Do you want to buy a medium-sized SUV?
Less than 200 thousand, with electromagnetic induction suspension and transparent chassis.
Before the rise of domestic cars, this kind of welfare was forgotten, but now, domestic cars are more powerful than you can imagine.
Recently, Starway, a medium-sized SUV owned by Starway brand, went on the market in Eta Ursae Majoris, and six models were launched at a price of 152,800-202,800 yuan.
This car is based on Starway M3X Mars Architecture 2.0, which is another medium-sized SUV of Starway brand after Starway Lingyun.
So, is this car worth considering?
Brand-new design language, worth as much as luxury cars?
From the first impression, Xingtu brand has two distinct characteristics.
First, the names are nice. Zhuifeng, Lanyue, Lingyun and Eta Ursae Majoris are all poetic.
Second, the face value is first-class, giving people a feeling of being bright at the moment.
And Star Way Eta Ursae Majoris is somewhat both.
Starway Eta Ursae Majoris has adopted a brand-new design language of "Aesthetics of Light". The middle net is divided into upper and lower layers. The black decorative plate at the top is integrated with the headlights full of sci-fi feeling, and the bottom is the currently popular borderless middle net, which integrates fashion, technology and atmosphere.
In terms of face value, Starway Eta Ursae Majoris can still get it.
Spacious space, how comfortable is Eta Ursae Majoris?
In China automobile market, space is the core competitiveness of a car.
For China consumers who like ostentation and extravagance, even if they don’t need it, cars with large space are comfortable to look at.
As a time-honored brand in China automobile market, Chery and its Star Road brand are of course very aware of this.
Starway Eta Ursae Majoris is positioned as a medium-sized SUV, with a body length of 4781mm and a wheelbase of 2,815 mm. It adopts a five-seat design and has obvious advantages in space among the same price models.
A car needs to look good, but also the atmosphere. It is so simple for China consumers to buy a car.
In terms of seat functions, Starway Eta Ursae Majoris is also unambiguous. Except for the lowest model, the front seats of other models all support four-way lumbar support, leg rest adjustment, heating, ventilation and other functions, and some high-profile models even arrange the heating function of the second row of seats.
In addition, automatic air conditioning, rear seat air outlet, temperature zone control and other functions are also standard in the whole system.
Large space, comfortable sitting, family members can be comfortable when traveling with them, and friends will praise them when hitchhiking. I have to say, Xingtu brand knows China people very well.
The interior layout is in line with new energy vehicles. How sincere is the configuration?
Star Road Eta Ursae Majoris is a pure fuel vehicle, but its interior layout is deeply influenced by mainstream new energy vehicles. It looks simple and atmospheric, giving people a refreshing feeling.
At the same time, this car still retains the traditional skills of "low price and high allocation" of domestic cars.
Different from ordinary fuel vehicles, Starway Eta Ursae Majoris adopts a full touch design, and makes various adjustments to various common functions through a 24.6-inch integrated curved screen, omitting most physical buttons, so the visual effect is relatively good, which is more in line with the current consumer’s operating habits.
In terms of intelligent network connection, Starway Eta Ursae Majoris is equipped with the intelligent vehicle system of Lion Ecology 5.0. With the support of Qualcomm Snapdragon 8155 chip, it can realize powerful human-vehicle interaction such as quick start in 3 seconds, identification in 2 seconds and continuous processing of more than 20 instructions in 30 seconds.
In addition, its Iflytek Voice can also control 429 functions, which is not inferior to mainstream new energy vehicles in terms of intelligent experience.
In terms of common basic configuration, Starway Eta Ursae Majoris has played the traditional advantages of domestic high-end models, with panoramic sunroof, induction trunk, steering wheel shift and wireless charging of mobile phones as standard.
The price of this car is 152,800 yuan, but it has reached a higher level in configuration.
Powerful dynamic performance, carefully adjusted chassis.
Face value, space and configuration are all static experiences of a car, but these are not enough to attract consumers.
Starway Eta Ursae Majoris provides users with powerful dynamic performance and good control experience, and the dynamic performance is not disappointing.
Specifically, Starway Eta Ursae Majoris is equipped with a 2.0T engine, matched with a 7-speed wet dual-clutch gearbox, with a maximum power of 192kW and a maximum torque of 400N·m, which is the first echelon of the 2.0T engine.
In addition, this car also provides luxury car-class equipment such as CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system, intelligent brake-by-wire system, etc., and is equipped with up to 7 driving modes, which can easily cope with diverse and complex road conditions and further enhance the driving experience.
In terms of safety performance that consumers are concerned about, Starway Eta Ursae Majoris also tries its best to satisfy users.
This car is equipped with 12 ultrasonic radars and 5 millimeter-wave radars, which can realize 21 basic functions of ADAS. Lane keeping, lane departure warning, active braking and road traffic sign recognition are all standard.
What’s the "high-end" of Starway Eta Ursae Majoris?
Xingtu is one of the four brands owned by Chery, which is mainly positioned in the high-end market.
However, it should be noted that, including the newly listed Star Road Eta Ursae Majoris, among the models under the Star Road brand, the price of the medium and large SUV with the highest positioning is only 233,900 yuan.
Compared with the joint venture model of the same level, it still has obvious price advantage.
To some extent, the "high-end" of Xingtu brand is not reflected in the price, but in the high-end configuration.
Its price is indeed higher than other Chery cars, but it is catching up with higher-level luxury models in configuration.
Take the electromagnetic induction suspension as an example. More than 400,000 German luxury medium-sized SUVs, such as BMW X3, Audi Q5L and Mercedes-Benz GLC, were not provided, but Starway Eta Ursae Majoris put it down to the mid-range model with a price of 174,800 yuan.
This is more realistic than many brands that only achieve "high-end price". This is the high-end that many consumers really need.
Concluding remarks
In the past two years, the popularity of new energy vehicles has continued to soar, attracting a lot of attention. However, from an objective point of view, most consumers still want to choose a fuel vehicle with strong performance and very worry-free, so Starway Eta Ursae Majoris has great potential. With such strong product performance, those at the same level who play with low-priced joint venture cars should be careful.
