@ Everyone! This conference is closely related to your eye health.

The National Health and Wellness Committee held a regular press conference in Beijing on June 5 to introduce the progress and effectiveness of eye health work in China.

In 1999, the World Health Organization and the International Association for the Prevention of Blindness launched the "Vision 2020" global initiative, with the mission of eliminating avoidable blindness (cataract, trachoma, river blindness, child blindness, low vision and ametropia) on a global scale by 2020, and reversing the trend that avoidable visual injuries may double from 1990 to 2020. China is the first country in the western Pacific to launch the "Vision 2020" action. Since then, the core strategy and objectives of the "Vision 2020" action initiative have been integrated in the formulation of the 11th and 12th Five-Year plans for preventing and treating blindness. At the World Health Assembly in 2013, after the resolution "Universal Eye Health: Global Action Plan 2014-2019" was passed (still a part of the "Vision 2020" action initiative), the country formulated the "Thirteenth Five-Year National Eye Health Plan (2016-2020)" according to the requirements of the new resolution and the overall requirements of building a healthy China and deepening the reform of the medical and health system.

The three core strategies of "Vision 2020" have been fully incorporated into our national defense blind treatment and eye health work: disease control combined with primary health care, human resource development, infrastructure construction and appropriate technology application.

Governments at all levels in China vigorously promote the prevention and treatment of blindness, constantly improve the national, provincial (autonomous regions and municipalities directly under the Central Government) and municipal management systems for prevention and treatment of blindness and the prevention and treatment network of eye diseases in counties, townships and villages, and ensure the accessibility of eye health services at the grassroots level through the construction of the prevention and treatment network. In addition, the work mode of preventing and treating blindness has changed from a single work of preventing and treating blindness to multi-faceted eye health management. At present, more attention is paid to moving forward the gateway and sinking resources, bringing primary eye care into primary health care, bringing ophthalmic diseases into chronic disease management, establishing eye health files, tracking and following up eye care and other long-term mechanisms. The prevention of blindness in China adheres to the government-led, multi-sectoral cooperation and the participation of the whole society. Through the overall planning and policy guidance of the government, the academic groups’ technical advantages, the participation of private hospitals and the active participation of social organizations, a model of eye disease prevention and treatment suitable for China’s national conditions has been formed, providing comprehensive, fair and accessible eye health services for the people.

Cataract is the first blinding eye disease in China.

Cataract is the first blinding eye disease in China. Through all-round long-term efforts, such as developing free cataract treatment project, realizing full coverage of medical insurance and improving the level of ophthalmology service in county-level medical institutions, the number of cataract operations per million people in China has increased from 83 in 1988 to 2205 in 2017, an increase of nearly 27 times. The surgical coverage rate of cataract patients has increased to 62.7%, and the goal that the number of cataract operations per million people in China should reach more than 2,000 by the end of 2020 proposed in the "Thirteenth Five-Year National Eye Health Plan" has been achieved ahead of schedule. In recent years, the state has promulgated a series of policies on promoting the construction and development of medical complexes, promoting the construction of graded diagnosis and treatment system, and comprehensively improving the comprehensive diagnosis and treatment capacity of county-level hospitals. The ophthalmic service capacity of county hospitals in China has been further improved. At present, about 90% of counties in China have ophthalmic medical institutions, and about 90% of them can independently carry out cataract surgery.

Our government actively promotes the early screening and early treatment of childhood blindness.

The proportion of children’s blindness in the total number of blind people is low, but because children are in the early stage of their life cycle, the number of years of disability life lost and the time of disability is long, children’s blindness often brings great burden to families and society. In 2006, the second national sampling survey of disabled people showed that the sampling ratio was 1.93%, the number of children aged 0-6 was 51,328, and there were 193 cases of visual disability, with a visual disability rate of 3.76‰. Over the years, the Chinese government has been actively promoting the early screening and early treatment of blindness in children. Among them, the incidence of retinopathy of prematurity has dropped from 20.3% in the 1990s to 10.8% in 2005, and the blindness rate has dropped significantly. In 2004, after the publication of "Guidelines for the Prevention and Treatment of Oxygen and Retinopathy in Premature Infants", a screening system was basically formed in Beijing, Shanghai, Guangzhou, Shenzhen and other places, which was under the responsibility of an eye center and jointly operated by several neonatal intensive care units. In 2013, in order to improve the quality of children’s health care, and further standardize the contents, methods, processes and assessment of children’s health care services in related fields, the state issued the Notice on Printing and Distributing the Technical Specifications for Children’s Eye and vision care (Wei Ban Fu She Fa [2013] No.26). In 2019, the state issued the "Notice on Doing a Good Job in Eye Care and Vision Examination for Children Aged 0-6", demanding that the establishment and improvement of the residents’ electronic health record information system be accelerated, and the electronic management of the vision health records of children aged 0-6 should be realized as soon as possible.Ensure that the contents related to children’s vision health records in children’s health records of 0-6 years old are completely, accurately and smoothly extracted when children enter school, and handed over to educational institutions in time. In addition, statistical indicators such as the number of children aged 0-6 who have eye care and vision examination, the number of children aged 6 who have vision examination, and the number of children aged 6 who have poor eyesight have been added to the Annual Report on Health Care and Health of Children under Seven. The coverage of eye care and vision examination for children aged 0-6 years and the establishment of electronic files of vision health have been included in the assessment system, and it is required that the annual coverage of eye care and vision examination for children aged 0-6 years will reach over 90% from 2019.

Until the early 1980s, the rehabilitation of low vision was still a blank in China. In 1983, Beijing Tongren Hospital set up the first low vision clinic in China, which filled the gap in the rehabilitation of low vision in China. In 1991, China incorporated the rehabilitation of low vision into the Outline of the Eighth Five-Year Plan for the Disabled in China. Since then, until the Thirteenth Five-Year Plan, the China Disabled Persons’ Federation has made the rehabilitation of low vision one of its key tasks. Through the establishment of the low vision rehabilitation department, training personnel, developing and supplying visual AIDS, and popularizing knowledge, it has trained a large number of low vision rehabilitation professionals and trained hundreds of thousands of parents of children with low vision. According to the National Plan for the Prevention and Treatment of Blindness (2012-2015), all provincial rehabilitation institutions for the disabled have established "low vision rehabilitation centers" to strengthen the service capacity building of low vision rehabilitation centers. Establish the production and supply service network of low-vision AIDS to improve the quality of life of low-vision patients. In 2013, the State issued the Notice on Printing and Distributing Technical Specifications for Children’s Eye and vision care, which clearly stipulated that newborns should be screened for eye diseases regularly after birth, so as to reduce the occurrence of children’s low vision from the source. By 2020, China has initially established a relatively complete service network covering urban and rural areas, and a policy system has been formed in various places to guarantee basic assistive devices services for patients with low vision.The service ability and service status of fitting visual AIDS have been improved, and the adaptation rate of basic assistive devices for disabled people and disabled children with needs has reached over 80%. It can be predicted that under the overall planning of the national health administrative department and the China Disabled Persons’ Federation, through the joint efforts of the whole society, especially professional and technical personnel, China will gradually form a complete and formal evaluation and rehabilitation system to help patients with low vision improve their quality of life and participate in social life.

The number of ophthalmologists in China is estimated to have reached 40 thousand.

The number of ophthalmologists in China was 19,100 in 2003, and now it is estimated that the number has reached 40,000, which is more than twice that of 2003. As early as 2014, there were 1.13 ophthalmologists in every 50,000 people in China, which has exceeded the WHO requirement that there should be one ophthalmologist in every 50,000 people in a well-off country. In 2018, the number of doctors with cataract surgery ability in China was 13,835, 2.33 times that of 2000 (5,939). The number of full-time nurses in ophthalmology has also increased significantly, from 16,100 in 2003 to 50,000. In addition, the proportion of middle and senior ophthalmologists and the ratio of ophthalmologists to doctors and nurses are gradually becoming reasonable. The number of optometrists increased from 1487 in 2006 to 6218 in 2018, a fourfold increase. The number of ophthalmic medical service institutions has increased from more than 4,000 in 2006 to more than 6,000 today, an increase of more than 50%. The number of ophthalmic beds has increased from more than 40,000 in 2000 to more than 130,000 in 2018, a threefold increase.

Trachoma is no longer a public health problem that harms our visual health.

Through the long-term investment and efforts of the China Municipal Government, the patriotic health campaign of the whole society, the implementation of a series of measures such as environmental improvement and the promotion of SAFE strategy, the improvement of economic level and medical level, the state’s investment in rural medical construction and medical insurance, the public health conditions and medical conditions have been greatly improved, and the accessibility of antibiotics for trachoma patients has been greatly improved. In 2014, China achieved the goal of eliminating blinding trachoma proposed by WHO. On May 18th, 2015, it was officially announced at the 68th World Health Assembly: In 2014, China met the requirements of WHO to eradicate blinding trachoma, and eliminated blinding trachoma ahead of schedule. Trachoma is no longer a public health problem that harms our visual health. In 2019, the World Health Organization certified the work of eliminating blinding trachoma in China according to new procedures and standards.

