing cosmetics for their children?

  Zhang Bufeng believes that we should not blindly buy products marked with "food grade" and "edible", which are explicitly prohibited in the Regulations on the Supervision and Administration of Children’s Cosmetics. If consumers can’t identify whether cosmetics are children’s cosmetics, they should take the initiative to ask the operators, and can check the product registration or filing information through the "Cosmetics Supervision" App. Do not use beauty toys as children’s cosmetics.

  Zhang Bufeng reminded that it is necessary to choose suitable cosmetics for children of different ages. According to the Classification Rules and Catalogue of Cosmetics issued by National Medical Products Administration, cosmetic efficacy claims used by infants aged 0-3 years do not include "make-up" categories such as beauty modification and makeup removal. To this end, parents should not buy "make-up" for infants under 3 years old. It is illegal to claim that the cosmetics label can be used by infants under 3 years old.

  Yao Jinju said that "Xiaojindun" is not a product quality certification mark, and the label "Xiaojindun" on the cosmetics package only shows that this product belongs to children’s cosmetics, and its purpose is to "improve the recognition of children’s cosmetics and protect consumers’ right to know", which does not mean that the quality and safety of this product are certified. Therefore, in addition to paying attention to the "golden shield", parents should carefully check the business license of the operator, the national compulsory product certification certificate and other documents when purchasing, and choose a formal merchant with complete licenses to conduct transactions. At the same time, as consumers, we should pay attention to business information, product reputation, evidence retention and other matters.

In February, the consumption of new energy vehicles picked up quickly, and the momentum of "going out to sea" was strong

  Xinhua News Agency, Beijing, March 11 th: Consumption is picking up quickly, and the momentum of "going out to sea" is booming — — Observation on the development of new energy automobile industry in February

  Xinhua news agency reporter

  Production and sales increased by 48.8% and 55.9% year-on-year, 30% and 28.7% quarter-on-quarter, and exports increased by 79.5% year-on-year & hellip; … According to the data released by China Automobile Industry Association on the 10th, the production and sales of new energy vehicles in China maintained a steady growth trend in February, and the export also showed a strong momentum, which continued to be a bright spot in the development of the automobile industry.

  According to Chen Shihua, Deputy Secretary General of China Automobile Industry Association, the production and sales of new energy vehicles in China reached 552,000 and 525,000 respectively in February, with a market share of 26.6%. From January to February this year, the production and sales of new energy vehicles in China reached 977,000 and 933,000, up by 18.1% and 20.8% respectively, with a market share of 25.7%.

  On the weekend, Zhou Lei, a citizen of Hefei, was experiencing the Weilai ET5 model in Weilai Center of China Resources Vientiane City in Shushan District, Hefei. "Compared with fuel vehicles, new energy vehicles are generally smarter and have lower use costs." He said that different brands of new energy vehicles are being compared recently, and the experience is not bad.

  In a new energy automobile production enterprise in Hefei Economic and Technological Development Zone, workers work on the whole vehicle production line. Xinhua News Agency (photo by Xie Chen)

  In February, the new energy vehicle market picked up steadily. Among them, BYD’s sales of new energy vehicles reached 193,655, a year-on-year increase of 112.6%; Weilai Automobile delivered 12,157 new cars, a year-on-year increase of 98.3%; LI delivered 16,620 new cars, a year-on-year increase of 97.5%; The sales volume of GAC Ai ‘an reached 30,086 vehicles, up 252.9% year-on-year.

  "We are optimistic about the annual sales growth." Li Bin, founder of Weilai Automobile, said that Weilai’s overall sales have made remarkable progress. Recently, its market share of high-end pure electricity with a price of over 300,000 yuan has been continuously improved. By the end of February, the sales volume of ET5 in Jiangsu, Zhejiang and Shanghai had surpassed that of the same-file hot-selling joint venture vehicle for 10 consecutive weeks.

  The sustained growth of the new energy vehicle market has benefited from the continuous efforts of policies supporting and encouraging the development of the new energy vehicle industry and automobile consumption in many parts of the country since the beginning of this year, and escorting enterprises to innovate and develop and open up markets.

  Guangdong Province proposes that qualified cities can introduce policies to support new energy vehicles going to the countryside and organize the activities of "benefiting the people" for new energy vehicles going to the countryside; Shanghai continues to implement subsidies for replacement of new energy vehicles and continues to be exempt from vehicle purchase tax; Anhui Province indicated that it will speed up the popularization and application of new energy vehicles in the public domain, promote the construction of charging infrastructure and enrich the automobile financial service … …

  The picture shows the assembly line of Guangzhou Automobile Aian New Energy Automobile Co., Ltd. in Panyu District, Guangzhou. Xinhua News Agency reporter Deng Hua photo

  Chen Shihua believes that at present, China’s new energy vehicles have gradually entered a period of comprehensive market expansion. Continued efforts of policies will help the industry to overcome the influence of multiple factors, maintain a steady development momentum and consolidate its dominant position.

  Automobile export is becoming an important engine to promote the rapid development of automobile industry. In February, China’s automobile exports continued a good trend, including 87,000 new energy vehicles, up 79.5% year-on-year. BYD exported 17,000 vehicles, a year-on-year increase of 12 times.

