The highlights of the "June 1 ST" party of the Central Radio and Television General Station in 2018 have long been known!

    Children’s Day on June 1st is the most beautiful memory in everyone’s childhood, and how can there be a "June 1st" party in this most beautiful memory? For more than 30 years, CCTV’s "June 1st" party is not only the "Children’s Spring Festival Evening" eagerly awaited by children, but also an annual cultural feast watched by all families in China. At 8 o’clock on the evening of June 1st, the "June 1st" party "A New Era of Flowers Blooming" in 2018 will arrive as scheduled.

  This year’s "June 1st" party is a bit special: children and friends all over the country can not only watch the party on CCTV’s comprehensive channel and children’s channel, but also listen to the party synchronously through china national radio and China Radio International. At the same time, CCTV, Yangguang. com, International Online and other networks and new media platforms will also be broadcast synchronously and wonderfully. Whether in Beijing, China, new york, Auckland, New Zealand or Madrid, children all over the world can enjoy the gala in different ways and celebrate this happy festival for children.

  "Flowers bloom in a new era", happiness is full, the host lineup is full, and the anchor "new forces" are added.

  As the first "June 1" party since the victory of the 19th National Congress of the Communist Party of China, the theme of this year’s party is "A New Era of Flowers Blooming". Xu Beibei, the general director of the party, said, "The party will be ‘ New era ’ As the main line, through the artistic expression full of childlike innocence, we will integrate national hot topics such as the Chinese dream, the 40 th anniversary of reform and opening up, precision poverty alleviation, cultural self-confidence and inheritance, and express the happiness of children all over the country with a high-level party that is pleasing to the eye, pleasing to the ear and pleasing to the heart. "

  The total duration of the party is 100 minutes, including songs, dances, operas, acrobatics, martial arts, magic, recitation, musicals and other artistic expressions. The program types are rich and diverse, and the stage is international and full of science and technology. On the basis of making full use of the existing lighting and beauty facilities of CCTV Studio No.1, the party newly designed the radial pistil-shaped LED screen hanging over the stage, constructed a three-dimensional and changeable stage space through multi-screen combination and lifting movement, and cooperated with high-tech means such as augmented reality to create a stage artistic conception that is more in line with children’s characteristics and echoes the theme atmosphere of "a new era of flowers blooming".

  今年的“六一”晚会,也是首次以中央广播电视总台的呼号面向世界发声的第一台少年儿童综艺晚会。中央广播电视总台集结三台编、创、演精兵强将,为小朋友们送上一台精品化、高水准的节日大餐。来自中央电视台少儿频道的鞠萍、小鹿、月亮、黄炜、绿泡泡和金豆,将和来自央广的陈旻、国广的安娜组成全新主持阵容,共同主持。

   给习总书记唱歌的小姑娘圆梦“大舞台”再唱《国旗国旗真美丽》

  儿童是花朵,在阳光下绽放。开场歌舞《花开新时代》,以富于童心和想像力的形式,表现花开的状态,展示花开的过程,表达花开的心情,同时也期待春华秋实的必然结果,憧憬“中国梦”早日实现。《花开新时代》是为今年“六一”晚会量身定做的主题歌,特别邀请著名词曲作家杨启舫、舒楠操刀,简单明快的童谣风,童真童趣十足,特别适合儿童传唱。

  在中央广播电视总台成立的大背景下,今年“六一”晚会还首创了三台联合首发主题歌的模式。与以往不同,今年的主题歌将发布两个版本:歌曲版和现场版。歌曲版将首先以MV的形式在央视少儿频道、各网络和新媒体平台上线。届时,央广、国广也将同步播出晚会主题歌,让小朋友可以先“听”为快。现场版同样不容错过——410名大小演员手持花环、花球、花束,将舞台变成一个姹紫嫣红、绚丽缤纷的大花园,恢宏大气,值得期待。

