Since 2022, the big health trend has continued to be strong, and functional beverages have ushered in a dividend period. Nielsen data shows that in 2022, domestic functional beverage sales reached 46 billion yuan. Among them, nutritional supplements have become an important category driving the growth of the functional beverage market.

Recently, Nongfu Spring’s Vitamin Water has also launched two new flavors after seven years – prune peach flavor and grapefruit compound flavor. From the taste point of view, Vitamin Water uses the popular fruit prunes and fresh grapefruit as the fruity base in recent years, continuing the combination concept of vitamin C and vitamin B.

Industry insiders believe that it is not difficult to see from the two new flavors launched this time that Vitamin Water has been paying attention to the needs and taste trends of young people. In particular, the prune and peach flavor is very likely to lead to a new taste trend, so that near water drinks and functional drinks will be "rolled up" again.

In 2010, Nongfu Spring Power Emperor Vitamin Water was launched. Unlike later products such as charcoal and tea pi, "Vitamin Water" directly expresses the original intention of the product – hoping to help consumers meet their needs anytime and anywhere through Vitamin Water.

From today’s perspective, vitamin water is undoubtedly trendy and practical. More than a decade ago, the concept of big health was not deeply rooted in the hearts of the people, and vitamin water was still a trendy concept. However, consumers still accept and recognize the name. When it comes to "vitamin water", everyone subconsciously knows that it is a beverage under Nongfu Spring.

In 2017, Vitamin Water changed its packaging, and the bright color of the drink was matched with a capsule-like bottle design and a striking letter "V", which was very visual. The packaging style has always been based on the product itself, and the capital letter "V" represents both the product name "Vitamin" and the meaning of "Victory".

At the same time, the product concept of vitamin water has reached a consensus with consumers’ needs. Consumers can clearly know the flavors and formulas represented by different colored beverages at a glance, and quickly find what they need.

Some industry insiders have commented on the uniqueness of vitamin water. At present, functional drinks are no longer exclusive to sports and fitness enthusiasts, and this category is gradually becoming a daily lifestyle drink. And vitamin water, with its outspoken product name, bright and colorful appearance and rich taste, reduces the communication cost between functional supplement drinks and young consumer groups, and realizes personalized expression.

Vitamin Water has been named a "fashion trend" brand character by young consumers, not only because of its unique packaging design, but also because the brand has always maintained a close dialogue with young consumer groups. Since 2017, Vitamin Water has sponsored and supported a number of popular variety shows and music festivals, and has cooperated with popular movies on IP. Vitamin Water’s continuous brand cooperation is not only to take advantage of the opportunity to promote, but also to support shows or cultural products to help them realize their commercial value.

On the other hand, the continuous support of phenomenal cultural products has also made vitamin water the most trendy product under Nongfu Spring, and has also gained a large number of young fans. After 2017, vitamin water has become a super single product in the functional beverage category.

As a drink that has stood with young people since its birth, Vitamin Water not only cares about their preferences but also their needs. In recent years, "smooth intestines" has become the focus of young people’s attention, which is also the original intention of Vitamin Water to launch the first prune-flavored water drink on the market. For the industry, this is very likely to lead to a new taste trend. For consumers, this is another conversation between Vitamin Water and them.

According to the China Judgment Document Network, on December 30, 2020, Ele.me affiliate Lazars Network Technology (Shanghai) Co., Ltd. sued Ele.me Catering Management (Beijing) Co., Ltd. for trademark infringement. The first-instance civil court verdict was made public.

The court verdict showed that Ele.me should immediately change its business name, and the changed business name must not contain the same or similar words as "Ele.me", and compensate Ele.me 10,000 yuan.

Court verdict

The court ruled in accordance with Article 58 of the Trademark Law of the People’s Republic of China, Article 6 (4) of the Anti-Unfair Competition Law of the People’s Republic of China, and Article 17 (3) as follows:

First, Ele.me shall immediately change its business name on the effective date of the judgment, and the changed business name shall not contain the same or similar words as "Ele.me";

Second, Hungry will compensate Lazars 10,000 yuan for the reasonable expenses of network technology within ten days from the effective date of the judgment;

Lazars:

"Hungry" clings to goodwill, causing public confusion

According to the Tianyancha APP, Lazars Network Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Lazars") is an operating company of Ele.me.

