Yu Lan, President of China News Network： Deeply cultivate three major fields and build a new pattern of mainstream public opinion linking internal and external propaganda.
On the afternoon of April 22nd, the 2023 China Online Media Forum "All Media Communication Shaping the New Pattern of Mainstream Public Opinion" was successfully held in Nanjing, Jiangsu Province, under the guidance of the Network Communication Bureau of the Central Network Information Office, sponsored by CCTV, the general radio and television station, and hosted by Tik Tok. The guests at the meeting revolved around "keeping integrity and innovation, enhancing the guidance of public opinion ‘ Four forces ’ " Themes such as "integration and intercommunication, building an all-media communication system" and "positive youth and positive energy" will explore ways to promote the in-depth development of media integration, further build mainstream public opinion positions, strengthen mainstream value guidance, and shape a new pattern of mainstream public opinion. Yu Lan, Deputy Editor-in-Chief of China News Service and President of China News Network, delivered a keynote speech at the forum, "Deepening the Three Fields and Building a New Pattern of Mainstream Public Opinion in Internal and External Publicity Linkage".
Yu Lan, deputy editor-in-chief of China News Agency and president of China News Network, delivered a keynote speech at the forum.
Report to the 20th CPC National Congress of the Communist Party of China put forward "strengthening the construction of all-media communication system and shaping a new pattern of mainstream public opinion", which put forward new requirements for mainstream media to accelerate media integration and expand mainstream public opinion. Yu Lan said that with the rapid development of media technology and fierce international public opinion struggle, the boundaries between communicators and audiences, internal publicity and external publicity are becoming increasingly blurred. At the same time, under the "anti-China paranoia", the public opinion offensive of infiltration and differentiation between the United States and the West has intensified, and the Internet has become the main position and the forefront of exchanges and confrontation.
Yu Lan introduced that, as a central key news website featuring external publicity, in recent years, China News Network has made great efforts to open up online and offline, internal publicity and external publicity resources and channels through network construction, so as to improve its communication efficiency.
The first is to leverage the characteristic groups to aggregate the domestic civil public opinion field. Under the all-media environment, the main body of communication is showing the characteristics of differentiation, popularization and personalization. How to gather public opinion and tell the story of China well? Yu Lan introduced that in recent years, China News Network, combining its own resources, focused on tapping the communication potential among non-party people, the new class, Generation Z, Hong Kong, Macao and Taiwan and other characteristic groups.
In 2022, on the eve of the 20th National Congress of the Communist Party of China, China News Network planned to launch a series of feature films entitled "Rejuvenation of Non-Party People’s Words". The column focuses on 35 representatives from various fields, starting from "Our Ten Years", telling what they witnessed in China’s new era and Chinese modernization, from the experience of "I" to the change of "we" and then to the change of "times" in the first person, step by step, evoking collective memory and emotional resonance. Their stories outline the image of China in the new era, show the cohesion and centripetal force of China society, and enhance the overseas visibility of three-dimensional China.
The second is to unite the "overseas China" public opinion field with the help of overseas Chinese. Yu Lan said that overseas Chinese, Chinese media and other "overseas China" groups are a natural bridge for China to communicate with the world. China News Agency and China News Network always regard this group as an important starting point for amplifying the voice of China and shaping mainstream public opinion.
Last year, on the eve of the Beijing Winter Olympics, western public opinion wantonly created a public opinion momentum to boycott the Beijing Winter Olympics. On the eve of the opening of the Winter Olympics, China News Network planned to launch the "24 Hours of Winter Olympics" global live broadcast, with overseas Chinese all over the world as the fulcrum, and fully mobilized overseas network resources to participate in the live broadcast interaction. At the same time, more than 100 Chinese media in more than 40 countries and regions around the world were linked to broadcast live on TV, website and new media account matrix. Thousands of accounts around the world participated in the live broadcast, and the reading volume of the whole platform exceeded 800 million in 24 hours.
The third is to leverage the key minority and skillfully enter the international mainstream public opinion field. "Communication, in the final analysis, is doing ‘ People ’ Work hard for ‘ Human heart ’ Whether the work can reach the hearts of the people and win the hearts of the people is the key to success. " Yu Lan introduced that since October 2021, Zhongxin.com has launched "East-West Question • China-foreign dialogue "column, around the hot topics, invited Chinese and foreign celebrities to have a dialogue, and retranslated China’s ideas by overseas famous mouths.
Yu Lan said that this column insisted on promoting cultural exchanges between China and foreign countries. On major issues, it invited international opinion leaders in related fields to talk and exchange in time to enhance communication and understanding. After participating in the dialogue, many foreign guests took the initiative to convey China’s voice on overseas social platforms and explain the real China. The mainstream western media also frequently quoted and reprinted relevant reports.
Yu Lan said that under the current international public opinion pattern, the more external forces create barriers, the more we should give full play to the role of the Internet, improve communication efficiency as much as possible, and expand mainstream public opinion. At the same time, we must also recognize that the Internet is a double-edged sword. Even if "everyone has a microphone" under the algorithmic blockade and the digital divide, it will not necessarily bring true discourse equality and inclusive understanding. "We must unite all forces that can be United and mobilize all positive factors that can be mobilized. In the process of adapting to changes and seeking changes, we must strengthen the construction of an all-media communication system and shape a new pattern of mainstream public opinion."