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　　The Central Radio and Television General Station has submitted three representative works and their two-dimensional codes as required in the submitted materials of the work "Walking the Village Live to See Poverty Alleviation", the media integration award of the 31st China News Award. In view of the fact that "Walking the Village Live to See Poverty Alleviation" is a large-scale media report, it has successively entered 101 typical poverty alleviation villages in 23 provinces, autonomous regions and municipalities directly under the Central Government, lasted for 100 days, broadcasted 101 games, traveled more than 30,000 kilometers, and used various methods such as graphics, text, live broadcast, short video, and small games to integrate and spread on TV, radio and new media, and published more than 900 articles of various types. The three representative works previously reported can’t fully reflect the scale and the characteristics of integration and innovation of this media action, so the QR code of the main page of "Going to the Village to Live and See Poverty Alleviation" is specially added. Now the complete participating materials will be publicized.

　　According to the "China News Award Selection Method", the works to be recommended will be publicized on the public news website for not less than 5 working days, and the supplementary publicity period of the participating materials of "Going to the Village to Watch Poverty Alleviation" is from June 7 to June 15, 2021. Please inform the department personnel of the publicity content in a timely manner. Departments or individuals can put forward written opinions to the Academic Liaison Department of the Innovation and Development Research Center for the problems existing in the publicity works, and will not accept them after the deadline.

　　Tel: 85057327, 85057328, 85057329, 85057330; E-mail: xsllb@cnr.cn.

　　Central radio and television main station

　　Innovation and development research center

　　June 7, 2021

China News Award Media Convergence Award Recommended Works Table

　　Description of the duration of "Going to the Village Live to See Poverty Alleviation"

　　The large-scale media action of "Going to the Village to Watch Poverty Alleviation", the financial channel launched 101 live broadcasts and broadcast 307 news items, with a total broadcast time of 820 minutes; Voice of the Economy and China Communications Radio broadcast audio reports for 427 minutes; CCTV Financial New Media launched 101 live broadcasts with a total duration of 6,091 minutes.

　　List of creative personnel and editors of "Going to the Village to Watch Poverty Alleviation"

　　Founder (12 people):

　　Peng Jianming, Liang Jianzeng, Chen Yongqing, Yang Chunyang, Dong Chunhu, Ke Chengyun, Ha Xuesheng, Zhang Xiaoli, Luo Min, Liu Yang, Feng Yuting and Tao Haijun.

　　Editor (188 persons):

　　Wei Xingran, Xin Yong, Xue Qian, Li Qing, Siqin, Tang Hesong, Yang Yi, Ma Chao, lin li, huyuan, Tong Ying, Dai Yuling, Xie Lin, Yang Quanlu, Li Sixuan, Zhang Lin, Chen Weihong, Xie Yingying, Meng Zhandong, Chen Haobing, Meng Xiabing, Yi Yang, Yuan Yi, Su Tong, Zhao Yang. He Jiajing, Ning Kun, Zhang Qinsi, Huang Xiaoli, Tianqi Tang, Zhang Luxin, Xiao Rong, Zhang Ning, Wang Yu, Chen Yuyou, Wang Xueqing, Zhang Tingmin, Yang Yiran, Li Yuan, Liu Xiaofan, Yu Xiaoman, Li Tianlu, Li Yiyang, Xiang Bo, Yang Yinyin, Wu Baichen and Zhang Biaohan. Wang Jiankun, Xu Xinyu, Zhang Zheng, Mao Mingyang, Wei Liming, Bu Ride, Army, Jiang Fuhai, Xing Jie, Ning Tao, Liao Wenzheng, Yao Jia, Liu Jun, Meng Xing, Luo Meng, Wu Junhu, Zhang Zhengyu, Zhao Bo, Yang Zheng, Liu Yongbo, Gao Wenpeng, Chen Mingyu, Liu Weiyong, Zhao Xiaowei, Zhang Junyu. Liu Xuening, Zhang Qiuyuan, Xi Shanshan, Li Yu, Zhao Yuxi, Hu Longchao, Song Ruijuan, Gao Lei, Li Gaopeng, Yi Zeke, Yu Dongtao, Guo Jinqiu, Chen Lun, Lu Qun, Liu Xuerong,Wang Yanlin, Zhang Yu, Yu Qianqian, Liu Yile, Tang Liang, Wang Guan, Zhang Bin, Liu Xiaoguang, Ren Fangzhu, Jiang Yao, Xie Huayu, Yang Bo, Tian Fangyu, Xia Qing, Luo Jiaying, Tang Yingzi, Zhang Ziyi, Wang Zhiliang, Man Hengyu, Cui Shiwei, Zhong Huiwei, Liu Ning, Lei Zhangjun, Duan Lei,.

　　(200 persons in total)

　　The specific division of labor between the main creative staff and editors of "Going to the Village Live to See Poverty Alleviation"

　　Chief planner (7 persons): Peng Jianming, Liang Jianzeng, Chen Yongqing, Yang Chunyang, Dong Chunhu, Ke Chengyun and Ha Xuesheng.

　　Producer (1 person): Zhang Xiaoli

　　Chief Directors (18 persons): Luo Min, Feng Yuting, Xin Yong, Liu Yang, Xue Qian, Li Qing, Siqin, Tang Hesong, Yang Jie, Ma Chao, lin li, huyuan, Tong Ying, Tao Haijun, Wei Xingran, Dai Yuling, Xie Lin and Yang Quanlu.

　　Reporter (34 persons): Li Sixuan, Zhang Lin, Chen Weihong, Xie Yingying, Meng Zhandong, Chen Haobing, Meng Xiabing, Jerry Liau, Yuan Yi, Su Tong, Zhao Yuanyuan, Pei Lei, Wang Xiaolin, Qiao Nan, Sheng Hua, Song Hua, Xia Meizi, Bai Yue, Ma Jialun, Zhang Weijie, Wu Nanxin, Wang Wencong and Zhang Xinyue.

　　On-site directors (9 persons): Xiao Rong, Zhang Ning, Wang Yu, Chen Yuyu, Wang Xueqing, Zhang Tingmin, Yang Yiran, Li Yuan and Liu Xiaofan.

　　New media communication (25 people): Yu Xiaoman, Li Tianlu, Li Yiyang, Xiang Bo, Yang Yinyin, Wu Baichen, Zhang Wei Han, Jin Luya, Zhang Yifei, Liu Like, Li Zeping, Wang Xiaoyu, Wang Yihan, Lu Tianxiang, Dai Yuanjun, Ren Mingzhe, Lei Ji, Qu Jida, Xie.

　　Camera (26 people): Wang Jiankun, Xu Xinyu, Zhang Zheng, Mao Mingyang, Wei Liming, Bu Ride, Lu Jun, Jiang Fuhai, Xing Jie, Ning Tao, Liao Wenzheng, Yao Jia, Liu Jun, Meng Xing, Luo Meng, Wu Junhu, Zhang Zhengyu, Zhao Bo, Yang Zheng, Liu Yongbo, Gao Wenpeng, Chen Mingyu, Liu Yongbo.

　　Outreach (47 persons): Wang Xiaoya, Zhang Kaihua, Meng Li, Du Yang, Deng Yan, Dong Yingchun, Yan Yichen, Huang Yiwen, Wu Danhua, Xu Lei, Jia Honglu, Su Qi, Jiang Wenbo, Gu Yandong, Li Yi, Liu Xuening, Zhang Qiuyuan, Xi Shanshan, Li Yu, Zhao Zixi and Hu Longchao.

　　Producers (11 persons): Wang Zhiliang, Man Hengyu, Cui Shiwei, Zhong Huiwei, Liu Ning, Lei Zhangjun, Duan Lei, Hu Fenglong, Li Wensheng, Yu Yun and Jiang Guo.

　　Program coordinator (1 person): Jie Yu

　　Packaging (4 persons): Keke, Shi Miao, Zhu Bocheng and Wang Xiangguo.

　　Live broadcast supervisor (5 persons): Pei Feng, Zhang Han, Lei Zhang, Dong Kexin, Wang Zhe.

　　Director (8 persons): He Lili, Li Duhui, Qu Peng, Chi Cheng, Liu Wei, Chen Liang, Liu Jin and Xu Yun.

　　Technology (4 persons): Chen Xin, Xu Yan, Yang Shaotong, Qi Yi.

　　(200 persons in total)

　　QR code of the main page of "Going to the village to watch poverty alleviation"

　　The main page of "Walking the Village Live to See Poverty Alleviation" adopts the guide mode, and the two caravans in the north and south are continuously updated according to the driving route. Every time I go to a village, the reporter produces a variety of new media products, including: live broadcast, I am the anchor of the village, a cloud view of beautiful countryside in China, a reporter’s Vlog in the village, and a small game: getting rid of poverty and running towards a well-off society, and the interaction of the whole people to praise my hometown. This page integrates a variety of new media products, which is convenient for users to participate in the interaction of the village action more intuitively and praise the poverty-stricken villages they support. Through the main page, you can find the following three masterpieces. See "Go to the main page of < Go to the village to watch poverty alleviation > to find Theory of Three Represents as a process guide".

　　Three representative QR codes

　　Representative work 1 "The reporter goes to the village Vlog｜ | The old village in the Yellow River beach area has become a fish pond, and the village has increased its income by millions! Braised fish sweet and sour fish &hellip; &hellip; Miss CCTV takes you to punch in the N ways of eating Yellow River carp! 》

　　Masterpiece 2, "When the farmer is the anchor, does it miss?" Come on, show it! Rural rap, sonorous Henan opera &hellip; &hellip; Don’t be too stylish! 》

　　Masterpiece 3 "[Tianxia Finance] Going to the Village Live to See Poverty Alleviation and Entering Nangou Village, Ansai District, Yan ‘an City, Shaanxi Province"

　　Representative manuscript of "Going to the Village Live to See Poverty Alleviation"

　　The reporter went to the village Vlog｜ | The old village in the Yellow River beach area became a fish pond, and the village increased its income by millions! Braised fish sweet and sour fish &hellip; &hellip; Miss CCTV takes you to punch in the N ways of eating Yellow River carp!

　　[Video promotion manuscript]

　　The large-scale financial media action sponsored by the Financial Program Center of the Central Radio and Television General Station # Go to the village to watch poverty alleviation # came to Qian’ an community in Fan County, Henan Province. In the past, there were more than 90,000 people living in the Yellow River floodplain in Fanxian County, and they faced the risk of the Yellow River floodplain every flood season. Nowadays, the residents in the beach area have moved in batches, and the local residents have also changed from competing for land and water to nurturing people. Qianfang village has developed a running water fish farming project, raising hundreds of thousands of fish, with an annual income of 1.5 million yuan. In 2019, the per capita disposable income of rural residents in Fan County exceeded 10,000 yuan. In February this year, the "hat" of poor counties was officially removed. Meng Xia Bing, a CCTV financial reporter, takes you to explore the Yellow River carp breeding grounds and punch in the N ways to eat the Yellow River carp!

　　[Short video content and caption]

　　Reporter: This fish looks delicious!

　　Schreiber: This is koi fish. You can’t eat it.

　　Reporter: I made a mistake and started again. We also have edible Yellow River carp next to us. Today, I will introduce you to N ways to eat Yellow River carp.

　　Sound effect: Help!

　　Reporter: It’s just delicious. Come on, have another piece.

