Misleading commercial propaganda constitutes unfair competition.

Nezha Automobile Association Company was punished.

(Reporter Yue Qian) Recently, the National Enterprise Credit Information Publicity System (Shanghai) showed that Nezha automobile related company Zhonglian Tianxia Automobile Sales & Service Co., Ltd. was fined 200,000 yuan by Shanghai Minhang District Market Supervision Bureau according to the first paragraph of Article 20 of the Anti-Unfair Competition Law because of its false or misleading commercial propaganda.

According to public information, Zhonglian Tianxia Automobile Sales & Service Co., Ltd. was established in 2018. It is wholly owned by Hezhong New Energy Automobile Co., Ltd. and belongs to the same parent company as Nezha Automobile. Its legal representative is Fang Yunzhou, and its main business includes new car sales and marketing planning.

According to the administrative penalty decision, on February 18th, 2022, Beijing Zhonglian Tianxia Automobile Sales & Service Co., Ltd. commissioned the members of the WeChat group of "Nezha Automobile Daily Media Group" to release an advertisement to promote its new model "Nezha S". The picture content in the advertisement is "The first batch of highly integrated nine-way valve group is applied in Nezha S industry", "The endurance in winter is improved by 20%" and "9 > 8 (number’ 9). The number’ 8′ is marked with Tesla, and’ 9′ has higher brightness and larger font size) "Nezha s extended range can reach 1100km to bid farewell to mileage anxiety".

The decision of administrative punishment holds that in the advertisement of this case, the parties take Jiutong valve group as a propaganda selling point, and through various combinations of words and graphics, they convey that the newly listed "Nezha S" car is the first vehicle in the industry equipped with Jiutong valve group and that it can increase the cruising range by 20% in winter. However, the conclusion of "20% increase in winter cruising range" comes from the fact that the parties concerned conducted the cruising range experiment of the same car with and without heat pump system, and formed an experimental report, and got the data of 20% increase in cruising range. As a matter of fact, the heat pump system was already used by many electric vehicles in the market at that time. The parties involved passed on the credit of the heat pump system that had been published to the newly used nine-way valve group of their new models by putting the two advertising words "Nezha’s first application of highly integrated nine-way valve group" and "20% improvement in winter endurance" next to each other, which objectively led to misunderstanding when the public read it.

The decision on administrative punishment also holds that in the "9>8" combination displayed by the parties, "9" and "8" are respectively extracted from the nine-way valve group used in the Nezha S car and the eight-way valve group used in the Tesla car. Although the number "9" is indeed greater than the number "8", the correctness of the comparison is limited to the category of simple numerical operation. The parties concerned project the comparison between two different automobile brands (models) by marking their own and "Tesla" brand (models) logos around the two numbers, and making the "9" brighter and larger in font size, thus forming misleading information and objectively leaving ".

The data shows that Nezha delivered 127,496 vehicles in 2023, which not only failed to achieve the annual sales target of 250,000 vehicles, but also dropped significantly compared with the annual data of more than 150,000 vehicles in 2022. When analyzing the reasons, the marketing problem was put on the table by Zhang Yong, CEO of Nezha Automobile. He said that the company’s communication mode is old, and the centralized management of the marketing headquarters needs to be strengthened. In 2024, he will concurrently serve as the general manager of the marketing company and comprehensively improve the marketing communication mode.

Under the background of accelerating the involution of automobile industry, marketing has also become another competition focus of automobile enterprises besides products and technologies. It has become a common phenomenon that "the head of the company" has become online celebrity, "the war of public opinion" has attracted attention and the flow of press conferences has been abundant. After the marketing stall, it even led to false propaganda, asking the water army to discredit opponents and other malicious acts. The competitive ecology of the automobile industry should have been based on products and technologies, but it has been polluted by behaviors such as brushing praise, deleting bad reviews, traffic fraud, playing list control and evaluation, and organizing a group war of words. In the face of unprovoked attacks, many car companies have opened online reporting centers to crack down on false information that damages the brand image, and give clues providers heavy rewards. At the same time, in order to jointly maintain a clean and upright network public opinion space and create a fair and just environment for the automobile industry, in March 2023, the Joint Committee of Chief Brand Officers of China Automobile Enterprises under the China Automobile Industry Association and its member units unanimously decided to jointly launch the "Joint Initiative on Resisting the Network Water Army of the Automobile Industry". People in the industry generally believe that illegal marketing and other behaviors can’t make a car, let alone a good brand. Consumers may be blinded by marketing in the short term, but long-term attraction depends on the real value of the brand. How to find a boundary between active marketing and over-marketing and keep the bottom line may be a problem that needs further consideration when getting off the bus.

China quality newspaper

The times and technology are progressing, and high-tech configuration has become the standard of many cars, which brings consumers a better experience. I don’t know if you know about the LECK 06 EM-P introduced today. Let’s look down with Xiaobian.

First of all, from the appearance, the front face of Lectra 06 EM-P is very elegant and unforgettable. With the headlights, it looks very capable. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4350 mm * 1820 mm * 1625 mm. The car adopts fashionable and sporty lines, and the side of the car presents a fashionable and dynamic design style, which is eye-catching with large-sized thick-walled tires. In the rear part, the overall shape of the rear part echoes the front face, and the taillights give people a very fashionable and dynamic feeling, and the shape is more rounded.

Sitting in the car, the interior adopts angular design, which is consistent with the positioning of the car. The steering wheel of the car is very in line with the interior style, made of leather and has a high palm fit. Let’s take a look at the central control. The car is decorated with a sharp touch-control LCD central control screen, which makes the interior design quite layered and gives people a sense of simplicity. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a fashionable and dynamic dashboard, and its shape has taken the sports route. The car uses leather seats, which are wrapped in place and have good overall comfort.

The back row space of LECK 06 EM-P is good, and it is no problem to meet the daily travel needs. At the same time, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

The SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it. You might as well go offline to feel it more on weekends.

Tanyue GTE plug-in hybrid and Weilai ET7, both of which are outstanding in the field of new energy, represent different design concepts and market positioning. Tanyue GTE, based on the body of traditional SUV, combines the mature plug-in hybrid technology of Volkswagen. Its power system consists of a 1.4T turbocharged engine and an electric motor, with a comprehensive maximum power of 155kW and a peak torque of 400Nm, which gives consideration to fuel economy and driving pleasure. In terms of battery life, it can travel about 50km in pure electric mode to meet the daily commuting needs, and there is no battery life anxiety in long-distance travel.