  Yin Tongyue, chairman of Chery Automobile Co., Ltd., said that China’s automobile industry is experiencing a key transformation from "big to strong": on the one hand, it must do a deep job in "internal strength" such as quality and safety, technological innovation and system construction, and constantly lay a solid industrial foundation; On the other hand, it is necessary to accelerate the development of digitalization and globalization, participate in global competition at a higher level, and constantly climb to the high end of the industrial value chain.

  Technological innovation is the core driving force for China to move from "automobile power" to "automobile power". New energy automobile enterprises constantly improve their brand and product competitiveness through technological innovation, and consumers’ recognition will be higher and higher.

  "Our production and sales volume went from the 1 ST to the 1 millionth, which took 13 years; From 1 million to 2 million vehicles, it only took one year; It took only half a year from 2 million to 3 million. " The relevant person in charge of BYD Group said that the rapid development of BYD’s new energy vehicles benefited from the company’s emphasis on independent innovation and mastery of core technologies.

  "The Ministry of Industry and Information Technology will work with relevant departments to study and clarify the continuation policies such as tax reduction and exemption for new energy vehicles as soon as possible, and revise and release ‘ Double integral ’ Management measures to further increase the promotion and application of new energy vehicles. " Xin Guobin, vice minister of the Ministry of Industry and Information Technology, said recently that China’s new energy automobile industry will continue to maintain a good development trend this year. (Reporter Wu Huijun, Gao Kang, Wu Tao, Sun Fei)

How to deal with "gutter oil" in Hang Cheng? The municipal environmental group gives a new answer.

Waste cooking oil generally refers to all kinds of inferior oils existing in life, such as recycled cooking oil and repeatedly used fried oil. The biggest source of waste oil is the grease trap in the sewer of large hotels in the city. Long-term consumption may cause cancer, which is extremely harmful to the human body. How to further optimize the standardized collection and resource utilization of waste oil, and support the "collection and disposal" of waste oil market in Hangzhou? In 2022, exploring the standardized management mode of "waste oil" collection, transportation and disposal was included in one of the ten new things that benefited people’s livelihood in the Municipal Environment Group. In a blink of an eye, a year has passed. What progress or effect has this matter made?

Annual collection and transportation of "gutter oil" is 529.5 tons. 

Municipal Environment Group explores standardized management mode of collection, transportation and disposal.

A few days ago, the Municipal Environment Group published a "report card". By the end of 2022, a total of 1,048 locations have been touched, 96 collection and transportation agreements have been signed, 605 vehicles with 529.5 tons of waste oil have been collected and transported, and 49 oil extraction operations have been carried out, with a total oil extraction rate of 31.94%. At present, all three existing waste oil collection and transportation vehicles of the Group have achieved full production operations.

"Perishable garbage such as gutter oil is both resource and pollution." Meng Bo, deputy manager of the Resource Division of the Municipal Environment Group, said, "The oil content is high, so the recycling value is high. However, if it is not discharged according to the standard, it will cause pollution to the environment, or it will be recycled and processed by unscrupulous merchants and then flow into the market, which will cause harm to society. "

According to reports, since 2019, the Resource Utilization Division of the Municipal Environment Group has focused on the preliminary investigation of the collection, transportation and disposal of trench oil in Hangzhou. In October, 2020, the Municipal Environmental Group was included in the list of qualified waste oil collection and transportation units in Hangzhou. Then, it is to carry out the work of arranging the waste oil production units in Hangzhou. "Mopai work is mainly divided into two steps, one is for schools, institutions and complexes with perfect kitchen management, and the other is to start from shops along the street." Meng Bo said.

With the expansion of standardized management mode, by the end of 2022, the amount of waste oil collected will increase from the initial 22 tons per month to about 185 tons per month now.

It is worth mentioning that, for the daily waste oil collection and operation industry, the collection and transportation line of the Municipal Environment Group realizes the special transportation by special personnel and the whole process supervision.

"Up to now, the Resource Division has recruited 5 full-time collection and transportation personnel, and each collection and transportation vehicle of waste oil is equipped with GPS on-board monitoring, etc. to monitor and standardize operations in real time. Not only that, at present, real-time data collection and real-time monitoring of the flow direction of collection, transportation and disposal are realized from the source to the end. " Meng Bo told reporters.

According to reports, after the waste cooking oil is transported to the waste oil processing line of the Municipal Environment Group, it will be processed by a series of processes such as solid-liquid separation, oil purification, water removal and impurity removal to form the final product "crude oil", which can be finally produced into biodiesel, biogas, chemical oil and other products.

Strive to complete the collection and use of "waste oil" in Hang Cheng as soon as possible. 

Call on more enterprises and units to do standardized disposal.

"The waste oil treatment and processing line of Tianziling Kitchen Project can handle 45 tons of waste oil every day. However, at present, the waste oil collected and transported by the contracted units is only about 7 tons, and there is still a big gap between the disposal volume and the actual collection volume." Meng Bo said frankly.

To this end, the Resource Division will continue to carry out in-depth research and expansion of perishable garbage sections. Taking "strengthening the main business, doing excellent sideline business and expanding new business" as the criterion, we will do a good job in supporting construction, optimize sales strategy, deepen employment mode and improve vehicle management, and strive to achieve full-load disposal as soon as possible.

However, with the deepening of the investigation, we will find that the "waste oil" market and the "portals" for collection, transportation and disposal are also various. Without a sensitive sense of smell, it is impossible to find a suitable entry point.