　　Subtitles:

　　Explore carp breeding grounds together

　　Venue: Fish Pond in Qianfang Village, Fan County, Henan Province

　　Reporter: Our location is less than two kilometers away from the Yellow River. This is a very typical Yellow River beach area. In the past, more than 90,000 people in Fan County lived in such a Yellow River beach area. However, now they have moved to nearby communities one by one, leading a stable life. After they moved upstairs, they still need some industrial support, one of which is the treasure in the water around me, the Yellow River carp. Let’s catch a fish for everyone to have a look at first. Master, please help us catch a fish. Ok.

　　You can see that this is very exciting! This fish, as you can see, has one characteristic: its scales are golden yellow and its tail is red. We can transport it by this kind of oxygen-filled bag. Such a fish, more than two kilograms of fish can be sent home. At present, its transportation radius is only over 300 kilometers. In the future, by adding dry ice and other technical means, the transportation range of such bags will reach over 1,000 kilometers, and many cities across the country can eat such Yellow River carp.

　　Subtitles:

　　Qianfang Village invested 1.5 million yuan to develop running water fish farming project.

　　This 50-acre fish pond has raised hundreds of thousands of fish and earned 1.5 million yuan a year.

　　Subtitles:

　　In addition to aquaculture, Fanxian also cultivates organic fruits and vegetables.

　　Mushroom cultivation and lotus root cultivation and other industries.

　　Subtitles:

　　In 2019, the per capita disposable income of rural residents in Fanxian County exceeded 10,000 yuan.

　　In February this year, the "hat" of poor counties was officially removed.

　　When our farmers are anchors, do they miss? Come on, show it!

　　Rural rap, sonorous Henan opera &hellip; &hellip; Don’t be too stylish!

　　[Video promotion manuscript]

　　"Once saline-alkali waterlogging, now grain and oil are high; It used to be windy and dusty, but now paulownia is towering. " Two villagers from Zhangzhuang Village, Lankao, Henan Province, walked into the caravan studio and became village anchors! Singing new changes in the countryside with rural rap! ?

　　On July 27 th, the large-scale media-melting action "Go to the village to watch poverty alleviation" brought a caravan with 5G new media mobile cloud production and broadcasting system into Zhangzhuang Village, Lankao, Henan Province! Poke video &darr; Look at the style of the village anchors!

　　[Short video content and caption]

　　Subtitles:

　　Our farmers miss when they are anchors?

　　Come on! Show!

　　Simultaneous subtitles:

　　Female: I used to be waterlogged with salt and alkali.

　　Men and women: Welcome to CCTV Finance Live Broadcasting to watch the news from the anchor of poverty-stricken farmers.

　　Name bar:

　　Zhang Xiangge, a villager in Zhangzhuang, Lankao, Henan Province

　　Bian Tieshan, a villager from Zhangzhuang, Lankao, Henan

　　Simultaneous subtitles:

　　M: Yesterday, I gave it to the village committee, Mengli Zhangzhuang Art Troupe.

　　Performed a Henan Opera chorus "I like to see the new changes in Lankao"

　　W: I also saw the great changes in Lankao.

　　Let’s see who can tell us more about Lankao.

　　Then I’ll go first

　　Once waterlogged and saline-alkali, now grain and oil are abundant, once windy and dusty, now paulownia is towering.

　　M: There’s more.

　　Efficient and intensive three-dimensional planting for irrigation and fertile fields in water conservancy construction

　　Large-scale breeding of pigs, fat cows and strong paulownia is famous for processing musical instruments.

　　Woman: Haha, you make me want to sing a few words.

　　The villagers rolled up their sleeves and worked hard to get rid of poverty and become rich and well-off

　　E-baby hi. Yeah, e-baby hi.

　　Subtitles:

　　Don’t go! And eggs!

　　The caravan entered Zhangzhuang Village, Lankao, Henan Province.

　　Villagers act as village anchors.

　　Go live to see poverty alleviation and walk into Nangou Village, Ansai, Shaanxi Province.

　　Title 1:

　　Ansai, Shaanxi Province: Hundreds of drums resound through Tianshan Village, giving it a new look.

　　Title 2:

　　Ansai, Shaanxi: It is more prosperous to plant apples with a waist drum and a purse drum.

　　Lead: Continue to pay attention to the large-scale media-melting action of "Walking the Village Live to See Poverty Alleviation". Today, our caravan came to Nangou Village, Ansai District, Yan ‘an City, Shaanxi Province, which is also the 101st village we entered. With the unique climatic conditions, the planting area of mountain apples in Nangou Village has reached 3 mu per capita and 10 mu per household. On this basis, Nangou Village has revitalized 22,000 mu of idle land through the introduction of enterprises, and turned the poor mountain village into an eco-agricultural demonstration park integrating recreation and modern agriculture. Let’s connect with the reporter Jerry Liau who is in front, and ask her to tell us something about Nangou Village.

　　In the same period: Jerry Liau reporter

　　The drums you are hearing now come from 101 Ansai waist drummers, which also means that we have come to the 101st stop, Nangou Village, Ansai District, Shaanxi Province. The local farmers performed waist drum performances for us, and the powerful drums echoed on the loess high slope, and the stories that happened to them were even more exciting.

　　In the same period: Jerry Liau reporter

　　The waist drum performance is magnificent, and the production needs to be carefully crafted. Under the leadership of the old master, after 13 processes of manual waist drum, it finally made a crisp sound, and it is our out-and-out farmers who inherit this ancient craft. Bright folk culture makes the farmers on the yellow land versatile. Going out is a waist drum team, sitting down and becoming craftsmen. These poverty alleviation factories, which can promote the employment of the whole village, are blooming everywhere in the small farmyard. There is no roar of machines here, instead, it is the northern Shaanxi folk song Xintianyou, and the woman’s paper is upstream.

　　During the same period: Ansai folk paper-cut artists

　　The master teaches paper-cutting for free. When the order comes around, you can earn money by sitting on the kang. Paper-cutting is valuable, culture is priceless, paper-cutting is valuable and culture is priceless.

　　In the same period: Jerry Liau reporter

　　The waist drum boomed, the paper-cut was red, and the red apples were picked, and the days were even more prosperous. These fresh fruits picked this morning will soon be boxed and sent to consumers who adopt apple trees. The unique climatic conditions make the planting scale of mountain apples here reach 3 mu per capita and 10 mu per household. 3,000 mu of apple orchard and 20,000 mu of idle land have been revitalized. Nangou Village has built an eco-agricultural demonstration zone by introducing enterprises. Nowadays, every household is a shareholder and every family can get dividends. The mountainous area becomes a scenic spot, and the mountain becomes a work. Up to now, the per capita income of Nangou Village has exceeded 15,000 yuan.

　　During the same period: apple growers

　　When it comes to income, it will bloom, and 3,000 cards will be scored every month. Water and fertilization will be mechanized, and dividends will be indispensable at the end of the year. The mountain orchard has a good scenery, and the children in the city run here. Come to Nangou to recognize trees, and your site is up to you.

　　In the same period: Jerry Liau reporter

　　Apples have been sold by the catty in the past, and now they are sold by the individual and the tree. In Nangou Village, the proportion of agricultural industry and rural tourism in villagers’ income reached 61% and 31% respectively. It has realized the deep integration of culture, agriculture and tourism.

　　On this five-meter scroll, the farmer painter recorded the life changes in his hometown in recent years. Colorful flowers blossomed on the yellow land, and tourists flocked to the small mountain village. The newly-built small building had white walls and tiles, and the sweet fruit was praised by everyone. The changes that took place in Nangou are just a microcosm of Ansai District’s efforts to get rid of poverty. Ansai has helped the masses to achieve industrial poverty alleviation through mountain apples, greenhouse vegetables and special farming. At the same time, it has revitalized five cultural business cards, namely waist drum, paper-cutting, folk songs, peasant paintings and folk art, and realized cultural enrichment. It is estimated that by the end of this year, the per capita disposable income of farmers in the whole region will reach 13,500 yuan.

　　In the same period: Jerry Liau reporter

　　The story here is still going on. Let’s send the loudest blessing to the 101 villages that have gone through the live broadcast of poverty alleviation through the 101 Ansai waist drums on the spot!

　　Enter the main page of "Going to the Village to Watch Poverty Alleviation" to find Theory of Three Represents as a process guide.

　　First, scan into the main page of "Going to the Village to Watch Poverty Alleviation"

　　Second, find three representative work process guidelines

　　Representative work 1 "The reporter goes to the village Vlog｜ | The old village in the Yellow River beach area has become a fish pond, and the village has increased its income by millions! Braised fish sweet and sour fish &hellip; &hellip; Miss CCTV takes you to punch in the N ways of eating Yellow River carp! 》

　　1. Click the locate button.

　　2. Click the Henan option

　　3. Find Qian ‘an Community in Henan, and click to locate it. Or directly find Qian ‘an Community in Henan on H5 page.

　　4. Click on the "wooden sign" expansion option, and select "reporter goes to the village Vlog" to watch the masterpiece "reporter goes to the village vlog | the old village in the Yellow River beach area becomes a fish pond, and the whole village has increased its income by millions! Braised fish sweet and sour fish &hellip; &hellip; Miss CCTV takes you to punch in the N ways of eating Yellow River carp! 》

　　Masterpiece 2, "When the farmer is the anchor, does it miss?" Come on, show it! Rural rap, sonorous Henan opera &hellip; &hellip; Don’t be too stylish! 》

　　1. Click the locate button.

　　2. Click the Henan option

　　3. Find Zhangzhuang Village in Henan Province and click to locate it. Or directly find Zhangzhuang village in Henan province in H5 page.

　　4. Click on the option of’ re expansion, and select "I am the village anchor" to watch the second masterpiece "My farmers are the anchors, but I miss it? Come on, show it! Rural rap, sonorous Henan opera &hellip; &hellip; Don’t be too stylish! 》

　　Masterpiece 3 "[Tianxia Finance] Going to the Village Live to See Poverty Alleviation and Entering Nangou Village, Ansai District, Yan ‘an City, Shaanxi Province"

　　1. Click the locate button.

　　2. Click Shaanxi option.

　　3. Find Nangou Village in Shaanxi and click to locate it. Or find Nangou Village in Shaanxi directly in H5 page.

　　4. Click on the option of "expanding" and select "Live" to watch the masterpiece 3 "[Tianxia Finance] Going to the Village Live to See Poverty Alleviation and Entering Nangou Village, Ansai District, Yan ‘an City, Shaanxi Province"

　　Yesterday, at the event site, just point your mobile phone at Han Xizai’s banquet in the exhibition area, and the moving expression pack will appear in front of the mobile phone screen. Beijing Morning Post reporter Shi Chunyang/photo

　　The Forbidden City’s cute dolls sell 1 billion a year, and the cute expression packs are used nearly 40 million times in less than a month.

　　The 600-year-old Forbidden City has changed, becoming younger, more fashionable and more "scientific and technological". Whether it’s the "cute doll" of the Forbidden City that sells 1 billion a year, or the "big copper jar" that is not noticed in the corner, or the newly-appointed "online celebrity" Forbidden City security guard "Forbidden City Cat". In recent years, the Forbidden City seems to be growing backwards, becoming younger and warmer, and becoming more and more popular among young people.

　　Yesterday, a series of emoticons based on the classic IP of the Forbidden City attracted the attention of reporters. According to reports, these QQ emoticons with the theme of the Forbidden City were launched less than a month ago, and the usage was close to 40 million times.

