Misleading commercial propaganda constitutes unfair competition.

Nezha Automobile Association Company was punished.

(Reporter Yue Qian) Recently, the National Enterprise Credit Information Publicity System (Shanghai) showed that Nezha automobile related company Zhonglian Tianxia Automobile Sales & Service Co., Ltd. was fined 200,000 yuan by Shanghai Minhang District Market Supervision Bureau according to the first paragraph of Article 20 of the Anti-Unfair Competition Law because of its false or misleading commercial propaganda.

According to public information, Zhonglian Tianxia Automobile Sales & Service Co., Ltd. was established in 2018. It is wholly owned by Hezhong New Energy Automobile Co., Ltd. and belongs to the same parent company as Nezha Automobile. Its legal representative is Fang Yunzhou, and its main business includes new car sales and marketing planning.

According to the administrative penalty decision, on February 18th, 2022, Beijing Zhonglian Tianxia Automobile Sales & Service Co., Ltd. commissioned the members of the WeChat group of "Nezha Automobile Daily Media Group" to release an advertisement to promote its new model "Nezha S". The picture content in the advertisement is "The first batch of highly integrated nine-way valve group is applied in Nezha S industry", "The endurance in winter is improved by 20%" and "9 > 8 (number’ 9). The number’ 8′ is marked with Tesla, and’ 9′ has higher brightness and larger font size) "Nezha s extended range can reach 1100km to bid farewell to mileage anxiety".

The decision of administrative punishment holds that in the advertisement of this case, the parties take Jiutong valve group as a propaganda selling point, and through various combinations of words and graphics, they convey that the newly listed "Nezha S" car is the first vehicle in the industry equipped with Jiutong valve group and that it can increase the cruising range by 20% in winter. However, the conclusion of "20% increase in winter cruising range" comes from the fact that the parties concerned conducted the cruising range experiment of the same car with and without heat pump system, and formed an experimental report, and got the data of 20% increase in cruising range. As a matter of fact, the heat pump system was already used by many electric vehicles in the market at that time. The parties involved passed on the credit of the heat pump system that had been published to the newly used nine-way valve group of their new models by putting the two advertising words "Nezha’s first application of highly integrated nine-way valve group" and "20% improvement in winter endurance" next to each other, which objectively led to misunderstanding when the public read it.

The decision on administrative punishment also holds that in the "9>8" combination displayed by the parties, "9" and "8" are respectively extracted from the nine-way valve group used in the Nezha S car and the eight-way valve group used in the Tesla car. Although the number "9" is indeed greater than the number "8", the correctness of the comparison is limited to the category of simple numerical operation. The parties concerned project the comparison between two different automobile brands (models) by marking their own and "Tesla" brand (models) logos around the two numbers, and making the "9" brighter and larger in font size, thus forming misleading information and objectively leaving ".

The data shows that Nezha delivered 127,496 vehicles in 2023, which not only failed to achieve the annual sales target of 250,000 vehicles, but also dropped significantly compared with the annual data of more than 150,000 vehicles in 2022. When analyzing the reasons, the marketing problem was put on the table by Zhang Yong, CEO of Nezha Automobile. He said that the company’s communication mode is old, and the centralized management of the marketing headquarters needs to be strengthened. In 2024, he will concurrently serve as the general manager of the marketing company and comprehensively improve the marketing communication mode.

Under the background of accelerating the involution of automobile industry, marketing has also become another competition focus of automobile enterprises besides products and technologies. It has become a common phenomenon that "the head of the company" has become online celebrity, "the war of public opinion" has attracted attention and the flow of press conferences has been abundant. After the marketing stall, it even led to false propaganda, asking the water army to discredit opponents and other malicious acts. The competitive ecology of the automobile industry should have been based on products and technologies, but it has been polluted by behaviors such as brushing praise, deleting bad reviews, traffic fraud, playing list control and evaluation, and organizing a group war of words. In the face of unprovoked attacks, many car companies have opened online reporting centers to crack down on false information that damages the brand image, and give clues providers heavy rewards. At the same time, in order to jointly maintain a clean and upright network public opinion space and create a fair and just environment for the automobile industry, in March 2023, the Joint Committee of Chief Brand Officers of China Automobile Enterprises under the China Automobile Industry Association and its member units unanimously decided to jointly launch the "Joint Initiative on Resisting the Network Water Army of the Automobile Industry". People in the industry generally believe that illegal marketing and other behaviors can’t make a car, let alone a good brand. Consumers may be blinded by marketing in the short term, but long-term attraction depends on the real value of the brand. How to find a boundary between active marketing and over-marketing and keep the bottom line may be a problem that needs further consideration when getting off the bus.

China quality newspaper

Recently, Changan Qiyuan officially released its brand-new SUV-Qiyuan C798 official map, a new car or a medium-sized one, with a length of nearly 5 meters. It is expected to provide extended range and pure electric power options and will be officially listed in 2025.

