[car home Brand History] The brand Geely was actually full of controversy at the beginning of its creation. It can be said that 99% of people think that Li Shufu is fooling around, and many people think that it will definitely not last long. The simple reason is its "private" status. However, it is such an enterprise that has created many firsts in the history of China’s automobile industry: the first private car-making enterprise, the first one that started the 20,000-yuan era of automobiles, the first sports car in China, the first case of foreign-related intellectual property rights with Toyota, the first automatic gearbox in China, the first private education system in China, and the first private car to acquire foreign brands. …

First, the story of Li Shufu’s fortune (1982-1994)
　　Starting from the refrigerator/involving many industries

　　BYD has Wang Chuanfu and Geely has Li Shufu. If you want to talk about Geely’s history, you have to mention Li Shufu. Unlike Wang Chuanfu with a master’s background, Li Shufu started his business as a high school graduate, but it is such an "ordinary person" who created today’s huge Geely empire. In fact, Li Shufu has been involved in 6-7 industries in the 12 years before he built a car, which is really amazing, and it is precisely in these industries that he has achieved his experience.

　　Many people know that Geely Automobile started as a refrigerator, but what was the original background? In 1982, after graduating from high school, Li Shufu spent tens of yuan to buy a "Seagull" camera (an independent camera brand that once made Chinese people proud) and made a living by taking pictures at various scenic spots. At that time, this business was quite profitable. Li Shufu earned almost 2,000 yuan a year, which was higher than that of a national official and even higher than the income of some cadres. With a certain amount of capital, he opened a photo studio without hesitation, and the business was still booming. In just a few years, this photo studio made Li Shufu gain millions of wealth.

　　In 1984, Li Shufu found in a small talk with workers in a shoe factory that the profit of making refrigerator parts was very high, so he decided to give up the photo studio and start making refrigerator parts. Li Shufu is a man with a strategic vision, and his words will be faithful and his actions will be fruitful, which also played an important role in the later car-making process. Li Shufu’s decision soon paid off. From 1983 to 1988, there was a rare "snap-up wind" for household appliances in the national market, and the refrigerator market expanded from 250,000 units per year to 7.335 million units. In this context, Li Shufu’s output value has reached 40-50 million yuan within two years after entering the refrigerator market.

　　At the same time, in 1987, the profit of making refrigerator spare parts could not meet Li Shufu’s demand, so Li Shufu decided to start producing "Arctic Flower" brand refrigerators. However, in 1989, the market suddenly shrank. At that time, there were more than 400 enterprises producing refrigerators. In order to "standardize" the market, the state decided to put 41 state-owned factories in the designated production catalogue, but Arctic Flower, as a private factory, obviously could not continue to produce, and then Li Shufu decided to give up this factory.

　　During his college days in Shenzhen, he and several classmates in his dormitory were going to decorate the dormitory. While visiting the building materials market, Li Shufu found a kind of building materials called aluminum-magnesium curved board. At that time, the market price was very expensive, and all of them were imported from abroad. Li Shufu felt that the profit inside was very high, so he negotiated with his second brother Li Xubing to start developing aluminum-magnesium curved board and officially started production in 1991.

　　Against the background of the high price of foreign materials, the products of Li Shufu brothers quickly opened up the market. By the end of 1991, they sold more than 8 million yuan, 70 million yuan in 1992, 150 million yuan in 1993 and 340 million yuan in 2001. Nowadays, building materials is still a business of Geely Group, and it still has considerable business income every year.

　　In 1993, Li Shufu, who had some savings, had the idea of building a car. This idea originated from his first Zhonghua brand car. In addition, there were two more important reasons for building a car: 1. At that time, Li Shufu’s routine of entering the building materials market had been imitated and put into production by many enterprises, and the market was shrinking. However, building a car was a huge project, and most people could not learn it. 2. The industry of aluminum-magnesium curved plate is still too small, and Li Shufu wants to be a bigger industry. But it is impossible to get a reply after asking the relevant personnel of the government. So Li Shufu moved to the motorcycle industry, initially making straddle motorcycles, but the benefits were not good, and the idea of building cars did not give up.

　　By chance, Li Shufu began to get involved in the scooter market. One of his employees went out on business, riding a borrowed imported scooter and collided with an army military vehicle, and almost all the motorcycles fell apart. Later, after Li Shufu’s brother saw the motorcycle that fell apart, they suddenly had the idea of building a scooter, because in their opinion, there was really nothing complicated in the motorcycle accessories that fell apart, so Li Shufu’s family business began to enter the scooter industry again.

　　At that time, the domestic scooters were relatively new. Li Shufu found that the scooters produced by Sunshine Motorcycle Factory in Taiwan Province had elegant riding posture, which could block water and mud in rainy days, which was in line with the domestic car use situation. In 1994, Li Shufu produced the first scooters in mainland China, which were similar in appearance to those in Japan and Taiwan Province, China, but much cheaper. Motorcycles from Japan and Taiwan Province, China sold for 17,000-19,000 yuan, while Geely only sold for 8,800 yuan. This kind of compact motorcycle quickly became popular in Jiangsu and Zhejiang provinces, and it was so hot that it soon replaced similar motorcycles in Japan and Taiwan Province, China.

Second, the creation story of Geely Automobile (1994-1998)
　　Break through many difficulties one by one

　　In fact, Li Shufu’s keen sense of smell and paranoid personality are closely related to his ability to resolutely choose the automobile industry when the motorcycle business is booming, and even willing to go bankrupt for it. In his view, the price of automobile products at that time was too high, and there were great opportunities. The only problem was how to get the government’s support. He firmly believed that the policy would be liberalized one day, and before that, he could just make good use of his time to study automobile technology and build a car base.

　　Although Li Shufu made up his mind, it can be said that the background at that time was not conducive to private enterprises to build cars. Not only was there no one, no money and no technology, but the government also opposed to building cars. Therefore, his idea of building cars was unanimously opposed by his family and the motorcycle board. No one wanted to play with Li Shufu, and no one believed that he would succeed in building cars, arguing and arguing, and he was helpless. He finally decided to invest the most.

　　At that time, Li Shufu only had about 100 million yuan in his pocket, although he claimed that it was 500 million yuan. You know, when Santana was put into production that year, the state invested more than 100 million yuan for it. According to the national industrial policy, in 1994, the entry threshold for local governments to enter the automobile industry was 1.5 billion yuan, and the premise was approved by the government. As a private enterprise, Geely Group could not get the support of the government at all, because the state was particularly strict in automobile management at that time. People are not allowed to build cars, which is the patent of state-owned enterprises. Apart from military enterprises, there will only be "three big and three small" car production layouts, namely, three car production bases (three big) of FAW, SAIC and three car production points (three small) of Beijing, Tianjin and Guangzhou.

　　Secondly, building a car requires technical talents. At that time, Li Shufu looked through the employee files of all motorcycle companies and found only three who had relevant experience in the automobile industry, and all of them were originally modified cars. Based on this experience, they began to explore cars. Li Shufu bought many cars all over the world, including Mercedes-Benz, BMW and Toyota, and devoted himself to studying a large number of real cars.

　　Li Shufu likes Mercedes-Benz best and wants to make "China’s Mercedes-Benz". In 1994, Li Shufu dismantled the first Mercedes-Benz and later went to FAW to buy the chassis, engine and gearbox of Hongqi for research. After studying hard, Li Shufu basically mastered the structure of the car. Li Shufu came to an amazing conclusion that the car is: one engine+four wheels+two sofas.

　　Because the key dimensions of Mercedes-Benz and Hongqi are very similar, there is not much problem in the cooperation of the whole vehicle. After a long time of tossing in the factory, Li Shufu designed the first Geely brand Mercedes-Benz car with the characteristics of Mercedes-Benz Hongqi sedan: the appearance is similar to that of Mercedes-Benz E200, the chassis is similar to that of Hongqi, and the engine is Hongqi. In this way, Li Shufu grafted more than 1 million Mercedes-Benz and the red flag car worth 360 thousand he gave to his subordinate Gu Weiming, and became Geely’s first car-Geely No.1.

　　In this way, a car was built and turned around in Linhai City, Taizhou, causing a great sensation. People don’t know what this guy like Mercedes-Benz is. Li Shufu also advertised in Taizhou Daily, and even someone came to make an inquiry and asked how much it would cost. However, the quality of the car made in this way is definitely not guaranteed, and soon the car will be all faulty.

　　Li Shufu wanted to build a luxury car very much, but because of the technical difficulty, it was impossible to build a luxury car directly. Later, Li Shufu completely gave up the original "Mercedes-Benz+Red Flag" route and changed to a small car route, shouting the slogan of "Building a car that ordinary people can afford". At that time, cars were relatively expensive. The cheapest Xiali and Alto cost more than 100,000 yuan, Santana cost 178,000 yuan, and there were almost no cars below 70,000 yuan. This was a vacancy. This vacancy is exactly what Shanghai Volkswagen, FAW-Volkswagen, Second Automobile and other big names disdain to do. Li Shufu is determined to show his talents in this market.