　　Newly popular emoticons: Han Xizai, "Big Copper Cylinder"

　　At the award ceremony of the NEXT IDEA Tencent Innovation Competition held yesterday afternoon, a series of expression packs based on the classic IP of the Forbidden City attracted the attention of the Beijing Morning Post reporter. Just point your mobile phone at Han Xizhai’s banquet or the picture of the big bronze cylinder in the exhibition area, and the moving expression pack will appear in front of the mobile phone screen. The person in charge of Tencent told the Beijing Morning Post that these QQ expressions with the theme of the Forbidden City have been online for less than a month, and the usage is close to 40 million times.

　　In July this year, NEXT IDEA and the Palace Museum announced the establishment of a partnership and long-term cooperation. In the first year of cooperation, the Palace Museum opened a series of classic IP, collecting "expression design" and "game creativity" among young people. In terms of expression design, the contestants used the classic IP of the Forbidden City as the material, combined with social elements, and created cute expressions with different styles and different themes, such as "The Emperor is Busy", "Door Sea" and "Q Edition Han Xizai".

　　In addition to the traditional images of ladies-in-waiting and emperors, a large yellow copper cylinder attracted the attention of the audience. Lou Wei, vice president of the Palace Museum, told the Beijing Morning Post that the scientific name of this big copper cylinder is "Menhai", which was mainly used for fire fighting in the Forbidden City. However, compared with the resplendent palaces and other "treasures" in the Forbidden City, the big copper cylinder seems a little lonely and few people pay attention to it. "We finally gave this design a special award to encourage young people to notice these historical corners, which are also part of the Forbidden City."

　　Rejecting "High Cold": Paying Equal Attention to Adornment and Elegance

　　Lou Wei told the Beijing Morning Post that in 2017, NEXT IDEA will dig deeper into the value of the IP of the Forbidden City in the two fields of "architectural culture" and "traditional costume culture" of the Palace Museum. For example, in the field of "traditional costume culture", we will try to combine Tencent’s "Miracle Warming", a dress-changing game with tens of millions of young users, to open a special section of the traditional costumes of the Forbidden City, and present the exquisite palace costumes and accessories collected in the Forbidden City and the rich connotations behind them to young people in a more interesting, vivid and elegant way through games.

　　"Tencent is 18 years old and the Forbidden City is almost 600 years old. We hope that the Forbidden City not only has the maturity, stability and wisdom of the elderly, but also has young creativity, even childlike innocence and childlike interest. " Lou Wei said that the daily launch of the Forbidden City, the Forbidden City exhibition and other apps allows users to enjoy the treasures of the Forbidden City at close range without leaving home, and the lively and grounded style of WeChat official account, the new media of the Forbidden City, has also gained a group of die-hard fans. "We hope that every member of the public will bring the Forbidden City culture to their side. We have launched the game of the Forbidden City Adventure, which can turn Gao Leng into a big friend that children like."

　　■ Noun explanation

　　IP

　　"IP" is the abbreviation of "Intellectual Property" in English, which means intellectual property. The common operation mode in the cultural industry is the development of various types of copyright, such as film copyright, TV drama copyright and online game copyright. As a world-class cultural treasure house, the Forbidden City itself contains rich cultural resources. In recent years, with the development of the Forbidden City itself in the cultural and creative industries, there are more and more film and television works and animation games involving the intellectual property rights of the Forbidden City elements, and the Forbidden City itself has become a "super IP".

　　■ Visit immediately.

　　The Forbidden City, a super IP, is becoming a new online celebrity, selling 1 billion yuan a year. What is the story behind the "cute doll" of the Forbidden City? How did the Forbidden City security guard "Forbidden City Cat" become online celebrity? What are the high-tech means for the restoration of cultural relics in the Forbidden City? How to shoot the breathtaking snow scene of the Forbidden City? How can I work in the Forbidden City team?

　　Yesterday, the Wenchuang team of the Forbidden City accepted an exclusive interview with the Beijing Morning Post reporter to reveal the secret of the popularity of the "online celebrity" Forbidden City.

　　1 How did the Forbidden City cats become popular?

　　Lou Wei (Vice President of the Palace Museum): The popularity of cats in the Forbidden City is inseparable from the cat lovers in the Forbidden City and the promotion of Dean Shan. There have always been a lot of cats in the Forbidden City, which used to be fed by staff. Tourists feel very cute when they see cats, and they are willing to take pictures and touch them. To some extent, it is a natural result that the Forbidden City cats become online celebrity, because people and animals get along well with the environment, which has always been the atmosphere of the Forbidden City. In recent years, the Forbidden City has become a "cultural and creative industry". Dean Shan once mentioned the Forbidden City cat in an interview, saying that it has made great contributions, and the image of the Forbidden City cat has been further established, which naturally becomes a new symbol of the Forbidden City.

　　Why are the official photos produced by the Forbidden City so beautiful? What is the secret?

　　Yu Zhuang (head of new media in the information department of the Palace Museum): It is common to smear the early morning, and it is also common to go to the palace late at night and wait for the moon. Many people say that I can’t take such beautiful photos. In fact, every photo is inseparable from the difficult posture of the photographer in the Forbidden City. The perspective behind these lenses gives people a strong appeal. In fact, the photographer is also a way to represent the innovation of the Forbidden City, conveying temperature and beauty.

　　How can I work in the Forbidden City?

　　Lou Wei (Vice President of the Palace Museum): In recent years, the talent team in the Forbidden City has become younger and younger, and more and more young people love the Forbidden City and are willing to join it. There are 70 or 80 fresh graduates every year, more than half of them are masters and doctors, and there are more and more majors. Different majors inspire more cultures. The needs of the Forbidden City are very diverse, such as news dissemination, art design and photography, all of which are compound talents. Official website in the Forbidden City has put up a job advertisement now, hoping that more and more young people will join our big family.

　　4 Will the Forbidden City only sell Meng?

　　Lou Wei (Vice President of the Palace Museum): Actually, the Palace Museum has been walking on two legs. Some are very cute and some are very elegant, and both aspects will be taken into account.

　　Su Yi (Deputy Director of the Information Department of the Palace Museum): The big bronze cylinder and the maid-in-waiting empress are actually part of the Palace Museum. Perhaps because of the film and television drama, it is particularly easy for everyone to immerse themselves in the emperor and empress. In fact, the corners of history are also part of the Forbidden City. In the past, young people’s understanding of the Forbidden City remained superficial, but after their field visits, they discovered more cultural relics and connotations of the Forbidden City.

　　5 "I am repairing cultural relics in the Forbidden City" Why do you want to make a movie?

　　Lou Wei (Vice President of the Palace Museum): Movies are a new attempt, which is good for promoting the Forbidden City and spreading its culture. We can all accept new things, and there will be more ways in the future. High-tech technology will definitely be applied to the restoration of cultural relics in the Forbidden City in the future. In the documentary "I am repairing cultural relics in the Forbidden City", our little colleagues used Google glasses for recording, and more modern detection and analysis methods will be used in the Forbidden City in the future.

　　What more creative products will there be next year?

　　Lou Wei (Vice President of the Palace Museum): Next year, the Palace Museum will open more resources to allow more young people to exert their creativity. The Forbidden City also hopes to cooperate with more excellent enterprises. The Forbidden City has always cooperated with an open mind. The resources of the Forbidden City are really rich. I hope more enterprises will join in and brainstorm and do better and better.

　　This edition is written by Beijing Morning Post reporter Han Yuanjia.

　　Just after the summer vacation, dozens of parents in a kindergarten in Jiangyin, Jiangsu Province are worried about one thing about their children. According to several parents told The Paper, a teacher in the park was diagnosed with tuberculosis during the summer vacation, and then 28 children and 4 faculty members in the park were found to be infected with tuberculosis, and 5 of them were diagnosed with tuberculosis.

　　Jiangyin City Center for Disease Control and Prevention (hereinafter referred to as CDC) confirmed the above statement to The Paper. Five children diagnosed with tuberculosis are currently out of school and taking therapeutic medication, and 23 children infected with mycobacterium tuberculosis are taking preventive medication.

　　According to Jiangyin’s official introduction, after the relevant epidemic situation was monitored in early July, the functional departments and territories did a lot of work, and experts from provincial and municipal CDC participated in the whole process of support, and repeatedly made face-to-face explanations to parents, accompanying parents to invite the most famous experts in China to consult in Shanghai, and the epidemic situation was handled as quickly, legally and effectively as possible.

　　At present, the kindergarten has screened more than 270 teachers and students in the whole kindergarten. At present, there are no new cases of tuberculosis and the disease has not spread further.

　　28 children were infected, the first mass incident of tuberculosis in kindergarten in Jiangyin.

　　The incident kindergarten is the experimental kindergarten in Zhouzhuang Town, Jiangyin City (Nijiaxiang Branch).

　　According to the director of the park named Sun, The Paper was told that in May and June this year, a teacher in the park, Li Qing (a pseudonym), suffered from throat discomfort and other symptoms. After that, the teacher went to Jiangyin People’s Hospital and Jiangyin Chinese Medicine Hospital for examination on May 26th and June 2nd respectively.

　　"The results of the examination at that time were allergic rhinitis and allergic cough, and no tuberculosis was detected." Sun Yuanchang said.

　　However, the condition is still not good. After the summer vacation this year, the teacher went to Wuxi Second People’s Hospital for examination on July 8 and learned that he had tuberculosis. "The symptoms at that time were serious and hemoptysis." Sun said.

　　Parents know that the above happened on July 15th (Sunday). On the morning of the same day, the class news informed more than 30 teachers and students in the teacher’s class to conduct T-SPOT screening for tuberculosis on July 17th (Tuesday)..

　　Chen Xianwen, director of Jiangyin CDC, told The Paper that in this round of screening, among more than 30 teachers and students in this class, 17 (including 13 students and 4 faculty members) had strong positive results, that is, they had obvious tuberculosis infection, which made them more likely to get sick.

　　On July 20, the CDC organized the 17 people to go to Jiangyin People’s Hospital for further chest X-ray examination. Chen Xianwen said that one child’s chest X-ray was abnormal, that is to say, there was a suspected tuberculosis patient.

　　But parents are not at ease with Jiangyin’s test results. Finally, under the coordination of many parties, on July 26, Jiangyin CDC, Health Planning Commission, Education Bureau and other departments organized the students to go to the Public Health Clinical Center affiliated to Fudan University in Shanghai for inspection. The final conclusion is that among the 17 people, 5 children were diagnosed with tuberculosis.

　　"As soon as we found many cases, we expanded the scope of screening in mid-August and screened more than 270 teachers and students in the kindergarten." Chen Xianwen said that in the end, 15 strong positive cases were found, and there were no new cases of tuberculosis.

　　Now,The 28 infected students are all taking medication. Among them, five students diagnosed with tuberculosis have dropped out of school at home.. Yan Haidong, deputy director of Jiangyin Health Planning Commission, told The Paper,One of the five children is the child of the sick teacher Li Qing..

　　Chen Xianwen said that after investigation, there was an epidemiological correlation between 32 infected people and the initial illness of the sick teacher, that is, the former was infected and the latter spread after the illness.

　　"This is the first tuberculosis group incident in Jiangyin that I have learned about in the past ten years." Chen Xianwen said that no new cases have been found.

