Special feature of 1905 film network Recently, the film Transparent Heroes, which was originally scheduled to be released nationwide on June 30th, was announced to be withdrawn. During the previous publicity period, the film released a number of publicity videos of director Zhang Disha "bowing to the fans" and "doing his best to publicize" in the cinema, bringing the marketing method of "selling badly" which is common in the film market back to the public’s field of vision again.

"Today’s Film Review" invited Weng Yang, an associate professor at the School of Management of Beijing Film Academy, to talk together. Is "selling badly" really a good way of film marketing?

Selling miserable marketing for "changing fate"Misselling, as a marketing method, appeared in the film market and originated from movies.A hundred birds fly at the phoenix.

A Hundred Birds Facing the Phoenix is a literary genre film released in 2013. The film sincerely shows the persistence and true feelings of suona artists in the impetuous generation. It can be said to be an excellent Chinese film in terms of production and plot itself.

However, due to its strong market share in Captain America: Civil War, a movie released in the same period, the box office and film arrangement rate of "Hundred Birds at the Phoenix" are "extremely bleak". Under such pressure, Fang Li, one of the producers of "Hundred Birds in the Phoenix", "stunned" in his live broadcast room, pleading with the audience to go to the cinema to support "Hundred Birds in the Phoenix" and to promote "Hundred Birds in the Phoenix" on social media platforms.

After the live broadcast, the screening rate of "A Hundred Birds Facing the Phoenix" rose from the initial 1% to 4.5%, and finally gained 86.75 million box office. This kneeling, not only saved "A Hundred Birds in the Phoenix" in from the mire, but also opened the "road of selling miserably" in film marketing.

In 2017, the film "Flash Girl" was released. Faced with the same low film scheduling rate, the film released seven propagandists kneeling on the ground and holding the material map of the apology letter, which was intended to explain that "it is not the fault of the film that no one watched it, but that our publicity was not done well." Similar miserable marketing also appeared in the promotional video of "Out of the Earth" released last year. In the video, the director of the film walked into various movie theaters and told the few audiences in the audience his difficult feelings.

From these endless marketing, we can actually see the cooperation of the whole team for this marketing method very directly.What is the internal purpose of this tried-and-true marketing?What is the purpose of the tried and tested marketing?Selling badly first is for the sake of "arranging films."

The film side releases these materials that can reflect the difficulty of production and the care of the heart. The purpose of the first layer is to let cinemas, projection companies and cinema companies see them, and to stimulate their sympathy and allocate more ostentation and extravagance to the films in the market.

The second reason for selling badly is to "seek attention."In addition to letting the film company see it, the film also wants the audience to pay attention to the hardships of film production, so that the sympathy of fans and friends is rampant, and they are willing to go into the cinema to pay for their sympathy. Whether it is "Flash Girl" or released in recent years.Five teenagers who saved the water、Warriors of FutureIn fact, in selling miserable marketing, they all have the same purpose.

What are you selling miserably in the endless stream of marketing?Since the appearance of miserable marketing, its own marketing routine can be said to have been upgraded round after round, but for the past miserable marketing methods in the film market, they can be roughly divided into two types.

The first kind of selling is miserable, and it is not easy to sell the main creative team.

Take last year’s summer movie "War of Tomorrow" as an example. Louis Koo played the leading role and was the chief producer, and Louis Koo was also the main material during the publicity period. However, after the creative team found that the audience paid more attention to the topic of "selling miserably", the whole publicity direction changed from the original positive dissemination of China science fiction to Louis Koo as a "lone ranger" in China’s sci-fi pursuit of dreams, which really earned a wave of bitter tears for Chinese sci-fi fans.

The second kind of selling is miserable, selling the feelings of the film itself.

Whether it’s Journey to the West, Demon, New king of comedy, or Jia Zhangke’s return to the cinema, the filmmakers invariably chose a slogan: "We owe someone a movie ticket".

There is no denying that Stephen Chow’s films have influenced a generation or even generations, but most people have finished watching Stephen Chow’s works through CDs or in video halls; And Jia Zhangke’s film works, fans and friends used to watch mostly through streaming media platform.

Therefore, the film side seized the subtle emotion between the audience and the film, and through "selling feelings", let the fans and friends willingly walk into the theater and pay for their youth and feelings.

What makes miserable marketing "enduring" in film promotion?

Weng Yang, an associate professor at the School of Management of Beijing Film Academy, said: "Misselling marketing is essentially an expression of emotional marketing. It looks forward to grasping the sympathy or feelings of audience friends and making them willing to walk into the cinema and support the film."

Although selling miserable marketing and emotional marketing are similar in core, selling miserable marketing is not the only way of emotional marketing.

For the film market, the real core of emotional marketing is not to create emotional points that consumers do not have, but to stimulate and awaken many hidden emotions in the audience’s hearts through the film content itself, and to trigger spontaneous publicity and watching by the audience.