"For example, some small catering shops along the street often gather together and share a grease trap, which makes it more difficult to expand, especially some shops lack legal awareness. In the process of communication, we will also do a good job in publicizing laws and regulations, and at the same time explain the positive value of waste oil recycling to them." Meng Bo said.

In order to ensure the "safety on the tip of the tongue" and eliminate the hidden dangers of food safety, the Municipal Environment Group also called on everyone to do a good job of "CD-ROM action" in their daily lives. In addition, they should bravely say "no" to the illegal acts of waste oil discharge, collection, transportation and disposal. At the same time, it is also hoped that the units or enterprises that produce waste oil can handle it safely and standardly.

Homogeneity of the same line and standard makes products more abundant

Expand the scope, strengthen supervision, and help foreign trade enterprises connect with domestic market standards.
Homogeneity of the same line and standard makes products more abundant

Promoting the implementation of the project of "same line, same standard and homogeneity" can not only help foreign trade enterprises solve the problem of standard convergence in entering the domestic market, but also help to promote the unification of domestic and foreign product standards and better meet the demand of consumption upgrading in the domestic market.

Through the "three links" public information service platform, some foreign trade enterprises successfully entered the domestic market. Next, the scope of application of the "three links" will be extended to the fields of general consumer goods and industrial products, further boosting foreign trade enterprises to realize "walking on two legs" in the domestic and international markets.

Sweet-scented osmanthus chicken and organic tea … In the food area of Shenzhen Suibao Department Store, people are crowded. In recent years, many foreign trade enterprises actively explore the domestic market and recommend products that originally focused on the international market to domestic consumers.

"Promoting the implementation of the’ three links’ project will not only help foreign trade enterprises solve the problem of standard convergence in entering the domestic market, but also help to promote the standardization of domestic and foreign products in the long run and better meet the consumption upgrading needs of the domestic market." Yang Guoliang, deputy director of the Foreign Trade Department of the Ministry of Commerce, said.

The Central Committee of the Communist Party of China’s Proposal on Formulating the Fourteenth Five-year Plan for National Economic and Social Development and the Long-term Target for 2035 calls for promoting the homogeneity of the same line and standard. What is the homogeneity of the same line and standard? What is the current progress of the "Three Tong" work? The reporter conducted an interview.

Provide opportunities for enterprises to open up markets and build brands.

In 2017, Shenzhen Suibao Department Store newly established the "Three Tong" food area. Up to now, the special area has covered many categories such as quick-frozen pastry, frozen aquatic products and meat, leisure snacks, seasonings, drinks and so on. "These products were originally for export only, but now they can be bought at home, which is convenient to buy and safe to eat." Ms. Wang, a citizen of Shenzhen, is full of praise for the "Three Tong" food.

The so-called "three products" means that enterprises produce products that can be exported and sold at home in the same production line according to the same standards and quality requirements. Specifically, "on the same line" means that the products exported and sold domestically are in the same production chain and produced according to the same production system; "Same standard" means that the product standard is mainly based on the standard of the importing country (region). If the specific indicators of the product standard appear to be higher or stricter than the export in China, it shall be implemented according to China’s domestic standards; "Homogeneity" means that the products exported and sold domestically achieve the same quality level.

For consumers, it is undoubtedly good news to fully implement the "three similarities". This means that more high-quality products will enter the domestic market and domestic consumers will have more choices.

For domestic foreign trade enterprises, the implementation of the "Three Links" project provides enterprises with an opportunity to open up markets and build brands. "The full implementation of the’ three links’ project will help enhance consumers’ trust in production enterprises. Once a good trust relationship is established, producers and operators will form a good closed loop of supply and consumption with consumers. " Lin Xueliang, general manager of Guangdong Haoyang Frozen Food Co., Ltd. said.

Hunan Guoxiu Food is the beneficiary of the "Three Tong" project. With its excellent taste, the canned fruits and vegetables of Guoxiu Food successfully entered the European and American markets. However, influenced by the concept of consumption, the products of enterprises have been tepid in the domestic market. "Thanks to the’ Three Tong’ project, we have opened up the market." Yang Guoxiu, chairman of the company, said that since becoming the first batch of "three-in-one" enterprises in 2016, Guoxiu has gradually opened up the domestic market, starting from scratch, and the annual sales volume of the domestic market has gradually increased to about 50,000 tons in the past two years.

Then, how can foreign trade enterprises join the "Three Tong" project? How to prove that your products meet the requirements of "three similarities"?

According to the relevant person in charge of the General Administration of Market Supervision, enterprises can declare to the society that their products meet the requirements of "three-in-one" through self-declaration or entrusting a third-party agency to conduct quality evaluation in accordance with the requirements of Announcement No.39 of the General Administration of Market Supervision.

At the same time, CNCA launched the "Three Tong" public information service platform in 2016. Consumers can log in directly and inquire about the information of "Three Tong" products and enterprises, as well as the information of physical stores and online sales channels of related products.

The "three links" public information service platform has settled in more than 3,000 enterprises.

Since 2016, the "Three Tong" project has been implemented for more than four years. Some interviewed enterprises said that the "Three Tong" project still lacks flexibility in marketing and channel construction, and the brand awareness of "Three Tong" is still not high enough.

Lin Xueliang said frankly that the sales channels of "Three Tong" products are relatively limited, and many domestic consumers are still unfamiliar with "Three Tong" products. "At the same time, there are still a large number of export enterprises that have failed to join the’ Three Tong’ project."