　　According to Yan Haidong, the kindergartens involved organize teachers to have a physical examination every year. After passing the physical examination, they will issue a health certificate to the teachers. They checked Li Qing’s medical examination record in August 2017, and "the chest radiograph is normal".

　　Two major questions of parents

　　Although the child has been treated at present, parents still have two big questions.

　　First, they hope that the garden and the Education Bureau will explain why the teacher was not found to be suffering from tuberculosis in time and stop his class in time to prevent the disease from spreading further. Parents believe that the garden and the education department have dereliction of duty in supervision.

　　It is understood that teacher Li Qing is a nursing teacher in the kindergarten, and she usually takes care of the children’s lives most of the time.

　　"Our child coughed one day and the teacher told him to go home and rest, saying that he was afraid of affecting (infecting) other children. Why did the sick teacher cough for several months and wear a mask to attend class, and the garden still let her continue to attend class?" A student’s parents said to The Paper.

　　Xu Qianfeng, director of Jiangyin Education Bureau, told The Paper, "The key is that the teacher’s first two visits were not tuberculosis. Since it is not an infectious disease, there is no reason not to let her attend class. It is normal for a teacher to cough and have an uncomfortable voice in class. "

　　The sick teacher Li Qing (pseudonym) told The Paper that before the diagnosis, she didn’t know that she was suffering from tuberculosis. "What a great experience it is to know that I have an infectious disease and go to work. I also have children." Li Qing said that after the diagnosis in July, she told the kindergarten leaders that she was tuberculosis. Before that, kindergarten leaders sometimes asked her why "cough has been bad" and whether she had seen a doctor.

　　"Teachers and schools don’t know in advance that it is tuberculosis. How can they be held responsible? Punish teachers? Teachers are also victims. " Wang Jian, deputy director of Jiangyin Education Bureau, told The Paper.

　　Parents’ second question is why before going to Shanghai for examination, the screening result organized by Jiangyin CDC was "only one suspected tuberculosis patient", while the result in Shanghai was five cases.

　　After screening in Jiangyin, Jiangyin CDC suggested that students infected with germs can start preventive medication for patients with strong positive, which is different from therapeutic medication for patients diagnosed with tuberculosis. "If you didn’t go to Shanghai for diagnosis, didn’t the five confirmed patients delay the treatment opportunity?" Student’s parents B said to The Paper.

　　In this regard, Chen Xianwen said that the difference in diagnosis results between the two places may come from two reasons. First, "Shanghai is a CT diagnosis, and we take a chest film. There is a difference in the clarity between chest film and CT"; On the other hand, "the two diagnoses are six days apart, and the development of tuberculosis is dynamic, which may also affect the diagnosis results."

　　"We handled it according to the" Code for Prevention and Control of Tuberculosis in Schools (2017 Edition) ",and the above requirement is to take a chest X-ray. However, Shanghai’s medical technology and concept are more advanced. They use more accurate and advanced CT. We have reported the inconsistent diagnosis results caused by the two diagnostic methods to the (Jiangsu) Provincial Health Planning Commission. " Yan Haidong, deputy director of Jiangyin Health Planning Commission, told The Paper.

　　CDC: Tuberculosis is treatable.

　　Parents reported that at present, the children’s medical expenses are paid in advance by parents and later reimbursed by the government.

　　In addition to asking kindergartens to take responsibility, another issue that parents are concerned about is whether children can be cured and whether it will affect their future study and work.

　　Chen Xianwen said that after years of medical development, tuberculosis is currently preventable, controllable and treatable. For patients with strong positive, the incubation period of bacteria is generally six months. As long as they are properly treated and recuperated during this period, they can recover slowly. For patients diagnosed with tuberculosis, the general treatment period also takes half a year. "From the tuberculosis cases we have contacted before, the recovery rate is over 90%." Chen Xianwen said.He also said that cure does not mean never recurrence, and not paying attention to physical maintenance will increase the chance of tuberculosis recurrence.

　　Chen Xianwen also said that the impact of tuberculosis on studies and work is limited to the period of illness. "If you just had tuberculosis, the employer won’t refuse to hire you. If you are suffering from tuberculosis at the time of applying, it will not work. " Chen Xianwen said that people are afraid of tuberculosis because they are afraid of infection, but if it is cured, it will not have an impact.

　　What’s more, "statistics show that at present, 40% of Chinese people are infected with mycobacterium tuberculosis, but some of them are hidden and have not yet developed." Chen Xianwen said to The Paper.

　　However, parents’ concerns remain. It is reported that after the tuberculosis group incident, the enrollment rate of the kindergarten in the new semester was greatly affected. Wang Jian, deputy director of Jiangyin Education Bureau, saw from the data on September 5 that,At present, there are only more than 100 students enrolled in the park, which is nearly half of the number compared with last semester. Many parents transfer their children to other kindergartens..

　　Even, "a teacher transferred to another school and was boycotted by the parents of that school." Parents of students said to The Paper.

　　At the same time, some parents reported that Li Qing’s illness may have been infected by previous tuberculosis cases in her village and town. "It seems that (the patient) lives opposite Li Qing’s house."

　　In this regard, Li Qing told The Paper that she was unclear. "The doctor just told me that I didn’t know where I was infected before, and then my body’s resistance dropped, and I often got sick after staying up late and not resting enough."

　　Yan Haidong, deputy director of Jiangyin Health Planning Commission, said that the tuberculosis patient from Li Qing’s hometown was diagnosed with tuberculosis in January this year, but there is not enough evidence to verify whether there is a correlation between the two diseases. "It is understood that this person is not a close contact of Li Qing". "Because tuberculosis is mostly transmitted through the respiratory tract, Li Qing has a wide range of activities and many contacts, so it is temporarily impossible to verify where she was infected."

　　Cao, deputy director of Jiangyin CDC, told The Paper that at present, there is a unified online monitoring system for tuberculosis in China, and the CDC has special personnel to check the detection system every day. As long as a case of tuberculosis is found, it will begin to follow up its medical treatment.

　　The system especially focuses on monitoring key places such as schools. "If there are cases in schools, the system will automatically send relevant messages to the mobile phones of disease control personnel." Cao said.

　　Take Li Qing’s illness as an example."After she was treated in Wuxi on July 8, the doctor entered this case into the monitoring system. However, she did not indicate that she was a teacher at that time, so she was treated as an ordinary tuberculosis case." Yan Haidong said.

　　succedentOn July 12, Li Qing went to Jiangyin People’s Hospital to get medicine. "When the hospital medical staff asked about the illness, they asked about their occupation. After knowing that she was a teacher, they updated this information to the monitoring system and reported it to the competent department., our CDC staff also found in the monitoring system, and then organized school screening. "Cao said to The Paper.

　　"Now the country is very strict in the prevention and control of infectious diseases. If there are cases that are missed, the punishment is very severe." Cao said. (The Paper reporter Chen Ke intern Wan Xiaotian)

1905 movie network news Recently, 2022 Wave Film Week officially announced the lineup of referees in three units, namely, proposition short film honor, short film honor and industry honor. Three works in the proposition short film unit won the final honor, 24 in the short film honor unit and 8 in the industry honor unit.

, and so on 5 filmmakers as short film honorary recommenders, and so on 6 filmmakers as industry honorary recommenders. Fifteen well-known directors, actors and celebrities in the industry jointly explore high-quality works to help young directors find a clear growth path.

The titles of the "Wave Academy" section, which attracted much attention, were immediately announced. In addition to the opening film, six academic movie-watching courses were also officially announced, namely "Xia Ying River", "National Rhyme", "Genre Illustration", "Shadow-obsessed Spirit" and "Dust of Time", covering many classic films, which will be brought to the audience through beach screening, midnight roaming and 24-hour screening.

2022 Wave Film Week will be held in Anaya Gold Coast from September 2 to September 8.

The lineup of referees and honorary finalists were announced　

Xú Zhēng leads the way for movie rookies

2022 Wave Film Week Recommended lineup and honorary finalists officially announced that 15 well-known filmmakers will taste high-quality works in three major units: proposition short film honor, short film honor and industry honor, and explore outstanding young creators.

Wave Film Week and strategic partner Samsung Z series folding screen mobile phone jointly launched the "After Tomorrow" wave proposition short film unit, and invited six beasts, wheat, and (the recommenders are sorted alphabetically by surname, in no particular order) as honorary recommenders of the proposition short film. In the short film samples with both narrative and style, rough and sincere, four referees saw the desire for expression with keen insight. Three honorary works, including The Last Waltz, were selected in this short film unit of Ocean Wave Film Week.

The lineup of honorary recommenders of Waves Short Film consists of Cao Baoping, Haoran Liu,,, (the recommenders are arranged alphabetically by surname, in no particular order), aiming at discovering more potential new people in film and intervening in the sustainable film cultivation ecology. A total of 24 works were shortlisted for the honor of short wave film.

The lineup of honorary recommenders of Wave Industry is composed of Mu Deyuan, Tian Zhuangzhuang, Wang Yibing, Xú Zhēng, Yongmei and Zhang Ji (all the recommenders are sorted by surname letters, in no particular order). From a professional perspective, they will empower potential young directors, let the honor belong to the dazzling soul, and let the film rookie grow up quickly in the world of light and shadow. In this selection, eight works were shortlisted to compete for the final honor.

In this way, Wave Film Week looks forward to reinterpreting the imagination of movies: genre does not mean a regulation, but a sense of control over the film industry. The honor of the wave industry is eager to see concise narrative, high professionalism and courage of the times.

By mobilizing the core resources inside and outside the industry, Wave Film Week hopes to rely on the choice of short film honor, short film honor and industrial honor, see the eternal exploration of life through the eyes of referees, guide the observation and thinking in the industry, and provide a variety of samples, so as to lay the future of the film and let the film continue to convey love and courage in a more open and inclusive way.

The two major registration channels of the student industry have all been opened.　

Six units of excellent films gathered to attract countless fans’ expectations.

Two registration methods for this wave film week were officially announced &mdash; &mdash; Student registration and industrial guest registration, holders of student ID card or industrial guest ID card can participate in the activities related to the corresponding certificate authority of Ocean Wave Film Week. In the Ocean Wave Honor section, students can watch short film honor films, and industrial guests can watch short film honor films and industrial honor films.

The film program of Ocean Wave School was also officially announced, with the opening film "Search" by the Chairman of the Arts Committee. At the same time, there are six academic viewing units, which focus on Chinese classic films and high-quality new works directed by newcomers from the perspectives of chivalrous spirit, family relationship, modern life, literary thinking, genre images and fan shadow culture, and lead students to participate in extended exchanges. There are many classic works such as Rouge Kou, Thief of the Years, Red Sorghum, and some new films are on the list.

Movie-watching activities integrate time and space, and the movie-watching time is long and flexible. The movie-watching places cover Anaya cinemas, theaters, beaches on the Gold Coast, camps, etc. Open-air screening, midnight roaming, 24-hour screening and other diverse forms will also bring a movie-watching experience that is unique to Wave Film Week, and there will be face-to-face interactive discussions between film creators.

In addition, the content of "from literature to film" in the wave industry has also been fully released, initiated by novelist Shuang Xuetao and jointly planned by Ban Yu, Hao Jingfang, Luo Yijun, Naduo and Zhi ‘an, which broke through the previous creative mode of "from script to film" and traced back to the front end of the text. They will tell about their new works in Wave Film Week, and recommend more writers’ works from their perspective to jointly present the literary list of this year’s wave industry. At the same time, through the form of "author recommendation" and "guest dialogue", the relationship between literature and film is deeply discussed. Wave Film Week will provide industry guests with copyright trading and other related industry services, and provide more opportunities for the film adaptation of novel texts.