In the 390th batch announcement of the Ministry of Industry and Information Technology, Qiyuan C798 is a sports passenger car. In terms of body size, the length, width and height are 4837 * 1920 * 1690mm and the wheelbase is 2905mm respectively. According to the vehicle announcement information, Qiyuan C798 has two sets of power. It is powered by a 1.5T engine with a maximum power of 72kW, and the high-end version is equipped with a laser radar. It is speculated that a high-order intelligent driving system will be assembled.

The side of the new car is a typical new energy vehicle style, equipped with low wind resistance wheels and hidden door handles, and adopts a straight roof line. At the same time, the size of the new car is also very large, the length of the car is close to 5 meters, and it is guessed that 5/7 seats are available.

In the tail part, the through taillight group design is adopted, and the layered design is carried out on both sides, which has high recognition after lighting. As for other aspects, the official has not disclosed yet, but considering the existing models of Chang ‘an Qiyuan, its power may continue to provide extended range and pure electric options. Of course, the final information is subject to the official announcement.

Qiyuan C798 is based on the brand new development of Changan Qiyuan, similar to Qiyuan A07. There are differences in the design styles of four existing models of Changan Qiyuan brand, but this is due to historical factors. Qiyuan C798 and Qiyuan A07 use some similar design techniques, which have a rounded overall feeling and exude a fashionable atmosphere. They are not avant-garde and unique styles, but mainly meet the aesthetics of mainstream people. The appearance of Qiyuan C798 fills the blank of Chang ‘an Qiyuan product matrix. It has enabled Changan Qiyuan to add a medium-sized and large-sized SUV for the mainstream market, and also enabled Changan Qiyuan to compete with its competitors.

Based on the difference of body size and power, it is speculated that the price of Qiyuan C798 will be between Qiyuan E07, a cross-border pickup SUV, and A07, a medium and large car. The public picture shows that it has a lidar configuration, indicating that it will provide high-level intelligent driving function. As for the adoption of Changan Automobile’s own high-level intelligent driving scheme or HarmonyOS Zhixing scheme, it remains to be officially announced. On the whole, Changan Qiyuan C798 has a high probability of being the main sales model, and may directly benchmark the ideal hybrid SUV such as L6 with a pricing strategy of 200,000. Of course, the final information is subject to the official announcement.

　　Huawei managing director, end point BG chairperson, intelligent car solutions BU chairperson Yu Chengdong said, intelligent R7 will open on September 24th. Hongmeng Zhixing sales revealed that the new car has a total of 3 versions, the pre-sale price 268,000, the estimated low price is 249,800 yuan, booking users can enjoy 3,000 yuan cash discount (2000 yuan to 5000 yuan).

　　Zhijie R7 series comes standard with CDC continuous variable damping shock absorber + air suspension, using 800V high-voltage silicon carbide, optional lidar, HUAWEI ADS 3.0, 100kWh Ningde era battery, etc., with a maximum cruising range of 802km.

　

　

　

　

　　Zhijie R7 Pro is an optional zero-gravity seat and technology smart enjoyment package, including co-pilot zero-gravity seat, main driver shoulder pillow audio, main driver seat massage, rear seat ventilation/heating/massage, rear star touch black belt, cold and temperature dual-purpose refrigerator.

　　The new car is equipped with 12.3-inch pilot screen, thermal insulation/privacy glass, "Silk Cloud Sofa", large model Xiaoyi language assistant and HUAWEI MagLink, etc. The front trunk supports electric suction, and the trunk volume is 837L, which adopts three-zone layering.

　

　　The R7 Pro adopts the HUAWEI ADS basic version of smart driving (without lidar), the maximum power of the motor is 215kW, matching 82kWh ternary lithium battery, and the cruising range is 667km; the R7 Max upgrades the HUAWEI ADS 3.0 high-end smart driving (with lidar), providing 82kWh or 100kWh ternary lithium battery, and the maximum cruising range is 802km. The R7 Ultra upgrades the dual-motor four-wheel drive on the basis of the Max version, with a standard 100kWh battery, and the comprehensive power is increased to 365kW.

Safety configuration is the point that most consumers pay more attention to, and it may not be used much in many cases, but in order to be in case, more comprehensive configuration can often win more consumers’ love. The richness of a car configuration is related to the user’s car experience, so today many people are concerned about its configuration. Let’s take a look.

Let’s take a look at the appearance of the Lynk & Co 08. The front face of the Lynk & Co 08 looks very delicate as a whole, looking clean and refreshing. The headlights are very fashionable and generous, and the visual effect is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4820MM*1915MM*1685MM. The car adopts a calm line, and the side circumference feels very delicate. With large-sized and thick-walled tires, it leaves a very fashionable and atmospheric feeling. At the rear of the car, the rear of the car looks relatively simple, and the taillights look very sharp. The sense of neatness leaps in front of you.

In terms of interior, the interior adopts a clean and refreshing design, highlighting the layered effect. The steering wheel of the car is very spirited and made of genuine leather, which feels good. Take a look at the central control, the car is decorated with a sharp touch LCD central control screen, which makes the interior design quite layered, giving people a clean and refreshing feeling. Finally, take a look at the dashboard and seats. The car is equipped with a stylish and simple dashboard, which is designed to be relatively sturdy. The car adopts leather seats, equipped with functions such as electric adjustment of the sub-seat with memory, electric adjustment of the seat with memory, and seat ratio reclining. It is basically enough for daily use.

