In order to strengthen exchanges and cooperation between domestic and foreign industries, use modern means to promote and display Chinese local musical instruments, strengthen the communication power and influence of Chinese civilization, and promote high-quality musical instrument products and musical instrument culture to go global, on October 11, the 2023 Music China Global Industry New Product Launch Ceremony was grandly held at the Shanghai New International Expo Center.

　 Former Deputy Director of the Central Editorial Office, Zhang Chonghe, Secretary of the Party Committee and President of the China Light Industry Federation; Former Deputy Secretary of the Party Group and Vice Minister of the Ministry of Culture, Zhao Shaohua, Consultant of the China Policy Science Research Association; Deputy Secretary of the Party Committee of the China Light Industry Federation and Chairperson of the China Musical Instrument Association Wang Shicheng; Former Standing Committee Member of the Tianjin Municipal Party Committee, Minister of the United Front Work Department, and Secretary of the Party Committee of the China Future Culture and Art Foundation Liu Changxi; Former Party Secretary of the Central Conservatory of Music Zhao Min; Chairperson and General Manager of Shanghai National Exhibition and Exhibition Center Co., Ltd. Wu Jianghong; Executive Director of Frankfurt Exhibition (Hong Kong) Co., Ltd. Li Qing

　

Dozens of performers, artists, music educators, and leaders of music associations from all over the world, together with jury experts, professional college representatives, distributors, musical instrument manufacturers, veteran players, and media at home and abroad, witnessed the fruitful results of scientific research and innovation in the global musical instrument industry.

　 Wang Shicheng, chairperson of the China Musical Instrument Association, pointed out in his speech that the global industry’s new product launch event is an important platform carefully created by the China Musical Instrument Association and the Shanghai Exhibition Organizing Committee to promote technological innovation and high-quality development of the industry. This year’s new product launch event focuses on musical instrument product innovation and technological innovation. With the keywords of "innovative", "practicality" and "sense of the times", it solicits new products from the industry at home and abroad. Since the event was launched, it has received extensive attention. A total of 111 products were submitted by 63 companies, and the number of products submitted increased by 26.13% compared with the previous 2020. After being selected by the expert review committee according to the four dimensions of "innovative concept", "product design", "product craftsmanship" and "market expectation", a total of 35 "best new products" were selected, covering piano, guitar, folk music, percussion, wind music, harmonica, accordion, electric sound and music production.

　 　He stressed that science and technology are the foundation of a country’s strength and prosperity, and innovation is the soul of national progress. The report of the 20th National Congress of the Communist Party of China mentions "innovation" in 55 places, which clearly states that to build a modern socialist country in an all-round way, "we must insist that science and technology are the primary productive force, talents are the primary resource, and innovation is the primary driving force." Since 2018, the "Global Industry New Product Launch Event" has not only provided a platform for enterprises to showcase innovative products and technological innovation, but also injected strong impetus into the progress of the entire industry. This fully reflects the precise grasp of the industry and demonstrates Music China’s determination and ability to promote the development of the industry.

　 The Music China organizing committee made full use of the exhibition resources to showcase these new products from multiple dimensions. The "Global Industry New Product Launch Area" was set up to showcase these high-profile "best new products". After the exhibition, these excellent new products will also be promoted in an all-round way on the musical instrument integration media, allowing more people to appreciate the innovative charm of the musical instrument industry.

　 Wu Bin, former president of People’s Music Publishing House and a famous music educator, as the judge of this new product launch event, made a wonderful comment on the products submitted this time. He pointed out that the products submitted this time present many eye-catching new features and highlights: first, the company has accurately grasped the market and deeply studied consumer needs; second, the new folk music products fully integrate traditional and modern craftsmanship, showing the spirit of innovation; third, the application of emerging technologies has provided strong support for the research and development and production of these new products, promoting the development of intelligent musical instruments; fourth, the new product design is exquisite and the craftsmanship is improved, which has played a positive role in promoting the high-quality development of the industry. The appearance of these new products not only enhances the overall level of the industry, but also provides consumers with more high-quality choices, promoting the continued high-quality development of the music industry.

　

　 The participating leaders awarded trophies to the companies that won the "Best New Product" to encourage and reward their contributions in the field of musical instrument manufacturing innovation. These companies not only represent the cutting-edge technology and development direction of the industry, but also promote the progress and prosperity of the entire musical instrument field.

　 New products, new start. At the end of the event, the atmosphere was instantly ignited by the electric acoustic erhu solo "Horse Racing" brought by the national first-class composer and performer Bianliunian. His exquisite performance skills, deep emotion and passion, vividly interpreted the popular music "Horse Racing" and pushed the whole event to a climax.

　 In the current global economic situation, the development of the musical instrument industry is facing many challenges. However, through independent research and development and technological innovation, enterprises can continuously improve product quality and technical level, so as to gain an advantage in the fierce market competition. The global industry’s new product launch platform is not only a stage for enterprises to demonstrate their technical strength, but also a carrier for the musical instrument manufacturing industry and derivative industries to demonstrate their active exploration and application of scientific and technological innovation. On this platform, enterprises can display their R & D achievements and new products to domestic and foreign industries, further broaden market channels and promote business development. At the same time, the new product launch platform can also bring more business opportunities and partners to enterprises, helping them expand their market network and industrial chain resources.

　 The emergence of the first new products not only brought a new experience to consumers, but also injected new vitality into the industry and stimulated the innovation potential of the entire musical instrument ecosystem. The launch ceremony was presided over by Sun Ruiyong, full-time vice chairperson of the China Musical Instrument Association.

Do you want to buy a medium-sized SUV?

Less than 200 thousand, with electromagnetic induction suspension and transparent chassis.

Before the rise of domestic cars, this kind of welfare was forgotten, but now, domestic cars are more powerful than you can imagine.

Recently, Starway, a medium-sized SUV owned by Starway brand, went on the market in Eta Ursae Majoris, and six models were launched at a price of 152,800-202,800 yuan.

This car is based on Starway M3X Mars Architecture 2.0, which is another medium-sized SUV of Starway brand after Starway Lingyun.

So, is this car worth considering?

Brand-new design language, worth as much as luxury cars?

From the first impression, Xingtu brand has two distinct characteristics.

First, the names are nice. Zhuifeng, Lanyue, Lingyun and Eta Ursae Majoris are all poetic.

Second, the face value is first-class, giving people a feeling of being bright at the moment.

And Star Way Eta Ursae Majoris is somewhat both.