　　Later, Li Shufu began to study more economical cars, including An Chi (now a small car produced by Jianghuai Automobile) and Zhonghua Bullet (produced in 1994-1998). The research on these two cars was mainly used to sort out the spare parts list and learn the chassis system. In fact, Xiali was the most studied. At that time, Xiali just launched a new model. Li Shufu bought several prototype cars, dismembered Xiali, and began to study and understand Xiali’s parts supporting system, whose engine is it, where did you buy the gearbox, where did you get the instrument, and what happened to the chassis, one by one.

　　After studying the technology, we still have to consider the production line, because building a car is not supported by the government. In 1996, Li Shufu applied for land in Linhai City, saying that he wanted to build a motorcycle. At that time, the scale of motorcycles built by Li Shufu’s family was already hundreds of thousands a year, and expanding the scale was an acceptable reason for everyone. But after all, it is too big. During the planning review, someone really questioned Li Shufu, "Why is the factory so big?" Li Shufu waved his hand and replied, "What we want to build is the most luxurious motorcycle in the world." In this way, the Linhai Municipal Government finally approved 800 mu of marshland in the East Development Zone of Linhai City, and one mu of marshland in 500 yuan. In this marshland, except for the development zone, there are two buildings there, with no electricity, no water, no communication, no restaurants, no shops and nothing.

　　There is a base there, and Li Shufu here has to try to get a license to produce cars. Only when he is approved can he start production. If there is no production right, the factory will be built and the government will confiscate it, and the investment will be wasted. One day in 1997, Li Shufu learned that the director of Deyang prison in Sichuan was also the director of Deyang prison automobile factory. At that time, the factory had stopped production, but it still kept the automobile production catalogue and could only produce light buses and hatchbacks with the prefix "6". According to the catalogue announcement, the prefix "6" is a passenger car and the prefix "7" is a car. Therefore, Li Shufu found this factory, invested 24 million yuan, accounting for 70% of the shares, and established a joint venture with Deyang Prison to establish "Sichuan Geely Boeing Automobile Co., Ltd.", which was later renamed Geely Automobile Manufacturing Co., Ltd. The factory here is located in a prison. It is inconvenient to get in and out, the organization is bloated, everything is asked for instructions, and the efficiency is too low. Li Shufu wants to buy all this factory and move to Zhejiang, but the warden in Deyang doesn’t agree. After the death of the warden, Li Shufu got the remaining 30% shares at a reasonable price. In this way, in March 1997, Geely Holding Group began to build an automobile factory in Linhai, and completed the first phase in 1997.

　　Seeing this, some people may wonder, Li Shufu had only 100 million yuan in his pocket at that time, and he had to build a factory and buy equipment. How did he solve the financial problem? This is Li Shufu’s outstanding point, and it is also a famous "boss project" in Geely’s history. What is "boss project"? Li Shufu explained it this way: Ask the fund holders to join Geely, and set up a subsidiary or branch factory in partnership with Geely, so that the rich can become "bosses", and invite those who lack funds but are talented to join Geely, become managers of Geely, and become "bosses" by their own talents.

　　To put it bluntly, Li Shufu divided the automobile factory into several branches. You made the frame and he made the body. These were all done by the contractor himself, and even the assembly workshop was contracted out. This is actually the current joint-stock system. Li Shufu is the earliest practitioner and beneficiary of the China joint-stock system. Some people may say that it is so "unreliable" for private enterprises to build cars, why would anyone invest? In fact, Li Shufu has earned a lot of money for those bosses in refrigerators, building materials and motorcycles, so when he is ready to build cars, many bosses are still willing to trust his eyes.

　　With money and technology, the next biggest problem is the procurement of parts. These parts are not so easy to buy, and many enterprises are controlled by the state. Li Shufu went to Shanghai Volkswagen’s Huizhong Parts Automobile Company and found the chief engineer. He told people that he wanted to produce cars and was going to buy some parts from them. The engineer asked how much money he was going to invest, and Li Shufu said that he would invest 500 million yuan. After listening to this, the engineer felt that Li Shufu was simply whimsical, and 500 million yuan could not even reach the edge of the car. Those joint ventures always invested tens of billions, and 500 million yuan was almost the same as building a car toy. So after hearing this, the engineer left without saying hello. Li Shufu thought he had something to do temporarily and waited for more than an hour before someone came to tell Li Shufu that he was not coming. As a result, I didn’t buy the parts and had to come back. There is no way, Li Shufu went to all parts of the country to find parts suppliers. These suppliers were surprised to hear that Geely was going to build cars. Can private enterprises still build cars? Nobody believes it at all. Some sell their products out of sympathy, some simply refuse, and some fish in troubled waters to sell defective products, and the price is more expensive than others. In this way, after painstaking efforts, I finally purchased all the parts.

Third, the first production car was born/started a price war (1998-1999)
　　Pull the "high price" of cars off the altar　

　　After 3-4 years of preparation, finally the first truly mass-produced Geely automobile was born, which is Geely pride. At 8: 00 am on August 8th, 1998, in Zhejiang Linhai Geely Haoqing Automobile Industrial Park, Geely’s first hatchback went off the assembly line. The front face of this car was somewhat like a Mercedes-Benz, and the model imitated Xiali’s body and chassis. The engine was Toyota 8A engine configured by Tianjin Toyota Engine Company for Xiali, and the gearbox was produced by Fiat.

　　In the process of preparing for the off-line ceremony, in fact, Li Shufu also encountered a huge problem, that is, he sent more than 700 invitations, and no official or celebrity was willing to join him. The reason was that the national automobile industry policy prevented private enterprises from making cars, which probably involved breaking the law, and no one dared to support him. In desperation, Li Shufu sent an invitation to Ye Rongbao, then vice governor of Zhejiang Province, because the vice governor had always wanted to set up a vehicle factory in Zhejiang, and with this.

　　At the end of 1998, Haoqing produced more than 100 vehicles. Geely invited some dealers. These people saw Haoqing and shook their heads. The quality was really not good. The experiment of getting wet in the rain failed, and the brake system and light group all leaked. After a while, the water inside was full. When running on the road, the dust outside is choking when it enters the carriage through the door. There is still a lot of putty on the door, and the thickness is different. Li Shufu felt that the quality was too poor and the market would not accept it. In a rage, Li Shufu destroyed the cars with a road press and lost millions.

　　Li Shufu also dismissed a group of old workers with poor craftsmanship and found a group of workers with higher quality again, and the quality control was stricter. In November, 1999, a batch of pride was rebuilt, put on the market and sold nearly 2000 vehicles. It is worth mentioning that although the new car was built, it was difficult to find a dealer because of quality problems, so Li Shufu had no choice but to use the original motorcycle sales system to sell it.

　　At the beginning of Li Shufu’s car building, his slogan was "Make the cheapest car in China", which was vividly reflected in his lofty sentiments. When he was born, his lofty sentiments made the price of cars fall from the altar to reality. At that time, most of his lofty sentiments were imitations of Xiali, so the impact on Xiali was particularly strong, and Xiali was forced to cut prices in order to meet the challenge. However, every time Xiali lowered the price, Geely would cut the price accordingly. In the end, Xiali set the price at 31,800 yuan, but Li Shufu did not show weakness, and randomly reduced the price of lofty sentiments to 29,900 yuan. When this price came out, the industry was full of abuse against Li Shufu, but it won applause from consumers. Li Shufu also admitted that he only earned a few hundred dollars when he sold a lofty sentiment.

　　Although the products are available, the quality is really not flattering. Many people have made fun of Geely, and a dialect jingle is often popular on the streets of Linhai, which roughly means: "Geely cars should be pushed uphill and umbrellas should be used when it rains". It is precisely because of this that improving the quality of products has become a top priority. Geely Automobile not only poached more than 100 technicians from Tianjin FAW, but also recruited more college students. At first, it cooperated with universities such as Hangzhou to give scholarships to students. It spent more than 10 million yuan back and forth and hired more than 60 college graduates, but most of these college students were unwilling to start at the grassroots level, and only one person stayed soon.

　　There is no way, Li Shufu can only do his own food and clothing, and he wants to run his own university. In 1998, he founded a private university-Zhejiang College of Economic Management. In November 1999, geely university’s agreement was formally signed, and the address was in Machikou Town, Changping District, Beijing.

　　During the ten years from 1998 to 2007, Li Shufu built a set of the largest and perfect private education system for Geely Group: Geely has eight colleges and universities, covering all levels from secondary schools, junior colleges and undergraduate courses to master’s and doctoral degrees, with more than 3,500 faculty members and more than 57,000 students. Therefore, Li Shufu also has a title that makes him very proud-vice president of China Private Education Association.