   “国旗国旗真美丽,金星金星照大地,我愿变朵小红云,飞上蓝天亲亲您。”这首儿歌相信很多小朋友都不陌生。在今年的“六一”晚会上,一位来自大凉山的彝族小朋友吉好有果将带来她的动情演唱。今年春节期间,最高领袖总书记到大凉山调研、走近彝族贫困群众时,吉好有果就曾为习总书记演唱《国旗国旗真美丽》,并得到习总书记的鼓掌称赞。

  The little girl has a wish: to sing her song to more people on a big stage. This June 1 ST, Ji Haoguo’s dream will come true soon: she will come to Beijing with her ten classmates and take to the June 1 ST party, the dream stage in her mind — — Pure children’s voices will fly out of Liangshan Mountain and into thousands of families in Qian Qian.

   The classic song "Singing the Motherland" was sung by two children and young singers safely, with singers of different ages on the same stage, showing the energetic spirit of the pillars of the country in the new era and arousing the enthusiasm of children to love the party, patriotism and forge ahead in the new era.
        At the end of the party, the Young Pioneers’ team song "We are the Successors of Communism" will be sung by every child. The familiar notes and sonorous melodies will converge into the chorus on stage and off screen, and the flowers in the sunshine of the new era will show their determination to go forward bravely in the form of singing and dancing — — Declare faith and join hands in the future.

   The idea of "watching" radio and "listening" TV presents a new audio-visual experience.
         "Three-in-one" has opened a new era of all-media for "watching" radio and "listening" TV. At the "June 1st" party, the main creator of the party gave the children a full appreciation of this brand-new audio-visual experience through careful arrangement and creative presentation.
         The musical short play "Peter and the Wolf" shows the characteristics of "integration". The program will reproduce the story telling scene of Grandpa Sun Jingxiu in the program "The Little Horn" of CCTV, and skillfully integrate the characteristics of radio programs and TV programs, so that children can "watch" the radio through TV, and small listeners in front of the radio can also "listen" the TV through radio at the same time.
        Peter and the Wolf is a symphonic fairy tale specially created for children by prokofiev, a famous composer in the former Soviet Union, which has influenced generations of children. On this basis, the creative team made creative adaptation, and replaced these instruments with the art form of acabella’s unaccompanied vocal chorus, and staged a wonderful vocal "show", which was vivid and innovative, showing the pure and harmonious beauty of the voice, making the program more three-dimensional, full and more enjoyable. The most surprising thing is that the original sound of Grandpa Sun Jingxiu will be reproduced on the stage of the "June 1" party — — I believe this will also arouse the childhood memories of many big friends.

   The sitcom "For You in the Future" is a new era holiday message sent by CCTV to hundreds of millions of children. On the eve of "June 1st", the Central Radio and Television General Station launched the global solicitation of "To You in the Future". Mom and dad have all kinds of wishes and expectations for their children, and the children also have a lot of imagination about themselves in the future. Parents and children realize an intergenerational dialogue through time and space by writing down future messages.

  This interactive solicitation will also be presented on the stage of the "June 1" party in the form of augmented reality, and lucky children can also see their smiling faces appear on the screen. Hong Yun, Paopao Lv and Anna, three hosts of the Central Radio and Television General Station, will jointly recite "For You in the Future". The whole story is touching and memorable. It is not only full of parents’ exhortations to children, but also contains the country’s earnest expectations for future talents. I believe this will be the most anticipated "June 1" gift that children receive. New media platforms such as CCTV Children’s WeChat WeChat official account and CCTV Children’s App will also launch audio versions — — Television that can be "listened to" greatly extends the vitality of art.