Starway Eta Ursae Majoris has adopted a brand-new design language of "Aesthetics of Light". The middle net is divided into upper and lower layers. The black decorative plate at the top is integrated with the headlights full of sci-fi feeling, and the bottom is the currently popular borderless middle net, which integrates fashion, technology and atmosphere.

In terms of face value, Starway Eta Ursae Majoris can still get it.

Spacious space, how comfortable is Eta Ursae Majoris?

In China automobile market, space is the core competitiveness of a car.

For China consumers who like ostentation and extravagance, even if they don’t need it, cars with large space are comfortable to look at.

As a time-honored brand in China automobile market, Chery and its Star Road brand are of course very aware of this.

Starway Eta Ursae Majoris is positioned as a medium-sized SUV, with a body length of 4781mm and a wheelbase of 2,815 mm. It adopts a five-seat design and has obvious advantages in space among the same price models.

A car needs to look good, but also the atmosphere. It is so simple for China consumers to buy a car.

In terms of seat functions, Starway Eta Ursae Majoris is also unambiguous. Except for the lowest model, the front seats of other models all support four-way lumbar support, leg rest adjustment, heating, ventilation and other functions, and some high-profile models even arrange the heating function of the second row of seats.

In addition, automatic air conditioning, rear seat air outlet, temperature zone control and other functions are also standard in the whole system.

Large space, comfortable sitting, family members can be comfortable when traveling with them, and friends will praise them when hitchhiking. I have to say, Xingtu brand knows China people very well.

The interior layout is in line with new energy vehicles. How sincere is the configuration?

Star Road Eta Ursae Majoris is a pure fuel vehicle, but its interior layout is deeply influenced by mainstream new energy vehicles. It looks simple and atmospheric, giving people a refreshing feeling.

At the same time, this car still retains the traditional skills of "low price and high allocation" of domestic cars.

Different from ordinary fuel vehicles, Starway Eta Ursae Majoris adopts a full touch design, and makes various adjustments to various common functions through a 24.6-inch integrated curved screen, omitting most physical buttons, so the visual effect is relatively good, which is more in line with the current consumer’s operating habits.

In terms of intelligent network connection, Starway Eta Ursae Majoris is equipped with the intelligent vehicle system of Lion Ecology 5.0. With the support of Qualcomm Snapdragon 8155 chip, it can realize powerful human-vehicle interaction such as quick start in 3 seconds, identification in 2 seconds and continuous processing of more than 20 instructions in 30 seconds.

In addition, its Iflytek Voice can also control 429 functions, which is not inferior to mainstream new energy vehicles in terms of intelligent experience.

In terms of common basic configuration, Starway Eta Ursae Majoris has played the traditional advantages of domestic high-end models, with panoramic sunroof, induction trunk, steering wheel shift and wireless charging of mobile phones as standard.

The price of this car is 152,800 yuan, but it has reached a higher level in configuration.

Powerful dynamic performance, carefully adjusted chassis.

Face value, space and configuration are all static experiences of a car, but these are not enough to attract consumers.

Starway Eta Ursae Majoris provides users with powerful dynamic performance and good control experience, and the dynamic performance is not disappointing.

Specifically, Starway Eta Ursae Majoris is equipped with a 2.0T engine, matched with a 7-speed wet dual-clutch gearbox, with a maximum power of 192kW and a maximum torque of 400N·m, which is the first echelon of the 2.0T engine.

In addition, this car also provides luxury car-class equipment such as CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system, intelligent brake-by-wire system, etc., and is equipped with up to 7 driving modes, which can easily cope with diverse and complex road conditions and further enhance the driving experience.

In terms of safety performance that consumers are concerned about, Starway Eta Ursae Majoris also tries its best to satisfy users.

This car is equipped with 12 ultrasonic radars and 5 millimeter-wave radars, which can realize 21 basic functions of ADAS. Lane keeping, lane departure warning, active braking and road traffic sign recognition are all standard.

What’s the "high-end" of Starway Eta Ursae Majoris?

Xingtu is one of the four brands owned by Chery, which is mainly positioned in the high-end market.

However, it should be noted that, including the newly listed Star Road Eta Ursae Majoris, among the models under the Star Road brand, the price of the medium and large SUV with the highest positioning is only 233,900 yuan.

Compared with the joint venture model of the same level, it still has obvious price advantage.

To some extent, the "high-end" of Xingtu brand is not reflected in the price, but in the high-end configuration.

Its price is indeed higher than other Chery cars, but it is catching up with higher-level luxury models in configuration.

Take the electromagnetic induction suspension as an example. More than 400,000 German luxury medium-sized SUVs, such as BMW X3, Audi Q5L and Mercedes-Benz GLC, were not provided, but Starway Eta Ursae Majoris put it down to the mid-range model with a price of 174,800 yuan.

This is more realistic than many brands that only achieve "high-end price". This is the high-end that many consumers really need.

Concluding remarks

In the past two years, the popularity of new energy vehicles has continued to soar, attracting a lot of attention. However, from an objective point of view, most consumers still want to choose a fuel vehicle with strong performance and very worry-free, so Starway Eta Ursae Majoris has great potential. With such strong product performance, those at the same level who play with low-priced joint venture cars should be careful.

On May 18th, the brand-new flagship product of Chery Automobile, Tiggo 8 PRO, was officially launched through online cloud live broadcast with a younger marketing method. The new car has launched a total of 9 models, with the price ranging from 126,900 yuan to 171,900 yuan.

At the same time, Chery Automobile adheres to the user-centered concept. On the occasion of the listing of the Tiggo 8 PRO, it brought the "Global Luxury Gift" 7 ensemble to the subscribers, including ① cash gift: you can enjoy 7,000 yuan cash-filled red envelopes when you book a car; 2 replacement ceremony: enjoy a subsidy of 10,000 yuan for replacement; ③ Financial gifts: ultra-low annual rate of 1.99%, monthly payment of 1,000+; 4 Free of warranty: enjoy free basic maintenance for 6 times in 3 years; ⑤ Traffic gift: basic traffic is free for life (the first owner) and entertainment traffic is free for the first three years (2G/ month); 6 upgrade ceremony: free OTA upgrade for the whole vehicle for life; ⑦ Warranty Ceremony: Seven grand gifts, such as engine lifetime warranty, come with sincerity.

(Note: Replacement gift and free gift are two choices.)

As the newest member of the Tiggo 8 series, Tiggo 8 PRO is positioned as "the flagship of global power technology". The new car comes with a brand-new space-time matrix design language, Lion5.0 AI technology smart cockpit, Kunpeng Power and many other core technologies, which not only breaks the traditional marketing model, but also launches a "three-body technology exploration car" in conjunction with the popular sci-fi IP "Three-body". At the same time, the new car breaks through the thinking framework of daily life with users with the concept of sci-fi culture, and conveys the spiritual connotation of Chery brand rejuvenation and technology.