At the trial, Mr. Lazars said the company had founded Ele.me in 2008, a local lifestyle platform that specialises in online food delivery, new retail, instant delivery and the catering supply chain. Ele.me, the company’s core business, had grown over the years to reach 2,000 cities across the country by June 2017, with 1.30 million restaurants and 260 million users.

In order to protect the good reputation of its products and services and safeguard its legitimate rights and interests, the company has applied for the registration of numerous trademarks, covering categories of goods and services including Class 9, Class 35, Class 42, and Class 43.

The company said that after years of use and promotion, the "Ele.me" series of trademarks has gained a high reputation and influence in the food service field. "At the beginning of our company’s establishment, we chose the mobile client side application software as the platform for providing services. Our company’s’Ele.me ‘mobile application software was officially released as early as 2012, and as our company’s market share and scale continue to expand, the influence of our company’s trademark is also increasing."

However, the company found that "Hungry" used "Hungry", which is highly similar to the "Ele.me" trademark, as a business name registration, "with subjective malice to cling to our company’s goodwill. Their business name has caused confusion to the relevant public, and their behavior constitutes unfair competition."

Are you hungry?

The company name has been approved and registered according to law, but it has not actually operated

However, Ele.me argued in court that the company’s business name was approved and registered in accordance with the law, and that the company did not actually operate after registration. The company pointed out that the "do" of "Ele.me" is different from the "do" of "Ele.me". The pronunciation is also different, and the glyph is different, which does not constitute a similarity. Therefore, the company asked to dismiss all of Lazars’ claims.

Why is the company named "Hungry"? To this end, the Red Star Capital Bureau called the company today. However, when the other party knew the purpose of the visit, they hung up the phone.

Tianyancha APP shows that hungry was established in December 23, 2016, the registered capital is 1 million RMB, the registered address is Beijing Economic and Technological Development Zone, Beijing, its industry belongs to the business service industry, business license registration business scope includes catering management, sales of handicrafts, edible agricultural products, daily necessities, electronic products, machinery and equipment.

The court inquiry found that Shan Lijun, the legal representative of Ele.me, served as the legal representative of 100 companies, some of which contained high-profile logos such as "Citi", "Standard Chartered" and "Alibaba Cloud" in their corporate names.

In response to the above situation, Shan Lijun did not provide a reasonable explanation for this during the trial, only indicating that none of the above companies were actually operating and that they did not actually contribute capital.

Judgment:

Compensation for Zaras 10,000 yuan, "Are you hungry" has been changed twice

In this regard, the court held that the series of trademarks in this case were registered first, and the defendant’s font number "Hungry" was very similar in shape, pronunciation and meaning to the plaintiff’s registered trademark, so it should be recognized as a similar logo. The defendant registered "Hungry", which was very similar to the plaintiff’s registered trademark, as its registered corporate name, with obvious subjective malice, which was objectively prone to market confusion and constituted unfair competition.

Red Star Capital Bureau noted that the judgment was handed down on May 29 last year, and on September 8, 2020, Ele.me changed its name to "Ele.me Catering Management (Beijing) Co., Ltd." and on November 19, 2020, it was renamed "Beijing Yushanfang Staple Food Kitchen Co., Ltd.".

Repeated infringement of counterfeit products

In August last year, "Haidilao" sued "Hedilao" for trademark infringement. The court rejected Haidilao’s claim in the first instance, finding that Hedilao did not infringe on Haidilao’s trademark rights. This time, Haidilao’s intensive trademark applications meant to build a trademark "moat".

Previously, the news of Jinri Toutiao suing Today’s churros was on Weibo’s trending topic list. Henan Today’s churros Catering Management Co., Ltd. has also applied for the registration of today’s churros, tomorrow’s churros, cakes, Kuaishou pancakes and other trademarks.