Weilai ET7 is positioned as a luxury intelligent electric car, equipped with front and rear dual motors, with a total power of 480kW, a peak torque of 850Nm, and an acceleration of 3.9 seconds, with strong performance. In terms of battery life, it is equipped with three battery packs with different capacities of 70kWh, 100kWh and 150kWh, and the longest battery life can reach 1000km, which completely solves the mileage anxiety. In addition, Weilai ET7 is also equipped with advanced automatic driving assistance system and rich intelligent technology configuration, bringing unprecedented intelligent travel experience to drivers.

Choosing the GTE plug-in hybrid means that it is more inclined to combine traditional driving experience with energy saving and environmental protection; Choosing Weilai ET7 is the exploration and pursuit of future travel modes, and enjoys the convenience and fun brought by cutting-edge technology.

I suggest you test drive these two cars yourself, feel their actual performance and differences, and then make decisions according to your own feelings and needs.

Palm oil, as one of the most important edible oils in the world, is influenced by many factors. These factors include not only supply and demand, production cost, but also international trade policy, climate change and market sentiment.

First of all, the relationship between supply and demand is the core factor that determines the value of palm oil. The main producers of palm oil include Indonesia and Malaysia, which account for most of the world’s total output. When the output of these countries increases, the supply on the market also increases, which may lead to a decline in prices. On the contrary, if the output decreases, such as due to natural disasters or decreased planting area, the decrease in supply will push up the price.

Secondly, the production cost is also an important factor affecting the value of palm oil. The production cost of palm oil includes planting, harvesting, processing and transportation. For example, the increase in the prices of fertilizers and pesticides will increase the cost of planting, while the increase in labor costs will affect the harvesting and processing links. The increase in these costs will eventually be reflected in the price of palm oil.

International trade policy also has a profound impact on the value of palm oil. Governments may influence the import and export of palm oil through tariffs, quotas or other trade barriers. For example, if a major consumer imposes a high tariff on palm oil, it will increase the import cost and thus push up the domestic price. On the contrary, if the policy encourages imports, prices may fall.

Climate change is also a factor that cannot be ignored. Palm oil production is highly dependent on suitable climatic conditions. Drought, flood or other extreme weather events may have a negative impact on the growth of palm trees, thus reducing production. For example, El Nino phenomenon may lead to drought in Southeast Asia, which will further affect the output and price of palm oil.

Market sentiment and investor expectations will also affect the value of palm oil. Speculation in the futures market and investors’ expectations of the future supply and demand will have short-term fluctuations in prices. For example, if the market expects tight supply in the future, investors may buy palm oil futures in large quantities, thus pushing up the price.

In order to show the influence of these factors on palm oil value more clearly, the following table lists the factors and their possible influence directions:

To sum up, the value formation of palm oil is a complex process, involving multiple interacting variables. It is very important for investors and market participants to understand these factors and their interrelationships, which will help them make more informed decisions in the futures market.

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

　　People’s Daily Online, Beijing, August 12 (Reporter Yan Li) On August 12, 2016, a natural film — — "We were Born in China" was released nationwide. At the premiere of the film, People’s Daily reporter interviewed Lu Chuan who had just returned to Beijing from other places.

　　The light black suit is Lu Chuan’s favorite interview standard. It is low-key, natural, steady and restrained. He is not shy and talkative as expected. When talking about his favorite movie, he will instantly enter a state of "telling stories all the time". He told reporters that in this movie, he is constantly growing and learning, and his cognition of life and death and family has become more deeply understood with the passage of time.

　　In 2004, the documentary film "Hoh Xil", based on the Tibetan antelope on the grassland, immediately triggered a heated discussion in the circle. Twelve years later, Do not forget your initiative mind, Lu Chuan, chose the latest film genre — — Nature films tell the public about their own changes. "Nature films are a kind of films between documentaries and feature films. They tell an emotional story belonging to human beings by using the method of cross-editing after accumulating a certain amount of materials by panoramic shooting without changing the basic life trajectory of animals."

　　For the smooth completion of the film, from 2013 to the first half of 2016, Lu Chuan traveled to Wolong, Zhalong, Xianghai and other nature reserves, and he enjoyed editing and arranging the returned materials every two days on average. In the writing of the script, Lu Chuan also integrated his feelings for his wife and children, his attachment to his family and his observation of social practical problems. This is not only a movie with him, but also a dialogue with his heart through light and shadow.

　　After the unveiling: It is a real version of Zootopia.

　　The film "We were Born in China" tells the interesting family stories of three rare animals: China’s treasure living in bamboo forests in Sichuan — — The smiles and tears of the giant panda, the beautiful mother and daughter, and the daily gathering and parting; Mysterious creatures living in seclusion in snowy plateau — — The Snow Leopard Dawa family, how to survive in adversity is difficult and difficult; Climbing in the dense forest of Shennongjia to amuse the urchin — — The golden monkey Taotao was neglected because of the appearance of the "second child" at home. After leaving home, the prodigal son turned back to his inspirational story. "This is completely different from the first version I wrote at the earliest. It is time for me to slowly pull out these three most human clues from the constant editing of the material library and finally connect them in series." Lu Chuan introduced.

　　Although due to the cost, Lu Chuan had to give up the Siberian tiger, the Asian elephant and the baiji, which he originally planned to choose, but the mother who followed the snow leopard for 18 months left him with the biggest surprise. "When I saw the injured snow leopard Dawa, who challenged the yak several times bigger than herself in order to feed her children, my heart was sour and I immediately realized that I was going to tell a story about love and being loved."

　　In order to photograph these creatures in nature at close range, five film crews from BBC try their best to get in touch with the subjects. They will squat in the dug bunker for a week. They will put on fake panda skins and climb to the tree to "get close to" the little panda. They will even risk their lives, while the Snow Leopard family is out foraging, and get into the cave to place a hidden camera … … "They are really desperate", and this professionalism has given Lu Chuan great pressure and courage. It has become a common practice that "the script is overthrown and re-edited every two days".