In order to help export enterprises tide over the difficulties better, the General Administration of Market Supervision issued an announcement in September 2020, which will open a fast track for the approval of domestic production and sales of export enterprises and actively support export enterprises to carry out the work of "three links".

On the one hand, the announcement stipulates that the General Administration of Market Supervision will no longer make administrative provisions on the technical requirements and evaluation methods of the "Three Tong". By lowering the threshold and strengthening post-event supervision, more enterprises can join the "Three Tong" project.

On the other hand, the announcement proposes to hand over the "three-in-one" public information service platform built by CNCA to relevant social organizations. The "three links" promotion alliance is responsible for the operation and maintenance of the platform, further enhancing the flexibility of the platform and improving the ability to expand business cooperation.

"Of course, the General Administration of Market Supervision will also strengthen the supervision of the platform, guide social organizations to continuously improve the information disclosure of’ three-in-one’ enterprises and products, and effectively build a platform reputation maintenance system to ensure the openness, transparency and fairness of platform information." Bo Yumin, deputy director of the Certification and Supervision Department of the General Administration of Market Supervision, said.

Up to now, the "Three Tong" public information service platform has settled in more than 3,000 food enterprises, with representative enterprises including Lee Kum Kee (Guangzhou) Food Co., Ltd., Qingdao Fusheng Co., Ltd. and Beijing Zhengda Egg Industry Co., Ltd..

"In addition to meeting the people’s growing needs for a better life and improving the quality of supply, the’ Three Tong’ project has also become an important means to build a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other." Danfu Liu, director of the Certification and Supervision Department of the General Administration of Market Supervision, said.

The scope of application will be extended to general consumer goods and industrial products.

"According to the announcement, the scope of application of’ Three Tong’ will be extended to the fields of general consumer goods and industrial products." Bo Yumin said.

According to reports, all export enterprises of consumer goods and general industrial products can show to the society that their products meet the requirements of "Three Tong" through self-declaration, or by entrusting a third-party agency for certification, and provide information to the "Three Tong" public information service platform on a voluntary basis.

In Shandong Ningjin Bolt Elevator Co., Ltd., the work of "three links" is in full swing. In the enterprise’s modern elevator manufacturing base of 200,000 square meters, domestic and export products are produced in the same production line, ensuring the same quality of products supplied to the domestic and international markets.

Li Fanggang, deputy director of Ningjin County Market Supervision Bureau, said: "In the next step, we should highlight the guidance and supervision functions, guide the application scope of’ Three Tong’ to the fields of general consumer goods and industrial products, and do a good job in the quality and safety supervision of’ Three Tong’ products while boosting economic development."

According to the relevant person in charge of the General Administration of Market Supervision, in the next step, the General Administration of Market Supervision will continue to carry out the "Three Tong" publicity and promotion activities, actively support foreign trade enterprises exploring the domestic market to create and promote brands, encourage relevant platforms to help enterprises carry out publicity and promotion activities, and promote the "Three Tong" products to enter supermarkets, e-commerce, communities, restaurants, campuses and canteens. (Reporter Li Xinping)

Grasping "Five in One" and "Four Comprehensiveness" Based on Ideological System

  According to the political judgment and orientation of the CPC Central Committee, "five in one" is the overall layout and "four comprehensive" is the strategic layout. Generally speaking, there is no essential difference between the overall layout and the strategic layout, because they are developed in the same dimension, so they can be expounded together, such as the overall strategic layout. Because the strategic height must be based on the overall situation, otherwise it will be promoted to strategy. Similarly, as long as it is an overall plan or measure, it must have strategic characteristics or be turned into a strategic plan. In that case, why should we separate two layouts? Just to distinguish words? Obviously not, there must be a deeper ideological connotation and logical relationship.

  The basic relationship between the overall layout of "five in one" and the strategic layout of "four comprehensive"

  China’s modernization road and construction goal and the Communist Party of China (CPC)’s self-construction and improvement of ruling ability are basically reflected in the overall layout of "five in one" and the strategic layout of "four comprehensive". And because both of them have rich connotations and extend to each other, which determines the intersection in some fields and contents. It is for this reason that we need to clarify the relationship between the two and clarify their respective boundaries. This is very important for better understanding the strategic deployment of the CPC Central Committee and the ruling ideology of the Supreme Leader General Secretary in theory, and it is equally important for the whole party and even the whole society to implement the major decision-making arrangements of the CPC Central Committee more consciously.

  From the analysis, there is a fundamental or objective consistency between them, that is, to let the people enjoy a better life in economy, politics, culture, society and environment. On this premise, there are also some differences between the two, which determines the necessity and importance of distinguishing the overall layout from the strategic layout.

  First of all, there are differences in the time, background and way of the two formulations. "Five in One" was put forward in the report of the 18th National Congress of the Communist Party of China. "The overall basis for building Socialism with Chinese characteristics is the primary stage of socialism, and the overall layout is five in one. The overall task is to realize socialist modernization and the great rejuvenation of the Chinese nation". Therefore, it is required that "comprehensive, coordinated and sustainable development must be more consciously regarded as the basic requirement for thoroughly implementing Scientific Outlook on Development, and the five-in-one overall layout of economic construction, political construction, cultural construction, social construction and ecological civilization construction should be fully implemented, so as to promote the coordination of all aspects of modernization, production relations and productivity, superstructure and economic base, and constantly explore the road of civilized development with production development, affluent life and good ecology". From this rigorous and comprehensive statement, we can see that the "five in one" is a political behavior that the party’s ideas are turned into the will of the country based on the country’s modernization process and goal.