   Unforgettable children’s songs and anime family relive their growing memories together.
        Children’s Day is a children’s festival, but the "June 1" party is not only a grand gathering for children, but also a precious parent-child time that can’t be missed. In recent years, the evening party has made great efforts to create family ratings, and worked hard on programs suitable for families to watch together. I hope that while the children are happy, parents can also find their childhood and arouse their childlike innocence.
        Everyone has the shadow of singing children’s songs in his memory, which are classic melodies and works belonging to that era. The children’s songs co-sang "Classic Singing Non-stop", and selected many classic children’s songs with different characteristics of the times: Communist Children’s Youth League Song sung after 50, Let’s Swing Our oars after 60, Xiaoluohao sung after 70, Little Boy sung after 80, and Spring Dawn & HELIP being sung by children in the new century; … The familiar melody will bring friends and children to relive the warm memories of those growing up together.

  The animated song "Grow Up with Me" will string together the animated images that accompany generations of children to grow up in the past 40 years of reform and opening up. The nursery rhymes of "Weaving a Flower Basket" sounded, leading us through time and back to the 1980s when we were waiting to watch "Snow Child" in front of the black-and-white TV. Snow Children, Smurfs, Marshmallows and Mama Clouds, Disney’s classic animated characters Mickey, Minnie, Donald Duck, Goofy, Bruto, and now the hottest little pigs from Britain … … What is particularly worth looking forward to is that Piggy Page’s family will step out of the TV screen for the first time and come to the stage of the "June 1st" party to send holiday wishes to the children, which is also their first show in China!

 

  Light and shadow have been intertwined for 40 years, and many children in the past have become parents. Those animation partners who grew up with them are still bringing joy to their children. In the process of accompanying children, they also met new animation partners. At the happy moment of Children’s Day on June 1st, let’s get together!

  Rainbow Bridge, a southern Fujian style, attracted a pro-Beijing opera and martial arts family on both sides of the strait to pay tribute to traditional culture.

  This year’s "June 1" party is full of wonderful performances. The children’s chorus "Lost Copper Rainbow Bridge" skillfully takes the Minnan nursery rhyme "Lost Copper" as a musical opportunity, reflects the style of the new era through brand-new song creation, and combines with rich Minnan customs stage elements, showing the profound implication that children on both sides of the Taiwan Strait share the same roots and hold hands in the dialogue between ancient and modern times.

  The China Acrobatic Troupe will come to the stage of the party with their "International Gold Award" program "Nine Waves". The stunning skills and thrilling stage presentation, the combination of strength and beauty, show the spirit of young sailors on the ship who are not afraid of dangers and forge ahead bravely, and also imply that China ships will sail and sail.

  Chinese traditional culture has a long history. At the "June 1st" party, children will pay tribute to China’s excellent cultural traditions in their own way. Hu Wenge, a performing artist of Mei School, will join hands with his younger disciple Bater to perform the classic aria of Peking Opera "Ode to the Pear Flower". The magnificent and beautiful singing and exquisite stage presentation will bring the ultimate artistic enjoyment. I hope more children will fall in love with Peking Opera and inherit the quintessence of Chinese culture.

  Children from China Wushu School in Laizhou, Shandong Province bring wonderful martial arts "China Wuwa" — — The new generation of Chinese Wuwa inherits the tradition and has exquisite martial arts, which is not only the development of Chinese culture, but also a manifestation of cultural self-confidence.

  The "June 1" party has been devoted to discovering children’s favorite programs, and many children’s favorite singers and artists have also joined in. Piano player and educator Bao Huiqiao will perform an interesting piano performance "Dancing Notes" with the children in Blue Sky Kindergarten to lead the children to feel the art in happiness. This program includes the two "oldest" and oldest performers at the party — — 78 years old, and the youngest performer — — Four years old. The age spans more than 70 years. How do they find the tacit understanding of their hearts and achieve a harmonious and perfect unity? The party will be announced for you.

   Cai Guoqing will take his son Phoebe with him to perform the dynamic "Get Healthy" and advocate the concept of sports health. Zhang Wei, a singer deeply loved by children, will bring a song full of positive energy, Sunshine Rainbow Little White Horse.