In recent years, film works have not only paid attention to "love the country" and "family friendship", but also paid more attention to the "hidden money" emotion in the audience’s mind. For example, the movie "She Disappeared" released not long ago actually takes emotional marketing to a new level. This movie not only pays attention to the changes of contemporary young people’s views on marriage and love, but also focuses on the energy point of "girls help girls" and explodes it in an appropriate way, which naturally gains box office and audience reputation.

It can be seen that selling badly naturally has its effects, but it should not be the mainstream way of film market promotion strategy.

Only by truly paying attention to the emotions of the audience, and making a delicate connection with the audience through the film works, and narrowing the distance with the audience, can it be a kind of good marketing with "moderation, skill and morality".

We also expect that in the future film market, there will be more marketing methods that are more suitable for the audience, so that the film and the audience can get closer and the film can take root in the hearts of the audience.

Xinhua News Agency, Beijing, May 27th (Reporter Hu Lu, Yu Wenjing) In order to better ensure food security, China Academy of Agricultural Sciences will carry out scientific and technological actions to increase grain production, and tackle key scientific and technological problems in increasing grain production for five major crops, such as rice and wheat, so as to continuously improve the national grain production capacity.

This is what the reporter learned recently at the press conference of "Science and Technology Action for Increasing Grain" held by China Academy of Agricultural Sciences by video.

Wang Hanzhong, vice president of China Academy of Agricultural Sciences, said that the campaign targeted at five major food crops, namely rice, wheat, corn, soybean and potato, and focused on key tasks such as screening high-yield and high-quality (suitable for machine) improved varieties, research and development of key technologies for efficient cultivation, integrated demonstration and popularization of high-yield technologies. By 2030, we will strive to achieve a significant increase in the yield per unit area of the five major grain crops.

He said that facing the major demand of the five major crop producing areas, China Academy of Agricultural Sciences, local Academy of Agricultural Sciences, superior seed enterprises and other scientific and technological innovation elements and superior forces will be gathered to carry out targeted cooperation, targeted research, targeted integration and overall application, and the research and innovation of common key technologies and cutting-edge leading technologies will be strengthened to make every effort to ensure the smooth implementation of scientific and technological actions.

　　Gun advertisements issued by American arms dealers

　　Overseas Network May 27thAccording to a report by Washington post on the 27th, it was revealed that Daniel Defence Company of the United States had posted an advertisement on the Internet, using children as models to promote assault rifles. It was the assault rifle produced by this arms dealer that led to the shooting tragedy of Texas primary school on May 24.

　　On May 16th, Daniel Defence Company posted an advertisement on Twitter, in which a little boy sat on the floor and played with an assault rifle, but the caption was "Educate the child to make him walk the right path, and he will not walk the wrong path when he grows up", with a gesture of prayer.

　　Rifles from the shooting suspects in Texas elementary school.

　　The US media pointed out that what appeared in the advertisement was a DDM4V7 semi-automatic rifle, belonging to the AR-15 series, which was improved from the American M4 assault rifle and sold for about $2,000.

　　In the recent shooting tragedy in Texas primary school, the 18-year-old gunman used the same gun and shot 19 students and 2 teachers. He also exposed two guns he bought on social platforms three days before committing the crime.

　　After the shooting in Texas, the primary school students involved cried. (data map)

　　Although this advertisement was released before the shooting in Texas, the distorted way that Daniel Defense Company used children to sell weapons still caused great condemnation from the outside world. At present, the company has set its Twitter account to be closed to the public. (Overseas network Liu Qiang)

　　23 hellcats with wide-body red eyes are equipped with a 6.2L V8 supercharged HEMI engine with an output of 808 HP (797 British HP) /960 Nm. This car number is called the muscle car with the highest horsepower acceleration, the fastest speed and the fastest mass production. 0-96 km accelerates for 3.4 seconds, 0-400 m accelerates for 10.8 seconds, the tail speed is 210 km, and the top speed is 327 km/h. It is also equipped with "ejection preparation" Line Lock mode, which can easily burn tires in situ.

　　The 22 Dodge SXT versions adopt the latest design concept of Dodge family, and the overall shape is more sporty. The instrument panel adopts the combination design of double instrument panels and LCD screens, and the center console adopts split type with a central LCD screen. It has a sporty atmosphere, including a bottom steering wheel, sports seats, carbon fiber-like interior parts and aluminum alloy decorative panels.

　　This special color also includes: Hellrasin, Sinamon, Stick and Frostbite. There are some other adjustments for the 2022 challenger. R/T Scat-packed shock absorbers and T/A 391 wide body surround, GT AWD is now a standard 20-inch wheel. SRT Hellcat also installed the brakes of Brembo of Redeye.