Market regulators have been cracking down on such infringements. A few years ago, there were fewer and fewer counterfeit products such as "Leibi", "Yongdong" and "Cola Cola". In addition, some netizens complained that the court’s judgment was too light. Since 2016, "Hungry" has been infringing for many years, but it only awarded compensation of 10,000 yuan to "Ele.me", which is not enough to make up for the loss of "Ele.me".

In recent years, our country has been strengthening the protection of intellectual property rights, including trademarks. In April 2019, the Standing Committee of the National People’s Congress amended the Trademark Law to increase the punishment for infringement of trademark exclusive rights. The revised provisions increased the amount of compensation for malicious infringement of trademark exclusive rights from more than 1 times to less than 3 times to more than 1 times to less than 5 times, and raised the upper limit of statutory compensation from 3 million yuan to 5 million yuan. The amendments came into effect on November 1, 2019.

Mayday

Concert schedule

　　　　 On January 27, according to Taiwanese media reports, the epidemic was heating up, and Mayday "I really want to see you Mayday Fly to 2021 concert, Taichung field" was originally scheduled to be held in Taichung from 2/17. Today (27) announced the extension and announced the refund method. Mayday belongs to Believe Music said: "Although it is a little late, it can make each other more at ease. We will work together to prevent the epidemic. We work hard to cheer together. If we make an appointment, we will be late. I hope the world will get better and better. Looking forward to that day, looking forward to seeing you again. You are good, and we are also good."

　　Mayday’s new tour was originally scheduled to start from Taoyuan last Christmas. Affected by the pandemic, Taoyuan has three postponed performances. It was originally scheduled to move to Taoyuan in February. Unexpectedly, the epidemic has resurfaced. Mayday still takes the safety and health of fans as the first consideration, and once again announces the postponement of Taichung Field. I believe Music stated on Facebook: "To fans and friends who really want to see Mayday’s concert, we are really sorry for all the inconvenience caused by the postponement and follow-up. Your safety and health, and seeing you well is our most important thing."

　　Mayday "I really want to see you Mayday Fly to 2021 Taichung Concert", the original 2021/02/17 (3) – changed to 2021/12/04 (6), the original 2021/02/18 (4) – changed to 2021/12/05 (Sun), the original 2021/02/20 (6) – changed to 2021/12/11 (6), the original 2021/02/21 (Sun – changed to 2021/12/12 (Sun), the original 2021/02/22 (1) – changed to 2021/12/10 (5).

　　In fact, the May Day singing this time, affected by the epidemic a lot, the end of last year’s Taoyuan concert in the first three games, but also postponed two weeks to start singing, the cost cost of 50 million yuan, even the Tainan concert ticket sales also delayed, now Taichung field more directly announced a 10-month extension.

Copyright statement: The copyright of this article belongs to Netease Auto, please indicate the source.

Netease Automobile reported on May 22, Not long ago, after the official announcement of the pre-sale price of BYD Han 230,000-280,000 yuan, we recently obtained the configuration information of four Han models. In terms of vehicle configuration level, Han is still very commendable, and even the entry-level Han DM is rich in scientific and technological intelligence. According to previous news, the NEDC cruising range of Han EV is 550km (dual-motor model) and 605km (single-motor model), while Han DM (single-motor model) The new car may be launched at the end of the second quarter/early third quarter (around June) in 2020.

[Configuration information]

We can see that Han DM with a pre-sale of 230,000 yuan is very rich in configuration, especially in scientific and technological equipment, and the entry-level models of Han EV are only different in battery, and other configurations are equivalent to Han DM. With the opening of the pre-sale work, the government also provided black technology packages such as express delivery mode, super camp mode and DiPilot intelligent remote control driving mode.

In addition, in terms of color selection, the new car temporarily provides four kinds of snow white, dark black, Chi Di red and time gray, among which Chi Di red needs to be customized, and each car is increased by 2,000 yuan. In terms of interior, the new car provides Kirin Brown, while the Han EV distinguished model and flagship model can be customized with Suzaku red interior, with a price increase of 5,000 yuan.

