From a Y1s Roman column, we can see the product aesthetics iteration of usmile.

At a time when consumption is escalating,Cultural art consumptionGradually become a new economic growth point and support point, at the same time,It also marked a new track for the brand to circle.

Recently,Usmile cooperated with the British Library in a cross-border cooperation, with art and culture coming into life as the core, and launched the Y1s Roman column electric toothbrush gift box.Once again, it successfully caught the attention of consumers and the market.

As the core product of this joint gift box-US Mile Y1s Roman column electric toothbrush has long been a young consumer in China.An "entry-level" oral care item with one hand. Since its birth, Y1s Roman column has been loved by consumers and won numerous awards because of its high value and hard-core technology. At the same time,It has also gone through numerous product iterations, which witnessed usmile’s ultimate pursuit of products..

China’s first electric toothbrush after 90.

In the early days of the birth of Y1s Roman column, the domestic electric toothbrush industry still continued the product design style of Europe and America, and most of the products on the market were blue-greenMedical industry wind.

However, as the main consumer army, Generation Z is not satisfied with this. For them, when choosing a product, function and price are the most basic elements, and they begin to pay attention.Behind the productInspiration story, cultureaestheticscomposeWhether it matches the life you are pursuing.

As a result, usmile boldly issued the first challenge to the traditional electric toothbrush industry-getting color inspiration from the color of popular food macaroon, and choosing Y1s Roman column.Macaroon color system is the main color, and at the same time, the design of the handle adopts the classical and elegant Roman column appearance more than 2,000 years ago.It broke the inherent impression of consumers on the design of electric toothbrush products for a time.

Usmile makes users feel that the electric toothbrush can not only be used as a technology product to help the oral cavity achieve the ultimate cleanliness, but also achieve the artistic corner of the home, bring beautiful feelings to daily life, and make people feel happy and comfortable during use.

In a sense, it is better to say that usmile is a consumer brand.The firstopencreatewatch from a height or distanceBrand of oral culture, aesthetics and economy.

It is this kind of product design that dares to break the traditional definition and subvert the industry cognition that attracts a lot of attention from the post-90s generation. At one time, almost all young consumers aged 18-24 have one hand. At this point, the macaroon color system and Roman column handles have also becomeUsmile super large single item Y1s Roman column uniqueDNAsymbol.This "aesthetic experiment" successfully launched a rapid change in the market of product homogeneity, making domestic brands imitate American and European brands to compete to imitate usmile..

But,This is only the beginning of usmile’s economic exploration of oral culture aesthetics.

02 Fashion macaroon to Temperament Mo Landi

Last year, on the occasion of the 150th birthday of the Metropolitan Museum of Art,Usmile joins hands with the Metropolitan Museum of Art, launched the co-branded Y1s Roman column electric toothbrush gift box, which once again refreshed users’ awareness of this super-large item.

The gift box is selected in the outer packaging design.Four Classic Paintings by Master Van GoghseparatelyMatch product color, Iris, Nerium oleander, Wheat Field and Cypress and Rose, which were originally hung in the precious collections of the distant Metropolitan Museum of Art, entered the daily life of consumers through a cross-border joint brand name.Every consumer can really appreciate, touch and feel the charm of classic art..

It is worth mentioning that the Van Gogh green extracted from the work "Rose" is a brand-new color created by usmile for consumers this time, and it also symbolizes.The Transformation of Y1s Roman Column from macaroon Color System to Mo Landi Color System.

In 2019, when Van Gogh Green Y1s Roman Column was born, Pantone, an authority in the color field, announced that "Pepper Stem Green" and "Moss Green" were popular colors in spring and summer, and the industrial design team of usmile also had an insight into this color trend and quickly started the research and development iteration of Mo Landi new color system for products.

Unsurprisingly, after the usmile Van Gogh Green Y1s Roman Column was put on the market, it quickly attracted the attention of young consumers.Sales even surpassed the pink macaroon model.For a time, it became the first choice for young people in China. During the same period, major brands, such as fashion industry and household daily chemical industry, which are sensitive to smell, also quickly launched green items, and seized the color economy brought by this wave of "green hurricane", which also benefited consumers.

