Add a fire to ＂Village Broadcasting＂! Aauto Quicker launched the ＂Star Project＂
Beijing Daily Client | Reporter Yuan Lu
On September 12th, Aauto Quicker announced the launch of the "Stars Program" for village broadcasting at the first "Aauto Quicker Catch-up Conference", which will invest 10 billion yuan in traffic and 50 million yuan in cash in the next three years, train 1 million "village broadcasting" and 1,000 rural entrepreneurs, train talents for 160 key counties to help promote rural employment, entrepreneurship and industrial development.
According to the related report released on the same day, "village broadcasting" is a group that helps the sales of agricultural products through the live broadcast platform and promotes the diversified development of rural life, culture, tourism, sports, industry and economy. "The’ village broadcasting’ group on the platform is becoming a unique talent force for rural revitalization." At the event site, Yang Yuanxi, co-founder of Aauto Quicker, revealed that in 2022, more than 870 million orders for agricultural products were sent to all parts of the country via Aauto Quicker, a year-on-year increase of 55%.
According to public data, by the end of 2022, the number of entrepreneurs returning to their hometowns nationwide had reached 12.2 million, driving rural employment to more than 34 million. The coverage rate of innovation and entrepreneurship in rural areas has reached 83.6%. By 2025, the number of entrepreneurs returning to their hometowns is expected to reach more than 15 million. Yang Yuanxi said that in the first half of 2023, 250,000 people were employed in Aauto Quicker through online and offline training. At present, the number of village broadcasters in Aauto Quicker is 100,000.
"As a bearing place for new individuals, new occupations, micro-economy and sideline innovation, the short video live broadcast platform has paved a road to employment and entrepreneurship at home." Zhang Guoqing, deputy director of the Information Center of the Ministry of Agriculture and Rural Affairs, believes that in the future, more young people will become "village broadcasters" and return home to start businesses.
The reporter noted that at present, all live broadcast platforms are vigorously developing rural live broadcast e-commerce. On August 16th, Taobao Live said that since the launch of its "Village Broadcasting Plan", more than 110,000 farmers’ anchors have carried out 3.3 million live broadcasts in Taobao, driving agricultural products up by more than 15 billion yuan. Tik Tok E-commerce also said that in order to dig deep into local high-quality agricultural products and help the development of regional agricultural special industries, Tik Tok launched the "mountain products Headlines" project to help agriculture.
According to the data of the Electronic Commerce Research Center of the Ministry of Commerce, in the first half of this year, the national rural online retail sales reached 1.12 trillion yuan, a year-on-year increase of 12.5%. Ouyang Rihui, deputy dean of China Internet Economic Research Institute of Central University of Finance and Economics, said that rural e-commerce includes two parts: industrial products going to the countryside and agricultural products going up. Industrial products going to the countryside have achieved certain results in the sinking market, and the key to future breakthrough is agricultural products going up.
In the eyes of the industry, "village broadcasting" is becoming a new means to promote the sales of agricultural products, innovate agricultural brand marketing and promote rural tourism, but at the same time there are many shortcomings, such as the lack of professional content creators, the homogenization of live broadcast content, and the mixed anchor population.
How to solve these challenges? In Ouyang Rihui’s view, the development of rural e-commerce must form a community of interests, which involves farmers, logistics express delivery, platform merchants, live broadcast operators, anchors, etc. All parties can play their roles in it, achieve value creation and benefit sharing, and promote county e-commerce to form a cohesive force to achieve sustainable development.
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