The overall performance of Lynk & Co 08 trunk space is relatively good, with a regular shape, which is convenient for personnel to pick up luggage. At the same time, the car is equipped with fatigue reminder, anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side air curtain, front side airbag and other safety configurations.

After reading today’s talk, do you have a lot of ideas? The SUV model has an atmospheric appearance, good space performance, and high cost performance. I wonder if you are interested in it.

What I want to introduce to you today is. Let’s take a look at its performance.

First of all, from the appearance point of view, the Mercedes-Benz GLE looks hard as a whole, the grille adopts a big mouth shape, which looks very young and fashionable. With sharp headlights, it is in line with the "taste" of young consumers. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. To the side of the car, the body size of the car is 4927MM*2018MM*1782MM, the car adopts avant-garde lines, the body looks very round, with large-sized thick-walled tires, the overall visual effect is very simple. In the rear design, the overall shape of the rear of the car echoes the front face, the tail lights are very dynamic, and the unique exhaust pipe creates a good atmosphere.

Coming into the car, the Mercedes-Benz GLE interior adopts a spiritual shape, and the visual effect is very good. The appearance of the steering wheel of the car looks very good, equipped with electric up and down + front and rear adjustment, steering wheel memory, steering wheel heating and other functions, and the feel is good. Let’s take a look at the central control, decorated with a 12.3-inch central control screen, which makes the interior style impressive and looks very rustic. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a sharp design style and a sense of technology. The car adopts imitation leather seats, which are well wrapped in seats and have good overall comfort.

The car is equipped with vehicle to everything, driving mode selection, remote control key, rear wipers, interior ambient lights and other configurations. The configuration is not bad, and there is no problem in meeting daily use.

This level of models is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still worth buying. If you like it, you can pay more attention!

Recently, all the college entrance examination candidates have received admission letters from their favorite universities one after another. There is also a "985" straight-A student in the car circle, who is about to meet you. It is the first global car launched by the new energy "national team" Lantu Automobile – Lantu bosom friend, with many industry firsts and the only top technical strength in the industry.

Lantu Zhiyin is called a "985" straight-A student because it has three core indicators – 901km ultra-long pure electric battery life, 800V silicon carbide platform, and 5C super fast charging technology. With such excellent product power, Lantu Zhiyin will surely rewrite the pure electric vehicle market landscape and become the most popular pure electric SUV among young families!

"9" – 901km long pure electric battery life, once charged, running for one month

A good tram, the battery must be strong enough! It must provide users with battery life guarantee, safety guarantee, and battery life guarantee. Lantu’s new generation of amber batteries uses the highest 212Wh/kg Top-level energy density battery pack in the independent research and development industry, with high specific energy single cells and four lightweight designs. Models equipped with 109kWh battery pack version have a battery life of up to 901km, the longest in the same class! It can run for a month on a single charge, allowing users to travel in cities or by car, always in full condition, and move forward with peace of mind.

Lantu’s self-developed amber battery safety has achieved full level, protecting your travel. Amber battery application industry’s highest 16-layer hard core structure protection, industry TOP-level 7-seal design, using the world’s most stringent 4 safety test technologies and the world’s most redundant test items, Buff is stacked layer by layer, truly achieving "no water, no leakage, no fire, no explosion, no thermal diffusion". With ultra-hard nuclear technology to protect safety at all times, Lantu’s confidant makes every trip more secure and more comfortable for users.

At the same time, you don’t have to worry about the life of the battery. The mileage attenuation of Lantu’s new generation of amber batteries is less than 8%, which is 7 times higher than the 300,000-kilometer attenuation required by the national standard. It can really run three generations of a battery!

In addition, Lantu’s confidant also has a super-saving ECO + mode, which is not panic when the power is in a hurry. After clicking to turn it on, the cruising range can be increased by 10%, helping users reach their destination safely, and it is a proper "power-saving king"! Bring users the ultimate pure electric battery life experience, making travel calm and reassuring.

"8" – global 800V silicon carbide platform, ultra-high efficiency does not waste every 1 ° of electricity

At the end ** April this year, Lantu Automobile held a ****** technical communication meeting in ******* and released a number ** "black technologies". Among them, one technology has attracted wide attention inside and outside the industry. It is the global 800V silicon carbide platform. Lu Fang, CEO ** Lantu Automobile, said, "In fact, there are only two domestic host factories that really have the ability to develop the full stack ** 800V silicon carbide platform. Lantu is one ** them."

So, why can Lantu develop a full-stack silicon carbide platform? This is because Lantu engineers have made breakthroughs in two of the most difficult technologies, one is the use of the latest generation of TMOS + in the industry, using Lantu’s self-developed 160nm "fine trench grid" chip technology, which can reduce energy transfer loss by 20%; the other is the first "hydrodynamic elliptical needle fin" patented design, which can reduce thermal resistance by more than 10%. These two industry-leading technologies allow Lantu’s silicon carbide platform to conduct heat better, dissipate heat faster, and efficiently transfer battery energy to the motor.