　　According to Lu Chuan’s own words, "It is a real version of Zootopia". In this real animal world, there are joys, tears, warmth and sad parting. "These animals, like people, will have babies and start families. They will give their children what they think is best, and do their best to raise them and protect them, even if they are black and blue, or they are not understood … … These true feelings have a strong resonance with us human beings, and they are also the place that touched me the most … …” Lu Chuan said with emotion.

　　Expose the details: Zhou Xun dubbing is an interesting story, and Zhou Gongzi is "dishonest"

　　In the first half of 2016, the final edition of "We were Born in China" was edited, and the film was finally edited into 79 minutes from 350 hours of material. One of the producers of the film, the Disney producer, told Lu Chuan that their films should be humorous except for bloody scenes. How can these wild animals be obedient and "funny"? Lu Chuan was a little embarrassed, and finally the subtle script and funny lines solved all the problems.

　　The dubbing of the film was done by Zhou Xun, a famous actress in the Mainland. Lu Chuan joked that Zhou Xun was a "storyteller". Although it was the first time to cooperate, in fact, because they both like wild animals, they have been "close friends" for a long time. "Xiao Zhou’s voice is particularly unique and her recognition is quite high. Therefore, we wanted her to try it at first, but I didn’t expect her to be particularly serious and soon integrate into the role. In order to find the feeling of these animals, she will stay in awe.

　　In reality, Zhou Xun, who has dubbed documentaries such as Home and Water, actually knows quite well. It took only three days to complete the dubbing of the whole movie, and what impressed her most was the dialogue full of online buzzwords. "All the paragraphs were written by the director, and I just added some of my own feelings." What makes "Duke of Zhou" most emotional is the scene of the weak mother of Snow Leopard lying in the snow and dying. "This is the cruelty of reality and the great place of maternal love. Looking at the growth of children, I have done my best."

　　The same scene has different meanings for Lu Chuan. "I actually hope to draw people’s attention to wild animals. Although we have taken many precious shots this time, in real life, the living conditions of these animals are already very bad. The living space allowed for them is also shrinking. They are friends of human beings, so we also call on everyone to really cherish them."

　　Talking about growth: that golden monkey is who I used to be

　　When I first started this film project, many people thought that Lu Chuan was crazy. The filmmakers knew that animals, children and water were the most difficult subjects to shoot in the film industry. For this so-called "nature film", the action track of shooting animals should not be changed soon, and animals should not be fed to achieve the goal of shooting. "I want to try a new genre and don’t want to repeat myself. I made a film because I like it because it can let you see a lot. Therefore, Lu Chuan undertook this film project without hesitation, and it took three years to shoot.

　　From the snow leopard to the giant panda to the golden monkey, Lu Chuan said that he saw his familiar figure in every animal. Lu Chuan feels that the story of Snow Leopard is a kind of feedback from his spiritual world, and the intimate feelings from the mother panda and the little panda let him see the shadow of his wife and children. "In the past three years, the film has continued, and my child is slowly growing up. I will be very contradictory. On the one hand, I hope he can grow up healthily and quickly. On the other hand, I am somewhat sad to think that he will leave us one day."

　　As for the golden monkey, Lu Chuan said with a smile, "It’s very much like me when I was young." "When Taotao was close to his father, his father pushed him away, and he was so hurt … … When he reached the rebellious period and chose to run away from home, it was stubborn and unruly. When he returned to his family, he dared to take responsibility and got understanding and acceptance from his parents, everything was so familiar … …”

　　"This is a very special film, which reflects the life of human beings through these animals. It is a story about life and death. In China people’s minds, death is not the end of life, but another beginning. Nature keeps going round and round, and we want to explore this theme through a film. I hope audiences all over the world can understand this China philosophy, which is the significance of my filming." Lu Chuan finally said.

When it comes to Skyworth Automobile, many people must be unfamiliar with it. Yes, it is Skyworth, which produces TV sets, and Skyworth Automobile belong to Skyworth Group. The predecessor of this car brand is Kaiwo New Energy. In 2021, Skyworth Group transferred the trademark to Kaiwo New Energy and officially launched Skyworth Automobile. Although it is not well-known, Skyworth Automobile has launched new energy models such as Skyworth HT-i, among which Skyworth EV6 Zhenyao Edition was officially launched recently.

The new car has only one configuration model, and the official guide price is 259,800 yuan. Although it is a new model, the Zhenyao version can be regarded as a replacement model for the 2023 EV6 elite version, focusing on "410km battery life and 12.8-inch central control screen". However, at the moment of this inner roll, buying a medium-sized pure electric with a battery life of 410km at the price of 259,800 yuan is still a very niche brand, and it is very difficult to think about it.

In terms of appearance, the new car is basically the same as the old EV6, and the overall body shape is relatively simple. The front face adopts a closed design, and the middle is equipped with a carbon fiber grille decoration, which forms a through shape with the headlights on both sides. In addition, Skyworth EV6 provides, and also designs a T-shaped LED daytime running light, which is a bit like Volvo’s Quake.

In terms of size, Skyworth EV6 is positioned as medium-sized, with a body length, width and height of 4720/1908/1696mm, a wheelbase of 2800mm, and a trunk volume of 467-1141L. The old and new models have not changed. This size level is at the entry level in the medium-sized, and the interior space performance is not excellent, but it can still be handled for daily household use.

In the interior part, the style of Skyworth EV6 is relatively simple. The center console integrates a through grille to integrate the air conditioner into the trend. Under the top model, there is also an ambient light strip embedded, which extends to the left and right of the door interior panel, adding a sense of style and technology. However, the Zhenyao version is not equipped with an in-car ambient light, which is a bit surprising.

In terms of configuration, the new car is equipped with a 12.3-inch LCD instrument, the size of the central control screen has also been upgraded from 8 inches to 12.8 inches, and it is also equipped with standard, rear parking radar, keyless start, automatic air conditioning, rear air conditioning trend, leather woven mixed and matched seats, electric trunk with memory, etc. Although it is relatively rich, there are not many bright spots, and there is no L2-level driving auxiliary feature that is more popular nowadays.