　　First, the challenger of 22 models will get a 3.6-liter Pentastar V-6 engine, which will be used in SXT, SXT 0AWD, GT and GT AWD versions. The peak output power is 305 HP, the torque is 268 lb-ft (about 363 Nm), the city fuel rate is 19 mph, and the expressway is 30 mph. There is also a 6.2-liter Hemi V-8 supercharged engine. Even the lowest version is still equipped with a 3.6LV6 engine. Although the original horsepower of this version is only about 300 horsepower, you can still enjoy good power and pleasant sound different from the four-cylinder engine after modification.?

　　The 22 Dodge SXT versions adopt the latest design concept of Dodge family, and the overall shape is more sporty. The instrument panel adopts the combination design of double instrument panels and LCD screens, and the center console adopts split type with a central LCD screen. It has a sporty atmosphere, including a bottom steering wheel, sports seats, carbon fiber-like interior parts and aluminum alloy decorative panels.

　　As an American muscle model, 22 Dodge Challengers need to be a little sloppy and rough to be more American. There is such a car, when you first see it, your heart is a little throbbing, and at the same time, you are more appreciative. Most friends who have feelings for the American muscle car will love it, even regard it as a treasure, and it is the Dodge Challenger.

　　Dodge Hellcat adopts the latest design concept of Dodge family, and its overall shape is more sporty. The instrument panel adopts the combination design of double instrument panels and LCD screen, and the center console adopts split type with central LCD screen. It has a sporty atmosphere, including a bottom steering wheel, sports seats, carbon fiber-like interior parts and aluminum alloy decorative panels.

　　As a 6.2 V8 supercharged car, Hellcat can burst out with 704 horsepower. The sound of generate with large displacement and the howling of supercharged car will push your body against the backrest. I believe not many people can refuse the pleasure brought by this high horsepower.

　　The 2022 Dodge Hellcat further strengthened its image of high-performance version in the interior part, and the TRX logo everywhere in the center console and seats is the best example.

　　The 22 Dodge Hellcat wide-body red-eyed cats have a sporty atmosphere, including a flat-bottomed steering wheel, a sports seat, carbon fiber-like interior parts and aluminum alloy decorative panels. The embedded round headlights look extremely fierce, revealing the heroic style of American muscle cars.

　　The installment business can be handled nationwide, with simple installment and high pass rate, giving you a perfect installment experience. The article is only a brief introduction. For more configuration details and introduction, please pay attention to the phone at the bottom of the article.

　　Tianjin Xiangruitong Company has been engaged in all kinds of high-end imported cars for a long time. Friends from all over the country are welcome to come and buy them. The whole country can handle staging business, which is simple and convenient, and the pass rate is high, giving you a perfect experience of buying cars by stages.

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　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

　　On June 20th, local time, a fire factory in Kotovsk, Tampov, Russia caught fire and exploded. According to the latest news, the accident has caused 5 deaths and 11 injuries, and the explosion has ruled out the possibility of terrorist attacks. It is reported that the factory where the explosion occurred is Russia’s largest gunpowder producer — — Tambov Fire Factory was founded in 1915 by the last Tsar Nicholas II.

　　↑ Incident scene

　　Maxim yegorov, governor of Tambov, said that the fire in the pharmaceutical factory was caused by human factors, and the accident was "not a terrorist attack". According to preliminary information, Tambov Firepower Pharmaceutical Factory claimed that the explosion occurred "during the installation and binding of the hot washing machine with pyrotechnic powder by a third-party contractor". The explosion caused a fire in the factory workshop, but the open flame was quickly put out.

　　Yegorov added that the explosion did not affect the nearby residents, and the factory "operated normally, the technical cycle was not interrupted, and production was not stopped".

　　It is reported that the injured workers are still receiving treatment in the hospital, and one of them is in a "very serious condition". Tambov Fire Factory said that one of the casualties was an employee of Tambov Fire Factory, and the rest were employees of the contractor. According to the local chamber of commerce, most of the casualties work in a contracting organization and are engaged in repair work.

　　This Kotovsk-based pharmaceutical factory is responsible for producing more than 200 kinds of military and civilian products. Its main business is the production of gunpowder for small arms, grenades and grenade launchers, artillery and mortar ammunition. It is one of the largest Russian manufacturers of gunpowder for small arms and artillery ammunition. Civil products include varnish, enamel, nitrile gloves and tumbler toys.

　　It is reported that due to the conflict between Russia and Ukraine, the factory has greatly increased its output to meet the needs of the Russian army and hired hundreds of new employees. From January to July 2022, the output of the factory increased by 34%. At present, the factory has 1800 employees, and it is estimated that by 2025, the number of employees will increase to nearly 5000. In January, 2023, the government of the Russian Federation passed a resolution on transferring Tambov Firepower Factory to Rostec.