With the blessing of the global 800V silicon carbide platform, the operating efficiency of Lantu’s electric drive system under the CLTC standard has reached 92.5%, challenging the physical limit and reaching the first place in the industry! Such a high-efficiency electric drive has increased the efficiency of 400V electric drive by 3.5% compared with the industry, and increased by 0.5% compared with the industry’s 800V. Don’t underestimate 0.5%. This is a small step forward in data, and the industry has taken a big step forward. This is a leap forward in pure electric technology.

At the same time, the highest efficiency of the electronic control of Lantu’s bosom friend can reach 99.4%, and the highest efficiency of the motor can reach 98.3%, both of which are top in the industry! Especially in terms of the efficiency and stability of the motor, Lantu adopts the first domestic encircling waterfall oil-cooled motor system, which increases the heat dissipation area by 15% while reducing the components by 50%. The motor uses the shaft teeth of the industry’s highest-precision "aerospace-grade process", and the ultra-high precision is only equivalent to 1/20 of human hair, which can make the reducer more efficient, and the best state efficiency can reach 98.5%.

"5" – 5C super fast charging, bosom friends are always one step ahead

Run far, run fast, and replenish energy quickly. In order to give users a better pure electric travel experience, Lantu Zhiyin adopts self-developed 5C super fast charging. This fast charging system has five super fast charging technologies: ultra-electronic network cathode technology, graphite fast ion sub-ring technology, superconducting electrolyte formula, ultra-thin SEI film, and high porosity isolation film. It has the 5C charging rate of the first echelon in the industry. It can easily achieve a 15-minute battery life of 515km. There is no need to wait for a long time to kill patience. Just a cup of coffee can have worry-free mileage and continue to explore. Regardless of the sky, the wide temperature range from -10 ° C to 40 ° C, Lantu Zhiyin can achieve super fast charging, and the charging time will not exceed 20 minutes even in the low temperature area of -10 ° C.

In addition, Lantu has also developed the world’s first megawatt-level charging pile, with a maximum support of 8C, a peak power of up to 1000kW, and a peak current of up to 1000A. It realizes dual overcharging of vehicles and piles, allowing for instant charging and worry-free replenishment.

The rim is "985", and the confidant is always with you. Lantu will adhere to the user-type technology enterprise concept, continue to lead the industry trend and rewrite the new market pattern with upward and forward innovation technology. With a long battery life of 901km, equipped with the industry’s strongest three electric vehicles, the strongest smart cabin and smart driving, the new pure electric SUV Lantu confidant will surely win the recognition and love of more young family users, and bring more comfortable, warm and safe new travel experiences to more users.

　　Motorcycle travel around South East Asia is the way many riders dream of traveling! Today, it is no longer difficult to conquer the land of adventurers on two-wheeled electric donkeys to Vietnam, Thailand, Myanmar, the Philippines, and even Singapore. Google Maps’ recently launched multi-country motorcycle navigation mode is designed for this purpose.

Google Maps motorcycle navigation page effect, infographic

　　Many of you may have noticed that Google Maps’ "two-wheeled mode" arrived in India, the world’s most prosperous two-wheeled transportation market, at the end of 2017. At the end of April 2018, the "two-wheeled mode" was unlocked in Indonesia, and at the end of June, the "two-wheeled mode" version was unlocked in Malaysia. In the past week, this new tool menu has added more countries and regions in South East Asia to the "bike-friendly" list, including Myanmar, the Philippines, Singapore, Vietnam, Thailand, and Taiwan.

　　Google Maps’ "two-wheeled mode" was introduced to provide motorcycle and bicycle riders with more recognizable directions. Compared with the car navigation mode, its advantages are more user-friendly and more down-to-earth. In the updated Android version (via Google Play), we can see that the map will be impassable to many cars, but the narrow alleys, dirt roads, unnamed roads, and bicycle lanes that motorcycles and bicycles can enter are clearly marked. Customized routes will be created according to the user’s needs, accurate travel time will be estimated, and up-to-date street views will be provided. In addition, the usual prompts in the car navigation mode, such as "Go straight on Victoria Street and turn left after 500 meters", are also replaced by more clear and easy-to-understand expressions, such as "Turn left at the National Design Centre in Singapore".

　　The best thing about the "two-wheeled model" is that it chooses to serve countries and regions, without exception, densely populated places with high rates of motorcycle and bicycle penetration. Travelers to these destinations also tend to travel by bicycle. On the one hand, South East Asia generally has fewer restrictions on two-wheeled transportation, and on the other hand, it is because of the constant narrow road travel, which is a new and interesting way to travel, and saves time and effort.

　　Regrettably, Google Maps’ motorcycle icon is only available on Android Google Maps 9.67.1 above. iOS when the version will be released, and which countries will be unlocked next, it is not known.