In terms of power, the new car is equipped with a front single motor with a maximum power of 150kW, a peak torque of 320Nm, a zero-hundred acceleration time of 7.7 seconds, and a maximum speed of 150km/h. In terms of battery life, the car is equipped with a capacity of 51.92kWh, and the CLTC pure electric battery life is 410km. Overall, the performance is average. It is not difficult to win a good share in this fiercely competitive market. Battery life is 410km + 12.8-inch central control screen, Skyworth EV6 Zhenyao version is listed, selling for 259,800 yuan

　　Closing comprehensive evaluation

　　A shares:

　　On December 1st, the Shanghai and Shenzhen stock indexes fluctuated downward in the morning and rebounded in the afternoon, and the three major stock indexes all turned red in intraday trading. As of the close,Up by 0.07%,Down 0.07%,Up 0.19%. In terms of plates, short playsThe concept has soared.20% daily limit,、Waiting for the daily limit;Rising in the afternoon,、、Waiting for the 20% daily limit,Many stocks have risen by more than 10%; The news said that state-owned capital operating companies entered the market to buy.,The concept stocks rose in the afternoon.Daily limit; Internet, media,, software,、Waiting for the top increase; A few sectors such as automobiles and hotel catering fell.

　　Hong kong stocks:

　　Hong Kong’s Hang Seng Index closed down 1.25%, and the Hang Seng Technology Index fell 1.76%.It fell by nearly 11%.Electronics fell more than 5%, Meituan,Xiaomi Group fell nearly 3%.

　　Asia-Pacific stock market:

　　The Nikkei 225 index fell by 0.17%, and the KOSPI index of South Korea fell by 1.19%.

　　Counting a shares:

　　1. The turnover of Shanghai and Shenzhen stock markets today was 834.1 billion.

　　2. On December 1st, as of the closing of A-shares, the total net sales of northbound funds was 4.997 billion yuan, of whichThe net sale was 4.062 billion yuan,Net sales of 935 million yuan. The turnover of northbound funds was 120.307 billion yuan, accounting for 14.42% of the total turnover of A shares, and the trading activity decreased by 7.15%.

　　Hot spot focusing

　　1. Office of the Central Financial Committee and the Central Financial Work Committee: Insist on preventing and controlling risks as the eternal theme of financial work.

　　The Office of the Central Financial Committee and the Central Financial Work Committee wrote "Unswervingly Take the Road of Financial Development with China Characteristics" in Qiushi. Among them, it is mentioned that risk prevention and control should be the eternal theme of financial work. To take the road of China’s characteristic financial development, we must attach great importance to the infectivity, concealment and destructiveness of financial risks, strengthen the sense of hardship, firmly establish the bottom line thinking and extreme thinking, do a good job in risk prevention and control with the sense of responsibility of "always worrying", and firmly hold the bottom line that systematic financial risks will not occur.

　　2. Guoxin Investment announced that it will increase its holdings of the CSI Guoxin Central Enterprise Science and Technology Index.

　　China Guoxin Holdings Co., Ltd. was released on December 1.It is said that its Guoxin Investment Co., Ltd. increased its holdings of the CSI Guoxin Central Enterprise Science and Technology Index Fund today and will continue to increase its holdings in the future.

　　3. Caixin China Manufacturing Industry in November.It rose to 50.7, the highest in three months

　　The manufacturing PMI of Caixin China in November 2023, which was announced on December 1st, recorded 50.7, up 1.2 percentage points from October, and returned to the expansion range, reaching a three-month high.

　　4. The US judge issued a preliminary injunction against the TikTok ban in Montana.

　　On November 30th, Judge Donald molloy of Missoula Branch of the Federal District Court for the District of Montana issued a preliminary injunction, temporarily prohibiting Montana from implementing the injunction against TikTok. According to the preliminary injunction, the ban on TikTok in Montana should be prevented from being implemented, because the claims made by TikTok and its creators as plaintiffs are reasonable, and the ban on TikTok issued by Montana may violate the freedom of speech clause of the First Amendment of the US Constitution, the federal priority setting in the US legal system and the commercial clause of the US Constitution.

　　5. Shanghai issued Several Opinions on Promoting the Reform, Innovation, Development and Construction of the World’s Leading Science and Technology Park in Zhangjiang High-tech Zone.

　　The General Office of the Shanghai Municipal People’s Government issued a notice on Several Opinions on Promoting the Reform, Innovation, Development and Construction of the World’s Leading Science and Technology Park in Zhangjiang High-tech Zone, with the goal of benchmarking the world’s leading science and technology park, and striving to form a management system and mechanism with strong overall planning, consistent powers and responsibilities, urban linkage, synergy and high efficiency in three years, so as to create a leading industry.A high-quality park with perfect, relatively concentrated space and vibrant ecology.

　　6. Wuhan: Support the development.Car trade-in, car going to the countryside and other automobile consumption promotion activities.

　　The Wuhan Municipal Government issued the Notice on Several Policies and Measures to Enhance the Development of Endogenous Motivation and Promote Economic Recovery. It is mentioned that boosting bulk consumption. Tap the potential of automobile consumption and support various enterprises and business associations to carry out various automobile consumption promotion activities such as car trade-in and car going to the countryside; Through the government’s centralized procurement of new and updated ordinary official vehicles, in principle, the proportion of car use is not less than 80%; Reward policy with sufficient points, supportThe promotion and use of automobiles. Support the promotion of green smart home appliances, encourage green home appliance production and sales enterprises to benefit the people and trade in the old ones, and promote smart home appliances, integrated home appliances, functional home appliances and other products.

　　Company news

　　1、In November, the automobile sales volume was 20,318 vehicles, up 145.92% year-on-year.

　　(601127) On the evening of December 1st, it was announced that the sales volume of Celestial vehicles in November was 20318, up by 145.92% year-on-year.

　　2、15,959 units were delivered in November, up 12.6% year-on-year.

　　On December 1, the delivery volume in November 2023 was announced, and a total of 15,959 new cars were delivered, a year-on-year increase of 12.6%; From January to November 2023, a total of 142,026 new cars were delivered, a year-on-year increase of 33.1%.

　　3、In November, a total of 20,041 new cars were delivered, a year-on-year increase of 245%.