The prevention and treatment of uncorrected ametropia has become an important part of eye health work in China.

屈光不正中的近视是世界范围内发病率最高且年龄跨度最大的眼健康问题,其中高度近视视网膜病变在致盲原因中占相当高的比例,未矫正屈光不正的防治已成为我国眼健康工作的重要内容。2018年下半年,国家卫生健康委员会同教育部、民政部组织开展了2018年全国儿童青少年近视调查工作。2019年4月29日,国家卫生健康委员会举办新闻发布会,介绍2018年儿童青少年近视调查结果。调查结果显示,2018年全国儿童青少年总体近视率为53.6%。其中6岁儿童为14.5%,小学生为36.0%,初中生为71.6%,高中生为81.0%。近年来,党中央、国务院高度重视儿童青少年近视防控工作,近视防控已成为国家战略。2016年至2019年,连续4年将全国“爱眼日”的主题聚焦在儿童青少年的近视防控。为做好近视的防治工作,2018年6月5日,国家卫生健康委员会召开专题新闻发布会,介绍儿童青少年科学防控近视情况,同时发布了《近视防治指南》《弱视诊治指南》和《斜视诊治指南》三部指南。2018年8月28日,习近平总书记再次就儿童青少年近视问题作出重要指示,强调全社会都要行动起来,共同呵护好孩子的眼睛,让他们拥有一个光明的未来。为贯彻落实习近平总书记关于近视问题的重要指示批示精神,切实加强新时代儿童青少年近视防控工作,2018年8月30日,教育部会同国家卫生健康委员会、体育总局、财政部、人力资源社会保障部、市场监督管理总局、国家新闻出版署、广播电视总局八部门制定了《综合防控儿童青少年近视实施方案》(以下简称《实施方案》)。《实施方案》不仅明确了家庭、学校、医疗卫生机构、学生、政府相关部门应采取的防控措施,还明确了八个部门防控近视的职责和任务。2019年10月,国家卫生健康委员会疾控局组织制定并印发了《儿童青少年近视防控适宜技术指南》,指导科学规范开展防控工作,提高防控技术能力。全国防盲技术指导组组织编写的《儿童青少年近视防治科普100问》,对近视防治中的疑问和误区,给出了科学解释。目前,在全社会已营造了儿童青少年近视防控“政府主导、部门配合、专家指导、学校教育、家庭关注”的良好氛围。

With the great attention of the party and the government, the ophthalmology medical and health undertakings have developed rapidly through various joint efforts. The results of two epidemiological surveys of blindness and visual impairment in nine provinces and cities in 2006 and 2014 showed that the prevalence of blindness and moderate and severe visual impairment in China decreased by 37.8% and 15.4% respectively according to the assessment of daily life vision. According to the best corrected vision, it decreased by 37.6% and 27.2%. It is estimated that only among people over 50 years old, the number of blind people in China has decreased by more than 700 thousand, and the number of patients with severe visual impairment has decreased by more than 500 thousand.

At present, the biggest challenge for eye health is the increasing population and aging.

With the promotion of national defense blindness, the improvement of national economic level, the change of people’s lifestyle and the change of population structure in China, the spectrum of blinding eye diseases has changed greatly. The main blinding eye diseases have changed from infectious eye diseases of trachoma in the past to metabolic and age-related non-infectious eye diseases, mainly cataract, keratopathy, retinal diseases, ametropia, glaucoma and amblyopia. The biggest challenge facing China’s eye health at present is the increase of population, especially the increasing aging. By 2019, China’s population over 60 years old has reached 253.88 million, accounting for 18.1% of the country’s total population, and the elderly population is still increasing. The increase in the number of elderly people means that the number of patients with age-related eye diseases is increasing, including ametropia and cataract, which are the main burden of eye diseases in China. In addition, the common blinding eye diseases, including glaucoma, macular degeneration and other fundus diseases, are also age-related eye diseases, and the prevalence rate in the elderly population is much higher than that in young people. These are still the challenges faced by eye health work in China and the focus of eye health work in the future.

除了推动我国自身眼健康事业的发展,我国在防盲与眼健康领域加强国际交流与合作,践行我国全球卫生战略。全国防盲技术指导组整合全国防盲资源,启动的集流行病学调查、专业培训、医疗和健康教育为一体的“光明行”项目中,除了我国老少边困及高原地区的4万余名白内障患者受益,该项目还从2008年开始,跨出国门,在亚太地区的朝鲜、柬埔寨、蒙古国、老挝、越南、孟加拉国、巴基斯坦等国家及地区开展公益活动。2010年“光明行”走入非洲,在津巴布韦、马拉维、赞比亚和莫桑比克等开展白内障复明活动。2015年12月习近平主席在中非合作论坛约翰内斯堡峰会开幕式上致辞时将“中非公共卫生合作计划”作为未来三年同非方重点实施的“十大合作计划”之一予以提出。2015年国家卫生健康委出台的《推进“一带一路”卫生交流合作三年实施方案(2015-2017)》中也明确将开展“光明行”眼科义诊活动列为卫生发展援助的重要内容之一。至今,中国已在40多个国家开展“光明行”活动,其中十多个国家是多次活动,帮助数万名白内障患者重见光明。

"Guangmingxing" not only provides free cataract surgery for local people, but also donates advanced ophthalmic surgery equipment and instruments and medicines. It also provides students with vision screening, donates glasses, and carries out complicated fundus diseases and glaucoma surgery. Academic lectures and clinical teaching have been held in the local area, and an "Ophthalmology Cooperation Center" has been established with relevant countries to conduct long-distance consultation on eye diseases by using the Internet and expand various forms of technical exchanges and cooperation. At the same time, we should pay attention to personnel training and organize local doctors to go to China for training. China’s internationalization of public welfare for the prevention of blindness has brought light to the people of the aided countries, fully demonstrated China’s actions and contributions in building a community of human destiny and countries along the Belt and Road, and also became an important force in China’s diplomacy, further promoted international exchanges and cooperation in health, and enhanced China’s voice and influence in regional and global multilateral health governance mechanisms.

With the change of lifestyle, social development and aging population, the spectrum of ophthalmic diseases in China has undergone major changes. According to the National Health China 2030 Program, we should integrate eye health into general health, formulate our eye health plan, and formulate the 14 th and 15 th eye health plan according to our national conditions. Change the unbalanced regional allocation of ophthalmic resources in China, promote balanced development, shift the treatment of blinding eye diseases to disease prevention and control, pay special attention to the sinking of major blinding eye disease prevention and control technologies, strengthen the construction of primary ophthalmology and ophthalmology teams, and continue to improve the construction of China’s three-level blindness prevention system. It is necessary to continue to promote the training and promotion of appropriate technologies that can prevent and control blinding eye diseases, and move the gateway forward to reduce the incidence and increase the control effect. When the technology is mature, we should promote the screening of eye diseases based on artificial intelligence technology to achieve early detection and early treatment of blinding eye diseases, and try our best to bring the screening of common blinding eye diseases into the chronic disease management system under the premise of China’s economic conditions.

Myopia of children and adolescents has become the main cause of vision damage in China.

Myopia of children and adolescents has become the main cause of vision damage in China. We should resolutely implement the national implementation plan on myopia prevention and control to achieve the goal of myopia prevention and control of children and adolescents in China. For the evaluation of cataract surgery, we should not only consider the quantity, but also evaluate the quality, pay attention to the important index of cataract surgery coverage, formulate the prevention and control index of cataract surgery according to the national conditions, and moderately relax the indications according to the level of social and economic development. In addition, in terms of commonly used ophthalmic equipment and technology, we should vigorously promote localization and completely change the current situation of relying heavily on imported equipment and technology. Breakthroughs have been made in common technology and neck sticking technology. Through scientific popularization, we will enhance people’s understanding of the basic knowledge of eye disease prevention and control, improve the awareness rate, enhance people’s awareness of blinding eye disease prevention and control, and incorporate popular science work into the national eye health plan and the national health science popularization plan. Due to the extension of life expectancy, the increase of the total population, the acceleration of the aging process of the population, and the continuous improvement of people’s demand for eye health, the prevention and treatment of eye diseases in China is still an arduous task, and the primary eye care work still needs to be strengthened, and the concept of healthy living of like eyes needs to be further strengthened.

Do you know the advantages and disadvantages of batteries for new energy vehicles? Which battery is better?

  In this era of energy saving and emission reduction, car owners pay more and more attention to new energy vehicles in order to protect the environment (province) (money), which has jointly created the EV grand occasion of the present era. In the new car market in 2023, electric vehicles have become the main force that cannot be ignored. Although everyone uses electricity to output power, their "martial arts" are different. Partners who pay attention to new energy for the first time always can’t tell the types of batteries, such as Ferrous lithium phosphate, lithium ternary, sodium ion, so many chemical names are chosen. As the saying goes, knowing ourselves and knowing ourselves is the only way to win a hundred battles. As workers, of course, we should be careful in choosing a car. Next, we will analyze which one you are suitable for from the aspects of battery life and battery safety ~

  Nickel-chromium and nickel-hydrogen batteries

  This kind of battery is common in hybrid vehicles, one is American and the other is Japanese.