Hagia Sophia Cat Instagram image of Hagia Sophia Cat

　　Recently, there was a hot topic on Instagram – "Did you know there was a cat in the Hagia Sophia Cathedral in Istanbul?" Not to mention that many travelers who visited the Hagia Sophia Cathedral had seen the European shorthair cat named Gli, and even took a photo with it and held its claws.

　　Gli has lived within the cathedral’s thousand-year-old walls for more than a decade, and in a sense, it is the true owner of Hagia Sophia. Here, it lives like a queen, not only has a special person to serve it, but also has its own social account. Gli has many fans around the world because of its noble appearance, good pose and willingness to interact with strangers. According to people familiar with the matter, Obama also met with it briefly during his visit to Turkey.

　　Umut Bahceci, a tour guide in Istanbul who is also publicly known as the manager of the account Hagia Sophia Cat, is considered the closest human being to, and the most knowledgeable about, the Queen’s every move. Recently, to celebrate Gli’s 14th birthday, and also to give some practical advice to the flocking cat lovers, Bahceci revealed the daily habits of the cat owner. He mentioned that whenever Gli wants to make contact with people, he will come to the hut under the minaret, and when he is tired and does not want to be hugged, he will sit on the’divine stone ‘below the dome. In addition, different times and seasons, Gli’s favorite places of activity are also different. In winter, it will follow the beams of light from the heights and stop in front of the warm altar, but in summer mornings, most of them will stay in front of the cathedral window. When the soft sun shines on his face, Gli will show a cute expression of slightly squinting eyes. Travelers who want to kiss Fangze might as well try to touch their heads at this time, or press the shutter to record their signature smile.

The "God’s Stone" under the church dome is one of Gli’s favorite places.

　　The news that Yosemite National Park in central California has been closed since July 25 under the threat of wildfires is disappointing, but on the upside, outdoor enthusiasts may want to take the opportunity to try other worthy destinations, such as Chiribiquete National Park, which has recently been listed as a World Heritage Site.

　　Earlier this month, the expansion of Zilibiquete National Park, which is located at the border between the provinces of Guaville and Caqueta in southern Colombia, was announced, adding about 1.50 million hectares to the 2.70 million hectares of protected area designated in 1989. With this move, Zilibiquete has also become the largest rainforest national park in the world.

　　Located at the crossroads of the four ancient ecosystems of the Amazon, Orinokia, the Andes, and the Guyana Shield, Tsiribekt National Park is rich in natural resources that no other national park can match. It is also home to the oldest, largest, and densest surviving petroglyph archaeological site in the Americas. In total, the park contains more than 70,000 ancient paintings depicting animals, hunting, fighting, and dancing. The oldest murals date back more than 20,000 years.

Mural paintings in Ziribekt National Park. FCDS Foundation map

　　Australia is planning to build a 76-kilometer trail for hikers and mountain bikers on the northern coast of Cairns. The route, called the Wangetti Trail, will be located on the coastline across the sea from the Great Barrier Reef. The two ends of the route will connect to the scenic Palm Bay and Port Douglas, passing through Kuranda National Park, and will be accompanied by multiple natural wonders such as wilderness, jungle, beaches and islands.

　　It is reported that it takes about 6 days and 5 nights to cross the Wangiti Trail on foot. If you choose to ride, you can complete the entire journey in as little as one day and one night. According to the local tourism board, the Queensland government has invested 950,000 Australian dollars in the construction of the trailhead’s infrastructure, and plans to develop more luxury campgrounds and eco-tourism facilities along the route.

Walking on the Wangiti Trail, you can enjoy magnificent sea views at any time. Tourism Queensland, map

　 In order to strengthen exchanges and cooperation between domestic and foreign industries, use modern means to promote and display Chinese local musical instruments, strengthen the communication power and influence of Chinese civilization, and promote high-quality musical instrument products and musical instrument culture to go global, on October 11, the 2023 Music China Global Industry New Product Launch Ceremony was grandly held at the Shanghai New International Expo Center.

　 Former Deputy Director of the Central Editorial Office, Zhang Chonghe, Secretary of the Party Committee and President of the China Light Industry Federation; Former Deputy Secretary of the Party Group and Vice Minister of the Ministry of Culture, Zhao Shaohua, Consultant of the China Policy Science Research Association; Deputy Secretary of the Party Committee of the China Light Industry Federation and Chairperson of the China Musical Instrument Association Wang Shicheng; Former Standing Committee Member of the Tianjin Municipal Party Committee, Minister of the United Front Work Department, and Secretary of the Party Committee of the China Future Culture and Art Foundation Liu Changxi; Former Party Secretary of the Central Conservatory of Music Zhao Min; Chairperson and General Manager of Shanghai National Exhibition and Exhibition Center Co., Ltd. Wu Jianghong; Executive Director of Frankfurt Exhibition (Hong Kong) Co., Ltd. Li Qing

　

Dozens of performers, artists, music educators, and leaders of music associations from all over the world, together with jury experts, professional college representatives, distributors, musical instrument manufacturers, veteran players, and media at home and abroad, witnessed the fruitful results of scientific research and innovation in the global musical instrument industry.