　　According to official sources, a total of 20,041 new cars were delivered in November, up 245% year-on-year. The monthly delivery exceeded 20,000 units for two consecutive months, hitting a new high in a single month.

　　4、: Stop planning to split the holding subsidiary into the main board of Shenzhen Stock Exchange and apply for listing on the New Third Board.

　　(603367) announced on the evening of December 1, according to the company’s first temporary in 2023.Authorized by the general meeting, the board of directors agreed to terminate the plan to split Shandong Chenxin Fodu Pharmaceutical Co., Ltd. (referred to as "Fodu Pharmaceutical"), a holding subsidiary, into Shenzhen.The listing of the main board of the Exchange (referred to as "split listing"), and agreed that Fodu Pharmaceutical applied for listing in the National Small and Medium-sized Enterprise Share Transfer System (New Third Board) (referred to as "this listing"). After this listing, Fodu Pharmaceutical will seek to be listed on the Beijing Stock Exchange according to the future capital market environment and strategic development needs.

　　5. AITO series delivered 18,827 new cars in November.

　　The reporter learned that in November, 2023, HarmonyOS Zhixing’s AITO series delivered a total of 18,827 new cars. The new M7 delivered 15,242 new cars, with a cumulative delivery of over 27,000.

　　6、Since the beginning of this year, the investment in public real estate loans has exceeded 300 billion yuan.

　　According to "China" official micro, China actively docked a number of key real estate enterprises, and conducted in-depth business exchanges in the form of one-on-one to discuss the cooperation between banks and enterprises under the new situation, helping to build a new model of real estate development. Since this year,Corporate real estate loans have exceeded 300 billion yuan, and personal housing loans have reached nearly one trillion yuan. At the same time, we actively cooperate with the work of "guaranteeing the delivery of buildings" and increase support for new real estate areas that meet national policies. In the next step, we will actively practice the responsibility of state-owned banks, focusing on rigid and improved housing, rental housing and other fields, and three major projects, such as "village in the city, affordable housing, and emergency use".Loans, personal housing mortgage loans,Increase resources investment in loans, syndicated loans and bond underwriting and investment, and support the multi-dimensional and reasonable financing needs of housing enterprises in each cycle. At the same time, firmly adhere to the "two unwavering", for non-state-owned housing enterprises, from optimizationPolicies, speeding up the examination and approval of loans, and clarifying the duty exemption, etc., establish and improve the long-term mechanism of "dare to lend, be willing to lend, be able to lend, and be willing to lend", and continuously improve the service quality and support for non-state-owned housing enterprises.

　　A fantastic journey from Changsha to Hangzhou with a cup of milk tea.

　　Is it illegal to purchase "online celebrity milk tea" across provinces?

　　Recently, Modern China Tea Shop, the "online celebrity milk tea" in Changsha, Hunan Province, was purchased by other provinces, which once again attracted attention from all walks of life. Some netizens broke the news that some people specialize in purchasing Modern China Tea Shop milk tea business and can earn thousands of dollars at a time.

　　● Due to the need for long-distance transportation, inter-provincial purchasing has brought great challenges to the quality and reputation of milk tea. Modern China Tea Shop responded that he did not support any purchasing behavior, hoped that the purchaser would stop this behavior, and also called on consumers not to purchase milk tea.

　　● Does inter-provincial purchasing behavior violate relevant laws and regulations? Some people think that cross-provincial purchasing of online celebrity drinks or food has food safety hazards for consumers and illegal risks for purchasers in different places, so it is best not to try; Some people think that this is a civil agency, not an illegal operation.

　　□ "Rule of Law Weekend" reporter Liu Xiping

　　"Purchasing Modern China Tea Shop, the whole process of high-speed rail freezing preservation, can be purchased in many places, and interested parties can consult … …”

　　Recently, Modern China Tea Shop, the "online celebrity milk tea" in Changsha, Hunan Province, was purchased by other provinces, which once again attracted attention from all walks of life. Some netizens broke the news that some people specialize in purchasing milk tea in Modern China Tea Shop. Buyers buy milk tea from Changsha through the take-away platform, and then take the high-speed train to and from Hangzhou, Zhejiang and other places. After the milk tea arrives in other cities, guests pick up the goods by flash delivery. Buyers can earn thousands of dollars in one trip.

　　On July 14, Modern China Tea Shop responded to this purchasing phenomenon in his official Weibo: "Modern China Tea Shop does not support any purchasing behavior, and hopes that buyers will stop this behavior and also appeal to consumers not to buy milk tea."

　　Whether this cross-provincial purchase of "online celebrity milk tea" violates relevant laws and regulations has aroused heated public debate. The reporter conducted an interview on this.

　　Online celebrity milk tea cross-province daigou

　　You can earn thousands of dollars by running.

　　Modern China Tea Shop is a brand of Hunan Tea Yue Catering Management Co., Ltd.. The company was established in March 2015, focusing on tea and desserts. Because of its high popularity and reputation in Changsha, many consumers buy Modern China Tea Shop milk tea every day, which has become a popular "online celebrity milk tea".

　　However, this "online celebrity milk tea" has recently encountered difficulties in purchasing it across provinces. According to media reports, Modern China Tea Shop milk tea, which sells at 12 yuan in Changsha stores, was purchased by a special person, and the price approached 60 yuan when it arrived in the hands of Hangzhou guests.

　　The informant told the reporter that these purchasing personnel first collected and sorted out orders through the purchasing applet in their city. When the number of orders reached a certain number, they began to take the high-speed train or plane to Changsha to pick up the goods — — Place an order on the takeaway before departure, and contact to pick up the goods after arriving at the train station. Put the goods in a special incubator immediately after they arrive, and then return. Despite the long distance and time, business is still booming.

　　The person who broke the news said that before purchasing orders for 100 cups a day, it has now increased to 200 cups, and it is still in short supply, and the profit per round trip can reach 2,500 yuan. According to reports, the "Latte of Youlan" and "Oolong of Sound" in Modern China Tea Shop are 16 yuan and 15 yuan respectively, and they were sold to 39 yuan after purchasing in Hangzhou. If two people take the high-speed train from hangzhou east railway station to Changsha South Station for purchasing, it will be 1620 yuan for them to take the second-class high-speed train ticket back and forth. If you buy 200 cups at a time, excluding the costs of labor, dry ice, foam boxes, taxis, etc., one cup of milk tea can earn 23 yuan, and 200 cups is 4,600 yuan. Excluding the cost of tickets, two people can earn 2,500 yuan.