　　According to reports, this factory had an explosion accident in 2016, which killed 7 people. In April this year, an explosion occurred in a pharmaceutical factory in Kazan. In February, a similar situation occurred in Cha Pajewski Machinery Factory, which produces detonators and explosives in Samara, resulting in one death and three injuries.

　　Red star journalist Xu Huan

15-21 April

It is the 30th National Cancer Prevention Publicity Week.

The risk factors for the development of different cancer species are different, and the high-risk groups are different for different malignant tumors.

However, high-risk risk does not mean cancer, and high-risk people do not mean cancer patients. It is very important to understand the knowledge of cancer prevention, improve bad habits, and insist on regular physical examination of cancer prevention, so as to achieve "early detection, early diagnosis and early treatment" in the process of cancer prevention.

Today we invited two experts.

Help us popularize science.

How to find cancer early

And what are the cutting-edge screening technologies?

Li Hua

Director of Jiahui International Cancer Center and Director of Oncology Department

Peng Chen

Director, Medical Imaging Department, Jiahui

What is the probability of "cancer"?

According to the current clinical data, about 15%~20% of cancers are caused by genetic mutations. About 25% of cancers are caused by gene mutation and environmental factors.

The above ten cancers are all related to gene mutation. For example, colorectal cancer, about 10% of colorectal cancer is a hereditary disease, mainly related to MMRp gene mutation.

However, we are familiar with thyroid cancer, which usually has three types, namely papillary cancer, follicular cancer and medullary cancer. Among them, 20~30% of medullary thyroid cancer is a genetic disease, mainly related to RET gene mutation.

How do you know yourself?

Is there any risk of being inherited?

Then how do we know if our genes are at risk of mutation? This requires a relatively novel but very popular detection technology, that is, genetic testing.

Genetic testing is especially recommended for five groups of people in the following situations.

In fact, genetic testing is believed to have many problems, such as

1. How old is it to do genetic testing?

2. Is it enough to do genetic testing once?

3. How to detect it? Do you need to draw blood or extract other tissues?

4. Where should genetic testing be done? How to prevent cancer after getting the results?

Click on the link below to reserve a live broadcast at three o’clock.

Let’s go live to get to know each other.

In addition, you can also click on the following applet.

Learn more about cancer genetic risk assessment

Timely detection and early screening

Turn "serious illness" into "minor illness"

Only when you pay attention to the "clues" of your body can you find the disease as early as possible and turn many "serious diseases" that may occur in the future into minor illnesses.

01

Self-examination of breast tumor

For example, if you feel a lump in your breast or abnormal nipple discharge, you may need to go to breast surgery to carry out corresponding examinations to rule out breast tumors. Therefore, the annual physical examination is very important.

02

Self-examination of gastric tumor

Discovering epigastric discomfort and black stool may indicate upper gastrointestinal bleeding, and it is necessary to carry out gastroscopy to eliminate the possibility of gastric tumor; It is necessary to use colonoscopy to rule out the possibility of intestinal tumor when stool bleeding or abnormal stool characteristics are found.

03

Self-examination of other tumors

If you find abnormal vaginal bleeding, hematuria, a lump in the head and neck, swollen lymph nodes all over the body, long-term low fever, and a sharp drop in weight for unknown reasons in the short term, these may also be signs of tumors, so you should see a doctor in time.

Common cancer screening suggestions

Learn more about screening recommendations

Understand cutting-edge screening technology

Be the first person responsible for your health.

Have you ever heard of the amazing cutting-edge technology like PET-CT, which can screen out tumors all over the body, so that the hidden health risks in the body can be hidden?

To this end, our anchor Cao Cao deliberately tried it once.

Want to know how she will experience? Who, including this kind, is suitable for this examination?

What are the precautions before inspection?

Will there be radiation in this test? Are there any people who are not suitable for this kind of examination?

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Original title: "Teach you how to screen for early cancer! Make you healthy and cancer-free! 》

Read the original text

　　Cctv newsThe reporter learned from the website of the National Bureau of Statistics that the National Bureau of Statistics released the calculation results of China’s innovation index in 2015 today, and Deng Yongxu, chief statistician of the Social Science and Culture Department of the National Bureau of Statistics, interpreted the development characteristics of China’s innovation index in 2015. Deng Yongxu said that in 2015, China’s innovation output was fruitful, and the number of domestic patent applications was 1.597 million, an increase of 32% over the previous year.

　　According to the calculated results, China’s innovation index in 2015 was 171.5, an increase of 8.4% over the previous year, the highest growth rate in ten years. Among the 21 indicators in the four innovation sub-fields, 19 indicators showed a growth trend, and the growth rate of 6 indicators reached more than double digits, indicating that China has made tangible progress in promoting kinetic energy conversion, structural transformation and economic upgrading and efficiency improvement under the new normal of economic development, and the implementation effect of the innovation-driven development strategy and the policy of "mass entrepreneurship and innovation" is obvious.