  The "Four Comprehensiveness" was put forward twice by the Supreme Leader General Secretary in the process of grassroots investigation at the end of 2014. Once, when he went to Fujian for investigation, he put forward that "coordinating and promoting the building of a well-off society in an all-round way, comprehensively deepening reforms, and comprehensively promoting the process of governing the country according to law" contained "three comprehensiveness". After that, he went to Jiangsu for investigation, and especially emphasized the extreme importance of strictly administering the party in an all-round way, and put it together with the construction of a well-off society, deepening reform and governing the country according to law, so he had the enrichment and development from "three comprehensive" to "four comprehensive". It is this rich development that has enhanced the height, width and strength of the strategic layout. Because, China’s political system or political design, the most fundamental feature is the leadership of the party. As the saying goes, "the party is the leader of everything in the study of the party, government, military and civilian affairs, east, west, north and south". Since the party leads everything, its mission responsibility is irreplaceable, its ruling ability must be unparalleled, it is not strict with the party, and it is "comprehensive and strict". It is absolutely impossible to reach such a level of ability.

  If we probe into the formation process of "Four Comprehensiveness" more deeply, it will better help us to understand the formation, development and deepening of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era. The 18th National Congress proposed "building a well-off society in an all-round way", the Third Plenary Session of the 18th Central Committee proposed "comprehensively deepening reform", the Fourth Plenary Session of the 18th Central Committee proposed "comprehensively promoting the rule of law", and the summary meeting of the party’s mass line education practice activities proposed "comprehensively promoting the strict administration of the party". From this, we can see that the ideological system originates from practice and has an endogenous and rigorous logical relationship. It is by no means a slap in the face and a point of view. More importantly, we can also understand the ideological course of the top leaders of the party and the country.

  Secondly, the "two layouts" are developed in different dimensions. "Five in One" is the key aspect of China’s modernization, or the level of economic construction, political construction, cultural construction, social construction and ecological civilization. In other words, the construction level in all aspects is the development level of China’s modernization. It can also be said that only by realizing the "five in one" can we dare to say that Socialism with Chinese characteristics’s construction is on the right and broad road.

  "Four Comprehensiveness" is the overall judgment and planning made by the top leaders of the Party and the country from a strategic perspective based on the current international and domestic political ecology and development status, focusing on the historical mission shouldered by the ruling party, and combining the main contradictions and problems faced. In a sense, it is standing at the intersection of history and times, looking for the general plan of governing the party and the country, and exploring the direction and breakthrough of the country and society. Therefore, as long as we make efforts in several aspects and achieve results, the development goals we have set can be achieved. What needs to be particularly emphasized here is that the "four comprehensiveness" is more personalized than the "five in one", with more vivid efforts and more obvious results.

  Thirdly, the formation mode and process of "two layouts" are different. The overall layout is gradually formed and enriched by the Party in the process of promoting modernization, based on practical and ideological achievements, thus reflecting the process and height of the Party’s self-improvement. Including the "trinity" (economic construction, political construction and cultural construction) proposed in the report of the 16th National Congress, the "four-in-one" (economic construction, political construction, cultural construction and social construction) proposed in the report of the 17th National Congress, and the "five-in-one" (economic construction, political construction, cultural construction, social construction and ecological civilization construction) proposed in the 18th National Congress. Three party congresses have achieved three leaps.

  The strategic layout has also gone through a process of gradual enrichment and development, which contains the ruling thoughts and ideas of the top leaders of the party and the country, and follows the law of exploration in practice, exploration in practice, or practice to theory and theory guiding practice, so it can achieve more results. This also enables us to further understand that the supreme leader’s thought of governing the country is rooted in practice, so it is more targeted and instructive.

  The overall layout of "five in one" and the strategic layout of "four comprehensiveness" are both important categories of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era.

  Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is the latest and important achievement of the third China of Marxism, which guides China’s road to great power, supports the "community of human destiny" under construction and inspires the development direction of human civilization. It is grand and systematic, which determines that the connotation is very rich and the ideological and theoretical significance is particularly significant.

  Further analysis along this line of thought shows that Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era guides the Communist Party of China (CPC) to complete a new historical mission. So far, the Communist Party of China (CPC) has undertaken and is undertaking three historical missions, namely, "stand up, get rich and become strong" as clearly stated in the report of the 19th National Congress. The first two missions have been completed or basically completed, or the basic structure and main body construction have been completed. The latter is based on the first two, but it needs a bigger and more difficult breakthrough. Because it involves many fundamental propositions of the times that must be answered.

  As the supreme leader of the party and the country, the supreme leader undertakes the historical mission of leading the whole party and the people of the whole country to pursue the century-old dream and realize the great rejuvenation of the Chinese nation. At the same time, as the leader of a big country and the highest decision-maker of the world’s second largest economy, he inevitably has to focus on and answer the question of where the world is going. What distinguishes a big country from a small country lies in its international responsibility or the responsibility of leading the world. In this sense, his ideological theory must coordinate the international and domestic situations.