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General EV1 (pure electric): a pioneering work of new energy vehicles

  This electric car, which was mass-produced and specially designed as early as 1996, uses a 26.4kWh nickel-chromium battery with a battery life of 228km, which is longer than some trams (Laotoule) in 2023.

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  This technical index of GM was quite shocking in that year, but due to market reasons, the car stopped production six years later.

  Another faction began with the Toyota Prius, which was produced in 1997, and the Honda Hybrid and Ford Hybrid in the future, and the well-known Toyota Twin Engine is also this kind of battery.

  The advantages of Ni-MH battery are quite mature and reliable technology, stable quality and long service life. The disadvantages are low performance, poor product consistency and high self-discharge rate. Therefore, Ni-MH batteries are commonly used in HEV models, and they need to be used with engines to produce 1+1 > 2 effects.

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  Lithium iron phosphate battery

  Lithium iron phosphate battery may sound strange, but the famous blade battery is this one.

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  As one of the most common high-voltage batteries on the market at present, lithium iron phosphate battery is especially suitable for vehicles that need to be charged and discharged frequently, which is more common in plug-in hybrid vehicles.

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  This kind of battery has outstanding advantages, and has a good performance in thermal stability, safety factor, production cost and so on. In the initial stage of new energy vehicle industry, lithium iron phosphate battery has become the first choice of many manufacturers. However, lithium iron phosphate batteries also have shortcomings, such as energy density is not as good as ternary lithium batteries. As we all know, energy density is an important KPI of batteries. The higher the density, the longer the battery life and the stronger the performance. Although the density of lithium iron phosphate battery is not as high as that of lithium ternary battery, the characteristics of Ferrous lithium phosphate are more suitable for the grocery cart which is often charged and discharged. Anyway, it has a long cycle life and can be driven at will.

  For example, the following hot-selling plug-in hybrid family cars all use lithium iron phosphate batteries, which are highly recognized by the automobile market and are absolutely cost-effective!

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  Ternary lithium battery

  Ternary lithium battery, like lithium iron phosphate battery, is also a common new energy vehicle battery in the current market. It performs better in energy density, but it is highly sensitive to temperature, so it needs a more powerful battery management system.

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  In recent years, ternary lithium batteries have become more popular, not only because of its outstanding advantages, higher energy density and better low-temperature adaptability, but also because ternary lithium batteries have stronger charging and discharging performance, better battery consistency and higher yield. However, ternary lithium battery also has its shortcomings. Compared with lithium iron phosphate battery, it has poor thermal stability, shorter cycle life, more efficient control system and higher production cost.

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  Doing multiple-choice questions on the road of power is bound to have gains and losses. The better the power, the more "delicate". However, there are always some fans who pay for the battery performance. For example, the following hot-selling cars are still said by the owners.

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  Sodium ion battery

  Friends who love new energy vehicles must have heard of this battery. It has many advantages, such as good safety, low cost, good low-temperature performance, excellent fast charging performance and so on.

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  Like a hexagonal warrior with all kinds of BUFF. Then why didn’t this battery become the main sales model? In fact, it is mainly because the technology tree has not been fully lit. But in September last year, China took the lead in mass production of sodium ion batteries in the world. At present, the research and development of models equipped with sodium ion batteries is fast. For example, the two cars below, equipped with sodium ion batteries, are listed in the catalogue of the Ministry of Industry and Information Technology and are expected to be listed soon.

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  As a star of tomorrow, sodium ion battery will attract the attention of the market every time it is installed in a vehicle. It is very likely that 2023 will be the first year of commercialization of sodium ion battery.

"Hot Search" released the ending song MV Zhou Dongyu fought for justice with his life.


1905 movie network news Recently, the film starring,, and released the ending song "Byakki Smoker" MV. VaVa Mao Yanqi, Ai Re AIR, and Wan Nida Vinida Weng used powerful lyrics, "Danger is hidden in the school workplace, there are dark alleys" and "greedy and ugly criticism, eyeing at any time", and the victim girls help girls was deeply trapped in the "campus interest chain", with Zhou Dongyu in the MV.


In the movie, the girl who should have been at the "desk" was sent to the "wine table". Deeply involved in the "industrial chain of choosing a concubine on campus", she wanted to resist the power and seek a voice, but she was framed by the "helper girl" carefully designed by the capital crocodile, and was pushed to the topic center to jump off the building under the pressure of public opinion … After receiving the help from the victims, Chen Miao (Zhou Dongyu), the editor-in-chief of the media, decided to launch a "life and death struggle" with the power. In addition, a group of fellow travelers who pursue justice also stood beside Chen Miao, helping the light shine into the darkness hand in hand.


Xin Yukun, the director, devoted himself to digging deep into the realistic theme, and comprehensively analyzed the plight and strength of women in front of the public through multiple roles and perspectives. In the movie, the victim’s mother’s inability to compromise, Chen Miao’s mother’s "Nothing, Mom has a pension", the female secretary’s silence, and Yu Tian’s desperate efforts to collect evidence all touched the hearts of the audience. Some viewers said, "It’s worthwhile to wait for six years, not only to see the situation of women in the movie, but also to see their sense of strength. Women of different identities and ages have their own voices and are very moved."


In the MV, strong lyrics and warm-blooded melody, "I am kind and brave but unwilling to be ordinary, I am you who are confined everywhere in the sky, I am you who are sincere and frank but have to lie, and I am you who come home at a faster pace in the cold night", which vividly depicts the female experience in the movie and is also Chen Miao’s struggling cry for the victimized women.

Some viewers said, "When I saw Chen Miao firmly standing on Zhang Xiao’s side to seek justice for her,’ Girls Power’ became concrete, and even if there was little hope, I would speak for the weak."


After watching the movie, some viewers shared their hearts. "The movie is actually a voice for countless innocent and vulnerable groups." In this era of network chaos, online public opinion has also become a double-edged sword. Some people maliciously spread rumors to cover up the truth, while others pursue justice and blood. Director Xin Yukun said, "I hope to give strength to the young audience. As long as we keep good thoughts and speak out bravely, no matter how many Wang Shimin we meet, we can break through.".


It took him only one year from a security guard with a monthly income of 3 thousand to a video online celebrity with an annual income of 500 thousand

  In just over a year, Cao Huan, a 24-year-old Miao youth in Guizhou, completed a counterattack: from a Guangzhou shopping mall security guard with a monthly salary of 3,100 yuan to a rural short video online celebrity with an annual income of 500,000 yuan. At present, Cao Huan’s self-media platform has 570,000 fans, and the video has been read more than 7 million times. In October this year, as a representative of "successful entrepreneurship" in the short video industry, he was invited to give a speech in Beijing, which was his first time to fly and his first time to Beijing.

  Cao Huan bluntly filmed the video to make a living and earn more money. Cao Huan was born in an ordinary Miao family in Guizhou, and went out to work after graduating from junior high school. When he went home to shoot a rural video, his parents, relatives and fellow villagers strongly opposed it and thought it was doing nothing. After seeing the money, everyone gradually changed their views. On October 27th, Cao Huan told The Paper that short videos in rural areas are following the trend seriously, and he is carrying out the "Thousands of Families" shooting plan, that is, shooting 1,000 villages and 10,000 families in China in five years.

  Rural online celebrity

  Last year, Cao Huan earned 500,000 yuan a year by making short videos in rural areas. Before becoming a "online celebrity", he worked as a mall security guard in Guangzhou, earning 3,100 yuan a month.

  Cao Huan, 24, was born in Zhanghan Village, Nanshao Township, Jianhe County, Qiandongnan Prefecture, Guizhou Province. Like most young people in the village, Cao Huan went out to work after graduating from junior high school at the age of 15. In Guangzhou, he worked as a vegetable porter, an apprentice in a furniture factory, a worker in an electronics factory, etc., but his physical strength could not keep up and he was often injured. Cao Huan recalled that at that time, working for more than ten hours a day, the salary was only one or two thousand yuan.

  In 2015, Cao Huan worked as a security guard in a square in Baiyun District, Guangzhou. He found that the security guard’s work was relatively easy, "I have time to play with my mobile phone".

  In his spare time, Cao Huan and his colleagues took some funny videos. Zeng Chunqi is a friend of Cao Huan, and later turned to be a self-media person. He has the title of "Zeng Ge" in the field of short video. Zeng Chunqi told The Paper that after seeing Cao Huan’s video in his circle of friends, he encouraged him to quit his job and concentrate on making short videos.

  "The time is ripe, since the media era has arrived." In Zeng Chunqi’s impression, Cao Huan Sunshine was a little silly and sometimes funny, so he suggested that he start from the funny field.