　　The reporter combed the news disclosed by the media and found that the business of purchasing Modern China Tea Shop milk tea has emerged in recent years, not only in Hangzhou, but also in Nanchang, Jiangxi, Hefei, Anhui and other cities around Changsha. The mode is that consumers book in advance. After reaching a certain number, the purchaser places an order in advance on the mobile phone, and then takes the high-speed train to pick up the goods and go back and forth one day.

　　There are food safety hazards.

　　Shops crack down on purchasing behavior

　　In the interview, the reporter learned that milk tea with breast covers in summer has a short storage time, so it is necessary to observe whether the cream has melted when drinking. If the cream has melted, it will have a slightly sour taste. In this case, it is generally not recommended to drink, because milk tea has deteriorated, and the deteriorated milk tea contains a lot of sugar, which is easy to breed bacteria.

　　Due to long-distance transportation, it is difficult to guarantee the quality of milk tea. The appearance of inter-provincial purchasing has undoubtedly brought great challenges to the quality and reputation of Modern China Tea Shop milk tea.

　　In the face of the increasing cross-provincial purchasing, Modern China Tea Shop responded in the official Weibo on July 14th that Modern China Tea Shop does not support any purchasing behavior, and hoped that purchasers would stop this behavior, and also appealed to consumers not to purchase milk tea from any channel. Modern China Tea Shop milk tea bought by consumers through cross-city purchasing is not only particularly expensive, but also particularly unpalatable, and it is likely that the milk tea bought is not produced in Modern China Tea Shop at all.

　　Modern China Tea Shop also said that their milk tea is made on the spot, with short shelf life and harsh storage conditions. A cup of milk tea on the spot is transported for a long distance without suitable and stable storage conditions, which poses great food safety risks.

　　"Food safety is greater than the sky, and this kind of purchase that has touched the red line of food safety will be ‘ One-vote veto ’ . As the related report said, in order to crack down on milk tea purchasing, our stores will verify the purchase reasons when they receive large orders. If it is confirmed as a purchasing behavior, the store will refuse to take the order. I really don’t dare to be lucky in everyone’s health, and I hope everyone can understand more. " Modern China Tea Shop said.

　　On the morning of July 16th, the reporter called the escort agency store of Modern China Tea Shop Shuangta International Plaza in the name of ordinary consumers to order 100 cups of milk tea, but the store staff refused to accept this order on the grounds that the order was too large to take orders.

　　However, some insiders believe that it is still unknown whether Modern China Tea Shop’s move has any effect on cracking down on purchasing behavior. "If Modern China Tea Shop doesn’t accept big orders, the purchaser may break them into parts and find some people to buy them locally, which will only increase the purchasing cost."

　　Then, does the railway department have any relevant restrictions on the behavior of carrying hundreds of cups of milk tea on the high-speed rail? To this end, the reporter called the 12306 railway service hotline for consultation on July 15. The railway staff replied that according to the relevant regulations of the railway department, passengers can carry common liquids, such as drinking water, when taking the high-speed rail. "As long as each person carries no more than 20 kilograms. After some trials at the pit stop, you can still bring the high-speed rail. " Obviously, the railway department can’t stop the pace of cross-provincial purchasers.

　　Inter-provincial purchasing sparked heated discussion

　　Whether it is illegal or not is inconclusive.

　　Does this cross-provincial purchasing behavior violate relevant laws and regulations?

　　Some people think that such an inter-provincial purchasing activity actually involves three civil contracts: one is the agency contract between the purchaser and the client, which is an equal and voluntary civil contract. As long as the wishes of both parties are true and the contents involved are not illegal, it is legal and effective, and there is no legal basis for the statement that purchasing can only be limited to acquaintances and friends; The second is the sales contract between the purchaser and Modern China Tea Shop, which is not controversial; The third is the passenger transport contract between the purchaser and the high-speed rail, which is no problem. Since the above three contracts involved in purchasing are legal and valid, it is obviously a bit arbitrary to rashly assert that this cross-provincial purchasing is suspected of illegal operation.

　　"Purchasing milk tea across provinces is a labor income in itself. I don’t think it has reached the level of seriously disrupting market order and should not be illegal." A lawyer in Changsha talked to reporters about his views.

　　Huang Jie, a professor at the Law School of Hunan Normal University, believes that this kind of large-scale purchasing behavior aimed at making profits and targeting unspecified people is suspected of multiple violations.

　　Huang Jie introduced that according to the relevant provisions of the Food Hygiene Law, food producers and operators refer to all units or individuals engaged in food production and operation. Food production and marketing personnel engaged in food production and marketing without obtaining a health certificate, or those who are not allowed to contact directly imported food due to illness and are not transferred according to regulations, shall be ordered to make corrections and may be fined not more than 5,000 yuan.

　　"This kind of inter-provincial purchasing involves the acquisition, storage, transportation, sales and other links in food production and operation. Purchasing personnel engage in food transportation without personal health certificates, which obviously violates the Food Hygiene Law." Huang Jie said that milk tea is easy to deteriorate and breed bacteria after long-distance transportation, which will endanger the health of the client in serious cases.

　　Huang Jie believes that food is a special commodity, and Article 2 of the Food Hygiene Law clearly stipulates that the state implements a food hygiene supervision system. This kind of profit-oriented large-scale purchasing for unspecified objects has already belonged to food business activities.

　　"Because it is out of the supervision of relevant departments, it has actually disrupted the market order and belongs to illegal business activities. At present, according to the analysis of news reports, the circumstances may not be serious, so it is not necessary to apply criminal law to deal with it for the time being. However, if this kind of behavior continues, which constitutes serious circumstances or causes serious consequences, it may constitute the ‘ Other illegal business practices that seriously disrupt the market order ’ Relevant departments can investigate and deal with it according to law. " Huang Jie said.

