Looking forward to the co-production trend of Chinese films in cross-strait and three places after the end of Golden Horse

Cross-strait cooperation has won favorable comments

　　The 48th Golden Horse Award has just concluded. Among the five works nominated for best film, except the relatively pure Taiwan Province films, the main producers of the other four films are all from the mainland, and most of the films nominated for other awards are also from Beijing, which is unprecedented in the Golden Horse Award in recent years. Regardless of whether "seediq bale" won the best film for the time being to praise local films, it can be seen from this nomination list that apart from the integration of mainland and Hong Kong films, the integration of Taiwan Province, Hong Kong, the mainland and the three places across the Taiwan Straits has become a general trend.

Seven cross-strait co-productions a year usher in a new era.

　　Xu Anhua won three weighty awards: Best Actor, Best Actress and Best Director. The three producers of this film, Bona Film Entertainment Co., Ltd., are from the mainland, Yingyi Entertainment Co., Ltd. is from Hong Kong, and Yindu Institution Co., Ltd. is a film company with a more mainland background although it is nominally from Hong Kong. In recent years, the film industry of Hong Kong and the Mainland has cooperated in an all-round way, and a large number of Hong Kong filmmakers have moved northward, which has jointly promoted the rapid development of the Chinese film market with mainland filmmakers, and this co-production craze has now begun to affect Taiwan Province.

　　The Taipei Film Committee mainly assists domestic and foreign film workers in Taiwan Province in landscape survey, venue application, financing, production and marketing … … After the signing of ECFA (Framework Agreement on Cross-Strait Economic Cooperation), there are more and more co-productions between the mainland and Taiwan Province. Rao Zijuan, director of the Taipei Film Committee, told Sina Entertainment that in 2011, two co-produced films, Starry Sky, were released in the mainland and Taiwan Province, and in 2012, there will be about seven co-produced films from Taiwan Province in the mainland to meet the audience, including LOVE directed by Doze Niu, starring Ehan Juan, Mark Chao and Zhao Wei, supervised by Li-Kong Hsu, and Eating Men and Women 2: Good Near and Good Far, starring Lan Zhenglong and Huo Siyan. There are so many co-productions, which can’t be compared with previous years.

Small fresh with large complementary environmental resources is the root of development.

　　Netizen Don He believes that from the award results of this Golden Horse Award, Taiwan Province is actually supporting local films as a big Chinese-speaking circle. Rao Zijuan, director of the Taipei Film Committee, believes that this is actually the inevitable way out after the development of Taiwan Province film. There is no special film school in Taiwan Province, but only the film departments of various universities, and many talents have to go overseas for further study, which has caused the film professionals, including directors, to often have a broken file. Rao Zijuan recalled that when he returned to Taiwan Province and worked in "Taiwan Province China Film Co., Ltd.", the company could not find any staff proficient in English to help foreign directors see the scenery. In addition to sufficient funds and a huge audience, the mainland has more film resources, which can provide necessary training for new directors. Moreover, co-production can break through the limitation of projection quota, which provides rich soil for the development of co-production. Rao Zijuan said, "Taiwan Province people like to talk about ideas, while mainlanders like to tell stories. Compared with the mainland, Taiwan Province’s culture is more detailed, filmmakers pay more attention to details, and the two sides complement each other, which can improve the quality of the film. "

　　In addition, the younger generation of directors in Taiwan Province now seem to have a more sense of mission. Some directors have made movies that sell well at the box office, but they can still go to other crews as deputy directors. They have a very close relationship. Director Jia Zhangke (Weibo) once gave a concise description of the relationship between mainland directors in Weibo. "Everyone looks down on each other." The ecological gap between the two places can be seen.

　　Rao Zijuan said, perhaps it is because Taiwan Province films have been waiting too long for a "renaissance", and directors like to discuss some profound topics. Nowadays, Taiwan Province seems to be less like a Chinese film made solely for entertainment.

Give up the quota system and impress the audience on both sides of the strait with "love"

　　Although there are more and more co-productions, it is now stipulated in Taiwan Province that only ten mainland films can be shown in a year. Interestingly, there is no quota limit for films in other regions. In mainland China, Taiwan Province films are imported, and the quota is pitiful. In recent years, only a few works have been shown to mainland audiences. It is understood that on December 9th, Eddie Peng Yuyan, who won the Golden Horse Award for Best Original Song, will be released in the Mainland on December 9th. According to informed sources, the box office miracles in Taiwan Province and Hongkong will also be released in the Mainland in January next year.

　　In addition, more and more filmmakers also call for breaking the quota restrictions, introducing more excellent films and strengthening cultural exchanges between the two sides, which requires the efforts of both sides.

　　Peggy Chiao, the godmother of Taiwan Province film New Wave, a famous scholar and producer, once said that although there is only a shallow strait between the mainland and Taiwan Province, the cultural gap is actually very deep. Rao Zijuan, director of the Taipei Film Committee, also said that at present, talking about love and humanity is still an excellent channel to break the "hard ice" of cross-strait culture. Xiaogang Feng’s made NT$ 30 million (about RMB 6.28 million), setting a record for the highest box office of mainland movies in Taiwan Province. "This film focuses on people after the natural disaster, and everything returns to people. This is a universal emotion."

Reasonable Marketing, Let Movies Boost Taiwan Province Tourism

　　Of course, mastering "love" does not mean getting the secret of success, and the expression is equally important. Xiaogang Feng’s box office in Taiwan Province is very ordinary, and it has not received a strong response, while Jiang Wen’s box office in Taiwan Province is less than NT$ 1 million, although it has swept the mainland film market. Rao Zijuan believes that such problems are mainly due to the failure of marketing and cultural barriers.

　　"We hope to promote cultural tourism between the mainland and Taiwan Province through Doze Niu’s LOVE, which will be released in the two places on Valentine’s Day next year." Rao Zijuan said, "Through this film, we can see the lives of ordinary Beijingers, which is what young people in Taiwan Province want to know. "If You Are the One" is also a love affair, but it is more like acting between two stars, Ge You and Shu Qi (Weibo). " Rao Zijuan also mentioned the drama "Treasure Island Village", which was widely welcomed in the mainland. This work about the culture of Taiwan Province’s family village has won unprecedented success, which shows that the cross-strait desire for cultural communication is still very strong.

　　Rao Zijuan believes that most film distribution companies in Taiwan Province still don’t know how to market mainland films, which leads to many excellent films being buried. Taiwan Province films often encounter such problems in the Mainland. In this regard, the Tangshan Earthquake produced by Huayi did a good job. Before the film was released in Taiwan Province, the distributor found Xiaogang Feng, Chen Guofu and Hou Xiaoxian to hold a forum to create momentum for the film. In addition, China Times Publishing House also printed the highlights of the original film novel Aftershock into a booklet and sent it free of charge, which attracted the attention of a large number of intellectuals. In any case, attention to detail marketing can always win the hearts of the audience.