  However, Cao Huan hesitated. Can he make money by doing this? Colleagues are also pessimistic. Yang Pengju used to be a security colleague of Cao Huan, and now he is still working as a mall security guard. He said that when Cao Huan mentioned making videos, everyone thought it was fun. "If we say that we can make money, we all think it is a rumor."

  In April 2016, Cao Huan resigned with the idea of challenging himself. Cao Huan bluntly said, "Brother Zeng said that he could earn millions from doing a good job in the media. I believed that money was very attractive to me."

  Cao Huan and Zeng Chunqi learned self-media knowledge, taught themselves shooting and editing techniques, and then took an old iPhone 5 phone to shoot funny short videos and posted them to their own self-media platform. In the first month, he earned 1729 yuan. Cao Huan was a little happy and a little sad. "More than 1000 yuan can’t support himself."

  Cao Huan said that the initial shooting was vulgar and meaningless, and it was far from "earning millions". Cao Huan thought about how to transform, so he chose to go back to his hometown to shoot short videos in the countryside.

  In June 2016, Cao Huan returned to his hometown, a Miao village, and his family criticized him for going home to shoot a video. Cao Huan’s father, Cao Feng, recalled to The Paper, "I didn’t know that making videos could make money, just watching him play mobile phones at home every day. My relatives and friends outside say that my son is idle and I have no face. "

  Relatives and villagers don’t understand either. Cao Huan’s cousin Yang Zhengli said that the first time I heard it, I felt a little unreliable. "I think he is just fooling around and running out to play all day, and other people in the village have quite misunderstood him."

  Cao Huan soon discovered that there were obvious advantages in going home to shoot videos, and the production cost was almost zero. He asked his younger brother to help him shoot, or invited passers-by to appear in the camera, saving labor costs; In rural areas, there is no need to prepare props and scenery, and the Miao customs are the background.

  Rural people, city dwellers who yearn for rural life, and migrant workers who miss their hometown, Cao Huan knows where his audience is, and the first rural video he shot is on fire, with 2.8 million plays and more than 10,000 messages.

  "The video makes people who work hard outside feel the taste of home. What I do is valuable." Cao Huan’s hottest video is about Miao girls wearing skirts for an hour and then dancing for young guys. This video has been played 7 million times and forwarded 30,000 times. A netizen rewarded 4000 yuan and left a message saying, "I miss my mother."

  "thousands of households"

  Cao Huan’s video was on fire, and short videos in rural areas began to blow out. Zeng Chunqi said that there are many followers, and even Cao Huan’s fans have become followers.

  The threshold is low, the homogenization is serious, and the fans are becoming more and more critical. Cao Huan’s rural short video has entered the content bottleneck period. Cao Huan said that when he shoots a place every day, he also has the exhaustion of inspiration. "It’s like suffering from depression and thinking about what to shoot the next day every day."

  Zeng Chunqi invited Cao Huan to shoot in Hunan and shoot something different in another place. Cao Huan was greatly inspired by this shooting experience, so he came up with the "Thousands of Families" shooting plan: shooting 1,000 villages and 10,000 families in China in five years.

  For this plan, Cao Huan is very proud, claiming to be "perfect", which is difficult for other followers to imitate. "As for the numbers (referring to shooting 1000 villages and 10000 families), it is a kind of pressure on yourself."

  Cao Huan said that fans gave him a lot of help, and the filming plan of "Thousands of Villages and Families" was launched with the cooperation of fans: fans provided clues and even invited them to shoot at home. Fans have also appeared in Cao Huan’s video.

  But sometimes, fans will "stand up". We communicated well in advance. Cao Huan took the train for a day or two and will arrive soon, but the fans can’t contact him, or use some reasons to prevaricate. Cao Huan’s father was worried about insecurity and opposed his "best laid plans" because he was going to shoot in other places. Cao Bee explicitly opposed his son’s going out to shoot. "What happens when you go out? Adults are not around, and I don’t know how to get it. It’s not good to spend money outside and earn some money at home? "

  Cao Huan believes that he is still young and can still try. In addition to the "Thousands of Villages and Households" shooting plan, he is considering the transformation. "Just relying on traffic to survive, even a few photographers and screenwriters can’t live. Still have to make money first, slowly expand the team, and then do some e-commerce or advertising. "

  While innovating the shooting content, Cao Huan is also updating his shooting equipment, and has bought cameras, SLR, drones and underwater cameras. He wants to shoot the kind of beautiful shots in the movie.

  Since April 2016, Cao Huan has updated more than 400 short videos on his self-media platform, each lasting 3-5 minutes. In March of this year, the filming plan of "Thousands of Villages and Families" was launched, and Cao Huan went to Hunan, Jiangxi, Guangxi, Yunnan, Sichuan, Guangdong and other provinces. This winter, he is going to shoot in the northeast.

  Last August, my younger brothers Zheng Yang and Cao Huan started making videos. Zheng Yang and Xiang The Paper said that they spent a lot of time in front of the computer every day, and sometimes he went to work in the mountains, feeling very tired.

  "Last year, I only slept for six or seven hours every day, and I was working at other times." Cao Huan’s work is also not easy. He thought about the theme the day before. After getting up in the morning, he took the equipment to shoot. A video may take five or six hours. It takes three or four hours to edit it in the afternoon and upload it to the Internet at night.

  At present, Cao Huan’s self-media has 570,000 fans, and the video has been read more than 7 million times. Cao Huan revealed that he can earn 30,000-40,000 yuan a month, and his annual income exceeded 500,000 yuan last year. The income comes from traffic sharing, advertising fees and fan rewards, of which traffic sharing accounts for 50% to 60%.

  As a representative of "entrepreneurial success" from the media, Cao Huan was invited to give a speech in Beijing. In the video updated on October 21, Cao Huan said with a smile, "This plane is so big, several times larger than the bus in the village."

  This is the first time for Cao Huan to fly, and it is also the first time for him to go to Beijing.

  In order to make a living

  Regarding Cao Huan’s rural short video, Zeng Chunqi commented that in terms of quality, the shooting and editing techniques and the excavation of highlights need to be strengthened. Zeng Chunqi said that to some extent, Cao Huan promoted the development of rural short videos, and he hoped that Cao Huan would stick to it.

  Cao Huan, with a low education level, said that he didn’t think too much. At present, he just wants to make a good video and retain fans. He will carefully read fans’ private letters and messages, and reply to them. He will even send hometown specialties to loyal fans and allow individual fans to be guests at home.

  Cao Huan doesn’t know how long he can persist, saying that there are two main motivations for persistence. "The first is the pressure from fans, and the second is that he has already left this line and wants to survive in society." Cao Huan said that he made short videos to make a living and earn more money.

  Cao Huan made money by making videos, which also changed people’s views on him. Cousin Yang Zhengli said that Cao Huan has brought changes to the family. "The economic conditions are better than before." Cao Feng, the father who initially opposed it, also said, "I support him now. He made money in the countryside, so I won’t force him. Let him do it well by himself. Don’t squander the money and save it."

  The villagers who thought that Cao Huan was "idle" have gradually changed their views. Jiang Ming, a youth from the same village, told The Paper that some tourists would come to visit the village now, and even the village head supported Cao Huan, letting him spread the customs of the Miao village through video.

  After becoming a video online celebrity, Cao Huan saved a sum of money. He wanted to buy a house in the city and take his parents to live there, but his parents refused. The conditions at home have improved, and Cao Huan wants to bring his relatives and friends to get rich. Cousin Yang Zhengli said that she also went home now, and Cao Huan was teaching her how to shoot videos. Encouraged by "making a short video for 500,000 yuan a year", Yang Pengju, a security colleague of Cao Huanyuan in Guangzhou, is also eager to try. Together with several security colleagues, he opened a self-media and used his spare time to make funny videos.

  In Zeng Chunqi’s eyes, Cao Huan missed the life in the countryside. What he ate and played as a child made him miss it. This emotion made him return to the countryside to shoot videos. Cao Huan said that if his career grows bigger, he may find an office space in the city for the convenience of work, but he will still choose to live in the countryside, which makes him feel natural and comfortable.

Big secret! Online celebrity’s food can be changeable, but the safety on the tip of the tongue cannot be changed.

  According to the report of Voice of China, China Central Radio and Television Station, for many young people, visiting online red shops is the joy of life. Whenever a new online celebrity store opens, "planting grass" and "punching in" become the key words on social media. Recently, however, online celebrity stores and online celebrity brands have encountered a crisis of collective trust. Some merchants’ behavior of shoddy and ignoring food safety has also sounded the alarm for consumers.

  With the word "online celebrity", it seems that "the real thing" is not important, but the publicity stunt is the key. Coconut juice, apple juice, peach juice … … Such names will not appear on the menu of online celebrity products, but instead: green coconut, sago, peach, fairy grass … …

  What exactly are the ingredients in these products? What is sago? What kind of grass is Xiancao?

  pearl

  I believe many people’s first impression of online celebrity’s catering is the milk tea shop. Why is milk tea popular? The answer may come from: pearls.