● Article 8 Car logo: 1972-1984

　　When it was sold to Birmingham Company in aston martin in 1972, because the helm of the company was changed to William Willson, the word "David Brown" appeared on the aston martin logo was obviously inappropriate, so a new aston martin logo was born. In addition to the letter "David Brown", the feathers on the logo were "combed" again, the lines on the inner and outer layers were connected into a whole, and the background of the logo turned light blue. This logo was first installed on V8 models after 1972. Subsequently, the V8 and models also used brand-new logos.

　　Since 1974, aston martin has been in turmoil again. In 1975, it was taken over by North American Peter Sprague and Canadian George Minden. In 1981, it was taken over by a private oil company led by Victor Gauntlett; In 1983, it was 100% acquired by the American distributor Automobile Investment Alliance; In October 1984, the Peter Livanos family owned 75% of the shares, and Victor Gauntlett owned the remaining 25%. It was not until 1987, when Auto acquired 75% of aston martin’s shares, that aston martin’s fate was temporarily calmed down. In 1994, Ford owned Aspen.
All the shares of don Martin.

● The ninth logo of aston martin: 1984-2002

　　During the turbulent years in aston martin, the logo of aston martin has undergone a change, which was in 1984, after the Peter Livanos family owned aston martin. At that time, the models produced in aston martin were still V8 and V8 Vantage. In that year, the 10,000 th model of aston martin rolled off the assembly line, so aston martin put on a brand-new logo. Of course, the change of this logo is still "changing the soup without changing the medicine", mainly for the internal lines and borders of the logo feathers. The interior of the logo has become more concise and the borders have become silver again.

　　After entering Ford, aston martin began to develop and launch a large number of new models. Not only did the DB naming method, which had been stopped for nearly 20 years, be re-launched in 1993, and DB7, DBS, DB9 and other models were launched respectively, but also brand-new V8, V8 Vantage, V8 Zagato and other models were launched, and the sales volume also increased gradually. In a few short years, the sales volume of aston martin was higher than the sum of the models produced in the past 80 years.

● Aston martin Tenth Car Logo: 2003-Up to now

　　2003 is an unusual year for aston martin, which is not only the 90th anniversary of the founding of aston martin Company, but also the new V8 Vantage released by aston martin at the north american international auto show held in Detroit, Michigan, USA, which reintroduced the classic V8 and greatly enhanced the company’s market competitiveness. At the same time, the DB9 model came out, replacing the DB7 model for ten years. In addition, in the same year, a new factory was established in Gordon, England, becoming the first professional factory in the history of aston martin. It was also in this year that the latest generation logo of aston martin, which you see now, was born.

　　The last time aston martin changed hands was in 2007, when a consortium led by British David Richards bought it from Ford at a cost of $959 million. That is to say, aston martin has returned to her native Britain again after years of travelling in other countries.

● The centenary of aston martin: 2013.

　　Today, all the models in aston martin still carry the logo of DB9. At the same time, on September 29th last month, aston martin also launched a centennial logo (only used by Aston Martin brand to celebrate its centenary birthday in 2013), which was designed by Marek Reichman, the design director of Aston Martin, and will be put into use in 2013 to commemorate the glorious centennial history of this classic luxury brand.

Summary:

　　In fact, since the second logo of aston martin, all the logos have kept a theme, that is, spreading a pair of wings, which was very popular in the era when the automobile industry just started. Today, after nearly a hundred years of ups and downs and evolution, aston martin logo is still full of design sense, and it is not out of date, and the previous design style has been completely passed down. Of course, it is not only the logo design that has been passed down, but also the brand of "high-quality car with high performance and perfect appearance" produced in aston martin. (Text/Figure Zhang Wenjun)

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> > Click on car home Culture Team to enter the interesting world of automobiles < <

1905 movie network news September 2, byMarielle HellerDirecting,Tom Hanks、Matthew RhysThe starring healing masterpiece A Beautiful Day in the Neighborhood has released a special feature of "Tom Hanks" actors, which shows in detail the process of Tom Hanks’s successful interpretation of the legendary TV presenter "Mr. Rogers" who has grown up with generations with his profound understanding and superb acting skills.

Matthew Rhys, who plays the hero Lloyd in the film, commented: "Tom’s version of Mr Rogers can’t be duplicated, because it’s too perfect.". The film Rotten Tomatoes is as fresh as 95%, and it has been rated as one of the top ten films of the year by Time Magazine and praised as "the film needed by the times", which will be released nationwide on September 18th.

No prosthesis, no special effects. Tom Hanks turned into a legendary host by acting.

With silver hair and a gentle smile, Tom Hanks sang the theme song of "Mr. Rogers’s Neighbors" slowly and calmly in front of the camera, as if the TV presenter who accompanied generations of growth was still with us. Seeing this reduction, even Joanna Rogers, the widow of Mr. Fred Rogers, couldn’t help sighing: "He looks as cute as Fred."

However, director marielle heller revealed that when fixing makeup for Tom Hanks, she avoided complicated special makeup and facial prosthesis, only customized a wig for him, and added Mr. Rogers’ unique eyebrow shape to him. She said that these are enough, "the rest depends on his eyes to show."

The winner of the two-time Oscar for Best Actor restored the "Mr. Rogers" in everyone’s memory with his profound understanding of the role and superb acting skills, and added his own unique interpretation. He dedicated the classic "One Minute Gaze" in the film to the audience, broke the "fourth wall" and had a soul dialogue with you and me off the screen.

Do your homework, deeply interpret the incarnation of "chatter" and the legendary host of "silence"

In order to get to know Mr. Rogers better, Tom Hanks spent a lot of time watching Mr. Rogers’ program "Mr. Rogers’ Neighbors" repeatedly, and even read the script written by Mr. Rogers himself for the program. For Tom Hanks, the biggest challenge in playing Mr. Rogers is to "slow down". Tom Hanks himself is warm and cheerful, full of gas in his speech, while Mr. Rogers is quiet, deep and slow.

In order to restore Mr. Rogers’ unique temperament, Tom Hanks deliberately "slowed down" himself during the performance and restrained his instinctive gestures and tone when he spoke. The magic thing is that when you do this, you will naturally enter the state. Not only that, Tom Hanks also learned the skills of controlling the puppets because he had to operate the puppets such as Daniel Tiger and King Friday himself in the film.

The perfect match between the real film emperor and the legendary actor and the prototype.

For the audience, Mr. Rogers is the most trusted and lovely elder, while Tom Hanks is an excellent actor who is widely loved and approachable. Many people may not know that Tom Hanks was also Mr. Rogers’ favorite actor. And Mr. Rogers let Tom Hanks break his rule of "no longer playing the real person", and the charm of this legendary figure is self-evident.

One is the Hollywood Evergreen drama bone that left many classic images in the audience’s mind, and the other is the legendary program host who enriched the spiritual world of several generations. Tom Hanks plays Mr. Rogers, and the "film emperor" interprets the "legend". Uncle Tang is definitely the perfect person to play Mr. Rogers.

　　"Humans live in the same global village, in the same time and space where history and reality meet, and more and more become a community of destiny with you and me."

　　Ten years ago today, on March 23rd, 2013, the Supreme Leader of president delivered a speech at the Moscow Institute of International Relations, putting forward the concept of a community of human destiny to the world for the first time.

　　In the past ten years, President Xi has repeatedly advocated building a community of human destiny on many occasions. This concept has been continuously enriched and developed in practice, which provides China wisdom and China plan to cope with the changes of the world, times and history, and shows China’s responsibility.

　　"International affairs are discussed and handled by everyone."

　　47 minutes of speech, more than 30 applause. When it comes to the key points, it is almost a applause.

　　Such a scene appeared in January 2017, when the Chairman of the Supreme Leader delivered a keynote speech entitled "Building a Community of Human Destiny Together" at the United Nations Headquarters in Geneva.

　　Faced with the question of "What’s wrong with the world? What should we do?", President Xi put forward China’s plan: to build a community of human destiny and achieve win-win sharing.

　　UN Secretary-General Guterres sincerely said at the scene: "President Xi, under your leadership, China has become an important pillar of multilateralism, and the purpose of practicing multilateralism is to build a community of human destiny."

　　Multilateralism is the institutional foundation of building a community of human destiny. Different from unilateralism, multilateralism embodies the principles of equality, mutual benefit and openness.

　　"The problems in the world are complicated, and the way to solve them is to maintain and practice multilateralism and promote the building of a community of human destiny."

　　At the Davos Agenda Dialogue of the World Economic Forum held in January 2021, the Chairman of the Supreme Leader delivered a special speech, re-emphasizing the practice of multilateralism, and pointed out that "the essence of multilateralism is that international issues should be discussed and handled by everyone".

　　"Adhere to openness and tolerance, and do not engage in closed exclusivity; Adhere to the international laws as the basis, and do not engage in self-respect; Adhere to consultation and cooperation, and do not engage in conflict and confrontation; Keep pace with the times and don’t be complacent &hellip; &hellip;”

　　President Xi’s forceful words reflect China’s determination to maintain and practice multilateralism and promote the building of a community of human destiny.

　　On March 21, 2023, in Moscow, Russia, the Chairman of the Supreme Leader held talks with Russian President Vladimir Putin. President Xi pointed out that at present, the changes in the past century have accelerated the evolution, and the international power contrast has profoundly evolved. As permanent members of the UN Security Council and major powers in the world, China and Russia are duty-bound, and should work together to guide and promote global governance in a direction that meets the expectations of the international community and promote the building of a community of human destiny.

　　From the Moscow Institute of International Relations in 2013, to the Palais des Nations in 2017, and then to the "Davos Agenda" dialogue session of the World Economic Forum &hellip; &hellip; Chairman of the Supreme Leader deeply explained the concept of building a community of human destiny in a series of major international occasions and put forward China’s proposition &mdash; &mdash; "Building a world of lasting peace, universal security, common prosperity, openness, tolerance, cleanliness and beauty".

　　After putting forward the concept of a community of human destiny, President Xi successively put forward the "One Belt and One Road" initiative, global development initiative, global security initiative and global civilization initiative, which enriched the connotation and practical path of the concept of a community of human destiny.

　　In November 2022, the Disarmament and International Security Committee of the United Nations General Assembly voted to adopt three resolutions, all of which were written into the concept of a community of human destiny put forward by China. The concept of a community of human destiny has been written into the General Assembly resolution for six consecutive years.

　　"Only win-win cooperation.

　　In order to do great things, do good things, and do long-term things. "

　　The road to simplicity is the most important thing. The key to building a community of human destiny lies in action.

　　The Chairman of the Supreme Leader emphasized that to promote the building of a community of human destiny, it is not to replace one system with another, nor to replace another civilization with one civilization. Instead, countries with different social systems, different ideologies, different historical cultures and different levels of development share interests, rights and responsibilities in international affairs, forming the greatest common denominator for building a better world.

　　How exactly should I do it? The answer given by President Xi is "five persistences": persistence in dialogue and consultation, persistence in joint construction and sharing, persistence in win-win cooperation, persistence in exchange and mutual learning, and persistence in green and low carbon.