   The French magician brothers, who are well-known to the audience because of their brilliant performance on "America’s Got Talent", will bring a magic with a sense of science and technology and show their magic on the China stage for the first time. Funny performance "The Clown Carnival", clowns show their unique skills, don’t laugh if you don’t believe me.

  The major theme is childlike innocence, the exhibition details are wonderful in the grand scene, and the classic program is given a new expression, melting the spring breeze and melting the rain to moisten things silently. At 8 o’clock on the evening of June 1, it was broadcast simultaneously on CCTV Comprehensive Channel, Children’s Channel and china national radio and China International Radio Station; At the same time, CCTV, Yangguang.com, International Online and other networks and new media platforms will also be broadcast simultaneously.
       In 2018, the "June 1 ST" party "A New Era of Flowers Blooming" will wait for the flowers to bloom and bloom wonderfully.

China’s foreign trade development is strong enough for fresh fruits to grab "fresh" customs clearance and promote summer consumption.

CCTV News:This summer, the momentum of China’s foreign trade development is very strong.

China is the largest fruit consumer in the world. Recently, tropical fruits from Thailand, Laos and other Southeast Asian countries are entering the peak season of production and marketing, and border crossings have also ushered in the peak of entry of tropical fruits from ASEAN countries. At Hekou Port in Yunnan, just after 8: 00 a.m., the Sino-Vietnamese Honghe Highway Bridge was getting on and off, and a freight vehicle loaded with 20 tons of fresh durian from Vietnam was undergoing entry quarantine inspection.

With the full entry into force of Regional Comprehensive Economic Partnership (RCEP), the import scale of estuary ports has gradually expanded. In the first half of the year, the port has imported 112,000 tons of fruits from ASEAN countries, with a value of 890 million yuan, up 6.6 times and 19 times respectively.

Under the high temperature, cool household appliances have become hot pets, which continue to stimulate consumption vitality. Nearly 30% of the cross-border e-commerce export goods in Shandong Province are gathered in the cross-border e-commerce comprehensive test area in Weihai, Shandong Province.

Cong Aijun, Deputy Director of Weihai Customs Post Office:Since the summer, the number of domestic electric fans, air-conditioning fans and other small household appliances exported through cross-border e-commerce retail has increased significantly. Among them, in June, exports reached 83,000 orders, an increase of about 200% from the previous month, with an average weekly export of about 20,000 orders, which is still growing.

At 9 am on the 16th, a Turkish businessman got a brand-new business license in Yiwu International Trade Service Center. At this moment, the total number of business entities in Yiwu market exceeded 1 million, and the investment sources of these business entities radiated from 31 provincial administrative regions, Hong Kong, Macao and Taiwan regions and 155 countries on six continents. What attracts entrepreneurs from all over the world?

Yiwu Linkou International Trading Co., Ltd. Jia Weide Hassan:I like doing business with China people here, and we can easily buy high-quality products here.

The Origin of New Year’s Day

  The adoption of the Gregorian calendar by our government began in the Republic of China. Therefore, in China, the history of New Year’s Day is less than a hundred years.

  On January 1, 1912, Sun Yat-sen was sworn in as the provisional president in Nanjing, announcing the establishment of the provisional government of the Republic of China. At the same time, the "Declaration of the Provisional President" was issued, and the time at the end of the declaration was "New Year’s Day of the first year of the Republic of China". This is the first time that the Gregorian calendar has been used in the official proclamation, and it is also the first time that the word "New Year’s Day" with modern significance has been used. Subsequently, Sun Yat-sen ordered that in order to "do summer, it is suitable for farming; From the western calendar, so statistics ",switch to the solar calendar. On January 2, Sun Yat-sen electrified the provinces to change their calendars, and took January 1, 1912 as the beginning of the founding of the Republic of China.