　　In 1999, a personnel change provided Li Shufu with an opportunity to leave Taizhou and enter Ningbo. At that time, there happened to be a Japanese-funded enterprise in Beilun, Ningbo. Li Shufu bought 300 acres of vacant land from the Japanese and established the Ningbo production base of Geely Group. Here, the second Geely model-the United States and Japan came out. In fact, due to the price war, Geely’s pride only allowed Geely to squeeze into the automobile market, and the United States and Japan were the models that really made Geely profitable.

Fourth, the first stage of rapid development of Geely Automobile (2000-2005)
　　Obtain the "birth permit"/launch the "old three samples" of Geely Automobile.

　　In 2000, Li Shufu felt that it was time for the world to know the brand of Geely. On January 6th, 2000, Li Shufu began his first large-scale media show. On that day, 1,300 people from all over the country rushed to Guangzhou to attend the national distributor conference and new motorcycle and automobile product exhibition organized by Geely. After this event, many people remembered Geely.

　　In order to promote Geely brand to the world, Li Shufu can be said to make speeches everywhere, but at first Li Shufu will be ridiculed wherever he goes. Once, on a local TV program about the automobile industry, many big names in the automobile industry were invited to join in. These bosses with deep pockets talked about their abundant funds, technology and brand, while Li Shufu, a rustic "countryman", said, "Building a car, I think. The car critic immediately inserted a sentence: "This is how Geely’s car was made." The audience burst into laughter. Despite good or bad reputation, through these methods, Li Shufu really let the world know the brand.

　　2001 was a year of fame and fortune for Geely. First of all, Li Shufu was rated as the most persistent figure by China Entrepreneur magazine, and the reason for his election was-no matter how the outside world commented, no matter what setbacks he suffered, he stubbornly made his dream of building a car. The title of "car madman" came from this. In addition, Geely’s sales situation began to open this year, achieving breakeven.

　　Most notably, on November 9, 2001, on the eve of China’s accession to the WTO, the State Economic and Trade Commission issued the sixth batch of products of China automobile manufacturers, and Geely JL6360 was on the list. The announcement of the State Economic and Trade Commission made it clear that Geely is a designated national automobile production base, and Geely finally got a "formal account" from a "black child". A veteran figure of Geely recalled that Li Shufu and many employees and executives had a night of partying and drinking a lot of wine on the night when Geely cars boarded the "Car Catalogue". On December 26, 2001, the State Economic and Trade Commission issued the Announcement of the seventh batch of vehicle manufacturers and products, and the light buses HQ6360, MR6370 and sedan MR7130 produced by Geely Group were also among them, realizing the leap from producing hatchback light buses to sedan cars.

　　With the support of national policies, the development of Geely automobile is like a duck to water. In July 2002, Li Shufu and others made a medium-and long-term plan for Geely and put forward three projects, namely, the Horse Project, the Cheetah Project and the Lion Project. This plan is ambitious. The Horse Project is to produce and sell 300,000 cars by 2005, including 100,000 cars in Ningbo, 50,000 cars in Linhai, 100,000 cars in Luqiao and 50,000 cars in Shanghai. The sales revenue is 18 billion yuan and the profit is 1 billion yuan. Cheetah Project is to realize the production and sales of 1 million vehicles in 2010, including 500,000 vehicles in Zhejiang Province, with a sales income of 40 billion yuan and a profit of 2.5 billion yuan. The Lion Project is to realize the production and sales of 2 million vehicles in 2015, including 1.5 million vehicles in China, with a sales income of 80 billion yuan and a profit of 4 billion yuan, and strive to make Geely’s market share in China exceed 10%. Although the project was not strictly implemented because of the transformation of the group, the promulgation of this plan made people see the ambition of Geely Automobile.

　　After the product was launched, I successfully saw Geely Youliu, which can be regarded as a sedan of the United States and Japan. The appearance of this model broke the embarrassment of Geely’s usual "imitation" and the design of the whole vehicle was remarkable. The overall modeling of the sedan breaks the single situation that Geely only has a hatchback. Subsequently, the "China’s first run" Geely Beauty Leopard, which shocked both at home and abroad, was born. This model was operated by an Italian design company, and the whole model was very dynamic.

　　In terms of price, Geely Beauty Leopard was also a surprise. At that time, the price of 12.99-148,800 yuan also subverted the traditional concept of "sports car" with a price of millions, but in terms of power, Geely Beauty Leopard was still a little far from the real sports car. At that time, it was equipped with 1.3L and 1.5L inline four-cylinder engines, with maximum power of 86 HP and 94 HP, and maximum torque of 110 Nm and 128 Nm respectively. They are all matched with 5-speed manual gearboxes, and the officially announced acceleration scores of 0-100km/h are 12.8 seconds and 12 seconds respectively.

　　During the period of 2001-2005, Geely Automobile gradually moved towards its own plan through Geely’s pride, the United States, Japan and Uniou. In terms of base construction, there were two major bases, namely, Linhai and Ningbo factories at that time, and Taizhou Luqiao Factory officially started construction in August 2002, with an investment of 4.91 billion yuan, which was basically completed on November 28, 2004.

　　The most noteworthy thing is the factory in Shanghai. In fact, while Li Shufu was building a car, his younger brother Li Shutong was also building a car in Shanghai. At that time, Huapu Jester was produced. Because Jester was not listed in the Announcement of Vehicle Manufacturing Enterprises and Products, Huapu Jester was later merged into Geely and renamed Shanghai Huapu. Its base was located in Fengjing Industrial Park, Jinshan District, Shanghai. It was founded in 2000, and the first phase of the factory covered an area of 420,000 square meters. It was completed and put into operation in 2002.

　　In 2003, Toyota, known as "the first case of automobile intellectual property rights in China", filed a complaint against Geely for trademark infringement and unfair competition in advertising language, and it was officially pronounced that Geely won. The cause of the case is that Toyota believes that Geely’s American-Japanese car logo resembles its "small earth" shape and infringes Toyota’s trademark right; At the same time, it also thinks that Geely’s propaganda language of "Toyota power, price tempted" is unfair competition, so it claims 14 million yuan from Geely Automobile.

　　Li Shufu explained that the Geely-US-Japan trademark graphic is a combination of the Chinese pinyin M and R of the word "US-Japan", which has nothing to do with the Toyota trademark. As for "Toyota Power, the price is tempted", Li Shufu thinks that their engine is indeed Toyota’s 8A series. At that time, when they bought the 8A engine produced by Tianjin Toyota, Toyota did not object. However, after Geely improved the engine, Toyota felt that it was not "Toyota Power" and using "Toyota Power" would mislead consumers, but the final penalty result was that Toyota lost the case.

　　In 2005, it can be said that it was the first harvest year for Geely Automobile. Although the final sales volume was nearly 150,000 units, which was far from the original 300,000 units, its 36% year-on-year growth had to make people applaud him. In this year, Geely Automobile was ranked among the top ten national automobile sales for the first time, ranking eighth. At the same time, Geely Automobile shares were officially sold in Hong Kong this year.

　　In addition, in 2005, another model of Geely Automobile, Geely Free Ship sedan, was officially launched. This model is a small car with independent intellectual property rights jointly developed by Geely Group and Daewoo Co., Ltd. of Korea and many other world companies. Compared with the previous models, the biggest impression of this car is that it is refreshing and thoroughly remoulded.

　　In addition to the upgrade in appearance and interior, the Free Ship is powered by engines with displacement of 1.3L, 1.5L and 1.6L. The 1.5L and 1.6L engines are two new models independently developed. Freedom Ship can match three transmissions: two 5-speed manual transmissions and one automatic transmission independently developed by Geely. At that time, it was the only automatic transmission for vehicles with independent property rights in China.

V. The second rapid development stage of Geely Automobile (2006-present)
　　Strategic transformation/upgrading of technology and quality across the board

　　Since the launch of Freedom Ship in 2005, Geely Automobile accelerated the launch of new cars in 2006. This year, Geely King Kong and Vision were released one after another. The release of these two models marked a new step for Geely Automobile, which not only greatly improved the product texture, but also the 1.8L CVVT engine carried on Vision Model had absolute independent intellectual property rights, which also represented the highest level of CVVT engine of autonomous automobile at that time.

　　In addition to the release of new products, Geely Automobile also entered the British Manganese Copper Holdings this year, holding 19.97% of its shares. After the cooperation between the two parties, a joint venture factory was established in China to mainly produce TX4 taxis produced by British Manganese Copper Holdings. This model was subsequently applied to the taxi market in Beijing, Hangzhou and other cities in China, which was full of British flavor.

