Vision, knowledge and pod college played a video number special session in conjunction with the new list： how to use the video number to break out？

On April 23rd, 2021, the theme salon "How to Make Use of Video Numbers to Break Out", which was jointly published by Vision Knowledge Pod College, ended successfully. This activity brought together the top players and popular bloggers in the field to discuss and exchange video numbers, and the live content was full of dry goods. The four guests were from Jin Yinhong, a senior lecturer of Xinbang College, Gong Boyang, Chairman &CEO of Titanium Platinum New Media, Pan Xingzhi, the founder of Xiaobei, a trader of the video number Million Fan Matrix, and the online psychological growth platform for women. Several guests summarized the dry goods of the video number from their own perspectives, and shared the contents including the solution of brand communication, the growth method of millions of fans, the methodology of 17w praise explosion, and the practice of realizing money.

Let’s look at the highlights of this salon:

Ma Changbo, founder and CEO of Vision Media, first made a keynote speech on this salon: "Exploring a clearer future on the wave". What is the future in the face of the unquestionable wave of content now? He put forward five key words: trend, real problem, experience and law, explosion and long-distance running, and future appearance. Everyone present is riding the waves and walking above the trend, so when we discover the trend, we should explore the "real problem". Based on the "real problem" discussed every time, we should learn from "experience and laws" in order to achieve the "explosion" of dividends at this time, adhere to the "long-distance running", and finally hope that we can touch a more detailed "future appearance" in every salon.

Ma Changbo, founder and CEO of Vision Media

Jin Yinhong ——4-year research expert on WeChat ecology and video number, and consultant of new list.

See the big from the small, and see through the difficulties of different industries in the construction of video numbers through cases.

From data to layout, Jin Yinhong mainly expounds that short video is still the mainstream, and the data of video number is more outstanding in short video. Starting from various industries, he deeply analyzes the influence of video number on these different industries. Starting from the medical beauty industry, she mentioned that live broadcast will be a good way to realize cash, and it can transform knowledge well through video numbers. Jin Yinhong elaborated in more detail how "content, traffic, brand and resources" can complement each other to create an explosive video number. At the end of the speech, I actually described how each part achieved an explosive video number.

Jin Yinhong, Senior Lecturer of Xinbang College

Xiaobei-a powerful trader who frequently operates explosions and video number matrix fans breaking millions.

"170,000 likes, 30,000 pink, how is the video number pink explosion made?" 》

From the matrix trader of WeChat WeChat official account to the hundreds of thousands of fans of short videos, Xiaobei said that she missed the era of Aauto Quicker in Tik Tok, but she saw the last hope of short videos in the rise of video numbers, so she made the choice of adding video numbers. Xiaobei mentioned: "Topic selection means the direction of creation and the views and values conveyed to users." In Xiaobei’s view, explosions and topic selection are closely related, and Xiaobei described the matching of explosions in many aspects, such as soundtrack and copywriting, and shared her methods on how to improve users’ praise, as well as the detailed analysis of explosion cases.

Video number Million Fan Matrix trader Xiaobei loves to eat meat.

Gong Boyang, Ph.D., Wuhan University, has 20 years’ experience in marketing and communication, and has been awarded "Digital Marketing Person of the Year" for five consecutive years.

Observation of video explosives

Gong Boyang’s team observed thousands of video numbers and found that five types of video numbers are more likely to spread themselves and become explosions in video numbers. They are: sympathetic, controversial, entertaining, social and knowledge-oriented. Gong Boyang called these five contents "emotional five-pointed stars". Knowledge-based content is the content that can make people gain a lot and open their eyes, which will easily become the explosion in the video number, and using the principle of emotional five-pointed star to guide the creation will definitely make your video number a higher level; For the content, he has his own unique methodology, such as "defining the topic with 3C analysis" and "determining the topic with T-shaped model", and in addition, he has put forward wonderful new ideas on structure, communication and video rhythm.

Gong Boyang, Chairman and &CEO of Titanium Platinum New Media

Pan Xingzhi-30 million fans on the whole network, a senior media person who has established millions of Chinese emotional circles around the world.

How to Create a Women’s Game World through Video Numbers

Pan Xingzhi, who focuses on women’s psychology, found many brand-new ways of playing on the video number, especially mentioning "how to make women use the video number as a tool to accompany each other, empower each other, and create value through knowledge." Pan Xingzhi analyzes how the whole video number can become a tool that women can realize from the perspective of women she is familiar with. How to make women gain knowledge while watching the video number, and realize it through this way, and from the perspective of women’s needs and the benefits of the video number, this paper puts forward the methods and methods of realizing it.

Pan Xingzhi, founder of Xingzhi Online Women’s Psychological Growth Platform

The Institute of Vision and Pod Knowledge is jointly launched by MCN Vision Media, a domestic professional organization, and Media Sansheng. A service empowerment organization that focuses on promoting knowledge creation and commercialization. Committed to uniting talents, platforms and business customers to jointly create a better knowledge creation and commercialization ecology.

Vision-A Short Video of Head Knowledge in China & Knowledge MCN

Vision is mainly engaged in knowledge short video & knowledge MCN business, and its incubation has created nearly 100 knowledgeable people, nearly 100 million fans, and the core team has 8 years of short video experience; With "knowledge" as the core label, it has already sprinted to the head of the knowledge short video field &MCN for four years. Not only that, but also created the industry role of "short video knowledge service integrator" and accumulated complete knowledge marketing methodology and practical experience. Always committed to becoming the largest visual knowledge marketing service group in China.

Vision has always had greater expectations for building better knowledge MCN. I hope to cooperate with more knowledge creation peers, marketing service agencies and brand customers for a win-win situation. In the future, we will join hands with more marketing experts to explore the contents of various fields and sail out to sea and ride the wind and waves together in the era of great navigation of knowledge!

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.