　　President Xi has repeatedly stressed the need to adhere to the concept of global governance.

　　Only through mutual consultation can there be better co-construction and more sustainable sharing and win-win situation.

　　In 2023, when President Xi delivered a keynote speech at the high-level dialogue meeting between the Communist Party of China (CPC) and the world’s political parties, he said that mankind is a community of destiny with one glory and one loss. Blowing out other people’s lights will not make you brighter; Blocking others’ way will not make you go further. We must persist in sharing opportunities and creating the future together.

　　The Belt and Road Initiative is a high-quality public product initiated by China, jointly built by all parties and shared by the world. It is also a concrete practice of building a community of human destiny.

　　This year marks the 10th anniversary of China’s Belt and Road Initiative. Over the past decade, the "circle of friends" has been expanding, and more than 150 countries and more than 30 international organizations have signed cooperation documents; The initiative has boosted the investment scale of nearly one trillion US dollars, formed more than 3,000 cooperation projects, created 420,000 jobs for countries along the route, and lifted nearly 40 million people out of poverty &hellip; &hellip; In recent years, the "Belt and Road" cooperation has continuously achieved new results, showing strong resilience and vitality.

　　Towards a community of destiny, we must adhere to win-win cooperation and common development.

　　"Southeast Asian friends say &lsquo; The water rises and the lotus rises &rsquo; , African friends speak &lsquo; Walking alone is fast, and many people travel far &rsquo; , European friends speak &lsquo; A tree can’t stop the cold wind &rsquo; , Chinese said &lsquo; The river is full of water, and the river is full of water &rsquo; 。”

　　At the opening ceremony of the 2015 annual meeting of Boao Forum for Asia, President Xi quoted the common saying of people from all over the world to tell a truth: Only win-win cooperation can achieve great things, good things and long-term things.

　　"Take practical actions to build a better world.

　　Make due contributions. "

　　China has always been a builder of world peace, a contributor to global development, and a defender of the international order, making constant contributions to building a community of human destiny.

　　On November 17, 2020, when attending the 12th meeting of BRICS leaders and delivering an important speech, the Supreme Leader of president pointed out, "We should consider the people’s well-being, uphold the concept of a community of human destiny, and make due contributions to building a better world with practical actions."

　　On March 13th, 2023, at the closing meeting of the first session of the 14th National People’s Congress, the Chairman of the Supreme Leader stood at the height of history and times, and from the common interests of China and the world and the future and destiny of all mankind, emphasized that "we should strive to promote the building of a community of human destiny" on the new journey of building a strong country and national rejuvenation.

　　China has won an all-round victory in the fight against poverty and eliminated absolute poverty for the first time in history. At the same time, it has provided assistance to more than 160 countries and international organizations, taught people to fish in various fields such as vocational technology and agriculture, and supported developing countries to better achieve poverty reduction and development. Former UN Secretary-General Ban Ki-moon said that "China plays an indispensable role" on the road to poverty eradication.

　　In response to global climate change, China promised that by 2030, China’s carbon dioxide emissions per unit of GDP will be reduced by more than 65% compared with 2005, and non-fossil energy will account for about 25% of primary energy consumption.

　　China actively participated in international peacekeeping operations and was widely praised as "the key factor and strength of peacekeeping operations".

　　The road is not alone, and the world is a family.

　　To build a community of human destiny is not to fight alone, but to work together; It can’t be done overnight, but it needs to be continuously promoted. Building a community of human destiny is a beautiful goal that needs continuous efforts from generation to generation.

　　China has been acting to promote the building of a community of human destiny.

　　As the Chairman of the Supreme Leader said: "China will contribute more China wisdom, China’s plan and China’s strength to the world, promote the construction of a world of lasting peace, universal security, common prosperity, openness, tolerance, cleanliness and beauty, and let the sunshine of the community of human destiny shine on the world!"

　　Producer Li Zhe

　　Editor-in-Chief Wang Xingdong

　　Editor Zhan Xingcen

　　Visual sense Xu Xiao

　　Proofreading Gao Shaozhuo

　　In order to promote the construction of a learning society and improve the national quality, the university of international business and economics Education and Open Economy Research Center of the Ministry of Education is now conducting an online survey on social adult training, aiming at understanding the situation and suggestions of adults participating in social non-academic training. This survey is anonymous, thank you for your support!

　　The training in this survey refers to the non-academic training conducted by social organizations, enterprises or individuals other than state institutions for the society.

　　Social adult training questionnaire:

　　https://www.wjx.cn/vm/t9oRfJR.aspx

　　Just scan the QR code below.

　　The specific contents of the questionnaire are as follows:

　　1. Your gender

　　A. Male B. Female

　　2. Your age

　　A.18 -30 years old

　　B.31 -40 years old

　　C.41 -50 years old

　　D.51 -60 years old

　　E. Over 60 years old

　　3. What is your education level?

　　A. below high school

　　B. High school/technical secondary school

　　C. specialties

　　D. undergraduate course

　　E. Master degree or above

　　4. Your habitual residence is in _ _ _ _ _ _ _ _ _ _ _ _ _ _ province.

　　5. What is your current work situation?

　　A. Have a job and have worked for less than 2 years.

　　B. Have a job for 2-5 years.

　　C. Have a job and have worked for more than 5 years.

　　D. Students in school

　　E. I have graduated, have no job and have no work experience.

　　F. I have graduated, have no job, and have worked.

　　6. Your current employment unit

　　A. I’m not working at present

　　B. Enterprise

　　C. Government agencies, the military

　　D. Public institutions

　　E. social organizations, foundations and private non-enterprise units

　　F. Self-employed, freelancers and flexible employees

　　G. Others

　　7. What industry are you currently engaged in?

　　A. Agriculture, forestry, animal husbandry and fishery

　　B mining, manufacturing, production and supply of electricity, heat, gas and water, and construction.

　　C. Wholesale and retail trade

　　D. Transportation, warehousing and postal services

　　E. Accommodation and catering, leasing and business services

　　F. Information transmission, software and information technology services

　　G. Financial industry

　　H. Real estate industry

　　I. Scientific research and technical services, education, health and social work

　　J water conservancy, environment and public facilities management, residential services, repairs and other services

　　K. culture, sports and entertainment

　　L public administration, social security and social organizations, military, police and international organizations

　　M. not working

　　8. Your annual income is about (RMB)

　　A. No income

　　B.50,000 or less

　　C.50,000-100,000

　　D.110,000-200,000

　　E.210,000-300,000

　　F.310,000-500,000

　　G.50 More than 500,000

　　9. Have you participated in training and who organized the training (multiple choices are allowed).

　　A. No training.

　　B. Participated in training organized by enterprises.

　　C participated in the training organized by social organizations such as associations and societies.

　　D. Participated in training organized by individuals

　　E participated in the training organized by private schools and other private non-enterprise units.

　　F. Participated in training organized by other units.

　　(if you choose a in this question, jump directly to question 26)

　　10. Which of the following trainings have you attended (multiple choices are allowed)?

　　A. Examination guidance and training for civil servants and institutions

　　B. Postgraduate entrance examination counseling training

　　C. Counseling and training for college entrance examination, entrance examination, art examination, self-taught examination, etc

　　D. Language training

　　E qualification training for teachers, doctors, accountants, financial practitioners, judicial examinations, etc.

　　F. Training in information technology and digital technology

　　G. Other vocational skills training

　　H management training such as leadership, workplace etiquette and sales management.

　　I. Training in life skills, hobbies, family, marriage, psychology and health.

　　J. Other _ _ _ _ _ _ _ (please fill it in yourself)

　　11. How do you attend the training (multiple choices are allowed)?

　　A. Online recording and broadcasting

　　B. Live webcast

　　C. Offline grant (30 persons or more)

　　D. Offline grant (less than 30 people)

　　E. Combination of online and offline

　　12. What do you think of the effect of the training (multiple choices are allowed)

　　A. contribute to promotion and salary increase

　　B. It is conducive to further studies

　　C. help to engage in a certain industry.

　　D. Help to change to a better job

　　E. help to upgrade skills or expand knowledge

　　F contribute to family harmony, improve the quality of life or improve yourself.

　　G. help to expand contacts

　　H. Failure to achieve the expected results

　　13. The matching between the contents of your training and your major.

　　A. Very close

　　B.it’s similar

　　C. Not quite the same

　　D. totally different

　　14. Your satisfaction with the services provided by training institutions.

　　A. very satisfied

　　B. satisfaction

　　C. general

　　D. dissatisfied

　　E. very dissatisfied

　　15. The training you attended recently cost _ _ _ _ _ yuan, and the most expensive training you attended cost _ _ _ _ _ yuan.

　　16. The charging method for your training is (multiple choices are allowed).

　　A. Free of charge

　　B. Training first, then paying fees

　　C. Charge by frequency or cycle, and the term shall not exceed 3 months.

　　D. Charge by frequency or cycle, with a term exceeding 3 months.

　　E. Pay by installment through online loan.

　　17. Do you enjoy government subsidies for the training you attend?

　　A. Yes

　　B. no

　　C. not clear

　　18. The instructor of the training you attended is (multiple choices are allowed).

　　A. Teachers at school

　　B. full-time trainers

　　C. Other part-time staff

　　D. Don’t know the situation of teachers

　　19. The teaching materials used in the training you attended are (multiple choices are allowed).

　　A. Teaching materials compiled by institutions

　　B. Public publications

　　C. No teaching materials

　　20. Which of the following situations did you encounter during the training (multiple choices are allowed)?

　　A. The training content contains such undesirable contents as violating the Constitution and laws, disrupting public order, and violating social morality.

　　B. False propaganda, claiming that "famous teachers", "authorized institutions" and "guaranteed services" are inconsistent with the propaganda.

　　C. Teachers speak in general and have low professional level.

　　D. The institution issues certificates by itself in the name of "industry qualification", but it has not been recognized by the industry.

　　E. institutions run away with money

　　F institutions disclose personal information, and students often receive various phone calls to harass them.

　　G. Unrealistically high training price

　　H. Inducing students to borrow money, but not prompting the actual interest and loan risk.

　　I propaganda "involution", "class solidification" and "midlife crisis" aggravate anxiety.

　　J. None of the above situations

　　21. What contract problems have you encountered in the training (multiple choices are allowed)?

　　A. There are overlord clauses in the contract, and the institution has not given sufficient hints.

　　B. The training institution unilaterally changes the service content

　　C. No paper contract or electronic contract has been signed.

　　D the agency’s liability for breach of contract is not stipulated in the contract or the statement is unclear.

　　E. none of the above situations.

　　22. What problems have you encountered in refunding fees for the training you attended (multiple choices are allowed)?

　　A. if the institution violates the contract or commitment, the fee will not be refunded.

　　B the case of non-refund of fees was written in the agency contract, but it was unreasonable and was not reminded when signing the contract.

　　C. Unreasonable calculation of class hours and expenses when refunding fees

　　D. Other unreasonable refund cases _ _ _ _ _ _ (voluntary)

　　E. No refund dispute.

　　If the last option is selected for questions 20, 21 and 22 at the same time, skip to question 25.

　　23. What rights protection measures have you taken after you encountered problems in the training (multiple choices are allowed)?

　　A. Communication with institutions

　　B. Complain to the Consumers Association

　　C. Take the case to court

　　D. Report to the media or post on the Internet

　　E. Reflect to government departments

　　F. I feel that it is troublesome or the cost is too high, and I have no rights protection.

　　If you choose F for question 23, skip to question 25.