　　The innovation output capacity has been greatly improved.

　　The innovation output is fruitful. In 2015, the number of domestic patent applications in China was 1.597 million, an increase of 32% over the previous year, of which the number of invention patent applications with high technology content reached 263,000, a substantial increase of 61.9% over the previous year; The proportion of patents granted was 16.5%, an increase of 3 percentage points over the previous year. By the end of 2015, large and medium-sized industrial enterprises had 331,000 registered trademarks, an increase of 15.1% over the previous year; On average, every 100 enterprises have 519 pieces, an increase of 17.7% over the previous year, and the growth rate is higher than the previous year.

　　The development of technology market has accelerated. In 2015, the contract value of China’s technology market was 983.58 billion yuan, an increase of 14.7% over the previous year; The technology market turnover per 10,000 scientific and technological activists was 1.08 billion yuan, an increase of 14.9% over the previous year. The rapid development of technology market has improved the efficiency of innovation resource allocation and promoted the transformation of innovation achievements.

The picture shows a screenshot of the fake news Weibo, and the six-year-old child forwards the rumor with a smile.

　　　 Movie network news In the early morning of this morning, the famous performance artist six-year-old boy was exposed to death, which has been proved to be false news, and six-year-old boy himself also appeared to refute rumors.

　　　 At 1:18 a.m. on March 13th, a Weibo-plus-V person sent a message to Weibo that the six-year-old boy had died on the 12th. He wrote: "On March 12th, Beijing time, the actor Zhang Jinlai, who played the Monkey King in the 83rd edition of The Journey to the West, died of illness at 8: 30 a.m. on March 12th, at the age of 53. If he brought countless joys to your childhood, if you think he is an unsurpassed classic, please forward it silently, so that more people can wish Brother Monkey, the idol who will grow up with us forever, all the way! ！”

　　　 However, Weibo was forwarded by Weibo, a six-year-old boy himself. Although he only sent a smiling face, the rumor that he "died of illness" was also broken. Subsequently, the original Weibo was also labeled as "This content is false news and has been handled".

Six-year-old children sent Weibo this morning to clarify the rumor of "being killed"

　　　 At 8 o’clock this morning, the six-year-old boy clarified again through Weibo. He wrote: "I just saw someone in Weibo posting Weibo that I died on April 12, and today is March 13. I am filming on the Wuxi set of the TV series" New Swallow Li San ".Everything is fine. The QQ number of this rumor is 308880970. Please check who he is on the website and netizens, and I will reserve the right to legal proceedings."

　　　 In recent years, star "death" incidents often occur in entertainment circles, some of which are spoofed by netizens and some are for hype. This time, the six-year-old boy failed to escape the rumor of "being killed". Although he appeared in time to refute the rumor, it still caused quite a stir.

　　　 When it comes to six-year-old children, the audience must first think of the Monkey King and the golden hoop. Since he played Hu Shi in 2009, six-year-old children have not played a new role for four years. However, he said that he has been preparing for the film version of The Journey to the West for 10 years. He also revealed that the director candidate is being discussed with Cameron and Spielberg. Once the script is finalized, it will be launched, so as to meet every audience who loves The Journey to the West before the 2016 Lunar Year of the Monkey. So whether this "death" was an accident or a hype for the new version of The Journey to the West is still unknown.

　　[car home Car Handbook] Crown was also a household name at the beginning, but unfortunately it was badly managed in China and was in an embarrassing situation. However, in the near future, the launch of (|) may help the brand out of the haze. Lu Fang is a medium-sized SUV. In fact, it is the sister model of Guangzhou Automobile Toyota Highlander. Except for the appearance and logo, it is almost the same in other aspects. Of course, FAW Toyota will also launch several models according to Lu Fang’s own characteristics. Today, we will analyze which one is more cost-effective.

■　Model price

　　On August 27th, Lu Fang, the brand-new medium-sized SUV of FAW Toyota, was officially launched.The new car has launched six models, with the price range of 275.8-350.8 million yuan.Please see the following table for detailed selling price:

　　This price is very close to the price of the new generation Highlander. The difference is that Crown Lu Fang has two low-profile models as precursors, and the other four models are all four-wheel drive versions.

■　Appearance/interior color

　　FAW Toyota Crown Lu Fang is surrounded by the same sports appearance as the American Highlander XSE model. Compared with Highlander, the front enclosure of the new car adopts a larger grille design, and the large black horizontal grille makes the front face of the new car have a more exaggerated visual effect. The rear part is almost the same as Highlander. The main difference is that the new car adopts a double-layer design with different colors from the car body at the bumper below, which echoes the front of the car.

