Chao News Client Reporter Zhan Chengkai Correspondent Li Jia Yu Huifang

"Is there a nightlife in Jiangsu and Zhejiang?" This is a hot topic recently.

Hangzhou said: Of course! And very rich.

As night falls, the lights are on, fireworks are rising in the night market in the neighborhood, the bustling business district is full of people, and the colorful performing stage is bursting with popularity. Night shopping, night eating, night traveling, night entertainment and night sports … Under the reflection of lights and starlight, a "night going to the city" full of trend vitality and fashion style has begun.

The fiery night economy releases huge consumption energy.

Let’s take a look at how interesting the nightlife in Hangzhou is.

There are more flowers in Hangzhou night market, and each one is more interesting than the other.

A dazzling array of cultural and creative products, attractive snacks, colorful open-air movies and cultural performances … On a summer night, the Wanxianghui Night Market at the East Railway Station, 300 meters away from the East Railway Station, is crowded with people, with colorful lights, vendors selling and diners talking one after another.

"The night market food here is delicious, satisfying my taste buds, and there is a unique camping night market to experience, with high value and very good photos." Ms. Huang, who is from outside the province, has visited Wanxianghui Night Market in East Station on social platforms before, and recently went to punch in. "It’s near the railway station, which is very suitable for visitors who arrive and leave Hangzhou."

It is understood that the night market of Wanxianghui, the East Station of Pengbu Street, opened on June 3, with 50 market stalls and a constant stream of tourists every day. After 10 o’clock in the evening, the market closes, midnight snack appears, and the latest catering brand is open until 2 o’clock in the morning.

Since its opening, the night market has attracted 1.5 million consumers, and the market has achieved sales of 1 million yuan. At the same time, it has also brought more than 20% passenger flow and sales to the shopping mall.

In Dinglan, north of the city, at 7 pm, "Lechao Street" night market also ushered in the most lively moment of the day. The 26 booths were lined up in an orderly manner, and diners from all directions feasted in the enthusiastic shouts of various merchants.

The "predecessor" of the night market is the ground parking lot of Dinglan Square. In order to encourage the development of "night economy", Shangcheng District ingeniously revitalized the existing idle resources to build a night market. It is worth mentioning that there are 10 stalls in the night market transformed from nucleic acid sampling kiosks, and now they have become the main force of the night market stalls.

"The night market at home is very grounded, but it doesn’t lose quality. Recently, the weather is hot. After work, I am here with my family and friends to blow the evening breeze, drink, eat and chat. The most important thing is to enjoy this atmosphere and enjoy it very much." Mr. Li said.

Recently, along with Wanxianghui Night Market in East Station and Lechao Street in Dinglan, there are also 777 West Street Night Market and Jiubao Nightingale Street in Xizi International of Jianqiao East Station, which have their own characteristics and styles. For example, there are 16-meter graffiti neon walls, starry bubble houses, romantic camps and other projects in 777 West Street, and a free stall policy has been introduced.

These night markets have become emerging punch points in Shangcheng District after the core business districts such as Hubin, Wu Shan and Qianjiang New City. The night market with more flowers attracts a steady stream of passengers and also strongly stimulates consumption.

Night consumption accounts for more than half of the whole day’s consumption, and "going to the city at night" is full of vitality.

The streamer at night is not only a colorful display of urban culture, but also an important symbol of urban economy. When the neon lights are flashing and the diners are talking, it is not only fireworks, but also a new impetus.

According to the person in charge of the Shangcheng District Bureau of Commerce, as the first batch of urban areas selected as provincial-level night economy pilot cities, this year, Shangcheng District has actively implemented the action plan of Hangzhou to build a "sleepless paradise and Tesco Hangzhou", created different types of night economy gathering areas, developed night economy consumption patterns with local characteristics, and rich formats covering shopping, food, travel, entertainment, exhibitions and performances are emerging, forming a night that matches high-quality development and high-quality life. From January to June, 2023, the night consumption in Shangcheng District reached 58.12 billion yuan, accounting for 55.7% of the whole day consumption, up 20.5% year-on-year.

As the first batch of demonstration zones of city-level night economy gathering, Wu Shan, Hubin and Qianjiang New City deepen the integration of business and culture, and innovate consumption scenes. Among them, the Wu Shan business circle highlights the Song rhyme culture, innovates the blending scene of ancient and modern times, and creates a new national tide. For example, the Qinghefang Historical District has launched activities such as the night tour of Qinghe River and the wonderful night of literary travel, and the Gulou Little Square has created a "literary beauty" night performance; Lakeside business circle, deeply cultivate the "Lake" series IP, launch night cultural performances, night auto shows and trunk market activities, introduce 24-hour convenience stores and "Midnight Food Store" to provide 24-hour consumer services; Qianjiang New Town Business Circle, through the light show+cultural show, shows the trend block and fashion atmosphere of international norms.

Shangcheng also uses digital technologies such as Hangzhou’s "urban brain" and "smart business district" to provide supporting management support in health, public security, traffic congestion and parking convenience, including taking the lead in issuing detailed rules for the external swing and relaxing the external swing area, format and time.

In the next step, Shangcheng will further refine its business format, cultivate hot spots, enrich the supply of night consumption, and enhance the economic and cultural connotation at night. It will also launch night consumption promotion activities in cooperation with activities such as Midsummer Night and Nightless Paradise, strengthen the brand of "Going to the City at Night", and continue to ignite the city’s fireworks and stimulate new vitality.

"Let the night in the upper city light up, the popularity will gather, the consumption will be on fire, and the people’s lives will be happy." The person in charge of Shangcheng District Bureau of Commerce said.

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