　　In Huang Jie’s view, this kind of cross-provincial purchasing can easily lead to disputes. "The entrusting party does not know the real name, identity and address of the purchasing party, and it is also difficult to investigate and verify. Many entrusting parties conduct transactions by paying first and then receiving goods, which is prone to the loss, damage or non-conformity of goods. Once there is a dispute over rights and interests, the entrusting party may encounter many obstacles in safeguarding rights. In addition, these ‘ Operator ’ It is also suspected of tax evasion and other issues that violate tax laws. "

　　Huang Jie suggested that purchasing drinks or foods in online celebrity across provinces may pose food safety risks to consumers and illegal risks to purchasers in different places, so it is best not to try.

　　Lawyer Li Jinbao, a partner of Beijing Gancheng Law Firm, believes that purchasing goods belongs to agency behavior and belongs to the legal relationship between consumers and purchasing agents or businesses. "Inter-provincial purchasing ‘ Online celebrity milk tea ’ This kind of purchasing behavior obviously has huge profits, which belongs to paid agency behavior and business behavior, and should be strictly registered according to law. "

　　Li Jinbao analyzed that according to the relevant provisions of the E-commerce Law, which came into effect on January 1, 2019, the for-profit "purchasing" activities that take place in China and undertake and carry out business through information networks belong to e-commerce activities and need to be regulated by the E-commerce Law.

　　"Although there is no clear definition of business activities in the law, business activities have two basic characteristics: facing unspecified objects and aiming at profit." Li Jinbao said that if you buy goods on behalf of specific relatives and friends by traveling, even if you charge a certain reward or reward, it should not be considered as a business activity; And if for the purpose of profit, people buy goods on behalf of many people with high frequency, multiple times and high amount, it should be regarded as business activities and should be bound by e-commerce law.

　　Li Jinbao believes that, according to the requirements of the E-commerce Law, natural persons engaging in "purchasing" business are commercial services, and they must obtain business licenses, obtain corresponding administrative licenses, complete tax registration and pay taxes according to law. "This kind of inter-provincial purchasing ‘ Online celebrity milk tea ’ If there is no relevant qualification, it can be considered as illegal business activities. "

At the end of 2023, ACE-YKYB, a clothing brand headed by Z.TAO, opened its first offline store in Hangzhou Yaowang X27 Theme Park. The overall design was mainly gray and white, focusing on young trends. ACE-YKYB, whose full name is YOUNG KING YOUNG BOSS, was founded by Z.TAO and his team in 2019.

It is nothing new for stars to enter the clothing industry and create personal brands. According to incomplete statistics, at least 20 personal fashion brands created by domestic stars are active in the market.

In 2023, under the upsurge of physical consumption, old brands returned to the market, new brands actively explored offline, and star street brands gradually recovered.

At the same time, there are still star street brands closing stores and withdrawing from the market. Just like the ever-changing popularity, traffic is easy to disappear, and star brands are always short-lived and criticized for "cutting leeks". How to find a long-term development model is a common problem in the industry.

one

There are still star street brands shrinking in closing stores.

As early as 2003, CLOT, founded by Edison Chen, had brought a wave of entertainment stars from Hong Kong, Taiwan and the mainland to create personal brands. The trendy brands that appeared at that time-PHANTACi from Jay Chou, STAYREAL from A Xin in May and MADNESS from Shawn Yue-were still active in the market.

In the next twenty years, more and more star fashion brands were just a flash in the pan, and after a short boom, they gradually fell silent and were finally forgotten. For example, DUEPLAY in Ryan, WDMD in Bao Beier, and STAGE…… in Show Lo … have all become history, and some once-hot brands have inevitably declined.

Looking back on 2023, there are still star street brands shrinking in closing stores. At the beginning of the year, Shawn Yue’s personal brand MADNESS, which was founded nine years ago, adjusted its business line, and the online Tmall flagship store stopped operating. Subsequently, its first offline store in Sanlitun, Beijing, and the only brand direct store in the mainland also closed.

Source: HYPEBEAST

In June, YCY withdrew from the ranks of shareholders of Shanghai Rixin Yueyi Brand Management Co., Ltd., a subsidiary of BABT, and actually withdrew from the brand; The first offline life concept store of CANOTWAIT_, a trendy brand founded by William Chan, which landed in Shanghai in 2022, has not been searched at present.

Before that, in 2022, the star street brand experienced a fierce tide of closing stores. In July 2022, SMUDGE, a JJ Lin trendy clothing brand that once opened physical stores in shanghai new world and Wuhan centers, closed its last store in Changle Road, Shanghai, leaving only online sales channels.

On May Day, STAYREAL, a trendy brand founded by A Xin and illustrator Buerliang, closed the Xidan Joy City store and withdrew from the Beijing market. At its peak, STAYREAL once had more than 40 stores, and now there are only five, located in Shanghai, Guangzhou, Changsha and Suzhou.

Also in 2022, Edison Chen’s personal brand JUICE closed its stores in Taikooli in Beijing and Taikooli in Chengdu. At present, there are only three stores in China, namely Shanghai, Chengdu and Guangzhou, and the goal of "opening 50-100 stores" has long been dashed.

Source: CLOT official website

At the same time, new brands are emerging. At the end of 2022 and the beginning of 2023, Nana Ou-yang’s personal brand nabi and Dylan’s personal brand D.Desirable appeared one after another.

New brands are emerging quickly, and "rollover" is also fast. The first product series "Yunduo Capsule Series" launched by nabi, a personal brand in Nana Ou-yang, is hotly debated because of its high price and low quality. The rabbit ear bathrobe with a price of 998 yuan is made of 86% polyester fiber, and the product pricing is seriously inconsistent with the material price.

Pricing and quality issues are the core of the long-term criticism of star street brands. At the same time, Lu Han’s trendy brand U.G.C was also hotly searched for pricing and quality issues. A blogger commented: "The clothes with a price of 1,500 yuan are full of threads, and the lathe work is poor, and there are broken lines everywhere. It is estimated that the cost of one piece is only 60 yuan."

On January 2nd, in the notice of Shanghai Municipal Market Supervision Bureau, a short down of DANGEROUS PEOPLE brand was notified because it failed to meet the filling standard requirements, which easily affected the normal hormone secretion of human body. DANGEROUS PEOPLE brand is a menswear brand launched in Joker Xue in 2015.