　　In 2007, a 58-episode TV series "drive of life" based on the automobile development of Geely Group was broadcast in CCTV 8. After the TV series was broadcast, it aroused strong repercussions. It is reported that the TV series was to celebrate the 10th anniversary of Hong Kong’s return to China and the 40th anniversary of the founding of tvbi (TVB). TVB cooperated with CCTV for the first time, telling the grievances of a family, four families and the second generation. Through the development of national automobile industry, China automobile industry finally came together and stood in the world.

　　In 2007-2008, a global financial crisis swept the world, and many auto companies were hit, so they chose "Cat Winter". However, Geely Automobile did the opposite and began to expand aggressively, because the cost of talent introduction and equipment procurement was much lower than that during the non-financial crisis.

　　In 2007, Geely jointly issued the Ningbo Declaration with 80 dealers in Ningbo, and made the decision of strategic transformation. Geely began to develop in an all-round way from simple cost leadership to advanced technology, reliable quality and satisfactory service. In order to realize the transformation, Li Shufu eliminated all the original "old three" production lines-lofty sentiments, the United States, Japan and Uniou, so Li Shufu also paid a price of 800 million yuan. At the same time, the production lines of "new three kinds"-Vision, King Kong and Freedom Ship have been built.

　　Geely began its strategic transformation in May 2007 and made a strategic layout for 2015. The specific plan is to produce and sell 300,000 vehicles in 2008, 500,000 vehicles in 2009, 1 million vehicles in 2012 and 2 million vehicles in 2015. At the same time, with the continuous growth of production capacity, Geely also began to implement a multi-brand strategy, while Geely and Huapu gradually withdrew from Geely’s brand line, and Huapu was replaced by the "Shanghai Yinglun" brand. In addition, in 2009, the Emgrand brand launched by Geely can be said to make people look at Geely with new eyes.

　　In the financial crisis, in addition to rising to mid-to high-end products, Geely also acquired the Australian automatic transmission company DSI for A $47.4 million in March 2009, which gave Geely a greater say in the competitiveness of core components. Not only that, Li Shufu also introduced technology from abroad and invested hundreds of millions of yuan to establish an automobile research institute, so that Geely can launch 4-5 brand-new models every year.

　　In 2010, another M&A case that shocked the world, Geely’s acquisition of Volvo, shocked the world and staged a shocking move of "rural youth marrying European princesses". In fact, the whole process is not so easy, and it has gone through a long process of "disliking, being interested, giving priority and finally being tempted". Geely is well prepared. In fact, an article can be published on this part of the acquisition of domestic products. However, due to space reasons, interested friends can click to view the continuous report of our news: Geely’s acquisition of Volvo.

　　In fact, for Geely’s acquisition of Volvo, besides the success of the acquisition, Li Shufu’s post-acquisition management is also gratifying. Li Shufu has always adhered to the principle of "Geely is Geely and Volvo is Volvo", and does not impose China’s management method on Volvo, and really cares for Volvo like a goddess. Let Geely and Volvo complement each other, not only in culture, but also in technology sales and other aspects.

　　By the end of 2010, Geely Group announced that it had basically completed the first stage of its strategic transformation since 2007. In these four years, Geely successfully built three brands, namely Global Hawk (launched in 2008), Emgrand (launched in 2009) and British (launched in 2010), and successively launched Panda, EC7, EC7-RV and other boutique models. In 2010,

　　In the past three years of development, Geely Automobile has continued to advance in the pace of winning steadily, and has achieved fruitful results in terms of product quantity, quality, dealer network construction, overall sales volume and technology. At present, there are as many as 17 models sold by Geely Automobile. In terms of quality, Global Hawk Panda became the first A00-class car with five-star C-NCAP certification in 2009. In a few years, many Geely models received five-star evaluation, and the most exaggerated thing is that the Geely Global Hawk GX7 also won the C-NCAP super five-star evaluation with a good score of 50.3 in 2012.

　　In the construction of dealer network, there are now more than 900 dealers in Geely Automobile, which are divided into three brands with about 300 each. The next step will not be further expansion, but mainly to improve the operating ability and service level of existing dealers. With the help of so many dealers, the sales volume of Geely Automobile reached 483,000 units in 2012, and the target plan for 2013 is 560,000 units.

　　In addition, in the development of overseas markets, in 2012, for example, the performance of Geely Automobile was equally eye-catching, with exports exceeding 100,000 units for the first time, with a year-on-year increase of 164%. The four key markets of Russia, Ukraine, Iraq and Saudi Arabia performed steadily, and they entered Africa for the first time and set up factories in Egypt in the form of joint ventures. In addition, in terms of overseas market share of self-owned brand cars, Geely Automobile also increased from 10% in 2011 to about 19% in 2012.

　　In the next few years, the development of Geely Automobile will focus on steady and steady progress, improving product quality, brand image and dealer quality, and combing the marketing network. It is expected that new brands will be launched in the future, when Geely Automobile may enter a new round of product explosion.

Summary:

　　In fact, for the development of Geely Automobile, I want to describe it in four words, that is: it is really not easy. Starting from a "black household", I was ridiculed everywhere and persisted for so many years before I got the right to fair competition; After entering the automobile market, we can only rely on the price war to pull the automobile price down from the altar, so that we can have our own place; Then, from poor product quality, to strategic transformation, to the emergence of today’s high-quality huge cars, we are very happy to see that a private enterprise can make cars prosperous and have to be admired. (Photo/Text car home Zhang Wenjun)

　　[Information] On September 19th, the announced AT market price was 174.8-202.8 million yuan. this timeThere are three models of MG7 AT: comfort version, luxury version and ultra-luxury version. The prices are: 174,800 yuan for MG7 AT comfort version, 186,800 yuan for MG7 1.8T AT luxury version and 202,800 yuan for MG7 1.8TAT ultra-luxury version., and,,, form a market competition relationship. 1.8T all-aluminum racing-class engine, 10-mode intelligent automatic manual transmission, national IV emission standard and the innovative spirit that British cars have always emphasized are all revealed on MG7 AT.

● Ten-mode intelligent automatic manual transmission and all-aluminum racing engine are passionately matched.

　　Over the past year, MG7 has won many praises in the market for its quality, performance and taste by relying on manual transmission products, and the strong launch of automatic transmission not only means the new strength of this British high-performance car, but also means that the living space of MG MG market will be greatly expanded.

　　MG7 adopts a 1.8 turbocharged all-aluminum racing engine, with a maximum output of 118kW at 5500rpm and a maximum output of 215N·m in a wide range of 2100-4000 rpm. In terms of fuel consumption, it continues the consistent low fuel consumption of MG7, and the constant-speed fuel consumption of MG7 AT (theoretical fuel consumption) is 90km/h ≤7.5L/100km, which is very prominent among automatic transmission models of the same class.

　　High-performance engines naturally need to match high-performance gearboxes. For this reason, MG MG teamed up with Aisin, the world’s first transmission research and development company, to jointly develop the Tiptronic 10 intelligent automatic manual transmission carried by MG7 AT. What’s more worth mentioning is that in order to ensure the true colors of MG7 AT British high-performance car, MG cooperated with experts from China, Britain, Japan and Germany to match and adjust the powertrain and chassis of MG7 AT in all directions. It has sports mode, snow mode, economy mode, mild overheating protection mode, severe overheating protection mode, preheating mode, low slope mode, high slope mode, etc., and has obvious exquisite style of Japanese transmission. It is matched with the MG MG 1.8T powertrain, which gives consideration to comfort and economy on the basis of ensuring maneuverability.

　　Many modes ensure that drivers don’t have to think too much when driving. The gearbox will judge the driving condition of the car according to the feedback signal of the sensor. When the mode conditions are met, the gearbox will automatically switch to the corresponding mode to help drivers drive the car easily and effectively. In order to ensure the control pleasure that MG MG has always emphasized, a separate area for manual shift operation mode is set on the right side of the gearbox shift lever, so that drivers can intervene at any time and enter the manual shift mode to improve driving pleasure.

　　A good car also needs a good chassis. The chassis of MG7 AT is adjusted by a British company for different road conditions. MG7 AT adopts a compact front independent suspension and a MG Z-shaped longitudinal swing arm rear independent suspension.

● Appearance dynamic passion configuration humanized bonus points

　　On the basis of manual transmission, this model has been upgraded in humanized configuration and appearance. In addition to the change of gearbox, the appearance is more passionate and dynamic. MG7 AT retains beautiful lines, chrome-plated decorative strips are added to the periphery of the kidney-shaped mesh grille, and chrome-plated decorative strips are also added to the front and rear bumpers, which complement the original metal waistline and show more confidence.

　　On the other hand, the "humanized design" is further added, such as 6-disc CD, 7-inch LCD screen, independent control constant temperature air conditioner with dual temperature zones, electric folding exterior rearview mirror, intelligent folding key, sunshade mirror with lighting function and other configurations show humanistic care.