Space-time matrix design language brings the beauty of natural laws.

As a dream car connecting science fiction and reality, Tiggo 8 PRO adopts a brand-new space-time matrix design language to present the beauty of geometry to the fullest. The front face of the space-time staggered matrix of the new car is composed of a large area of "X"-shaped black grille, and the grille is covered with strip elements, just like the two-way foil emitted by the singer civilization in "Three-body", which is fascinating in science fiction and meets the imagination of young people on the future sci-fi appearance.

In addition, the Tiggo 8 PRO is also equipped with a photon energy intelligent ceremony light group, which not only includes the dazzling LED interstellar particle technology headlights, but also incorporates the futuristic "energy concept" in four details. Through all-round energy concept lights, it brings a ceremonial visual feast to young users, and every time it is started, it can remind people of the beauty of the starry sky.

Smart cockpit technology, so that life can always enjoy the convenience of technology.

In Three-body, the microscopic particle "Naoko" with extremely high intelligence left a deep impression on all readers. Tiggo 8 PRO brings Chery a new generation of "Lion 5.0 AI Technology Smart Cockpit" to users, and its Xiaoqi Smart Car Butler 5.0 is like a "wise son", which is a small partner who can realize the evolution of AI artificial intelligence in all dimensions of the whole vehicle. In addition, the new car is also equipped with six modules including the AI Emotional Super Interactive System and over 15 emotional recognition interactive functions, which can not only monitor and actively care for drivers’ safe driving, but also support multi-mode voice, wake-up free and intelligent car control. It is definitely the AI assistant that young users dream of.

Not only that, the Tiggo 8 PRO is also equipped with the W-HUD interstellar flying head-up display function launched by Chery, which can display various functions such as speed, dynamic ADAS, navigation, telephone, etc., so that users can have a panoramic view of the required vehicle information just by looking straight ahead, which greatly improves the travel safety and allows young people to enter the "super information society" in "Three-body" in advance.

In terms of comfort and entertainment that young users pay more attention to, Tiggo 8 PRO is equipped with Chery’s first gravity-free queen’s adaptive car, six-sense fragrance diffusion system, the second row of shared entertainment smart screen and other unique configurations at the same level, with SONY luxury 10-speaker surround sound and the most scientific and technological atmosphere light group at the same level, so that young users can enjoy the ultimate immersive audio-visual entertainment experience.

Kunpeng’s power is empowered, and the whole world is full of intellectual interest.

For young people, the heart of exploring the world is endless, so the pursuit of automobile power is equally demanding. With the powerful empowerment of Kunpeng Power, Tiggo 8 PRO will launch the strongest product lineup at the same level, including Kunpeng 1.6TGDI/2.0TGDI fuel power and Kunpeng hybrid power, to meet the car demand of users in the whole scene.

Among them, the Kunpeng Power 2.0TGDI engine has a maximum power of 187kW and a peak torque of 390N·m, which not only accelerates into the "7-second club" at zero speed, but also provides sufficient power in the middle and rear stages, and its efficiency is comparable to the curvature drive in Three-body. At the same time, Kunpeng Power’s 1.6TGDI/2.0TGDI engines all won the "China Heart" Top Ten Engine Awards, and won the recognition and favor of users all over the world for their excellent power performance, fuel economy and reliability.

In addition, the new car is also equipped with the "CHERY AWD" Chery all-scene intelligent control four-wheel drive system, which is built by Chery and ZF and integrates many leading technologies in the world. The system provides six all-scene road modes including economy, ordinary, sports, snow, mud and off-road, which can unlock the all-vehicle scene for users.

In addition to the fuel-powered version, the younger Tiggo 8 PRO will also have a hybrid version equipped with Kunpeng DHT. With the core technical advantages of "3 engines, 3 gears, 9 models and 11 speeds", users can bid farewell to fuel anxiety and bring a more worry-free and extreme car experience in today’s soaring oil prices. Among them, "3 engines" refers to three power sources consisting of a 1.5T hybrid engine and dual motors, which can simultaneously drive the dual motors and generate electricity. With three physical gears, the technical strength covering 11 kinds of all-vehicle scenes ensures efficient power output, and at the same time, it can cope with more working conditions and balance power and fuel consumption.

As a star model under Chery’s "big single product" strategy, the sales volume of the Tiggo 8 series exceeded 50,000 units from January to April, and the 500,000 th vehicle rolled off the assembly line on April 27. The rise of a new generation of consumers is also driving the change of the rules of the game in the automobile industry. Different from other family products of the Tiggo 8 series, the Tiggo 8 PRO, which is jointly named with Three-body, has a younger and more fashionable positioning, and outlines the prototype of the sci-fi future car for us from the dimensions of design and use. It is believed that under the empowerment of futuristic intelligent technology and global power, Tiggo 8 PRO is bound to bring better products and interactive experience to young users, and will also open up a new road for Chery Automobile in the younger market segment. ????

The National Health and Wellness Committee held a regular press conference in Beijing on June 5 to introduce the progress and effectiveness of eye health work in China.

In 1999, the World Health Organization and the International Association for the Prevention of Blindness launched the "Vision 2020" global initiative, with the mission of eliminating avoidable blindness (cataract, trachoma, river blindness, child blindness, low vision and ametropia) on a global scale by 2020, and reversing the trend that avoidable visual injuries may double from 1990 to 2020. China is the first country in the western Pacific to launch the "Vision 2020" action. Since then, the core strategy and objectives of the "Vision 2020" action initiative have been integrated in the formulation of the 11th and 12th Five-Year plans for preventing and treating blindness. At the World Health Assembly in 2013, after the resolution "Universal Eye Health: Global Action Plan 2014-2019" was passed (still a part of the "Vision 2020" action initiative), the country formulated the "Thirteenth Five-Year National Eye Health Plan (2016-2020)" according to the requirements of the new resolution and the overall requirements of building a healthy China and deepening the reform of the medical and health system.

The three core strategies of "Vision 2020" have been fully incorporated into our national defense blind treatment and eye health work: disease control combined with primary health care, human resource development, infrastructure construction and appropriate technology application.