[Pre-sale information]

Before the new car goes on the market, users who make reservations can get a gift package worth up to 60,000 yuan for 10,000 yuan. In addition to financial gifts, replacement gifts and VIP gifts, they can also give smart music cockpit configuration with exclusive karaoke equipment, as well as black technology gift packages such as express delivery mode, super camp mode and DiPilot intelligent remote control driving mode.

[New car knowledge points]

1. The ultra-low drag coefficient is 0.233Cd；; 2. The length of medium and large cars is 4980mm.

3. Equipped with full LCD instrument and large central control panel; 4. Equipped with advanced assisted driving system

5. Han EV has a battery life of 550km (double motor) and 605km (single motor); 6. Han DM has a pure battery life of 81km.

7. The energy density of the battery system is 140Wh/kg.

[New car details]

1. the evolution of 1.Dragon Face design.

Han EV ※

BYD Han EV adopts a four-door coupe design as a whole, which has been upgraded and optimized on the basis of the family-style Dragon Face design language. Thanks to the body design concept of "front circle and rear", the drag coefficient of the new car is only 0.233Cd. The front of the new car adopts a closed grille, and the long and narrow LED light groups are connected by an iconic Dragon Face strip, and the LOGO position in the middle is engraved with the "Han" logo. There is a flat trapezoidal air inlet below, and a triangular air inlet on both sides. The penetrating semi-enclosed decorative strip further increases the texture and recognition of the front of the car.

On the side of the car body, the coupe-shaped lines are very obvious, and the door handle is hidden. The front of the D-pillar is decorated with unique chrome plating, which is said to be inspired by "Long Lin". The new car adopts a brand-new five-position wheel hub, which can effectively reduce wind resistance. The shape of the rear part of the car body is full and the lines are rich. A straight through taillight is used, and the middle part is marked with "BUILD YOUR DREAMS". In terms of body size, the length, width and height of the new car are 4980mm, 1910mm and 1495mm respectively, and the wheelbase is 2920mm.

Chinese DM ※

Compared with the grille-free front face of Han EV,Han DM models have different front face modeling schemes, using bright large mouth front grille similar to Qin Pro, Song Pro, Tang and other models, and using advanced gray car paint.

At the same time, the car will also provide two kinds of tyre size, 245/50 R18 and 245/45 R19, for consumers to choose from. The new car will provide panoramic skylights and various styles of rim shapes.

Wind resistance design of super-running stage ※

BYD Han successfully completed the wind tunnel test at the Shanghai Ground Vehicle Wind Tunnel Center, the busiest wind tunnel in Asia. The test results show that Han’s drag coefficient is only 0.233. This fully shows that BYD has reached the world’s leading technical level in body design and engineering manufacturing technology, and at the same time, it also shows BYD’s development ideas for Han models: to build an elegant style, collect BYD’s top technical resources, and build a new generation flagship car that conforms to the concept of low carbon and environmental protection.

Byd Han can achieve a drag coefficient of 0.233 (the drag coefficient of Tesla Model S is 0.24), which first benefits from the high integration of first-class modeling design and pneumatic engineering. Wolfgang Eiger, global design director of BYD, said: At the beginning of development, Han clearly wanted to realize the integration of beautiful design and high performance. Therefore, from the beginning, modeling design took the realization of ultra-low drag coefficient as an important goal.

Byd Han’s smooth lines from the front of the car, the roof to the rear of the car, every inch of the direction is based on the full consideration and in-depth study of the impact on airflow. This means that the resistance caused by the friction between the air and the car body is minimized, and at the same time, it will not cause the air to be thrown away from the car body, resulting in a low pressure area on the roof, reducing the downforce obtained by the car body and affecting the handling stability.

In the design of the front face, Han’s front cabin cover starts from a lower position than before, and the rounded arc outlines the smooth lines of the front face outline, which not only brings greater pressure difference between the upper and lower parts of the car body, but also obtains greater downforce, further ensuring the fit between the airflow and the car body.