　 Wang Shicheng, chairperson of the China Musical Instrument Association, pointed out in his speech that the global industry’s new product launch event is an important platform carefully created by the China Musical Instrument Association and the Shanghai Exhibition Organizing Committee to promote technological innovation and high-quality development of the industry. This year’s new product launch event focuses on musical instrument product innovation and technological innovation. With the keywords of "innovative", "practicality" and "sense of the times", it solicits new products from the industry at home and abroad. Since the event was launched, it has received extensive attention. A total of 111 products were submitted by 63 companies, and the number of products submitted increased by 26.13% compared with the previous 2020. After being selected by the expert review committee according to the four dimensions of "innovative concept", "product design", "product craftsmanship" and "market expectation", a total of 35 "best new products" were selected, covering piano, guitar, folk music, percussion, wind music, harmonica, accordion, electric sound and music production.

　 　He stressed that science and technology are the foundation of a country’s strength and prosperity, and innovation is the soul of national progress. The report of the 20th National Congress of the Communist Party of China mentions "innovation" in 55 places, which clearly states that to build a modern socialist country in an all-round way, "we must insist that science and technology are the primary productive force, talents are the primary resource, and innovation is the primary driving force." Since 2018, the "Global Industry New Product Launch Event" has not only provided a platform for enterprises to showcase innovative products and technological innovation, but also injected strong impetus into the progress of the entire industry. This fully reflects the precise grasp of the industry and demonstrates Music China’s determination and ability to promote the development of the industry.

　 The Music China organizing committee made full use of the exhibition resources to showcase these new products from multiple dimensions. The "Global Industry New Product Launch Area" was set up to showcase these high-profile "best new products". After the exhibition, these excellent new products will also be promoted in an all-round way on the musical instrument integration media, allowing more people to appreciate the innovative charm of the musical instrument industry.

　 Wu Bin, former president of People’s Music Publishing House and a famous music educator, as the judge of this new product launch event, made a wonderful comment on the products submitted this time. He pointed out that the products submitted this time present many eye-catching new features and highlights: first, the company has accurately grasped the market and deeply studied consumer needs; second, the new folk music products fully integrate traditional and modern craftsmanship, showing the spirit of innovation; third, the application of emerging technologies has provided strong support for the research and development and production of these new products, promoting the development of intelligent musical instruments; fourth, the new product design is exquisite and the craftsmanship is improved, which has played a positive role in promoting the high-quality development of the industry. The appearance of these new products not only enhances the overall level of the industry, but also provides consumers with more high-quality choices, promoting the continued high-quality development of the music industry.

　

　 The participating leaders awarded trophies to the companies that won the "Best New Product" to encourage and reward their contributions in the field of musical instrument manufacturing innovation. These companies not only represent the cutting-edge technology and development direction of the industry, but also promote the progress and prosperity of the entire musical instrument field.

　 New products, new start. At the end of the event, the atmosphere was instantly ignited by the electric acoustic erhu solo "Horse Racing" brought by the national first-class composer and performer Bianliunian. His exquisite performance skills, deep emotion and passion, vividly interpreted the popular music "Horse Racing" and pushed the whole event to a climax.

　 In the current global economic situation, the development of the musical instrument industry is facing many challenges. However, through independent research and development and technological innovation, enterprises can continuously improve product quality and technical level, so as to gain an advantage in the fierce market competition. The global industry’s new product launch platform is not only a stage for enterprises to demonstrate their technical strength, but also a carrier for the musical instrument manufacturing industry and derivative industries to demonstrate their active exploration and application of scientific and technological innovation. On this platform, enterprises can display their R & D achievements and new products to domestic and foreign industries, further broaden market channels and promote business development. At the same time, the new product launch platform can also bring more business opportunities and partners to enterprises, helping them expand their market network and industrial chain resources.

　 The emergence of the first new products not only brought a new experience to consumers, but also injected new vitality into the industry and stimulated the innovation potential of the entire musical instrument ecosystem. The launch ceremony was presided over by Sun Ruiyong, full-time vice chairperson of the China Musical Instrument Association.

　　Experts remind: beauty salons should find a regular beauty hospital if they are not qualified for surgery.

　　I spent 40,000 yuan in a beauty salon. I wanted to have my nose raised, but I didn’t know it was crooked, and my nostrils were still one big and one small. This is what happened to Xiao Chen, a junior in Guangzhou. Before the start of school, Xiao Chen quickly went to a regular hospital for help, hoping to dispose of it as soon as possible. Unfortunately, the doctor said that due to the trauma, it is estimated that it will take half a year to recover, during which Xiao Chen has to hang gauze for his nose.

　　The reporter found that many college students have facial plastic surgery during the summer vacation to meet the new semester or new job, but cases of failed surgery are also heard from time to time. Some medical experts pointed out that there is only one word difference between beauty salons and beauty hospitals, but there are essential differences. Beauty salons are not qualified for plastic surgery. Double eyelid cutting and rhinoplasty belong to the category of medical beauty, and beauty lovers should choose a regular plastic surgery hospital for surgery.