Governments at all levels in China vigorously promote the prevention and treatment of blindness, constantly improve the national, provincial (autonomous regions and municipalities directly under the Central Government) and municipal management systems for prevention and treatment of blindness and the prevention and treatment network of eye diseases in counties, townships and villages, and ensure the accessibility of eye health services at the grassroots level through the construction of the prevention and treatment network. In addition, the work mode of preventing and treating blindness has changed from a single work of preventing and treating blindness to multi-faceted eye health management. At present, more attention is paid to moving forward the gateway and sinking resources, bringing primary eye care into primary health care, bringing ophthalmic diseases into chronic disease management, establishing eye health files, tracking and following up eye care and other long-term mechanisms. The prevention of blindness in China adheres to the government-led, multi-sectoral cooperation and the participation of the whole society. Through the overall planning and policy guidance of the government, the academic groups’ technical advantages, the participation of private hospitals and the active participation of social organizations, a model of eye disease prevention and treatment suitable for China’s national conditions has been formed, providing comprehensive, fair and accessible eye health services for the people.

Cataract is the first blinding eye disease in China.

Cataract is the first blinding eye disease in China. Through all-round long-term efforts, such as developing free cataract treatment project, realizing full coverage of medical insurance and improving the level of ophthalmology service in county-level medical institutions, the number of cataract operations per million people in China has increased from 83 in 1988 to 2205 in 2017, an increase of nearly 27 times. The surgical coverage rate of cataract patients has increased to 62.7%, and the goal that the number of cataract operations per million people in China should reach more than 2,000 by the end of 2020 proposed in the "Thirteenth Five-Year National Eye Health Plan" has been achieved ahead of schedule. In recent years, the state has promulgated a series of policies on promoting the construction and development of medical complexes, promoting the construction of graded diagnosis and treatment system, and comprehensively improving the comprehensive diagnosis and treatment capacity of county-level hospitals. The ophthalmic service capacity of county hospitals in China has been further improved. At present, about 90% of counties in China have ophthalmic medical institutions, and about 90% of them can independently carry out cataract surgery.

Our government actively promotes the early screening and early treatment of childhood blindness.

The proportion of children’s blindness in the total number of blind people is low, but because children are in the early stage of their life cycle, the number of years of disability life lost and the time of disability is long, children’s blindness often brings great burden to families and society. In 2006, the second national sampling survey of disabled people showed that the sampling ratio was 1.93%, the number of children aged 0-6 was 51,328, and there were 193 cases of visual disability, with a visual disability rate of 3.76‰. Over the years, the Chinese government has been actively promoting the early screening and early treatment of blindness in children. Among them, the incidence of retinopathy of prematurity has dropped from 20.3% in the 1990s to 10.8% in 2005, and the blindness rate has dropped significantly. In 2004, after the publication of "Guidelines for the Prevention and Treatment of Oxygen and Retinopathy in Premature Infants", a screening system was basically formed in Beijing, Shanghai, Guangzhou, Shenzhen and other places, which was under the responsibility of an eye center and jointly operated by several neonatal intensive care units. In 2013, in order to improve the quality of children’s health care, and further standardize the contents, methods, processes and assessment of children’s health care services in related fields, the state issued the Notice on Printing and Distributing the Technical Specifications for Children’s Eye and vision care (Wei Ban Fu She Fa [2013] No.26). In 2019, the state issued the "Notice on Doing a Good Job in Eye Care and Vision Examination for Children Aged 0-6", demanding that the establishment and improvement of the residents’ electronic health record information system be accelerated, and the electronic management of the vision health records of children aged 0-6 should be realized as soon as possible.Ensure that the contents related to children’s vision health records in children’s health records of 0-6 years old are completely, accurately and smoothly extracted when children enter school, and handed over to educational institutions in time. In addition, statistical indicators such as the number of children aged 0-6 who have eye care and vision examination, the number of children aged 6 who have vision examination, and the number of children aged 6 who have poor eyesight have been added to the Annual Report on Health Care and Health of Children under Seven. The coverage of eye care and vision examination for children aged 0-6 years and the establishment of electronic files of vision health have been included in the assessment system, and it is required that the annual coverage of eye care and vision examination for children aged 0-6 years will reach over 90% from 2019.

Until the early 1980s, the rehabilitation of low vision was still a blank in China. In 1983, Beijing Tongren Hospital set up the first low vision clinic in China, which filled the gap in the rehabilitation of low vision in China. In 1991, China incorporated the rehabilitation of low vision into the Outline of the Eighth Five-Year Plan for the Disabled in China. Since then, until the Thirteenth Five-Year Plan, the China Disabled Persons’ Federation has made the rehabilitation of low vision one of its key tasks. Through the establishment of the low vision rehabilitation department, training personnel, developing and supplying visual AIDS, and popularizing knowledge, it has trained a large number of low vision rehabilitation professionals and trained hundreds of thousands of parents of children with low vision. According to the National Plan for the Prevention and Treatment of Blindness (2012-2015), all provincial rehabilitation institutions for the disabled have established "low vision rehabilitation centers" to strengthen the service capacity building of low vision rehabilitation centers. Establish the production and supply service network of low-vision AIDS to improve the quality of life of low-vision patients. In 2013, the State issued the Notice on Printing and Distributing Technical Specifications for Children’s Eye and vision care, which clearly stipulated that newborns should be screened for eye diseases regularly after birth, so as to reduce the occurrence of children’s low vision from the source. By 2020, China has initially established a relatively complete service network covering urban and rural areas, and a policy system has been formed in various places to guarantee basic assistive devices services for patients with low vision.The service ability and service status of fitting visual AIDS have been improved, and the adaptation rate of basic assistive devices for disabled people and disabled children with needs has reached over 80%. It can be predicted that under the overall planning of the national health administrative department and the China Disabled Persons’ Federation, through the joint efforts of the whole society, especially professional and technical personnel, China will gradually form a complete and formal evaluation and rehabilitation system to help patients with low vision improve their quality of life and participate in social life.

The number of ophthalmologists in China is estimated to have reached 40 thousand.

The number of ophthalmologists in China was 19,100 in 2003, and now it is estimated that the number has reached 40,000, which is more than twice that of 2003. As early as 2014, there were 1.13 ophthalmologists in every 50,000 people in China, which has exceeded the WHO requirement that there should be one ophthalmologist in every 50,000 people in a well-off country. In 2018, the number of doctors with cataract surgery ability in China was 13,835, 2.33 times that of 2000 (5,939). The number of full-time nurses in ophthalmology has also increased significantly, from 16,100 in 2003 to 50,000. In addition, the proportion of middle and senior ophthalmologists and the ratio of ophthalmologists to doctors and nurses are gradually becoming reasonable. The number of optometrists increased from 1487 in 2006 to 6218 in 2018, a fourfold increase. The number of ophthalmic medical service institutions has increased from more than 4,000 in 2006 to more than 6,000 today, an increase of more than 50%. The number of ophthalmic beds has increased from more than 40,000 in 2000 to more than 130,000 in 2018, a threefold increase.