  From then on, China began to adopt the western calendar, taking January 1 of the Gregorian calendar as the New Year’s Day. Throughout the Republic of China, in fact, in the daily life of our people, the traditional lunar calendar was still used, but the first day of the first lunar month was generally called the Spring Festival. Since then, New Year’s Day and Spring Festival have been divided into two festivals, but New Year’s Day is still often used as a synonym for Spring Festival. For example, in January 1930, when Mao Zedong commanded the Red Army to fight in Jiangxi, he wrote a poem "Dream of New Year’s Day" with the words: "Ninghua, Cleanliness, Naturalization, and the roads are deep and slippery. Where to go today, pointing to Wuyi Mountain. Under the mountain, the red flag is picturesque. " New Year’s Day here means the same as Spring Festival.

  At the beginning of the Gregorian calendar in China, Lu Xun wrote an article "Habits and Reform", in which he said: "Even the unemployed people in Shanghai and employees of the company lamented, or it was very inconvenient for farmers to cultivate, or it was very inconvenient for seagoing ships to wait for the tide. Therefore, we actually think of farmers in the countryside and boats at sea who have been irrelevant for a long time. This is really like fraternity. "

  On September 27, 1949, the first plenary session of the China People’s Political Consultative Conference resolved: "The chronology of People’s Republic of China (PRC) adopts the AD chronology method." As a result, the Chinese government has adopted a more thorough method of AD chronology, and all government announcements, statistical reports, newspaper mastheads, etc. adopt the Gregorian calendar. The traditional lunar calendar in China has completely disappeared from official documents except that it is marked behind the Gregorian calendar in the headlines of important newspapers. The New Year’s Day holiday was also stipulated as one of the four legal holidays in China in the "National Holidays and Remembrance Days" adopted at the meeting of the Special Council (now the State Council) on December 23rd, 1949. Today, the calendar year and New Year’s Day festivals have gradually become universal, popular and stable among Chinese people. New Year’s Day and Spring Festival are no longer mixed in appellation. For example, in 1952, President Mao Zedong’s Speech at the New Year’s Day Group Meeting, New Year’s Day here refers to the Gregorian New Year’s Day.

  New Year’s Day is an international festival, and different nationalities have different stories about the origin of New Year’s Day. It was the ancient Egyptians who first named New Year’s Day. Because of the need to calculate the Nile flood cycle, astronomy and solar calendar in ancient Egypt came into being. 7000 years ago, after long-term observation, the ancient Egyptians found that whenever Sirius rose with the sun, the Nile rose immediately, and it was always about 365 days before the next time. So ancient Egypt took the day when the Nile rose as the beginning of the new year, which was called the "Rising Water New Year". This is about the earliest origin of New Year’s Day.

  Today’s Gregorian calendar, named after its universal use in all countries in the world, is a kind of solar calendar that people are most familiar with, also known as western calendar, solar calendar and Gregorian calendar. The Gregorian calendar adopts the chronological method, which is calculated from the year when Jesus was born, which is closely related to the prosperity of Christianity. This calendar is saturated with the civilization created by human beings for thousands of years. After learning the essence of the Egyptian calendar, the ancient Romans formulated a more accurate julian calendar during the reign of Julius Caesar. With the expansion of Roman Empire and the spread of Christianity, julian calendar spread all over the world. On March 1st, 1582, Pope Gregory XIII reformed the calendar and decided to adopt the plan of Italian doctor Lirio. In 400 years, the three extra leap years in julian calendar were eliminated, with an average annual length of 5: 49: 12 on 365 days, 26 seconds longer than the return. Although according to this calculation, there will still be an error of one day after about 3000 years, but this accuracy is quite remarkable. This is the origin of the Gregorian calendar we use today, also known as the Gregorian calendar.