  We should answer the direction and path choice of human development in thought and theory. Where the world goes is not a natural or inevitable thing. It must be worked hard and won, and the key point is the choice of big countries and their leaders. The classic Marxist writers have long given an answer to what road mankind will take, that is, "Socialism will destroy capitalism and eventually realize communism." This ultimate goal has not changed so far, but the way and path to achieve it must change. Because, at that time, because the proletariat had not yet seized power, or after some countries seized power, the proletarian movement was generally in a weak position, and the political state of the whole world, various factors decided to take the road of violent revolution. This choice was in line with the world political ecology and its requirements at that time, but it had historical limitations. When history comes to the present, China has participated in the formulation of world rules. Since it is an important participant in the formulation of rules, the will can be realized in the game process, and there is no need to resort to violent means. Therefore, standing at the height of the times, General Secretary of the Supreme Leader clearly put forward "jumping out of the Cold War mentality and zero-sum game", emphasizing that "the Chinese dream and the American dream are interlinked", especially establishing the common mission of "building a community of human destiny" and proposing and actively promoting the construction of the Belt and Road. All these are different from "institutional confrontation to the death".It belongs to a new path of civilized development.

  We should answer China’s current development path theoretically. It is a proposition of the times and a historical proposition that what shortcomings should be made up for the party’s governance or system construction in order to achieve the set goals faster and better. One of the measures to make up for the shortcomings is reform. Our reform has been clearly defined as "neither taking the old road of closed and rigid, nor taking the evil road of changing the flag." At the same time, it is also emphasized that "the great social change in contemporary China is not a master that simply continues our history and culture, a template that simply applies the ideas of classic Marxist writers, a reprint of socialist practice in other countries, or a replica of foreign modernization." This brings a major problem, how to theoretically answer what kind of road we are taking, which determines the system construction and renewal. There is no doubt that we are taking a pioneering road that has never been seen before. Lu Xun said: "There is no road on the ground. If there are more people walking, it will become a road." A truly pioneering road, as a pioneer, must theoretically explain the external performance and essential connotation of its own road, especially the endogenous logic and scientific laws. Only in this way can it provide new choices for countries and nations in the world who want to accelerate their development and maintain their independence. To answer this question well, we must learn from or include the overall layout of "five in one" and the strategic layout of "four comprehensive".

  Only by deeply understanding and grasping the essential connotation of the theoretical system of the supreme leader’s thoughts on governing the country can we better promote and implement the "five in one" overall layout and the "four comprehensive" strategic layout.

  Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era was born to meet the needs of the times, concentrating the wisdom of the whole Party. It is a grand ideological and theoretical system, including the overall layout of "five in one" and the strategic layout of "four comprehensive", but not limited to this. To be more accurate, both of them occupy an important position in the whole ideological and theoretical system, and they are indispensable, but not all of them. There are still many important ideas in them. Therefore, we need to master the whole ideological and theoretical system from a higher position, and only in this way can we dare to deepen the overall layout of the "five in one" and the "four comprehensive" strategic layout.

  On the one hand, the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era was formed and developed at the height of the construction of Marxist political parties and the development direction of human civilization. Wang Huning put forward "four profound understandings" in his speech at the symposium on the publication of the second volume of The Supreme Leader’s Talks on Governing the Country, including "grasping the background of the emergence of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, grasping this important thought profoundly has made great original contributions to the development of Marxism, providing an action guide for realizing the great rejuvenation of the Chinese nation, and pointing out the direction for promoting the construction of a community of human destiny and opening up a better development prospect for mankind".

  On the other hand, the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era was born out of the Communist Party of China (CPC)’s historical mission, and it was also built and deepened to fulfill the mission. Therefore, not only can we not understand a speech or a certain ideological point of view in isolation, but we can also not understand the "five in one" and "four comprehensive" in isolation. We must comprehensively and systematically understand and grasp the ideological connotation and logical relationship between them, otherwise we may generalize and even split.

  This involves methodology. Generally speaking, the reason why a generation of leaders undertake the historical mission undertaken by a political party is because they are guided by systematic thought and theory with strict logic and rich endogeneity. Mao Zedong and Deng Xiaoping can undertake the historical mission of "standing up" and "getting rich" because they have formed a scientific ideological and theoretical system, which contains three major elements: political outlook, ideological line and ruling strategy. The party has a political line and leaders have a political view. Mao Zedong’s political view is class struggle, that is, people’s liberation is achieved through class struggle, the ideological line is seeking truth from facts, and the ruling strategy is to grasp revolution to promote production and lead production with revolution. Deng Xiaoping’s political view is peaceful development, that is, according to the development of the times, he jumped out of "taking class struggle as the key link", his ideological line is emancipating the mind, and his ruling strategy is to focus on economic construction and reform and opening up, that is, to stimulate productivity through reform and introduce productivity through opening up.

  The historical mission undertaken by the supreme leader is to "strengthen", that is, to realize the great rejuvenation of the Chinese nation. What is national rejuvenation? That is, to surpass ourselves and go to the forefront of human civilization to play a leading role, which requires the ability to provide "public goods" to the world. The supreme leader is leading our party to improve this ability, and has provided such products to the world, for example, proposing to build a "community of human destiny"; Advocate "to discuss, build and share ‘ Belt and Road ’ The principle of construction is guided by the Silk Road spirit of peaceful cooperation, openness and tolerance, mutual learning and mutual benefit, and the goal of cooperation is to build a community of destiny and interests "; Established the development concept of "innovation, coordination, green, openness and sharing", and so on.