　　There are five choices of body colors. We have actually photographed two high-end models, Paris Red and Mo Yuan Black, besides streamer silver, carbon crystal brown and platinum white. In terms of interior, the suspended central control large screen, air conditioning control area integrated with the screen and three-spoke multi-function steering wheel of the new car are exactly the same as those of Highlander. The interior color provides two schemes of matching black and red and black. In contrast, the Paris red appearance+red and black interior highlights the sense of movement, but the color matching is exclusive to the top.

■　The whole power system is 2.5 hybrid.

　　In terms of power, Crown Lu Fang is equipped with a hybrid system (2.5HEV) based on a 2.5L four-cylinder engine. The maximum power of the 2.5L engine is 192 HP (141kW) and the peak torque is 238 Nm. The transmission system is matched with the E-CVT gearbox. In terms of motor, the two-wheel drive version is equipped with a 134kW motor, while the four-wheel drive version adds a 40kW rear motor. Overall, the comprehensive output power of this HEV power system is 249 HP (183kW).

■　Configuration analysis

●　Two-wheel drive enterprising version, the only five seats, not recommended.

　　Let’s take a look at the lowest progressive version of the whole department. This configuration is only one model, and it is a 5-seat version. I believe many people will not choose it. After all, people who buy Lu Fang or Highlander are going for 7 seats, so this 5-seat version is mainly for lowering the entry price.

●　Elite version, two-wheel drive is 11 thousand worse than four-wheel drive (general configuration, only recommended to consumers with tight budget)

　　Next, get on the right track, add 6,000 yuan to the 5-seat version, and you will get the 7-seat version, and then add 11,000 yuan to get a four-wheel drive system. To tell the truth, the price of this four-wheel drive system is not low, because this four-wheel drive system is based on electric drive, it has no central transmission shaft, and the rear axle has a 40kW motor, which is the rear axle motor and related electrical components that cost an extra 11,000 yuan. Simply put, the biggest competitiveness of entry-level models is the price. Since the map is cheap, just buy a two-wheel drive.

　　What configurations does the Elite Edition have? The standard LED headlights are not bad, but the 18-inch rim specifications are really a bit miserable. The interior is just so-so. The 7-inch color display and 8-inch central control panel of the instrument panel are relatively conventional. The multimedia system supports HiCar, CarPlay and CarLife, and the function is not bad. The basic safety and comfort configuration, the elite version of this car is also in place, as well as Fengyun Yuexiang Fengyun Zhixing interconnection configuration, which includes many practical functions, such as App remote control, theft tracking, concierge service, enjoyable parking/refueling and emergency rescue, which can be regarded as keeping up with the trend of the times.

　　However, the elite version doesn’t have reversing radar and reversing images. I didn’t expect Japanese cars to make a fuss about these things these days. I believe that consumers who buy this car basically have to spend extra money to install reversing images or radars. However, Toyota’s Zhixing safety system is the standard of all departments in Crown Lu Fang, which is kinder than Highlander, especially adaptive cruise and pre-collision system, and many people attach great importance to it. Generally speaking, the price of the elite version of the two-wheel drive is quite sincere, but because the configuration is still relatively low, it is only suitable for those consumers with tight budgets.

●　Deluxe edition, 21,000 more expensive than elite edition, recommended by four stars.

　　Compared with the elite version, the price gap is 21,000 yuan, and the configuration is slightly upgraded. The first thing is to change the 20-inch rim, which is worthy of Lu Fang’s size. Secondly, the reversing radar that spit in front finally came. In details, the Deluxe Edition has also been slightly improved. For example, the roof rack, the openable panoramic sunroof, the leather steering wheel, the leather seat (with front heating), the rear privacy glass and the doorsill pedal are all equipment that add extra points to the image. The most important thing is that Highlander doesn’t have this model. I think Crown Lu Fang is just right. I recommend it to four stars.

●　Distinguished edition, 19,000 scientific and technological sense improved obviously, recommended by four stars.

　　The price of the premium version is 19,000 yuan higher than that of the luxury four-wheel drive model of the previous gear. The 12.3-inch full LCD instrument panel and 12.3-inch central control screen have been upgraded to support voice recognition control, car networking and OTA upgrade, but the configurations such as HiCar, CarPlay and CarLife have been cancelled. In addition to the four Type-C interfaces of the whole car, there is also a USB interface in the front row. There is also a 360 panoramic image function, HUD head-up display, electric trunk, automatic anti-glare rearview mirror, and automatic folding of the exterior rearview mirror, which has obviously improved the sense of luxury and technology.

●　Ultimate edition, plus 18,000 to complete the configuration, recommended by four stars.