  Due to the influence of Portuguese, Spanish, Dutch, French, British, German, American and other Christian countries in the last 500 years, and because of the relative accuracy of the Gregorian calendar, the calendar method of the year of the AD has been adopted by countries all over the world. As a holiday, New Year’s Day is not comparable to Christmas in the west and Spring Festival in China, but it has become a worldwide holiday because of its secularity and non-religion.

  Due to the different longitude positions of countries in the world, the time of celebrating New Year’s Day is different in different countries, so the date of New Year’s Day is different. For example, Tonga, an island country in Oceania, is located on the west side of the date line. It is the first place in the world to start a new day, so it is also the first country in the world to celebrate New Year’s Day. Western Samoa, located on the east side of the Japanese date line, is the place where a new day begins at the latest in the world, so it is also the country that celebrates New Year’s Day at the latest in the world. According to the Gregorian calendar, China is the 12th country in the world to start the New Year.

  At the same time, based on the differences between the southern hemisphere and the northern hemisphere, New Year’s Day in countries in the northern hemisphere happens to be winter, or the wind is cold, or the snow is fluttering, or the winter sun shines brightly … while countries in the southern hemisphere welcome the New Year in summer, and their feelings of celebrating the holidays are very different.

  
In addition to the above reasons, due to the different cultural traditions of various ethnic groups, the date of New Year’s Day in some countries is not January 1 of the Gregorian calendar. For example, Iran implements the Islamic calendar, and celebrating the New Year means celebrating the arrival of spring. Its season and month are not fixed, usually in the late March of the Gregorian calendar. India starts from October 31st every year as the New Year, which lasts for five days, and the fourth day is New Year’s Day. The traditional Thai New Year’s Songkran Festival (Songkran is a Sanskrit transliteration), also known as the Songkran Festival, is from April 13th to 16th every year in the Gregorian calendar.

Breaking 100 million for 56 consecutive days! Summer movie box office has exceeded 17.3 billion yuan.

According to the data from the State Film Administration, as of August 15th, the box office of summer movies in 2023 reached 17.37 billion yuan, with domestic movies accounting for 85.85%. The film market in China has exceeded 100 million yuan for 56 consecutive days. Four films, such as Disappeared She, Put All Your Eggs in One Buckle, Gods in the Wind Part I: Singing in the Wind, and In an Octagonal Cage, have grossed more than 2 billion yuan. Chang ‘an San Wan Li topped 1.7 billion yuan at the box office, ranking second in the box office of China film history animated films.

This summer, the long-accumulated cultural and entertainment needs of China audiences were released, and China films crossed the downturn and stood at a new starting point of recovery.

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Break 100 million yuan for 56 consecutive days

The summer box office has exceeded 17.3 billion yuan.

Every evening, major cinemas gradually enter the prime time of screening, and there is an endless stream of visitors in the cinema. Many people choose to come to the cinema with their families and friends to enjoy the summer time.

Since the summer vacation, films such as Disappeared She, In an Octagonal Cage, Three Wan Li in Chang ‘an, The First Part of Gods, and Enthusiasm have been released one after another, which has aroused emotional resonance and triggered topic effect. A noteworthy phenomenon is that, under normal circumstances, the box office will reach its peak in the first weekend of film release, and then gradually decline in the second weekend. However, many films released in this summer’s file still maintained a high attendance rate after being released for many days.

Yu Chao, Deputy General Manager of Capital Cinema:In the 14 theaters of our cinema, there are almost 80 screenings every day, which should be said to be full of firepower. Including weekends and prime time, basically these films are in a state of being close to full. We can see so many good films released and so many viewers can go back to the cinema to watch movies, and we are still very confident about the future film market.

According to the statistics of the National Film Bureau, in July 2023, the national box office closed with an outstanding achievement of 8.716 billion yuan, which greatly increased the highest record in the same period held in July 2018 by 25%. As of August 15th, the box office of summer movies in 2023 reached 17.37 billion yuan, with domestic movies accounting for 85.85%. The film market in China has exceeded 100 million yuan for 56 consecutive days. A series of data boosted industry confidence.