　　24. Are you satisfied with the problem solved by the training institution after rights protection?

　　A. very satisfied

　　B. satisfaction

　　C. general

　　D. dissatisfied

　　E. very dissatisfied

　　25. What problems do you want the government to help improve in the training field (multiple choices are allowed)?

　　A. Solving the problem of false propaganda

　　B. Solve the problem of obviously unreasonable clauses in the contract

　　C. Solving the problem of training quality

　　D. Solve the problem of unreasonable collection and refund of fees or organizations running away with money.

　　E increase subsidies for key industries and key populations and solve the problem of high training costs.

　　F. Other _ _ _ _ _ _ _ _ (please fill it in yourself)

　　Jump to question 28 after answering this question.

　　If you choose a in question 9, please answer the following questions:

　　26. What kind of training do you want to attend most in the future (multiple choices are allowed)?

　　A. Examination guidance and training for civil servants and institutions

　　B. Postgraduate entrance examination counseling training

　　C. Counseling and training for college entrance examination, entrance examination, art examination, self-taught examination, etc

　　D. Language training

　　E qualification training for teachers, doctors, accountants, financial practitioners, judicial examinations, etc.

　　F. Training in information technology and digital technology

　　G. Other vocational skills training

　　H management training such as leadership, workplace etiquette and sales management.

　　I. Training in life skills, hobbies, family, marriage, psychology and health.

　　J. Other _ _ _ _ _ _ _ (please fill it in yourself)

　　K. don’t want to attend

　　27. Which of the following training methods do you think is the most effective (multiple choices are allowed)?

　　A. Offline teaching

　　B. Live webcast

　　C. Online recording and broadcasting

　　D. Micro-video and small video learning

　　28. If you have any suggestions and opinions on the rights protection, supervision and industry development of social training, please leave a message here.

　　Social adult training questionnaire:

　　https://www.wjx.cn/vm/t9oRfJR.aspx

[Editor’s note]

In the period when the major strategy of rural revitalization is fully implemented, field research on rural areas is particularly important.

What kind of perspective will scholars returning to the countryside in the Spring Festival observe their familiar countryside? The report column of The Paper think tank published a group of "scholars’ rural investigation reports", inviting scholars to observe and explore the effective path of rural revitalization from many different dimensions, such as rural governance, villagers’ employment, rural industrial status, rural pension, rural education and rural marriage and love market, hoping to provide valuable reference for rural revitalization.

Paper-cut pictures are provided by Zhongyang Wuxiaofen Paper-cut Studio.

At present, while the urban environment is improving day by day, rural environmental problems are becoming more and more prominent, such as "garbage surrounding villages", rural water environmental pollution, and all kinds of wastes "going to the countryside", which are still far from the people’s desire for a better life and building a well-off society in an all-round way. Rural environmental pollution is a prominent shortcoming that restricts rural revitalization.

The comprehensive improvement of rural human settlements is closely related to the production and life of hundreds of millions of farmers, and it is one of the yardsticks to reflect the progress of civilization. Recently, the author went to Zhejiang, Jiangxi and other places for field research, and found that from the reality, various places have successively carried out a series of practical explorations, such as improving the appearance of villages, improving rural human settlements and building beautiful countryside, and achieved certain results. But on the whole, rural environmental governance is still dominated by the government, lacking a long-term market-oriented mechanism.

Quzhou intelligent garbage sorting system. Photo courtesy of the author

Investigation on the current situation: rural environmental governance is dominated by the government and lacks market-oriented means.

In recent years, with the rapid economic development, the problem of rural ecological environment pollution has become increasingly prominent. Research shows that the per capita output of domestic garbage in rural areas is about 0.8 kg per day. What’s more, for a long time, due to the lack of specialized personnel and funds in rural areas, many rural garbage disposal work in China has been blank. Judging from the 588,000 administrative villages in China, only 218,000 have effectively treated domestic garbage, accounting for only one third of the country. The situation of "garbage surrounding villages" is grim. Judging from the situation of water pollution in rural areas, the domestic sewage in rural areas in China exceeds 8 billion tons every year, but the sewage treatment rate is less than 10%. The vast majority of rural sewage is directly discharged into rivers and farmland, which affects crop production and agricultural product quality.

Strengthening the comprehensive improvement of rural environment has become a major issue to be solved urgently in the process of promoting rural revitalization in various places. Through on-the-spot investigation, the author found that the current comprehensive management of rural environment mainly faces the following three problems to be solved urgently:

(A) infrastructure debt, investment.For a long time, China’s rural infrastructure is weak and there are many historical debts, which require a lot of money. Although the country has invested a lot of money in new rural construction and rural revitalization in recent years, after all, there are more than 480,000 towns and 690,000 villages in China, and the conditions in many mountainous villages are very bad, and the amount of funds needed for infrastructure construction is huge.

(2) Social capital investment is high and the return is low.The comprehensive management of rural environment has high social capital investment, low market return rate and poor profitability of enterprises, which leads to poor enthusiasm for social capital investment. Many rural environmental governance needs a large amount of funds, and financing loans are difficult, which can not produce intuitive economic benefits quickly. For enterprises, it is a project with low return on investment and poor profitability.

(3) There are great differences in technology and it is difficult to copy.Compared with urban environmental governance, there are differences between rural pollutants and urban environmental governance in composition, technology and technology, which cannot be completely replicated. Taking sewage treatment as an example, the composition and content of pollutants in rural sewage and urban sewage are different, so the investment in urban sewage treatment construction and market-oriented operation mode of enterprises cannot be universal.

Empirical case: give play to the role of marketization and work together to solve rural environmental problems

(A win-win situation between government and enterprises to create "Qujiang experience"

For rural areas, the task of garbage sorting is arduous and difficult to last. In the past, township and village cadres independently managed the garbage sorting work, and it was inevitable that cadres would press the gourd to float the ladle. Qujiang District, Quzhou City, Zhejiang Province, implements the rural "garbage revolution" and implements the third-party service of garbage classification according to the enterprise operation mode, which can make town and village cadres change from "in front of the stage" to "behind the scenes" and from "athletes" to "referees", effectively grasp the "tangible hand" of the government and the "public hand", form a benign interaction mechanism with the public and third-party enterprises, and ensure the durability and effectiveness of government supervision manpower.

Third-party operation and maintenance integrates the market resources of the industry, and the practice has formed a hierarchical structure and overall law of early source classification and reduction, medium-term recycling of renewable resources, and late landfill and incineration treatment and gradual reduction, clarifying the access of each link of garbage disposal, reducing the burden on township and village cadres, bringing profits to enterprises, giving villagers paid feedback, and reducing environmental pressure, thus forming a win-win situation for all parties.

After the third-party operation and maintenance, 14 towns (streets) in Qujiang District are managed by one company as a whole, which can put an end to the malpractice of caring management. According to the requirements of enterprise personnel management, the original team of cleaning staff is screened out, people with good performance and good health are retained, older and lazy people are dismissed, new people who meet the post requirements are recruited, and a skilled, literate, obedient and dedicated cleaning team is reorganized, so as to dig deeper into cleaning staff. The "cleaning grid" and "general grid" will complement each other and promote each other, and we will fully promote the "1+5" classified cleaning mode of cleaning+classification, cleaning+sorting, cleaning+recycling, cleaning+publicity and cleaning+inspection, which will inject a steady stream of new power into grassroots governance. Up to now, there are 1,432 cleaning teams in Qujiang, and 56 cleaning grids are divided, with an average of 26 cleaning staff in each cleaning grid. In addition, 14 film lengths and 56 squad leaders are equipped to implement the "three-fixed" grid management of personnel, posts and responsibilities to ensure that the responsibilities are assigned to people.

(B) cadres and masses to jointly promote the "toilet revolution."

Small things in rural areas are connected with people’s livelihood. It is not easy to do these "small projects", such as changing toilets in rural areas, treating rural garbage and sewage, and improving the appearance of villages. Who will do it, how to do it and how to run it?

The author learned from the investigation in Changshan County, Zhejiang Province that the government of Changshan County attached great importance to the "toilet revolution" in rural areas, and in April 2017, it took the lead in innovating and launching the director system of public toilets in the country, thus setting off a "toilet revolution" throughout the county. Ye Meifeng, secretary of the county party committee, is the general director of public toilets in the county, while the deputy secretary of the county party committee and the deputy county magistrate are the general directors of public toilets in rural areas and urban areas respectively. In urban areas, the directors of public toilets are the cadres of the county housing and construction bureau and the secretary of the street party working committee, while in rural areas, they are divided into the secretary of the township party committee and the village committees. Every public toilet in the county has its own strengths, and efforts are made to solve the problems of low-grade public toilets, old facilities, poor hygiene and inadequate management, and comprehensively carry out the "300 Action" to reform

"Don’t look at our village, where the village roads are washed, the ancient trees are green, the courtyards and toilets are clean and tidy. A few years ago, there were weeds, piles of garbage, dirty toilets and mosquitoes flying all over the sky." Ye Jiqiang, secretary of the branch of Xucun Village, said with deep feelings. In recent years, Xu Cun put forward the brand of "Dream-chasing Party Branch", which has changed from a weak village with prominent sectarian contradictions, difficult to unify the masses’ thoughts and backward work in various centers to a famous "Golden Nail Village" in the county.

(C) not to rely on solving the "garbage around the village"

Rural environmental governance cannot be separated from capital investment, but it does not mean that money is a necessary condition for rural environmental governance. In other words, "the more money the state invests, the better the rural environment will be" is a misunderstanding. Here, the author takes a field survey of a village in Jiangxi Province to build a garbage pool as a case to explain.

Since 2016, in an F village in Jiangxi Province, villagers have begun to feel the great troubles caused by garbage surrounding villages, and environmental problems have become a major headache for villagers. Someone in the village suggested building a garbage disposal pool, and the village head naturally agreed, but the key question came-where did the money come from? The village has applied to the superior several times, and the result is "no money", and the village has thousands of dollars on its books. Some people suggest that you should stop expecting your superiors to allocate money and build it yourself. But the problem comes again. It is not easy to mobilize the whole village to raise funds in rural areas. There are nail households and poor households in the village, and the conditions of each family are different. The final result of "waiting, relying and wanting" is that the construction of garbage pools is delayed again and again. Later, several young people who worked outside the home couldn’t sit still when they went home during the Spring Festival. They went to the village head to discuss it, stopped "waiting, relying and wanting" and organized the villagers to build it themselves. The final plan is: in terms of mobilization, the village head and several young people who are working hard outside are responsible; In terms of funds, part of the village collective, part of the young people, and part of the villagers voluntarily raise funds, and those who do not contribute to work and contribute; In terms of work, each family has at least one job, which can be flexibly discussed according to the amount of capital contribution; In terms of purchasing materials, young people are responsible. Finally, all the families at home in the village have at least one job, a total of 70 jobs; The cost of materials, such as cement, stone, sand, bricks and tiles, pipes, etc., totaled 7,500 yuan, and the final cost of the village was less than 10,000 yuan. At the same time, the follow-up garbage pool cleaning was carried out in a long-term way of "village collective contribution+township donation+villagers’ work".It is estimated in the village that it is reasonable to spend more than 30,000 yuan if the garbage disposal pool is funded by the government.