　　In terms of comfort configuration, MG7 has also continued its previous style, and applied advanced equipment such as 8-way memory seat, reversing image, ultrasonic anti-theft, left and right independent control automatic air conditioner, which was only available in top-mounted vehicles, to improve the comfort and convenience of the whole vehicle.

　　In terms of safety configuration, the MG7 automatic transmission follows the laser welding process of manual transmission, which ensures the rigidity of the whole vehicle. The body is made of a large number of high-strength steel, and various parts of the body are made of variable cross-section laser tailor-welded, which ensures the firmness and energy absorption of the body to the maximum extent. In addition to the high-tech configuration such as double safety,+,intelligent anti-glare interior rearview mirror, speed-sensing automatic door lock, etc., at the same time, MG7 AT and the body structure jointly developed and the special design method make it stronger and can absorb energy in multiple stages, which improves the passive safety effect. The front and rear four-wheel ventilated brake discs are equipped with electronic alarm devices to monitor the wear of brake pads. In addition, the five-fold anti-theft measures adopted by the vehicle completely ensure the safety of the whole vehicle from five aspects: engine, battery, intrusion prevention, tires and even fuel tank.

● MG7 Auto-gear MG stepped into a new harvest period.

　　The medium-sized car market has always been the main battlefield for major manufacturers to compete for. For a long time, the first echelon of this market has been firmly occupied by the seemingly moderate business and household models, such as,,, and so on. While many second echelons formed by individual models are not as impressive as those of the first echelon, their strong vehicle features also attract a large number of fans, the most representative of which are 6, Magotan and-winning. Although the previously launched MG7 MT is also full of sports flavor, it cannot compete with the first three models because it only has a manual version and does not constitute a complete car system. Now that MG7 AT is about to be launched, the reloaded MG7, as a new force of sports medium-sized cars, challenges the so-called "top three sports".

　　The listing of MG7 AT marks that MG MG has entered a new harvest season. As far as MG MG Company is concerned, it has been a whole year since the first product MG7 MT of MG MG MG went on the market. During this year, MG MG allowed consumers to know MG MG, a pure British brand, to have MG MG MG’s passionate and excellent products, and to launch small personalized products to expand the consumer base. Make MG products cover the market from medium-sized cars to small cars.

　　From the MG7 manual transmission model to the introduction of the carefully crafted automatic transmission version, it seems that it is only a change in the gearbox, which in essence makes the MG7 product series more complete, and it is also the wing for MG7 to take off in the medium-sized car market in China. The appearance of MG7 AT is a new force to be reckoned with in the medium-sized car market, which is known as the "wind vane of the automobile market".

　

　　Huawei managing director, end point BG chairperson, intelligent car solutions BU chairperson Yu Chengdong said, intelligent R7 will open on September 24th. Hongmeng Zhixing sales revealed that the new car has a total of 3 versions, the pre-sale price 268,000, the estimated low price is 249,800 yuan, booking users can enjoy 3,000 yuan cash discount (2000 yuan to 5000 yuan).

　　Zhijie R7 series comes standard with CDC continuous variable damping shock absorber + air suspension, using 800V high-voltage silicon carbide, optional lidar, HUAWEI ADS 3.0, 100kWh Ningde era battery, etc., with a maximum cruising range of 802km.

　

　

　

　

　　Zhijie R7 Pro is an optional zero-gravity seat and technology smart enjoyment package, including co-pilot zero-gravity seat, main driver shoulder pillow audio, main driver seat massage, rear seat ventilation/heating/massage, rear star touch black belt, cold and temperature dual-purpose refrigerator.

　　The new car is equipped with 12.3-inch pilot screen, thermal insulation/privacy glass, "Silk Cloud Sofa", large model Xiaoyi language assistant and HUAWEI MagLink, etc. The front trunk supports electric suction, and the trunk volume is 837L, which adopts three-zone layering.

　

　　The R7 Pro adopts the HUAWEI ADS basic version of smart driving (without lidar), the maximum power of the motor is 215kW, matching 82kWh ternary lithium battery, and the cruising range is 667km; the R7 Max upgrades the HUAWEI ADS 3.0 high-end smart driving (with lidar), providing 82kWh or 100kWh ternary lithium battery, and the maximum cruising range is 802km. The R7 Ultra upgrades the dual-motor four-wheel drive on the basis of the Max version, with a standard 100kWh battery, and the comprehensive power is increased to 365kW.

1905 movie network news Tsui Hark’s latest masterpiece is now in hot release, and the most "cool" blockbuster has swept the country, with a lot of word-of-mouth! The film has full praise on various online platforms, and has the best reputation for the same type of Chinese blockbuster. The movie story and special effects are perfectly combined, presenting the ultimate 3D visual effects and unique Oriental imagination. Tsui Hark’s ten-year peak work surprises the audience, and the audience praises it: "Tsui Hark is already a leader in the industrialization of domestic films." The "Five Wonders" in the movie shocked the audience, and the last 15 minutes of the "Angry King War" made the audience call "cool" and "exciting". In addition, the stars in the film also brought full highlights and offered exciting topics. In the film, Ma Sichun’s "Water Moon Makeup" is even more popular. Talking about the continuation of the series, director Tsui Hark revealed that there are three essential elements in the Di Renjie series of films, and also revealed that the audience will know more about the story behind Di Renjie in the future, and there may be emotional lines. During the hot release of the film, the audience can buy tickets at any time to experience the most shocking movie viewing experience of this summer! The Chinese blockbuster is worthy of heaven, and the summer is bursting with righteousness! It is worth mentioning that there are three Easter eggs at the end of the film, which the audience must not miss.

　

"Di Renjie’s Four Heavenly Kings" has a meteoric reputation! The audience praised "one ride to the dust, immersive"

The movie "The Four Heavenly Kings of Di Renjie" is being screened all over the country, offering the audience the most "cool" and shocking movie viewing experience! The movie’s reputation is flying, the ultimate oriental imagination, and the superb 3D visual effects surprise the audience, and the audience is full of praise: "Xu Laoge’s movies are only what you can’t imagine, and there is nothing he can’t do. It can be said that Xu Hark is already a leader in the creativity of the industrialization of domestic films." "Xu Hark’s imagination is perfectly integrated with the technology of the film industry, which is really great. The 3D screen perfectly presents the moves and weapons of martial arts, as if you are on the scene, and you can’t help but dodge it several times." This time, Di Renjie encountered a shocking crisis and was caught in a four-way struggle for the first time. The whimsical ideas in the story also convinced the audience. The audience commented: "The crisis is layered in layers, the mystery is wrapped in mystery, and the relationship between the characters is intricate but not complicated." "The orderly progression of the plot and the crime-solving link of stripping silk and draining cocoons are absolutely wonderful." It is worth reminding that there are three Easter eggs hidden in the subtitles at the end of the film, and the amount does not increase the price. The Easter eggs also reveal the hidden plot, so don’t miss it!

Before the film’s release, the world premiere was held in Suzhou, and "Di Renjie World" broke the dimensional wall and made a shocking presentation, which has never been seen before. The starring actors even appeared all over the country with the film, chatting and interacting closely with fans, full of highlights, bringing the hottest topic of this summer to the audience. Zhao Youting turned into a stable, accurate and ruthless "knife-replenishing madman", frequently complaining to his friends, and showed off "Di-style wit". Feng Shaofeng played Yuchi Zhenjin straightforward and fierce, but it was revealed at the press conference that he was told by the director that "Yuchi Zhenjin is a virgin" during the filming of the second film. The "natural and cute" Sha Tuozhong in the film is very popular with the audience, and Lin Gengxin’s generous humorous personality also sucks fans. There are frequent golden sentences in the exchange, and he responds to the generous joke of being peeked at by Shuiyue in the film. As an actor, there is no shame ". Ruan Jingtian reversed the aloof image in the film and confessed to fans that he" likes you very much ". In the film, Ma Sichun’s forehead is dyed with silver and his eyebrows are inlaid with silver nails, which makes fans shout" so handsome ";" Shuiyue makeup "has attracted imitation from netizens on Weibo and other platforms, and the makeup has a trend of sweeping the Internet; and in the communication with fans around the world, Ma Sichun personally created" Shuiyue makeup "for the audience on the spot. During the roadshow, Zhou Dongyu appeared in surprise, praising his friend Ma Sichun’s "zero true color" performance.

　

Tsui Hark’s ten-year peak work is shocked, and it is revealed that Di Renjie may have a relationship in the future

The movie "Di Renjie" series started eight years ago. From "Tongtian Empire" to "China’s First Detective", "Shendu Dragon King" to "Youth Tang Dynasty", the mysterious and treacherous world created by the Di Renjie series has fascinated fans. Today, Xu Hark returns with his latest masterpiece "The Four Heavenly Kings of Di Renjie". The film visual effects, stories and actions have been upgraded, surpassing the previous work, and it has been praised as the three best movies in the series, and even the best movie of Xu Hark in ten years, bringing full surprises to the audience!