Film data analyst Chen Jin:This year’s summer box office peaked a lot earlier, and a large number of viewers’ willingness to watch movies was reactivated and recalled. More than 20% of the audience entered the cinema for the first time in the past year. Judging from the summer file, the recovery speed of the film market this year is very amazing. We expect that the box office of this summer file will reach a record high this weekend, and the box office of the whole year will also exceed 40 billion.

Zhang Yan, Executive Director of the Asian and Chinese Film Research Center of Beijing Normal University: The box office of the summer movie continues to increase, and it may break through to the second place or enter the first place in the same period, so this performance actually allows us to see that China movies have a full speed, or an explosion and an acceleration development in its heyday. On the one hand, they responded to the creative power of our China film industry, and their confidence in the film, of course, also responded to the audience’s demand for China films.

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Diversified types and rich themes

Domestic films have obvious advantages in leading.

This summer, many domestic films triggered topic effect, paying tribute to Chinese excellent traditional culture in content and expanding the boundaries of genre films in subject matter, which stimulated the audience’s enthusiasm for watching movies, and the box office leading effect was obvious.

Although many imported films participated in the market competition this summer, domestic films have obvious advantages, with a market share of 85.69%, a record high. The benign interaction between China audience and domestic films also reflects the achievements of high-quality development of domestic films in recent years and the growing cultural consciousness of China audience.

The animated film Three Wan Li in Chang ‘an tells the friendship between Gao Shi and Li Bai from the perspective of the poet Gao Shi, with more than 40 Tang poems appearing in the film. With the help of the imagination of animation, the film presents the classic charm of Tang poetry which has been passed down for thousands of years.

Zou Jing, director of the film "Three Wan Li in Chang ‘an": Good animation works or good works of art, I think, can express people’s vigorous emotions pinned on this land and people’s breath and voice in this era.

Chen Caizhi, a researcher at the Institute of Literature of China Academy of Social Sciences:One of the biggest highlights of this film is that these poems are poeticized, one through specific scenes and the other through the perspective of characters. It is dynamic, it has a good kernel, and the content is of interest to us. It turns these calm and objective things into subjective ones, and the heat wave is rolling. The air in Chang ‘an and Luoyang in the whole Tang Dynasty is filled with the breath and taste of poetry.

From the prosperous scenery of Chang ‘an, to the poetic and picturesque moonlight in the south of the Yangtze River, and then to the Jin Ge Tiema in the battlefield in the border town, The Three Wan Li in Chang ‘an, which contains Chinese aesthetics, makes the audience feel the long history of Chinese excellent traditional culture and the meaningful charm of Three Hundred Tang Poems.

Xie Junwei, director of the film Chang ‘an Three Wan Li:Team China tells the story of China to the audience in China. We should explore the treasure house of China’s traditional culture. By combining China’s traditional culture with the spirit of the times, it can impress more audiences and resonate with more audiences.

The film "Feng Shen I", adapted from the classical literature "Feng Shen Romance", tells a mythical war more than 3,000 years ago, and presents "China people’s own mythical epic" on the big screen by using advanced film technology and contemporary interpretation. In order to resonate with the young audience, the film no longer focuses on Jiang Ziya to tell the story of King Wu’s conquest, but focuses on Ji Fa in his youth and tells the process of spiritual growth from the perspective of young people.

Zhang Yan, Executive Director of Asian and Chinese Film Research Center of Beijing Normal University:A traditional fairy tale is presented in a very heavy industrial aesthetics, and the whole image special effects are excellent, and it has a cultural style and characteristics of China, and the picture is very beautiful. We can see that our China films have reached an advanced level in terms of technical development, technical aesthetics and industry, which is of course an important dimension for our China films to enter the film power in 2035.

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Traditional culture has triggered a wave of watching movies.