　　The flagship version of the top is mainly improved in comfort configuration, and the price has increased by another 18,000, such as an increase.The seat material has also been upgraded to perforated leather, and the interior also has more luxurious decorative strips and JBL audio. There are also front seat ventilation, lumbar support, main driver seat memory, steering wheel heating, streaming rearview mirror, car air purifier, second row seat heating and 220V power supply. Active safety has also been further upgraded, with the addition of parallel auxiliary and reversing vehicle side early warning system. Of course, the price of this car has also reached 350,800 yuan, which can be considered by consumers who pursue one step, and they can also choose red and black interiors.

■　Summary:

　　As we all know, this generation of Highlander has adopted a new structure, new power, and long-term excellent reputation, which has kept it in the treatment of raising the price and picking up the car. The appearance of sister car FAW Toyota Crown Lu Fang may be able to suppress the arrogance of Highlander. After all, the products are almost the same, and with the blessing of Crown brand, it is really unreasonable to sell them any more.Of course, domestic consumers are addicted to word of mouth. After all, not many people in Lu Fang have heard of it, so it is not so easy to catch up with Highlander in sales.

　　From the product point of view, the entry-level progressive version is 5 seats, which can be directly ignored. The elite version is a bit shabby, but fortunately, it is cheap, and there are two drives to choose from, which seems to be enough for those consumers who only value space and big size. The Deluxe Edition configuration can satisfy most people, while the Premium Edition and the Ultimate Edition configuration are gradually more comprehensive.Generally speaking, the price/performance ratio of middle and high-end models is not bad.(Text/Figure car home Zhang Ziyi)

　　● Occupational claims have affected businesses, platforms, regulatory authorities, judicial departments and other parties, undermined the market business environment, and encroached on judicial law enforcement resources for consumers’ legitimate rights protection.

　　● The market supervision and management department will not accept complaints that are not caused by purchasing or using commodities or receiving services for daily consumption, or that cannot prove that there is a dispute between consumers and the respondent.

　　● It may be difficult to determine whether a natural person buys, uses goods or receives services for the purpose of living or making profits. It is suggested to amend the Consumer Protection Law or clarify it in relevant judicial interpretations.

　　□ Our reporter Zhang Wei

　　In the name of "counterfeiting", the door to making profits through malicious complaints will be closed from next month.

　　Recently, the State Administration of Market Supervision issued the Interim Measures for Handling Complaints and Reports in Market Supervision and Management (hereinafter referred to as the Interim Measures), which clearly stipulates that the market supervision and management department will not accept complaints initiated by "not buying or using goods or receiving services for the needs of daily consumption, or not proving that there is a dispute between consumers and the respondent".

　　"This provision not only conforms to the provisions of the Consumer Protection Law on the definition of consumers, but also closes the complaint door of so-called professional claimants for profit, and can also reduce the burden on the regulatory authorities." Qiu Baochang, an expert from the Expert Committee of China Consumers Association, told the reporter of Legal Daily.

　　The Interim Measures shall come into force as of January 1, 2020.

　　Counterfeiting becomes counterfeiting, which damages the business environment.

　　Professional counterfeiting seems to be beneficial to consumers, but it is not.

　　The reporter of "Legal Daily" has previously found in many places that the routine of professional counterfeiting is getting deeper and deeper, and even shows a trend of gang, specialization, scale and stylization, which is embodied in mentoring, training and output, and focusing on packaging and publicity defects.

　　In recent years, professional counterfeiting has developed the trend of professional claims. "Professional anti-counterfeiting should have helped government departments to purify the market environment, and be good ‘ Woodpecker ’ But now a large number of professional claimants are completely for their own profit, regardless of whether the market environment is purified or not, not to solve problems. " A person in charge of the consumer protection department of a certain market supervision bureau who did not want to be named said.

　　According to reports, the resources consumed by professional claims are four to five times that of normal complaints, and public resources are squandered by a few gangs, which makes it impossible to deal with problems that really affect consumers and market order.

　　Occupational claims are even more damaging to the business environment. In recent years, due to the low cost and great benefits, e-commerce platform has become a new "stage" for professional claimants. Even if it is found that it is "wronged" the store, the removal and closure of the store have caused irreversible losses to the merchants.

　　Dealing with professional claimants is a nightmare for online shop owner Xiao Li for a long time. A product sold in its shop was complained to the market supervision department by a buyer who had just registered for a short time and had zero reputation evaluation because of the description flaw in the label. "I hope you understand that it is better to do more than one thing … … The price you open, I cancel ",the purpose of this buyer is obviously not simple. After receiving the money, in order to show "integrity", he sent Xiao Li a screenshot of his cancellation on the complaint platform. Xiao Li found that the buyer also complained about at least 30 companies.

　　It is worth noting that such counterfeiting is often fake, and its means are even more fraudulent. By means of customized fake identification books, quality inspection reports, hospital certificates, etc., the sellers are threatened, and the merchants are ignorant of the law and afraid of trouble, and they often succeed.