Talking about the continuation of the "Di Renjie" series, director Tsui Hark shared the creative concept, saying that after Di Renjie became a series, there must be three elements that must be continued: The first is "refreshing and shocking strange case", from the corpse burning case, to the Dragon King case of the Divine Capital, to the soul-shifting case of the Heavenly King this time, it is better to be. The second is to show the audience a special design visually or in the plot, "For example, how should the villain design? Give them motivation, and some curious background. For example, in the second part, the villain wants to play tricks in the tea, and this time the Demon Sealing Race uses Wu Zetian’s fear of Di Renjie to commit crimes." The third is to let the audience know more about the story behind Di Renjie. "Each film will reveal some psychological states related to Di Renjie. For example," Dragon King of Shendu "introduces how he met his team and how he became a brother of life and death. This one is the dilemma he encountered after entering the career." Speaking about this, director Tsui Hark also revealed some prospects for Di Renjie’s future development: "In the future, we will also consider slowly putting in his emotional line. And these backgrounds affect the plot and case."

　　BEIJING, July 5 (Xinhua) Last night, the reality show "China Star Power" of Shandong Satellite TV officially met with the audience. In the premiere program, three star tutors, Wang Jie, Wei Wei and Yang Yuying, cooperated with each other tactfully, and their comments had their own characteristics. In particular, Yang Yuying’s gentle style was unique among many poisonous comments on entertainment, and the music and dance talents fully displayed by star trainees such as Hu Yanglin and Zhu Zhiwen, as well as trainees from all walks of life at home and abroad, were really eye-catching and amazing: the era of making stars was crazy.

　　The star tutor quips that the three collided with each other and sparks flew.

　　Wang Jie, Wei Wei and Yang Yuying are all superstars who have influenced generations. They not only won the love of many audiences as singers, but also left many popular songs. The three divas, who are both singers, cooperated quite tacitly in the first program. Wang Jie’s rational judgment and the relatively emotional comments of two female tutors, Wei Wei and Yang Yuying, brought out the best in each other. However, sometimes, due to different opinions or for competing for excellent trainees, it is inevitable that there will be a dispute between words and tongues, and many sparks will collide.

　　Wang Jie, because of her frank personality, always fires at the trainees first, and then leaves the final decision to Wei Wei and Yang Yuying. At this time, the two female tutors will play the role of firefighters to put out the fire first and then clean up the mess. For example, the adapted song "Princess" brought by Yuan Jie and Chu Xiaobo, because of its novel style and unique singing method, Wang Jie first affirmed it, but then mercilessly pointed out that the pronunciation part had the obvious feeling of "pretending to be a foreign accent", and said that it was his most annoying way to deal with the sound. Yang Yuying, who was on the side, couldn’t help crying out for the contestants. She changed her gentle style and quickly argued: "This kind of singing belongs to the standard Beijing dialect, so how can we learn from foreigners?". Wei Wei, who once maintained a neutral attitude, suddenly interjected, "Jiege wants them to change into Jiege’s accent". When Yang Yuying saw someone to have them, he continued to fight back, "Jiege, you can’t mislead others like this". Without showing weakness, Wang Jie said "I have no characteristics" in a foreign accent, and Yang Yuying was so angry that he couldn’t answer the words.

　　Hu Yanglin came to Wang Jie sick and didn’t know the "big coat brother"

　　In the first program of China Star Power, the audience saw some familiar faces, including the singer Hu Yanglin, who was famous for a song "Poisonous Perfume", and Zhu Zhiwen, who was famous for his unique coat style. Although before the broadcast of the program, many questions were raised about the purpose of the two participants: "Is it unfair for such competitors who are not in a heavyweight to be on the same stage?" But the two have won the respect of star tutors and audiences with their sincerity and sincerity.

　　Hu Yanglin, who was bent on abandoning the symbol "Poisonous Perfume", chose an original song "Our Story" instead of singing a well-known famous song. Although it was a bit risky, it was affirmed by Wang Jie. Wei Wei and Yang Yuying heard that Hu Yanglin had just finished the operation and came to participate in the program. They did not agree with her disregard for her health, but Hu Yanglin sincerely explained that "I hope there is one more possibility in life, and I especially want to win this opportunity". Wei Wei and Yang Yuying were very moved after hearing this, and said that they have always liked her very much, hoping to recover well and see a better future.

　　On the dark stage, the lights suddenly lit up, so Zhu Zhiwen, the "big coat brother", appeared in everyone’s line of sight. The three tutors were really dazed, especially Wang Jie didn’t expect this to be the famous "big coat brother". Yang Yuying repeatedly questioned whether this was a guest invited by the program group. Wei Wei, who is also a fellow villager in Shandong, strongly supports it, saying that "it must be passed".

　　For Hu Yanglin’s return to the stage in this way, most of the audience expressed their support, and some netizens said that they would look forward to her next song "Perfume Lily". As for the appearance of Big Brother, although some viewers think that this is Shandong Satellite TV using Shandong native stars to make a show, they are more inclined to understand and support it. Although Populus euphratica and Da Yi Ge have different results, their devotion and love for singing is worthy of our respect and admiration.

　　Mentors and fans are talented, and alternative sissies make people "unbearable"

　　The first program of "China Star Power" under the banner of "Shaping Future Idol Stars" has all kinds of handsome guys and beautiful women, all of whom are talented and have great singing skills. Shortly after the opening, Chen Hong from Yibin, Sichuan, impressed the instructors with a song "Love the Dust". The voice was gentle and clean and had its own characteristics, so Wang Jie couldn’t help but grab the trainee. Wen Kui, who claimed to be a die-hard fan of Yang Yuying, brought an idol classic "I don’t want to talk about it", which, although adapted, was very popular with the tutor. In order not to offend the other two mentors, Wen Kui also sang two songs, "Annie" and "Asian Heroes", paying tribute to the three superstar idols when he was a child. Before stepping down, he also deliberately said that he brought his mobile phone to the stage and wanted to take a photo with his idol Yang Yuying, while Wang Jie and Wei Wei were full of jealousy and hurriedly shouted "Next, next …" Finally, the lucky fan trainee not only passed unanimously, but also took a photo with the three judges one by one, which really envied others!

　　Of course, there are absolutely no shortage of other wonderful players in the reality show column of "China Star Power". A trainee who claimed to be Echo was asked by Wang Jie if he had studied dance as soon as he came to power. Sure enough, Echo was a ballet dancer. Wei Wei praised Wang Jie for his good eye, and at the same time he was full of expectations for the trainee who stood straight and had a dance foundation. Who knows that a song "I can’t stand birds" instantly crushed the three views of three tutors, making everyone laugh and shout "I can’t stand birds". Echo’s humorous movements and tone will definitely make the audience think that this is "China Comedian Power".

Shayna gives birth to twins

1905 movie network news This morning, Xie Na successfully gave birth to twin daughters, and the stars sent their blessings one after another. Previously, a friend gave Xie Na’s daughter a gold lock, but Xie Na didn’t know who it was. On January 30, when she learned that it was a gift from Zhao Liying, she sent a message of thanks: "I received a gift from a mysterious person a month ago, a cute and heroic pure gold lock. There is no card, no name, and no address on the courier slip. I think maybe this friend just wanted to give her heart silently. These days, a mysterious person suddenly appeared and asked me why I haven’t received the carefully prepared gift. She is my second brother who is stupid to shoot. The second brother’s" Daughter Country "is about to be released. The second brother, whose acting skills have exploded, will play the king of the daughter country this time. Please support me a lot."

Xie Na thanked Zhao Liying for the golden lock

Today, Zhao Liying promoted her new movie on Weibo, but netizens teased her: "Your eldest brother gave birth to twins, did you give enough golden locks?" "Second brother, Sister Na gave birth to a baby, you are an uncle! When will you let Sister Na be an uncle?"

Users leave a message on Zhao Liying’s Weibo

Since Zhang Jie announced that Xie Na was pregnant, Xie Na’s friends have sent gifts.There are flowers from Happy Camp.

Flowers from Happy Camp

"Funny" Yang Di gave Xie Na the walnuts she brought from her hometown, humorous and practical.

Yang Di sends walnuts

The deer stool given by Xi Mengyao is very cute and beautiful.

Xi Mengyao sends a stool

The gift from "Eternal Muse" Liu Jialing looks tall.

Gift from Carina Lau

Lang Lang gave Xie Na a piano, and Xie Na also specially played a song "Doll and Bear Dancing" to thank Lang Lang.

Lang Lang sends a piano

Wu Xin sent the wall breaker, and the two also took a group photo, breaking the previous discord rumors.

Wu Xin sends wall breaker

Of course, there are also gifts and letters from Xie Na’s fan club, which read: "The relationship between idols and fans is basically like this, you bring happiness and courage, and we return company and trust. We may not be able to do much, and you may not be familiar with each of us, but every effort and heart we make is because of you."