Trachoma is no longer a public health problem that harms our visual health.

Through the long-term investment and efforts of the China Municipal Government, the patriotic health campaign of the whole society, the implementation of a series of measures such as environmental improvement and the promotion of SAFE strategy, the improvement of economic level and medical level, the state’s investment in rural medical construction and medical insurance, the public health conditions and medical conditions have been greatly improved, and the accessibility of antibiotics for trachoma patients has been greatly improved. In 2014, China achieved the goal of eliminating blinding trachoma proposed by WHO. On May 18th, 2015, it was officially announced at the 68th World Health Assembly: In 2014, China met the requirements of WHO to eradicate blinding trachoma, and eliminated blinding trachoma ahead of schedule. Trachoma is no longer a public health problem that harms our visual health. In 2019, the World Health Organization certified the work of eliminating blinding trachoma in China according to new procedures and standards.

The prevention and treatment of uncorrected ametropia has become an important part of eye health work in China.

屈光不正中的近视是世界范围内发病率最高且年龄跨度最大的眼健康问题，其中高度近视视网膜病变在致盲原因中占相当高的比例，未矫正屈光不正的防治已成为我国眼健康工作的重要内容。2018年下半年，国家卫生健康委员会同教育部、民政部组织开展了2018年全国儿童青少年近视调查工作。2019年4月29日，国家卫生健康委员会举办新闻发布会，介绍2018年儿童青少年近视调查结果。调查结果显示，2018年全国儿童青少年总体近视率为53.6%。其中6岁儿童为14.5%，小学生为36.0%，初中生为71.6%，高中生为81.0%。近年来，党中央、国务院高度重视儿童青少年近视防控工作，近视防控已成为国家战略。2016年至2019年，连续4年将全国“爱眼日”的主题聚焦在儿童青少年的近视防控。为做好近视的防治工作，2018年6月5日，国家卫生健康委员会召开专题新闻发布会，介绍儿童青少年科学防控近视情况，同时发布了《近视防治指南》《弱视诊治指南》和《斜视诊治指南》三部指南。2018年8月28日，习近平总书记再次就儿童青少年近视问题作出重要指示，强调全社会都要行动起来，共同呵护好孩子的眼睛，让他们拥有一个光明的未来。为贯彻落实习近平总书记关于近视问题的重要指示批示精神，切实加强新时代儿童青少年近视防控工作，2018年8月30日，教育部会同国家卫生健康委员会、体育总局、财政部、人力资源社会保障部、市场监督管理总局、国家新闻出版署、广播电视总局八部门制定了《综合防控儿童青少年近视实施方案》（以下简称《实施方案》）。《实施方案》不仅明确了家庭、学校、医疗卫生机构、学生、政府相关部门应采取的防控措施，还明确了八个部门防控近视的职责和任务。2019年10月，国家卫生健康委员会疾控局组织制定并印发了《儿童青少年近视防控适宜技术指南》，指导科学规范开展防控工作，提高防控技术能力。全国防盲技术指导组组织编写的《儿童青少年近视防治科普100问》，对近视防治中的疑问和误区，给出了科学解释。目前，在全社会已营造了儿童青少年近视防控“政府主导、部门配合、专家指导、学校教育、家庭关注”的良好氛围。

With the great attention of the party and the government, the ophthalmology medical and health undertakings have developed rapidly through various joint efforts. The results of two epidemiological surveys of blindness and visual impairment in nine provinces and cities in 2006 and 2014 showed that the prevalence of blindness and moderate and severe visual impairment in China decreased by 37.8% and 15.4% respectively according to the assessment of daily life vision. According to the best corrected vision, it decreased by 37.6% and 27.2%. It is estimated that only among people over 50 years old, the number of blind people in China has decreased by more than 700 thousand, and the number of patients with severe visual impairment has decreased by more than 500 thousand.

At present, the biggest challenge for eye health is the increasing population and aging.

With the promotion of national defense blindness, the improvement of national economic level, the change of people’s lifestyle and the change of population structure in China, the spectrum of blinding eye diseases has changed greatly. The main blinding eye diseases have changed from infectious eye diseases of trachoma in the past to metabolic and age-related non-infectious eye diseases, mainly cataract, keratopathy, retinal diseases, ametropia, glaucoma and amblyopia. The biggest challenge facing China’s eye health at present is the increase of population, especially the increasing aging. By 2019, China’s population over 60 years old has reached 253.88 million, accounting for 18.1% of the country’s total population, and the elderly population is still increasing. The increase in the number of elderly people means that the number of patients with age-related eye diseases is increasing, including ametropia and cataract, which are the main burden of eye diseases in China. In addition, the common blinding eye diseases, including glaucoma, macular degeneration and other fundus diseases, are also age-related eye diseases, and the prevalence rate in the elderly population is much higher than that in young people. These are still the challenges faced by eye health work in China and the focus of eye health work in the future.

除了推动我国自身眼健康事业的发展，我国在防盲与眼健康领域加强国际交流与合作，践行我国全球卫生战略。全国防盲技术指导组整合全国防盲资源，启动的集流行病学调查、专业培训、医疗和健康教育为一体的“光明行”项目中，除了我国老少边困及高原地区的4万余名白内障患者受益，该项目还从2008年开始，跨出国门，在亚太地区的朝鲜、柬埔寨、蒙古国、老挝、越南、孟加拉国、巴基斯坦等国家及地区开展公益活动。2010年“光明行”走入非洲，在津巴布韦、马拉维、赞比亚和莫桑比克等开展白内障复明活动。2015年12月习近平主席在中非合作论坛约翰内斯堡峰会开幕式上致辞时将“中非公共卫生合作计划”作为未来三年同非方重点实施的“十大合作计划”之一予以提出。2015年国家卫生健康委出台的《推进“一带一路”卫生交流合作三年实施方案（2015-2017）》中也明确将开展“光明行”眼科义诊活动列为卫生发展援助的重要内容之一。至今，中国已在40多个国家开展“光明行”活动，其中十多个国家是多次活动，帮助数万名白内障患者重见光明。

"Guangmingxing" not only provides free cataract surgery for local people, but also donates advanced ophthalmic surgery equipment and instruments and medicines. It also provides students with vision screening, donates glasses, and carries out complicated fundus diseases and glaucoma surgery. Academic lectures and clinical teaching have been held in the local area, and an "Ophthalmology Cooperation Center" has been established with relevant countries to conduct long-distance consultation on eye diseases by using the Internet and expand various forms of technical exchanges and cooperation. At the same time, we should pay attention to personnel training and organize local doctors to go to China for training. China’s internationalization of public welfare for the prevention of blindness has brought light to the people of the aided countries, fully demonstrated China’s actions and contributions in building a community of human destiny and countries along the Belt and Road, and also became an important force in China’s diplomacy, further promoted international exchanges and cooperation in health, and enhanced China’s voice and influence in regional and global multilateral health governance mechanisms.