　　Many parties called for curbing the frequent occurrence of governance documents.

　　With the social harmfulness of occupational claims becoming increasingly prominent, the voice of curbing occupational claims is getting higher and higher.

　　Just at the 2019 Internet Law Conference held not long ago, the Malicious Claims Industry Observation Report (hereinafter referred to as the Report) was released. According to the Report, professional claims have affected businesses, platforms, regulatory authorities, judicial departments and other parties, undermined the market business environment, and encroached on the judicial law enforcement resources for consumers’ legitimate rights protection.

　　The Report pointed out that, unlike professional counterfeiting, "professional claims" often resort to extortion in the name of counterfeiting. The general path is "one buy, two talk, three report, four review and five lawsuit". In addition, "professional claims" are showing the trend of gang, youth and industrialization.

　　According to public information, in the past four years, nearly 40 NPC deputies have put forward suggestions to standardize occupational claims. For example, Chu Xiaoqin, a deputy to the National People’s Congress, put forward at the two sessions of the National People’s Congress in 2018 that the motive of "professional claims" is not to purify the market, but to use punitive damages to make profits for themselves or take the opportunity to extort money from merchants. Some behaviors seriously violate the principle of good faith, ignore judicial authority and waste judicial resources. Therefore, she suggested gradually curbing the profit-making counterfeiting of professional claims.

　　Since the beginning of this year, the central government’s governance documents on occupational claims have also been issued frequently. On May 20th, the Central Committee of the Communist Party of China and the State Council issued the Opinions on Deepening Reform and Strengthening Food Safety, stating that "malicious reporting of illegal profits should be severely cracked down according to law".

　　On August 8th, the General Office of the State Council issued the Guiding Opinions on Promoting the Healthy Development of Platform Economy, demanding to effectively protect the legitimate rights and interests of participants in the platform economy and crack down on extortion in the name of "counterfeiting".

　　"Standardizing profitability according to law ‘ Counterfeiting ’ And claims. " On September 6th, the State Council issued the Guiding Opinions on Strengthening and Standardizing Post-event Supervision, which also made this clear.

　　In its reply to Li Changqing, a representative of the National People’s Congress, at the end of August this year, the General Administration of Market Supervision made it clear that occupational claims have deviated from the legislative intent of the civil punitive damages system stipulated by laws such as the Consumer Protection Law, and will cooperate with the Ministry of Justice to issue the Regulations on the Implementation of the Consumer Protection Law as soon as possible, so as to specify in detail that defects such as advertising, labeling and instructions that do not affect the quality of goods or services and will not mislead consumers are not fraudulent acts.

　　In addition, in the reply, the General Administration of Market Supervision also revealed that the regulations being drafted will regulate malicious complaints and reports according to law.

　　It is still difficult to identify that it is recommended to modify the elimination method.

　　Today, the "Interim Measures" have landed.

　　For example, as promised by the General Administration of Market Supervision at the beginning, the Interim Measures responded to the opinions on the regulation of malicious reporting complaints, and clearly stipulated that the market supervision and management department would not accept the complaints initiated by "not buying or using goods or receiving services for the needs of daily consumption, or failing to prove that there is a dispute over the rights and interests of consumers with the respondent".

　　Qiu Baochang believes that this provision is a highlight of the interim measures. It is worth noting that the promulgation process of this regulation should not be easy. It is the latest result after the General Administration of Market Supervision publicly solicited opinions from the public twice within five months.

　　The General Administration of Market Supervision publicly solicited opinions from the public twice in May and September this year. Recently, the General Administration of Market Supervision said in its explanation of the adoption of public opinions that the second public consultation received 280 feedback opinions from all walks of life, mainly focusing on the scope of regulation adjustment, the regulation of malicious reporting and complaints, and the procedural provisions of reporting.

　　In terms of real-name reporting and notification procedures, the Interim Measures stipulate that informants should provide specific clues suspected of violating market supervision and management laws, regulations and rules, and be responsible for the authenticity of the reported content. Encourage internal personnel of operators to report suspected illegal acts of operators according to law. If the informant reports with his real name, the market supervision and management department with the handling authority shall also inform the informant within five working days from the date of making a decision on whether to file a case.

　　Qiu Baochang, while affirming the significance of the Interim Measures, reminded that it may be difficult to determine whether the complaints of natural persons with no marks on their faces are for the purpose of living or for profit, and it is suggested to amend the Consumer Protection Law or make it clear in relevant judicial interpretations.

　　"We should not only protect the legitimate rights and interests of consumers, but also close the channels for professional claimants who do not aim at the needs of life at all. At the same time, we should open the door to reward and report, and encourage the public to get corresponding rewards through reporting." Qiu Baochang said.