　　Text/Guangzhou Daily reporter Quan Jie correspondent Li Xing

　　The beautician went to Korea to study.

　　Return to China for a month to collect gold

　　It is not uncommon to see "disfigurement caused by illegal operation in beauty salons"

　　Many cases of plastic surgery failures received by reporters are mostly carried out in non-standard places such as beauty salons, and even some are beauticians roaming around the country. After coming to a city, they carry out cosmetic surgery in hotels, and the sanitary conditions are extremely bad.

　　The reporter found that in fact, as early as 2006, the China Consumers Association issued the No.1 consumer warning: the state stipulates that ordinary beauty salons are not allowed to carry out plastic surgery projects. Beauty items such as lip bleaching, double eyelid cutting, eyebrow embroidery and eye bags removal all belong to medical beauty and need corresponding qualifications. However, life beauty projects are limited to general beauty and skin care, that is to say, for example, "moving a knife" belongs to medical beauty. Life beauty salons can’t "move their knives" without any medical beauty qualifications. Therefore, in daily consumption, consumers should recognize the difference between life beauty and medical beauty, and choose the consumption place in a targeted manner.

　　"Beauty salons and beauty hospitals are only one word apart, but there are essential differences. Beauty salons do not have plastic surgery qualifications. " Members of the Plastic Surgery Committee of the Chinese Medical Association said that some beauticians studied in Korea for a month and then operated cosmetic surgery in beauty salons after returning home. In case of an operation accident, it is difficult for them to deal with it in time and effectively.

　　"Double eyelids and rhinoplasty belong to the category of medical beauty. Those who seek beauty should choose an authoritative and formal plastic surgery hospital for surgery, and should not go into a beauty salon that does not have relevant qualifications, which may lead to similar tragedies such as disfigurement." Li Xijun said.

　　College students get crooked noses at high prices

　　Guangzhou Daily reporter received a report that Xiao Chen, a 20-year-old college student, had a rhinoplasty operation, but he didn’t expect his nostrils to be made into one big and one small. In order to know the details, the reporter saw Xiao Chen who was seeking the help of a doctor in the plastic surgery hospital.

　　The first time it was crooked, it was still crooked after repair.

　　With big eyes, curved eyebrows and fair skin, Xiao Chen is a beautiful girl. However, the failure of plastic surgery in the beauty salon before made Xiao Chen’s nose unusually swollen and her beauty was greatly reduced.

　　Xiao Chen, who loves beauty, endured tears and told reporters frankly that she always wanted to have a "net red face" and finally decided to do rhinoplasty. She went to a beauty salon for "surgery" under the recommendation of her close friends. "At that time, the package cost more than 30,000 yuan, which was more expensive than ordinary regular hospitals. But ‘ Doctor ’ Tell me that all the shops use formal materials and professional doctors are responsible for the operation, with a high success rate. " Xiao Chen said that the answer of the "sitting expert" was "professional" and I believed it at that time. Moreover, a friend worked in a beauty salon, so she decided to ask her family for money and "fix" her nose.

　　Soon, Xiao Chen received rhinoplasty in the beauty salon, "‘ Doctor ’ I installed a prosthesis on my bridge of the nose and said that it will soon blend with the skin without discomfort. " Xiao Chen said that there was a little pain at the beginning of installing the prosthesis. Later, the nose began to swell, spread to the bridge of the nose, and black hair swelled under the skin. What scares Xiao Chen most is that his nose becomes asymmetrical, his prosthesis leans to one side, and his nostrils are big and small. Xiao Chen went to the beauty salon to find a doctor, who said it was normal and asked her to have a "correction" operation, which cost nearly 6,000 yuan, but her nose didn’t get better.

　　"It’s about to start school. If you don’t get it done, you’ll be ashamed to go back to school." In desperation, Xiao Chen had to rush to a regular hospital for help.

　　Gauze must be hung for half a year

　　"After the operation, the nose is asymmetrical left and right, and the prosthesis is tilted. The main reason is that there are problems in the implantation cavity and the carving of the prosthesis. The implantation cavity of the prosthesis is not properly stripped, the nose bridge will be tilted after the operation, and the size of the nostril will be asymmetrical; The asymmetry of the sculptured prosthesis will also cause the bridge of the nose to tilt. " Li Xijun, a member of the Plastic Surgery Committee of the Chinese Medical Association, analyzed that the only way to solve this problem is to re-sculpt the prosthesis and put it in the correct position.

　　Li Xijun said that rhinoplasty is a common plastic surgery. Nasal plastic surgery has very high requirements for the doctor’s aesthetics, skills and experience. If the doctor’s theory and professional skills are not enough, it will lead to improper selection of surgical methods, improper carving of prosthesis and improper cartilage treatment, which will eventually lead to the failure of rhinoplasty.

　　It is reported that Xiao Chen’s nose needs a second operation, and he must go through a recovery period first, and then perform a second operation after the skin wound heals and recovers its elasticity. If the prosthesis is exposed, infected, changed, and the nose skin turns purple, all the raw materials must be taken out.