Soon after, on the basis of continuing the joint signature of master art, usmile brought two other advanced colors to consumers, from the masterpiece of abstract geometry- Red and blue extracted from mondriaan’s Red, Yellow and Blue.This time, the Mo Landi-colored Greek blue sonic electric toothbrush captured the hearts of a large number of young art lovers as soon as it was put on the market, which once again continued the vitality, vitality and competitiveness of this super single product.

This is an era of consumer goods explosion, with thousands of products appearing every day. In the dazzling options, how can we stir the hearts of consumers?

We might as well boldly imagine whether usmile’s application of color systems in macaroon and Mo Landi can becomeCopy and paste samples from other track brands?If these colors are applied to your own products and matched with different shapes, can you quickly create another fashion item on the track?

I think the answer must be no. Only when the brand makes it clear from the very beginning that the product needs to be closer to the real life scene of consumers, realizes the value of consumers based on keen insight, and establishes close emotional connection with consumers with active empathy, can it have a chance to win the favor of users, while the use of color only completes the communication of the basic appearance of products.usmileNot limited to productsProfessional efficacy,The exploration of cultural aesthetics economy,And insight into empathy with consumers,Perhaps it is one of the reasons why it was chosen among thousands of brands.

Verification of Cultural Aesthetics Economy with Joint Names

Along the way, the product aesthetics pursued by usmile is not just good-looking in visual appearance.Giving "beauty" a deeper cultural value is something it continues to dig deep into.. Recently, usmile officially announced another cross-border joint name, this time with a history of hundreds of years.British Library.

It is understood that this is the British Library.The first cultural cooperation with a consumer brand in China.. asOne of the largest academic libraries in the world.The British Library has a history of nearly 270 years and plays an important role in the cultural circle. This "treasure house" has 150 million collections from all over the world, some of which can be traced back to thousands of years ago, and some belong to the digital age, covering hundreds of languages and witnessing the evolution of human civilization for thousands of years.

In this joint venture, usmile selected four works from many collections and integrated them into the design of the gift box.From fairy tales to scientific history to rare murals, each gift box corresponds to different works and meanings.

On the cover of the gift box, four paintings under the arched building set off neat Roman column lines, and the exquisite bronzing and three-dimensional design made the product have a tactile experience.Book-inspired packaging designImpliesThe ingenious idea of the brandUsers can really experience the action of opening books when opening the gift box. As can be seen from this detail, usmile not only injects aesthetic value into the product, but also endows the product with deeper cultural connotation, which brings richer experience and imagination to users, and also transforms an electric toothbrush gift box into a social currency with gift mind, and its value far exceeds the product itself.

During the official notice period, the gift box has not been put on the shelves, and the backstage of usmile has received numerous inquiries from users. It can be said that this is not only the success of this joint name, but alsorightoral cavityA Successful Verification of Cultural Aesthetics Economy.

04 Hard-core product strength that has never fallen behind

While pursuing the ultimate cultural aesthetics of products, usmileThe control of product technology and quality has never been relaxed.. From the first generation of Y1s Roman columns to the present, usmile has beenCleanliness, endurance and safetyThe product has been iteratively upgraded for no less than ten times. In each iteration, usmile will invite users to participate in the trial of the product, and follow theOptimize and adjust the products according to the feedback data of each user.Finally, it will enter the production process.

For example, in order to enhance the grip comfort of consumers when using electric toothbrushes, the diameter of the handle of the usmile Y1s Roman column is changed from the original one.30.7mm reduced to 27mm; At the same time, the product waterproof upgrade toIPX 7 waterproofTo better help extend the service life of products. In addition,The rounding rate of bristles is also increased from 80% to 90%.Effectively prevent tooth damage and gum bleeding, and care for the mouth more gently.

Now consumers get the performance of many products of usmile Y1s Roman column.Have far exceeded the industry average, ranking first,Use technology to inject hard power into products beyond aesthetics, and truly bring consumers an extremely clean oral care experience.

On the basis of good products and services,Brand’s pursuit of aesthetics is the embodiment of progress.Whether it’s the first macaroon electric toothbrush that broke the imagination of the industry, or it’s co-branded with the Metropolitan Museum of Art and the British Library, usmile is remembered for its keen insight, rapid innovation to meet the most real needs of consumers, and the breakthrough of beauty beyond its powerful product functions.

What should the current hot oral care track do, what is the brand space, and what height can it go? Through the exploration of usmile’s cultural aesthetics and economy, this has become a more open issue, which makes us full of expectations.