With the change of lifestyle, social development and aging population, the spectrum of ophthalmic diseases in China has undergone major changes. According to the National Health China 2030 Program, we should integrate eye health into general health, formulate our eye health plan, and formulate the 14 th and 15 th eye health plan according to our national conditions. Change the unbalanced regional allocation of ophthalmic resources in China, promote balanced development, shift the treatment of blinding eye diseases to disease prevention and control, pay special attention to the sinking of major blinding eye disease prevention and control technologies, strengthen the construction of primary ophthalmology and ophthalmology teams, and continue to improve the construction of China’s three-level blindness prevention system. It is necessary to continue to promote the training and promotion of appropriate technologies that can prevent and control blinding eye diseases, and move the gateway forward to reduce the incidence and increase the control effect. When the technology is mature, we should promote the screening of eye diseases based on artificial intelligence technology to achieve early detection and early treatment of blinding eye diseases, and try our best to bring the screening of common blinding eye diseases into the chronic disease management system under the premise of China’s economic conditions.

Myopia of children and adolescents has become the main cause of vision damage in China.

Myopia of children and adolescents has become the main cause of vision damage in China. We should resolutely implement the national implementation plan on myopia prevention and control to achieve the goal of myopia prevention and control of children and adolescents in China. For the evaluation of cataract surgery, we should not only consider the quantity, but also evaluate the quality, pay attention to the important index of cataract surgery coverage, formulate the prevention and control index of cataract surgery according to the national conditions, and moderately relax the indications according to the level of social and economic development. In addition, in terms of commonly used ophthalmic equipment and technology, we should vigorously promote localization and completely change the current situation of relying heavily on imported equipment and technology. Breakthroughs have been made in common technology and neck sticking technology. Through scientific popularization, we will enhance people’s understanding of the basic knowledge of eye disease prevention and control, improve the awareness rate, enhance people’s awareness of blinding eye disease prevention and control, and incorporate popular science work into the national eye health plan and the national health science popularization plan. Due to the extension of life expectancy, the increase of the total population, the acceleration of the aging process of the population, and the continuous improvement of people’s demand for eye health, the prevention and treatment of eye diseases in China is still an arduous task, and the primary eye care work still needs to be strengthened, and the concept of healthy living of like eyes needs to be further strengthened.

CCTV News:Since the beginning of this year, the local tourism market has been heating up, and cultural tourism has been favored by people. Relying on the advantages of their own cultural tourism resources, all localities have launched special activities to attract tourists’ consumption experience. In the past weekend, the weather in Jiangxi was fine, and various scenic spots and rural tourist attractions ushered in a tourist boom.

Now is the spring bamboo shoots season. Dayuya Mountain in Ganzhou, Jiangxi Province held unique cultural tourism activities such as spring bamboo shoots competition, Hakka folk songs and folk performances, which made tourists enjoy it.

Tourists come in droves, which makes the countryside popular, and the villagers’ local products have also become the best-selling "fragrant cakes".

In yingtan, Jiangxi Province, Longhushan launched a unique collection of literary creation and elegance. The scenic spot has prepared a special creative exhibition area for tourists, so that tourists can set up stalls in the scenic spot to sell their creative ideas, which not only enriches the tourism products in the scenic spot, but also enhances the experience of tourists’ participation in tourism.

　　Xinhua News Agency, Beijing, August 25thTitle: Three Big Data Show Benefits of South-to-North Water Transfer Project

　　Xinhua News Agency reporter Liu Shiping

　　On August 25th, the Yellow River crossing project of the Middle Route of South-to-North Water Transfer Project passed the completion acceptance of the design unit project hosted by the Ministry of Water Resources. So far, 155 design unit projects in the east and middle routes of the South-to-North Water Transfer Project have all passed the completion acceptance of the Ministry of Water Resources.

　　According to statistics, the South-to-North Water Transfer Project has now transferred more than 56 billion cubic meters of water and benefited more than 150 million people, fully demonstrating the benefits of this project.

　　This is the view of Danjiangkou Reservoir in danjiangkou city, Hubei Province (photo taken on May 20, 2021, photo of drone). Xinhua News Agency reporter Cai Yang photo

　　Major nodes of South-to-North Water Transfer Project: 155 design unit projects have all passed the completion acceptance.

　　The acceptance of the Yellow River crossing project in the middle route of South-to-North Water Diversion Project means that all 155 design unit projects in the east and middle routes of South-to-North Water Diversion Project have passed the completion acceptance, which also marks that the whole project has turned into the formal operation stage.

　　The east route of South-to-North Water Transfer Project starts from Jiangdu Water Control Project in Yangzhou City, and the Yangtze River water flows northward into Shandong. The middle line draws water from the first sluice of Taocha Canal of Danjiangkou Reservoir into the canal, and the south water flows thousands of miles, moistening Henan, Hebei, Tianjin and Beijing. Among the 155 design unit projects that have passed the completion acceptance of the Ministry of Water Resources, there are 68 in the east line and 87 in the middle line of the South-to-North Water Transfer Project.

　　The Yellow River crossing project that passed the acceptance this time is the control project of the middle route of South-to-North Water Transfer Project, and it is also the first time that China has used large-diameter shield construction to cross rivers. After the yellow river crossing project started in 2005, a series of technical problems were overcome. Since the completion of the project, the operation has been safe and stable.

　　The relevant person in charge of the Ministry of Water Resources said that all 155 design unit projects have passed the completion acceptance, which is a major node since the first phase of the South-to-North Water Transfer Project was completed and put into use, laying a foundation for promoting the completion acceptance of the first phase of the South-to-North Water Transfer Project and the high-quality development of subsequent projects. In the next step, the Ministry of Water Resources will accelerate the preparatory work for the completion and acceptance of the first phase of the East and Middle Route of the South-to-North Water Transfer Project, and continuously improve the comprehensive benefits of the project.