Stimulate the consumption of cultural tourism

Among the films released in the summer file, China story and China culture are more attractive to the audience. A number of films showing China culture with strong oriental aesthetic characteristics are sought after by the audience, among which the animated film "Changan Wan Li" is the most typical, and the film has gained a good reputation and a good box office.

In an interview with a cinema in Xi ‘an, the reporter saw that although "Three Wan Li in Chang ‘an" has been released for more than a month, there are still a lot of films. The staff told reporters that the venue was almost full on weekends, and many parents came to watch with their children, and many foreign tourists came to watch the movie.

Ms. Shi, a tourist from Jiangxi:I just want to appreciate the culture of Datang here and enjoy the atmosphere here.

Gao Yuyao, a citizen of Xi ‘an: At the screening, I saw some children reading Tang poems along with them.

He Zichen, a tourist from Sichuan: You still have to visit these places to understand this cultural thing.

The popularity of the film also directly promoted the consumption of local cultural tourism in Xi’ an. Many historical and cultural scenic spots in Xi ‘an have also launched special projects related to Tang poetry. In Huaqing Palace, a landmark scenic spot of Tang Palace cultural tourism, a non-legacy research activity with the theme of "Three Wan Li in Chang ‘an, Tang Shiyue Millennium" was recently launched. While reading Tang poems, teenagers are immersed in the profound charm of architecture, culture and art in the Tang Dynasty. Experts said that the successful creation of film and television IP is forming a benign interaction with the consumption of cultural tourism, which will play a good demonstration role for the future development of China’s film and television industry.

Zhang Ali, Dean of Northwest University Film Academy:Cultural tourism is the inevitable product of the development and promotion of film and television IP. After the cultural tourism promotes the development, it will also feed back the film and television in a benign way, so it is necessary to enrich and diversify the supply structure of the film. In this way, our China films, especially at the box office, will form a new blowout development, which will drive the related cultural tourism and the development of our overall cultural industry. I think "Three Wan Li in Chang ‘an" has a very good enlightening effect.

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Key schedules have repeatedly achieved good results.

The future of China movies can be expected.

Since the beginning of this year, the box office of Chinese movies has always maintained a high level of operation, and the film market has performed well in many movie slots, including Spring Festival and May Day. Film consumption not only enriches people’s cultural life, but also makes positive contributions to economic and social development.

Take the children to see Three Wan Li in Chang ‘an to learn Tang poetry, take the elderly to see Put All Your Eggs to prevent fraud, and the whole family to watch Enthusiasm to embrace love … Many viewers said that the rating of summer movies this year seems to be less important. What is important is the topic effect they have produced, which makes China movies really enter the stage of "strong topic and strong interaction".

In the next summer, many new films such as "Learning Dad", "Missing Me" and "Burning Winter" will be released one after another, which will continue to bring diversified viewing options to the audience. Among them, the film "Learning Dad" focuses on the current hot topics in society, and takes the educational topic of "young to young" as an incision to discuss how to face the growth of children and self. The shell of comedy is wrapped in the core of family.

Statistics show that as of press time, the box office performance of Chinese movies in 2023 has exceeded 39.4 billion yuan.

Zhang Yan, Executive Director of Asian and Chinese Film Research Center of Beijing Normal University:In fact, China movies have been developing at an accelerated pace since the Lunar New Year in 2023. Moreover, our themes are richer, and our creators devote more works to launch, explore more types, explore more entertainment and commercial elements with incomparable enthusiasm, and more importantly, achieve a good balance between technical aesthetics and artistic aesthetics. So I think this is a very gratifying phenomenon. I believe that with the efforts of our entire filmmakers, including the further support of the entire national policy, and more on the basis of the enthusiasm of China audiences for domestic films, our China films will develop better and better. We also hope that at this speed and pace, our dream of becoming a movie power can be better realized.

Which ones did you contribute to the summer box office?

(Source: CCTV News, @ People’s Daily)

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