The ＂Giant Panda＂ Cultural Tourism Development Alliance was established in Rong, focusing on the construction of seven major theme tourist routes.

On December 25th, the inaugural meeting of the "Giant Panda" Cultural Tourism Development Alliance was held in Chengdu, and the Declaration of the "Giant Panda" Cultural Tourism Development Alliance was issued.

The "Declaration of the Giant Panda" Cultural Tourism Development Alliance proposes to promote the operation mechanism of "Giant Panda" resource sharing, brand co-creation, customer promotion, market co-governance, talent co-education, basic co-construction and regional co-governance. The alliance will focus on establishing the brand service standard system of "Giant Panda" cultural tourism, the reciprocal mechanism of regional tourism market, the resource sharing platform and sharing mechanism.

The brand building concept of "Giant Panda" cultural tourism released at the meeting shows that the brand of "Giant Panda" cultural tourism relies on the Giant Panda National Park and surrounding radiation areas to form a development pattern of "one park, one circle, one capital, one city", establish a brand image of "exploring the panda home and enjoying the life of Sichuan people", and focus on "panda science popularization", "panda paradise", "panda hometown" and "panda"

In April this year, the Provincial Party Committee and the provincial government issued the Opinions on Vigorously Developing the Cultural Tourism Economy and Accelerating the Construction of a Strong Cultural Province and a Strong Tourism Province, demanding the construction of "Top Ten" well-known cultural tourism products. The establishment of the "Giant Panda" cultural tourism development alliance will further promote the construction of Sichuan’s "Top Ten" cultural tourism brands.

Vice Governor Yang Xingping attended the inaugural meeting.(Reporter   Lei qi)