　　Near Yujiazhuang Village, north of Zhengding County, Shijiazhuang City, Hebei Province, the main canal of the Middle Route of South-to-North Water Transfer Project is intertwined with high-speed rail and highway (photo taken on May 24, 2021, photo of drone). Xinhua News Agency reporter Cai Yang photo

　　Water transfer exceeds 56 billion cubic meters: it has changed the water supply pattern in some areas in the north.

　　The first phase of the East and Middle Route of the South-to-North Water Transfer Project was completed in November 2013 and December 2014 respectively. According to the statistics of China South-to-North Water Diversion Group Co., Ltd., as of 8: 00 on August 25th, the east and middle routes of South-to-North Water Diversion Project have transferred 56.324 billion cubic meters of water. After deducting losses, the east and middle routes of the South-to-North Water Transfer Project have supplied 54.424 billion cubic meters of water to Henan, Hebei, Tianjin, Beijing and Shandong.

　　Experts believe that the South-to-North Water Transfer Project has changed the water supply pattern in some northern areas since it was fully flooded, and at the same time promoted the recovery of the ecological environment of rivers and lakes in the receiving area and the recovery of groundwater level, resulting in huge economic, social and ecological benefits.

　　As far as the middle route of South-to-North Water Transfer Project is concerned, the water quality of Danjiangkou Reservoir and the middle route is Class II standard of surface water quality and above. Drinking Yellow River water has been replaced by South Water in many places in Henan Province. More than 5 million people in Cangzhou, Hengshui and Handan in Hebei Province bid farewell to drinking high-fluorine water and bitter salt water for a long time because of South Water.

　　Beneficiary population exceeds 150 million: the level of water supply security has been improved.

　　The reporter learned from the South-to-North Water Diversion Group that by the end of December 2021, there were 42 cities benefiting from the first phase of the South-to-North Water Diversion Project. Among them, there are 24 middle-line beneficiary cities and 18 eastern-line beneficiary cities.

　　As far as the middle route of South-to-North Water Transfer Project is concerned, South Water has become a new lifeline for water supply in some large and medium-sized cities along the route. Among them, more than 70% of Beijing’s urban water supply is South Water; Almost all the water supply in the main urban area of Tianjin is south water; The level of water supply security in Henan and Hebei has also been improved due to the South Water.

　　The relevant person in charge of the South-to-North Water Diversion Group said that the total beneficiary population of the east and middle routes of the South-to-North Water Diversion Project is close to 153 million. Compared with 2020, the number of beneficiaries has increased by about 10 million.

　　The person in charge said that the main reasons for the increase in the beneficiary population are: in 2021, Hebei Province carried out the rural drinking water source replacement project, which increased the beneficiary population of South Water by 7,815,500; In Beijing, the newly-built water receiving plant using South Water has increased the beneficiary population by 1 million. Tianjin has increased its beneficiary population by 1 million.

At the end of 2023, ACE-YKYB, a clothing brand headed by Z.TAO, opened its first offline store in Hangzhou Yaowang X27 Theme Park. The overall design was mainly gray and white, focusing on young trends. ACE-YKYB, whose full name is YOUNG KING YOUNG BOSS, was founded by Z.TAO and his team in 2019.

It is nothing new for stars to enter the clothing industry and create personal brands. According to incomplete statistics, at least 20 personal fashion brands created by domestic stars are active in the market.

In 2023, under the upsurge of physical consumption, old brands returned to the market, new brands actively explored offline, and star street brands gradually recovered.

At the same time, there are still star street brands closing stores and withdrawing from the market. Just like the ever-changing popularity, traffic is easy to disappear, and star brands are always short-lived and criticized for "cutting leeks". How to find a long-term development model is a common problem in the industry.

one

There are still star street brands shrinking in closing stores.

As early as 2003, CLOT, founded by Edison Chen, had brought a wave of entertainment stars from Hong Kong, Taiwan and the mainland to create personal brands. The trendy brands that appeared at that time-PHANTACi from Jay Chou, STAYREAL from A Xin in May and MADNESS from Shawn Yue-were still active in the market.

In the next twenty years, more and more star fashion brands were just a flash in the pan, and after a short boom, they gradually fell silent and were finally forgotten. For example, DUEPLAY in Ryan, WDMD in Bao Beier, and STAGE…… in Show Lo … have all become history, and some once-hot brands have inevitably declined.

Looking back on 2023, there are still star street brands shrinking in closing stores. At the beginning of the year, Shawn Yue’s personal brand MADNESS, which was founded nine years ago, adjusted its business line, and the online Tmall flagship store stopped operating. Subsequently, its first offline store in Sanlitun, Beijing, and the only brand direct store in the mainland also closed.

Source: HYPEBEAST

In June, YCY withdrew from the ranks of shareholders of Shanghai Rixin Yueyi Brand Management Co., Ltd., a subsidiary of BABT, and actually withdrew from the brand; The first offline life concept store of CANOTWAIT_, a trendy brand founded by William Chan, which landed in Shanghai in 2022, has not been searched at present.

Before that, in 2022, the star street brand experienced a fierce tide of closing stores. In July 2022, SMUDGE, a JJ Lin trendy clothing brand that once opened physical stores in shanghai new world and Wuhan centers, closed its last store in Changle Road, Shanghai, leaving only online sales channels.

On May Day, STAYREAL, a trendy brand founded by A Xin and illustrator Buerliang, closed the Xidan Joy City store and withdrew from the Beijing market. At its peak, STAYREAL once had more than 40 stores, and now there are only five, located in Shanghai, Guangzhou, Changsha and Suzhou.

Also in 2022, Edison Chen’s personal brand JUICE closed its stores in Taikooli in Beijing and Taikooli in Chengdu. At present, there are only three stores in China, namely Shanghai, Chengdu and Guangzhou, and the goal of "opening 50-100 stores" has long been dashed.

Source: CLOT official website

At the same time, new brands are emerging. At the end of 2022 and the beginning of 2023, Nana Ou-yang’s personal brand nabi and Dylan’s personal brand D.Desirable appeared one after another.

New brands are emerging quickly, and "rollover" is also fast. The first product series "Yunduo Capsule Series" launched by nabi, a personal brand in Nana Ou-yang, is hotly debated because of its high price and low quality. The rabbit ear bathrobe with a price of 998 yuan is made of 86% polyester fiber, and the product pricing is seriously inconsistent with the material price.

Pricing and quality issues are the core of the long-term criticism of star street brands. At the same time, Lu Han’s trendy brand U.G.C was also hotly searched for pricing and quality issues. A blogger commented: "The clothes with a price of 1,500 yuan are full of threads, and the lathe work is poor, and there are broken lines everywhere. It is estimated that the cost of one piece is only 60 yuan."