  In short, only by comprehensively and profoundly understanding and grasping the thoughts of the Supreme Leader on governing the country, especially the essential connotation and basic characteristics of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, can we better clarify the basic relationship between the various elements or categories, and then effectively promote the "five in one" overall layout and the "four comprehensive" strategic layout.

  (Author Gong Fangbin is a special researcher at the Beijing Supreme Leader New Era Socialism with Chinese characteristics Thought Research Center)

  [References]

  ① Supreme Leader: "Decisive victory to build a well-off society in an all-round way and win the great victory of Socialism with Chinese characteristics in the new era — — Report in The 19th National Congress of the Communist Party of China, Xinhuanet, October 27, 2017.

Formation conditions of heavy rain

  The formation process of rainstorm is quite complicated. Generally speaking, the main physical conditions for rainstorm are sufficient and continuous water vapor, strong and lasting upward movement of airflow and instability of atmospheric structure.

  The water vapor source of heavy rain in China comes from the southerly South China Sea and the Bay of Bengal, and from the western Pacific Ocean. In addition, rivers and lakes are also one of the water vapor sources. How does a large amount of water vapor rise to the sky and become cold and condense into raindrops? There are three situations that can make water vapor rise.

 

  Sunlight causes water vapor to rise into clouds and cause rain.Under the strong solar radiation, the water surface is heated and evaporated, turning into invisible water vapor and entering the lower atmosphere. The lower atmosphere also rapidly increased thermal expansion and became lighter, and the hot and light air full of water vapor soared into the blue sky like "taking an elevator".

  Water vapor rises on the front to form clouds and cause rain.Cold air forms an invisible "inclined staircase", which makes water vapor slide up into the upper atmosphere. Cold and warm air masses meet to form a front. Warm and light air rich in water vapor will slide or be lifted above cold and dry air, causing water vapor to rise and form thick clouds.

  Water vapor is lifted into clouds on windward slopes to cause rain.If the warm and humid airflow moving horizontally from the water vapor-rich area is blocked by mountains, hills or plateaus, it will be forced to "climb" up the hillside and enter a higher place, thus forming clouds and causing rain on the windward slope.

(Editor: Liu Jia)

Exclusive analysis | Should the audience buy the movie "selling miserably" marketing?


Special feature of 1905 film network Recently, the film Transparent Heroes, which was originally scheduled to be released nationwide on June 30th, was announced to be withdrawn. During the previous publicity period, the film released a number of publicity videos of director Zhang Disha "bowing to the fans" and "doing his best to publicize" in the cinema, bringing the marketing method of "selling badly" which is common in the film market back to the public’s field of vision again.



"Today’s Film Review" invited Weng Yang, an associate professor at the School of Management of Beijing Film Academy, to talk together. Is "selling badly" really a good way of film marketing?



Selling miserable marketing for "changing fate"Misselling, as a marketing method, appeared in the film market and originated from movies.A hundred birds fly at the phoenix.



A Hundred Birds Facing the Phoenix is a literary genre film released in 2013. The film sincerely shows the persistence and true feelings of suona artists in the impetuous generation. It can be said to be an excellent Chinese film in terms of production and plot itself.


However, due to its strong market share in Captain America: Civil War, a movie released in the same period, the box office and film arrangement rate of "Hundred Birds at the Phoenix" are "extremely bleak". Under such pressure, Fang Li, one of the producers of "Hundred Birds in the Phoenix", "stunned" in his live broadcast room, pleading with the audience to go to the cinema to support "Hundred Birds in the Phoenix" and to promote "Hundred Birds in the Phoenix" on social media platforms.



After the live broadcast, the screening rate of "A Hundred Birds Facing the Phoenix" rose from the initial 1% to 4.5%, and finally gained 86.75 million box office. This kneeling, not only saved "A Hundred Birds in the Phoenix" in from the mire, but also opened the "road of selling miserably" in film marketing.



In 2017, the film "Flash Girl" was released. Faced with the same low film scheduling rate, the film released seven propagandists kneeling on the ground and holding the material map of the apology letter, which was intended to explain that "it is not the fault of the film that no one watched it, but that our publicity was not done well." Similar miserable marketing also appeared in the promotional video of "Out of the Earth" released last year. In the video, the director of the film walked into various movie theaters and told the few audiences in the audience his difficult feelings.


From these endless marketing, we can actually see the cooperation of the whole team for this marketing method very directly.What is the internal purpose of this tried-and-true marketing?What is the purpose of the tried and tested marketing?Selling badly first is for the sake of "arranging films."



The film side releases these materials that can reflect the difficulty of production and the care of the heart. The purpose of the first layer is to let cinemas, projection companies and cinema companies see them, and to stimulate their sympathy and allocate more ostentation and extravagance to the films in the market.


The second reason for selling badly is to "seek attention."In addition to letting the film company see it, the film also wants the audience to pay attention to the hardships of film production, so that the sympathy of fans and friends is rampant, and they are willing to go into the cinema to pay for their sympathy. Whether it is "Flash Girl" or released in recent years.Five teenagers who saved the waterWarriors of FutureIn fact, in selling miserable marketing, they all have the same purpose.