　　In this case, Xiao Chen must hang gauze on his nose for half a year, and it will take at least half a year to reproduce his "true face".

　　It is not suitable for plastic surgery under the age of 16.

　　According to the outpatient statistics of plastic surgery hospital, among the recent daily outpatient visits, students seeking beauty account for more than 30%. Nose plastic surgery, eye plastic surgery, face-lifting and hair removal micro-plastic surgery have become the hottest projects at present, among which face-lifting ranks first.

　　Li Xijun said that college students spend about 3,000 yuan on plastic surgery, but some beauty lovers choose plastic surgery packages of tens of thousands of yuan. Students generally choose more micro-integer. If you are an adult, the cost is generally 10,000-20,000 yuan because you will choose more expensive plastic materials and carry out various plastic surgery.

　　"Face-lifting is the most popular among college students and the most people choose to do it." Professor Wang Yuyan, a non-invasive micro-plastic surgery discipline, said in an interview that some male students came to the hospital to ask for chin removal or hair removal, accounting for about 10%.

　　Wang Yuyan said that in recent years, micro-plastic surgery has been favored by students because of its advantages of short time, little trauma and quick effect, but their lack of cognitive ability led them to look for illegal plastic surgery studios and beauty salons for micro-plastic surgery, but they were not protected after the accident.

　　Wang Yuyan warned the students that at present, the plastic surgery market is mixed, and cases of plastic surgery failure frequently appear. Consumers should be cautious when seeking beauty, and don’t trust WeChat friends circle. To choose a qualified plastic surgery institution with excellent medical equipment, don’t bring unnecessary harm because of "chasing beauty". In addition, knowledge and ability are more important in job hunting, and we should not blindly follow the trend and pursue the so-called "impression score".

　　Professor Wang Yuyan specially reminds students that high school students and even junior high school students under the age of 16 are generally not suitable for plastic surgery. There will be a recovery process after plastic surgery, and it may take 1-2 weeks or even longer to reach the best shape.

　　Professor Wang Yuyan emphasized that it is best for students to be accompanied by their parents when choosing plastic surgery. After all, parents are often most concerned about plastic surgery risk, health and whether the hospital is professional. Parents can better help students to do identification and check.

On March 8th, BYD plug-in hybrid vehicle, Qin PLUS (parameter picture) DM-i went on the market, and four configurations were launched, with the subsidized price of 105,800-145,800 yuan. Whether it is the fuel consumption of 3.8 liters, the cruising range of 1245 kilometers, or the wheelbase of 2718mm that meets the standard of Didi, it can become the new favorite of the online car market.

Price subversion goes straight into the mainstream range of fuel cars

This time, the pricing of Qin PLUS DM-i has completely subverted the user’s price perception of plug-in models. In the past, there was a big price difference between plug-in and hybrid models and fuel cars of the same class, and the two markets were relatively independent. This time, Qin PLUS DM-i went straight into the mainstream price range of fuel cars, and the market boundary no longer existed. Coupled with the five major gifts launched simultaneously, BYD is full of sincerity.

Compared with the fuel vehicle of the same class, the BYD DM-i super hybrid system carried by Qin PLUS DM-i takes Xiaoyun-plug-in special 1.5L high-efficiency engine, EHS electric hybrid system and DM-i super hybrid special blade battery as the core, and even in the state of power loss, the fuel consumption of Qin PLUS DM-i can be as low as 3.8L per 100 kilometers, only over 20 cents per kilometer. In the state of full oil and electricity, the comprehensive cruising range of the 55KM version can reach 1180 km, and the 120KM version can reach 1245 km.

The design of Qin PLUS DM-i follows the Dragon Face family design language. The large mouth air intake grille is full of atmosphere, and the sharp headlights are not fashionable. The interior still uses the screen size to support the overall atmosphere. Although the LCD screen size of the dashboard is only one nainai, look at the starting price of 100,000. What kind of bicycle do you want?

BYD has never lost its sense of science and technology, such as DiLink 3.0 intelligent network connection system, cloud service, remote driving, NFC car keys, OTA remote upgrade of the whole vehicle, mobile power station and other technological configurations.

In terms of safety, Qin PLUS DM-i is equipped with DM-i super hybrid special blade battery, and adopts the world’s first pulse self-heating and the world’s leading refrigerant direct cooling technology to achieve long life and reliable safety, which relieves a big worry for new energy users.

Coupled with more than 20 intelligent driving assistance functions such as ACC-S&G stop-and-go full-speed adaptive cruise system, CSC curve speed control system, LKS active lane keeping system, LDWS lane departure warning system, AEB-CCR automatic emergency braking system, the safety can be described as very comprehensive.

With the price in the early 100,000 s, low fuel consumption, long battery life, good appearance, decent interior and, most importantly, the green license plate, Qin PLUS DM-i believe that the protagonist will become the network car you hit. What I have to spit out is that BYD’s product naming method is too complicated and lacks recognition. It is suggested to simplify the sorting again and at least reduce some confusing English abbreviations.