  △ Image from the Internet

  The round "pearls" in milk tea drinks are particularly "Q-bomb" and chewy. Its unique taste contributes to the flavor of milk tea. Obviously, the "pearls" in milk tea are not pearls in clam shells. So, what is it made of?

  Ruan Guangfeng, director of the Science and Technology Department of Kexin Food and Nutrition Information Exchange Center and a member of the Expert Committee of China Internet Joint Rumor-dispelling Platform, said that the pearl in bubble tea is a powder-round product with starch as the main raw material, and cassava starch is the most commonly used. In order to make the taste more chewy, wheat protein is also used. Glutenin is elastic, can form a network structure with water, and can better combine with starch to make pearls more elastic and delicious.

  sago

  Don’t think that bubble tea can go on forever. Innovation and change is a major sales strategy of online celebrity brand. When putting pearls in milk tea is no longer novel, milk tea brands begin to try to put other ingredients, such as sago. Perhaps many friends still believe that sago is made of rice. But just like "pearls are not pearls", "sago is not rice".

  Sago is made from the starch of sago coconut. Xigu Coconut and Coconut are "relatives" and originated in Southeast Asia. Its appearance looks like both coconut and palm. There is a lot of starch in the stem of Xigu coconut. Scrape off the starch, wash it, let it go and air it. When it is not completely dry, shake it like a lantern festival, and it will become a grain of sago, which can be added to the dessert after cooking.

  △ Simi pictures come from the Internet.

  Coconut

  There is also a common ingredient in dessert, called coconut, which tastes elastic, crisp and gelatinous, and looks like coconut meat. But friends who have eaten know that their tastes are not the same. The so-called coconut is obviously harder and chewier. So, where did coconut come from? Does it have anything to do with coconut?

  Ruan Guangfeng introduced that coconut fruit is the product of coconut water fermented by Bacillus grape vinegar. Coconut water will be fermented to produce bacterial cellulose, which will float on the surface of coconut water, and after accumulation, it will form a thick white substance, which can be made into coconut fruit after being fished out.

  △ Coconut pictures come from the Internet.

  Guiling ointment

  In other words, pearls and sago are starch products, and coconut is not a product made directly from coconut pulp. So, are the names of these online celebrity dessert ingredients so different from the raw materials?

  Ruan Guangfeng said that except for Guiling Ointment. The main raw materials of Guiling Ointment are tortoise and poria cocos, and the tortoise’s abdominal shell is used to make Guiling Ointment, which is rich in animal collagen, which is also the main reason why Guiling Ointment can solidify into a frozen state. Poria cocos is a large fungus of Polyporaceae, similar to mushrooms and ganoderma lucidum, but it is the sclerotium of Poria cocos that is used to make Guiling ointment.

  △ Turtle paste picture comes from the Internet.

  Immortal grass

  A online celebrity ingredient that looks more like Guiling Ointment is called Xiancao, which is also black gel. It seems that it has nothing to do with grass, but it is really made of grass. It is derived from an annual herbaceous perennial plant of Mesona of Labiatae, called Mesona, also called Mesona. Boil it into soup, add starch, stir and cool, and it will become gel.

  "Safety on the tip of the tongue" cannot be changed.

  Although the ingredients of these foods in online celebrity are not directly harvested plants like melons, fruits and vegetables, the ingredients and processing methods used can still guarantee safety if they meet the standards. But even so, now more and more friends realize that many online celebrity drinks contain a lot of sugar and calories in order to please the taste buds, and excessive intake is also unhealthy.

  Ruan Guangfeng said that in most cases, online celebrity foods are flavored with some sugar for good taste, and the energy is generally not low. It is recommended that you don’t eat more, and you should also ask the store to add less sugar when ordering. In addition, we should pay attention to whether the environment of the store is hygienic and whether the raw materials are refrigerated. In summer, the risk of food spoilage caused by microorganisms is relatively high, so it is not recommended to buy food from mobile vendors.

  Online celebrity’s restaurants have high value and good shape, but the quality can’t be a mess. Names and ingredients can be changed, but what cannot be changed is the safety on the tip of the tongue.

  

  Producer | Bai Zhonghua

  Reporter Yang Guang from the General Desk | Fu Wei

  Editor | Yang Yang Peng Yuji Bi Liwei

"Going to school in the cloud" is inseparable from how to protect children’s eyesight during the epidemic of mobile phones and computers.

  In recent years, with the increasing myopia rate of children and adolescents, how to effectively prevent myopia and protect eyes in like eyes has attracted much attention. Jishui County, Ji ‘an City, Jiangxi Province, organized a professional medical screening team to come to schools and kindergartens recently to provide children with eyesight tests and file the children’s eye health. Liao Min photo

  Zhi Zhao Zhu Huiqing wrote

  The COVID-19 epidemic has changed people’s way of life and students’ way of learning. There are fewer outdoor activities, more TV and computers, and online classes become the norm. Whether adults or children, the main learning and entertainment have become using computers, playing mobile phones and watching TV. Using your eyes at close range for a long time undoubtedly aggravated the damage to your eyes.

  Recently, the National Health and Wellness Commission issued the Guidelines for the Prevention of Myopia among Children and Adolescents during the COVID-19 Epidemic (hereinafter referred to as the Guidelines), which specifically mentioned that outdoor sports should be increased. According to relevant sources, proper outdoor exercise can not only improve children’s health, but also play a key role in the prevention and control of myopia among children and adolescents.

  Increase daytime outdoor activities

  Relieve excessive eye use at home

  During the COVID-19 epidemic, home schooling became an important way for children to learn. Ms. Liang, a parent of a junior two student, said that children used to have physical education class every day at school, and they could exercise by walking on the way to and from school. Although they read books for a long time, they sometimes have a rest, but now they are bored at home staring at their mobile phones and tablets, having live classes, submitting and revising their homework every day. The child’s eyesight has become blurred, which makes her very worried.

  Experts say that daytime activities can not only prevent myopia, but also control the development of myopia for children who have already developed myopia. The "Guidelines" specifically mentioned that it is necessary to increase children’s outdoor activities and advocate increasing outdoor activities in open, ventilated and sparsely populated places, which is conducive to preventing myopia. This is not contradictory to the prevention and control of the epidemic, but it is necessary to do a good job of prevention and control.

  First of all, children should try to avoid close contact with others when they are outdoors, and wear masks when they need to communicate with other children or others. Second, young children should be accompanied by adults for outdoor activities. At the same time, parents should pay attention to children’s hygiene, especially hand hygiene, and be sure to tell children not to touch their eyes, nose and mouth with their hands. Third, children should not spit everywhere during outdoor sports. When sneezing and coughing, they should pay attention to covering their mouth and nose with paper towels and elbows. Fourth, take off your coat and wash your hands in time after going home from outdoor sports.

  Choose regular electronic products

  Anti-blue light equipment is not necessary

  Mr. Yang, a citizen of Beijing, bought the latest tablet computer and anti-blue-light glasses in order to make his children’s online classes not hurt their eyes. Although the expenses are not small, he thinks it is worthwhile for their children’s eyesight.

  In this regard, experts suggest that the selection of video tools should adhere to the principle of "rather big than small", and the order of selection is projection, TV, computer, tablet computer and mobile phone. Improper screen size, display screen refresh rate and use distance can also easily lead to visual fatigue, and then cause eye diseases such as myopia or dry eye, while the resolution of the display generally does not cause visual fatigue, so it is suggested to set the parameters of the screen: the height should be kept at a level or slightly lower position in the eyeball and video center; The distance is 4-6 times of the diagonal length of the electronic screen; The refresh rate of CRT display screen of cathode ray tube is generally 75-85 Hz. If it is a liquid crystal display screen, there is no need to adjust the refresh rate. In addition, the ambient light should be suitable. When using electronic products at night, it is necessary to turn on the light and dim the brightness of the screen to 30%. Screen saver wallpaper with green background can be set to relieve eye fatigue.

  Wei Wenbin, director and chief physician of the Department of Ophthalmology of Beijing Tongren Hospital, said that there is an over-interpretation of the harm of blue light in the society at present, and there should be no direct relationship between the prevention of blue light and visual fatigue and the prevention and control of myopia. Blue light can be divided into long-wave blue light and short-wave blue light. Only short-wave blue light will affect eye health, but it needs long-time, high-intensity and uninterrupted irradiation. The electronic products that pass the quality inspection have filtered harmful short-wave blue light. Therefore, in daily life, there is no need to install anti-blue light equipment when using electronic products produced by regular manufacturers.

  Tables and chairs match the height of children.

  Try not to use the dining table instead.

  The desks and chairs that match the height of children can protect eyesight and prevent myopia. Inappropriate tables and chairs will have a great impact on sitting posture and sight distance, leading to diseases such as myopia and spinal curvature. During the epidemic period, a large number of students studied at home, not equipped with special desks and chairs, and some used dining tables, dining chairs or beds instead.

  In this regard, Guo Xin, director of the School Health Center of Beijing CDC, said that the dining table and dining chair are often too high, while the bed is soft and low, which cannot replace the regular desks and chairs.