What are you selling miserably in the endless stream of marketing?Since the appearance of miserable marketing, its own marketing routine can be said to have been upgraded round after round, but for the past miserable marketing methods in the film market, they can be roughly divided into two types.


The first kind of selling is miserable, and it is not easy to sell the main creative team.



Take last year’s summer movie "War of Tomorrow" as an example. Louis Koo played the leading role and was the chief producer, and Louis Koo was also the main material during the publicity period. However, after the creative team found that the audience paid more attention to the topic of "selling miserably", the whole publicity direction changed from the original positive dissemination of China science fiction to Louis Koo as a "lone ranger" in China’s sci-fi pursuit of dreams, which really earned a wave of bitter tears for Chinese sci-fi fans.


The second kind of selling is miserable, selling the feelings of the film itself.



Whether it’s Journey to the West, Demon, New king of comedy, or Jia Zhangke’s return to the cinema, the filmmakers invariably chose a slogan: "We owe someone a movie ticket".



There is no denying that Stephen Chow’s films have influenced a generation or even generations, but most people have finished watching Stephen Chow’s works through CDs or in video halls; And Jia Zhangke’s film works, fans and friends used to watch mostly through streaming media platform.


Therefore, the film side seized the subtle emotion between the audience and the film, and through "selling feelings", let the fans and friends willingly walk into the theater and pay for their youth and feelings.


What makes miserable marketing "enduring" in film promotion?


Weng Yang, an associate professor at the School of Management of Beijing Film Academy, said: "Misselling marketing is essentially an expression of emotional marketing. It looks forward to grasping the sympathy or feelings of audience friends and making them willing to walk into the cinema and support the film."


Although selling miserable marketing and emotional marketing are similar in core, selling miserable marketing is not the only way of emotional marketing.


For the film market, the real core of emotional marketing is not to create emotional points that consumers do not have, but to stimulate and awaken many hidden emotions in the audience’s hearts through the film content itself, and to trigger spontaneous publicity and watching by the audience.



In recent years, film works have not only paid attention to "love the country" and "family friendship", but also paid more attention to the "hidden money" emotion in the audience’s mind. For example, the movie "She Disappeared" released not long ago actually takes emotional marketing to a new level. This movie not only pays attention to the changes of contemporary young people’s views on marriage and love, but also focuses on the energy point of "girls help girls" and explodes it in an appropriate way, which naturally gains box office and audience reputation.


It can be seen that selling badly naturally has its effects, but it should not be the mainstream way of film market promotion strategy.


Only by truly paying attention to the emotions of the audience, and making a delicate connection with the audience through the film works, and narrowing the distance with the audience, can it be a kind of good marketing with "moderation, skill and morality".


We also expect that in the future film market, there will be more marketing methods that are more suitable for the audience, so that the film and the audience can get closer and the film can take root in the hearts of the audience.


Dong Yuhui Responds to Controversy: Opposing Rice Circle Culture | What is Rice Circle Culture?

In the early morning of today (December 13th), Dong Yuhui sent a long article in response to the "small composition" incident that recently attracted a lot of attention. He said that some of these "small compositions" selected by the East to hold provincial-level special sessions were written directly by themselves, such as Xi ‘an Field and Inner Mongolia Field; There are also their own ideas and suggestions for Xiaobian. They recorded and went back to create, and then the two sides discussed and revised them later, which was finally formed; There are also small editors who write according to their own ideas. If they feel satisfied, they will not change or change less.

Dong Yuhui said that the idea of "small composition" in Jilin field is different from his own at the beginning, but it is very good, so it has basically not changed. Dong Yuhui said that the copy he recorded would be taken seriously.

Dong Yuhui also stressed that he opposed the rice circle culture and stigmatized anyone in the name of "rice circle".

Further reading: So what is the rice circle culture?

Rice circle culture refers to the culture of fan circle, which originated from Korean entertainment circle and refers to a group of fanatical fans who gather together for their favorite stars, groups or programs to form small groups. These fans not only support their favorite stars, but also communicate, share and organize activities with each other, forming a unique rice circle culture.

The main features of rice circle culture include:

Highly organized: Rice circles are usually led by some organizers, who will organize various activities, vote, support and so on to support their favorite stars.

High loyalty: fans of rice circle have high enthusiasm and loyalty to their favorite stars, groups or programs, and they even spend a lot of time and money to support their favorite stars.

Highly interactive: Fans of Fanquan often interact with each other, such as commenting, praising and forwarding each other on social media to express their support and love for their favorite stars.

Highly personalized: fans of rice circles usually express their love for their favorite stars in their own unique ways, such as wearing clothes with star patterns and wearing peripheral products of stars.

Highly entertaining: Fans of rice circles often take idolize as an entertainment activity, such as attending star concerts and meeting stars.

In a word, rice circle culture is a unique culture full of enthusiasm, organization, loyalty, interaction and personalization, and it has become an important cultural phenomenon of modern young people.

The following is the full text:

Dong Yuhui responded to the controversy: there are some self-written and small-scale copywriting against rice circle culture.

Dong Yuhui responded to the controversy: there are some self-written and small-scale copywriting against rice circle culture.

Dong Yuhui responded to the controversy: there are some self-written and small-scale copywriting against rice circle culture.

Dong Yuhui responded to the controversy: there are some self-written and small-scale copywriting against rice circle culture.

Integrated from: Dong Yuhui Tik Tok