According to the news, the daily average search volume of Xiaohongshu reached 600 million times, nearly half the growth rate of Baidu, which surprisingly challenged its dominance.

The average daily search volume of Xiaohongshu reaches 600 million times! According to media reports, the average daily search volume of Xiaohongshu in the fourth quarter of 2024 has approached 600 million times, while in mid-2023, this figure was only 300 million times. In more than a year, the search volume of Xiaohongshu has doubled. At present, Baidu’s daily average search volume is slightly higher than 1 billion times, and the search volume of Little Red Book is almost half that of Baidu.

According to the China Search Engine Market Share Report released in May 2024, Baidu ranked first in the mobile phone market share, close to 70%, while Bing ranked second with only 14%. However, on the computer side, Baidu’s market share has fallen behind that of Bing, which is close to 46% and Baidu is about 25%. This shows that the market share of mobile search engines is very important to Baidu.

Judging from the current growth rate of Xiaohongshu, if the market structure changes, Xiaohongshu may surpass Baidu in the next year and become the leader in the domestic search industry.