  For families with adjustable desks and chairs, according to the height of children and the height range table of various models of desks and chairs for primary and secondary school students, the table height and seating height suitable for children can be found. According to this principle, the thighs and calves should be vertical, the back should be straight, the upper arms should droop, and the elbows should be 3-4 cm below the desktop to correct the desks and chairs. Families without adjustable desks and chairs should also make adjustments according to the above principles. When the table or chair is too short, the table or chair should be raised.

  Eye movement exercises are limited.

  And don’t rely on eye drops.

  Xiao Gang, a 10-year-old, stayed at home for online classes during the epidemic, staring at the computer for a long time during the day, often watching TV and playing games after studying, and sometimes staying up late to read books. Recently, the mother found that her son began to blink frequently, and there were always secretions in his eyes, and he rubbed his eyes from time to time. Xiao Gang’s mother is very worried.

  The eyeball is like a camera. To take a clear picture, you need to focus on the negative. The process of focusing is called adjustment, which depends on the movement of the muscles in the eye. Looking near is like spring contraction, that is, adjusting tension, while looking far is spring relaxation, that is, adjusting relaxation. Excessive adjustment may lead to myopia. Increase outdoor activities, increase the time to see the distance, you can effectively relax the adjustment.

  Wei Wenbin said that during the epidemic period, there were some "winking", "slanting head and slanting brain" and various eye exercises focusing on eye movement. This kind of exercise is actually the exercise of extraocular muscles, which is helpful to some children with oblique amblyopia who need to train their binocular vision function, but it can’t relieve the fatigue of intraocular muscles well, so it can’t slow down the development of myopia and visual fatigue. To prevent and control myopia, we should emphasize the formula of "20-20-20", that is to say, look for nearly 20 minutes and look at 20 feet (6 meters) for more than 20 seconds, so as to relax the muscles in the eye and relieve visual fatigue.

  At present, there is no drug promotion to improve vision and control the development of myopia in China. In recent years, studies have found that low concentration of atropine can delay the development of myopia in children. However, the low concentration of atropine eye drops is not a magic medicine. Some children will be afraid of light, unable to see clearly at close range, and allergic reaction to atropine. There are still some children who can’t effectively control the progress of myopia. So don’t rely on eye drops to prevent and control myopia, reduce the use of eyes at close range, pay attention to eye posture and increase outdoor exercise are the most important ways to prevent and control myopia. At the same time, we should go to the hospital early for health examination, monitor the occurrence and development trend of myopia and intervene in time.

  High myopia or blindness

  Wearing glasses is the most effective way to delay

  Experts suggest that preschool children should be more strict with the use of electronic screens than school-age children, and the use of electronic products should be minimized. The time for watching cartoons should not exceed 15 minutes at a time, and the cumulative time should not exceed 1 hour every day; Ensure more than 10 hours of adequate sleep, balanced nutrition, no picky eaters, no overeating, eat less sugar, eat more fruits and vegetables, and drink no less than 1500 ml of water every day; Choose an appropriate sport or game.

  Wei Wenbin emphasized that myopia can’t heal itself. Some high myopia above 600 degrees is pathological myopia, which is an important cause of blindness. The most critical purpose of juvenile myopia treatment is to prevent it from developing into high myopia and pathological myopia. Therefore, once myopia is diagnosed, it should be intervened.

  It is recommended to wear glasses when the degree is greater than 100 degrees. First of all, we should go to the hospital for identification. After ciliary muscle paralysis, mydriasis and optometry can distinguish true myopia, asthenopia and pseudomyopia. True myopia cannot be recovered by means of instrument training, and there is no effective cure at present. The reason why instrument training improves vision may be that the patient is pseudomyopia, or that the naked eye vision is improved by training ciliary muscles. However, this state of myopia has not been lifted, so there is no way to stop the rapid development of myopia.

  It is said on the Internet that children with low myopia get worse after wearing glasses, which is a natural development of myopia, not caused by wearing glasses. It is the simplest, safest and most effective way to delay this process by wearing appropriate glasses. With the improvement of the epidemic prevention and control situation, it is now possible to go to the hospital for optometry and glasses. When visiting a doctor, we should pay attention to strictly implementing epidemic prevention measures, make an appointment for optometry in advance, see a doctor at different times to reduce gathering, wear a mask for protection, and cooperate with the examination according to the doctor’s advice.

  interlinkage

  Attention should be paid to the vision problems of the elderly

  According to the 45th Statistical Report on the Development of Internet in China, by March 2020, the number of Internet users in China had reached 904 million, and the number of mobile phone users had reached 897 million. Among netizens, netizens aged 50 and above account for 16.9%, and the number exceeds 150 million. The Internet continues to penetrate into middle-aged and elderly people.

  Today, with the rapid development of the mobile Internet, the use time of small-screen mobile terminals for the elderly has doubled, which has greatly enlarged the eye problems of the elderly in the small-screen era. Many of them suffer from vision problems such as cataracts or glaucoma. According to the statistics of Ophthalmology Branch of Chinese Medical Association, the incidence of cataract in people aged 60 to 89 in China is about 80%, and the incidence of cataract in people over 90 years old is as high as 90%. Cataract patients are often accompanied by blurred vision, ghosting, photophobia, glare, dark shadows in front of their eyes, deepening myopia and other symptoms. Without surgical treatment, they may eventually become blind, which will seriously affect their normal work and life.

Chaos at the bottom of the gym: hairdressers and chefs turned into coaches, and male coaches recognized more than a dozen students as "dry sisters"

  Xinhua News Agency, Taiyuan, April 12th Title: The chaos at the bottom of the gym: hairdressers and chefs turned into coaches. The male coach recognized more than a dozen students as "dry sisters"

  Xinhua News Agency "Xinhua Viewpoint" reporters Ma Xiaoyuan, Liu Yangtao and Gao Jianfei

  Levis Yang, born in 1980s, was taken to the gym by a friend, and a coach took the initiative to pull him to do a set of high-intensity "physical fitness tests". Levis Yang felt very uncomfortable. The coach added fuel to the fire by saying that he was in poor health, worse than a 50-year-old man, and must start fitness at once. Levis Yang was fooled into buying a 5000-yuan private education course.

  "Xinhua Viewpoint" reporters visited first-tier cities such as Beijing and Shanghai and found that in order to attract consumers to buy classes with cards, some gyms are full of routines, which is hard to prevent; The annual card fee is thousands or even tens of thousands of yuan, and the price of private education is higher.

  The male coach recognized a dozen students as "dry sisters" and was fined for eating Chili peppers if he failed to finish his performance.

  "Beauty, handsome boy, get to know about fitness!" Walking in the city street, many people have met the staff in the gym to distribute advertising leaflets. With the popularity of fitness, the price of some gyms has also risen.

  Song Mingchao, born in 1990s, started his fitness journey two years ago. "Suddenly, I feel that people around me are starting to exercise. When we meet, we don’t meet and talk about how many times we have practiced this week, what actions we practice, and what supplements we eat." On social platforms such as Weibo and Tik Tok, there are not a few fitness "online celebrity" with more than one million fans.

  In recent ten years, the number of gymnasiums in China has exploded. Statistics from the State Sports General Administration show that the total number of gymnasiums in China has exceeded 100,000 in 2019.

  With the increasingly fierce competition, gyms try their best to attract people. A fitness instructor told an example he had witnessed: when a coach promoted a course, a female student refused on the grounds of "no money, I will buy it next time". The coach insisted that "it doesn’t matter if you don’t have money, you can bet something". Finally, the female student’s wedding ring was put down, which provoked the female student’s husband to make a big scene.

  On platforms such as Dianping.com, many netizens described the experience of "being forced to order": "I was forced to buy a course by the coach, and two muscular men blocked the aisle, which made me afraid to leave, and my attitude was extremely bad." "Being sandwiched between two coaches, two people with a red face and a white face, and finally spending two months’ salary to buy classes."

  The reporter learned that most gym coaches are responsible for sales tasks, and sales performance is directly related to the coach’s income. Some gyms will also charge the coach a "deposit", which will be confiscated if the performance is not completed. There are also gym regulations, and those who fail to achieve performance will be punished for eating peppers, mustard, lemons, and even being insulted and shaved.

  "In the past, the training for coaches only taught technology, but now the sales skills have been put in." Liu Jin, a senior practitioner, said, "From reception to transaction, what to say and do is a set of assembly-line operations, just to make customers unable to refuse and increase sales."

  Insiders confide that in order to retain customers, gyms will also use some "hidden rules". For example, male members are arranged for female coaches, and female members are arranged for young male coaches. Some gyms even encourage coaches to "play emotional cards" and "protect students like falling in love".

  A coach told reporters: "A male coach recognized a dozen students as ‘ Dry sister ’ There are also coaches who are responsive to customers, chatting, eating and shopping … …”

  Hairdressers and chefs become coaches, and fitness becomes harmful.