Subsequently, the drop-shaped rearview mirror, hidden door handle and other designs fully integrated practical functions and low wind resistance characteristics, which cooperated with the smooth passage of airflow. Starting from the C-pillar, the upper part of the cabin gradually narrows, forming a beautiful and powerful wide shoulder shape, and also continuing the airflow direction that fits the car body.

Pneumatic separation of the tail, through the elegant and powerful pneumatic separation design on both sides of the tail, the airflow on both sides of the car body leaves almost in a straight line after coming to the tail, avoiding being involved in the vortex area of the tail, and realizing the ingenious integration of beautiful design and low wind resistance.

2. Interior Chinese aesthetic design (importent information)

The overall design of BYD Han center console is balanced and symmetrical, with the large-size suspended central control panel as the center, extending to the ends of the left and right door panels along the central axis, outlining a core line that connects the first half of the cockpit, creating a full sense of embrace.

According to the manufacturer, this brand-new design language originated from the Forbidden City complex. Designers drew a lot of inspiration from the architectural arrangement and unique structural techniques in the Forbidden City, making BYD Han a perfect integration of Chinese architectural aesthetics and technological trends.

The whole interior of the new car is designed with red and black contrast colors, and red leather decoration is added in many details of the steering wheel and door panel lights, with all-red seats, which further enhances the luxury and exquisiteness of the car. The dashboard in the car adopts full LCD design, and the steering wheel also adopts a brand-new double flat-bottomed design. At the same time, the "2.0 LANE ASSISTANT" is displayed at the bottom of the steering wheel, which may indicate that a more advanced assisted driving system will be equipped.

The co-pilot’s front decorative panel is also integrated with Long Lin-style atmosphere lights, and the air outlet of the air conditioner has a relatively "staggered" position arrangement, so that they are in a zigzag layout in spatial structure. BYD’s "BYD-HEART" design concept is adopted in the gear lever mining area, and all the main function buttons in the car are integrated on this panel. Besides gear shifting, it also has the functions of electronic handbrake, one-button start, volume adjustment, vehicle start/stop, mode switching, etc., which not only reduces the button setting on the center console, but also increases the convenience of the driver’s operation.

The sports seat is ergonomically designed, which is more in line with the human body curve, and can help relieve the fatigue caused by sitting for a long time. The seat is made of Nappa leather with the "Long Lin" pattern outlined by two-way stitching, which is in harmony with the elements in the car.

3. New Ferrous lithium phosphate "Blade Battery"

The NEDC cruising range of BYD Han EV is 550km (dual-motor model) and 605km (single-motor model), and the energy density of the battery system is 140 Wh/kg. The NEDC pure electric cruising range of Han DM (plug-in hybrid version) is 81km.

Han EV battery & battery life ※

BYD Han EV provides dual motors and single motors according to different configurations. Under NEDC standard, the pure battery life is 550km (dual motors) and 605km (single motors) respectively. The energy density of the battery system is 140Wh/kg. This car adopts Ferrous lithium phosphate "Blade Battery" newly developed by BYD, which ensures high energy density and long service life, and also reduces the manufacturing cost of the battery.

Single motor model:The front motor power is 163kW, the torque is 330N·m, the curb weight is 2020kg, the NEDC battery life is 605km, and the power consumption is 14.1 kWh/100 km.

Dual-motor models:The front motor power is 163kW, the torque is 330N·m, the rear motor power is 200kW, the torque is 350N·m, the curb weight is 2170kg, the NEDC battery life is 550km, and the power consumption is 15.4kWh/100km.

Han DM pure battery life ※

The NEDC pure electric cruising range of Han DM with plug-in hybrid version is 81km.

Han DM:The curb weight is 2020kg, the NEDC pure electric comprehensive cruising range is 81km, the engine displacement is 2.0L(141kW), the motor power is 180kW and the torque is 330N·m；; Using ternary lithium battery, the power consumption is 17.1kWh/100km.

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Author: Zhang Junli