Letter from fans

The younger brother Du Haitao sent the cake, but as a senior foodie, he ate all the cakes.

Du Haitao sends cakes

Chen He sent a cute package with the word Tianba written on the note.

The package sent by Chen He

Seeing so many celebrity friends giving gifts to Xie Na, it can be seen that she is very popular in the entertainment industry. Xie Na has always brought happiness to everyone with her humorous and funny hosting style. I hope she can always be happy when she is upgraded to a mother.

Chen He and his wife’s wedding photo

Screenshot of the whistleblower Weibo

　 　 1905 movie network news On January 21, netizens broke the news that Chen He and his wife Xu Jing had divorced, and an insider told reporters that Chen He had photographed his empathy with Zhang Zixuan last year, and was later known by Xu Jing, and soon agreed to divorce. It is reported that the two met in junior high school and developed a relationship, and then they officially married in 2013 after 13 years of long-distance love. The two often showed their love on Weibo, and were rated as "model couples" in the entertainment industry by netizens. Who knew that after only two years of marriage, it was revealed that the two had recently divorced, and the reason for the divorce was that the man had cheated. In the early morning of the 22nd, some netizens posted on Weibo saying, "Chen He divorced, @Chen He, tell me it’s fake." Unexpectedly, Chen He immediately liked and left marks under the Weibo, suspected that the divorce of the two was fake news. In fact, in the entertainment industry, many "wayward" couples start their divorces by canceling their attention to each other, but although Chen He and his wife Xu Jing have not interacted for many months, they have not canceled their attention to each other.

　 　 Then, in order to confirm the news, the reporter dialed Chen He’s agent immediately, but the other party did not answer the phone at first, and a few minutes later it was turned off. And Zhang Zixuan’s agent was surprised and said that he did not know the matter at all. Regarding the relationship between Chen He and Zhang Zixuan, he only said that the two had cooperated with "Medical Hall Smile Biography" and were ordinary friends.

It is rumored that Chen He is divorced and empathized with "The Year in a Hurry" Zhang Zixuan

　 　 Chen He met Xu Jing in junior high school. In January 2013, Chen He and his girlfriend Xu Jing got married after 13 years of dating and went to Malaysia for their honeymoon. Last year, Chen He and Xu Jing also made a high-profile appearance on the "Love in the Lost Road" husband and wife reality show. The two were so loving that they were called "a true model couple" by the circle.

　 　 On January 21, some netizens broke the news: "The day before yesterday, I heard a gossip at a dinner with my friends that Chen He and his wife were divorced, and the source of the news was a classmate from a certain civil affairs bureau in Fuzhou." (Chen He is from Changle, Fujian). The reporter dialed Chen He’s agent’s phone immediately, but did not answer the phone at first, and then turned off a few minutes later. Zhang Zixuan’s agent was surprised and said that he did not know about this at all. Regarding the relationship between Chen He and Zhang Zixuan, he said that the two were just ordinary friends because of their cooperation in "Medical Hall Smile Biography".

　 　 Mr. S, an insider, told reporters that Chen He and Xu Jing divorced because Chen He had an affair. The insider said that when Chen He filmed "The Year in a Hurry" in February last year, he knew Zhang Zixuan and secretly launched a fierce offensive against him. Soon after, he and Zhang Zixuan collaborated on "The Life of the Medical Hall". "As for when they were really together, I don’t know. The two of them are not the same agency. There should be a problem if they cooperate twice in a row in a short period of time," Mr. S said.

　Wife Xu Jing Weibo screenshot

Chen He and Zhang Zixuan’s new play will be broadcast, and this scandal has a lot of hype

　 　 Mr. S also revealed that after Chen He met Zhang Zixuan, he and his wife Xu Jing also showed various happiness in "Love on the Lost Road". However, recently, Chen He and Zhang Zixuan’s "Medical Museum Smile Biography" held a go LIVE conference in Anhui. As the lead actors, Chen He and Zhang Zixuan did not arrive at the scene. The reporter questioned whether this was a "foreplay hype" of a TV series. Mr. S laughed: "Chen He and the others did not go to the scene because they were afraid that his daughter-in-law would find someone to make trouble. In fact, Chen He kept this matter very tight, and many people did not know it. Now someone suddenly broke the news on Weibo, probably Xu Jing did it."

　 　 The reporter looked at Chen He and Xu Jing’s Weibo and found that Xu Jing’s most recent Weibo post on January 17, 2015, "Everyone needs some blank period in their life to think through some things," which is really interesting. It has been four months since the last Weibo post in September 2014, and the long blank period has attracted speculation. And Chen He’s last Weibo post mentioning his wife was also posted in July 2014.

　 　 In addition, in "The Year in a Hurry", Lin Jiamo, played by Zhang Zixuan, chased Su Kai, played by Chen He, bitterly, and in "The Story of Medical Hall Laughing", Zhang Zixuan staged a plot of "women chasing men" to Chen He, and Chen Anan, played by her, staged a variety of knockdown scenes to Zhu Yipin, played by Chen He.

　 　 Regarding the various rumors about Chen He, netizens said one after another, "No, no, Chen He makes us believe in love, and doesn’t let us be disappointed in love." Some netizens expressed absolute belief in Chen He and Zhang Zixuan, and some said, "Zhang Zixuan said in’Kangxi is Coming ‘that her boyfriend is a fitness coach and was proposed." Senior media person Xie Xiao also posted on Weibo, saying, "It’s completely nonsense. Yesterday afternoon, I was still discussing with Chen He himself about filming the husband and wife blockbuster."

　 　 Zhang Zixuan, the other woman in the incident, was also exposed to the news that she had married many years ago, but has now filed for divorce from her husband. Then some netizens began to look at Zhang Zixuan’s Weibo and found that earlier, some netizens had congratulated Zhang Zixuan and her husband on their four-year reunion. Then Zhang Zixuan also forwarded the Weibo, with the accompanying text: "Low-key~ Low-key". On January 21, a Weibo user named "Han Rice Bucket" broke the news: "CH (Chen He) divorce is not known to be true or false, ZZX (Zhang Zixuan) has filed for divorce with his husband. This is true.", but so far Zhang Zixuan has not responded to the news of divorce from her husband, only simply denying that he and Chen He have no relationship beyond friends. The other actor of the incident, Chen He, was praised on Weibo by a netizens, suspected of responding that he and his wife have not divorced.

　 　 It is reported that Chen He and Zhang Zixuan’s "Medical Museum Laughing Biography" recently held a go LIVE conference in Anhui, and then exposed the scandal of the two protagonists in the play. I don’t know if it is to hype the new play or "just happen" to meet together, but for these rumors, many netizens believe that the hype is relatively large.

BYD and BYD officially went public tonight, and launched four models and two models respectively, with the price ranges of 129.8-166,800 yuan and 169.8-186,800 yuan respectively. Qin PLUS EV is positioned as a pure electric compact car, and Song PLUS EV is positioned as a pure electric compact SUV. Both new cars are equipped with BYD’s latest Ferrous lithium phosphate blade battery.

Qin PLUSEV

Qin PLUS EV adopts a brand-new EV Dragon Face design language in appearance, so it looks quite a bit like a small Chinese EV. The rear of the car also adopts a coupe-style sliding back design, which adds a lot of sporty atmosphere to the whole car. The length, width and height of the car body are 4765mm×1837mm×1515mm respectively, and the wheelbase is 2715 mm.

The interior part adopts the same design as that listed before, but the original small-size suspended full LCD instrument has become an embedded design, which creates an excellent sense of technology and exquisiteness with the design of the upper embracing cockpit and the large-size suspended central control panel.

The new car will use a motor with a maximum power of 135kW, which is matched with BYD’s latest Ferrous lithium phosphate blade battery, and the NEDC cruising range can reach 600km.

Song PLUSEV

Like Qin PLUS EV, Song PLUS EV adopts a brand-new EV Dragon Face design language, but because Song PLUS EV is an SUV model, it is more borrowed from Tang EV in design language. However, the shape of the rear of the car basically follows the design of the already listed Song PLUS DM-i, and the penetrating taillights further stretch the visual width. The length, width and height of the car body are 4705mm×1890mm×1680mm respectively, and the wheelbase is 2765 mm.

As a whole, the interior is almost the same as that of the Song PLUS DM-i, and the combination of full LCD instrument and large-size central control panel still brings a strong sense of technology. The two-color color scheme and the very stretched design lines make the interior look rich in texture.

In terms of power, the new car provides two motors, with the maximum power of 120kW(163Ps) and 135kW(184Ps) and the maximum torque of 280N·m, which are matched with BYD’s latest Ferrous lithium phosphate blade battery, and will provide two NEDC cruising ranges of 405km and 505km depending on the matching power.