  Zhang Xiaochao, who once hired a personal trainer in a gym in Shijiazhuang, said that when the card was handled, the coach talked nonsense and arranged a detailed training plan. After the card was handled, it was perfunctory.

  "At first, the coach took the initiative to ask you for a class appointment. Later, you have to take the initiative to find him. If you don’t find him, you don’t care about you. It gives people the feeling that you can’t come." "I said that every time I finished practicing, I would relax myself. Later, every time I finished practicing, I said that the next member came, no matter what."

  In the current fitness market, private education is popular. However, the reporter found that the entry threshold of fitness coaches is low, and quite a few coaches are employed after two or three months of training, and some even "crash in one week".

  "Seeing that fitness instructors earn more money, many people have entered the stadium." Li Xingran, an insider in the fitness industry, said that some coaches may have been hairdressers and chefs a month or two ago, while others were selling in gyms and handing out leaflets on the street. Once there is a shortage of people in the store, they will "catch ducks on the shelves" and change clothes after simple training to serve as coaches to bring customers.

  A gym operator admits that there are 11 coaches in his gym, only 4 of them have received relatively professional training, and the rest are non-professional. After a simple training, they will be employed for one or two months. "Now more than half of the people in the industry can be said to be crash coaches. There are very few truly professional fitness coaches, and quality coaches are even more scarce."

  The reporter consulted some gyms as candidates. Some gyms have made it clear that even if they have no foundation, they can apply for membership consultants first, and learn research while accumulating customers. "There are many qualification certificates in the market, which are very easy to test."

  The reporter found that there are a large number of coach training institutions in the market, and they can win multiple qualification certificates by paying one or two thousand yuan and focusing on training for two or three months. The quality of these trainings is uneven. A gym operator said that he gave a written test to job seekers with qualification certificates, and took the most basic fitness knowledge, but most of them couldn’t even reach the passing mark. "The training is relatively watery."

  According to insiders, the lack of professionalism of coaches will bring hidden dangers to the safety of bodybuilders, which may cause knee meniscus injury, muscle strain, lumbar disc herniation and other injuries.

  Chloe Wang, a citizen of Taiyuan, told the reporter that he had trained bench press under the guidance of a private tutor before. "It’s 10 kilograms heavier than what I usually practice. After practicing for a while, my arm feels uncomfortable. I didn’t care at the time, but this place will still hurt intermittently after two or three years. The doctor said it was probably a sports injury at that time. "

  There are also individual fitness instructors with low quality who personally infringe on consumers. Last year, an employee of a fitness club in Wenzhou, Zhejiang Province, cut the crotch of her pants while stretching the muscles of Ms. Wang, a customer, and was finally sentenced to administrative detention on the 15th on suspicion of indecency.

  Make the fitness industry more "healthy"

  "In recent years, the fitness industry has achieved explosive growth, and various chaos has also appeared." Yan Sihai, general manager of fitness platform company CHINAFIT, said, "At present, the industry has shown signs of entering an adjustment period, and more and more people are beginning to realize that if they want to develop for a long time, they must change their living methods."

  Some experts believe that in order to ensure the healthy and orderly development of the fitness industry and safeguard the legitimate rights and interests of consumers, it is necessary to improve relevant laws and regulations, strengthen supervision and strengthen industry self-discipline.

  In order to promote the healthy development of the fitness industry, some places began to explore relevant practices. Since the beginning of this year, Shanghai, Beijing and other places have successively issued model texts of service contracts in the fitness industry, among which the "7-day cooling-off period for fitness membership cards" has attracted much attention.

  Zhao Zhanling, a lawyer of Beijing Zhilin Law Firm, and other experts said that overall, the relevant norms still lag behind the current development of the fitness industry, and the legislature and relevant functional departments should improve them as soon as possible.

  Strengthening industry self-discipline has also become the consensus of many people in the industry. Mao Zhenming, a professor at the School of Physical Education and Sports of Beijing Normal University, suggested that the relevant departments should encourage the establishment and development of fitness industry associations, build industry consensus through industry associations, and formulate industry rules, such as setting standards and thresholds for employment, clarifying industry service norms, and establishing a "blacklist" of employees and institutions, so as to standardize corporate behavior and create a healthy competitive environment and consumption environment.

  In view of the low industry threshold and the shortage of talents, people in the industry suggest that relevant departments and industry associations should accelerate the establishment of more professional and effective fitness instructor training standards and coach qualification certification system to ensure that fitness instructors have corresponding professional qualities. In addition, physical education colleges should increase the training of special talents in the field of social fitness, and consider setting up social fitness majors to meet the needs of people in the fitness industry.  

  Yan Sihai and other people in the industry said that in order to overcome the current shortcomings, traditional gymnasiums must change their business concepts and business models, strengthen their service awareness, create excellent course content and continuously enhance their core competitiveness.

  In addition, industry insiders and experts also remind consumers to stay awake and spend rationally in the face of dazzling courses and possible sales routines in the gym; When one’s own rights and interests are infringed, one should enhance the awareness of rights protection and learn to use legal weapons to safeguard one’s legitimate rights and interests.

What new cars are worth paying attention to at this year’s Chengdu Auto Show?

The Chengdu Auto Show will be held immediately on the 31st of this month. Jieshi Chewei will bring you first-hand reports. Today, let’s take stock of some models worthy of your attention at this year’s Chengdu Auto Show. Because there are many exhibitors and venues, we will present them to you in the order of 1~9 venues, which can also be used as a reference when watching the exhibition.

Venue 1

  ■ Ford’s new generation Focus

The appearance of the new Focus is still "Martin" family style, and the brand-new LED headlights are quite sharp. The wheelbase of the new Focus is 57 mm longer than that of the previous generation, and hatchback and three-box versions will be launched in China in the future. The new car will be equipped with a 1.0-liter turbocharged engine and a 1.5-liter turbocharged engine, with the maximum power of 126 HP and 181 HP respectively, matching the 8-speed automatic transmission. This power system is very exciting. The pre-sale price of the new car will be released at Chengdu Auto Show, so young people who like this car should keep an eye on it.

■ changan CS35 Plus

Following the trend of mobile phones, the naming method of cars is becoming less and less creative. The rude word "Plus" is imitated by major manufacturers, but CS35.
Plus is not an enlarged version of CS35, but a replacement product of CS35. CS35
Plus’s appearance is completely transformed, and the body lines are more masculine, which is very in line with the eyes of consumers nowadays. The new car will be unveiled at this year’s Chengdu Auto Show and is expected to be officially launched in October.

■ Beiqi ET400

This car, which has been unveiled at the Guangzhou Auto Show before, has a closed front air intake and a lot of body lines, and it looks really sharp. It is equipped with e-Motion of BAIC New Energy.
Drive super electric drive technology, it is understood that this car is expected to have a cruising range of 400 kilometers under comprehensive working conditions.

■ Beiqi EC3

The brand-new model of BAIC New Energy is equipped with a driving motor with a maximum power of 61 HP and a maximum torque of 150 Nm, with a comprehensive cruising range of 261 km. I have always thought that such vehicles are usually "careless", and the design language without any advantages does not know how to pass the internal resolution of BAIC, and occupying a new energy index may be its greatest use.

■ Changan Mazda CX-8

CX-8 is a brand-new medium and large SUV owned by Mazda. It made its debut at Tokyo Auto Show last year, and a right-hand version of CX-8 also came to China at Beijing Auto Show in April this year. CX-8 adopts Mazda’s "Soul Motion" design language, and its overall appearance is the same as CX-5, but its size is much larger, with a body size of 4900x1840x1730 and a wheelbase of 2930mm. The nearly five-meter conductor is indeed a big guy. In the future, CX-8 will launch two versions of 6-seat and 7-seat. I believe that the price after domestic production is the most concerned point for everyone, and there are not a few people holding money and other prices.

■ GAC Mitsubishi Yangge

Yige is a brand-new compact SUV owned by Mitsubishi, and its design is very bold. This kind of design is hard to accept two years earlier, but this year many manufacturers have begun to take an unusual path, such as Toyota and Mazda. mitsubishi
Game songs are also to seize this aesthetic change. After all, it is king to seize the critical eyes of young people. Yige will be equipped with a 1.5-liter turbocharged engine with a maximum power of 161 HP and a maximum torque of 250 Nm.

Venue 2

  ■ Guangqi Honda Accord Hybrid Edition

Guangqi Honda will officially release the new Accord hybrid version on the 29th of this month, and of course it will also appear at the Chengdu Auto Show in 2018. This hybrid model is obviously aimed at Toyota’s twin engines. This generation of Camry and Accord have extraordinary market performance, and the media’s evaluation of them is also more praise than condemnation. If the Accord does not write articles on power matching, it will slowly distance itself from Camry, and the hybrid version can be described as very timely. The new Accord sharp hybrid model will be equipped with the third-generation Honda i-MMD dual-motor hybrid system, and the fuel consumption per 100 kilometers of different configuration models is 4.0 liters and 4.2 liters respectively.