The research of iResearch once pointed out that more than 70% consumers are willing to pay a premium below 30%, and young people are more willing to pay a high premium above 30%. Stars have their own appeal, self-created brands often have a premium, and fans-based audiences are also willing to pay the bill. The excessive premium of some brands has exceeded the acceptance of consumers and fans, and young consumers are becoming more and more rational.

A long-term fan who bought the brand’s trendy brand products told the brand that idolize’s buying trendy brands means that fans pay for emotional value, and it is understandable to pay a higher premium. However, high prices and low quality can easily arouse fans’ resentment and be regarded as disrespecting fans, thus affecting the star’s personal image.

In her view, young consumers have become more and more rational, especially the fan groups are more and more familiar with the operation mode of the star economy. Most fans will no longer take it all without brains, and they will still consider the cost performance when buying star fashion products, especially the quality of products.

2

Flash+physical store, actively explore offline

In addition to the frequent contraction and controversy of closing stores, there are also some positive new trends in 2023.

According to the number of brands, most of the current active star street brands have opened physical stores, which are operated online and offline at the same time. With the recovery of offline consumption, star street brands have been actively deploying offline physical retail since last year.

South Korean actress Jessica’s personal brand BLANC&ECLARE is frequently distributed in the China market. In November 2022, China opened its first store in Vientiane World, Suhewan, Shanghai, and then quickly landed its second store in Hefei.

In 2023, BLANC&ECLARE opened its first stores in Beijing and Xiamen successively. According to the brand official website, BLANC&ECLARE also plans to expand in more than 10 cities including Chengdu, Xi ‘an, Nanning and Xiamen.

We11Done, the personal brand of Korean singer G-Dragon’s sister Quan Damei, is also one of the trendy brands that expand the offline retail layout frequently in recent two years.

According to the big data of Win Business, We11Done has opened 14 stores in shopping centers and department stores with an area of more than 50,000 square meters in 24 cities across the country, and has floor-to-floor brand stores in the core business districts of Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu and other cities.

In June, 2023, STAYREAL, a A Xin street brand that left the Beijing market for one year, returned in the form of STAYREAL PARK theme limited stores, introducing limited clothing and interactive experience devices, and then STAYREAL PARK theme limited stores were held in Shanghai, Guangzhou, Xi ‘an, Chengdu and other cities.

For more brands, compared with the heavy investment of long-term stores, the rental cost and operation and maintenance cost of curation and flash are lower, which is the priority choice for many star street brands.

Team Wang design, a brand with Jackson Wang as the manager and creative director, has been actively deploying flash in the world in recent two years, and has opened the concept space of the lower line limit in Shanghai, Shenzhen, Chengdu, Bangkok, Singapore and other places.

The location of pop-up shop is more flexible, and many brands will choose the core business district where the passenger flow in first-tier cities gathers, and at the same time play the role of marketing and publicity.

For example, Team Wang design’s time-limited concept stores are opened in the trend business districts of first-tier cities such as Shanghai TX Huaihai, Chengdu IFS and Shenzhen Vientiane Tiandi, and giant devices are often arranged in the stores to attract punch cards to break the circle.

Source: Team Wang design

At the same time, flash is also a test of physical stores under the landing line, which provides reference for the location of subsequent stores. GOODBAI, a brand founded by Bai Jingting and well-known domestic designer Shangguan Zhe, opened nomadic stores "Good Time Park" in Vientiane Tiandi, Paris and Singapore before the first physical store in Yanqing Road, Shanghai.

It is worth mentioning that star street brands gradually expand from clothing to more categories, such as dolls, ornaments, daily necessities, etc., from clothing brands to "fashion and lifestyle brands", and offline space is becoming more and more diverse.

For example, William Chan’s brand CANOTWAIT_ has also launched products such as masks, water cups, cultural creations and fragrances; GOODBAI is positioned as a "clothing and lifestyle brand". Both its stores and pop-up shop emphasize relaxed and comfortable living scene layout, and provide special coffee and co-branded desserts in the stores.

During Halloween last year, TEAM WANG design also held Halloween activities with the theme of Under the Castle in Shanghai, including Halloween themed secret rooms and outdoor Halloween fairs, which attracted wide attention.

The star’s own brand itself has a strong cultural attribute. The cross-border opening of secret rooms, markets and other forms is essentially to cater to young people’s favorite consumption formats, gain insight into the youth culture where fans are located, and convey lifestyle trends.

three

Explore the long-term development model

From a broader perspective, both domestic and international fashion brands are flooding into the market.

Domestic trendy brand stores such as Randomevent and ROARINGWILD have successively opened their stores into the core business of the city. The data shows that Randomevent stores have covered many cities such as Shanghai, Beijing, Chengdu and Changsha. ROARINGWILD has 9 stores in Beijing, Shanghai and Shenzhen.

Meanwhile, Supreme, an internationally renowned fashion brand, plans to open the first independent store in China market at No.291 Fumin Road. At present, the block has erected a large enclosure, and Shanghai will welcome Supreme’s 17th store in the world.

According to the consulting firm Frost & Sullivan, by 2025, the market size of China trendy retail industry will reach 475 billion yuan. As one of the gold diggers, star street brands still have great market prospects.

A core pain point is that the brand is highly dependent on the popularity of the stars themselves. Without the awareness of long-term development, the brand will soon die with the loss of popularity.

In the view of Cheng Weixiong, an independent analyst in shoes and clothing industry and founder of Liangqi brand, fashion brand is the lifestyle brand that best represents the fashion trend. It is not enough to rely solely on the appeal of stars. It is necessary to be more creative in product research and development, to show the channel selection in the latest channel where young users gather, to go to shopping centers offline, and to learn new marketing methods such as planting grass online to promote users’ reach.

Cheng Weixiong is optimistic about the future development of street brands: there is room for street brands, but to truly recognize the originality of street brands, rather than the homogenization of’ simple price increase+celebrity endorsement’, the individuality and differentiation of users need the materialization of lifestyle.

In 2023, some star street brands also received attention and began to enter the mainstream market. In November, TEAM WANG design officially launched the cross-border cooperation project capsule series "DONG" with FILAfusion, a trend sports brand owned by Fila, with Jackson Wang as the creative director.

Whether this star tide brand can survive for a longer time, let us wait and see.