Summary:

It has been more than a year since BYD’s Ferrous lithium phosphate blade battery was first released in March 2020. In addition to its more prominent safety performance, its energy density has been further improved. The two new cars listed this time will naturally be equipped with this latest blade battery. I believe that with the latest design language of BYD, they will still be the leaders of their own brand pure electric vehicles in their respective levels in the future.

CCTV News:When many people hear about avocado, their first impression may be the expensive imported fruit. But now, this online celebrity "foreign fruit" has taken root, blossomed and borne fruit in Menglian County, Pu ‘er City, Yunnan Province, and the domestic avocado is gradually coming to the table of consumers.

Reporter Guo Linjie:I am now in the core avocado planting base in China — — Nanya Village, Menglian County, Pu ‘er City, Yunnan Province. At present, green fruits are covered with branches, and fruit farmers are busy picking and packing.

Zhaduo, a grower in Nanya Village, Menglian County, Yunnan Province:The output and price in 2022 are not bad.

It is understood that Menglian, Yunnan and Mexico, the capital of avocado in the world, are at the same golden latitude, which is warm and sunny all year round, while the different planting altitudes greatly lengthen the ripening period of fruits, so that avocado harvesting can start in late September and last until March of the following year. Compared with imported avocados, it takes more than one month to reach the China market by sea. With the advantage of producing area, Menglian avocados can be picked at the best maturity and taste fresher.

Reporter Guo Linjie:Avocados picked from trees are transported to the sorting center. The intelligent fruit sorter beside me can sort the fruits and clean, sterilize and keep them fresh. In addition, it can also eliminate those fruits with any defects such as cracks and moths on the surface, and truly realize high-quality fruit screening.

According to the relevant person in charge, after sorting, these "quality fruits" with a weight of 70 grams or more and a complete surface will be packed in different grades, and then distributed to wholesale markets and large supermarkets by cold chain vehicles or air transportation according to the distance of their destinations, with a daily shipment of nearly 5 tons.

Rebecca, marketing staff of Menglian Industrial Investment Group Co., Ltd.:Bulk (commodity) customers account for about 90%, and the demand is very large. We promise to send out the orders of the day every day, and we must also send out fresh fruits if we work overtime.

Up to now, Menglian in Yunnan has become the largest avocado planting base in China. The planting area of avocado is 70,400 mu, and the output of fresh fruit is expected to be more than 10,000 tons.

　　Recently, the General Office of the Ministry of Education issued the Notice on Further Strengthening the Sleep Management of Primary and Secondary School Students (hereinafter referred to as the Notice), further emphasizing the need to ensure adequate sleep time for students and refining relevant management measures. The "Notice" requires that students’ sleep monitoring and supervision should be strengthened, students’ sleep status should be included in the physical health monitoring and education quality evaluation and monitoring system, included in the scope of daily supervision and the supervision and evaluation of the government’s performance of educational duties, and a supervision and reporting telephone or network platform should be set up to ensure that the requirements are in place and effectively ensure students’ good sleep.

　　We should fully improve our understanding of the importance of sleep health.

　　The Notice puts forward three "important times". The first is the necessary sleep time. Primary school students should sleep for 10 hours a day, junior high school students should sleep for 9 hours and senior high school students should sleep for 8 hours. The second is the school schedule. Class starts at 8: 20 in the morning in primary schools and 8: 00 in middle schools. At the same time, it is emphasized that schools should not require students to arrive at school in advance, and necessary lunch breaks should be guaranteed if conditions permit. The third is bedtime at night. Pupils are generally not later than 21: 20, junior high school students are generally not later than 22: 00, and senior high school students are generally not later than 23: 00. At the same time, guide parents and students, make schedules for students’ work and rest, promote autonomous management, work and rest regularly, and go to bed on time. Only by controlling the school schedule and students’ bedtime at night can students’ necessary sleep time be effectively guaranteed.

　　Lv Yugang, director of the Department of Basic Education of the Ministry of Education, pointed out that schools can manage the morning classes. The more important time is bedtime at night. Some bad living habits, such as watching mobile phones, playing computers and indulging in the Internet, affect students’ bedtime. Whether you can sleep at night depends on the students’ self-management ability and the guidance, cooperation and consultation between parents and students. In this process, we should strengthen the education of students, strengthen the guidance of parents, and strive to ensure that the bedtime at night can be achieved.

　　Zhu Dongbin, deputy director of the Department of Basic Education of the Ministry of Education, said that places and schools with conditions should guarantee students the necessary lunch break. We also encourage all localities and schools to explore all kinds of good experiences and practices that help students sleep according to the actual situation and school facilities. Sleep is a big event, and we should be able to reach a consensus that we should not lose big because of small things, let alone give up the basics.

　　Jiang Fan, secretary of the Party Committee of Shanghai Jiaotong University School of Medicine, director of the Center for Diagnosis and Treatment of Children’s Sleep Disorders, and head of the Children’s Sleep Study Group of the Sleep Medicine Committee of the Chinese Medical Doctor Association, said: The majority of primary and secondary schools, teachers, parents and students should fully raise their awareness of the importance of sleep health, and enhance their understanding of the requirements of sleep time required by different age groups and healthy sleep habits. According to the Notice, the length of sleep students should get every day is consistent with the internationally recognized recommended length of sleep. This requirement is implemented on individuals, and parents also need to master individual differences. Primary school students need 9-12 hours of sleep every day, and middle school students need 8-10 hours. Teachers and parents can strengthen communication with their children, work out schedules suitable for individual students together, and at the same time, they can know whether they sleep well or not from the aspects of children’s mental state and self-feeling, and make adjustments to the schedules according to the actual situation.

　　Sacrificing sleep time for study can’t be exchanged for improving academic performance.

　　In view of the external factors affecting students’ sleep, the Notice puts forward three "interruption mechanisms", requiring homework, off-campus training and games to make way for students’ sleep.

　　The first is the "interruption" of homework, which requires primary school students to basically complete their written homework in school, and middle school students to complete most of their written homework in school. If individual students have not finished their homework by bedtime after efforts, parents should urge them to go to bed on time and not stay up late to ensure adequate sleep. Of course, teachers should conduct targeted analysis, strengthen counseling, and adjust the content and amount of homework if necessary. The second is the "interruption" of off-campus training time, which requires that the off-campus offline training end time should not be later than 20: 30, and the online live training end time should not be later than 21: 00. Homework should not be arranged in any form such as pre-class preparation, after-class consolidation, homework practice, and WeChat group punching. The third is the "interruption" of the game, which requires local education departments to strengthen supervision with relevant departments in accordance with their management authority to ensure that no game services are provided to minors from 22: 00 to 8: 00 the next day.

　　Lv Yugang said that schools should have a sound homework management mechanism, and all subject groups should co-ordinate homework, so as to grasp a reasonable amount of homework and improve the quality of homework. Students should not be allowed to finish their homework during recess when they should go out for activities and jump around the playground, or during the lunch break. Schools and teachers should strengthen the guidance for students to complete their homework, especially to help students with learning difficulties, and increase the intensity of counseling and answering questions so that students can complete their homework within the specified time.

　　Lu Haifeng, director of the Education and Sports Bureau of Qidong City, Jiangsu Province, reminded schools to avoid the thinking mode of split thinking and binary opposition, and make efforts to properly handle several groups of relationships. The first is the relationship between "sleeping less" and "sleeping late" and "getting up early". According to the requirements of the Notice, schools should reasonably determine the schedule of work and rest, enhance the soft power in the publicity of work and rest, and enhance the hard power in the implementation of work and rest, and do not artificially require students to arrive at school in advance, and do not artificially occupy students’ school time. At the same time, they should be flexible and flexible in strictly implementing work and rest, for example, properly resettle individual students who arrive at school in advance due to special family circumstances; The second is the relationship between "less sleep" and "more homework" and "difficult homework". Schools should make great efforts in classroom research and win the light burden of schoolwork with the high efficiency of classroom; Pay attention to homework management and win the light load of homework with the high quality of design; The third is the relationship between "sleeping well" and "sleeping well" and "growing well". Schools should face students face to face, educate students to understand the importance of adequate sleep and develop good sleep habits. Heart-to-heart with parents to guide parents to be the guarantors of their children’s adequate sleep; Join hands with the society and participate in the governance of off-campus training institutions as much as possible to reduce the academic burden of students.

　　At the same time, Jiang Fan said that parents should take appropriate restrictions on children’s use of electronic products, and at the same time, they should set an example and consciously maintain a good work and rest, so that children can clearly understand the importance of sleep and develop a good habit of maintaining regular work and rest independently. Their team research shows that sacrificing sleep time for study can not bring about improvement in academic performance, but will cause extensive damage to executive function and affect the academic performance of children and adolescents. (Guangming Daily reporter Yan Xiaoyan)