■ GAC Toyota ix4

IX4 is the production model of E-concept, an SUV concept car released by GAC Toyota in 2017. It is also the first pure electric SUV under GAC Toyota, and its appearance is basically consistent with the E-Concept concept car. IX4 is a pure electric compact SUV based on GAC Chuanqi GS4, which is sold by Chuanqi Logo. The new car will be equipped with a motor with a maximum power of 177 HP and a top speed of 156 km/h.

■ Geely Binrui

Binrui’s appearance is biased towards the sports style, with a very exaggerated movement surrounding, and the lines at the tail adopt the slip-back shape, which further enhances its sense of movement. Binruita will carry 1.0-liter turbocharged and 1.4-liter turbocharged engines. Binrui is a brand-new compact car released by Geely Automobile. The pre-sale price of this car has been released before (90,800 ~ 118,800), and the price will be officially released at the Chengdu Auto Show.

Venue 3

  ■ roewe MARVEL X

MARVEL
X is the first step of Roewe’s ambitious push into the luxury SUV market. The design of the front face is slightly similar to RX5, but the streamlined and elegant body is different from any of Roewe’s models now, because it was built on the electric vehicle platform from the beginning. MARVEL
In the future, X will be available in two configurations: dual-motor and triple-motor. The power of the dual-motor version is 116 HP +71 HP, and the three-click version is 116 HP +116 HP +71 HP. According to officials, MARVEL
X’s 0-100 km/h accelerates the world in only 4 seconds, the maximum cruising range is 500 km, and the power consumption per 100 km is 14.2 kWh (is it similar to some data). MARVEL
X is one of the most concerned new cars in Venue 3 of Chengdu Auto Show, and Roewe will release its final price on August 31st.

■ Chevrolet Volando

It is reported that Chevrolet will launch its new compact crossover model, Volando, at this auto show. Indeed, the appearance of this car is very cross-border, the front is like an SUV, the side is like a fat station wagon, and the interior seat layout is like an MPV. There will be 5 seats and 7 seats to choose from in the future. The new car is equipped with a 1.3-liter turbocharged three-cylinder engine with a maximum power of 156 HP, matching the 6MT/6AT gearbox. In addition to the starting Volando, Chevrolet explorers Redline and Cruze Redline will also be listed at this year’s Chengdu Auto Show.

■ mg HS

Based on concept car MG X-motion
Concept, MG HS will announce the pre-sale price at this year’s Chengdu Auto Show. HS largely retains the design concept of the concept car, such as the shield-shaped air intake grille, as well as the mesh modeling, even the MG.
The sharp headlights on X-motion have been preserved. The length, width and height of MG HS are 4574/1876/1664 mm and the wheelbase is 2720 mm respectively. The MG HS will be equipped with 1.5-liter turbocharged and 2.0-liter turbocharged engines with maximum power of 169 HP and 220 HP respectively.

■ Mustang T80

T80 is a compact SUV owned by Mustang Automobile, equipped with three engines: 1.5-liter turbocharged engine, 1.8-liter turbocharged engine and 2.0-liter turbocharged engine. The newly added 1.8T engine has a maximum output of 170 HP and a maximum torque of 235 Nm, matching the 8AT gearbox. T80 will be pre-sold at Chengdu Auto Show.

■ Beijing Hyundai New Tucson and Yixing

Beijing Hyundai brought two new cars at this year’s Chengdu Auto Show, of which the new Tucson is the first in China and the other is Yixing, which will start pre-sale at Chengdu Auto Show. The appearance of the new Tucson has changed greatly. The brand-new family-style front face has a larger air intake grille, and the headlights are sharper than the previous generation. The new Tucson is expected to be equipped with a 1.6-liter turbocharged engine with a maximum power of 177 HP and a maximum torque of 265 Nm, which may still match the 7-speed dual-clutch gearbox. It has been three years since the previous generation of Tucson, and the majority of riders are increasingly expecting the new generation of Tucson. If you come to Hall 3, Beijing Hyundai is a different booth to miss.

Venue 4

  ■ dongfeng fengshen AX7

Venue 4 is almost chartered by Dongfeng Group, so it can be regarded as a special performance of Dongfeng. First of all, the entrance of the venue is dongfeng fengshen, and the most important model brought by this auto show in dongfeng fengshen is the new generation AX7. To tell the truth, the current dongfeng fengshen AX7 didn’t leave me too good influence. Aside from the power performance, the light appearance is a little too "simple". However, the appearance of the new car is obviously improved compared with the previous generation, and the appearance is more scientific and technological than the previous generation, and the taillights across the tail are highly recognizable. The new car has been confirmed to be officially launched on September 25th this year.

■ Dongfeng Citroen C4 Aircross Yunyi

Dongfeng Citroen currently has C3 XR and Tianyi C5 AIRCROSS in the domestic SUV market, and this year’s auto show will launch C4 between the two positioning.
Aircross, the intention to seize the market segment is obvious. C4
Aircross inherits the unique design aesthetics of the French as always. The rounded body makes people love and hate, and they like it fondly, and even a glance at it is redundant. It is reported that C4
Aircross will start pre-sale at Chengdu Auto Show, and it is expected to be officially listed on September 20th.

■ Qichen T60

In July, Qichen first released the official photos of T60. From the photos, we can easily see Qichen’s future family-style design language, and the straight body lines highlight the masculine side of T60. The new car will be equipped with a 1.6-liter naturally aspirated engine with a maximum power of 125 HP and a maximum torque of 154 Nm, matching a 5-speed manual or CVT gearbox.

China Sports Lottery Fitness Walking Carnival Held

Recently, Yunnan Sports Lottery Management Center has simultaneously hosted the 2024 China Sports Lottery Fitness Walking Carnival in Kunming Haigeng Sports Training Base and Kunming Haihong Wetland Park.

This activity combines walking and fun sports meeting. On the day of the activity, everyone set out against the sunrise, strolled along the Dianchi Lake, and measured the beauty of spring with their footsteps. After a brisk walk, an interesting sports meeting was held. Everyone took an active part in fun sports such as "Colorful Jumping", "Stars Holding the Moon Relay" and "Walking in Wan Li with Beads", and there were laughter and laughter on the spot.

The theme of this activity is "graceful gait and graceful demeanor", aiming at encouraging more women to cultivate good habits of exercise and fitness through simple and colorful exercise forms. In the future, Yunnan Sports Lottery will promote the development of national fitness with more colorful activities.(From March 20th, China Sports Daily, 08 edition)

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[Pillow Water Wuzhen Network Gathering Prosperity] Li Yanhong: Looking forward to artificial intelligence to bring more surprises

Li Yanhong, Chairman and CEO of Baidu Company (photo by CCTV reporter Li Wenliang)

Li Yanhong, Chairman and CEO of Baidu Company (photo by CCTV reporter Li Wenliang)

  Cctv news(Reporter Luo Chuan Li Wenliang Li Wenxue Tang Shiying) On December 3rd, the 4th world internet conference opened in Wuzhen, Zhejiang. Li Yanhong, chairman and CEO of Baidu Company, delivered a speech at the sub-forum that afternoon. He believed that the Internet had no demographic dividend, and it was replaced by a technology dividend. In the next few decades, technological innovation represented by artificial intelligence will continue to promote the development of the digital economy.

  The theme of this conference is "Developing Digital Economy and Promoting Open Sharing — — Work together to build a community of cyberspace destiny. " As soon as Li Yanhong took the stage during his speech, he said humorously: "The first few people didn’t have PPT. I think PPT would be more clear if there were dry goods." It attracted a laugh from the field.

  Li Yanhong said that the growth rate of Internet users in China was above 50% 10 years ago, but it has actually reached about 6% today, which means that the demographic dividend of the Internet is gone. But there is also the driving force for growth, that is, artificial intelligence. Today, artificial intelligence is in a very early stage of development, much like the growth of the Internet in China more than a decade ago.

  The demographic dividend is gone, and we still have a technological dividend, that is, technological innovation represented by artificial intelligence, which will continue to promote the development of the digital economy in the next few decades. Algorithm, computing power and data are the three growth drivers of artificial intelligence. In the future, the main driving force for the development of digital economy in China will be artificial intelligence, which will develop at a very fast speed.

  In the past, Internet companies were basically software-oriented, but today they need a strong combination of software, hardware and services in order to be effective.

  Li Yanhong took the automobile industry as an example. The automobile industry has been an old industry for hundreds of years. But today, because of the development of artificial intelligence technology, it will not only affect the car factory, but also affect many upstream and downstream industries, such as taxi service providers, chip manufacturers and vehicle manufacturers. Many upstream and downstream companies will benefit from it, or they will be threatened by the development of artificial intelligence technology. The automobile industry will undergo tremendous changes in a hundred years.

  The promotion of artificial intelligence technology to the real economy and all walks of life is obvious. Li Yanhong believes that from finance to real estate, from education to medical care, from logistics to energy, every industry will change because of technological innovation, and it is expected that artificial intelligence will bring constant surprises to each of us.