On January 2nd, in the notice of Shanghai Municipal Market Supervision Bureau, a short down of DANGEROUS PEOPLE brand was notified because it failed to meet the filling standard requirements, which easily affected the normal hormone secretion of human body. DANGEROUS PEOPLE brand is a menswear brand launched in Joker Xue in 2015.

The research of iResearch once pointed out that more than 70% consumers are willing to pay a premium below 30%, and young people are more willing to pay a high premium above 30%. Stars have their own appeal, self-created brands often have a premium, and fans-based audiences are also willing to pay the bill. The excessive premium of some brands has exceeded the acceptance of consumers and fans, and young consumers are becoming more and more rational.

A long-term fan who bought the brand’s trendy brand products told the brand that idolize’s buying trendy brands means that fans pay for emotional value, and it is understandable to pay a higher premium. However, high prices and low quality can easily arouse fans’ resentment and be regarded as disrespecting fans, thus affecting the star’s personal image.

In her view, young consumers have become more and more rational, especially the fan groups are more and more familiar with the operation mode of the star economy. Most fans will no longer take it all without brains, and they will still consider the cost performance when buying star fashion products, especially the quality of products.

2

Flash+physical store, actively explore offline

In addition to the frequent contraction and controversy of closing stores, there are also some positive new trends in 2023.

According to the number of brands, most of the current active star street brands have opened physical stores, which are operated online and offline at the same time. With the recovery of offline consumption, star street brands have been actively deploying offline physical retail since last year.

South Korean actress Jessica’s personal brand BLANC&ECLARE is frequently distributed in the China market. In November 2022, China opened its first store in Vientiane World, Suhewan, Shanghai, and then quickly landed its second store in Hefei.

In 2023, BLANC&ECLARE opened its first stores in Beijing and Xiamen successively. According to the brand official website, BLANC&ECLARE also plans to expand in more than 10 cities including Chengdu, Xi ‘an, Nanning and Xiamen.

We11Done, the personal brand of Korean singer G-Dragon’s sister Quan Damei, is also one of the trendy brands that expand the offline retail layout frequently in recent two years.

According to the big data of Win Business, We11Done has opened 14 stores in shopping centers and department stores with an area of more than 50,000 square meters in 24 cities across the country, and has floor-to-floor brand stores in the core business districts of Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu and other cities.

In June, 2023, STAYREAL, a A Xin street brand that left the Beijing market for one year, returned in the form of STAYREAL PARK theme limited stores, introducing limited clothing and interactive experience devices, and then STAYREAL PARK theme limited stores were held in Shanghai, Guangzhou, Xi ‘an, Chengdu and other cities.

For more brands, compared with the heavy investment of long-term stores, the rental cost and operation and maintenance cost of curation and flash are lower, which is the priority choice for many star street brands.

Team Wang design, a brand with Jackson Wang as the manager and creative director, has been actively deploying flash in the world in recent two years, and has opened the concept space of the lower line limit in Shanghai, Shenzhen, Chengdu, Bangkok, Singapore and other places.

The location of pop-up shop is more flexible, and many brands will choose the core business district where the passenger flow in first-tier cities gathers, and at the same time play the role of marketing and publicity.

For example, Team Wang design’s time-limited concept stores are opened in the trend business districts of first-tier cities such as Shanghai TX Huaihai, Chengdu IFS and Shenzhen Vientiane Tiandi, and giant devices are often arranged in the stores to attract punch cards to break the circle.

Source: Team Wang design

At the same time, flash is also a test of physical stores under the landing line, which provides reference for the location of subsequent stores. GOODBAI, a brand founded by Bai Jingting and well-known domestic designer Shangguan Zhe, opened nomadic stores "Good Time Park" in Vientiane Tiandi, Paris and Singapore before the first physical store in Yanqing Road, Shanghai.

It is worth mentioning that star street brands gradually expand from clothing to more categories, such as dolls, ornaments, daily necessities, etc., from clothing brands to "fashion and lifestyle brands", and offline space is becoming more and more diverse.

For example, William Chan’s brand CANOTWAIT_ has also launched products such as masks, water cups, cultural creations and fragrances; GOODBAI is positioned as a "clothing and lifestyle brand". Both its stores and pop-up shop emphasize relaxed and comfortable living scene layout, and provide special coffee and co-branded desserts in the stores.

During Halloween last year, TEAM WANG design also held Halloween activities with the theme of Under the Castle in Shanghai, including Halloween themed secret rooms and outdoor Halloween fairs, which attracted wide attention.

The star’s own brand itself has a strong cultural attribute. The cross-border opening of secret rooms, markets and other forms is essentially to cater to young people’s favorite consumption formats, gain insight into the youth culture where fans are located, and convey lifestyle trends.

three

Explore the long-term development model

From a broader perspective, both domestic and international fashion brands are flooding into the market.

Domestic trendy brand stores such as Randomevent and ROARINGWILD have successively opened their stores into the core business of the city. The data shows that Randomevent stores have covered many cities such as Shanghai, Beijing, Chengdu and Changsha. ROARINGWILD has 9 stores in Beijing, Shanghai and Shenzhen.

Meanwhile, Supreme, an internationally renowned fashion brand, plans to open the first independent store in China market at No.291 Fumin Road. At present, the block has erected a large enclosure, and Shanghai will welcome Supreme’s 17th store in the world.

According to the consulting firm Frost & Sullivan, by 2025, the market size of China trendy retail industry will reach 475 billion yuan. As one of the gold diggers, star street brands still have great market prospects.

A core pain point is that the brand is highly dependent on the popularity of the stars themselves. Without the awareness of long-term development, the brand will soon die with the loss of popularity.

In the view of Cheng Weixiong, an independent analyst in shoes and clothing industry and founder of Liangqi brand, fashion brand is the lifestyle brand that best represents the fashion trend. It is not enough to rely solely on the appeal of stars. It is necessary to be more creative in product research and development, to show the channel selection in the latest channel where young users gather, to go to shopping centers offline, and to learn new marketing methods such as planting grass online to promote users’ reach.

Cheng Weixiong is optimistic about the future development of street brands: there is room for street brands, but to truly recognize the originality of street brands, rather than the homogenization of’ simple price increase+celebrity endorsement’, the individuality and differentiation of users need the materialization of lifestyle.

In 2023, some star street brands also received attention and began to enter the mainstream market. In November, TEAM WANG design officially launched the cross-border cooperation project capsule series "DONG" with FILAfusion, a trend sports brand owned by Fila, with Jackson Wang as the creative director.

Whether this star tide brand can survive for a longer time, let us wait and see.