The above cases show that "having money to do things well" does not mean "having no money to do things". Rural environmental governance needs to establish a diversified fund-raising mechanism, but it needs to open up ideas, explore and innovate, give play to people’s subjective initiative, and use limited funds on the cutting edge. From the perspective of fund raising, try to raise more funds for rural environmental governance. But more crucially, it is not entirely driven by money. We should use our brains and market-oriented operation ideas to guide rural environmental governance to a more long-term sustainable development path through the instigation of capital investment.

Countermeasures and suggestions: establish a market-oriented long-term mechanism for rural environmental governance

(A) "Government" and "market" make concerted efforts to control the rural environment.

The difficulty of rural environmental governance lies in "market failure". "Market failure" and "government failure" are the reasons for rural environmental pollution and low governance efficiency. Therefore, we should adopt the method of economic analysis to study and put forward the countermeasures of combining government and market, and "government" and "market" should work together. For the vast rural areas, it is difficult to manage the rural water environment only by a large amount of government investment. From the perspective of multi-center governance, it is proposed that the market can play a positive role in effectively allocating resources in rural non-point source pollution control.

Based on the fact that rural environmental pollution is different from the characteristics of cities, and the rural environment has the characteristics of small but many pollution sources and wide and scattered pollution sources, we can give full play to the vast rural land space, natural degradation and digestion capacity and appropriate environmental carrying capacity, adopt ways suitable for rural environmental governance, such as returning compost to fields, natural digestion and small ecological wetlands, compare and analyze the governance model with the government as the main body and the autonomy model with villagers as the main body, and put forward effective ways of rural environmental governance combining government with market.

(2) Explore the market-oriented mode of "market packaging" for river regulation.

For the water environment management of rural rivers, we can adopt the common operation mechanism of rural river regulation and market-oriented mode. The government can realize the long-term market-oriented management of rural river regulation by establishing the modes of "raising rivers by rivers", "raising rivers by dikes" and "raising rivers by ponds".

The government contracts the river and coastal public land to individuals or enterprises through inviting tenders, and the government signs contracts with the contractors. The river contractors need to fulfill the obligations of daily work such as river dredging and cleaning, and take the initiative to accept government inspections and supervision complaints from the masses. At the same time, the river contractor can obtain the corresponding rights, that is, the right to use the land on both sides of the river, from which the contractor can obtain economic benefits in other ways.

(C) the introduction of PPP model to manage the rural environment with diversified and integrated thinking

By introducing PPP model to rural environmental governance, we should fully consider the relevance between rural environmental governance projects and other rural related industrial projects. From the perspective of industrial integration, we should jump out of the simple "financing thinking" and adopt "packaging strategy" to promote diversified governance through system construction, and promote professional and market-oriented operation through improving price mechanism and preferential policies. Market-oriented operation and enterprise management play a role in the comprehensive improvement of rural environment, and the third-party property company can play the leading role through the government’s purchase of services, which can explore the market-oriented path of rural environmental improvement in the construction of new countryside.

(The author Jiao Xudong is a Ph.D. student in the Research Center for Cleaner Production and Circular Economy of china environmental science Research Institute, mainly engaged in theoretical and policy consultation and research on circular economy, environmental governance, rural revitalization, county green development, etc. As the main author, he participated in the drafting of the State Council’s major policy documents such as the Opinions of the General Office of the State Council on Establishing a Complete and Advanced Recycling System for Waste Commodities, and participated in the research and formulation of the national policy of "exchanging old appliances for new ones" all the time. )

Sexual harassment in the workplace is not only related to workers’ labor rights and personal dignity, but also related to corporate image. The Civil Code stipulates how to identify sexual harassment from the legal level, and clarifies the obligations of relevant units to prevent and stop sexual harassment in the workplace. Enterprises should establish rules and regulations to ensure that workers are in a safe, hygienic and violence-free working environment, so as to achieve rapid and steady development.

　　In response to the case of "Ali male supervisor infringing on female employees", on the evening of August 14, the public security organ of Jinan City, Shandong Province informed that two criminal suspects had been taken criminal compulsory measures according to law on suspicion of compulsory indecency.

　　At present, the case is still under investigation. With the Civil Code defining the anti-sexual harassment responsibility of employers in legal form, how to build a compliance system to prevent sexual harassment in the workplace and improve the rules and regulations has become a subject that enterprises have to face.

　　Sexual harassment in the workplace refers to the employer’s responsibility

　　Fang Chen, a legal officer of a state-owned enterprise in an energy industry, has been thinking about how to explain the system construction to prevent sexual harassment in the workplace at the meeting of corporate compliance construction in a few days.

　　Engaged in legal work for 8 years, Fang Chen found that some enterprises are not perfect in the establishment of rules and regulations, involving the protection of employees’ personal interests and humanistic care. She said frankly, "Everyone thinks that sexual harassment in the workplace rarely happens and rarely talks about it, let alone form a written system."

　　In fact, the revised Law on the Protection of Women’s Rights and Interests in 2005 and the special provisions on labor protection for female employees promulgated by the State Council in 2012 both stipulate the responsibilities of employers in preventing sexual harassment. The Civil Code, which was officially implemented this year, explicitly requires the relevant units to fulfill their obligations to prevent and stop sexual harassment from the legal level for the first time.

　　The first paragraph of Article 1010 of the Civil Code stipulates that the victim has the right to request the perpetrator to bear civil liability in accordance with the law if he sexually harasses others against their will by means of words, words, images and physical acts. The second paragraph makes it clear that organs, enterprises, schools and other units should take reasonable measures such as prevention, acceptance of complaints, investigation and disposal to prevent and stop sexual harassment by taking advantage of their authority and affiliation.

　　"Sexual harassment in the workplace has its particularity in behavior and legal responsibility." Shen Jianfeng, a professor at the Law School of the Central University of Finance and Economics and dean of the Law School of China Institute of Labor Relations, explained, "The relationship between the superior and the subordinate in the workplace and the closed workplace can easily lead to sexual harassment by taking advantage of this relationship and place, and put pressure on workers to protect their rights. It is precisely because of the correlation between the occurrence of sexual harassment and the management and working conditions of the employer that the law specifically requires the employer to do its duty to prevent sexual harassment. It is also the obligation of employers to respect the dignity of workers and let them work decently. " Shen Jianfeng said.

　　The case law clarifies the employer’s obligation to prevent sexual harassment

　　"Building rules and regulations to prevent sexual harassment in the workplace is also the need of employment management. The Civil Code has clearly required employers to fulfill their obligations to prevent sexual harassment. If the unit does not implement it as an internal employment management rule through regulations, it may lead to employment management difficulties. " Shen Jianfeng pointed out, "Typically, according to the current labor contract law, if the employer does not have regulations to prevent sexual harassment, it is impossible to dismiss employees who commit sexual harassment according to law."

　　After the introduction of the Civil Code, there have been some cases of labor disputes involving sexual harassment in the workplace. Whether the employer can terminate the labor relationship between the two parties on the grounds of sexual harassment by employees, the court gave a statement.

　　Recently, the People’s Court of Pudong District of Shanghai tried a case. Liu sneaked a photo of a female colleague in the workplace and sent it to the WeChat circle of friends with words such as "wife". He also harassed him many times by SMS and WeChat. The company took Liu’s behavior as a serious violation of the relevant provisions of the Company’s Employee Handbook on "Prohibition of Sexual Harassment" and dissolved the labor contract relationship between the two parties. Liu believes that the company’s termination of the act is illegal and appealed to the court. After trial, the court refused to support Liu’ s appeal.

　　In another case, in September 2017, Xiaoling was harassed by many WeChat messages of the company’s "big leader" Ding Mou after she joined the company. Xiaoling turned to Wang, the head of the department, but Wang did not take active measures, and was later dismissed by the company on the grounds of serious violation of the Employee Handbook and the Code of Business Conduct. Wang applied for labor arbitration and asked the company to pay more than 360,000 yuan in compensation for the illegal termination of the labor contract, which was not supported. Wang appealed to the court and rejected Wang’s claim in the first instance. On April 22nd, the Shanghai No.1 Intermediate People’s Court upheld the original judgment and rejected the appeal.

　　The company’s "legal termination" and "no compensation" are the answers given by the court in the above two cases. In the judgment, the court made clear the basis of the trial &mdash; &mdash; The enterprise has stipulated that "sexual harassment is prohibited" in the form of clear text written in the Employee Handbook, and fully informed the employees. According to Article 39 of the Labor Contract Law, if the employee seriously violates the rules and regulations of the employer, the employer may terminate the labor contract. It is legal for the company to terminate the labor contract accordingly.

　　The employer’s obligation to prevent sexual harassment is also emphasized. In the case of Liu’s dismissal, the judge pointed out that the employer’s dismissal behavior is "a concrete manifestation of fulfilling the legal obligation to prevent and stop female employees from sexual harassment"; The presiding judge of Wang’s dismissal case reminded, "As an employer, it should formulate practical and effective measures to prevent sexual harassment in accordance with the provisions of Article 1010 of the Civil Code and combined with the actual situation of the unit, and strive to form the overall synergy of all employees in the enterprise to prevent sexual harassment through reasonable system design."

　　Respecting the personality of workers is the basic value of enterprises.

　　Zhang Qi is the human resources manager of a hotel in Beijing. Eight years ago, after leaving the hotel, several waiters reported that a male manager of the hotel had developed an ambiguous relationship with several female subordinates and treated them differently in work arrangements according to their closeness.

　　After investigation and verification, the hotel dismissed the male employee and began to implement the "multi-person presence principle" and "leapfrog reflection principle". Zhang Qi explained: "That is, male bosses are not allowed to talk to female subordinates or arrange work in a separate closed space; Employees report sexual harassment and are allowed to leapfrog. "

　　However, Zhang Qi admits that these two points have not formed written rules and regulations, and they are only verbally emphasized at regular meetings or employee open days. He also said that enterprises have certain difficulties at the implementation level. "For example, enterprises have no law enforcement power and it is difficult to obtain evidence. In addition, how to protect the privacy of employees is also a problem. "

　　As the legal director of a software service listed company in Beijing, Villi introduced to the reporter the anti-sexual harassment mechanism that his company has built: "Sexual harassment is prohibited" in the Employee Handbook and the Employee Code, and it is preached in the employee induction training; Open the reporting channels, and publish the reporting telephone number and email address; After receiving the report, the human resources department, the internal control department and the legal department jointly intervened in the investigation.

　　"After the recent social hot events, the company clearly mentioned at the high-level communication meeting that it should focus on sexual harassment in the workplace and prepare to further improve the early warning mechanism." Villi said.

　　A few days ago, the Rights and Interests Department of the All-China Women’s Federation issued the Guidance Manual on Prevention and Treatment of Sexual Harassment in the Workplace, which gives guidance to employers on how to prevent and treat sexual harassment in the workplace, including establishing and improving rules and regulations for prevention and treatment of sexual harassment in the workplace, conducting education and training, establishing specialized institutions, and clarifying handling procedures.

　　"In order to achieve a stable and far-reaching development of modern enterprises, we must have a positive corporate culture and assume necessary social responsibilities for the environment, women, workers and consumers." Shen Jianfeng said, "Respecting the personality, dignity and freedom of workers is the values that enterprises should establish and the guarantee for building harmonious labor relations."

　　(At the request of the interviewee, Fang Chen, Zhang Qi and Villi are pseudonyms.)